The Marketer's Journey

By Uberflip

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey. Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

  1. 1.
    Understanding Customer Data w/ Kristen Newbold-Knipp
    31:07
  2. 2.
    Why Email Lives on as a Channel of Choice for CMOs w/ Melissa Sargeant
    32:08
  3. 3.
    Rebranding Two $100m+ Brands Into One for Accelerated Growth w/ Katherine Calvert
    29:43
  4. 4.
    How to Use Social to Localize and Personalize Your Marketing w/ Monica Ho
    31:29
  5. 5.
    The Fast Track to Leadership through Killer Growth Metrics w/ Blake Adams
    27:40
  6. 6.
    Prioritizing Educational Content for Customer Engagement w/ Seema Kumar
    27:23
  7. 7.
    Personalizing with the Customer Experience in Mind w/ Pascal Ehrsam
    23:57
  8. 8.
    The Role of Communications in Creating Your Movement w/ Jessica Hoffman
    27:01
  1. 9.
    Balancing Content & Product Marketing in a Product Company w/ Megan Lueders
    31:04
  2. 10.
    Who Owns Campaign Content: Demand or Brand? w/ Amy Holtzman
    30:42
  3. 11.
    How Product Led Growth Can Fuel Enterprise Deals w/ Brian Kardon
    30:41
  4. 12.
    How Data Creates a Better Experience w/ Heidi Bullock
    30:05
  5. 13.
    How to Get More From Your Team and Your MarTech Investments w/ Anna Griffin
    33:06
  6. 14.
    How Storytelling Makes You Relevant to Your Buyers w/ Gil Rosen
    31:33
  7. 15.
    Turning Events into Digital Experiences w/ Anthony Kennada
    31:21
  8. 16.
    The People, Process and Tech needed to embrace Revenue Marketing w/ Melissa Hanson
    32:30
  9. 17.
    Becoming a Top CMO Through Advisory Roles and Disruption w/ Meagen Eisenberg
    31:39
  10. 18.
    Adapting to your Company’s Growth Stage and Market Trends w/ Lynne Capozzi
    29:13
  11. 19.
    Simplifying your Messaging off a Big Vision w/ Prachi Gore
    28:47
  12. 20.
    Customer Onboarding is Key to Retention w/ Sydney Sloan
    32:45
  13. 21.
    How to Adapt your Offering by Listening to the Buyer w/ Michelle Huff
    31:08
  14. 22.
    How to Build a Modern Marketing Team for Scale w/ Karen Peterson
    31:37
  15. 23.
    Leading Brand + Content Strategy with a PR Background w/ Kristin Treat
    30:36
  16. 24.
    Winning Through an Industry Lens with ABM w/ Chuck Johnston
    28:22
  17. 25.
    Growing through Acquisition and Maintaining Consistent Tone w/ Bethany Walsh
    28:56
  18. 26.
    Leading Disruption and Bringing People Together w/ Robin Daniels
    35:28
  19. 27.
    Scaling for Global Marketing with Vertical Squads w/ Allison MacLeod
    27:18
  20. 28.
    Influencing Social Change as a Marketing Leader w/ Deborah Singer
    32:26
  21. 29.
    Leading Marketing With Sales as a Partner w/ Rebecca Grimes
    31:27
  22. 30.
    The Importance of Buyer Experience in the New Abnormal w/ Duri Alajrami
    30:18
  23. 31.
    Why Marketing Should Own Customer Growth w/ Soraya Alexander
    30:08
  24. 32.
    Mobilizing Your Team to Adapt Your Product w/ Samantha Goldman
    29:11
  25. 33.
    Reset Your Personal Brand for Career Growth w/ Susanne Gurman
    29:41
  26. 34.
    Harnessing a Product Led Growth Funnel w/ Rishi Dave
    31:21
  27. 35.
    Marketing Through Synergy and Collaboration w/ Caleb Rubin
    27:40
  28. 36.
    Building a B2B Tech Stack to Unite Marketing & Sales w/ Mauricio Barberi
    33:28
  29. 37.
    Aligning your Brand to Customer Lifestyle & Needs w/ Martin Fecko
    27:46
  30. 38.
    Content's Role at Every Stage of the Buyer Journey w/ Dayna Rothman
    31:32
  31. 39.
    Is Pipeline Dead? Keeping Marketing Metrics Simple w/ Andrea Kayal
    29:02
  32. 40.
    Speed & Support Key to B2B Marketing Today w/ Alex Schmelkin
    29:07
  33. 41.
    Marketer's Journey: Your Role or Industry: Which is Better to Love in Marketing? w/ Melanie Marcus
    27:09
  34. 42.
    Leading Marketing by Example & Succeeding Through Followership w/ Rossa Shanks
    29:15
  35. 43.
    Marketer's Journey: Leading an Enterprise with an Entrepreneurial Mindset w/ Jennifer Anaya
    28:03
  36. 44.
    Marketer's Journey: Context of Content is Key for Connecting with Buyers w/ Paul French
    26:04
  37. 45.
    Marketer's Journey: Why Relevance is Key For Content on Social w/ Laura Pearce
    31:00
  38. 46.
    Marketer's Journey: Amplifying Your Brand's Message w/ Sean B. Pasternak
    27:13
  39. 47.
    Marketer's Journey: Selling through Stories w/ Victor Lee
    31:27
  40. 48.
    Marketer's Journey: Achieving Product Market Fit w/ Paul Cowan
    29:11
  41. 49.
    Marketer's Journey: Building Space For Your Team To Build Success With Danielle Brown
    31:04
  42. 50.
    Marketer's Journey: Shaping the Remote Buyer’s Journey with Messaging w/ Christophe Coutelle
    24:17

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