The Higher Ed Marketer

By Caylor Solutions/Think Patented

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.

  1. 1.
    Small University Presidents: Build Your Social Media Presence
    26:13
  2. 2.
    Authenticity: Aligning the Online Message w/ the On-Campus Feel
    27:07
  3. 3.
    Message Creation w/ the Caylor Solutions Team
    39:45
  4. 4.
    Video Messages for Engagement w/ Gen Z Students & Families
    44:08
  5. 5.
    Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner
    26:09
  6. 6.
    Omni-Channel Platforms: Automate & Personalize Your Marketing
    32:37
  7. 7.
    The 5 Steps of Storytelling at Notre Dame w/ Jim Small
    30:12
  8. 8.
    Breathing Life into Higher Education w/ Experiential Storytelling
    32:00
  1. 9.
    Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
    28:45
  2. 10.
    Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
    21:34
  3. 11.
    Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
    33:26
  4. 12.
    Our Top Ten Tips from Ten Extraordinary Episodes
    15:29
  5. 13.
    Accessible Admissions Starts with Reducing Friction
    28:57
  6. 14.
    Why You Should Be Outcome-Oriented in Community College Marketing
    27:32
  7. 15.
    Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
    21:07
  8. 16.
    The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
    23:45
  9. 17.
    Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
    35:03
  10. 18.
    More Than Just Words: How Your Marketing Strategy Can Promote Equity
    22:48
  11. 19.
    Show, Don’t Tell: The Power of Video in Higher Ed Marketing
    32:55
  12. 20.
    Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)
    25:24
  13. 21.
    Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
    23:01
  14. 22.
    When Crisis Hits: Reputation Management in Higher Education
    20:09
  15. 23.
    Using your Distinctiveness as a Selling Point
    20:42
  16. 24.
    Building Stronger Relationships Using Data w/ JP Spagnolo
    26:00
  17. 25.
    Enrollment Marketing: How to Leverage a Mascot Program
    26:02
  18. 26.
    Creating an Adaptable Brand Promise in the Age of Social Media
    25:19
  19. 27.
    How a Multi-Platform CRM can Drive Marketing Insights
    20:52
  20. 28.
    From TikTok to Print Ads: Innovative Marketing in Higher Education
    18:57
  21. 29.
    Driving Affinity Through Innovative Marketing at Universities
    17:54
  22. 30.
    The Higher Ed Marketer Origin Story
    7:18

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