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Content Lab

By Liz Murphy, IMPACT

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? If so, Content Lab is for you. Join IMPACT's Director of Web & Interactive Content, Liz Murphy, each week for the strategies and tools you need to create the addictive content your audience will love.

  1. 1.
    Landing page copywriting (Recorded, May 2020)11/23/2020
    40:14
  2. 2.
    Tips for getting started as a first-time content manager11/16/2020
    55:33
  3. 3.
    Rhetoric and the power of precise language in content11/09/2020
    54:39
  4. 4.
    6 haunting content manager tasks and realities10/30/2020
    38:29
  5. 5.
    How to write a video script for marketers10/26/2020
    52:56
  6. 6.
    How Liz wrote a blog in under 24 hours04/24/2020
    51:00
  7. 7.
    Behind the Scenes of The Daily IMPACT with COO Brie Rangel04/18/2020
    22:35
  8. 8.
    Behold, the power of the content style guide04/04/2020
    57:38
  1. 9.
    Coronavirus content strategy: How to prioritize amid chaos03/27/2020
    1:02:48
  2. 10.
    Top SEO best practices for content marketers in 202001/07/2020
    32:41
  3. 11.
    Merry Christmas from Content Lab12/25/2019
    2:22
  4. 12.
    Academic writing vs human content marketing writing12/12/2019
    36:50
  5. 13.
    How to write an irresistible blog introduction12/02/2019
    31:06
  6. 14.
    Showing vs. telling in content marketing11/22/2019
    27:51
  7. 15.
    How to give feedback on a bad draft11/02/2019
    31:47
  8. 16.
    How to run a content brainstorm11/01/2019
    41:10
  9. 17.
    How to create authentic human content your buyers will love10/18/2019
    38:55
  10. 18.
    How to Interview Subject Matter Experts with John Becker06/14/2019
    1:03:25
  11. 19.
    The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio05/31/2019
    46:55
  12. 20.
    Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum05/24/2019
    44:57
  13. 21.
    MINISODE: I Give You Permission to Sound Like Yourself05/17/2019
    2:32
  14. 22.
    Google's Duplicate Content Penalty Isn't Real with Franco Valentino05/10/2019
    31:52
  15. 23.
    What's on My Content Mind (April 2019)04/26/2019
    18:11
  16. 24.
    Google Ads Copywriting04/20/2019
    27:00
  17. 25.
    The Challenges & Rewards of Being Vulnerable with Brie Rangel04/12/2019
    35:38
  18. 26.
    Content Strategy Best Practices vs. Reality03/22/2019
    46:20
  19. 27.
    What's on My (Content) Mind, March 2019 Edition03/15/2019
    15:06
  20. 28.
    "Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot03/01/2019
    1:06:15
  21. 29.
    "What to Write & When in Content Marketing" with Kevin Phillips02/22/2019
    49:07
  22. 30.
    "What's on My (Content) Mind, Feb. 2019"02/08/2019
    22:41
  23. 31.
    "Pay Attention to Tone & Context" with Will Murphy of MessagePath02/01/2019
    40:27
  24. 32.
    Video or Written Content, or Video & Written Content? with Zach Basner01/25/2019
    41:36
  25. 33.
    My Content Obsessions for 201901/11/2019
    15:52
  26. 34.
    Using Data to Make Your Content Remarkable, Claudia Pilgrim of Ms. Copywriter12/05/2018
    40:22
  27. 35.
    Content Tips, Apps & Inspirations I'm Thankful for11/21/2018
    13:03
  28. 36.
    "Why Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone11/14/2018
    48:44
  29. 37.
    5 Steps to Creating Absurdly Helpful Content (Minisode)11/07/2018
    13:11
  30. 38.
    What It Takes to Write Pillar Content, Carina Duffy of IMPACT10/24/2018
    40:03
  31. 39.
    But I Don't Have Time to Write, Chris Duprey of IMPACT10/17/2018
    52:59
  32. 40.
    Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting10/10/2018
    55:42
  33. 41.
    Conversational Email Copywriting Stephanie Casstevens of IMPACT10/03/2018
    52:24
  34. 42.
    The Internet Has Changed, Meghan Keaney Anderson of HubSpot09/26/2018
    41:16
  35. 43.
    Content or Design First, Jessie-Lee Nichols of IMPACT09/19/2018
    40:39
  36. 44.
    Don't Fear the SEO Robots, Franco Valentino of Narrative SEO09/12/2018
    47:28
  37. 45.
    But I'm Not a Good Writer, Kevin Phillips of IMPACT09/05/2018
    45:53
  38. 46.
    How to Be a Rockstar Brand Storyteller, Melanie Spring08/29/2018
    48:14
  39. 47.
    Behind the Scenes of IMPACT's Publishing, Ramona Sukhraj of IMPACT08/22/2018
    57:12
  40. 48.
    Spoken Content, Tamsen Webster08/15/2018
    52:45
  41. 49.
    Teaching Not Preaching, Laura Belgray of Talking Shrimp08/01/2018
    57:13
  42. 50.
    How to Create Killer Content Workflows, Rob Mills of GatherContent07/25/2018
    53:46
  43. 51.
    Demystifying Pillar Content, Justin Champion of HubSpot07/18/2018
    1:01:50
  44. 52.
    Coming Soon07/12/2018
    1:14

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