Real Personal Branding Podcast

Lauren V Davis

The Real Personal Branding podcast with Lauren V Davis is your VIP access to thought-leaders, speakers, authors, coaches and the secrets behind how they built their personal brand businesses.

I believe the transformation in your business starts with relationships and communication as the foundation of your personal brand.

All Episodes

My sister Sarah, ever since we were little, has encouraged me in her own way to celebrate myself on my birthday. A few years ago she started asking everyone 3 questions on their birthday and this year I asked if she would ask them to me on my podcast. We recorded this less than 24 hours before my birthday so it counts. Thanks to my editor Fynn Gentle (https://fynngentle.com/) for turning this around quickly to have out on time for my birthday today.  In this episode you will hear a much more personal, less business episode about my life, my thoughts, Sarah and I and our childhood. Thanks for starting the next 365 days around the sun with me.    - LVD  

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Oct 9

47 min 46 sec

Today on THE REAL PERSONAL BRANDING podcast, Lauren’s guest is Sara Uzer. Sara Uzer is a copywriter, an editor, and she specializes in creating engaging content for brands and companies across a wide range of industries, including the fashion, beauty, healthcare, and real estate spaces. She’s also a published writer with works in Huffington Post, Thrive Global, Thought Catalog, and Elite Daily.   In this episode, Sara Uzer will share what it takes to actually get published, how to build your personal brand while transitioning from corporate life to entrepreneurial life, and how to avoid some really simple but treacherous PR mistakes when pitching your stories to publications.   In this episode, you’ll hear:   Sara Uzer’s background and how began her career as a writer and ultimately started her own writing business. What she wished she had known as she transitioned from corporate life to life as an entrepreneur. How she leans into current trends on social media to build her brand but adds a personal touch to make them her own. The reason it’s important to create content consistently while building a personal brand on social media but also leveraging Stories for additional content and connection. The first steps Sara Uzer recommends you take to generate ideas and create content for yourself in an intentional way. Her basic tips for you to create a great pitch when you want to be published with a news source or blog. The biggest challenge she’s seen as she’s building her personal brand in the PR and writing space. How you can use time blocking to improve your productivity. Sara Uzer’s favorite tools and how you can apply them to your own business. Why she wants to debunk the myth that writers only write.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Sara Uzer here: instagram.com/sarauzer twitter.com/sara_uzer

Oct 6

34 min 27 sec

Today on THE REAL PERSONAL BRANDING podcast, Keri Murphy is Lauren’s guest this week. She is a TV veteran who brings her hard-won entrepreneurial knowledge and on-camera expertise to her clients through public speaking, coaching programs, and her company Inspired Living. Her goal is to help entrepreneurs stay inspired and stay enlightened on what it takes to build a seven-figure brand.   This short and powerful interview with Keri Murphy will teach you how to leverage traditional media coverage in the most efficient way. You’ll also learn about a couple of mistakes she wants you to avoid on video and how you can begin to craft your video strategy.   In this episode, you’ll hear:   How Keri Murphy landed in her line of work and how she helps entrepreneurs step into their visions. Why video is all about authentic emotional connection and the biggest mistakes to avoid when appearing on video. The steps you can take to begin to become more comfortable with speaking on camera and being genuine for your audience. Keri Murphy’s tips for entrepreneurs who want to leverage media and grow their brands. What you can do to make your topic relevant to current events. How you can transition your wealth of knowledge about your business to an on-camera strategy and why consistency matters. Why you must engage with your audience after creating your carefully curated content. The biggest myth about video that she wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Keri Murphy here: inspiredliving.tv instagram.com/inspiredlivingtv instagram.com/keri.murphy facebook.com/thekerimurphy

Sep 29

43 min 10 sec

Today on THE REAL PERSONAL BRANDING podcast, Brandon Birkmeyer is Lauren’s guest. His own podcast is Brands on Brands, and he’s also an expert at repurposing content. Today, you’ll hear how to break down an hour’s worth of content and make it fill up an entire month.   Brandon Birkmeyer is a personal branding coach who helps industry experts become content creators. He’s a seasoned marketing strategist and up-and-coming writer, author, speaker, podcaster, and business coach. For more than 17 years, he advised and directed brand strategy for top Fortune 100 companies, including Apple, Coca-Cola, Walmart, and Wells Fargo. In 2018, he launched Brands on Brands, a marketing consulting firm based in Los Angeles. He also produces and hosts a top-100 marketing podcast called Brands on Brands.   In this episode, you’ll hear:   Why Brandon Birkmeyer believed so strongly that Lauren needed to start a podcast and the three items he identified that made the impact she could have obvious. How he became her very first interview and why it will never be published. What began his entrepreneurial life and why he left his corporate career behind. How you can begin to transform a single hour of content into an entire month of content distribution. What you can do to find your topic and the platform you’re best suited for. Brandon Birkmeyer’s process for choosing a content topic and how he coaches his clients to position themselves. Why having pillar content helps shape your overall content strategy. The steps he takes to begin breaking down his content for separate purposes. What repurposing content means and why you should be doing it. The myth Brandon Birkmeyer wants to debunk about creating and distributing content.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Brandon Birkmeyer here: brandsonbrands.com Convert 1 Hour into 1 Month of Content

Sep 22

50 min 46 sec

Today on THE REAL PERSONAL BRANDING podcast, Holly MacCue is a sales and messaging coach and a certified master persuader. With more than a decade of experience working as a marketing strategist for global brands like Unilever and P&G, she used that knowledge and built her own six-figure business while working on it part-time. She helps entrepreneurs monetize their magic by doubling their prices, selling five-figure packages, and creating an offer that serves the world with their unique gifts.   In this episode, Holly MacCue shares the right way to sell with social media, how she banked $47,000 in six weeks without promo emails or social media posts, and how to get clear about your messaging.   In this episode, you’ll hear:   How a quarter-life crisis led Holly MacCue to pivot from her career as a corporate branding strategist to becoming an entrepreneur. Why trusting yourself is so important and how leaning into your particular area of brilliance can lead to success. Her advice for standing out for the right reasons when you’re trying to be true to who you are while making sales. How to avoid forced authenticity when selling via direct messages. A tactical first step you can take to own your own brilliance. The steps Holly MacCue took to bank $47,000 in six weeks and how you can apply those steps to your own business. The fundamentals entrepreneurs should know in order to tell potential clients about your business. The top things you should consider when you’re deciding on your business niche. How she continues to grow and learn in her business and why it’s important to continue your education. Why you don’t need to have a huge audience to build a successful business. The myth Holly MacCue wants to debunk about the sales and messaging and positioning industry.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Holly MacCue here: hollymaccue.com/lauren instagram.com/hollymaccue

Sep 15

50 min 45 sec

Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes Gay Hendricks to the show. He is the author of The Big Leap, one of her all-time favorite books. The book helped Lauren to define what brings her joy and allows her to impact the world.   Gay Hendricks has been a leader in the field of relationship transformation and body-mind transformation for 45 years. After earning his Ph.D. from Stanford in 1974, Gay served as The professor of counseling psychology at the University of Colorado for 21 years. He has written more than 40 books, including bestsellers such as Five Wishes, The Big Leap, Conscious Loving, and Conscious Loving Ever After. He has also appeared on more than 500 radio and television shows. His new book is The Genius Zone.   In this episode, you’ll hear:   The four zones of work in The Big Leap and how those zones relate to Gay Hendricks’ latest book, The Genius Zone. Why you need to find your genius zone and how you can begin the process of living in that zone all the time. What the four zones are, how staying in your zone of genius can help change the world, and how to find your zone of genius. The first step you can take toward recognizing that you’re capping your joy and what you can do to begin moving toward your zone of genius. Gay Hendricks’ advice for revealing your zone of genius. What an “enlightened yes” and “enlightened no” means. How you can identify your zone of genius with some simple questions. The non-negotiable habits and routines Gay Hendricks has instilled in his own life to ensure he continues to live in his zone of genius. What Gay Hendricks’ zone of genius is and how he discovered it. The common myth he hears about challenges, obstacles, and reaching the next level that he wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Gay Hendricks here: hendricks.com geniuszonebook.com The Big Leap Five Wishes

Sep 8

55 min 12 sec

Today on THE REAL PERSONAL BRANDING podcast, Jody Maberry is Lauren’s guest. They have a discussion about whether or not you should start a podcast, what it would be about, and Lauren shares some vulnerable insights into how she felt before starting her podcast. They also discuss some tactical ideas to get your creativity flowing.   Jody Maberry has hosted and produced more than 1,300 podcast episodes with nearly 3 million downloads. He’s worked with executives from Disney, the FBI, and more. He has a unique brand of believing in people to the point of no return.   In this episode, you’ll hear:   How Jody Maberry and Lauren initially connected. Why podcasting became his specialty and how he got started. Who the perfect candidate is for starting a podcast and why it isn’t the right platform for everyone. The tactical steps you can take to begin brainstorming and conceptualizing your own podcast. How you can bring more listeners to your podcast by using Jody Maberry’s strategic methods. Where his passion for entrepreneurs and helping them produce podcasts comes from. His non-negotiable habits and routines that helped set him up for success as a business owner. How producing a podcast can be a huge confidence boost and why it takes people by surprise. Jody Maberry’s biggest curiosity in podcasting right now and why it piqued his interest. The two common myths about podcasting that he wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Jody Maberry here: Jodymaberry.com instagram.com/sugarjmaberry twitter.com/jodymaberry

Sep 1

48 min 50 sec

Today on THE REAL PERSONAL BRANDING podcast, Lauren welcomes guest Sharran Srivatsaa. Sharran Srivatsaa initially met Lauren through their mutual friend, Travis Chappell, and they’ve remained connected over the years after Lauren presented to his real estate mastermind. They’re different industries, but through their calls and chats, Lauren has appreciated Sharran Srivatsaa’s caring personality. This episode is all about building a business, setting goals, and overcoming barriers as an entrepreneur or just going through life in general. Sharran Srivatsaa’s story is about starting with what you have and making a giant impact with it.   Sharran Srivatsaa is the CEO of Srilo Capital, a sought-after keynote speaker, and a respected thought-leadership resource for publications like the Wall Street Journal, Success Magazine, Huffington Post, and Forbes. He’s also the host of the top-rated podcast BUSINESS SCHOOL and is the creator of The 5am Club for entrepreneurs. He lives with his family in Orange County, California.   In this episode, you’ll hear:   Sharran Srivatsaa’s background and how he became an entrepreneur and builder of billion-dollar businesses. How he learned to speak English and the key themes he’s noticed in people who are leading purpose-driven, successful lives. Why you should be modeling the support systems of successful entrepreneurs instead of the entrepreneurs themselves. What you can do to find a measurable goal and accountability to continue building your business. Sharran Srivatsaa’s trident of strategic steps you can take to build your personal brand to a recognizable level. The one entrepreneurial myth that he wants to debunk. The book he recommends you read to visualize your ideal life.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Sharran Srivatsaa here: 4weekmba.com instagram.com/sharransrivatsaa/

Aug 25

50 min 8 sec

Today’s guest on the podcast is Joseph Bojang. Joseph Bojang has built a business in paid digital marketing and SEO, and he always digs a little deeper into everything he’s doing to ask himself, “Why does this work the way it works?”   Joseph Bojang helps companies generate leads on demand, and he’s worked with everyone from multibillion-dollar corporations to mom-and-pop shops. He’s figured out some of the key ways to think differently about marketing so that you can get results and successfully repeat the process. He shares with us how you can have your next marketing breakthrough, why he believes people don’t get the marketing results they want, and how to get unstuck in your marketing.   In this episode, you’ll hear:   How Joseph Bojang became a digital marketing entrepreneur after working in nonprofits for several years. What it takes to become unstuck and the steps you can take today to have a breakthrough. Why you need to have a mindset open to critique, find solutions, and innovate. How alignment in your personal brand prevents you from being canceled. The reason your marketing isn’t getting results. The steps you can take to find your message and convert your target market. Joseph Bojang’s surprise at the community on YouTube and Instagram, their interaction with his brand, and how authenticity has helped engagement. How researching entrepreneurship is impacting his mindset about business ownership. Why achieving efficiency and organization has helped Lauren within her business before she attempts to scale it further. The reason he wants to debunk the myth of “lambros” and “boss babes” because it leads to a lack of boundaries between business life and personal life.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Joseph Bojang instagram.com/josephbojang/ youtube.com/josephbojang

Aug 18

44 min 55 sec

On this episode of The Real Personal Branding podcast, Lauren welcomes guest Connie Pak to the show. Connie Pak is the owner of Tuckdin Marketing, a digital marketing and consulting agency. She’s been an entrepreneur and business owner for over 10 years and understands the pains and frustrations that individuals and companies face when working to create an effective and successful online presence. She has built an agency that focuses on creating efficient and automated marketing systems that deliver bottom-line results.   Connie Pak’s passion is helping clients scale and grow their businesses to levels they never thought possible and bringing their visions to life with focused marketing strategies, customized for their needs. She calls California home and loves finding new, delicious, hole-in-the-wall places to eat and spends every free minute going on adventures with her husband and two sons.   In this episode, you’ll hear:   How Connie Pak became an entrepreneur and why she was drawn to the digital marketing industry. The types of clients she serves and how she discovered who her ideal clients are. Her perspective on the Facebook ads changes, why she believes Apple made this change, and what it means for marketing. What entrepreneurs can do right now to create a new marketing strategy in the face of Apple’s privacy changes. Why branding and consistency are so crucial to your digital marketing strategy. How Connie Pak stays on top of the ever-changing landscape of marketing. Her advice for building your first Facebook ads marketing strategy. The most common myth around Facebook ads she wants to bust.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Connie Pak here: instagram.com/conniejpak facebook.com/conniejpak youtube.com/channel/UCuZ948Pbc5MDIWWt2iAJHrg

Aug 11

36 min 10 sec

On this episode of The Real Personal Branding podcast, Lauren welcomes Carrie Gottschalk to the show. She is a highly recognized influencer with the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media marketing for five years, and has managed over $15 million in ad spend. Her clients include companies like Shari’s Berries, Wyndham Hotels, and TEDxMileHigh.   Carrie Gottschalk has a business in the U.K. as well as in the U.S. She is highly experienced in e-commerce, direct response, and performance marketing. In this episode, she’ll help us understand the big picture of what happened between Apple and Facebook, what this means for both the end-user and the advertiser, and what you can do right now to formulate a new strategy for your business if you’re using Facebook ads.   In this episode, you’ll hear:   How Carrie Gottschalk became an entrepreneur and how her business has grown and changed over the past year. What her business does, who her clients are, and what her goals are for their businesses. The reason Apple updated iOS with new privacy features, how it affected digital advertising, and what it meant for marketing practically speaking. Why Carrie Gottshalk believes this advertising change happened, why it was going to happen anyway, and the reason it is a positive change for users. Her tips for what you should be doing right now to create an effective digital marketing strategy. Her thoughts on this new era of privacy and why it creates a better experience for the consumer. What she does to stay on top of current data and the future of her industry and how you can apply it to your business. One common myth about the Facebook ad change that Carrie Gottschalk would like to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Carrie Gottschalk here: instagram.com/carriegottschalk  

Aug 11

24 min 24 sec

Today on The Real Personal Branding Podcast, Lauren welcomes guest Emily Hirsh. She’s a leading digital marketing strategist, a young entrepreneur, and founder of Hirsh Marketing--one of the fastest-growing digital marketing agencies responsible for over $105 million in client revenue generated. Emily and her team of experts work with top-level influencers, game-changing entrepreneurs, and they grow their businesses and generate massive revenue using her revolutionary Hirsh process, which she breaks down for Lauren in this interview.   In this episode, you’ll hear:   Emily Hirsh’s journey to entrepreneurship and her successful business, Hirsh Marketing, and how it was built from personal experience. The psychology behind Facebook ads and why marketing is all about creating an experience for your customers. What a marketing funnel is, what it means, and how you can use it to help grow your business. Why she is intentionally building her personal brand, why it’s important to her business, and why you need to build your own personal brand. Emily Hirsh outlines the steps you need to take to become an authority in a particular space. The myth of the “overnight success” and the reason it doesn’t exist. Emily Hirsh’s process for identifying your potential customers and how you can use her process for reaching those customers. The people who have been most important to her as she’s built her business and how they’ve supported her in unique ways. How she stays on top of current data and the future of her industry and how you can apply it to your industry. Emily Hirsh’s biggest surprise in the last six months and how it affected her business.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Emily Hirsh here: hirshmarketing.com

Aug 11

31 min 20 sec

Today on The Real Personal Branding Podcast, John Lee Dumas, host of the award-winning podcast Entrepreneurs on Fire, is Lauren’s guest. His podcast has more than 2,500 episodes, 1 million+ listeners a month, and he brings in a seven-figure annual revenue. In each podcast episode, he talks about exactly how they do this month-by-month, while building a personal brand. John Lee Dumas recently released a new book called The Common Path to Uncommon Success.   Lauren talks to John Lee Dumas about how he launched his book, why he thinks other entrepreneurs have been lying to you, and he shares a few impactful stories from the book.   In this episode, you’ll hear:   Why John Lee Dumas is on fire about health and wellness right now. The fork in the road that caused him to realize that other entrepreneurs were being lied to by experts in their fields why he chose to pivot away from that. The 17 core foundational principles that successful entrepreneurs share, why they work so well as a roadmap to success, and the one principle that matters the most. John Lee Dumas’s advice for overcoming self-limiting beliefs and how you can reframe your mindset about making money with your business. The three steps he took to attain testimonials for his book launch and how he wove his personal brand into it. The one common myth about being an entrepreneur that he’d like to debunk. The one piece of advice John Lee Dumas would give you to create uncommon success.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast Kate Erickson podcast episode   Connect with John Lee Dumas here: eofire.com instagram.com/johnleedumas

Jul 30

28 min 56 sec

In this episode, Lauren welcomes Brian Fanzo to the show. He built an incredible personal brand on the platform of digital futurism, but he started out in the corporate world. Brian Fanzo talks to Lauren about how he takes future concepts and adapts to them early. They also talk about how to transition from a corporate lifestyle to being a full-time, successful, sought-after speaker, entrepreneur, and personal brand, and lastly, how to embrace who you are called to be and make it a part of your personal brand.   Brian Fanzo is a dynamic at translating the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time, and he has a true gift for bringing people together online and offline. Brian Fanzo has worked in 76 countries, and he has been highlighting his passion for change, collaboration, and technology for so many years.   In this episode, you’ll hear:   Brian Fanzo’s background story and how he became a digital futurist. The thing that helped him the most while he was building his personal brand and how to create your own unique personal brand while still working a day job. Why self-awareness is a tool you can use to help you analyze future trends and use it in your business and personal brand. How he fought social media burnout and learned to show up as himself on social media. Brian Fanzo’s suggestions for what to do when you feel stuck. Why he doesn’t settle for failure and how he learns from his mistakes. His prediction for Clubhouse and how he’s using it to continue building his personal brand. Why the things we do online will never fully replace the things we do in the real world.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Brian Fanzo https://www.isocialfanz.com/

Jul 23

52 min 8 sec

In this solo episode of THE REAL PERSONAL BRANDING PODCAST, Lauren explains how often you should be posting to social media and why all of the tips surrounding how often to post to social media may not be right for you or your business. Instead, consistency is key. Lauren gives us three steps for getting started and the LDC goal equation you need for social media.   In this episode, you’ll hear:   Why we desire fast results but they may not yield the greatest reward for your brand or business. How to find your business goal for social media and optimize it. Why posting consistently is the secret sauce--not the number of posts. Lauren’s advice for choosing a habit to measure and why quality matters over quantity. Decide on a period of time you will measure your goal for and how you want to assess it. How the big picture for your social media affects how you grow your business and sharing your gifts with the world. Why your goals need to be attainable and reasonable. The LDC goal equation for measuring social media results.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast bit.ly/morefromldc

Jul 16

10 min 56 sec

Today’s guest is Kim Doyal. Kim Doyal is a content-planning expert, and she really cares about getting to the heart of the realness of an entrepreneur and bringing it forward. She’s an entrepreneur, a coach, speaker, and podcaster. She’s also the co-founder of the Content Creators Planner, and she’s built her lifestyle personal brand business through content marketing, podcasting, email marketing, and a commitment to just showing up.   Kim Doyal has a unique story and was widowed in 2003. She had two small children, and after finding herself in a new place as a single mom, she began diving into her business and started building a business that supported the quality of life that she wanted for herself and for her family.   In this episode, you’ll hear:   What led Kim Doyal to start her business in 2008 after being widowed in 2003. How she created a thriving business while the economy was tanking and why she was determined to make it work. The first steps every entrepreneur needs to start creating content and why showing up as yourself is key. How you can stop overthinking content and realize that everything can be content for your business. Why Kim Doyal says just showing up is a secret to success and your story is a part of that. What an engaged audience can do to propel your business forward. Her recommendations for staying on top of what’s going on in your industry. Why people subscribe to her newsletter and what you can expect from it each week. The advice she would give her younger self-knowing what she knows now.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Kim Doyal https://contentcreatorsplanner.com/ https://kimdoyal.com/category/newsletter/

Jul 9

42 min 42 sec

In the latest episode of The Real Personal Branding podcast, Sean Osborn joins Lauren for a candid chat about how Sean has built a personal brand on the platform of thinking big.   If you’re feeling stuck, this is the episode for you. Sean is a mindset strategist and coach who specializes in taking people to the next level.   He spent more than 30 years developing his Thinking Big model and truly understands what the power of shifting your thoughts can do.   In this episode, you’ll hear:   How Sean overcame his rough start and changed his outlook to move forward in life. What you can do to change your programming and change your beliefs to stop feeling stuck. Why knowledge builds belief. How continuous learning contributes to success. Self-awareness leads to knowledge about yourself. What motivates Sean to get up in the morning and how he overcomes imposter syndrome. Sean’s tips for what to tell yourself when you’re struggling and you need to move past it. What autosuggestion is and how you can use it to retrain your thought process. How your thoughts about money may be affecting your ability to have more of it. The top three skills needed to be a successful entrepreneur. Sean’s challenge to Lauren’s listeners.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Sean Osborn https://thinkingbig.info/the-podcast/ https://www.instagram.com/thinkingbigcoaching/

Jul 2

28 min 31 sec

Today’s guest is Breonna Queen. She is a go-to when Lauren wants to learn more about video. She teaches video but has also built her entire personal brand on the platform. In this episode, you’ll learn how to get comfortable showing up on video, what to do to grow your YouTube viewers on the granular level, and how Breonna repurposes one video into several pieces of content and creates all of her content for months within a two-hour video shoot.   In this episode, you’ll hear:   How Breonna Queen transitioned from social media management to video production. Why you need to create content that allows your audience to see you as a problem solver. The top three reasons people avoid being on video and how to overcome your fear of it. Popular does not equal profitable and what you can do to increase visibility, create sales, and break through the noise. How you can intentionally repurpose content and video on different platforms and some of the tricks Breonna Queen uses to work smarter instead of harder. The one thing you can do to organically grow your audience and serve them well. Why you need to be consistent and strategic with all of your content. Breonna Queen’s best practices for creating video content that works. How you can battle a negative mindset and why you should be intentional about who you follow. Her biggest business surprise in the past year. The video myths she most wants to be debunked.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Breonna Queen youtube.com/breonnaqueen instagram.com/breonnaqueen/ breonnaqueen.com/subscribe-to-podcast/ breonnaqueen.com

Jun 25

34 min 21 sec

Devin Marks is the leading TED-style speaking coach in the U.S. He’s called the TED Talk whisperer by clients and media outlets, and he has trained hundreds, including Harvard’s Dr. Robert Waldinger for his breakaway TED Talk “What makes a good life?” That TED Talk now has 35 million+ views. The spread worthy ideas of Devin Marks’ clients are catalytic with hundreds of millions of worldwide views.   In this episode, Devin Marks and Lauren break down how to craft your statement and how to get started if you really dream of creating a viral and epic TED Talk.   In this episode, you’ll hear:   Devin Marks’ story and how he became the TED Talk whisperer. The first step you need to take as a speaker to get on more stages. How to make a speaking idea TED-worthy. Why imposter syndrome is a common theme among speakers and how to overcome it. Who experiences stage fright and how to manage it. The steps you can take right now to get closer to giving your own TED Talk. How COVID-19 changed the direction of Devin Marks’ business. How you can apply the TED-style three factors to your business or career today. What surprised him in the last three to six months and what he learned from it. The free resource from Devin Marks you can download and apply to your communication methods.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Devin Marks http://connecttocompelnow.com  

Jun 18

34 min 48 sec

Kelly Baader was born in Taiwan and has relocated seven times in the last 17 years. Today, she resides in Switzerland and tells Lauren in this interview that she has a “messed-up” accent, but Kelly Baader’s accent is a big part of her story. Her unwillingness to concede to the limits and barriers put in front of her is motivating. She comes from a humble background and had to overcome insurmountable odds to achieve the success that she enjoys today.   Kelly Baader is a renowned digital sales and marketing strategist. She’s a mentor to emerging online entrepreneurs, author of an Amazon bestseller, founder of The Power of One Framework, and host of the “Christian CEO Podcast.” Previously, she was a senior executive of luxury global hotel groups and membership clubs and led thriving sales and marketing functions, becoming one of the top income earners before diving headfirst into entrepreneurship. Kelly Baader is now the CEO of her own company and on a mission to empower coaches and purpose-driven entrepreneurs to design profitable businesses that make impactful changes in the world.   In this episode, you’ll hear:   How Lauren met Kelly Baader and what they have in common. Her origin story and how she overcame the odds stacked against her to become the success she is today, and how you can overcome odds too. What Kelly Baader did to adapt her personal brand in 2020 to help entrepreneurs and high-achievers move through it. How you can use Kelly Baader’s The Power of One Framework and why it is the fastest way to master your focus, multiply your results, and gain an unfair advantage over your competitors. The biggest unexpected challenge she experienced over the last year and what she learned from it. The one common myth about being a personal brand entrepreneur that Kelly Baader wants to debunk.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Kelly Baader https://kellybaader.com https://www.instagram.com/kellybaader https://www.powerofoneframework.com

Jun 11

27 min 6 sec

Today on The Real Personal Branding Podcast, Lauren welcomes guest Brooke Sellas. Brooke Sellas is the founder and CEO of B Squared Media, an award-winning, done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated The Marketing Companion podcast with marketing legend Mark Schaefer. Her marketing mantra is, “Think conversation, not campaign,” which is all about social communication.   Brooke Sellas’s passion is social-first customer care, and in this episode, she shares with Lauren’s listeners what this means. They discuss what social listening means, how to proactively solve the needs of your audience instead of reacting, and how psychology plays a huge role in the decisions people make about supporting your brand.   In this episode, you’ll hear:   What Brooke Sellas’ company does and how she landed in her industry. Why you should be using social listening in your business and how it can help you gather social intelligence and join those conversations before a purchase occurs. Some simple ways you can begin using social listening in your business and what to do with that information. The biggest challenge small businesses are facing on social media and how Brooke Sellas is addressing it. How you can use the psychology of the online space to connect with your customers and where to draw the line. Why you should document everything and put processes in place for your business operation if you want to scale it. Her best practices for documenting your processes and how to apply them to your business. Why Brooke Sellas is excited about customer care and why it’s needed now more than ever.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Brooke Sellas bsquared.media/ twitter.com/BrookeSellas instagram.com/brookesellas bsquared.media/customer-care-quiz

Jun 4

33 min 43 sec

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. He’s built incredible momentum for his personal brand over a number of years. The world is noisy and can be overwhelming. How can entrepreneurs be heard and build momentum? Mark Schaefer will tell you where to start when you’re trying to find your advantage point and how to have more awareness about how random events in your life contribute to the bigger picture. He’s the author of nine bestselling, path-finding books. His blog and podcast, The Marketing Companion, is at the top of the charts in the marketing field. He’s worked in global sales, PR, and marketing positions for 30 years. Mark also has advanced degrees in marketing and organization development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University.   In this episode, you’ll hear:   About the last time Lauren and Mark Schaefer hung out face-to-face. How Mark Schaefer fell in love with marketing, began his career, and started his own business. Why you should never miss publishing your podcast episode and the biggest reasons to stay committed and consistent. How to Build Momentum in your business and how it can apply to every business. P.S. This is the idea behind Mark Schaefer’s new book! What entrepreneurs can do RIGHT NOW to pinpoint their personal advantage or overcome their self-limiting beliefs. How to come up with an idea relevant to our time. What Mark Schaefer wishes he had known during the process of writing his latest book. The people who have been impactful in Mark Schaefer’s life. What Mark Schaefer is researching right now.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Mark Schaefer businessesgrow.com

May 28

44 min 11 sec

Krista Mashore has built an incredible personal brand in real estate, and Lauren welcomes her to the podcast for a conversation about financial-fitness and success. Krista also shares with Lauren how she became one of the highest performers in her industry by facing challenges head-on.   Krista is the author of four bestselling books focusing on digital marketing. She took her business from zero to $7.4 million in 25 months. Krista used online digital strategies to do this and is the recipient of prestigious awards in her industry.   In this episode, you’ll hear:   Krista’s background story and how she transitioned into real estate from a teaching career. Some pivotal moments that forced Krista to recalibrate her business strategy. The most important characteristics and skills required to move into coaching or teaching. How Krista branded herself to push her content out to her audience. Why you need a GPS (Goals, a Plan, & Support). What Krista does to stay on top of learning to remain at the top of her industry (learn, implement, master, repeat). Be an early adapter, an implementer, and get used to pivoting. Why the most important part of becoming successful is implementing--taking action quickly and being decisive. Done is better than perfect. Krista’s actionable tips for creating videos. (Commit to consistently producing content correctly so you can make a connection to convert more clients and customers.) Take perfectly imperfect action.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Krista Mashore https://kristamashore.com/tag/fired-up-podcast/ https://getkristasbook.com  https://kristamashore.com/clientconversion https://www.amazon.com/dp/B08GHCWZF4?fbclid=IwAR0P5EP8Ryi3Wa-1upPjb2LPrY-L3o5KW0SdK9rLHT-y54h6EE5cDgeiI_8  

May 21

34 min 23 sec

Lauren welcomes Danny Ozment to the show. Danny is the founder of Emerald City Productions in Florida, which is a podcast production company that has produced many of the top business podcasts in the world.   To Sign Up for More Info on Lauren and Danny's Upcoming Collaboration: https://lauren-davis-creative.ck.page/f5ffd78e5c   He built a lucrative and successful personal brand on the platform of podcast production. Danny and Lauren have known each other a few years, so she’s been able to see Danny’s business from an angle of a three-year period blossom into 2021.   One of the things Lauren loves about Danny is that he’s a straight shooter and doesn’t sugar-coat anything.   In this episode, you’ll hear:   How Danny pivoted to podcasting as an audio engineer when a life event forced him to figure out how to work from home. The importance of podcast audio quality in addition to its content. What makes podcasting such a powerful medium and how it developed. Why having only 50 or 100 downloads each week does not mean it’s unsuccessful. How a podcast is a part of your content strategy and can be repurposed in multiple ways. What Danny does to connect with podcast listeners and how to encourage interaction and engagement with them. Treat the podcast like you’re having a conversation with someone. Three ways to monetize your podcast. Why a host’s authenticity resonates with podcast listeners more than content topics and creates a community. The most common podcasting myth debunked.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Danny Ozment: http://dannyozment.com https://dannyozment.com/11-ways-to-monetize-your-podcast/ instagram.com/dannyozment  

May 14

49 min 22 sec

Amira Alvarez is the founder and CEO of the global coaching company The Unstoppable Woman helping empire-builders, entrepreneurs, and altogether rising stars in all of the fields achieve their goals and dreams faster than they ever thought possible. Amira recently made a quantum leap from making barely six figures a year to $700,000 in one year and then on to seven figures. She knows exactly what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to.   What mindset shifts would it take to move through sales blocks? How do you get over the fear of being sales-y? Amira Alvarez walks us through the framework of the specific questions to ask to consistently make high-integrity, high-ticket sales.   In this episode, you’ll hear:   The process that led Amira Alvarez to where she is today as a seven-figure entrepreneur. Why you can’t scale the growth of a business by just working harder. Amira Alvarez’s method for selling your product with conversation and solutions instead of a sales pitch. How to evaluate your business and sales goals and whether you’re selling the way you should be to meet those goals. What do you want? What’s important to you about having that? What’s stopping you? What happens if it stays like this? What happens if you don’t solve this? Are you committed to solving it? Would you like to hear how I can help you? Would you like to get started today? Her seven questions for seven-figure sales and how you can apply them to your business right now. Why you need to learn how to be a quick decider and how it can change your business. What Amira Alvarez is curious about in her industry right now. Her upcoming Unstoppable Woman summit and how it can help you make a quantum leap.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Your $97 Ticket to Amira's Unstoppable Woman Summit: www.theunstoppablewoman.com/ldaviscreative

May 4

41 min 16 sec

  Lauren V. Davis is passionate about helping entrepreneurs discover their voice, define their goals, and increase their visibility online so they can build a magnetic business that makes them money and serves them with joy and purpose.   In this episode, you’ll hear:   The questions your personal brand should answer when people see it online. Why authenticity should shine through your personal brand. How you can increase your online presence, influence and brand. Why a logo isn’t the best photo for your online accounts and what you should use instead if you are building your personal brand. What your bio means to your online audience and why consistency is vital. How rogue accounts can sabotage your personal brand. Why you should use Google alerts to alert you when your name or business name is published.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia

Apr 23

11 min 9 sec

Trish Taylor spent the early days of her career styling behind the scenes for artists like Ariana Grande on the Grammys, the VMAs, Golden Globes, and more. Lauren and Trish Taylor just met, so you’ll hear two people getting to know one another as they talk about intuitive style, Trish Taylor’s three style tips, and why following your intuition can be revolutionary.   Trish Taylor is a stylist, a brand embodiment coach, who’s committed to helping heart-centered, online entrepreneurs align their outside with their inside so they can start magnetizing content and feel worthy of their expertise. She leverages her unique experiences as a celebrity stylist and as a counselor to empower and equip purpose-driven entrepreneurs and mindful course creators with the mindset shifts and stylish tools they need to step into the most confident version of themselves.   In this episode, you’ll hear:   How Trish Taylor’s background as a small-town girl with an interest in fashion turned her into a celebrity stylist and successful entrepreneur. What the term “intuitive style” means and how she uses it to guide her clients to confidence. How do you want to be seen? What feels good on you? Trish Taylor’s three style tips you MUST use. Why the word “flattering” has a negative connotation and what phrase she uses instead. What human design is and how it affected her life as a projector. How Trish Taylor infuses the five love languages into fashion and visibility. Why following her intuition and learning from others without attachment has been revolutionary for her business. Why entrepreneurs must cultivate an awareness of body, mind, and brand before putting themselves out there. Trish Taylor’s assessment quiz and its dead-on accuracy. Her biggest business surprise in the last few months and what she learned from it.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia Connect with Trish Taylor instagram.com/trishtaylor.co/ trishtaylor.co/quiz

Apr 16

33 min 51 sec

In this episode, Lauren shares her number one tip for increasing Instagram followers ... some action steps on how to increase your visibility, and you’re going to want to hear this episode.   In this episode, you’ll hear:   How to build your followers and audience organically. How social media connections become your conversions. There is no point in having tons of followers if they are not connected to you, if they’re not engaged with you, and if they’re not excited to hear from you when you post or create a story. The most successful personal brands know their followers and know what their followers want from them. That followers want to see the real you behind the scenes and be a part of the creative journey of your personal brand. Your job is to figure out what your inherent magic is that makes you who you are. How to diagram what your followers and fans want. Where to find Lauren’s 100 high-quality content prompts to create engaging content--for free.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia https://bit.ly/ldc100promptsforsm  

Apr 9

9 min 42 sec

Lauren speaks to Phil Mershon, Director of Events, and co-founding team member of the Social Marketing World conference in San Diego California. Phil is a thought-leader, and has built his personal brand in digital marketing. In this episode, he shares some of his secrets for creating a memorable social media conference.   In this episode, you’ll hear:   Phil’s business background and how music and digital marketing have intentional congruence in Phil’s life. How the Social Media Marketing World conference got started. How he locates speakers for the conference and how speakers can set themselves up for success to be invited to a large conference like Phil’s. Why accessibility helps create unforgettable experiences and what Phil does to encourage accessibility to speakers. Lauren shares a memorable story about an experience at Phil’s conference that made her feel cared for. Tips for event staff and why Phil empowers his event staff to step in when needed to make attendees and speakers have an unforgettable experience. What Phil Mershon does leading up to an event to prepare and show up for himself and others. The event that most recently made a big impact on him. How Phil thinks live events will change after COVID-19.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Phil Mershon Instagram.com/phil_mershon twitter.com/phil_mershon

Apr 2

38 min 15 sec

Lauren has been blessed to have been interviewed on multiple platforms over the years, and she has a few tips to share that she coaches her clients with pre-interview.   In this episode, you’ll hear:   Why you want to make a splash with even the smallest media appearance. How using behind-the-scenes content can be gold. Why it is so important to send a thank you to the interviewer and thank them in your social media content. How to build up the interview on social media before and after it happened. What it means to prepare your soundbites and end them with a period. Why you should always act more excited and be louder than you think you need to be. How far showing up and appreciating 150% can go.   Connect with Lauren V. Davis here: Grab my friend Selena Soo's list of 200+ media outlets you can pitch to Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia

Mar 22

4 min 57 sec

Happy International Women's Week! This is the FINAL episode of this 4-part series! Did you listen to all of them? Let me know! These special Impactful Women episodes are dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer.   In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world.    You’ll hear from entrepreneurs, surgeons, psychologists, mothers, authors, survivors, and everyone in between. Women who have overcome insurmountable challenges and lived and loved through it all.   Stories of hope and happiness and show how strong humans are. How resilient we are.   It’s important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter.   No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info.  http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!   

Mar 9

1 hr 18 min

This is the third episode of a 4-part Special One-Time Series dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer.   In the half a decade I knew Alicia, she championed many causes, but one of them was helping women, and particularly female entrepreneurs feel heard.   In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world.  Some are coaches, some entrepreneurs, some moms, some personal brands, some faith leaders, surgeons, authors and more!   They are not sad stories. They are stories of hope and happiness and they show how strong humans are. How resilient we are and I feel like I got a Master's degree in leadership through these interviews.    It’s important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter. No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info.  http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!   

Mar 9

1 hr 15 min

This is the second episode of a 4-part Special One-Time Series dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer.   In the half a decade I knew Alicia, she championed many causes, but one of them was helping women everywhere feel heard.   In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world.    They are not sad stories. They are stories of hope and happiness and they show how strong humans are. How resilient we are and I feel like I got a Master's degree in being leadership through these interviews.    It’s important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter. No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info.  http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!   

Mar 9

1 hr 22 min

This episode marks the beginning of a 4-part Special One-Time Series dedicated to my friend Alicia Neubauer who passed away last April from Metastatic Breast Cancer.   In the half a decade I knew Alicia, she championed many causes, but one of them was helping women everywhere feel heard.   In these interviews, I spoke to nearly 50 women about their stories and experiences, their limiting beliefs, their advice for their younger selves, advice for future generations, and how they believe women are changing the world.    They are not sad stories. They are stories of hope and happiness and they show how strong humans are. How resilient we are and I feel like I got a Master's degree in being leadership through these interviews.    It’s important to know in real life, not all people share the same experiences and opinions. So not all of the stories share my same opinions. Some interviews are longer, some are shorter. No particular reason besides time restraints but I encourage you to find these guests after the show HERE in this download with ALL of the guests and their info.  http://bit.ly/impactfulwomenepisode IMPORTANT: To donate to the same Breast Cancer Research Alicia continued to raise money for, go to this link and select "More for Stage IV" GIVE HERE This is one of the places researching Stage 4 Cancer (the least researched of all Breast Cancer because of how terminal it is) Enjoy the show!   

Mar 8

1 hr 32 min

Lauren’s guest on this episode is Kate Erickson.   Kate has created a well-known personal brand business as the co-author of a transformative journal and community, being a genius systems and workflow expert, a podcaster, and through her and John Lee Dumas’, life-changing, high-end live mastermind weekends.   Kate is the engine at Entrepreneurs on Fire, an award-winning podcast where John Lee Dumas interviews inspiring entrepreneurs who are truly on fire. She also hosts the podcast Ditch Busy and is the co-author of the podcast journal Idea to Launch in 50 Days. Kate shared her event workflow template with us HERE: http://bit.ly/katesworkflow   In this episode, you’ll hear:   How Lauren and Kate met. Kate’s background and why she pursued entrepreneurship and failed at her first attempt at owning a business. How John Lee Dumas and Kate Erickson started a thriving business. The types of events Kate hosts. How the mastermind events Kate & JLD host are brainstormed. How she creates a sense of intimacy with her mastermind weekends. Kate’s workflow process and why she doesn’t hire an event planner. What she does to maximize productivity at her mastermind events. Some important lessons she’s learned from producing these events. What Kate does to prepare for her events before they occur. Why it’s so important for people to have in-person experiences together.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Kate Erickson: Instagram.com/katelerickson eofire.com  

Mar 5

39 min 33 sec

In Lauren’s latest solo episode, she outlines how she was invited to speak on stages, summits, podcast interviews, and masterclasses. Initially, it was a goal … and then she got to work on making it happen.   In this episode, you’ll hear:   Where some of Lauren’s most recent appearances were and who they were with. How Lauren gets in front of audiences without losing sight of who she is and how she does things. Make friends without expectations. Real relationships cannot be forced. Why you should create relationships that are aligned with you and aligned with your values. Lauren created these genuine friendships and business relationships with people she actually cared about. How she showed gratitude online and developed relationships as a peer.  Why she took photos of speakers on stage and sent them to those speakers with no strings attached. How Lauren networked at every networking event she could just to be familiar to people. Why you should never underestimate people and their relationship with their audience. The power that comes from writing down a goal and telling people about it. Make the goal tangible. Slip your goal into conversations with people you trust without expectation and with confidence. What you can do to make yourself recommendable.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia

Feb 26

9 min 7 sec

Lauren welcomes her friend Travis Chappell, who is the founder of Guestio, new software that connects high-level guests with high-level content creators.   Travis is also the host of the top-rated show, Build Your Network. In addition to being featured in Entrepreneur, NASDAQ, Yahoo! Finance, and ReadWrite, Travis has also been featured in Forbes as a Top 10 podcast that will change your life alongside Joe Rogan, Gary Vaynerchuk, Tim Ferriss, and others.   In this episode, you’ll hear:   How Travis met Lauren. Travis shares the details of his Build Your Network Live conference and who the event was built for. Why the event was live versus virtual. How Travis created intentional opportunities for people to connect with one another at his event. How his Facebook group community has fed the success of his brand. Automation sometimes creates fake relationships rather than authentic ones, and providing opportunities for real relationships helps breed success. What Travis believes creates monetization when it comes to events. How Travis’ online community ties into his live events. Why starting with a podcast can lead to building an incredible audience. Setting goals that are astronomically high vs setting a realistic goal that you can push to achieve. How having personal relationships with his event’s speakers enabled him to ask them to speak. Travis shares the number one lesson he learned from putting on a live event. What the future of Build Your Network Live is.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Travis Chappell travischappell.com

Feb 5

47 min 47 sec

  In this episode, Lauren welcomes Reggie Rivers, who built his personal brand on the platform of fundraising.   After a career in the NFL and journalism, Reggie decided his passion was helping purposeful organizations raise money. Reggie is a former NFL running back who played six seasons for the Denver Broncos. Later, he discovered his true love in life: serving as an auctioneer at charity galas to help nonprofits achieve their fundraising goals.   He created The Gala Team, The Virtual Gala Team, and Auction Fundraising Academy out of his love for nonprofit fundraising success and continues to grow the impact these businesses have on the community year after year, one event at a time.   In this episode, you’ll hear: How Lauren and Reggie Rivers were introduced. His NFL football and journalism background. How The Gala Team was founded. The psychology of creating team-mentality with your audience. The way Reggie trains his auctioneers to make people feel like they’re working as a team for a great cause. What Reggie did to rapidly change gears in order to continue fundraising auctions during an ongoing pandemic. How to create an event that doesn’t look like a typical virtual event and make your fundraising events stand out. Why most nonprofits can benefit from virtual events. What makes perfectionism a killer when it comes to planning. How Reggie is addressing the pandemic during his virtual events. The two tips Reggie would give to struggling nonprofits.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Reggie Rivers thegalateam.com

Jan 8

34 min 20 sec

This is a follow-up episode with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.   Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.   This is part two of a two-part series with Chris. If you haven’t heard part one, you can listen here.   In this episode, you’ll hear:   How Chris had to pivot when his biggest excitement--the Youpreneur Summit--could not be held as originally planned. Why the event was almost canceled and then went virtual. What happened when sales for the virtual conference didn’t justify continuing on. How the Youpreneur Summit being canceled, allowed Chris time to focus. How adaptability and business acumen contributed to making a painful--but correct--decisions. What piece of advice Chris would offer to help people think about the future.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Chris Ducker https://youpreneur.com/ https://www.youtube.com/user/chrisducker

Nov 2020

28 min 32 sec

This is PART ONE! This episode was recorded in the spring with Chris Ducker, the UK’s leading personal brand entrepreneur. He’s created the UK’s biggest and best personal branding conference.   Chris is a serial entrepreneur and the author of the book Virtual Freedom and more recently, the book The Rise of the Youpreneur. He’s based in England and owns and operates several businesses with over 400 full-time employees internationally. Chris is a business mentor, a keynote speaker, podcaster, blogger, as well as founder of Youpreneur.com and the annual Youpreneur Summit, which is held in London, UK each November.   If not for the ongoing coronavirus pandemic, the Youpreneur Summit would be happening right now, this week! It is the UK’s most successful conference and welcomes around 350 people each year who are leaders in their industries.   In this episode, you’ll hear:   How the Youpreneur Summit evolved. Who the attendees are. The ins and outs of how Chris put his conference together. How the marketing and monetization of the conference happens. Why Chris set up mastermind elements and cabaret-style seating for his event. How he creates monetization opportunities within a pitch-free event. Why adding a personal touch (P-to-P--people-to-people) has helped bring attendees to Youpreneur. How Chris creates opportunities for social media during the conference. Chris’ advice for organizing a smooth event. What preparing for the event looks like on a personal level as well a professional level. Why he believes face-to-face interaction is so important.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative Connect with Chris Ducker https://youpreneur.com/ https://www.youtube.com/user/chrisducker

Nov 2020

50 min 47 sec

What a year this has been! Welcome to the very first episode of my rebranded podcast. This podcast used to be called The Business Event Playbook Podcast and now it is changing to the Real Personal Branding Podcast. Don’t worry, the older episodes won’t go away, but I can’t wait to tell you more about my new direction.   I started the year with my new podcast about the LIVE business event space and the thought-leaders behind the events—  and I found as I was talking to these inspiring entrepreneurs, what thrilled me was the different *platforms* they used to build their profitable personal brands.   What do I mean by platforms? Some use events. Some use podcasts. Some use YouTube. Some use their blogs. Some use the stage. Some use their book launches. I love it all and the amount of episodes with incredible guests I have yet to release ABOUT the business event space is kind of mind-blowing… This theme is not going away but rather being improved as we dig much deeper into personal branding.   You will learn more about me through the context of this show but I am a marketing strategist for leaders, coaches, and entrepreneurs, I also own a brick and mortar record store with my husband in Rockford IL. It’s a unique story which is why it is my vision to not only tell the other unique stories of fellow entrepreneurs but to pull out tactical starting points for you and begin cultivating your own personal brand to become a leader in your community, whether that be an online community or local community.   The Real Personal Branding podcast with Lauren V Davis is your VIP access to thought-leaders, speakers, authors, coaches and the secrets behind how they built their personal brand businesses.   I believe the unescapable magic power you have in your business starts with your relationships first, and then your communication through marketing as the foundation of your personal brand. I want you to build a profitable personal brand that shows up optimally for your people. Your personal brand and the platform you use to build it, is an essential tool to your personal development and success of your business. For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand. Find me here: https://www.instagram.com/ldaviscreative  

Nov 2020

3 min 17 sec

Marissa Nehlsen joins Lauren on the podcast for a chat about living life rich in every way. Marissa is all about making money work for you--one of Lauren’s most popular podcast topics.   Lauren asks Marissa to tell the story of her journey into entrepreneurship.   Lauren and Marissa talk about empowering women who empower others. She wants to speak strategy into them as well as give them practical steps to get to the next level.   Marissa tells Lauren about the workshops she offers and that she believes in great value. She teaches strategies like not losing money on line 28 of your tax return. One thing you should ask yourself as well is, “Are you working on the business, or are you working in the business?”   With workshops, Marissa says that people will follow up and follow through when they pay you for what they’re getting. The first question she asks in a workshop room is, “What am I here to learn? What are they here to learn? What will be the most impactful things?”   Prior to setting up a workshop or building a workshop, Marissa advises you to ask the question, “What problem am I uniquely qualified to solve for these participants?”   Lauren explains to Marissa that she runs into a lot of people who don’t know what they are uniquely qualified to solve. Marissa tells Lauren that you turn passion into profit. What sets your soul on fire?   Lauren and Marissa chat about knowing your value and charging what you’re worth.   Lauren wants to know what Marissa does for herself before an event.   For her last question, Lauren asks if Marissa thinks live events are more meaningful than virtual events and why. Marissa loves live events and believes you can do them virtually, but you have to be more strategic with the setting and experience.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative Bitly.com/beppodcast Connect with Marissa Nehlsen “Live Life Rich” marisanehlsen.com

Oct 2020

48 min 25 sec

Lauren welcomes Sigrun Gudjonsdottir, who created The Selfmade Summit conference for 7-figure female entrepreneurs. Sigrun is also the leading business mentor for female online entrepreneurs, a TEDx speaker, and the host of “The Sigrun Show” podcast.   Sigrun’s event, The Selfmade Summit, is planned for 2021. She tells the story of how this event came to be and what The Selfmade Summit is all about. Sigrun began with hosting weekend retreats, which eventually grew into larger events.   Sigrun explains to Lauren that if you want to have an impact beyond your bubble, a proper conference is a way to do that. The smaller events built the foundation to host larger events.   Lauren and Sigrun talk about Gary Vaynerchuk and how Sigrun invited him to speak at her conference. Sigrun had no event planned but booked her first speaker.   Lauren and Sigrun discuss how Iceland became Sigrun’s event location, and Lauren asks her to describe the conference and who the speakers are. They chat about the venue for the event, and Sigrun says when she chose the dates, she came up with, “Put the date on your dream. The rest is logistics.”   Sigrun struggled to come up with a concept for the conference. In hindsight, it was clear what it needed to be. She created criteria that all the speakers had to have made $1 million in their business per year.   Everything was planned for The Selfmade Summit in June 2020, and then COVID-19 happened. Lauren asks Sigrun to tell her about how she changed gears. She didn’t believe a virtual event was enough, so Sigrun moved the event to 2021 instead. She also asked her speakers to do virtual events as well.   Lauren and Sigrun ponder what the world may look like a year from now. Lauren wants to know if virtual events will ever replace live, in-person events. Sigrun gives her take on this.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative Bitly.com/beppodcast Connect with Sigrun Gudjonsdottir “The Sigrun Show” Sigrun.com Resource mentioned in the episode: The Selfmade Summit

Aug 2020

47 min 2 sec

Lauren welcomes guest Jenny Levine Finke, founder of the Denver Bloggers Club.   Jenny has planned more than 50 events in the last three years, including her flagship blogger and influencer conference called the Fuel Your Influence (FYI) Conference. Jenny has also created a huge, engaged Instagram community in addition to her blog, “Good For You Gluten-Free,” which has more than 100,000 unique visitors every month.   Diagnosed in her mid-30s with celiac disease, Jenny returned to school and started her blog, “Good For You Gluten-Free.” Eventually, she formed the Denver Bloggers Club.   The Fuel Your Influence Conference began so that brands and bloggers and influencers could all interact together. She planned events around topics she wanted to learn more about.   It started in 2018 and became known for its epic goodie bags. Lauren and Jenny discuss the origins of the goodie bags and talk about monetization models this year’s conference.   Lauren and Jenny talk about how Jenny uses social media strategically. specifically, building traffic SEO strategy, and the Pinterest powerhouse. They also discuss how social media positions you as a thought leader and a resource to the community you serve.   Jenny discusses collaboration with Lauren and how difficult it can be to get other entrepreneurs to share their information, leading her to create this conference.   Lauren shares a piece of advice a friend gave her about her business and competition. Her friend said, “There is enough business to go around. If you stop worrying about it, you’ll never worry about it again.”   Jenny and Lauren speak about the COVID-19 pandemic and how virtual events are replacing in-person events. Jenny says it’s challenging and explains why in-person events will bounce back.   One of the lessons of COVID-19, Jenny says, is learning how to diversify your business and the ways that you get people to support your business. The pandemic has taught her how to diversify her content, income, and the way she is delivering her services and content.   Connect with LVD here: IG: @ldaviscreative Bitly.com/beppodcast Connect with Jenny Here @goodforyouglutenfree The FYI Conference is going virtual this year: fyiconference.com 

Jul 2020

54 min 20 sec

  “Wildfires. Tons of them... all over Sonoma County... I think we are going to have to cancel (the conference - Talent Development Think Tank).” Andy said in November... with far less panic than I would have. In the next couple of weeks, I watched him and Bennett calmly cancel and postpone their high-end talent development and HR conference they had been planning all year, that had been highlighted as one of the top entrepreneurship events to attend in 2019 in Entrepreneur Mag and Forbes, and that I was literally already packing for! I was going to be the social media strategist for the entire week’s event. I was in London with Andy at Chris Ducker’s Youpreneur.com conference (another one of my favorites) a few weeks later and Andy was stepping away quietly from our group to make phone calls to re-arrange the new iteration of the event, again without drama, and again with this intense sense of positivity and calm. I just watch this guy with admiration. To say I was impressed would be an understatement. Fast forward a few more months to the event. (They postponed from November to January) and I can honestly say it’s one of the most well-done events I’ve ever been to, let alone worked with, and I was like.... how is this possible? You'll find out how Andy and Bennett got through wildfires, evacuations, illness, and a number of other catastrophic happenings to pull off one of the nicest events I’ve ever been to. Here is a link to a well-written outline and explanation of how Andy and Bennett worked together to create this event: https://www.linkedin.com/pulse/how-host-successful-live-conference-event-andy-storch/   Follow Andy on Instagram and Linkedin: https://www.instagram.com/andy_storch/ https://www.linkedin.com/in/andystorch/   Connect with me on Instagram: https://www.instagram.com/ldaviscreative

May 2020

55 min 23 sec

People always say "I can't start a conference because I don't know if I can do it. What if no one shows up? What if it is bad?"   Jeff says he started this conference BECAUSE he wanted to see IF he could do it. And he DID IT, successfully, for five solid years.    Do you know when it is time to shut your event down? To close up shop? How smart is it to plan your finale from the moment you start?   In this episode, Best Selling Author Jeff Goins gives us all the secrets on... • How he recruited all-star lineups of speakers through the five years –– and why they always said yes. • How he curated a very vibrant community from the conference that lives on. • And finally, how he planned the finale of his conference and "ended it before it had to end."   You’ll learn later why Jeff’s community would travel from states away to meet each other… and I think that is truly a testament to how Jeff is as a person with everyone he meets.    So if you dont already know Jeff, here is a little more about him.   Jeff Goins is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter.com is visited by millions of people every year.   Through his online courses, events, and coaching programs, he helps thousands of writers succeed every year. Jeff lives with his family just outside of Nashville, where he makes the world’s best guacamole.   Jeff's community for writers: https://goins.tribewriters.com/sales-page Follow Jeff on Twitter: @JeffGoins Instagram: @JeffGoins   And please don't hesitate to connect with me! Instagram: @LDavisCreative Email: www.bitly.com/beppodcast

May 2020

51 min 39 sec

Emily Leach, believes that those working for themselves deserve the same respect, access to benefits and opportunities for growth as those working for corporations. That's why 6 years ago, she felt CALLED to create #FREECON The Freelance Conference in Austin Texas... but here is the thing... she only had 100 days to put the first one together! The result was thrilling and Emily knew she had to do it again! So she made it a business. In this episode, Emily shares: How she prioritizes both making the event profitable while going deep on relationships and experiences How she masterminded with other successful conference organizers What her most important lesson-learned was in the last 6 years, (many conferences don't last more than 5) And delivers more than a few resources to help you with the experience of YOUR next event. Pick up tickets to Emily's virtual conference and stay up to date with when the next #FreeCon live event will take place: https://freelanceconference.com/   Connect with me!  Email: https://www.bitly.com/beppodcast Instagram: https://www.instagram.com/ldaviscreative Connect with Emily:  Facebook: https://www.facebook.com/FREECONUSA/ Instagram: https://www.instagram.com/freeconusa/

Apr 2020

44 min 18 sec

  Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money.   They regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, & Entrepreneur on Fire.   Andrew and Pete are ranked in the top 100 digital marketers in the world and host one of Europe's largest small-biz growth conferences, ATOMICON   Due to current events, Andrew and Pete had to VERY quickly and intentionally pivot their 1000 attendee event into a virtual event, but they decided they had to MAKE IT BIG.   They had to ask themselves, "What if we had planned it like this from the beginning?" They changed everything. They made it larger than life, and they spill ALL the secrets.    Learn exactly how they pivoted to create an epic experiential live event into an unrivaled virtual event in this episode... plus all of their secrets on how they were able to future-proof the success of this event and events to come from Andrew and Pete.   P.S. Bloopers at the end!  :)    Receive $50 off your ticket to Atomicon happening THIS MONTH here: https://atomicon2020.eventbrite.co.uk?discount=friend   Connect with me!  Email: https://www.bitly.com/beppodcast Instagram: https://www.instagram.com/ldaviscreative   Connect with Andrew and Pete! Instagram: https://www.instagram.com/andrewandpete    

Apr 2020

54 min 7 sec

If you don’t already know Selena Soo, you want to. Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.   Heads up: SELENA SOO just launched a video series and you can get the HUGE free resources she talks about in her episode here just for watching the videos––check out the first video here: https://rv208.isrefer.com/go/plc1/LaurenVanagsDavis   She’s helped her clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV.   Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.   Today I am happy to have my friend Selena Soo on the show to talk about how to create the sought-after mastermind weekends that attract super high-impact and high-performing people, how she leans into being an introvert, and mind-boggling tips to making your mastermind weekends get tons of attention on social media.   Find me here and tell me your takeaway from Selena's Episode: https://www.instagram.com/ldaviscreative  Or connect with me by email:  https://www.bitly.com/beppodcast Find Selena Soo's Free Resources Here: https://rv208.isrefer.com/go/plc1/LaurenVanagsDavis P.S. I am happily an affiliate for Selena's launch, as I find her products extremely valuable. I would never send you anywhere that I didn't trust. If you happen to buy something from Selena in the future, I also receive some perks. :)

Mar 2020

34 min

I am happy to have my friend Paul Klein on the Business Event Playbook Podcast to walk us through how he has been implementing ––with massive success–– a workshop that brings in $100K each time and what you need in place to achieve this. Spoiler alert… it has nothing to do with social media.  Paul Klein is a business consultant and entrepreneur and he started his dive into entrepreneurship and left the corporate world behind at age 40. Paul’s consulting services are centered on his areas of expertise in helping executive-level professionals transition from their corporate or government roles to starting and scaling their own 7-figure consulting or freelance business.   Paul’s experience as CEO) of a successful consulting firm and Co-Founder Owner of a software company positions him to provide practical common sense approaches and brought him to consult and work with numerous national and international brands, including: Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, Taco Bell, Yum Brands, JC Penney, Bebe, Dollar General, Sherwin Williams, Les Schwab, and more.   For more information about Paul visit: https://www.paulklein.net Find his podcast here: https://www.paulklein.net/podcast.html To find me on Instagram visit: https://instagram.com/ldaviscreative Or connect with me by email: https://www.bitly.com/beppodcast    

Mar 2020

42 min 56 sec