Of Record | A Guide to Digital Marketing

By Digital Marketing Podcast Of Record

Are you a CMO, business owner or digital marketing professional?Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

  1. 1.
    Weekly Digital Marketing Update 2/3 | Superbowl Sunday: The One Day People Watch Commercials2/4/2020
    39:43
  2. 2.
    Weekly Digital Marketing Update 1/31 | The Big Game and Other Things1/31/2020
    32:01
  3. 3.
    Weekly Digital Marketing Update 1/9 | Serial Projects Gaining Traction, Memes of the Decade, Facebook Takes On Deepfakes1/9/2020
    33:36
  4. 4.
    Show Me Your Feed 2019 Holiday Special | A Digital Advertising Focus Group12/30/2019
    1:05:31
  5. 5.
    Weekly Digital Marketing Update 12/18 | Top 10 2020 Digital Trends Predictions12/18/2019
    40:06
  6. 6.
    A Marketer's Guide To Holiday Shoppers11/22/2019
    59:28
  7. 7.
    Weekly Digital Marketing Update 11/15 | No Likes On Instagram, Holiday Sales At Unprecedented Levels, and Nike Ditches Amazon11/15/2019
    28:53
  8. 8.
    Weekly Digital Marketing Update 11/6 | Twitter Says No to Political Ads, New Facebook Ad Products, and More11/6/2019
    32:20
  1. 9.
    Weekly Digital Marketing Update 10/30 | Zuckerberg Makes Case For Libra, Roku's Purchase of Dataxu, and Disney Taking Over10/30/2019
    36:53
  2. 10.
    Weekly Digital Marketing Update 10/16 | Hulu Ad Price Auctions, Mastercard and Visa Ditch FB Libra, and Instagram Throwbacks10/16/2019
    37:57
  3. 11.
    Weekly Digital Marketing Update 10/2 | Facebook Removes Likes, Content Factories Growing, Big Brands Struggling For Relevance10/2/2019
    35:03
  4. 12.
    Weekly Digital Marketing Update 9/25 | Content Moderators Not Lasting Long, Streaming Wars Champ, and Gary Vee Controversy9/25/2019
    36:47
  5. 13.
    Weekly Digital Marketing Update 9/18 | Apple Keynote Event, More Boomers on Facebook, and Guardian's Success On YouTube9/18/2019
    28:28
  6. 14.
    Weekly Digital Marketing Update 9/11 | DTC and Ad Agency Struggles, Newspapers Lobby For Better Pay, and iHeartMedia Plugs Themselves9/11/2019
    29:17
  7. 15.
    Weekly Digital Marketing Update 9/4 | Traditional Sports Losing Clout, Doritos' Brand-less Branding, and Performance Marketing Advice9/4/2019
    31:29
  8. 16.
    Weekly Digital Marketing Update 8/30 | PragerU v. Youtube, Battle of the Chicken Sandwich, and Democrats Facebook Ad Spend8/30/2019
    30:43
  9. 17.
    Weekly Digital Marketing Update 8/23 | Rapid Fire News, Is It Digital?, and Joe's Rant on Platform Influence8/23/2019
    28:35
  10. 18.
    Weekly Digital Marketing Update 8/1 | Q2 Earnings Report Season and the Growing Podcast Market8/1/2019
    32:45
  11. 19.
    Weekly Digital Marketing Update 7/17 | Amazon Prime Day, Facebook Supreme Court, and LinkedIn: the New Facebook7/17/2019
    32:32
  12. 20.
    Weekly Digital Marketing Update 7/11 | Profiting On Nostalgia, Lady Gaga and Amazon, and Google/Facebook Forgetting Core Customer7/11/2019
    34:25
  13. 21.
    Weekly Digital Marketing Update 6/27 | Global Alliance for Responsible Media, Big Brand RFPs, and Walmart's Bid to Rival Amazon6/27/2019
    36:01
  14. 22.
    Weekly Digital Marketing Update 6/21 | Facebook's New Cryptocurrency, and Brand Safety Concerns6/21/2019
    25:31
  15. 23.
    Weekly Digital Marketing Update 6/13 | Internet Usage Statistics, Video Games As Social Platforms, and 2020 Political Advertising6/14/2019
    33:11
  16. 24.
    Ad Platform Review: A Guide To Ad Placement and Deciding Which Ones Are Right For You5/31/2019
    39:00
  17. 25.
    18: The Importance Of Protecting Your Business's Intellectual Property with Kelly Swartz5/30/2019
    55:38
  18. 26.
    Weekly Digital Marketing Update 5/24 | Facebook Surveys, Instagram Explore, and Spotify Storyline/Voice5/24/2019
    31:37
  19. 27.
    17: Promoting Literacy in Your Neighborhood with Katie Williams of Usbourne Books & More5/15/2019
    59:10
  20. 28.
    16: Startup Soccer in Tallahassee, Florida with Chris Petley5/1/2019
    34:48
  21. 29.
    Weekly Digital Marketing Update 4/26 | Pinterest IPO, Disney+, Alexa Customer Service4/26/2019
    31:34
  22. 30.
    Weekly Digital Marketing Update 4/18 | Fragile Ad Tech, Procter & Gamble, and Mayor Pete Design Kit4/18/2019
    33:17
  23. 31.
    Weekly Digital Marketing Update 4/11 | YouTube Autoplay Algorithm, YouTube Advertising, and A Secret Project Announcement4/11/2019
    34:58
  24. 32.
    Weekly Digital Marketing Update 4/05 | Facebook's Campaign Budget Optimization, Most Loved Brands in America, Gen Z and CPG Brands4/5/2019
    33:24
  25. 33.
    How is Podcasting Changing and Shaping the Landscape of Public Relations? | FPRA Capital Chapter Guest Panel4/4/2019
    54:39
  26. 34.
    Weekly Digital Marketing Update 3/28 | Apple's Live Event, Facebook Limits Ad Targeting, and Amazon's New Video Stock3/28/2019
    37:08
  27. 35.
    15: Empowering Your Community Locally and Globally with Dr. Mark McNees3/20/2019
    1:11:42
  28. 36.
    Weekly Digital Marketing Update 3/15 | Facebook/Instagram Crash, Your Digital Privacy, and Theranos/Elizabeth Holmes3/15/2019
    29:41
  29. 37.
    Weekly Digital Marketing Update 3/8 | Facebook Showcase, Broadcast TV, and The Amazon Brand Apocalypse Theory3/8/2019
    33:57
  30. 38.
    The Business of Legislative Advocacy | Guest: Peter Schorsch2/21/2019
    1:56:01
  31. 39.
    Weekly Digital Marketing Update 2/7 | Super Bowl Recap, Spotify and Gimlet, and Facebook 11X2/7/2019
    34:20
  32. 40.
    Weekly Digital Marketing Update 2/1 | Super Bowl Marketing, Facebook Performance Marketers, and Netflix Intimidation2/1/2019
    35:49
  33. 41.
    12: Feeding Florida with Robin Safley | "In a way it seems complicated, but we did just land something on Mars."1/23/2019
    57:05
  34. 42.
    11: Keeping Your Community Active In Your Brand with For The Table Hospitality1/16/2019
    1:32:10
  35. 43.
    Weekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More Stories1/11/2019
    32:55
  36. 44.
    10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."1/9/2019
    1:15:58
  37. 45.
    Weekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram Redesign12/21/2018
    34:04
  38. 46.
    09: Curating an Indie Book Store with Sally Bradshaw | "The rising tide of book selling lifts all boats."12/19/2018
    58:47
  39. 47.
    Help Of Record Save Christmas in Panama City12/11/2018
    9:54
  40. 48.
    08: Build the Community You Want | A Conversation with Florida Municipal Communicators12/10/2018
    50:30
  41. 49.
    Weekly Digital Marketing Update 12/3 | Amazon Creeping Into Sports, Game of OTT, and the Differences Between the Social Platforms12/3/2018
    35:13
  42. 50.
    Weekly Digital Marketing Update 11/21 | A Couple of Amazon Stories, Instagram Direct to Consumer Marketing, and Holiday Marketing11/21/2018
    33:16

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