Product: Knowledge — the Product Marketing Podcast
By Graphos Inc.
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, they flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands. https://graphosproduct.com/