Product: Knowledge — the Product Marketing Podcast

By Graphos Inc.

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, they flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands. https://graphosproduct.com/

  1. 1.
    Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
    30:01
  2. 2.
    Pricing Your Product for Sales and Growth, with Ajit Ghuman
    25:59
  3. 3.
    Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
    27:42
  4. 4.
    Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
    19:48
  5. 5.
    Positioning an Innovative New Product While Minimizing Risk with April Dunford
    36:32
  6. 6.
    The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
    30:25
  7. 7.
    5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
    28:11
  8. 8.
    Why Should I Choose Your Product? with Author Ian Chamandy
    24:48

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