Product: Knowledge — the Product Marketing Podcast

By Graphos Inc.

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, they flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands. https://graphosproduct.com/

  1. 1.
    Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
    30:01
  2. 2.
    Pricing Your Product for Sales and Growth, with Ajit Ghuman
    25:59
  3. 3.
    Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
    27:42
  4. 4.
    Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
    19:48
  5. 5.
    Positioning an Innovative New Product While Minimizing Risk with April Dunford
    36:32
  6. 6.
    The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
    30:25
  7. 7.
    5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
    28:11
  8. 8.
    Why Should I Choose Your Product? with Author Ian Chamandy
    24:48
  1. 9.
    Creating a Product for a New Market, with Samuel Greene of ZOOM
    34:01
  2. 10.
    How to Rock Your Product’s Kickstarter with Jackson Cunningham
    23:46
  3. 11.
    Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller
    24:43
  4. 12.
    A Guide to Innovative Product Development with Kyle Handfield from Ventrify
    26:11
  5. 13.
    Finding the (Real) Truth in Product Validation with Rob Fitzpatrick
    19:08
  6. 14.
    Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande
    19:25
  7. 15.
    Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice
    21:22
  8. 16.
    Go Where Your Market Is with Justin Jackson - Part 2 of 2
    16:48
  9. 17.
    Go Where Your Market Is with Justin Jackson - Part 1 of 2
    23:47
  10. 18.
    Videos That Sell Products, With Stephanie Testa
    22:42
  11. 19.
    Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins
    22:40
  12. 20.
    The Complete Product Development Cycle, with Filip Valica
    22:40
  13. 21.
    Why People Buy - Part 1 - JTBD for innovative products with Alan Klement
    25:07
  14. 22.
    Why People Buy - Part 2 - JTBD for innovative products with Alan Klement
    23:41
  15. 23.
    Crossing the Chasm: Launching an Innovative Product for Mass Adoption
    36:11
  16. 24.
    What Product Brands Need to Know about Intellectual Property Law with Erika Murray
    29:10
  17. 25.
    What's in a Brand Name?
    26:09
  18. 26.
    Obsession Branding
    20:59
  19. 27.
    Why Product Marketing Isn't Just Marketing Products
    21:16

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