Product: Knowledge — the Product Marketing Podcast

By Graphos Inc.

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, they flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands.

  1. 1.
    Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
  2. 2.
    Pricing Your Product for Sales and Growth, with Ajit Ghuman
  3. 3.
    Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
  4. 4.
    Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
  5. 5.
    Positioning an Innovative New Product While Minimizing Risk with April Dunford
  6. 6.
    The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
  7. 7.
    5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
  8. 8.
    Why Should I Choose Your Product? with Author Ian Chamandy

Listen to Product: Knowledge — the Product Marketing Podcast now.

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