Real Marketing Real Fast

Doug Morneau

Are you ready for a business breakthrough? 570697

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How nonprofits can make better videos with Doug Scott Video is such an important tool for nonprofits period. And for-profit companies as well because it's such a powerful communications medium. Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement.  If you are looking to do a mix of creating your own organic content and then doing paid content, only ever pay for content that organically works well. Release it first, organically through your channel, and see if it starts to actually have organic engagement from it. Going back to what works on social.  The most engaging videos are under a minute on every platform.  With a virtual event now, pretty much anybody can attend your fundraiser from virtually anywhere in the world whenever they want to.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW NONPROFITS CAN MAKE BETTER VIDEOS [just click to tweet] HOW NONPROFITS CAN MAKE BETTER VIDEOS Facebook's research division says the experiments they've run on Facebook and Instagram show that videos are looked at 5 times longer than static content and they generate more engagement. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau Well, welcome back listeners another episode of Real marketing real fast. Today in the studio I've got joining me, Doug Scott. Now he is the founder and CEO of a company called tectonic video. They are a leading video agency for not for profits, and we had an amazing conversation around video, video strategy, what works, what doesn't work, what you should hire an agency for, what you should be doing in house user-generated content. And then we finished off our conversation today, talking about remote and online fundraisers for not for profits and how this is working for businesses as well. So taking these big goals and events and what happens now that we're not gathering in large groups. So Doug and his team have worked with not for profits all across the US and around the world to create award-winning videos that drive massive results for the nonprofits and charities that he works with. He's been featured in The New York Times, NPR CNN, and ad week and he is a frequent guest lecturer at Stanford University on the power of storytelling for not for profit organizations. So join me in welcoming Doug Scott to the real marketing real fast podcast today. Doug Morneau Well, hey, Scott, super excited to have you on the podcast today. So welcome to the real marketing real fast podcast. Doug Scott Hey, Doug, great to be here. Doug Morneau Well, you're working in an area that's got a number of things that really piqued my interest. One is video so people have finally woken up to the importance of video for marketing. And the third or second one strategy in the third is not for profits. And I like all those spaces on those topics. So do you want to share with our audience system overview of the kind of what you do and how you help people? Doug Scott Of course, my pleasure. tectonic video exists to help nonprofits realize the power of video to accomplish their mission. And that could be through marketing or for fundraising, but also for other things. internal communications, training, hiring, even their programmatic work. So we are a video agency for nonprofits. So we start with strategy. It could be an organization-wide or a campaign-specific video strategy. Then we implement that strategy from concept all the way through filming through post-production, then we can advise on distribution and measurements. And we're humbled to work with some of the world's most amazing nonprofits. I'm a little biased because I love our clients so much. But we make PSA's for the American Lung Association. We do fundraising videos for World Relief, branded content for Mutual Rescue,

Jul 2020

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Risk-free advertising online with guaranteed ROAS with Cooper Harris  So rather than just showing a consumer cool pictures, we actually show them viable ad units from which they can actually purchase. And then we do that on a pure performance basis for our brands. We're a tech platform behind the scenes and looking at things and making optimizations. It is literally an algorithm that uses its own learning to make decisions. We are super conversion focused. So we really want to show the right product, the right person at the right time. Brands are way overly dependent on Amazon. They don't own their customer, Amazon owns them. I think it is so much more powerful and empowering for brands to have a service or a platform that helps them actually use the data to do something. And that something should be to drive sales. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: RISK FREE ADVERTISING ONLINE WITH GUARANTEED ROAS [just click to tweet] We're a tech platform and we're behind the scenes. It is performance-based, risk-free advertising, and it is literally an algorithm that uses its own learning to make decisions. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau 0:01 Well, welcome back listeners another episode of Real marketing real fast. Today we are going to talk about risk-free in your advertising. So commission-based agency that will go out there and spend money talking about your products, your services, your brand, and they don't get paid unless they generate sales. So my guest today in the studio to kind of dive into this and reveal how they're making this work for their clients is Cooper Harris. Now she is a California based entrepreneur. She is the founder and the CEO of a company called KLICKLY. It is a data-driven impulse payment platform that powers headless e-commerce. So they have emerged as a pivotal figure in the West Coast tech scene here. Cooper has been nominated for Google's young Innovation Awards. L'Oreal's digital Woman of the Year and she won information age is Women in it, as well as Entrepreneur of the Year and named by Adobe as a top thought leader at canes. Cooper's a favorite speaker at international summits, including CES canes lion shoptalk, s x s. w. Sundance, Los Angeles tech week London tech conference. And more speaking on the advances of e-commerce in retail, FinTech, and fostering women in STEM and disrupting the status quo about technology and innovation, we had a great conversation. I think you're really gonna enjoy this show. There's lots of information here. So I'd like you to join me in welcoming Cooper Harris to the real marketing real fast podcast today. So hey, Cooper, super excited to have you on the show today. So welcome to the real marketing real fast podcast. 1:46 Thanks, Doug. I'm super excited to be here. 1 Doug Morneau 1:49 While there were so many things in your background that you know, that piqued my interest, and obviously the big most important one is how you guys are helping come To increase their revenue through your system, but also the wonderful places that you've lived, a couple of my favorite cities visit Santa Monica and are in New York. Welcome to the show. Why don't you give us a little bit of background little oversight on what you're doing and how you're helping people? 2 Copper Harris 2:20 Yeah, absolutely. So, I, as you know, and maybe the listeners don't I am currently obsessed with tech, I did not start here. I started as an actor in film and TV. But then I got kind of obsessed and interested in technology and how it changes the world. So this is my second tech company. It is called Klickly like quickly spelled with a K. And we are a SaaS platform that helps over well over 1000 brands now, promote to the right consumer in the right channel at the right time with the right product, right. So advertising, but we do it in a really different way. So rather than just showing a consumer cool pic...

Jun 2020

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The customer journey map, why they do or don't buy with Bob Berry That basic phenomenon of simply not being able to complete the task is one of the major things that we encounter. The vast majority of what happens on the customer journey is based on individuals, making individual choices within the experiences that we provide them. You have to find some way to be with them and observe them experiencing all of those things or any one of those things as they experience it. So you get to be inside their heads, inside their hearts, understand their motivations, understand where they're succeeding, where they're failing.  One of the great benefits, the beauty of digital marketing is that we collect all this data and over the last 20 years, we've gathered a tremendous amount of information about our clients. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: CUSTOMER JOURNEY MAP, WHY THEY DO OR DON'T BUY [just click to tweet] Customer journey success factors have two dimensions. It's what is the customers or users or prospects success factor, and what is your success factor as a business? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back. This is just another episode of Real Marketing Real Fast. Today's guest is Bob Berry. He is a principal at a company called AnswerLab where he's guiding companies like Google, Amazon, Facebook, and many others to create new optimal online experiences. He's also the founder of a company called the Human-Computer Mastermind Academy. I had such a great conversation with Bob. You're going to want to listen because he's going to help you understand and answer the question of why. Why do people engage with your brand? Why do people engage through social media, why don't they? Why do they buy, why don't they buy it? What experience are they having when they're interacting with you? Bob's experience is helping businesses confront the world-changing pandemic shock that's happening, that's rocking the world, but he teaches you how to relearn what your customer's experiencing, what your customers want and what your customers expect and how do we as business owners create this optimal online experience as fast as we can to make sure that we're able to compete and win in our business. I'd like to welcome Bob to the Real Marketing Real Fast podcast today. Hey, Bob, super excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast. Bob Berry: Thanks, Doug. Glad to be here, looking forward to having a chat with you. Doug: Well, you might be, and this isn't a comment on my other guests, but you might be the smartest academic person that I've had on my show. I was looking through all the details and what you do, but what I really admire is that you apply it to help your clients move the dial, increase their business efficiency and make it more profitable. Do you want to share with our listeners just a little bit about what it is that you do and how you make that happen? Bob Berry: Yeah. I appreciate that. Yes. My expertise is user experience and we define that pretty broadly. We look at the full context of what prospects customers, users are doing in their lives, whether they're a B2B for a personal perspective, or B2C from a business perspective. We really want to understand who these people are as purchasers, as potential clients, as collaborators, whatever role we see them and we really want to understand what their lives are and really understand how they make decisions.  What is it that motivates them? What are their needs, their interests, their passions, how are they going to engage you as a business? How are they going to respond to whatever marketing programs you have? At the moment in my professional world, that takes two forms. I'm a principal researcher for AnswerLab, which is the premier user experience research company in the US. We work with a lot of major clients but right now I'm doing simultaneous ...

Jun 2020

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The best webinar platforms reach your audience everywhere with Casey Zeman  The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time. A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted webinar. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHERE [just click to tweet] In Todays Podcast Episode We Discuss The Best Webinar Platforms, Webinar Software, And The Growth Of Online Webinar Platform Functionality. Webinar platforms can be used as a funnel to reach your audience. Create authority before the webinar starts. Share content like a testimonial video. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today my guest in studio is Casey Zeman. He is the founder and CEO of a popular webinar platform called EasyWebinar. It's a software that has both live and automated webinars. With over 13,000 customers, Casey has figured out what works and what doesn't in the way of webinars, live broadcasts, and videos for engagement, and how to sell better and engage stronger with your audience and your customers.  On average, his clients are generating 10 to $20,000 a day or 300 to $600,000 per month in recurring revenue. Casey's superpower is providing sales and scalability systems to business owners so they can work less on creating and more on impacting and making more money. He has consulted to companies such as Harper Collins, Estee Lauder, and Dell on video marketing strategies and lead nurture funnels using webinars. He's built his own multimillion-dollar software company, info product company through the power of live video and webinars.  He's passionate about bringing these same strategies to your business and mine. Casey is also the best-selling author of a book called Build Your Audience With Live Video, and the creator of TribeMinded Systems, which combines the smart art of automation and engagement to scale a business. So I'd like you to join me in welcoming Casey Zeman to the Real Marketing Real Fast Podcast today. Well, hey, Casey. Super excited to have you on the show today. So welcome to the Real Marketing Real Fast Podcast.   Casey: Thank you, Doug. Thanks for having me.  Doug: I'm super excited to learn more about you, your platform, and how you're helping your clients grow their business, generate leads, and increase their sales. Do you want to just give us an overview of your role and what you guys do and how you serve your clients?  Casey: Yeah. I'm the founder of a webinar platform, EasyWebinar, and we have a couple of other software platforms that are going to be rolling out soon. The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. EasyWebinar was designed to be a holistic webinar platform that does live webinars. And then going beyond live webinars into like-live experiences, and also what we consider evergreen webinars, which are webinars that can run 24/7 without you being there, basically just leveraging your best show and across multiple time zones so that no matter where someone is in the world, they can watch it and experience it in a real-time effect, and then take action and get to know you without you always having to be there running a live webinar. So yeah, that's what we do for our customers. A lot of our customers are our course creators. Many of them are coaches and consultants. We also have service providers that use our system as well. Anyone who basically is trying to position, and know, like, and trust to sell their programs and their products,

Jun 2020

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Build your influencer marketing hub with Magda Houalla  The big evolution is it's less about working with these massive superstars on social media as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and evolving the ways in which you're interacting with them. You can loosen the restrictions with your influencer marketing and allow access to your brand to anyone who is a loyal fan, a customer, even an employee who could have an impact on their business and work with them in a really flexible way. One thing that we look at a lot when it comes to creating an influencer marketing hub is companies that invest in their customers first and foremost and because of that, they are retaining customers at a higher rate. When we think about the future of where influencer marketing and where community intelligence marketing is headed, I think it really is headed in a way where people will want to see data behind the work that they're doing. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: BUILD YOUR INFLUENCER MARKETING HUB [just click to tweet] BUILD YOUR INFLUENCER MARKETING HUB It's less about working with superstars as the only influencer marketing strategy. It's about expanding who you consider being influential to your brand and working with them. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things, influence, and community. So, influencer marketing will be one of our topics. So, just before you say, "Hey, I know a lot about that," we're going to share some new insights, some new directions from a company that's taking this platform and this whole community engagement to a whole new level. In-studio today, I've got joining me as my guest, Magda Houalla. And she is the director of marketing and strategy for a company called AspireIQ. And they are one of the leading influencer marketing platforms that empower businesses and brands like you and me to generate creative scale. So, Magda plays a pivotal role in ensuring that all the existing and new brands using this platform are set up for success by aligning their needs and best practices and world-class strategy. We're going to talk a lot about analytics and getting ROI and measurement as well. Her guidance has helped several big brands like CVF, Freshly, Bed Bath & Beyond, L.L.Bean, and Walmart both expand their influencer marketing programs, but also to increase ROI. So, stay tuned. Listen in. And I'd like to welcome Magda to the Real Marketing Real Fast podcast today. Hey Magda, I'm super excited to have you on the show today. So, welcome to the Real Marketing Real Fast podcast. Magda Houalla: Thank you so much for having me. Doug Morneau: Well, I mean, I don't often get the opportunity to talk to somebody that's working in the influencer space, and I'm super excited to let you share with our audience. So, do you want to give us just an overview of what you do and what your company does so our audience has a full understanding? Magda Houalla: Yes, absolutely. So, I am the director of marketing strategy at AspireIQ. And we actually have gone through a bit of an evolution as a business. We really started as an influencer marketing platform in a very organized way to help brands connect with social media influencers, manage their relationships, and analyze all of the results. But right now, really where we're headed is in this new space of community intelligence. So, we are a community intelligence platform that empowers brands to build, manage, and grow relationships with anyone who they consider to be influential in their community. So, it could be brands wanting to connect with social media stars. It could be loyal fans. It could be employees, industry experts. There are lots of different people that can have an influence on a brand...

May 2020

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The best corporate team building activities with Terry Barkman A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together and where the fall-downs are in your communication. The boat inherently sets up short feedback loops and we can tell if the things that we've asked for and communicating for are happening, we can tell how quickly they're happening, we can tell who's jumping in and being a team player and who's hanging back and waiting for somebody else to take the lead. A big part of what a sailboat coaching trip is is it's a retreat. It is getting away from the office, getting away from even home, and being in a new setting that's beautiful and having the trees and the water all around you. I feel like if you want to be the best version of yourself that you can be if you want to excel if you want to win at life, you should have a coach. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BEST CORPORATE TEAM BUILDING ACTIVITIES [just click to tweet] THE BEST CORPORATE TEAM BUILDING ACTIVITIES A sailboat is a great place to work on corporate team building activities and to see how your team is functioning together _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to take you in a different direction actually in a different vehicle. My guest joining me in the studio today is Terry Barkman. Now, Terry is known as the Sailboat Coach. Now before you think, "Hey, I didn't log in to this podcast to listen about sailing," just hang in with me for a few minutes. Terry's a visionary, entrepreneur, he's a coach and he's a sailing captain, and his mission is to create momentum and connection through shared outdoors so people feel empowered to impact the world in creative and meaningful ways.  He was frustrated with the traditional limits of industrial coaching so he founded a sailboat coaching international company This positioned him as a thought leader in the emerging free-range coaching community. Sailboat coaching uses one week on the water to create space for learning and transformation and quality time with other visionaries. They also do team-building exercises that are over a couple of days. And when I first talked to Terry, he said something magical happens when a small group of adventures get together, set out on a boat to explore the winds and the world together. So SCI trips encourage clients to relax, rejuvenate by talking them through their ways of their busy lives. And this is kind of a sacred space that encourages deep, meaningful work for yourself and the next steps you might take in your life. So I'd like to welcome Terry to the Real Marketing Real Fast podcast today. Well hey, Terry, super excited to have you on the Real Marketing Real Fast podcast today. Terry Barkman: It's great to be here, Doug. I'm excited to get into it. Let's talk real fast. Doug: Well, I think the downside of a podcast is after spending some time on your website and looking at all those beautiful images and then enjoying some of the videos and the testimonials from your happy clients, whether it was pulling up a bucket or a net full of crabs or sitting on the beach having a picnic, I don't think a podcast is going to do what you do justice. Terry Barkman: Well, thank you. Like you, I spend time looking at those pictures and dreaming of the trips that I'm about to go on, remembering the trips that we have gone on, but the great news today is that you and I get to talk about trips and team building and all the fun stuff, and that's fun, too. Doug: So why don't you just share with the audience a bit more detail in terms of what it is that you do and who you help and serve?  Terry Barkman: We are coaching on sailboats, and our clients, in the beginning, were mostly personal growth,

May 2020

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Grow your top line revenue fast with Lisa Florenzen I try to help any business gain at least $20,000 of revenue in less than an hour. And how I do that is really taking a look at their message, their content, what their goal is with their business. I look at, are they bundling? Do they have joint venture partnerships? What are they doing with those partnerships? Have you raised your prices? I really try to get in there and just look at the numbers first, see where we are, see where we want to go, how we can do it intelligently, and then start implementing steps to get there. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: GROW YOUR TOP LINE REVENUE FAST [just click to tweet] GROW YOUR TOP LINE REVENUE FAST I have been there and done that and I'm still doing it. I am worth it and if you want to save your business, if you want to [grow your top line revenue], you need, people like me. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio today, I've got joining me a fellow marketer. Lisa Florenzen calls herself the Small Business Swiss Army Knife. By spending the last 25 years working with Pre-IPO startups and medium-sized entities in California and Idaho and nationally doing everything from getting coffee, writing copy, and staffing bodies. Her non-sugar coated sense of business style and her former stint as a standup comic have given her a unique perspective on handling the marketing drama with humor, tact, and in almost any financial environment. She currently runs a consulting firm called Kabomb Coach Academy and is honored to be a consulting partner with the first social selling app, RelyCircle. So I'd like to welcome Lisa to the Real Marketing Real Fast Podcast today. Well hey, I'm super excited to have my next guest on the show. I just want to welcome Lisa Florenzen to the Real Marketing Real Fast podcast today. Lisa Florenzen: Thank you, Doug. I'm super elated to be here. Doug: So we connected on social media and I think the reason that happened is that we use social media what it's designed to do, and that is to be social and not just broadcast. Lisa Florenzen: Absolutely. I was, yeah... I mean I was tickled when I got your invite, so thank you again. Doug: Well I connect with a lot of people that way and it surprises me that in the days of people wanting to be more social and connect that they still use it as a broadcast channel where they just think they can pump out their messages and not have conversations. And then they wonder, "Hey, social media doesn't work for me." Lisa Florenzen: Yes. I've experienced that. Especially, I don't want to slam any social media outlet, but LinkedIn I've had conversations with people or brief little things where people try to hit me up or they invite me somewhere, and then I call it the abduction by aliens, where they are gone. You don't ever hear anything from them again. So- Doug: That's funny, abduction. Lisa Florenzen: ... I appreciate the fact that you come through with your contact. It's refreshing. Doug: Well, some of it I automate and some of it I use the team for, but I think that the goal here really is to build our network, look for smart people that you want to connect with. And that gives us an opportunity for referrals, it gives us an opportunity to work with new potential vendors and just a support network of other people who are trying to do the same thing that we're trying to do. Which is to build our businesses and help our clients. Lisa Florenzen: Absolutely. And I don't know if you got the smart thing over here, but I know I got the smart thing over there where you are, so that'll be good. At least one of us will get something out of it. Doug: So do you want to just fill in the blanks and give us a little bit of background on kind of what your specialty and superpower is and how you work with businesses to hel...

May 2020

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How to become a successful affiliate marketer with Mathieu Jang  There's definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It's like having this magic vending machine. There are so many metrics to watch, but no matter what you're doing, if you just watch those two things, what's the cost to acquire a customer, how much is the customer worth? A lot of people don't realize how much goes into the research and development of creating products and finding out if there's actually demand and if it actually works in all of the testings that go involved. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO BECOME A SUCCESSFUL AFFILIATE MARKETER [just click to tweet] HOW TO BECOME A SUCCESSFUL AFFILIATE MARKETER As an affiliate marketer there are so many metrics to watch, but no matter what watch two things: what's the cost to acquire a customer, and how much is the customer worth? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back. This is another episode of Real Marketing Real Fast. Today, we're going to be talking to a guest who's been the driving force in helping to generate over a hundred million dollars in sales. Mathieu Jang, he's often referred to professionally, as a sought after marketing strategist and consultant. However, Mathieu had barely graduated from high school, dropped out of college his first year, and was working in a butcher shop making a meager $9 an hour. He was broke, miserable, unable to pay rent and bills, and lived on a steady diet of ramen noodles. Doug: It was at this point that he had reached out, trying to figure out what could he do to improve himself and make himself better, but he had no special skills or education to get him a well-paying job. Mathieu wanted to find some kind of business, but he didn't know what it was going to be. He got into Google and he searched on how to make money online. Due to the results, he took many hits, got scammed several times, lost money on numerous things, taking online surveys, data entry, affiliate marketing, and became sick of failure. Doug: Mathieu began to wonder if there was ever a legitimate way to make money online. Things began to change when he stumbled across a Facebook video from Kameron George, a very successful digital marketing strategist. Mathieu had finally found a mentor that had achieved what he wanted to achieve and he has started his own business, online Affiliate Institute. It's one of the world's foremost affiliate marketing education platforms. He has helped hundreds of entrepreneurs learn to build, optimize, and scale their business. Doug: Many of his students now have their own online successful businesses that are doing six to eight figures and enjoying a life of true freedom. Beyond his well-established skills and experience, Jang's passion for helping others is shaking up the mainstream education system and it's abundantly clear in everything he does. I'd like you to join me in welcoming Mathieu Jang to the Real Marketing Real Fast podcast today. Hey, Mathieu, super excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast. Mathieu Jang: Awesome, and thanks for having me, dude. Doug: I'm super stoked because I've got a huge interest in affiliate marketing. I know this is your deep, deep expertise. Just so our listeners get an idea, deep expertise in the sense that you help people make six, seven and eight figures as an affiliate, not an extra $50 a month by putting a link in your blog post. Mathieu Jang: Yeah. There's definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. What's really cool about that is once you nail that down, it's like having this magic vending machine? What'd I tell you, Doug? If you go to this machine and every time you put a dollar in, $3 came out,

May 2020

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The benefits of hiring an online business manager with Anja Riemer-Grobe Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help. The first thing people need to learn is to get into the habit of protecting their time. We practice time chunking. I ask people to put categories in their calendars instead of timeframes. For example, this is my two hours where I'm working on my emails. Follow-up is oftentimes what people forget to schedule. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER [just click to tweet] THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back, listeners, in the episode of Real Marketing Real Fast. I think you're going to enjoy our conversation today with my guest. She's somebody I've gotten to know through a mastermind that we're both parts of. Her name is Anja Riemer-Grobe. I'm so excited to have her join us on the show. It's amazing hosting a podcast being able to speak to people all over the world. She's joining us live from Germany. Now Anja is the founder and CEO of a company called Management Made Easy. It's an online business management service on OBM, and she focuses on building trust in client relationships. And she does this by leveraging virtual tools, remote work, and then online operations, which helps to create a consistent client-focused service experience for her clients. Doug: Her business motto is that "We take care of managing your business so you can keep doing what you're an expert in." With her unique approach, she combines well-organized structures, processes at the back end, and strong trust-building client experiences in the front end of the business. She inspires and supports her clients to bring more authentic humanness into the business world. So I'm super excited to welcome Anja to the real marketing real fast podcast today. Hey, Anja, super excited to have you on the show today. So welcome to the Real Marketing Real Fast Podcast. Anja Riemer-Grobe: Yeah, hi, Doug. It's great to be here. Doug: So I'm really excited to talk to you today and let you share with our audience. I've got my notepad [inaudible 00:01:31] you take a lot of notes because you have a superpower of organizing and helping people get things done efficiently and staying on schedule. Is that about right? Anja Riemer-Grobe: Yeah, that sounds right. Doug: So why don't you share in your own words, instead of my made-up introduction, what it is exactly that you do? Anja Riemer-Grobe: Oh, well, I'm an online business manager. And that basically means I'm in the back end of a business. Hopefully, an online business but a local business is also fine. The main thing is that they are doing their daily operations, virtual in some form or another. And I'm really helping the business owner to streamline it, to set everything up to manage the projects and the tools and the people behind that. So just to make sure that the business owner doesn't get dragged down and all the daily operational, technical, and whatever tasks, and instead has time to focus on their expert work. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER [just click to tweet] THE BENEFITS OF HIRING AN ONLINE BUSINESS MANAGER Most business owners really underestimate how much work it is to do a launch or to create a program, right? An online business manager can help.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: So you said a couple of things I just made note of. One is that you helped manage the projects. So you're kind of like the project manager.

May 2020

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How to generate more leads on LinkedIn with Dana Lindahl What we've been realizing recently is that LinkedIn is actually a great place to post content. The one thing I tell most people is that there is such a thing as too much content on LinkedIn. Any person that's trying to actually generate more leads on LinkedIn, they need to focus first on having a completely optimized LinkedIn profile. This is what I view as the modern business card today to B2B sales. If someone were to gain access to your message box and post that publicly, would you be embarrassed by what was there? So the biggest mistake I see all the time with people using LinkedIn is just bad targeting.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO GENERATE MORE LEADS ON LINKEDIN [just click to tweet] HOW TO GENERATE MORE LEADS ON LINKEDIN Any person that's trying to generate leads on LinkedIn needs to focus on having an optimized LinkedIn profile. I view this as the modern-day business card. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about lead generation. All things around lead generation, how to position yourself as an expert, how the world has changed in the last six to eight years in terms of lead generation, but more importantly, how it has changed in the last six to eight months. And my guest in studio today is Dana Lindahl. Dana is the founder of a company called Legendary Leadgen and it's one of the first outbound focused marketing agencies. He and his team have been helping business to business, B2B service companies, and marketing agencies grow since 2014. So he's not the newest guy on the block, he's been around. He probably got some war wounds to show for that. Now he and his team specialize in helping companies set up sales appointments with their ideal prospects as well as establishing them as an authority within their industry. So if you're interested in generating highly qualified leads, using highly professional, respectful, and engaging techniques, I would suggest that you stay tuned. I really enjoyed my conversation with him and listen in. Doug: So I'd like to welcome Dana to the Real Marketing Real Fast podcast today. Hey Dana, super excited to have you on the show today. So, welcome to the Real Marketing Real Fast podcast. Dana Lindahl: Hey Doug, glad to be here. Doug: So, I can't think of a better topic to talk about than lead generation. I mean, there are so many elements in running our business and we can argue which one is more important, but I would say that if you don't have a well-qualified lead, you're not making sales, then you really don't have a business. So, maybe you want to take a minute and just fill in the kind of background for our listeners. Kind of what your superpower is and what you guys do. Dana Lindahl: Yeah, sure. So our superpower, in general, is outbound marketing, although we've seen that take a wild drive since we started here in 2014. We started out primarily doing outbound emails and now we find ourselves on LinkedIn and to be honest, our method now is not really based around marketing, so much as it is around content and authority building. Doug: Okay. So when you say content authority, what does that mean? Dana Lindahl: So we help our clients to establish themselves as authorities on LinkedIn by producing content that puts themselves out there as thought leaders within their industry. So this all kind of starts off by growing their networks so that people can actually see their content, see who they are, and see what they have to say. All of this would be for nothing if it didn't actually get out there into the world so people could see it. So, instead of doing the normal thing that you're probably seeing, all of your listeners are probably getting bombarded on LinkedIn by outbound messages with Calendly links and let's get o...

Apr 2020

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How to sell on Amazon with Carolyn Lowe The first thing we do is does discover if it makes sense for you to sell on Amazon? Things that are heavy, that cost a lot, that are cheap, lower priced. Those don't usually don't make sense, you can't make money. So what we do typically if we're going to work with a new brand, we'll do an audit, we'll see if there are search terms and how many search terms they have for their brand or their product on Amazon before we take them on. I have an interesting stat from Amazon that 70% of their people don't make it past page one. So if you're an Amazon shopper, Amazon has told me that 70% of people don't make it past page one. So if you're not on page one, you're never going to get purchased. I can work with my brands and say, "Hey, there's a lot of customer demand for this on Amazon, but they don't have a great selection. This could be a winning product for you." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO SELL ON AMAZON [just click to tweet] HOW TO SELL ON AMAZON We have a $15 rule to determine if you should sell on Amazon. If your product isn't $15 or more and it's not light enough to make money, that's where we start. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're talking about all things Amazon. So if you're interested in getting your brand or product listed in Amazon and seeing double-digit growth month after month, I think you're really going to enjoy the conversation with my guest today. Today's guest is Carolyn Lowe. She is the CEO and founder of a company called ROI Swift and an Amazon and digital marketing agency that excels in growing small and medium-sized businesses. Carolyn is passionate about helping her consumer brands grow through Facebook and Instagram ads paid Google searches and Amazon marketing. In addition to helping her clients see larger profits, Carolyn is a mum of two and a licensed pilot. So I'd like to welcome Carolyn to the Real Marketing Real Fast podcast today. Well, hey Carolyn, super excited to have you on the show today. So welcome to the Real Marketing Real Fast podcast. Carolyn Lowe: Thanks for having me, Doug. Doug: So do you want to share with our listeners just a little bit of your background and what your superpower is and how you help people move the sales dial and scale their business? Carolyn Lowe: Sure, I'd be happy to. We focus on four core areas for mostly B-to-C brands, but we also do some B-to-B business as well. But really our core competencies are around paid social, your Facebook and Instagram, Snapchat marketing and your paid search and social ... sorry, paid search as well. And then, of course, your Amazon and email marketing. And I know you've had some great email marketing guests on and you've had some great paid search on. One of the things that we're a little bit different is we manage Amazon's presence for a lot of consumer brands. Doug: So for their audiences not aware of that, what does that mean? Carolyn Lowe: Yes. So there's three different ways to sell on Amazon. And as a brand owner, if Amazon invites you, you can wholesale to them, which is shipped from and sold by Amazon. And then there's two other ways to sell, which are what they call seller central. So you go on, it's sort of a self-service portal and you can either ship into Amazon and have them fulfill it or you can take the order from Amazon and fulfill it yourself. So either way, you still have to pay Amazon a referral fee, and then if you have Amazon fulfill your product which makes you Prime eligible, you must also pay the outbound shipping fee, but that does make you eligible for Prime. Doug: Okay. So for our listeners that have a brand, have a business and have a product that would be, or maybe a good fit for Amazon, where's the starting point? How do you determine whether or not Amazon could be an ...

Apr 2020

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How to write a book and grow your business with Chandler Bolt I'm a firm believer that a book is the best thing you can do to grow your business.  Every time someone sees your book and every time anyone comes to your office and sees it, they think about you and they think about the work that you do. If you give your book to every paying customer, well then now all of a sudden, they give one of those to another person and it's a referral mechanism. I always say this: until you have your rough draft done, nothing else matters. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO WRITE A BOOK AND GROW YOUR BUSINESS [just click to tweet] HOW TO WRITE A BOOK AND GROW YOUR BUSINESS We want to take people who are already buying books on Amazon and get them to buy your book and then come into your world and into your ecosystem. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Our guest in studio today was a college dropout and he worked his way to be a six times bestselling author and he's the founder of a 10 million dollar book-based business. As a C- English student and a bad writer, he still knew that there was a story inside of him. He finished his first book in a month and between dropping out and going on vacation. Just two years later he had published his sixth best selling book, all while helping non-writers in dozens of fields publish their own best selling books. He even built a multimillion-dollar plus business during that time and still had free time to see his friends, family, travel with his brother's concert, and going skiing. Doug Morneau: I'd like to introduce you to our guest today who is Chandler Bolt. He is the founder and the CEO of the Self-Publishing School. He has been featured in the Inc 5000 list as one of 5,000s fastest-growing private companies in America. Self-Publishing School is an online education school that teaches people how to write, market, and publish its first book in as little as 90 days. And they've got more than 4,257 students that have been impacted to date. So I'm super excited to talk about publishing, self-publishing, and how to make money after you've written your book. I'd like you to join me in welcoming Chandler Bolt to the Real Marketing Real Fast podcast today. Chandler Bolt: Hey, great to be here Doug. Thanks for having me. Doug Morneau: And the audio today is a lot better than the last time we heard you speaking at an outside event. So I'm looking forward to hearing everything you've got to say this time and not missing out on any of the key points. Chandler Bolt: I'm looking forward to you being able to hear me. Doug Morneau: So do you want to share with our audience, for the people who don't know you or haven't heard you speak, kind of what your superpower is and how you help entrepreneurs and businesses? Chandler Bolt: Absolutely. I mean I'd say my superpower is helping people get their books written and using those books to grow their business. With Self-Publishing School and the work that we've been doing for the last few years, it's been all about how to do you... Our bread and butter are taking people from blank page to published author in as little as 90 days. So, maybe this [crosstalk 00:02:10]- Doug Morneau: Okay, slow it down a bit. So you take them from blank page to published author in 90 days. Chandler Bolt: Yes. Yeah, that's the goal. And certainly not everyone, but I mean that's the goal and the process works. If you follow the process and if you do the work, obviously. But that's the process. And maybe a sub superpower is like someone who's a C level English student and a college dropout and someone with ADD, I think my superpower is probably making complicated things simple. And that complicated thing just happens to be a book. Doug Morneau: Well, it's amazing. What's funny is when I think of people setting...

Apr 2020

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How to personalize your email campaigns with Randy Levy Now is the time to regroup, have a hard reset on everything, question everything and learn as much as you can. Personalizing your email campaigns is primarily data-driven because data's the name of the game. I look at design as a competitive advantage. The folks who design well are beating the competition. At the end of the day, with email marketing, it's a test, test, test to see where you could generate more return on investment. In an email, you're not competing with your competition, you're competing with the millions and millions of emails that are sent out every minute. You've got to differentiate. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO PERSONALIZE YOUR EMAIL CAMPAIGNS [just click to tweet] HOW TO PERSONALIZE YOUR EMAIL CAMPAIGNS To increase retention and click-through rates for your email campaigns, especially if you have email deliverability problems, you want to engage your audience. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners, on the episode of Real Marketing Real Fast. My guest joining me in studio today is Randy Levy. He is the Chief Revenue Officer for a disruptive one-to-one data-driven email marketing technology that specializes in real-time email technology. Zembula offers a suite of email tools that help drive improved performance in email, and they do this by delivering both interactivity and advanced real-time personalization. I connected with Randy through the Only Influencers group, that's a private group of email marketers around the world. Doug Morneau: Randy, like myself, has been in the email space for quite a while. He began his career at DoubleClick, and for the past 20 years, he's worked with leading brands, including but not limited to companies like Amazon, Macy's, Barnes & Noble's, Jones New York, Uber, Coles, TGX, Priceline, Lowe's and Western Union. It was great to connect with Randy. I had a call with him a few weeks ago to just discuss the tool and the platform that they were working with, and it was interesting to find out that he'd worked with another company years ago, I think 10 years ago, I worked with called EmailLabs. Doug Morneau: We've both been in this space for a while, it's like our paths have crossed a few times. We had a great conversation around email and some of the new innovative tools they got. I think you're really going to enjoy this episode. I'd like to welcome Randy to the Real Marketing Real Fast Podcast today. Well, hey Randy, I'm super excited to have you on the Real Marketing Real Fast Podcast. Welcome to the show today. Randy Levy: Thank you, Doug. Appreciate it. Doug Morneau: We're connected through the Only Influencers group, both have experience in email, is great to have a discussion with you off-air, but EmailLabs is a throwback for me for sure when I started using an ESP or a bigger version to send emails. Do you want to share with our audience just a little bit of background on what you're doing and how you're serving your clients today? Randy Levy: Yeah, of course. A little bit of background on me. I've been on email for 20 years. First 10 years I was working basically for the ESP space, including EmailLabs, as you mentioned. Those ESPs, obviously, their function is slicing and dicing email at the point of send. Zembula, my current endeavor, I've been here a little over a year. We basically empower companies to slice and dice and improve their email performance at the point of open. Primarily data-driven because data's the name of the game, be it big or small, and we're basically creating a ton of efficiencies for the email marketers because the biggest challenge in email, at least in the last 20 years, is there aren't these huge teams running these email programs for most brands. Not all of them, but for the most part, they're short-staffed. Randy Levy: 20 years ago,

Apr 2020

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Helpful website strategies that convert with Ray van Hilst When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. Ask your self, "What are they coming to your site to do? What do they need from you?" Then let's help them do that and get to that next page where you're going to do that. It's not about you. If someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Go look at the top landing pages on your site. If you were looking at those for the first time, would you find them helpful? Do they convert? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HELPFUL WEBSITE STRATEGIES THAT CONVERT [just click to tweet] HELPFUL WEBSITE STRATEGIES THAT CONVERT When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio today joining me today as my guest is Ray van Hilst. He is the Director of Client Results at Yoko Co. Ray is an innovative soul and his with and charisma are present from the very moment you meet him. Ray seamlessly blends 20 years of marketing experience with modern web principles to establish advanced web presence of organizations that help build a better world. Doug Morneau: When Ray isn't in the office or a coffee shop, or a client office, or a wifi hotspot, you can often find him speaking at events about web strategy and marketing technology. I am super excited to have this conversation with Ray today. I earlier had the owner of the company, Chris Yoko, on the podcast as well. So I'd like you to join me in welcoming Ray van Hilst to the Real Marketing Real Fast podcast today. Doug Morneau: Hey Ray, super excited to have you on the Real Marketing Real Fast podcast today. Welcome to the show. Ray van Hilst: Thank you so much. Thanks for having me today. Doug Morneau: So I'm super excited to talk to you about your superpower and how you help people in the sales and marketing field or at least help them with their digital footprint. Do you want to share with our audience just a little bit of your background in terms of what it is that you do? Ray van Hilst: Yeah. Background for me, I am a web strategist with a digital marketing agency called Yoko Co, and we work with organizations to help them leverage their web presence to make a bigger impact on what they do, through society, through their work and things like that. My key role as a strategist, I describe my job as helping my clients get beyond the, "Hey, wouldn't it be great if" because when you start doing a web project or a marketing project, and it's like, oh, people have lots of ideas. Ray van Hilst: And so I work with my clients to say, "Hey look, get beyond the wouldn't it be great if, and here's what you really should do." The superpower that I bring to the table for that is really focusing on helping my clients realize it's not about them. It's about their customers, their donors, their members, their stakeholders that are coming to them to look for information. I always say it's not about you. Someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Ray van Hilst: They're scared, they're worried, they need education, they need a tool or whatever. And let's make it easier for them to do that so that they like you a little bit better, and then they engage, and then we can convert them into our funnels. We go through that. Doug Morneau: Well, it sounds like you may have been looking at my website because you just named all the things that I probably ... On my personal branding site, that I've probably done wrong, so appreciate you didn't mention my domain in that description. Ray van Hilst: No worries.

Apr 2020

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How to improve your Google ranks in 2020 with Matt LaClear It took me a good three, four years after Penguin to really realize, I'm never going to hack the algorithm again. Then it just became a pursuit of just doing best practices. Today, SEO is about giving your users what they're looking for. Google's not going to rank whether based upon the quality of your recipe. They're going to base it upon how many other sites are linking to yours. All we're doing is building up social equity with the prospects before we make our ask. Small businesses are the backbone of our country. They're what makes us tick. They're what's going to get us through this crisis. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO IMPROVE YOUR GOOGLE RANKS IN 2020 [just click to tweet] HOW TO IMPROVE YOUR GOOGLE RANKS IN 2020 Today, SEO and improving your Google ranks is about giving your users what they're looking for. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we've got a really interesting guest in the studio with us, Matt LaClear. He's got a very generous offer at this time as many businesses are suffering through economic hardship. His company's offered free SEO services for all American businesses if those businesses are willing to pay it forward. Make sure you stay tuned to the very end to get the details of Matt's offer. Doug Morneau: Matt LaClear is a SEO expert. He's the founder of a marketing agency called Your Ad Squad. Matt's teams' purpose is the very best referral prospects available any given industry with the purpose of doubling the size of the business. They are experienced in working with the big fish yet they love small businesses and never act like a candidate is above or working with them. They help their clients to set up their sights on the biggest referral targets in their industry resulting in huge dividends. It forces their clients to game up to the next level of growth in their business. Doug Morneau: I'd like you to join me in welcoming Matt LaClear to the Real Marketing Real Fast podcast today. Doug Morneau: Hey, Matt, super excited to have you on the Real Marketing Real Fast podcast today. Welcome to the show. Matt LaClear: Thanks, Doug. Glad to be here. Doug Morneau: Looking forward to this conversation. Like I said, I've got my pen and notepad out, SEO and making sure that we get more of the right traffic to our website and get them to execute. It's always important to me. Doug Morneau: Do you want to give us just a bit of background on what your superpower is and how you help people in this particular space? Matt LaClear: Yeah. But I started in this business when I was 25. That doesn't sound like such a big deal anymore. But I'm 50 now. I started out ... really this won't be my life story. But I started out in the lazy side of marketing back then when the internet was brand new, everything worked. I mean everything. it was you could go out and take a boat out into the middle of the lake and drop a bear hook in, with a rusty bear hook with a cane pole, just a $2 fishing pole and catch a 40 pound lake trout. Then you could do it all day long where you became a fishing expert within three days. I mean, that's what it used to be like. It was instant money. You could rank number one for a keyword within a couple three days. But those days are over. Matt LaClear: Long story short, I was very good on the Black Hat side of things. Then Penguin hit in 2012. When they hit, our agency was running over 10, 11,000 campaigns for customers. In 2012, when they hit, over half of them lost their rankings and they had to let people go. They had to downsize. They had to move into their old rental properties. The ones they moved out of when I got them the rankings. It's like every bit of kudos I got as a Black Hat artist was disintegrated by Penguin and it should h...

Apr 2020

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A Business Continuity Plan with Doug Morneau The one thing that you can expect from a global crisis like we're experiencing is that not everybody will lead well in this situation. "Once the quarantines over, what will my business look like?" How will customers want to be treated when we reopen for business? There are lots of different ways that you and I can support our local businesses and support each other. Is there something new you can do in your business to take advantage of the time that you have? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: BUSINESS CONTINUITY PLAN [just click to tweet] BUSINESS CONTINUITY PLAN There are lots of different ways that you and I can support our local businesses and support each other. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Well, welcome back listeners to another episode of Real Marketing Real Fast. Today's going to be a solo episode. I just want to have a chat with you and just a conversation to see where you're at and how you're doing. In these crazy times that we're living in, I guess, there are a couple of ways that we can respond. One is to fight and the other one is flight, so we could run and hide or we could face what we're going through and just work through it. As I said, I'm not sure where you're at, but if you know me at all, you'll know two things for sure, that I'm very bold in my approach and have taken that approach pretty much all my life. Many other people call it arrogance, but really that's just how I'm wired. I tend to be pretty persistent and I don't quit easily. The one thing that you can expect from a global crisis like we're experiencing is that not everybody will lead well in this situation. Several years ago, like a long time ago, I attended an event in New York and it was organized by Fast Company, the magazine, and it was called The Innovation Conference and I found it interesting on so many fronts. First of all, as an entrepreneur in small business and a Canadian small business, I was by far the smallest business at the conference and from what I could see I was only one of two Canadian companies that had made the trek to New York for this particular conference. The other one was a very large telco company in Canada called Telus and we were the two representing Canada. One of the many seeming out of place activities that we did, there were many actually, there were skits, there was music, they had a series of speakers on all sorts of topics and the speakers were from very large companies. I'll share a little bit of that a little bit later with you, but one of the ideas that they wanted us to do is they wanted us to work with an artist to sketch a concept or an idea. After having listened to several of these big companies like the NASDAQ Stock Exchange and Kevin from Dig and Lexus were there from their car division, The New York Times were there, is I worked with my artist and my sketch was simple. I had him do a sketch, which I titled Chaos and I'll tell you why in just a minute. If you see my sketch, if you just imagine for a minute, it was a bunch of people, men and women, basically with their heads buried in the sand. The concept I was trying to portray was that they were hiding or not acknowledging what was going on. When I did this, I didn't have any a particular idea of what it was they're trying to ignore, but just the fact that often when there's chaos and there's confrontation and there are things that are happening around us, lots of people will hide versus looking at what's happening. If you can see this sketch this artist so brilliantly drew up for me, in the forefront of this sketch was a man standing tall with a pair of binoculars looking over all the butts of all the people bent over that had their heads in the sand. The caption just said, "What a clear view." My thinking then was really simple. I had listened to a number of these companies talk.

Apr 2020

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How to quickly build an engaged audience with John Meese We focus more on the longterm strategies that really stand the test of time to build an engaged audience and we spend less time on like TikTok and whatever the latest cool thing is. If you put systems in a few areas of your business, it dramatically increases your results. Email has continued to succeed and that's really the foundation of our business. So then it's a question of, "Okay, who's on your email list and how do you get them on your email list?" To quickly build an engaged audience I try to think through, "Okay, where's my target audience already hanging out online? And I pick one of those to focus on. At the core of it, are you creating real solutions to real problems for real people? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO QUICKLY BUILD AN ENGAGED AUDIENCE [just click to tweet] HOW TO QUICKLY BUILD AN ENGAGED AUDIENCE To quickly build an engaged audience I try to think through, "Okay, where's my target audience already hanging out online? And I pick one of those to focus on. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back. Listen to another episode of Real Marketing Real Fast. Today we're going to talk about profit and process. My guest in studio today is John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses including a coworking space that is walking distance from his house. John's passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience. Well, hey John, super excited to have you on the Real Marketing Real Fast podcast today. John Meese: Well, thank you, Doug, for having me. I am so excited to be here. Doug: Looking through your bio, it looks like you've got lots of gifts and talents and lots of ways that you serve your audience. Do you want to share with our listeners right now what do you consider your superpower and how you help people? John Meese: Yeah, no, I'd be happy to. I think that's, of course, my own perception of my quote superpower is definitely changed over time but something that really stuck with me that a colleague shared probably only a year ago was that... She commented that I have a unique perspective to understand the need for both process and profit. And so I've really been over the last couple of years really just been developing better, my understanding of the kind of where I fit in the middle of that because I find most entrepreneurs are typically either drawn to a kind of like the big promotions and big launches that generate lots of revenue or they're drawn to like operations and efficiency and managing budgets. And I'm in this weird tension in the middle where I get excited about profit being the scorecard. And profit is a mix of both how you make money as well as how you keep the money. John Meese: I mean a lot of times when I work with clients they say that the like the whole idea of turning complex ideas into simple concepts something you can act on and that's something they often come up in the comment themes and feedback. So yeah, I mean I would say those would be my superpowers is simplifying things and then process and profit. Doug: Well, and I mean obviously both those things are important for you to keep the lights on your business. John Meese: Yes. Doug: And my experience as I've gotten older is that I've now found myself spending more time on process than I did before too when I was a young entrepreneur was like, "Hey, what can we do just to get out there and make some money?" And then you kind of learn that, well now you want to scale. Now you need some process or processes in place and some systems, there are some operating procedures as you're going to start to staff or outsource and delegate. So is that what you're talking about when we're...

Apr 2020

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Tips on how to develop leaders with Peter Montoya As I help develop leaders my job is to help them become much more effective. And oftentimes I serve as a leader confidant. The feedback agreement is, you want to give feedback that is kind, honest and helpful. All leadership is leadership development, which means that my sole job is to be coaching, training, mentoring people in my organizations to be a leader themself, leaders of friends and family, and leaders in my organization. And leadership development starts before the interview, most likely in the employee manual. There is no avoiding all political decisions. There is minimizing political decisions. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO DEVELOP LEADERS [just click to tweet] HOW TO DEVELOP LEADERS Most leadership authors portray leaders as being extroverts.  And that is categorically wrong.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got joining me, Peter Montoya. Now, Peter is a very gifted speaker. He is a bestselling author. He's a successful entrepreneur. And rarely do you find all three qualities like that in one person. Peter's a thought leader, he's a skilled orator and a leadership strategist with real-life experience driving his insights and ideas. Doug: His business acumen, inspirational journey, and human behavior insight and decades of real-life experience have helped him become one of the most inspirational and sought after speakers, coaches, and leaders in development for creating high performing teams. Doug: When he isn't transforming organizations around the globe, Peter lives with his wife and his two teenagers in Orange County, California. He is the best selling author. His first book was called The Brand Called You, and his latest book is called Leadership Power. He is also just starting a podcast that should be out shortly. Doug: So I'd like to welcome Peter Montoya to the Real Marketing Real Fast podcast today. Well, Hey Peter, super excited to have you on the Real Marketing Real Fast podcast today. So welcome to the show. Peter: Thank you, Doug. I'm thrilled to be here. Doug: Do you want to give our audience just a high-level overview of your kind of expertise and how you help your clients? Peter: Sure. You bet. My previous career wasn't that of personal branding. I wrote a book called The Brand Called You, and I spent the better part of 30 years working with independent financial advisors, helping them with their marketing and branding. So all that knowledge is still stored in my head. But as I've evolved, I really have become an expert in that of leadership in high-performance teams. Peter: My job is to help leaders become much more effective. And oftentimes I serve as a leader confidant. Oftentimes what leaders need is someone to cry over the phone at nine o'clock at night when they're faced with really big decisions. And then also helping people inside companies work better together and get more done. And that really comes to the process of empowerment. Doug: Well, as I mentioned before we started recording, one of the things that really caught my eye when I was looking through your skillsets, and I would assume those are your kind of four power talks or presentations you get, was the feedback agreement. And as a creative agency, often we find it difficult working with clients because everybody's got an opinion. Doug: Can you walk us through a bit of the low hanging fruit, how you help your leaders to make sure that they're getting appropriate feedback and dealing with that, and being able to use that to empower their people and to still be able to execute? Peter: You bet. A quick story. I'm on my second marriage. I've been married to my wife Amy, been with my wife Amy now for nine years. And maybe about a year ago,

Apr 2020

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Tips on how to gain confidence in public speaking with Mike Acker When it comes to public speaking it's either confidence that's holding someone back or understanding that's holding someone back. Communication is currency. It's the currency we use in everything. Ultimately, anytime someone's giving a message, you are the message. A huge aspect of speaking. It's "Let me help you get what you want." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GAIN CONFIDENCE IN PUBLIC SPEAKING [just click to tweet] HOW TO GAIN CONFIDENCE IN PUBLIC SPEAKING When it comes to public speaking it's either confidence that's holding someone back or understanding that's holding someone back. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. In-studio today, I've got joining me, Mike Acker. Now Mike is a speaker, a leadership coach, he is a best-selling author, he has over 19 years of experience in speaking in leadership development and organizational management. In our conversation today, he revealed what was shocking to me but maybe common knowledge to you is that confidence comes from your identity. And one of the biggest issues that speakers have is confidence. So Mike is known for his authenticity, his humor, and his engaging presence. He specializes in fostering personal and organizational awareness, allowing the audience to personalize his presentations. And I'm sure you'll get that as you listen in to our conversation. Doug: His expertise is in communications and leadership and he's drawn a wide range of engagements, including executive teams, emerging leaders, not for profits, churches and public schools. Well hey Mike, welcome to the Real Marketing Real Fast Podcast today. Mike: Thank you so much, Doug. Great being here with you. Doug: I'm super excited to talk to you. I've done some speaking. Not that it doesn't scare me every once in a while, but I still like to get out there and share my message. So you're the expert on this, so you do you want to give our audience just a little bit of background on what you do and how you help your clients? Mike: Yeah, absolutely. It started really with me being a speaker for many, many years. So after traveling around doing conferences, doing workshops, speaking at churches and all these different environments, I started leading. And as I started leading people, I had a lot of people come to me and say, "Mike, can you help me get better?" And so people were [inaudible 00:01:44] just to show up at the church that I was leading at the time. And I would train speakers up and help them out, give them some feedback and it was really from this faith perspective. Mike: Then as time passed, I started seeing that there was a need outside of the realm of the small world that I was living in. That people in all these different environments were needing help as communicators, as leaders, as CEOs, as executives. And I started developing little by little, just working with them on a speech here, speech there. But as people came, we started talking about, "How do I develop confidence? How do I do this? How do I do that?" They brought questions to me and I started writing that content. This turned into a book, so I wrote a book called Speak with No Fear. That's one of the biggest aspects that people would come to me, would be about, "How do I speak without feeling so anxious and nervous and I want to throw up. How do I get over that?" So I wrote a book about that. Extremely well received, picked up by Forbes. I wrote a second book on how to write a speech. So all this together created really this whole company that I developed on how can people take their potential and turn it into their actual? Mike: So I do that speech coaching, through programs, through books, through workshops. Helping people take their potential as a speaker, their potential as a communicator,

Mar 2020

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Tips on how to respond to leads quickly with Maddy Martin The most critical thing to moving the needle in your business is to respond to leads quickly. If you don't have texting enabled for your business phone number, you're probably missing a lot of leads. The most effective thing to do is to identify those top two or three things that you need to determine if the person contacting you is a good fit. An important component is business continuity. If there was ever anything to happen to you who have you trained to take over those conversations? Chat is actually an incredible SEO hack and we use a free chatbot. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO RESPOND TO LEADS QUICKLY [just click to tweet] HOW TO RESPOND TO LEADS QUICKLY The most critical thing to moving the needle in your business is to respond to leads quickly. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ It's really important that when you have new leads who are looking to reach you, that you're responsive seven days a week and that you also have services that have continuity both for inbound and also being able to make outbound responses to people who, for example, fill out a web form. Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio, today, I've got joining me Maddy Martin, had a great conversation with her on how her company comes alongside companies like yours and mine and becomes part of the team to help with lead conversion, and lead qualification, and just handling all those inbound inquiries, and sorting them and prioritizing them, and helping us to leverage as entrepreneurs, and business owners and marketers to leverage our time. Doug: Maddy is the Head of Growth and Education at a company called Smith.ai, which provides integrated phone and web chat services for solo and small firm attorneys including their virtual receptionist, intake services, live website chat, and keypad cloud phone service. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing. Doug: Well, hey, Maddy, super excited to have you on the show today. I know it's been a while trying to get you here and so happy to have you here to share with our audience. Welcome to the Real Marketing Real Fast podcast. Maddy Martin: Thanks, Doug. It's right to be here. Doug: We had a brief chat before we started recording today and I'm really excited for you to share with our audience exactly what you do and then we will kind of dive into that and take one piece at a time and try to roll it out so people understand it. How do you serve your audience? Maddy Martin: We are a virtual receptionist and webchat service for solo and small businesses. We improve their responsiveness to new and existing clients because we know that with marketing the most important thing is to be very prompt to respond to the new leads who are coming through, whether that's through referrals, paid search, organic, you name it. The most critical thing to moving the needle in your business is to respond. Doug: Well, it's funny because I spend a lot of time online looking for vendors, and suppliers, and people that I need to work with to help my clients. What the most frustrating part for me is when I send, I fill in the webform and I hit the submit button. I always wonder, "Am I ever going to hear from these people again?" The answer to most of those inquiries is, "No, I will never hear from them even though I've requested their services." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO RESPOND TO LEADS QUICKLY [just click to tweet] HOW TO RESPOND TO LEADS QUICKLY The most critical thing to moving the needle in your business is to respond to leads quickly. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Maddy Martin: Yeah.

Mar 2020

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Tips on how to be a niche marketing success story with James Soto By focusing on the industrial sector niche, really understanding it, we've been able to really build that empathy, knowledge and actually help them grow their businesses. I think the big lesson we learned is that you have to slow down in order to speed up. Further, you have to know that everything starts with strategy. One of my beliefs is I believe you've got to make your way of doing business obsolete before generational technology, market forces, or the competition does. "What do we really know about critical metrics that will either predict the success or failure of our efforts?" And you're willing to call out the fact that maybe there isn't a commitment to the marketing function. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: A NICHE MARKETING SUCCESS STORY [just click to tweet] A NICHE MARKETING SUCCESS STORY By focusing on the industrial sector niche, really understanding it, we've been able to really build that empathy, knowledge and actually help them grow their businesses. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today my guest in studio is James Soto. He is an industrial marketing pioneer. I had a great conversation with him. He left some great tips in terms of strategy and tactics in marketing. I'll think you're really going to enjoy this episode. The big plus I want you to get away ... to get from this episode as well as listen to his business model, how he's niched down and he sells his services at a premium and he's in demand. A little bit about James. James is a three-time Inc 5000 fastest growing company leader. He's a keynote speaker and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events. As well, he is also the host of Industrial Strength Marketing on YouTube where he shares about his marketing insight that helps industrials make marketing the strengths of their business. As the founder and CEO of Industrial, one of North America's top marketing ENCs, James has worked with major B2B brands and industrial brands, such as motion and industry Schneider Electric, ABB, [Bulford 00:01:12], SKF, Coates, Hunter Fan, NIST, PAM Transport, AS&E, and Manufacturing USA. Doug Morneau: James is also a prolific visionary and he's responsible for branding and co-producing manufacturing day, which was the largest industrial sector promotion in US history. Now, he's the co-founder of Nashville Made. It's a community focused on making way for manufacturers to thrive in Nashville's urban core. Born industrial, raised digital, James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational technology market forces or the competition does. I'd like to welcome James to the Real Marketing Real Fast podcast today. Hey, James, so excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast. James Soto: Great to be here, Doug. Doug Morneau: Do you want to take 30 seconds or a minute and just give a high-level view of what you guys are doing and how you're helping your clients move the dial? James Soto: Yeah. I'd be happy to. I'm the founder and CEO of Industrial. We are a brand business growth consultant. We're focused squarely on the industrial sector. Really what we do and what we ultimately promise is to help our clients be better marketers and sellers of their industrial products and services. Really, we help them with the mindset that they have to be great marketers where they are not. We built a strong business around that growth consultancy in a brand and business positioning strategy. The fully integrated marketing mix, digital marketing TechOps and enablement, and analytics and insights practice. By focusing on the industrial sector, really understanding it,

Mar 2020

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Tips on how to grow your business' revenue and leads faster with Kenn Costales  The big hurdle that you need to overcome in growing revenue and leads is trust, and having that personal brand, up and active, helps solve that problem. And then, once they do sign up, it's not over yet, the selling process is not over, yet. So, having a PDF makes a lot of sense, to build more trust and rapport with the potential client. Organic Facebook is not your Facebook page, but rather it's you. Business owners within Facebook using their own Facebook page to create original content. What we normally do to improve trust for B2B businesses is to do a lot of PDF downloadables, or basically, white papers or primers. I think after working with a whole bunch of B2B folks, quality is almost always way, way more important than quantity. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GROW YOUR BUSINESS’ REVENUE AND LEADS FASTER [just click to tweet] HOW TO GROW YOUR BUSINESS’ REVENUE AND LEADS FASTER The big hurdle that you need to overcome in growing revenue and leads is trust. Having your personal brand up and active helps solve that problem. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Welcome back, listeners, to another episode of Real Marketing, Real Fast. Today in the studio, I have to join me, Kenn Costales. He is the Founder and the Lead Consultant for a company called Monolith Growth Consulting, they are a paid search and social media agency that helps Shopify stores and lead generation businesses around the world to grow their revenue and their ROI. Doug Morneau: Kenn is a 2019 Honoree listed in the Forbes 30 Under 30 Asia for marketing and advertising. What sets Kenn's agency apart is that they build fully paid ad funnels for their clients. They specialize in customizing the landing page, and the emails, to maximize conversions. They build a custom dashboard, where the clients get to see all sorts of data, like customer lifetime value, frequency of purchase, basket analysis rate, to maximize retention. So, before starting his own agency, Kenn worked as a Brand Operations Manager for Proctor & Gamble and has managed multi-million dollar businesses in Asia, like Olay and Head and Shoulders. So, I'd like to welcome Kenn to the Real Marketing, Real Fast podcast today. Doug Morneau: Hey Kenn, super excited to have you on the Real Marketing, Real Fast podcast today, so welcome to the show. Kenn Costales: Thank you, thank you for inviting me. Doug Morneau: So, I love talking about marketing, and business, and lead generation, and that seems that's your wheelhouse, and that's where you have your expertise. So, do you want to share with our listeners an overview of the types of services that you typically offer to your clients? Kenn Costales: Sure, happy to do so. So, we're mainly a digital marketing agency. Now, in terms of the clients that we serve, they normally classify under two categories. Kenn Costales: One is in the eCommerce space, so we mostly help out Shopify businesses, Woo Commerce business, grow their ROI online. Whether it is through Facebook ads, Google ads, or email marketing, it's something that we help them out with, so that's one category. Kenn Costales: The other category is what I would generally term as lead generation businesses. So, it covers quite the gamut of sub-industries. So, we've helped out consumer services businesses, so that means interior design firms. We've also helped out a construction services firm, specifically what they do is they help out architects, engineers, do 3D modeling, so basically it's a service company. We've also helped out IT staffing companies, as well. Kenn Costales: So, I think when it comes to helping clients more qualified leads, if you're in the B2B space, or if you're just trying to get more sales on the eCommerce space, that's where we specialize in. Doug Morneau: So,

Mar 2020

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Tips on how to unlock the power of sponsorship with Ken Ungar Companies get into sponsorship for a variety of reasons: brand awareness, entertain a prospect, employee engagement, generate leads, provide product sample. All of those things could be accomplished with the right sponsorship. So, generally, those lower-profile events, those events that are not perceived to be as commercial, the benefit to those sponsors is greater at those smaller, more localized events. Ensuring that the sponsor gets what it paid for, and, more importantly,  fully leveraging what it paid for is a critical thing. If you spend $50,000 for the right's fee, you want to plan on spending around $50,000 inactivation for a total budget. If it's a lot less than that like if it's 0.25 to 1, don't do it. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO UNLOCK THE POWER OF SPONSORSHIP [just click to tweet] HOW TO UNLOCK THE POWER OF SPONSORSHIP When it comes to sponsorship, there are all kinds of benefits to telling your story and just telling it appropriately. That's really the only guideline. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners to another episode of Real Marketing Real Fast. Today, we're going to talk about all things sponsorship marketing. And in the studio, I've got joining me Ken Ungar, who is an author, speaker, and sponsorship expert. Doug Morneau: Ken is the president and founder of a company called CHARGE. And prior to founding the agency, Ungar worked as a marketer, a league representative, event promoter, and a business leader at the highest level of professional sports. He is an attorney and a member of the American Marketing Association and the Sports Lawyers Association. Doug Morneau: His experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, led him to author Ahead of the Game, What Every Athlete Needs to Know About the Sports Business. Doug Morneau: Ungar has worked with marquis brands on sports sponsorship and endorsements, including Bridgestone-Firestone, Coca-Cola, Disney, General Motors, Honda, Jim Beam, Microsoft, Reebok and more. Ungar's media interviews have been carried on outlets including ABC News, CNN, ESPN, Forbes, Fox, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Journal, Sports Illustrated, USA Today and World Tonight. He's also had a position or held a position as chief of staff of the Indianapolis Motor Speedway and the chief marketing executive for IndyCar. Doug Morneau: So, I am super excited to dive into this conversation about how sponsorship works and how to cut through the clutter for our marketing messages and get ROI from our sponsorship. So, I'd like to welcome Ken Ungar to the Real Marketing Real Fast podcast today. Well, hey, Ken, super excited to have you in the Real Marketing Real Fast podcast. So, welcome to the show today. Ken Ungar: Thanks, Doug. It's really great to be here. Doug Morneau: Well, I was super excited to see that you are involved with IndyCar, being that I've done a little bit of work in that space years ago. But I think it's going to be a great conversation and just want to turn it over to you to share a little bit about what your company does at CHARGE in terms of helping people understand and leverage sponsorship marketing. Ken Ungar: Yeah. Well, thanks, Doug. I feel that I'm a Sherpa guiding clients through sponsorship. Our agency helps them identify opportunities and also helps them avoid the pitfalls so they can really use this marketing tool to accomplish a lot of their business goals. Doug Morneau: So, I mean, the first thing is an opportunity. So, I guess, you can't be everywhere so do you normally suggest or recommend to your clients when you start working with them that they look at one or two or three areas opposed to trying to be "Hey,...

Mar 2020

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How to create a high converting sales funnel with Joel Louis  An activation sales funnel is a great place to start. Once getting ROI could focus on lower value ladder items like an ebook or quiz. If you're driving traffic, meaning you're paying money or you're doing specific Facebook Live's or specific posts and you're driving them to your website you're literally driving them to a brick wall because your website has a lot of distractions, there's a lot of noise what I like to call it. It comes down to did you do your work? Did you look at the red ocean, so what market are you trying to serve? Hey, I'm in a red ocean, and then from that red ocean did you create a blue ocean offer? Did you create something that differentiates? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO CREATE A HIGH CONVERTING SALES FUNNEL [just click to tweet] HOW TO CREATE A HIGH CONVERTING SALES FUNNEL An activation sales funnel is a great place to start. Once getting ROI could focus on lower value ladder items like an ebook or quiz. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back to another episode of Real Marketing Real Fast. Today's guest in the studio is Joel Louis. He is the founder CEO of a company called Integrator and Co. They are a digital marketing agency based out of the Boston area that helps experts reach more people, scale their business, and increase online sales. Joel and his team specialize in funnel strategy, funnel design, funnel repair, and funnel building. In addition to generating millions of dollars and thousands of leads for his clients, Joel is the father of three, he is very passionate about the intersection of fatherhood and entrepreneurship and I also see he is a fellow crossfitter. Today we're going to start off our conversation with the five reasons your website is killing your marketing efforts. Let's welcome Joel to the Real Marketing Real Fast podcast today. Doug: Well hey Joel, super excited to have you on the Real Marketing Real Fast podcast today so welcome to the show. Joel Louis: Thanks Doug, so happy to be on your show today. Doug: I was super excited when I was looking at your bio and background because you have so many things that I'm deeply interested, I know our audience is, in terms of building a business, scaling a business, and as we got to the end of our conversation pre-recording talked about a couple of other things that you spend time with. One is your family and I've noticed that you're also a crossfitter. I can feel your pain, I'm in the box three days a week and then do a day of Olympic lifting as well. Joel Louis: Wow, awesome. Doug: Why don't we start with the meaty thing right upfront. I think one of the talking points I saw that was interesting and maybe a bit shocking is it says five reasons why your website is killing your marketing efforts. Joel Louis: Yes. Doug: Do you want to walk us through what that is and why people probably don't realize it and they're ignoring it? Joel Louis: Yeah absolutely Doug and thank you for having me and thank you for bringing up the family. For my family first and I forget who said this quote but it goes, "The things that matter most should never come at the mercy of the things that matter least." I always love to lead with the family because that's really important and that's really why I'm doing what I'm doing and I'm sure probably a lot of your listeners do what they do as well. Joel Louis: In terms of the five reasons your website is killing you, so we all have been told, "Hey you have to have a website. It's absolutely needed." I still think a website is needed. It's that digital business card, it's your digital footprint, it's where you're going to have your blog, your podcasts, and all that stuff. The thing with a website is that, as you are aware and we've been hearing it with social media, the rise of social media,

Mar 2020

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Tips on how to scale your business past six figures with Taylor Welch To scale your business you have to be okay with earning money off of the effort of the people on your team and trusting the people on your team. To get to six figures is pretty much your effort. But then you pass a critical mass where getting past seven figures and eight figures, you have to disconnect that. For us, it was, the first hire was a client success director. People are doing a million things, none of it works. And really targeting them towards the one, two, maybe three things that they need to be doing in their business to scale. If you really go beneath the surface, it's an identity modification company. We are rewiring the way people think about themselves, their markets, their teams, money. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO SCALE YOUR BUSINESS PAST SIX FIGURES [just click to tweet] HOW TO SCALE YOUR BUSINESS PAST SIX FIGURES To scale your business you have to be okay with earning money off of the effort of the people on your team and trusting people on your team. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to take a slightly different direction on the podcast and podcast topic. You've often heard me say that never ask anyone for advice who hasn't done what you want to do or is willing to pay the price that you're willing to pay. And I think our guest today just exemplifies an individual who has built a very successful business, scaled business from a startup to six figures, to seven figures, to eight figures, and now looks like he's going to cross the nine-figure barrier. Doug: My guest is Taylor Welch. He is a co-founder of a company called Traffic and Funnels, which many of you have probably heard of. An investment company called Wealth Cap Holdings, and he's also the CEO of a website called Sales Mentor. He helps his clients build online digital marketing systems and drive paid traffic to them. They will teach you how to generate these leads. But more importantly, I think what you'll find in listening to our conversation today is that, in terms of scaling, a lot of scaling has to do with your mind, your mindset, the things that you're doing, the things that you shouldn't be doing. So I think you'll enjoy this conversation. So sit back, get your notepad out. And just enjoy the conversation today with a Taylor Welch. Hey, Taylor, super excited to have you on the Real Marketing Real Fast podcast today. So welcome to the show. Taylor Welch: Thank you for having me. Glad to be here. Doug: So you've got, man, a ton of business history in a real short period of time and have built a very successful business, obviously doing more things right than wrong. So do you want to give us just a thumbnail for our listeners who don't know who you are and what you've done, kind of where you're at in your life today? Taylor Welch: Yep. So we started an advertising agency, then got into advertising and marketing consulting. This was about 2016 and '17. It grew really, really fast. My business partner and I, we were able to learn the underlying principles behind scaling, which I think we're going to talk about today. Got into real estate. And we've kind of gotten into a lot of different things. But today, we run about 20,000 clients a year. We have a couple of million dollars in real estate portfolios. We're doing wealth management training. We're kind of all over the place, but we have an amazing team that allows us to do that. Doug: So what was it like when you started scaling your business? And when we talked briefly before we started recording today of the difference between the mindset of I'm someone trying to get to six figures and then someone moving from six figures to seven figures. Taylor Welch: Yeah. The hardest part that I've seen and this is,

Mar 2020

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Marketing funnel tips from the 28-year-old millionaire Tanner Chidester  I have a systematic process of moving people through my marketing funnel quickly and efficiently by asking important questions. Then we sign them up for a call. And I think it's what has allowed me to grow so fast because I'm doing things most people aren't doing and so when you do that usually it gives you an advantage over others. I'm pretty vocal about I don't like the low ticket model for beginners. I think that that's what actually kept me stuck for the first two years. I was like I'm going to be successful or I'm going to be homeless and when you have a mindset like that it's hard to fail. At the end of the day it doesn't freaking matter how it works, you've just got to get it to work. As long as the lead turns into a sale you're good to go. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: MARKETING FUNNEL TIPS FROM THE 28-YEAR-OLD MILLIONAIRE [just click to tweet] MARKETING FUNNEL TIPS FROM THE 28-YEAR-OLD MILLIONAIRE I have a systematic process of moving people through my marketing funnel quickly and efficiently by asking important questions. Then we sign them up for a call. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. In the studio today I've got Jamie Tanner-Chidester he is a 28-year old millionaire. He is the CEO of two companies, Elite CEOs and Fit Warrior and what I want you to listen to in this episode is I want you to listen and understand how he uses pay traffic, how he started, it didn't work and how he managed to continually test and try until he got it to convert. And now he spends between $200 and $250,000 a month driving traffic to his sales funnel and operating an eight-figure business. Doug: So Tanner has been an industry leader not only in the fitness industry but also in digital marketing and sales as well. He is a four-time winner of the 2 Comma Club in ClickFunnels and as you'll hear in this episode he is now going to the 8 Figure Funnel award. He works with Fitness Warrior which is a fitness coaching program, he helps to shred fat and eat how they want and with his business Elite CEOs, he helps fitness trainers and online businesses generate more revenue. Doug: So if you're interested in generating more revenue, growing your business from six figures to seven or seven to eight sit back, tune-in and listen to Tanner [inaudible 00:01:20] I hope you enjoy this episode. So hey Tanner, super, super excited to have you on the Real Marketing Real Fast podcast today. So welcome to the show. Tanner Chidester: Yeah, thank you so much for having me I'm excited to talk about marketing and see what value I can provide, so thank you. Doug: Well I mean there are two things that I found really interesting around your background and one is that you've developed a very successful business coaching people and helping them make money online and you also pay attention to your health. And you've helped people walk through the health journey and often lots of times as people build big businesses they spend all their time on the business end, they don't spend any time on their health. So if you want to just share a little bit on how you combine your passion for eating and living well, as well as building a business? Tanner Chidester: Yeah, absolutely. So I mean ironically when I first started I didn't know what to do and I had a mentor and he was like, "Well what are you good at?" And I was like, "Well not really anything. I work hard and I work out." And he was like, "Well why don't you do fitness?" I was like, "Okay." So yeah I started off just helping people get in shape and I built that pretty big and before you knew it I had trainers and so forth they were asking, "Hey man how are you doing this?" Tanner Chidester: Because most trainers don't make a lot of money and ironically to your point it's k...

Mar 2020

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Social Media marketing strategies that drive sales with Marty Mcdonald Marty starts with social and then helps clients integrate that to their overall sales and marketing strategy moving forward. So what's the plan? Let's plan for this, let's work on this. Because sometimes people still think, even though it's 2020, they think the Internet's magic. I'm a big fan, especially in e-commerce, of email. You can't set it and forget it, even though on the face, it looks good. So that's been one of the eye-opening things. I love micro-influencers. Give me somebody that has 500 listeners to their podcast, and they have an email open rate of 75%. Because those are more powerful especially than trying to go and get a celebrity to endorse your product. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: SOCIAL MEDIA MARKETING STRATEGIES THAT DRIVE SALES [just click to tweet] SOCIAL MEDIA MARKETING STRATEGIES THAT DRIVE SALES Marty starts with social and then helps clients integrate that to their overall sales and marketing strategy moving forward _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got joining me a fellow marketing agency owner, Marty McDonald. He is the co-founder and CEO of a company called Bad Rhino, which is a full-service social media marketing agency. When I first talked to Marty, he said he starts with social and then will help his clients integrate that to their overall sales and marketing plan and strategy moving forward.   Doug Morneau: Since about 2002, Marty's consulted with small businesses, startups, and many other businesses to help them succeed online. Bad Rhino is a full-service social media agency, it's a digital agency that was founded in 2011. And today their services ... They service clients locally, nationally, and globally. Marty's also a podcaster, and he is an author. And the name of his podcast is Taps and Tees, which you'll be able to check out in the show notes. And the book he's written as an author is Great Beer is not Enough. Doug Morneau: One of the reasons that he said Bad Rhino's grown to be so successful so quickly is due to their ability to develop truly unique and highly customizable strategies that create really incredible exposure for their clients and businesses. So their full-service approach means that they not only create these amazing strategies and plans, but they also stick around to help implement them, manage the day today, and that includes delivering messaging to their customers. Doug Morneau: So, I'd like to welcome Marty McDonald to the Real Marketing Real Fast podcast today. Hey Marty, super excited to have you on the podcast today. So welcome to the Real Marketing Real Fast podcast. Marty McDonald: Hey Doug, great to be here. I appreciate it and looking forward to it. Doug Morneau: I really love talking all things marketing, and it's great to talk to a fellow digital marketer, podcaster, and author. So looking forward to having a conversation and just helping our listeners understand a little bit more about what you do and your focus. So, when we started talking to you for the recording, I said, "Hey, what's kind of your superpower?" And you said, "I help people with social, we kind of lead with that." So, why don't we just lead with that now and just kind of walk us through the process of what that means for you guys, and what that typically means for your clients? Marty McDonald: Absolutely. And thanks again, Doug, for having me on. Bad Rhino is a social media marketing agency. We founded it at the end of 2010, so we're actually entering into our tenth year. Doug Morneau: Well, congrats. Marty McDonald: Thank you. I've been playing around in marketing, and digital marketing especially, since 2002. So a lot of times I feel like a dinosaur when I talk about the old stuff.

Mar 2020

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Email deliverability tips you need to know with Alice Cornell So the major key to deliverability, the secret is to send an email that people want. But these days, spam is more much more likely to be mail people don't want, or are no longer interested in. But basic things, like making sure that your welcome message is right, can make such a massive impact on your overall deliverability. One of the things that I wanted to talk about a little was how targeting by segmentation was really hugely beneficial for us because we started treating our user base differently, depending on how engaged they were with our site. Most email deliverability issues that I come across come down to data quality, or frequency. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: EMAIL DELIVERABILITY TIPS YOU NEED TO KNOW [just click to tweet] EMAIL DELIVERABILITY TIPS YOU NEED TO KNOW Most email deliverability issues that I come across come down to data quality, or frequency. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today we're going to talk about email deliverability, and my guest is Alice Cornell. She is the Director of Email Deliverability at a company, or organization, that most of you have likely heard of, Change.org. After 18 years of working in the digital space for many large corporations, such as Return Path and Cheetah Mail, and a number of other email service providers, she now works for the world's biggest platform for social change. And they use email to enable 300 million users across the world to make the change that they want to see. Doug: I think you'll enjoy the dialogue, her simple advice on how you and I can take a look at what we're currently doing in email, make some changes, and see improvement in our engagement, and our deliverability. So I'd like you to join me, and welcome Alice to the Real Marketing Real Fast podcast today. Hey, Alice. I'm super excited to have you on the Real Marketing Real Fast podcast today. So, welcome. Alice: Thank you so much. Thank you so much for having me. Doug: I was really excited, and looking forward to the interviews. I was just looking at your background, and your experience in this space, where many people struggle, and often people don't realize they struggle, and that's getting their email to the inbox. Do you want to share with our listeners just a little bit of backstory, as you discuss that you worked from the ESP side, and now you're switched to the brand side, and what that looks like? Alice: Sure. It's been an interesting transition from the ESP side through Return Path, to actually working directly for a brand. It makes me want to contact all my past customers and apologize to them because sometimes we don't realize how making a business case for deliverability can be really difficult, and now I understand that that can be a tough goal. Doug: Yeah, absolutely. So with the work that you're doing, you're in an interesting situation, because I'm assuming that when people are using the platform that you were... So you work for Change.org, right? Alice: That's correct. Doug: And so, I'm assuming that you've got this massive amount of people coming through, signing up for a petition. So you're going to have all sorts of email addresses, and lots of them are not going to be business email addresses. It'd be personal email addresses. So what does that look like from your point of view, from an email marketer, making sure the message gets there, compared to what we might experience as a business? Are they the same? Are they different? Alice: I think they are different, and I think that we have a particular challenge at Change.org, which is probably different from a lot of other people dealing with B to C. One, we're in 17 countries, which is always a challenge of itself. But our users come to us for very different reasons.

Feb 2020

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Tips on how to turn your B2B prospects into customers with Morgan Williams In B2B sales you need to get in front of your ideal prospects and talk to them, help solve their problems and start the sales process.  Cold email is not spam. Spam is sending out irrelevant messages to people at high volumes. Cold email is reaching out to a business or to a person with a relevant message where they have no prior knowledge of you. Please follow up more. Anyone, please follow up more. If you follow up several times, you will have increased response rates, I promise you. Intent data is becoming a really hot topic in the B2B space. And essentially what intent data allows you to do is find people who are actually in the market for the services you have to offer. You're literally able to see based on lots of different data points who would be ready to buy. It is incredible how underutilized texting is in the sales process and how effective it is. It's crazy. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO TURN YOUR B2B PROSPECTS INTO CUSTOMERS [just click to tweet] HOW TO TURN YOUR B2B PROSPECTS INTO CUSTOMERS In B2B sales you need to get in front of your ideal prospects and talk to them, help solve their problems and start the sales process. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about cold email, lead generation in the business to the business side, and I think you're going to enjoy the conversation. My guest today is somebody that I had connected with on LinkedIn, he works in the B2B space. He is also a fellow podcaster, podcast host. He has a podcast called the B2B Sales Tech Podcast. His name is Morgan Williams. He works as an enterprise sales rep. He is a blogger as I mentioned, a podcast host. He's based in Chicago, Illinois, and he helps companies create content so their salespeople can master cold outreach so they can book more appointments with their ideal leads. So I think you're going to enjoy our conversation, so welcome to the Real Marketing Real Fast podcast today. Doug: Well, hey Morgan, welcome to the Real Marketing Real Fast podcast today. Morgan Williams: Thank you so much, Doug. A pleasure to be here. Doug: Super excited to have you on the show, and I looked at your bio and your background and I thought, "This really cool, A B2B guy who's in lead generation." And I was doing some keyword research on a project for a client and it was interesting that that's one of the number one issues that businesses struggle with. Do you want to just give us a 30,000-foot view of what you're doing and then we can dive a little bit deeper into the tactics? Morgan Williams: Yeah, absolutely. You are right, it is a pressing issue for every... I pretty much work in technology, SaaS, that's the environment that I'm in, and it's really an issue for every company that's looking to sell to other businesses. How do you get new blood in the door? How do you get more revenue? How do you get more sales? And that all starts with meetings. B2B, you need to get in front of your ideal prospects and talk to them, help solve their problems and start the sales process. Well, most people have that cover when it comes to warm contacts, they're selling to their warm network or referrals or what have you, but getting the attention and gaining the trust of cold prospects within a sales cycle is tough, it's challenging. Morgan Williams: And what's making this even harder in a 2020 environment, is the fact that there are so many companies or sellers that are entering the system. It's supply and demand. There are more sellers entering the system, and at least I used to work in cybersecurity and we're seeing that a lot. There's a ton of sellers entering the system and the number of buyers is staying relatively stagnant or growing very slowly,

Feb 2020

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Tips on how to use video ads to increase leads and sales with Aleric Heck  Our clients that are adding YouTube video ads to their sphere of marketing and advertising, is they're seeing that's what's currently providing the biggest return on ad spend because of the fact that it has that rich media that people can watch. But when you start out with YouTube, we've done a lot of testing, natural actually works better. We found the best ads on YouTube, especially for people that are the face of a business, if you're a coach, consultant, course, something like that, is to have a two to a five-minute-long ad. If you want your clients to succeed the best, I really, genuinely believe this, you have to give a holistic view of what they need to do to succeed because people don't know what they don't know. You can't just promise somebody that it's a silver bullet if you to do just this one thing. The difference-maker between a campaign that can do good, or a campaign can do phenomenal, is how deep you go with your targeting. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Share this episode: HOW TO USE VIDEO ADS TO INCREASE LEADS AND SALES [just click to tweet] HOW TO USE VIDEO ADS TO INCREASE LEADS AND SALES YouTube video ads: If a picture's worth 1000, or 100 words, what is a video worth? A million? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today, we're going to talk about all things YouTube advertising, and how to get the highest ROI from your online advertising. Doug: Our guest in the studio today is Aleric Heck. He was a teenager when he first started his YouTube channel, and fast forward 10 years, he's now a leading expert in YouTube ads and runs Ad Outreach, which is a leading firm in the space. Aleric not only teaches the strategy, but he does it himself, generating over $2 million a year in his own YouTube ads. He is a member of the coveted ClickFunnels Two Comma Club, and his YouTube programs and ads help coaches, consultants, and course creators generate leads and sales from YouTube ads. Doug: If you listen later in the episode, he's going to talk about the 3D approach, and why most people who are running YouTube ads fail because they're only using one particular channel. He's helped his clients generate over eight figures in sales from YouTube. Today, Aleric is here to pull back the curtain, and we're going to have a great discussion, I think you'll enjoy it, and show you how we crack the code with YouTube ads, and how you can do the same. So, welcome Aleric to the Real Marketing Real Fast podcast today. Doug: Hey Aleric, super excited to have you on the Real Marketing Real Fast podcast today. Aleric Heck: Excellent. Well, thank you for having me on, Doug, I really appreciate it. Doug: Here we are, having an audio interview in, as you discussed before we started recording, in the year of ... or, the decade of video. Aleric Heck: Absolutely, absolutely. Doug: Do you want to just share what your vision is for 2020, and this next few years moving forward, as you guys focus, extremely, with intent, in the video sector? Aleric Heck: Absolutely, thanks, Doug. Aleric Heck: I would say that my main area of focus and expertise is with YouTube ads, but it's not just YouTube that is going to be the focus going into 2020. It's a total change in the advertising that breaks through to people and breaks through the noise and clutter. Right now, there's a lot of people relying on image ads, even text ads on Google, but image ads on Facebook and people are just seeing the marketplace get more and more crowded. One swipe and you've gone on Facebook. One image, you're scrolling through a feed. Aleric Heck: What we're seeing as a shift in 2020 is to video advertising. It's essentially the same as taking the power of video ads, which in the past, used to be just relegated to TV commercials, right?

Feb 2020

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Tips on how to deliver personalized content in real-time with Gretchen Scheiman I would say personalization is utterly fundamental and core to any marketer's strategy. Almost 90% of retail marketers are using personalization today. In an email, you need a vendor that can help you overcome the limitations of flat emails and change images on the fly and make them more dynamic It is an ongoing source of tension for marketers because a customer is always going to buy more when things are personalized. We've proven that over and over again. But a customer is also always going to be very, very concerned when somebody gets too personal. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: DELIVER PERSONALIZED CONTENT IN REAL TIME [just click to tweet] DELIVER PERSONALIZED CONTENT IN REAL TIME I would say personalization is utterly fundamental and core to any marketer's strategy. Almost 90% of retail marketers are using personalization today. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in studio joining me is special guest, Gretchen Scheiman. She is the senior director of marketing for a company called Liveclicker. It's an advanced personalization platform that helps brands create timely, relevant, engaging moments that inspire action. She has over 15 years experience in marketing management, building and leading high performing teams on the client and the agency side. Gretchen specializes in methodical marketing funnel optimization and bringing an analytical perspective to how organizations can best use their talent. The tool that I'm sharing here with you, Liveclicker, gives marketers the ability to instantly personalize messages with any data from any system all at the moment that the subscriber opens your email. So, at last, it's possible to execute the long-held vision of personalization of scale. So I'd like you to join me in welcoming Gretchen to the Real Marketing Real Fast podcast today. Doug: Hey Gretchen. Good morning and welcome to the Real Marketing Real Fast podcast today. Gretchen S.: Thank you so much for inviting me, Doug. I really appreciate it. Doug: Well, I think it was a mutual friend, I think it was a Ryan Phelan who introduced us and I'm happy he connected us. I really thought the information I found on your website in terms of personalization was super interesting and will make a great conversation today. So why don't you start us off and just give us a little bit of background on who you are and what you do? Gretchen S.: Sure. Well, I am the senior director of marketing for Liveclicker. That's an advanced personalization platform. We help brands create awesome, amazing, engaging moments that just inspire customers to act and to do and to buy or anything else their brand is looking for. I have well over 15 years of experience in marketing management. I've been doing this for a long time, both on the client-side, on the agency side and now on the vendor side. And personalization has been near and dear to my heart from the days of Epiphany and some really old systems that are out there. And we've been working on it for quite some time now. So I'm just excited to talk about that today. Doug: Well, I'm excited about all the changes in terms of technology and how it makes the experience for the end-user better, opposed to just a more technology for marketers who often just like the shiny new objects. So for our listeners who aren't aware of what you mean by personalization, can you just take a few minutes and explain what that is, please? Gretchen S.: Absolutely. I would say personalization is utterly fundamental and core to any marketer's strategy. And realistically, almost 90% of retail marketers out there, if we're just looking at one segment alone, are using personalization today. But that includes some really basic stuff. And personalization has a pretty broad spectru...

Feb 2020

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Tips on becoming a fractional CMO with Skip Fidura  Every day I look at what value have I added, and both immediate value and potential long-term value. As the fractional CMO, I'm a member of the team. I've got a company ID, I've got my key fob, I've got an email address. I make sure I go through the staff induction. One of the things that I discovered really early on is you very quickly start talking in the first person, the first-person plural if you're a real pedant. It's all about us and us. It's not about you. I know working remotely is all trendy and lots of people love it, and I'm one of those people who love it. I love that kind of flexibility. But there's nothing to replace actual face-to-face time. I think we will start to see more fractional people and for a wide variety of reasons. One, the nature of business is changing and there are a lot more small companies. And the other thing is it's great. From my perspective, it's great. The flexibility is fantastic. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: TIPS ON BECOMING A FRACTIONAL CMO [just click to tweet] TIPS ON BECOMING A FRACTIONAL CMO As the fractional CMO, I'm a member of the team. I've got a company ID, I've got my key fob, I've got an email address. I make sure I go through the staff induction. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me Skip Fidura. Now I met Skip through the Only Influencers email marketing group. Skip is a speaker, he is an author, and he's a board-level marketer and he works with both the B2C and B2B in a variety of industries. He has a deep technical background. Doug Morneau: Skip recently was working with a company called Dotmailer. He was there for about nine years, and now he's working as a fractional CMO. So he offers companies the ability to get a piece of his deep knowledge and experience in digital marketing, email marketing, SEO, social marketing, as well as integrated marketing. So I'd like to welcome Skip to the Real Marketing Real Fast podcast today. Doug Morneau: Well, hey, Skip. Welcome to the Real Marketing Real Fast podcast today. How are you? Skip Fidura: I'm great, Doug. Thanks for having me. Doug Morneau: Super excited to have you on the podcast today and show off your superpower so you can ... by the end of the podcast, all our listeners will have all their sales and marketing problems solved. That's amazing. Skip Fidura: Okay. You've just set the bar really high. Doug Morneau: Well, I asked you what your superpower was, and you said before we started recording that you were going to actually fly. That was your superpower. And I didn't think that would work well on the podcast being it's not visual. So we thought we'd come up with something a little simpler. Skip Fidura: I like it. I like it. Yeah. Flying is not good for the radio. Doug Morneau: No. Although someone did tell me that I look good as a podcast, I have a face for podcasting, not necessarily broadcast. So you work where you're planted. Skip Fidura: Yeah. I disagree. I think you're a fine-looking man. Doug Morneau: Well, thanks so much. So let's get into it. We connected through the Only Influencers group, and you are a marketing professional speaker, author, and expert. And one of the conversations that we had was around your role now as a fractional CMO. So do you want to take just a couple of minutes and give people a snapshot of your background and what you're doing? Skip Fidura: Yeah, I would actually. That's great. So a fractional CMO, fractional is really just part-time rebranded. So as proper CMOs should, the first thing I did was a rebrand. And I work with companies that need a senior marketing leader, but can't afford one full time. The way I describe it is to think of me as the NetJets for CMOs.

Feb 2020

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Tips on how to set up a virtual office with Sarah Noked The three mistakes people make when they are working with virtual teams is they aren't clear about their goals, their virtual office set-up, and they are not leveraging the power of automation. Ideally, the point here is to delegate everything that doesn't really require you, the business owner, to do. Anything that's a recurring task should not be being done by the business owner because in that case, it can be systematized and delegated. A lot of businesses haven't leveraged something like a project management tool _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO SET UP A VIRTUAL OFFICE [just click to tweet] HOW TO SET UP A VIRTUAL OFFICE Three mistakes people make working with virtual teams is they aren't clear about their goals, their virtual office set-up, and they are not leveraging the power of automation. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well welcome back listeners to another episode of Real Marketing Real Fast. Today's guest is Sarah Noked. She is the founder of Sarah Noked OBM. She is an online business management agency and she empowers entrepreneurs and creatives in all stages of their business to grow a thriving online business. Sarah works out of her home in Israel helping entrepreneurs plan and delegate, implement the right systems, unite virtual teams across the globe, and grow profits to achieve their goals. As just one of three certified OBM trainers around the world, Sarah shares her passion for online business management through training, certification courses to empower, educate VAs and OBMs worldwide. So I'd like to welcome Sarah to the Real Marketing Real Fast podcast today. Hey Sarah, welcome to the Real Marketing Real Fast podcast today. Sarah Noked: Hey, Doug, thanks for having me on. Doug Morneau: I'm super excited to talk to you. As I shared before we started recording when Adam first introduced me to you and said, "Hey, what a wonderful person you were in how you helped save his business by systematizing it." I went, yes, my systems suck so I dove into all your stuff, been following you for weeks anticipating this conversation, so I'm happy to have you share your superpower with our audience today. Sarah Noked: I feel really honored to be here. So thank you. Doug Morneau: So do you want to just give us an overview of what OBM is for people who don't understand? Sarah Noked: Yes, that's great. So an OBM is an online business manager. So I'm sure a lot of your listeners are familiar with the virtual assistant world and what a virtual assistant does, and I like to describe an OBM as a VA on steroids. That's the easiest way to visualize it in a lot of ways. And basically what we do is we help business owners streamline their systems, manage their team, manage operations, manage things like launches, so we're like your clone, if you want to go there. I will help my client ... So typically a business owner will look to bring on an OBM when they earn a certain revenue bracket when they have a team to manage, and pretty much when they're ready to delegate their day to day operations, they don't really want to necessarily be in their business, they recognize that their time is much better spent focusing on making sales conversations, or creating products, whatever is closest to the revenue I always say. So an OBM can really help free up a client's time to focus on what only they can do in their business. Ideally, the point here is to delegate everything that doesn't really require you, the business owner, to do. Doug Morneau: it's funny, I'm often laughed at, probably not very polite but other people's expense, looking at what owners of businesses will do, an owner of a successful development company or retail store out installing rebar as they're pouring concrete for the next building I'm thinking like, man, this guy,

Feb 2020

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Tips on how to use software tools for customer communication with Ian Reynolds Customers expect you to be able to respond to them, very, very, quickly, as quickly as possible. Try to encourage real conversations. We put our phone number right up on top of our website because we want people to call us. We always want to try to get to as close to in-person as possible. Give people multiple avenues to communicate, as opposed to pigeonholing them into one or few limited software mechanisms for communicating, especially when there's a problem. You have this confluence of multiple tools, that are being consolidated down into insanely powerful business applications. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO USE SOFTWARE TOOLS FOR CUSTOMER COMMUNICATION [just click to tweet] HOW TO USE SOFTWARE TOOLS FOR CUSTOMER COMMUNICATION Give people multiple avenues to communicate especially when there's a problem. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back, listeners, to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me, Ian Reynolds. Now, Ian is a Partner and Chief Solutions Architect at a company called Zibtek. It's a software development firm, focused on helping businesses of all sizes in the US to solve their core problems with the software. They empower entrepreneurs, growth companies, enterprises, and visionary firms to have greater profitability, efficiency, valuation, and ultimate success by building the right tools through custom software.  Ian has spent the better part of his career consulting, as he's served in a diverse number of industries, such as finance, oil and gas, retail power, field services, midstream energy, healthcare, pharmaceuticals, transactional financing, mergers and acquisitions, restructuring, eCommerce, retail, and software development.  I really had a great conversation with Ian, as we talked about automation, and how he sees automation, sales and marketing automation especially, coming together for entrepreneurs and small businesses, and how to leverage that. And, the key deciding factors that are going to affect our businesses in the future, in terms of speed, and that speed of response to our potential customers, and also how Google is looking at speed. With that being said, I'd like Ian to dive into that a little deeper, so I'd like you to help me welcome Ian to the Real Marketing Real Fast podcast today.  Well hey, Ian, welcome to the Real Marketing Real Fast podcast today.  Ian Reynolds: It's good to be here, thanks for having me.  Doug: I'm super excited because you have, at least in my experience, a really unique background. You've got one foot ... Actually, I can't say you have three feet, but you have one foot firmly planted in the tech development side, and the other foot planted in marketing, as well as being an owner.  Do you want to give just a little background on how you ended up in that role of owner, tech, and marketing?  Ian Reynolds: Yeah. I wasn't exactly aiming for all of those positions at once, but yeah sure, I can give you a quick background.  Two years ago, I acquired 50% of Zibtek, which is a software development firm, we've been established for 10 years. We, as a business, had grown ourselves out of being a startup. Some 15 odd years ago, we grew a company, sold it, and exited to a Fortune 500. Or, I guess now a Fortune 500. The company wanted to keep the band together.  The company has grown very steadily, historically out of that raw, engineering context, and really needed to mature into positioning ourselves in the marketplace, positioning our knowledge in the marketplace, rather than just referrals, and the traditional mechanisms by which a consultancy engages with clients. We were growing outside of the bounds of that traditional bump into folks and say, hey, what do you do? We had our sales team, we had these disparate teams together,

Feb 2020

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Tips on how to gain attention and increase sales with Tyler Basu We help people create content to gain attention and then we make sure that we bridge the gap to actually getting some leads and some appointments. I'll start at the bottom of the funnel process. I like to focus on things that are the closest to the money. It's not about the time, it's about the resources that are poured into it. You can really speed up building your audience if you're a bit more generous with the money you spend on doing that. If you're not spending money on ads, there is a cost to creating content too and that cost is your time. And every entrepreneur should know what the value of their time is. Just focus on the fundamentals. Do the things that make you the most money and then later when you have a bigger team, more resources, then you can add all more layers of complexity. I learned about pre-selling. Building up a list or doing some outreach and talking to people and seeing if you can sell them your thing before you actually create it. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO GAIN ATTENTION AND INCREASE SALES [just click to tweet] HOW TO GAIN ATTENTION AND INCREASE SALES We help people create content to gain attention and then we make sure that we bridge the gap to actually getting some leads and appointments. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: So kind of where do you start? Tyler: I start closest to the money. So if somebody has got an offer I say, "Okay, great. What's the step that comes right before somebody buys from you?" Doug: Well, welcome back listeners, another episode of Real Marketing Real Fast. I think you're going to really enjoy our episode today. We're going to talk about creating content, but more importantly, we're going to talk about how to take the content that you're already creating if you are creating content and how to make it convert. So how to use your content strategy to generate leads and sales. And then if you're not generating the content, our guest is going to help cover off some tips and techniques on how to create content. So our guest today is Tyler Basu. I met Tyler in San Diego. We're both icons of influence at the New Media Summit a few years ago and we just really connected and really hit it off and I've got a lot of respect for Tyler and what he does. Tyler is a Content Marketing Strategist and what he does is he specializes in helping startups and entrepreneurs create content that drives qualified traffic and leads to their business. He's the co-founder of a company called Influencer Studio. It's a content marketing agency that offers content creation, publishing and promotional service to entrepreneurs. He's also a publisher of a lifestyle business magazine and podcast and an online publication dedicated to helping entrepreneurs help to build a life and business on their own terms. So I'd like to welcome Tyler Basu to the Real Marketing Real Fast podcast. Well, Hey Tyler, welcome to the Real Marketing Real Fast podcast today. Tyler: Doug, it's a pleasure to be here man. I'm really grateful to be on your show. Doug: Yeah, it was great. I mean we connected a couple of years ago at the New Media Summit because you are an Icon of Influence and we kind of stayed in touch so we both drove or flew down from the same neighborhood to down in San Diego and enjoy some sunshine and some great conversations. Tyler: I remember that. I remember being at the restaurant table with you and we were laughing about all my rejection I faced doing door to door sales. They were good times. Yeah. Doug: Well I mean you come from a sales background and it's interesting because now you're helping businesses with their marketing, marketing funnels, and content. So it's always great to have someone who's worked on both sides of the ledger, where often sales and marketing are arm wrestling each other. Tyler: Yeah.

Jan 2020

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Tips on how to crush your sales goals with Gessie Schechinger I mean, anyone that tells you e-mail is dead doesn't understand how amazing the ROI on e-mail is. How our system works is, we really combine a CRM with a secret drip tool. And then, some strong reporting and analytics behind it. We found that call, e-mail and LinkedIn are the three best ways to communicate with people Sales is getting more analytical. And you can dial it in down to a science, and you really can see the numbers, and see things working.   _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO CRUSH YOUR SALES GOALS [just click to tweet] HOW TO CRUSH YOUR SALES GOALS Sales is getting more analytical. And you can dial it in down to a science, and you really can see the numbers, and see things working.   _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back, listeners, another episode of Real Marketing Real Fast. Today, in the studio, I've got joining me Gessie Schechinger, and he has called himself, he's self-proclaimed, the laziest salesperson in America, as well as the vice president of sales for a company, called OnCourse Sales Engagement. It is a CRM platform. Gessie is very passionate about leveraging technology and automation to surpass revenue targets, so he can help protect golf and bar time for the salespeople of the world. Gessie won the annual sales award at two different Fortune 500 companies. He has 20 years of sales experience, began in the Outbound Call Center, where he averaged 450 calls a day, or per week, rather, and he blew by his quarter by 297%. Unsurprisingly, he moved into the field of sales, where he traveled 300 days a year, convincing the biggest companies in the United States to open their wallet. He now spends his time educating sales leaders to utilize their most effective sales tool in the world and co-hosts the mediocre podcast, Tech Sales. So I'd like to welcome Gessie to the Real Marketing Real Fast podcast today. So, hey, welcome to the Real Marketing Real Fast podcast today, Gessie. Super excited to have you on the show. And so, we find our best salespeople, we find out what they're doing, and our software shows you what your winners are doing. And you can duplicate that to the rest of the team, and get all of them. Gessie: Awesome. Thank you so much for the opportunity to talk today. I appreciate it. Doug: Well, and I know, in the beginning, we're talking about your role and your superpower, although the podcast is Real Marketing Real Fast, marketing's no good, if, at the other side, you don't have sales. So, as I mentioned to you, I like to have a foot in both camps. So that kind of makes the world go round. Do you want to share a little bit of your background, and what you do, and how you do it? Gessie: Yeah, absolutely. It's funny, we talk about the marketing and sales relationship, and to me, sales always get back to fishing in one regard or another. It's like, the marketing team is like, "Hey, there's a pond over there!" And then the sales team's job is to actually get that fish in the boat, right? So... _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HOW TO CRUSH YOUR SALES GOALS [just click to tweet] HOW TO CRUSH YOUR SALES GOALS Sales is getting more analytical. And you can dial it in down to a science, and you really can see the numbers, and see things working.   _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Yeah. Gessie: Most of my expertise is around how we get those fish in the boat. And to tell you a little bit about my background, largely a professional peddler. I've had almost all the sales jobs one could possibly have. I've started out in a call center. We're doing 450 calls a week, just smashing through the phone, dial for dollar-type environment.  I have done the field sales, where you're on the road 300 days a week, and then... Oh, 300 days a week? Three hundred days a year,

Jan 2020

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Tips on how to do marketing like a legend with Christopher Lochhead A marketing legend breaks or takes new ground. They do not compare themselves to the past. They create the future and they educate the world about how they see that future. Legendary category leaders like Netflix build a moat and they do it with data. Competition by definition is a comparison game and compared to existing products and services in the market category that we are now going to compete in. The legends never compete. Number one, what makes us radically different? Number two, what problem or opportunity do we see that no one else sees? Once you connect those two things, you then build this thing called a point of view. I'm here to tell you, products do not speak for themselves. One of my favorite expressions is "position yourself or be positioned." _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO DO MARKETING LIKE A LEGEND [just click to tweet] SHARE THIS EPISODE: HOW TO DO MARKETING LIKE A LEGEND A marketing legend breaks or takes new ground. A legend doesn't compare themself to the past. A legend creates the future and educates the world about how they see that future. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well. Welcome back listener to the episode of Real Marketing Real Fast. Today in studio joining me fellow Canadian, now ex-pat living in the Santa Cruz, California area in the US, Christopher Lochhead. He is a co-author of a book, a HarperCollins instant classic, called Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. He's also the author of a book called Niche Down: How to Become Legendary by Being Different, a book which I had a chance to read earlier this year and really enjoyed the book. Christopher is a three-time public company chief marketing officer and an entrepreneur. In addition, he co-hosts a podcast called Legends and Losers as well as Lochhead on Marketing, which is now a top-rated podcast on iTunes. Doug Morneau: Fast Company calls Christopher a human exclamation point. The Marketing Journal says he's one of the best minds in marketing and The Economist I think hits it right on the head and says that he's off-putting to some. At 18, he was thrown out of high school. With no other options, he started a company. After 30 years, he is now mostly retired. He is a kickass speaker. He's a surfer, a ski bum and a proud adviser to One Life Fully Lived, living happily ever after in Santa Cruz, California. I'd like to welcome Christopher to the Real Marketing Real Fast Podcast today. Hey, Christopher, super excited to have you on the Real Marketing Real Fast Podcast. Welcome to the show. Christopher L.: Doug, it's great to be here. It's great to hang out with you. It's always fun to talk to legendary Canadians. Doug Morneau: There we go, a couple of Canadians, a couple of marketers. You're a legend with your two podcasts, number one on Amazon and an author as well. Hey, congrats. Christopher L.: Thank you. It's a little trippy. I'll tell you. It's a very bizarre thing when you wake up one morning and you get a note from a friend of yours and says, "Hey, do you know your podcast is the number one business podcast in Apple right now?" I'm like, "What? You've got to be crazy." It's a little trippy, but here we are. Doug Morneau: I'm a fan of your podcast and I shared with you before we got talking, I've only read one of your books. I've read Niche Down and really, really enjoyed the book and had just listened to your most recent episode about being a first mover or category creator with Eddie Yoon. I loved the whole conversation about data flywheel. I think that's a whole topic that most people have no idea even exists when they're looking at building their business and going into the marketplace. Christopher L.: I think you're right, which is why we wanted to write about it and talk about it. Between us girls,

Jan 2020

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Tips on how to improve customer loyalty with Rob Gallo  If you have a customer loyalty program already, the people who are in your program using it are already loyal. Can they be more loyal? You have an emotional connection to a brand that leads you to engage with that brand. You might drive out of your way to get to a Starbucks if you have that emotional connection. That's the first step in customer loyalty. The best thing to do for your customers is ease of use. Reduce friction on the user experience side. It needs to be seamless. Rather than points, rather than discounts, people want unique experiences that are personalized to them. Ask them what you can offer that would be appealing to them? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO IMPROVE CUSTOMER LOYALTY [just click to tweet] SHARE THIS EPISODE: HOW TO IMPROVE CUSTOMER LOYALTY If you have a customer loyalty program already, the people who are in your program using it are already loyal. Can they be more loyal? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I have joining me Rob Gallo, and he runs a company called Comp Links. So if your business deals with customers, and you want to understand what makes them tick, then you and I owe it to ourselves to glean some knowledge from someone who's literally been there and done that. Doug: So Rob is considered an expert in customer engagement and building consumer brand loyalty. He's going to share some real life stories of his 20 years of successes and failures in that business, in the ultra competitive casino business that translates really into any business that deals with customers as their lifeblood. We had a great conversation. It kind of brought me back to years ago working in the customer loyalty business or space with retailers, and really just shone a light on how far technology's advanced and how we can leverage this type of program to have our customers repeatedly come back, earn rewards elsewhere but spend that money with us. Doug: So if that sounds interesting to you, I'd just suggest that you sit back, tune in, listen up. And then when you've got some questions at the end of the episode, make sure you reach out to Rob. So, hey Rob, welcome to the Real Marketing Real Fast podcast today. Rob: Thanks, Doug. Thanks for having me. Doug: So, super excited to talk to a fellow entrepreneur and really interested in kind of your deep expertise with engagement and customer loyalty. So do you want to give just a little bit of background for our listeners who don't know you yet, on kind of what you're doing and how you're helping people? Rob: Sure. So, starting back in the beginning and how it relates to marketing, I started in the online industry, advertising, and marketing back in '95. So we used to advertise in the newspapers and get leads, and it was a laborious process. You'd put the ad out there, you'd wait two or three days for it to get approved, and then get in the paper the following week. And then by the end of the month maybe you'd have 10, 15, 20 leads. Rob: And then CompuServe came about. And I know I'm dating myself, but you know the pre-AOL days and dial-up on a probably 300 baud rate modem. Again, dating myself, people don't even know what that is. But nonetheless, I put an ad out on a forum and I had 16 leads by the end of the day and I was blown away. And I became an internet junkie since. Rob: Then in 1997 I launched an online casino. I just happened to be at the right place at the right time, and it was phenomenal. So the marketing in that aspect was a completely separate animal. So when I started in '97 there were probably five other properties in the industry and making money was easy. Cost per acquisition for a customer was $20, lifetime value was 900 so you could do the math. That's how I got scarred.

Jan 2020

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Tips on how to effectively use email marketing with Ryan Phelan I wish people would just stop this whole discussion around email is dead is. If you think email is dead, then just delete all your emails and just shut it all down. A lot of my initial work with companies is to rethink where their customers are today, not where they were when you developed a program initially. The challenge I always have had throughout my career is what's the right shiny stuff that actually moves the needle or makes a difference? A mistake that a lot of companies make is that they get stale. If they don't change, they don't adapt, they think that they're ... It's almost a brand arrogance. What's the strategic approach? How about we help you get into digital in a smart way that's data-centered? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO EFFECTIVELY USE EMAIL MARKETING [just click to tweet] SHARE THIS EPISODE: HOW TO EFFECTIVELY USE EMAIL MARKETING If you think email is dead, then just delete all your email accounts and shut it all down. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me a friend and a fellow email marketer as well as a fellow member of the Only Influencers Group, which is basically all the leading experts around the world in the email marketing space. My guest today is Ryan Phelan. He is the co-founder of a company called Origin Email. Ryan brings nearly two decades of global online marketing experience to Original Email. He's focused on driving GTM strategies for high growth SaaS software and Fortune 250 companies. Ryan is a respected thought leader in the industry. He's a nationally distinguished speaker and he has a history of working with very large brands and bringing them success companies such as Adestra, Acxiom, BlueHornet, the Sears Holding, Responsys and infoUSA. Ryan has developed digital strategies for companies like that can the entire Canadian Tire, Capital One, Hewlett-Packard, Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, US Bank and many others. In 2013, he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus and the email executive council on the advisory board. Ryan is also involved in many other companies in the startup space as well as advisory board member and investor. What you might not know about Ryan is apparently he is a wicked good cook in the kitchen, as well as the barbecue and has a very extensive wine list and collection at his home, so we somehow need to find a way to get invited over to his place for dinner. I'd like you to join me in welcoming Ryan Phalen to the Real Marketing Real Fast podcast today. Well, hey Ryan, welcome to the Real Marketing Real Fast podcast today. Ryan Phelan: Hey. Thanks, Doug. I'm so honored to be here. This is really going to be fun. So, thank you. Doug Morneau: Well, I think so as well. I mean, you've got a long track record helping people in digital and especially in the email marketing space and that's how we connected was through the Only Influencers group. I had a number of guests on my podcast over the years, and when I've asked about people, your name's come up. I was just putting together an email proposal for somebody in the US and they said, "Yup. I'm working with Ryan. Ryan's helping me." So welcome to the show. Super excited to draw out all of your expertise and help our listeners solve all their marketing problems in the next 30 to 45 minutes. Ryan Phelan: Man, that's going to be amazing. I am so glad I'm sitting down and strapped in for this one. That's great. Doug Morneau: Why don't you walk us through kind of what you're doing now because you're offering a service I think as quite unique in terms of helping business owners make the right marketing decisions.

Dec 2019

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Tips on how to create content for PR with Trevor Young Become your own media channel as the starting point and then build everything else on top. Build a base of communications with your audience as you grow your audience. Create long-form content, a big article or a video presentation that you've done. Then chop them up into cascading content. Have a culture to create content and that means within your workplace you see things, stories, you're always taking behind the scenes photos and content is part of the DNA of your business. A good starting point to create content is frequently asked questions that we hear about over and over again. What are the questions people are asking frequently that you can help them with? And then how deep can you go on those? We need more interesting stories; we need more good thought-provoking pieces, we need more voices, genuine voices out there on topics and issues, whether they're business or social issues. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO CREATE CONTENT FOR PR [just click to tweet] HOW TO CREATE CONTENT FOR PR Have a company culture to create content. Within your company you see stories, you take behind the scenes photos and content is part of the DNA of your business. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about building your own channel, your own media channel and creating a culture of content within your organization. The guest I've got joining me in studio today is Trevor Young. He is a digital citizen and he is an experienced PR practitioner, author, blogger, and social broadcaster. Trevor has been listed on brand Courtney's 50 marketing thought leaders over 50 and he was named by Sydney Morning Herald as one of eight heroes of Australian content marketing and listed by SmartCompany as one of Australia's top business thinkers. I think you'll enjoy our conversations, we'll talk about traditional PR, what it is, what it isn't, and how he explains how to earn trust, grow your influence and build recognition to enhance your reputation. So I'd like to welcome Trevor Young to the Real Marketing Real Fast podcast today. Well, Hey Trevor, welcome to the Real Marketing Real Fast podcast today. Trevor Young: Thank you Doug. Great to be here. Doug: Super excited to talk about you or talk to you and talk with you, have a conversation. I've looked through your websites and your social and I really loved your style. So for those who don't know you well, do you want to give just a real high-level overview of what it is you do and how you help your clients kind of move their business, move the sales dial? Trevor Young: Yeah, thanks Doug. Well, my background is very much traditional PR for quite a number of years but all that changed in 2007 when I started blogging and that opened my eyes to all sorts of things. I was on Twitter in that year and actually on LinkedIn in 2005 when, if you invited someone to connect with you, they've probably thought you were a stalker but then that whole notion changed the ball game. And in those days I was just experimenting and was very curious and wanted to see how blogging and then a few years later, podcasting and the onset of video in YouTube, how can people use that through a PR lens, how can they use all of these tools and try and make sense of everything to build, what I like to call, and this is what I think PR is deep in the level of connection you have with the people who matter most to the success of your business or your cause or your issue if you're a nonprofit.  So anything that does that deepens those relationships and that connection is PR. And of course, we now have a plethora of tools. So my role now is more kind of, I have an agency, but I do a lot of sort of strategy and almost mentoring and advisory, mainly with fast-growing entrepreneurial companies w...

Dec 2019

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Digital marketing tactics that attract more customers with Adam Lundquist When it comes to digital marketing tactics clarity will beat cleverness every time. I like to start with something like an Ebook. Or lately, I've been seeing interactive content perform a lot better. We do a lot of quizzes to start off. What the principle of influence is saying is if your potential customer takes a small step, they are much more likely to then take the next bigger step. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: DIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERS [just click to tweet] DIGITAL MARKETING TACTICS THAT ATTRACT MORE CUSTOMERS When it comes to digital marketing tactics clarity will beat cleverness every time. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about all things lead and sales generation. So, our conversation is heavily focused on leads and conversions, and you're going to hear our guest talk about how clarity beats being clever, and we're going to talk about that in the realm of pay-per-click advertising on Google and Facebook and on LinkedIn. Our guest today in studio is Adam Lundquist. He is a Harvard-educated agency owner. He's also a former radio jock from Santa Barbara Radio.  When Adam published one of his interviews on a then newly formed called YouTube, it became one of the first viral videos sparking his interest in the power of the internet as well as internet marketing. Adam has been featured on traditional media like MTV, VH1, and The Best Damn Sports Show. He's taken his knowledge of traditional media and translated it into a successful new media as a featured author in Search Engine Journal, PPC Hero and Wordstream, amongst others.  His company, Nerds Do It Better, consistently delivers paid search campaigns, utilizing advanced statistical analysis, developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a constant basis in a cost-effective way. Now, I don't want this description to scare you off. The conversation was very easy to understand. I think you're going to enjoy this conversation, so join me in welcoming Adam Lundquist to the Real Marketing Real Fast podcast today.  Hey, Adam. I'm super excited to have you in the Real Marketing Real Fast podcast today, so welcome to the show. Adam Lundquist: Thanks for having me. Doug Morneau: At the beginning, before we started recording, we had a brief discussion, and I like your attitude in terms of digital media. So, do you just want to share with our audience what you do? Adam Lundquist: Sure. So, what we do is we try and get people real-world business results from the internet, and this might seem obvious, right? But a lot of times, I'll have sales calls, and people will be like, "Can you beat a thousand clicks last month?" I'm like, "Yeah, with one sale." It's like rock, paper, scissors. Doug Morneau: It's sales trump clicks. Adam Lundquist: Yeah, like a lot of the times, people come and say, "Oh, look at how many likes this person has or how many retweets," and those are all things that... Yeah, they make you feel good, but this is salesy, but I always say, it's like, "You can't pay the rent in likes. You can't pay your staff in likes. There has to be some sort of business to it, or it doesn't even make sense to do." Doug Morneau: Yeah, absolutely. So, what are the big challenges that you see with people that come to you with that attitude? I mean, everybody's got this microwave mentality, so, "Hey, I'm going to set up a Facebook ad campaign, or I'm going to hire an agency. I'm going to set up a PPC campaign." By the end of the week, I'm going to be just flooded with leads. So, what challenges do you typically see when you first start talking to people? Adam Lundquist: So,

Dec 2019

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Tips on how to get your articles published with Michelle Garrett If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there. To pitch publishers start with verticals because I think that is such an opportunity because there are a lot of them. They need to fill those pages. I think PR is more important than ever, because in this day and age of scandals and missteps that can go viral in a matter of minutes. Do you have a crisis communications plan in place? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO GET YOUR ARTICLES PUBLISHED [just click to tweet] HOW TO GET YOUR ARTICLES PUBLISHED If you want to get your articles published, it's always good to take a look at your social media presence and website before you put the pitch out there. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. Today we're going to talk about all things PR. Public relations, getting earned media, crisis management, what to do when something goes wrong, how to get out and get ahead of that. And to help us understand that today I have my guest in studio is Michelle Garrett of Garrett Public Relations. She is a PR consultant and writer. You'll find that Michelle works at the intersection of PR content marketing and social media. As a public relations consultant, content creator, blogger, speaker and freelance writer Michelle's articles and advice have appeared in a wide variety of publications including entrepreneur Forbes, Muck Rack, Ragan's PR Daily, Meltwater, CIO, Freelancers Union, ThomasNet and Fairygodboss among others. Doug: Michelle was named one of the top 13 content marketers influencers to follow and the top 50 content marketer world influence. Her blog was named one of the top 25 must-read public relations blogs by Muck Rack. I connected with Michelle on social media. I've been following her for quite a while. Been very impressed with the content and reached out to invite her to the show. So I'd like you to join me in welcoming Michelle Garrett to the Real Marketing Real Fast podcast today. Well, Hey, welcome to the Real Marketing Real Fast podcast today Michelle. Super excited to have you on the show. Michelle G: Thank you so much for having me, Doug. I'm excited to be here. Doug: This is just another example. If you read my email that I sent out to you on Tuesday, I talked about being social in social media and the importance of being on a platform and actually talking to people opposed to this blasting your message. I connected with Michelle. I started following her on Twitter. And from there, I went to her website, and I just really loved the content she was sharing. So I sent her a note on Twitter, a DM saying, "Hey, would you be interested in be being on the Real Marketing podcast?" And she said, "Yep." Here we are. It just proves that social media is not dead. The social media still works if you work it. Doug: I'm happy to have this conversation. But today we're going to talk about you and your superpower and helping your clients. Do you want to give us a bit of background Michelle, and kind of what you do and how you help people? Michelle G: Sure. Well, I have been at this a while. I believe strongly in the power of public relations. I guess more recently, I think, social media and content marketing, and all of that has come into the picture. And really, a lot of those things are what PR pros have been doing for years now. So I really work with clients on various projects, but they always involve a component of getting the word out there, increasing visibility. Then we talk about what are the best ways to do that because there are so many ways to do it these days. It can be very overwhelming if you don't really have somebody to kind of guide you through that.

Dec 2019

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Tips on how to to be more organized and not lose sales with Resa Gooding I help businesses understand how to be more organized and efficient, so they can use CRM and marketing platforms to scale their businesses and stop losing sales. If you don't spend time cleaning up your database, it's a problem. This will always repeat itself and your campaigns will never perform well. Start off by achieving quick and easy wins with the things that are easy to use. You have to have something as simple as content because the content is the thing that gives fuel everything else like your marketing automation platform. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: ARE YOU LOSING SALES DUE TO POOR ORGANIZATION? [just click to tweet] ARE YOU LOSING SALES DUE TO POOR ORGANIZATION? I help businesses understand how to be more organized and efficient. They can use CRM and marketing platforms to scale their businesses and stop losing sales. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to the episode of Real marketing real fast. Today's episode I've got a guest that I'm quite excited to share with you because we spent our entire podcast talking about sales and marketing, the integration, analytics testing, and getting better results from your marketing efforts using sales and marketing automation.  My guest today is Resa Gooding. She is a marketing automation and CRM expert who specializes in leveraging platforms like HubSpot, Infusionsoft and Salesforce to help companies generate more leads and improve conversions and close more deals. Resa is the co-founder and client director of a company called Coquille Media. She's a HubSpot certified platinum partner agency with offices in Tel Aviv. That's where she's joining us from today, offices in New York, and Nairobi.  Using CRM and marketing automation processes set up by Resa and her team, startups and traditional companies are able to spend more time closing deals instead of being bogged down by administrative tasks. She's originally from Trinidad and Tobago. Resa now resides and lives in Israel with her [family 00:01:11]. She came to Israel in 2007 for a two-week vacation, which turned into a 12-year hiatus, where she's now planning and executing her client's direct marketing strategies, training teams, and you'll most likely find Resa sharing her marketing and sales expertise with a captive audience at any given co-working space.  I'd like to welcome Resa Gooding to the Real Marketing Real Fast podcasts today. Here Resa super excited to have you on the podcast today to share your superpower in helping business owners, entrepreneurs and startups get started and move the sales dial in a big way. Welcome to the show.  Resa Gooding: Thank you so much, Doug. It's a real pleasure to be here. Finally, I'm talking to fellow marketers. There's nothing more that excites me.  Doug: Yes, I love this. Most of my guests are in the marketing space, but I do talk to SAS providers. I have had the guys from HubSpot on and various different CRM platforms. I like workflow. I like automation. I like CRM. I like the way that technology is helping businesses grow. What I hear from people and what I see with my clients is often they're overwhelmed and they've got three or four or five different programs that they bought that they're not using. Why don't you share with us what it is that you do to help your clients?  Resa Gooding: Sure. I'm based in Israel, which is the... They call it basically Wadi Silicon Valley or most Wadi Valley.  Doug: Wadi Valley, yes. Resa Gooding: Exactly, It's the second-largest startup tech scene here in the world. I work with a lot of startups and I also work with some traditional companies as well. Companies existing over 30 years still don't have CRM, so marketing platforms. They made their money through old school marketing and still believe in that strongly.

Dec 2019

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Tips on how to conquer the chaos and get organized with Kerry Thomas  To conquer the chaos its all about the flow. You want to walk into your office or sit down at your desk, and it's all about the information flow. I define "productive environment" as being able to accomplish your work and enjoy your life. They're both equally important. I'm giving them permission to work with their strengths instead of fight against their strengths. There are only three choices you can make about any piece of information. Ask yourself "File, act, toss?" So, the acronym is FAT, it's not pretty, but it's easy to remember. I have a lot of people ask "Should I use a digital calendar, should I use a paper calendar, day timer type of thing?" And the answer is it doesn't really matter. It's not what you should do, but what will you use? One of the elements that you need to have nearby, very close to you are a trashcan, recycling, and shredding. Within arms reach. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: HOW TO CONQUER THE CHAOS AND GET ORGANIZED [just click to tweet] HOW TO CONQUER THE CHAOS AND GET ORGANIZED To conquer chaos and get organized it's all about the flow. You want to walk into your office or sit down at your desk, and it's all about the information flow. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about conquering the chaos in our lives. Your life, my life, and just the way that we're working in our business as entrepreneurs, business owners, and marketing types. My guest today is going to share a really interesting story. So, if you're interested in learning how she helped a client uncover $2500 in cheques, $800 in cash and a $250 gift certificate in less than four hours, I suggest that you tune in. So my guest today I met at an event put on by a friend of mine, Justin Schenck, at Growth Now Movement in Reading, Pennsylvania, and that's Kerry Thomas. Now, Kerry is the owner of Conquer Chaos. She attended the University of Florida where she received her Bachelor's and Master's degree in Special Education, and she taught that for eight years before a career change brought her to professional organizing, and her business was launched in 2007. In 2014, she completed a rigorous training program, became a certified Productive Environmental Specialist. So, I don't want you to think "Oh, wow, that's a lot of information." What I want you to think about is how can you find the time, find margin to do the things that you like to do, be more productive, have less waste, and increase your sales and marketing and not miss opportunities, by the tips that she's going to share. So, Kerry's educational background has given her a very unique perspective on how different learning styles impact organization, time management, and productivity. So, what she does is she helps her clients to create and maintain systems that address their individual issues. So, it's not a one size fits all. She's very passionate about helping her clients streamline and optimize and organize their environments, both professionally and personally, for productivity and peace of mind. So Kerry has spoken and taught workshops at companies such as Hewlett-Packard, North Virginia Birth Services, Long & Foster, American Disposal and numerous others. But she really had the honor of speaking at a TedX talk and 600,000 people have downloaded and watched her video. Kerry implements the same systems that she uses with her clients in her own workspace to keep her busy schedule flowing, so this gives her time to do things, her favorite things, such as spend time with her family, hiking, reading and watching the Florida Gators. So, with that really long, hopefully, informative introduction, I'd like to welcome Kerry Thomas to the Real Marketing Real Fast podcast today. Well hey Kerry,

Nov 2019

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Create Facebook video ads that actually work with Adam Sand  The ability of Facebook video ads to find people while they're thinking about roofing before they're actually Googling roofers is incredibly powerful. I learned how the Facebook ad platform works, how to measure and test your different ideas, and I learned that everything at all times is always a test. To sell your service or product with Facebook video ads there is a product script, a process script, a people script, there's the thought reversal script, the caught doing it right script and the giving pledge script. Now they're calling it "through play", but essentially, can you get someone to stop and listen to you for 15 seconds? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ CREATE FACEBOOK VIDEO ADS THAT ACTUALLY WORK [just click to tweet] CREATE FACEBOOK VIDEO ADS THAT ACTUALLY WORK The ability of Facebook to find people while they're thinking about your product or service before they're actually Googling it is incredibly powerful. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today's podcast is like every other podcast, it's about marketing, but it's about an industry that we haven't talked about before. So, if you're interested in having your sales reps have a closing rate of 60%, or if you could see yourself investing $20,000 in Facebook ads and generating $750 or $800,000 in sales, I think you're really going to like what my guest has to say today. One of the things I want you to listen for later in the episode is what he calls "stop the thumb" with regards to your Facebook ads. Doug Morneau: So, my guest is Adam Sand. He has the odd combination of being a tech nerd as well as a high-performance salesperson. He believes that organizational discipline combined with the entrepreneurial spirit is the great alchemy for performance. He and his company use video marketing and infographics to pre-sell roofing, and once the industry figured out what they were doing, he became a hot topic and an influencer in that space. So Adam's going to share with you some of the strategies they use in Facebook, as Facebook videos and ads, and how they build their sales funnel out in an industry where Facebook has restricted their ability to target homeowners. So, I'd like to welcome Adam Sand to the Real Marketing Real Fast Podcast today. Hey Adam, welcome to the Real Marketing Real Fast Podcast today. Adam Sand: Hey, thanks so much. I appreciate the invite. You have a really good show, so I'm excited to be here. Doug Morneau: Hey, thanks so much. I had a chance to do a deep dive into your media, your social media, what you're doing and what you're producing for content. I know that's one of the things we're going to discuss and to say that I'm really impressed with the amount of detail and the information that you share that's educational in your content that can really help people to make decisions and move forward. Adam Sand: Thanks. I always say teach first, sell second. That's my big message for anybody that's trying to achieve anything, especially when they're marketing their construction companies. Doug Morneau: Well, I heard Frank Kern say once, he said, "What if we actually help somebody achieve the goal that we're promising in our advertising? So what if we can actually help them in the ad to do something opposed to just telling them to click here?" Adam Sand: Yeah, that's actually really smart. I wish I'd heard that before, but thank you for sharing that. Doug Morneau: Well, you've figured it out. So yeah, I guess we shouldn't talk hockey, because we're both Canadians of neighboring provinces and- Adam Sand: I'll go on all day. Doug Morneau: That's right. So onto the important stuff. So do you want to share a little bit of the background, how you got into this area where you're creating really compelling content and then hel...

Nov 2019

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Tips on how to improve email engagement with automated dynamic content with Matthew Dunn Campaign Genius is our latest project. And what Campaign Genius is it makes the visuals in an email do everything they possibly can. A couple of years ago they noticed a shift where the top behavior for email of interest is "Save for Later." So, where Campaign Genius plugs into that behavior for marketers is in allowing them to keep the offer fresh. What we did for them was personalize every email image. The net difference was that the click-through rate on the A part of the campaign with personalized image content was 277% higher "The visuals are the content," right? In fact, from a psychological perspective, they're the primary content.  What I'm learning is that in companies of size, mid-enterprise and up, email's still the old step-child channel, despite it being, as you said, the most effective. The budget's still going to shiny new channels, and the old warhorse keeps plodding along and actually returning the best results. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ IMPROVE EMAIL ENGAGEMENT WITH AUTOMATED DYNAMIC CONTENT [just click to tweet] IMPROVE EMAIL ENGAGEMENT WITH AUTOMATED DYNAMIC CONTENT We helped personalize every image and improve email engagement. The net difference for the click-through rate with a personalized image was 277% higher. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today, we're going to talk about a very interesting topic. We're going to talk about dynamic content within your email. So, would you like to have the ability to change an offer that's in your customer's email, even after they've opened it, on a daily basis, a monthly basis, or just at some point in time? My guest today is Matthew Dunn. He is the founder of a company called Campaign Genius, and the chief explainer at Say It Visually. Dr. Dunn is a serial entrepreneur and an executive with a wide range of experience. He has been a startup CEO, a Fortunate 1000 Senior Vice President, and CIO. He's a Microsoft veteran, a consultant, and standards organization executive as well as a director and a university professor. He is a frequent keynote speaker, and Matthew is also an award-winning writer, director, designer, and inventor, holding over a dozen patents in diverse fields. As a keynote speaker and a panelist moderator, Matthew is known for making complex subjects clear and simple, and I'm sure you'll agree after you listen to this episode, he's done a good job here as well. He has had repeated engagements as a keynote summarizer, improvising the wrap-up for full-day conferences. Matthew holds the first Ph.D. in Digital Media, which he designed and completed at the University of Washington before the web was invented. He also holds a Master of Fine Arts from the University of Texas. He brings a unique mix of technical, business, scholarships, arts experience to the understanding of the cultural, business and technology landscape. So, I'd like to welcome Matthew Dunn to the Real Marketing Real Fast podcast. Well, welcome to the Real Marketing Real Fast podcast today, Matthew. Matthew: Well, good morning Doug. It's early for both of us, thanks for having for me. Doug: Great to connect. It's funny how we talk about people on social media, and they're not social, and we connected through social because I was using your tool, and I shared it with my email list, and somebody reached out to me. Matthew: Right, right. Yeah, they reached out, and they credited you. They said "Doug told me about this," and I'm like "Oh, well I should reach out and go knock knock on LinkedIn and see if he'll connect." And the fact that we're geographically close made it kind of extra fun. Doug: Yeah, it's interesting. Like you said, we're so close geographically, but I find lots of times people say "Hey, social media's not working,

Nov 2019

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Tips on how to get articles published by major publishers Whenever I put out a piece of content that I've created where I'm controlling the narrative and the messaging, I consider a big fat ad for me. Because essentially I'm talking about something that I know about and asserting myself as a subject matter expert, a thought leader. The media outlets like Time Inc., or Conde Nast for example, they've been around for over a hundred years and they've spent millions building their brands, their cred, their authority. In an instant when your article is featured that is fully lent to you. What I know after working with editors and producers for years now is that they love hearing from the talent directly, which is you.  You know who you are and you could easily do some homework on the right type of media outlets for you. People say "I can't believe that they want to hear from little old me." It's not a little old you.  It's "expert" you. And the media needs experts.  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO GET ARTICLES PUBLISHED BY MAJOR PUBLISHERS [just click to tweet] HOW TO GET ARTICLES PUBLISHED BY MAJOR PUBLISHERS Major media outlets have spent millions building their authority. In an instant when your article is featured that is fully lent to you. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back, listeners, to another episode of Real Marketing Real Fast. Today we're going to talk to somebody who's gotten some of the best jobs in technology with up to a half a million dollars in income without a college degree so she knows that you don't need one to succeed. She also writes for some of the best in media outlets which you'll recognize as I formally introduce her in the world and she has no journalism or writing training. In fact, she has zero credentials besides her high school education. I find that the best stuff comes from... I mean this might sound a little sentimental, but just like being a good person, right? Like showing up, being consistent and reliable. I'd like to introduce you to Susie Moore. She's a former Silicon Valley sales director, term life coach and advice columnist. Her work has been featured on the Today Show, Oprah Business Insider, the Huffington Post, Forbes, Time Inc, Marie-Claire and she's treated as a resident life columnist for some of the greatest. Susie's work and insights have been shared by celebrities and thought leaders, including Adriana Huffington, Kris Jenner, and Sarah Blakely. Her first book, What If It Doesn't Work Out was named by Entrepreneur as one of the eight business books every entrepreneur must read to dominate their industry. She lives in Miami with her husband Heath and their Yorkshire terrier Coconut. So I'd like to welcome Susie Moore to the Real Marketing Real Fast Podcast today. Well good morning Susie, welcome to the Real Marketing Real Fast podcast. Hey, I'm super excited for you to share with our audience today. Susie: Oh, thank you. I'm very, very happy to be here. Thank you for inviting me. Doug: So do you want to just share quickly what you would say your superpower is and how you help your clients and help entrepreneurs and business people to be more successful in what they do? Susie: Yes, I would love to. I think that one thing that I am very passionate about doing is helping people kind of come out from the behind the scenes of their business, right? Sometimes it's very easy to even just think your Instagram's enough, maybe you know, YouTube is enough. And too busy ourselves with all the backend stuff. But one thing that I really know that helps move any business forward is a real personal connection with the owner, with the CEO of that business. And one thing that I love to do is to help people become confident in really owning who they are and then confident in then showing that and becoming far more visible as a leader. Doug: So what steps would someone take?

Nov 2019

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Tips on how to make LinkedIn videos that engage your connections And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. This podcast that we're creating right now will get repurposed after this call. It's going to get chopped up into smaller bits of little video nuggets that we could use for promotional purposes elsewhere. And people went crazy that I took the time to send them a personal video. The other thing I think is because of the vulnerability of the video, like the content that I created, the message has really resonated with people. Yes, I mean, it's just like the real world, right? I think if people can notice that you actually care about them, and they're not just a number to you, they respond. I mean, when I get connection requests, I try, and it doesn't always happen, but I certainly try and reach out then. "Each person that you meet, it doesn't matter who they are, could potentially introduce you to at least 50 other people." This was sort of before the days of social media. Now, I think that's very much leveraged because each person you meet on social media can potentially introduce you to thousands of people, maybe hundreds of thousands of people, depending on who it is. It's a nurturing sort of an approach to building relationships and audience, which is like I said, it's no different than real life, right? But I'd encourage you to start simple, just start really simple, Zoom is free, for example, and you can hook up with anybody in that sense to record a video conversation like this Yeah. It's like the word care or just caring, I think that really sums it up for doing good business. If you can just show that you care and that your team and your employees, that they also care about clients and your customers, and leads and future customers. I love that, and also coming back to something you mentioned earlier, to make it even stronger, is do the 80/20 thing on it, where you sort it by your most popular posts and then you basically just grab the top 20 of your blog posts and those are the ones that you then repurpose. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO MAKE ENGAGING LINKEDIN VIDEOS [just click to tweet] HOW TO MAKE ENGAGING LINKEDIN VIDEOS And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Hey welcome back listeners to another episode of Real Marketing Real Fast. Today my guest on my podcast is Gideon Shalwick. I had Gideon on my show earlier this year, I was really impressed with the video marketing tips and techniques that he shared, the tools that he was using, and wanted to reconnect and get him back on the show just to provide an update. And just for us to really have a deep dive, and have some conversations around what we could do to help you, our listeners, to actually engage and take some action steps, and get started leveraging video as a platform to increase your reach to contact or connect with your prospective clients, and to grow your network and build your business. And in this episode, we're going to talk a little bit about LinkedIn and how Gideon's using this for LinkedIn, and give you some very easy ways that you can get started. And how you can repurpose content that you've got. So, with that said, I'm just going to switch over here, and I'm going to invite Gideon on the show. Gideon is with the company called Splasheo, super excited to be a client of his, and just welcome him to the show. Doug Morneau: So, hey, Gideon, it's great to reconnect with you and just to have you back on the Real Marketing Real Fast podcast, so excited. Last time I was surprised that it was back in, just months ago that we did this, and time just flies. Gideon Shalwick: Yeah,

Oct 2019

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Tips on how to create a video content strategy for LinkedIn with Shay Rowbottom I teach business owners and founders on how to create a consistent video content strategy on LinkedIn to attract their target market and close deals. I realized it was happening on LinkedIn now, where I'm like, "Wow, it just seems like really easy to get reach on your videos, really easy to grow a following. I want to look into this more." I learned about digital marketing and videos specifically on social and applying it to LinkedIn What happened is LinkedIn, they have a lot of users, but they don't have a lot of users engaging or creating on the platform. They want to encourage people to do that. To encourage people to do that, they're showing your content when you do post to such a high percentage of your audience, which used to happen on Facebook. You can certainly target on LinkedIn and do really targeted search filters to find exactly who you're looking for in a given area. I would say the low hanging fruit on LinkedIn is video content. It should really just be you providing genuine value because that's what intrigues people and wants them to learn more. It's really about confidence for a lot of people I see. I mean, I teach so much about strategy and how to optimize for growth, how to optimize for reach, reviews, all of that technical stuff, but I always laugh at the end of the day, I'm a life coach. It's really a matter of getting them to understand what they know is important, what they know is valued. I shot everything on my cell phone in the beginning. I just found basic lighting. I just made my setup super, super easy on myself because I knew that what was really important was maintaining it. I would say the steps are usually to write a script and there's a lot of different elements that you've got to have a headline, a CTA. Now that they're built up a little bit, there are some people finding me first from Facebook or first from YouTube and then eventually migrating my LinkedIn. I'm just always sure to have really clear CTAs everywhere all over my branding. They want to know how you help them, and they want to know how you solve their problem. Unless you're using your profile, your content, your description, to clearly state what problem it is you solve, you're not going to close deals. You're not. Just making sure that you're always thinking like a marketer and staying logical and not just doing things because they make you feel good and fluffy inside. It's got to attract the target market. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO CREATE A VIDEO CONTENT STRATEGY FOR LINKEDIN [just click to tweet] HOW TO CREATE A VIDEO CONTENT STRATEGY FOR LINKEDIN I teach business owners how to create a consistent video content strategy on LinkedIn to attract their target market and close deals. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today's episode is going to be all around video and generating sales and leads but not in the traditional sense. My guest today is Shay Rowbottom. She is the co-founder and former Chief Executive Officer or Chief Operating Officer of a Facebook agency. She's worked with major brands like Petco, Yahoo, Verlo and dozens more in creating content and devising content strategies for their social media. Her focus was on video. She's moved to the LinkedIn platform in May of 2018, and after doing that, she's grown her followers to over 109,000 followers with over 12 million views on her content, generating seven figures in sales for partnering media companies. Now, today, she's going to share some of her strategies on how you and I can make that work for our businesses. If you go to her LinkedIn profile, it's pretty clear in what she does. She says, "I turn founders and executives into LinkedIn video creators." I think you're going to really enjoy the intervi...

Oct 2019

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Tips on how to create messaging that connects with your listeners with Scott Brown  The magic with great, clean messaging is not just that it's persuasive. It may be. But most importantly, it's memorable. If you boil it all down, I turn smart people into rich people. What I like to do is think about how you can take your company messaging or your company's story and frame it, putting the audience first rather than yourself. And that's really what clean messaging is all about. If we could find a way to help entrepreneurs using a framework or a canvas that looks similar to that lean startup canvas or the value prop canvas that helps them really talk to humans, I think we can change the world. It's now about can what you've built help the person you're talking to? All the science says that if you go data then intuition, you might win 17% of the time. But if you go intuition and just enough data to support it, you'll win 85% of the time. It makes me nuts. Storytelling is interesting, but it's not actually the thing. What it is is about, how do I connect as a real human being to another real human being? And the thing I like to talk to startup founders about is that, imagine what your life would be like if your messaging was as clean as your code. If you're really going to have that strong clean message, you need everybody on board. What is the simplest, most poetic way that you can describe your business starting with the listener? We know that 42% of startup founders who shut down say they shut down because there was no market for their product. But come on, could that really be true? You want messages that are memorable and repeatable for other people to say on your behalf. And are you planting those in enough places? Every hour you spend thinking about how you're going to talk to human beings is an hour well-spent because you're your messaging will get tighter and people will start to understand how you can help them. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO CREATE MESSAGING THAT CONNECTS WITH YOUR LISTENERS [just click to tweet] HOW TO CREATE MESSAGING THAT CONNECTS WITH YOUR LISTENERS Think about how you can take your company messaging and frame it, putting your audience first. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back, listeners. Another episode of Real Marketing Real Fast. Today I think you're in for a real treat because my guest today is Scott Brown. Now, he focuses on empowering startups to rewrite their messaging to fully connect with their listeners. So before you think, "Hmm, I don't know about that," when I ask Scott what he does, he said he helps really smart people become very rich. So, if you consider yourself a smart person and you're interested in becoming very rich, I'd suggest that you do what I did during our interview is grab a piece of paper and a pen and take down some notes because there's a lot of information here. Doug Morneau: Scott is a former actor turned entrepreneur. And after having started eight companies over the last 25 years, he's covered topics from analgesics to bounced email. Today, Scott is the executive director of a company called UpRamp. He leads ventures and startup engagement for global connectivity industry in beautiful Boulder, Colorado. And he has the dubious honor of spending two and a half million dollars on the 21st worst Super Bowl ad in history. Doug Morneau: He is an active advisor, investor and author, and he shares his unique blend of startup grit technology and his clean messaging system with startups around the world. So, I'd like to welcome Scott Brown to the Real Marketing Real Fast podcast today. Hey, Scott, I am super excited to have you as a guest today on the Real Marketing Real Fast podcast. So welcome. Scott Brown: Thanks Doug. Great to be here. Doug Morneau: I was so excited when I saw your background come across my desk as a potential guest.

Oct 2019

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