Creative Marketing Brief

Creative Marketing Brief

A daily, short-form audio resource for digital marketers (with no time).

All Episodes

So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.

Mar 2020

1 min 15 sec

Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.

Mar 2020

1 min 4 sec

Chances are that, at some point in your career, you’re going to need to interview people.

Mar 2020

1 min 10 sec

Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way

Feb 2020

1 min 14 sec

I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.

Feb 2020

1 min 21 sec

Chances are you’ll need to interview someone at some point in your career, especially in marketing.

Feb 2020

1 min 22 sec

Apple Podcast has recently updated some of the requirements for their podcasts and their submissions, specifically on things like the artwork.

Feb 2020

1 min 26 sec

Today’s tip comes from Kristen LaFrance’s Churn Buster Retention Bites (January 2020) article.

Feb 2020

1 min 23 sec

Are you utilizing every opportunity you get to learn from the people you’re serving?

Feb 2020

1 min 16 sec

The other day I mentioned an article about how big companies spy on your emails. Today, I want to give you a potential solution to this.

Feb 2020

1 min 19 sec

As marketers, we have to conduct interviews. It could be for a podcast, customer or product research - whatever it may be, I’ve picked up some tips along the way.

Feb 2020

1 min 23 sec

It’s finally happened - Vine’s successor, Byte. 

Feb 2020

57 sec

Today’s tip comes the article Churn Buster Retention Bites: January 2020

Feb 2020

1 min 3 sec

If you’re anything like me, you like to learn. And who better to learn from than your clients!

Feb 2020

1 min 26 sec

As marketers, we have to talk to people often - and interviewing is part of the gig.

Feb 2020

1 min 12 sec

If you are a podcaster, you may have been paying attention to the smart speaker space - how to get your podcast into the voice search platforms.

Feb 2020

59 sec

Today I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication."

Feb 2020

1 min 30 sec

Chances are that you’re going to need to interview people at some point in your career - having good interview skills are important.

Feb 2020

1 min 6 sec

In the article, How Big Companies Spy on Your Emails, the author dives into how companies can purchase data scraped the contents of your email inbox.

Feb 2020

1 min 20 sec

I recently ran into a situation in which a job I was quoting would require production help from all over the U.S. I have a personal situation coming up that will inhibit my ability to go out and record in the field for this job, so I needed a solution.

Feb 2020

1 min 30 sec

Just yesterday, I listened to a podcast episode from 3 Clips. Here's why you should check it out.

Feb 2020

1 min 22 sec

If you are a podcaster, Apple has some interesting marketing tools for you.

Feb 2020

59 sec

Today I want to draw your attention to an article from MarketingProfs.com, called Younger and Wordier: How Gen Z’s Search Behavior is Different.

Feb 2020

1 min 18 sec

I ran across this tweet from Bryan Harris who recommended a book that I haven’t read before called, Hello, My Name is Awesome: How to Create Brand Names That Stick.

Feb 2020

1 min 18 sec

No link or article or piece of wisdom for you today - just a favor to ask!

Feb 2020

1 min 18 sec

Today I want to share an article called, How to Find Key Influencers In Your Niche Using Social Media - an article put out by Orbit Media Studios.

Feb 2020

1 min 29 sec

I’m still reading Obviously Awesome by April Dunford, and it’s an excellent book on positioning your company or your product.

Feb 2020

1 min

I need some crowd-sourcing help today!

Feb 2020

1 min 26 sec

Today I’m checking out a recent Tony Robbins podcast episode which features an interview with Conor McGregor, the MMA star.

Feb 2020

1 min 25 sec

I just want to direct your attention to the Orbit Media. They’re an awesome resource made up of really smart people.

Feb 2020

1 min 16 sec

In the book, Obviously Awesome by April Dunford takes you through several steps in order for you to figure out how to properly position your company, or product, and there’s one that stands out to me.

Feb 2020

1 min 29 sec

Rand Fishkin shines a light on Avast's shutdown of Jumpshot. Learn more about his thoughts on the shutdown, large tech, and the risks of big data. 

Feb 2020

1 min 29 sec

One misconception of niching down or focusing on a subsegment of your target audience is you'll lose out on opportunities. The opposite is true when you niche properly. 

Jan 2020

1 min 27 sec

I recently discovered entrepreneur and product designer Brian Casel in some of my research on interviewing. He has a post called What Do The Best Podcasts Get Right?

Jan 2020

1 min 2 sec

Currently reading Obviously Awesome by April Dunford and I saw her speak at ContentJam, as well.

Jan 2020

1 min 6 sec

Should you start a podcast? A lot of people think so.

Jan 2020

1 min 1 sec

We all have routine tasks and marketers are no exclusion. According to a recent SEMrush article, companies track from 5 to 7 competitors on an ongoing basis.

Jan 2020

1 min 5 sec

I recently had Trevor Bragdon from Applied Insights and 7 Figure Fundraising on my personal cast.

Jan 2020

1 min 26 sec

Currently reading Obviously Awesome by April Dunford and she is a genius.

Jan 2020

58 sec

As many of you know, I produce podcasts for a living so I’m very familiar with the space.

Jan 2020

1 min 15 sec

With podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles.

Jan 2020

1 min 7 sec

Have you heard of or used Notion? It’s marketed as an all-in-one workspace tool to write, plan, collaborate, and get organized.

Jan 2020

1 min 14 sec

I’m currently reading Obviously Awesome by April Dunford and it’s all about positioning.

Jan 2020

1 min 19 sec

So B Squared Media released an article at the end of last year discussing ways to stay relevant in 2020.

Jan 2020

54 sec

Andy Crestodina from Orbit Media reviews insights on the last 5 years of blogging.

Jan 2020

57 sec

In this episode, I review Brian Casel article "What the Best Interviewers Get Right"

Jan 2020

1 min 10 sec

Are you a copywriter looking to improve your game? Kaleigh Moore, researcher and copywriter in the eCommerce space, recently released some products for copywriters.

Jan 2020

1 min 7 sec

Follow Matthew Koach (@mkobach) if you want consistent regular tips on doing social media better. 

Jan 2020

1 min 21 sec

Popular audio to text transcription service Rev is increasing its prices before the end of quarter one this year.

Jan 2020

1 min 15 sec

Kohler's new showerhead is also an Alexa-powered smart speaker.

Jan 2020

55 sec