Marketing talk and tips from the experts at Davis Advertising.
Steve & Garrison discuss the importance of developing and marketing an effective brand personality. They delve into the process and lift up the curtain on some of the behind-the-scenes magic, discussing both brand refreshes and new brands, and why the personality is such an important foundational piece.
18 min 56 sec
Steve & Garrison are joined by Davis Advertising Senior Web Developer Ray Lo to discuss the intricacies of what he does and why web development is so important for every brand.
19 min 55 sec
Steve & Garrison delve into podcasting as a medium and discuss how it can benefit a person, brand or organization. Talking to your consumers where they are is vital—they are listening to podcasts!
20 min 20 sec
Steve & Garrison are joined by Davis Advertising Account Coordinator Patrick Twohig to discuss his background in entrepreneurship and how his unique perspective is a valuable asset to Davis and its clients.
26 min 49 sec
Steve & Garrison discuss the importance of developing an efficient social media strategy to reap the true benefits.
19 min 21 sec
Steve & Garrison discuss the importance of launching a cohesive rebrand or campaign and how to launch successfully.
23 min 2 sec
Steve & Garrison discuss the recent rebranding of the Worcester, MA early childhood development nonprofit Edward Street.
21 min 7 sec
Davis Advertising Director of Web & Application Development Chris Corbett joins Steve & Garrison to discuss the importance of the digital ecosystem and the impact of the cookieless future.
22 min 3 sec
Steve & Garrison are joined by Senior Media Director Ben Thaler to discuss what the disappearing cookies mean for marketing, advertising and business. Big changes are coming! Are you ready?
21 min 30 sec
Steve & Garrison discuss how to utilize media fragmentation to strengthen your brand while avoiding the pitfalls. Media fragmentation presents a lot of opportunities for various brands of all sizes, if used properly.
21 min 53 sec
Goooodbye, 2020! To open the New Year on The Marketing Minutes, Garrison & Steve talk about current and coming trends that will present both opportunities and challenges for businesses and marketers. Tune in on the Davis website or with your favorite podcast provider.
20 min 25 sec
Steve & Garrison discuss why and when to employ A/B testing to bolster your marketing efforts.
18 min 37 sec
Join Steve & Garrison this week as they discuss the necessary steps to take to break into new markets, whether digitally or physically.
18 min 33 sec
Garrison & Steve discuss the reasons why and how to go through a successful rebranding process.
19 min 26 sec
Garrison is joined by Davis Advertising's Director of Web & Application Development Chris Corbett, Senior Web Developer Ray Lo, and Web Developer Rob Clark for a discussion about how to adapt and optimize your digital experience for the at home audience.
23 min 48 sec
Steve & Garrison are joined by Copywriter David Halperin to discuss how to shift marketing and advertising messaging to reach a larger at-home audience more effectively.
21 min 22 sec
Steve & Garrison are joined by Davis Advertising Assistant Art Director and accomplished independent illustrator Nicole Tadgell to discuss what goes into developing an overall brand look and feel, from logos to color selection to character development and any other imagery needed.
24 min 2 sec
This week, Steve and Garrison discuss the benefits of creating a character, mascot or spokesperson to personify your brand.
15 min 58 sec
Steve & Garrison discuss the important role social media plays when creating a digital environment best for your users and consumers. How does social media not only fit into but help weave the fabric of your brand's digital experience? Find out on this episode of The Marketing Minutes.
20 min 39 sec
Steve and Garrison discuss the importance of audio when it comes to advertising & brand recognizability, as well as delving into Garrison’s capabilities and what great audio work can do for your business.
17 min 45 sec
Steve & Garrison discuss what it means to connect with consumers in and what methodologies can and should be used to bolster your communication. Connecting with consumers provides your brand with an invaluable resource for information you can use to continually optimize everything from your products to your message.
26 min 38 sec
Steve & Garrison discuss developing the visual identity for brands. Beyond just the logo, how do you want consumers to feel when they see and visually interact with your brand?
21 min 11 sec
Steve & Garrison are joined by Davis Advertising Director of Web & Application Development Chris Corbett to discuss the current evolution of the digital user experience and what it means for marketing, advertising, web and application design.
33 min 26 sec
Steve & Garrison discuss strategies to help businesses market through a crisis—specifically the COVID-19 pandemic. Communication is crucial! Companies should communicate more, not less, and use the opportunities that have arisen to get their brand out there and in front of more potential consumers.
14 min 12 sec
This week, Steve & Garrison are joined by Davis Advertising Media Director Ben Thaler to discuss the impact of the presidential race on media buying strategies.
33 min 40 sec
Steve & Garrison discuss what the "new normal" is and what it already does and might mean for the future of marketing and advertising. Businesses that are able to adapt or pivot successfully will find success, particularly in emerging markets.
19 min 25 sec
Steve & Garrison discuss a recent article Steve wrote for Banking magazine about marketing for financial institutions during unusual times. Pivoting to a more customer-centric, service-oriented model is what banks & credit unions should be looking to do.
18 min 47 sec
Steve & Garrison discuss the constant evolution of marketing and advertising during these extraordinary and uncertain times. Opportunities exist for those companies and organizations able to adapt or pivot, and Steve draws on his branding expertise to discuss strategies for businesses to stay on brand while committing to the adaptation or pivot necessary during a pandemic.
20 min 9 sec