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The Marketing Mentor Podcast

By Ilise Benun

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.

  1. 1.
    406: Are your ideal clients “marinating?” with Melanie the Marketer11/27/2020
    24:23
  2. 2.
    405: What is a Book Coach? with Jennie Nash11/13/2020
    24:56
  3. 3.
    404: What To Do About “Impostor Syndrome” with Valerie Young10/30/2020
    27:59
  4. 4.
    403: How to Treat The Money Conversation Like a Game10/16/2020
    10:23
  5. 5.
    402: Why Is Zoom So Exhausting? with Eleanor Handley10/02/2020
    25:35
  6. 6.
    401: On Integrity in Business with Michael e. Stern09/18/2020
    23:44
  7. 7.
    400: Should You Really Forget Funnels? with Lisa Mullis09/04/2020
    27:19
  8. 8.
    #399: How to Pitch Yourself as a Podcast Guest with Francis Nayan08/21/2020
    25:14
  1. 9.
    #398: How to Go In House & Keep Your Personal Brand Alive with Elke Giba08/07/2020
    23:28
  2. 10.
    #397: Is the Grass Greener In House? with Elke Giba07/24/2020
    21:23
  3. 11.
    #396: How (and What) to Delegate with Melanie the Marketer07/10/2020
    25:55
  4. 12.
    #395: Designers who Coach with Sandra Koenig06/26/2020
    20:54
  5. 13.
    #394: Personal Crisis When You’re Self Employed with Jeanine Davis06/12/2020
    20:02
  6. 14.
    #393: Budgets & Bankruptcy with Ean Murphy05/29/2020
    22:40
  7. 15.
    #392: On Signs of Strong Client Relationships with Michael e. Stern05/15/2020
    22:53
  8. 16.
    #391: Pandemic derail your plans for 2020? Not so fast…05/01/2020
    7:53
  9. 17.
    #390: How to Strengthen Your Financial Health with Galia Gichon04/11/2020
    25:13
  10. 18.
    #389: Perseverance as a Creative Business Owner with Michael e. Stern03/21/2020
    22:36
  11. 19.
    #388: Should you still be blogging? I think so. Here’s why.03/13/2020
    22:00
  12. 20.
    #387: Do you need fancy CRM software? I don’t think so.02/28/2020
    21:16
  13. 21.
    #386: Billboards for Creative Professionals? with Bart Bradshaw01/31/2020
    27:24
  14. 22.
    #385: Why (and When) Not to Trust Your Gut with Dr. Gleb Tsipursky01/17/2020
    33:21
  15. 23.
    #384: How to Avoid Distraction and Learn to Focus with Nir Eyal01/02/2020
    32:58
  16. 24.
    #383: Attract Ideal Clients & Repel Time Wasters with Pam Slim12/11/2019
    34:27
  17. 25.
    #382: You, a Book Coach? with Jennie Nash11/27/2019
    35:53
  18. 26.
    #381: How to Make Your Marketing About Your Clients with Adam Fairhead11/13/2019
    23:33
  19. 27.
    #380: How to Identify Your Unique Value with Lisa Mullis10/30/2019
    27:36
  20. 28.
    #379: How to Build a Simple Marketing Machine with Susan Harper10/16/2019
    22:38
  21. 29.
    #378: How to Build Long-Term Client Relationships with Ben Callahan10/02/2019
    27:25
  22. 30.
    #377: How to Use Lists to Reduce Stress with Paula Rizzo09/18/2019
    26:46
  23. 31.
    #376: How to Be Productive (Instead of Busy) w/ Andy Brenits08/28/2019
    24:36
  24. 32.
    #375: Learning to Love the Money Conversation with Ilise Benun08/14/2019
    29:18
  25. 33.
    #374: How to Write Ridiculously Good Email News-“letters" with Ann Handley07/24/2019
    26:34
  26. 34.
    #373: Asking for Help = Business Growth with Danielle Z. Hughes07/17/2019
    26:50
  27. 35.
    #372: Tom Ross on Learning to Love Marketing07/03/2019
    25:59
  28. 36.
    #371: How to Use Generosity as a Marketing Tool with Melanie Deardorff06/19/2019
    26:36
  29. 37.
    #370: Podcasting as the Ultimate Marketing Tool with Rob & Kennedy06/12/2019
    32:23
  30. 38.
    #369: Should You Do Facebook Ads w/ Lucas Lee-Tyson05/29/2019
    32:07
  31. 39.
    #368: Where Content Marketing & Conversational Copywriting Collide w/ Nick Usborne04/17/2019
    27:43
  32. 40.
    #367: Corina Ludwig on Increasing Your Billable Hours04/03/2019
    24:54
  33. 41.
    #366: How Do You Show Up? With Kevin Carroll03/17/2019
    30:15
  34. 42.
    #365: Should You Become an Author?02/28/2019
    29:35
  35. 43.
    #364: How to Pitch Patiently & Strategically with Michael e. Stern02/20/2019
    23:40
  36. 44.
    #363: Reading David Whyte on “Courage” from "Consolations"02/13/2019
    6:04
  37. 45.
    #362: Ilise Benun on How to Get Better Clients with Bigger Budgets02/06/2019
    41:40
  38. 46.
    #361: How to Build Trust Despite Marketing with Nick Usborne01/23/2019
    28:10
  39. 47.
    #360: Reading David Whyte on Work from “Consolations”01/09/2019
    7:55
  40. 48.
    #359: The Key to Content Marketing that Works with Ben Callahan of Sparkbox01/02/2019
    27:19
  41. 49.
    #358: How to Handle Tricky Situations with Self Respect with Michael e. Stern12/19/2018
    32:17
  42. 50.
    #357: Mark McGuiness on Being a 21st Century Creative11/28/2018
    26:54
  43. 51.
    #356: Jane Friedman on How to Get Your Book Published11/14/2018
    30:34
  44. 52.
    #355: Ryan Gill of Communo.com on what it takes to be a Solopreneur10/31/2018
    26:04
  45. 53.
    #354: Ali Schwanke on Metrics that Matter10/17/2018
    26:04
  46. 54.
    #353: Kevin Rogers of Copy Chief on Finding Your “Bat Signal Talent”10/03/2018
    26:06
  47. 55.
    #352: Greg Corey on Growing from Freelancer to Agency Owner09/19/2018
    31:09
  48. 56.
    #351: What Is Your Value to Your Dream Clients? with Ilise Benun09/06/2018
    17:48
  49. 57.
    #350: Robert McGuire of Nation1099.com on the “Freelancer Plateau”08/22/2018
    26:25
  50. 58.
    #349: Emily Leach, Founder of FreelanceConference.com08/07/2018
    26:59
  51. 59.
    #348: One Designer’s Story - When You Take Success for Granted08/01/2018
    32:34
  52. 60.
    #347: Creative Services by Subscription = Recurring Revenue for You?07/18/2018
    28:05
  53. 61.
    #346: Should You Barter Your Creative Services? with Michael e. Stern06/27/2018
    24:03
  54. 62.
    #345: Getting Started with Podcasting with John Hartwell06/13/2018
    33:38
  55. 63.
    #344: How to Start a Digital Product Business with Justin Putney05/30/2018
    28:02
  56. 64.
    #343: How to Get Clients From Speaking Gigs w/ Terri Trespicio05/16/2018
    58:28
  57. 65.
    #342: Content Marketing & The Business of Speaking with Corey Poirier04/18/2018
    32:29
  58. 66.
    #341 The Highly Accountable and Trackable Marketing Process03/21/2018
    38:43
  59. 67.
    #340: Agency Business Models, Partnerships & Mistakes with Carl Smith02/28/2018
    26:53
  60. 68.
    #339: Michael Solomon on the Most Important Currency in Today’s Economy02/21/2018
    26:04
  61. 69.
    #338: Managing Your Money as a Creative Professional with Michael e. Stern02/07/2018
    23:51
  62. 70.
    #337: Ilise Benun on How to Avoid the Worst Negotiating Mistakes01/24/2018
    26:14
  63. 71.
    #336: Michael e. Stern on how to decide how big your business should be?01/03/2018
    24:55
  64. 72.
    #335: Andy Brenits on Confidence as an "Experienced Newbie"12/20/2017
    27:17
  65. 73.
    #334: How to Break Down Your Services for Tiered Pricing with Michael e. Stern12/06/2017
    23:52
  66. 74.
    #333: How to Do Tiered Pricing with Ed Gandia11/22/2017
    38:55
  67. 75.
    #332: Networking for the 21st Century from HOW Design Live 201711/08/2017
    37:26
  68. 76.
    #331: Cheryl Smithem on What is PR These Days?10/23/2017
    24:18
  69. 77.
    #330: Thomas Heath on Personal Branding on LinkedIn10/18/2017
    19:31
  70. 78.
    #329: Katie Lane on Negotiating Strategies for Creatives10/04/2017
    38:03
  71. 79.
    #328: Dan Mall of Superfriend.ly09/27/2017
    18:26
  72. 80.
    #327: Experienced Newbie #4 – The Comparison Trap09/13/2017
    23:42
  73. 81.
    #326: Katie Kern on Reimagining PR08/30/2017
    25:11
  74. 82.
    #325: Michael e. Stern on How to Handle Demanding Clients08/16/2017
    22:27
  75. 83.
    #324: Alan Seiden - From Awkward Techie to Tech “Celebrity”08/02/2017
    26:06
  76. 84.
    #323: Michael Solomon on Price as a Shorthand for Value07/19/2017
    27:20
  77. 85.
    #322: 3 Simple Steps to Price Your Creative Projects07/12/2017
    1:05:35
  78. 86.
    #321: Gigi Rosenberg on Making a Living from Your Art06/21/2017
    22:30
  79. 87.
    #320: Bryn Mooth on Self-Confidence and Self-Employment06/07/2017
    25:34
  80. 88.
    #319: Experienced Newbie #4 – Entering the Brand New Cannabis Market05/24/2017
    26:43
  81. 89.
    #318: Experienced Newbie #3 – Building Your Email List05/10/2017
    17:01
  82. 90.
    #317: Michael Solomon on Making it Easier to Toot Your Own Horn04/26/2017
    27:42
  83. 91.
    #316: New Standard Freelance Contract Tool via Freelancers Union & AND.CO04/12/2017
    23:44
  84. 92.
    #315: Wendy Merrill on Overcoming Fear of Self Promotion03/29/2017
    29:32
  85. 93.
    #314: Answers to Your Burning Questions for the “Ideal Client”03/16/2017
    34:15
  86. 94.
    #313: Robert McGuire On Getting Started with Subcontracting03/08/2017
    29:06
  87. 95.
    #312: “Experienced Newbie” #2 - From Project Manager to Photographer02/23/2017
    24:37
  88. 96.
    #311: Danny Iny on How to Grow and Scale a Business02/08/2017
    29:18
  89. 97.
    #310: “Experienced Newbie” Series #1 - Your Online Presence01/25/2017
    24:50
  90. 98.
    #309: Creatives - We Need Your Voice by January 31st - Listen Now!01/17/2017
    17:28
  91. 99.
    #308: Jeff Sauer on Becoming a Data-Driven Creative01/07/2017
    29:18
  92. 100.
    #307: Ilise Benun on How to Reach Out to Your Ideal Clients12/14/2016
    30:08
  93. 101.
    #306: Ilise Benun on How to Connect the Dots of Your Marketing12/07/2016
    20:33
  94. 102.
    #305: Michael e. Stern on How to Prevent Self-Doubt from Creeping In11/23/2016
    25:13
  95. 103.
    #304: Jill Anderson on “Firing” Clients the Right Way11/02/2016
    21:32
  96. 104.
    #303: Revolve Workshop on Designing Research Studies10/19/2016
    28:29
  97. 105.
    #302: Aaron Irizarry of Nasdaq10/07/2016
    16:11
  98. 106.
    #301: Simple Client Communication Tactics with Michael e. Stern09/30/2016
    27:29
  99. 107.
    #300: Robert Prioleau of Blue Ion09/14/2016
    31:23
  100. 108.
    #299: Terri Trespicio & Paula Rizzo on How to Be a Media Magnet08/31/2016
    28:42
  101. 109.
    #298: Paul Parreira of Company Cue on Content Marketing08/17/2016
    23:42
  102. 110.
    #297: Ahava Leibtag of Aha Media Group08/03/2016
    23:27
  103. 111.
    #296: HOWDesign Live@SCAD #4 - Rigsby Hull07/20/2016
    1:04:08
  104. 112.
    #295: Value-Based Bartering with Michael e. Stern07/07/2016
    27:48
  105. 113.
    #294: Rivers Pearce of Boomtown06/23/2016
    23:39
  106. 114.
    #293: How to pursue projects that are perfect for you -- Chat #6 with Michael e. Stern05/16/2016
    28:50
  107. 115.
    #292: Need help pricing your creative services? Listen to this one…05/04/2016
    26:48
  108. 116.
    #291: Cassie Boorn of MakerMentors.org04/13/2016
    21:21
  109. 117.
    #290: Keeping It Human with Ben Callahan & Meena Kothandaraman04/12/2016
    23:34
  110. 118.
    #289: HOWDesignLive@SCAD #3 with Tiffany Shlain03/30/2016
    22:50
  111. 119.
    #288: How one writer landed a $10K project and is building a portable business03/16/2016
    21:40
  112. 120.
    #287: HOWDesignLive@SCAD #2 with Jason Fried03/07/2016
    55:48
  113. 121.
    #286: Are You Keeping This Secret From Yourself? Chat #5 with Michael e. Stern02/16/2016
    20:01
  114. 122.
    #285:HOWDesignLive@SCAD #1 with Matthew Manos02/08/2016
    48:45
  115. 123.
    #284: Dianna Huff on smoother cash flow for freelancers01/20/2016
    23:57
  116. 124.
    #283: David Bain On Digital Marketing, the Moving Target01/11/2016
    26:48
  117. 125.
    #282: Don’t Make The Mistakes We Did: Podcast #4 with Michael e. Stern12/29/2015
    30:03
  118. 126.
    #281: On Package Pricing, Tiered Pricing & Value-Based Pricing with Jason Blumer11/20/2015
    38:54
  119. 127.
    #280: How to land the right price every time with Laurie Millotte11/16/2015
    19:59
  120. 128.
    #279: The Art of Giving Good Phone, with right-brainer, Michael e. Stern10/13/2015
    22:45
  121. 129.
    #278: How to get access to a wider audience of ideal clients09/29/2015
    22:21
  122. 130.
    #277: Pricing Wisdom for Creative Professionals from 36-year veteran, Michael e. Stern09/14/2015
    30:18
  123. 131.
    #276: Freelancers + staffing firms? Pros & cons + latest trends with Andy Epstein, author of The Corporate Creative08/26/2015
    29:17
  124. 132.
    #275: Here’s a Niche: Construction Time Lapse Films with Michael E. Stern08/19/2015
    24:02
  125. 133.
    #274: Here’s a niche: Wine & Spirits08/04/2015
    23:25
  126. 134.
    #273: Finding a niche, with Jim Blasingame.07/21/2015
    15:45
  127. 135.
    #272: All About The Book Design Niche with Scarlett Rugers06/10/2015
    25:03
  128. 136.
    #271: 16% Response to Prospecting with Chocolate05/13/2015
    21:39
  129. 137.
    #270: A Retreat for Creative Professionals in Nashville, June 25-2604/30/2015
    15:23
  130. 138.
    #270: Personal + Professional Passions = Target Markets04/27/2015
    30:20
  131. 139.
    #269: #HOWLive 2015 Speaker Podcast Series: Doug Dolan, communications strategist04/13/2015
    21:49
  132. 140.
    #268: #HOWLive 2015 Speaker Podcast Series: Janine Vangool, UPPERCASE magazine04/01/2015
    21:48
  133. 141.
    #267: #HOWLive 2015 Speaker Podcast Series: Mark McGuiness03/16/2015
    19:23
  134. 142.
    #266: Package pricing, with Jim Blasingame.03/11/2015
    8:22
  135. 143.
    #265: #HOWLive 2015 Speaker Podcast Series: Rob Harr of Sparkbox02/26/2015
    18:32
  136. 144.
    #264: #HOWLive 2015 Speaker Podcast Series: Aaron Draplin02/16/2015
    35:41
  137. 145.
    #263: What makes a proposal great? - with Nathan Powell of Nusii02/05/2015
    27:41
  138. 146.
    #262: Sneak Peek: Command the Fees You Deserve via CreativeLive01/19/2015
    30:11
  139. 147.
    #261: No More RFPs for K9 Strategy & Design12/05/2014
    14:28
  140. 148.
    #260: Sneak Peek: 2015 Marketing Plan + Calendar12/04/2014
    17:15
  141. 149.
    #259: Sneak Peek: Package Pricing Bundle11/27/2014
    18:31
  142. 150.
    #258: Packaging creative services - with Alyssa Martin11/18/2014
    30:51
  143. 151.
    #257: Talking about what you do - The Creative Freelancer Show10/15/2014
    22:10
  144. 152.
    #256: Two more questions about starting a business,, with Jim Blasingame10/08/2014
    7:13
  145. 153.
    #255: One important question about starting a business, with Jim Blasingame10/08/2014
    8:31
  146. 154.
    #254: Audio Article #5: Five Steps to Finding the Right Clients09/29/2014
    17:24
  147. 155.
    #253: SEO Copywriting with Heather Lloyd-Martin09/03/2014
    25:39
  148. 156.
    #252: Audio Article: Closing the Deal: From Proposal to Contract08/27/2014
    16:28
  149. 157.
    #251: Audio Article: Film School: How to Create Your Own Self Promo Videos.08/06/2014
    11:25
  150. 158.
    #250: Problem Clients: how to spot them and turn them into good ones07/28/2014
    24:02
  151. 159.
    #249: Audio Article: A 4-Step Guide to Content Marketing07/25/2014
    18:02
  152. 160.
    #248: Audio Article: The Art & Science of Pricing for Creative Professionals.07/16/2014
    23:31
  153. 161.
    Freelancing While Traveling The World -- Is It Really Possible?07/08/2014
    19:38
  154. 162.
    Pricing Tips for Creative Freelancers from Laura Foley06/18/2014
    16:46
  155. 163.
    Part 2 - Turning difficult customers into customers for life05/27/2014
    7:13
  156. 164.
    Part 1 - When good customers behave badly05/27/2014
    8:31
  157. 165.
    Creating a Business Action Plan – with HOWLive/CFBC speaker, Corwin Hiebert04/21/2014
    21:55
  158. 166.
    A field guide to bad clients – with HOWLive/CFBC speaker, Doug Dolan03/28/2014
    26:38
  159. 167.
    Self-promotion & sales strategies – with HOWLive/CFBC speaker, Jen Lombardi03/24/2014
    20:41
  160. 168.
    Survival Strategy for the Soul with HOWLive/CFBC Speaker, Alina Wheeler03/12/2014
    16:35
  161. 169.
    Surviving as a creative pro – with HOWLive/CFBC speaker, Douglas Davis03/04/2014
    21:52
  162. 170.
    Pricing as an intimate act – with HOWLive/CFBC speaker, Jason Blumer02/24/2014
    17:38
  163. 171.
    Interview with Ed Gandia: Handling Clients Who Suck Your Time02/19/2014
    26:31
  164. 172.
    Tips on being prepared – with HOWLive/CFBC speaker, Dana Maciagli01/29/2014
    20:18
  165. 173.
    How to put your existing clients on retainer01/22/2014
    25:55
  166. 174.
    Words of Wisdom on Proposals, Retainers and More01/08/2014
    1:03:32
  167. 175.
    What do your goals for the New Year look like?12/31/2013
    7:23
  168. 176.
    The types of people you need in your network12/18/2013
    8:38
  169. 177.
    Getting your customers to take an active role in your business12/18/2013
    7:23
  170. 178.
    Interview with Marc Harmon: The 2014 Marketing Plan + eCalendar11/20/2013
    14:20
  171. 179.
    Improve customer communication with self-analysis10/23/2013
    8:38
  172. 180.
    Common communication problems with customers10/23/2013
    7:23
  173. 181.
    From struggling freelancer to hiring freelancers to help!10/14/2013
    22:54
  174. 182.
    Interview: Ed Gandia on Pricing09/17/2013
    15:51
  175. 183.
    How online networking impacts offline networking08/30/2013
    8:37
  176. 184.
    Interview: Sarah Durham on Pricing08/09/2013
    13:16
  177. 185.
    Interview: How Sonia Quinones landed a job by networking at CFC07/31/2013
    13:03
  178. 186.
    Interview with Ilise Benun: How do you schedule your day?07/19/2013
    12:13
  179. 187.
    New Networking Tricks - Interview with Ed Gandia07/10/2013
    33:38
  180. 188.
    Positioning and Content Marketing for Design Firms06/10/2013
    1:01:51
  181. 189.
    Interview with Jim Blasingame: Replace your hourly rate with value-based pricing…06/03/2013
    8:37
  182. 190.
    Interview with Jim Blasingame: What can you learn at the Creative Freelancer Conference?06/03/2013
    7:23
  183. 191.
    3 Answers to Common Questions About Public Speaking for Creative Pros05/20/2013
    14:37
  184. 192.
    The Art of Saying No with Creative Freelancer, Alisa Bonsignore04/29/2013
    21:25
  185. 193.
    A Simple Mantra To Get Things Done (Without Going Crazy)04/15/2013
    22:55
  186. 194.
    How to Network With a Purpose and Get What You Need04/06/2013
    17:10
  187. 195.
    Independent Writer Reinvents Herself = Business Picks Up04/02/2013
    13:26
  188. 196.
    Turn Traffic Into Leads With a Simple Freebie03/26/2013
    13:23
  189. 197.
    What to expect when you're freelancing (interview with Bryn Mooth)03/13/2013
    13:51
  190. 198.
    Overcoming your fears (interview with Luke Mysse)03/12/2013
    13:48
  191. 199.
    Making people love you madly (interview with Colleen Wainwright)03/11/2013
    14:56
  192. 200.
    Podcast: Content Marketing for Creative Professionals03/08/2013
    10:59

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