The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. Host Cara Hogan interviews top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.