The Conversion Lab

Rachel Harper

Are you ready to take a seat at my table and learn how to be seen, to scale, and to sell your business? Then you, my friend, are in the right place. Each week I will bring you actionable tools to implement in your creative business strategy. You will walk away with 3 new concepts to apply to your creative business to help you in your quest to be seen, to scale, and to sell. The 3 S’s are guaranteed to help you grow your creative business! So get cozy, pour yourself a glass of sweet tea, and get ready to make meaningful changes in your business today!

Support this podcast: https://anchor.fm/theconversionlab/support

Welcome to The Conversion Lab Podcast
Trailer 1 min 14 sec

All Episodes

The dreaded “About Me” section of your website!  I have more clients say they are “stuck” on this piece of their website content than any other.  Today I am going to teach you my super secret way to establish authority, while conveying your personality.  Who are you? What do you do? How did you get here? Where are you going? Who is your site for? Remember!  This isn’t about you, this about your audience. Share your values Tell your professional journey Tell people how you offer a solution for them. Portfolio or demonstrate how you have helped others like your audience. Fun facts that are relatable to your audience Listen to The Conversion Lab Podcast for ways to be seen, to scale, and to sell your business. https://blog.theconversionlounge.com/   LINKS MENTIONED: Free Resource Library: https://theconversionlounge.com/free-resources   FREEBIES:  My Homepage Audit Checklist: https://view.flodesk.com/pages/5f80a39c7e26d177de0e880c Steal My Dubsado Welcome Workflow: https://theconversionlounge.podia.com/steal-my-client-welcome-workflow-for-dubsado Grab my Focus Planner Worksheet: https://view.flodesk.com/pages/5f8cd03397682709b848b559   LET’S BE FRIENDS! Instagram: https://www.instagram.com/theconversionlounge/ Website: https://theconversionlounge.com/ Podcast: https://blog.theconversionlounge.com/ Facebook: https://www.facebook.com/theconversionlounge   MUST HAVE BUSINESS TOOLS MENTIONED: Flodesk: https://flodesk.com/c/CONVERSIONLOUNGE Showit: https://showit.co/   DATES TO REMEMBER:  Black Friday: November 27, 2020 Small Business Saturday: November 28, 2020 Cyber Monday: November 30, 2020

Nov 2020

13 min 34 sec

Black Friday is looking a little different this year, with big retailers rolling out deals already.  No matter what you think of the “week” of shopping Black Friday, Small Business Saturday, and Cyber Monday can’t be ignored.  So let’s chat about some practical and profitable ways to promote and convert your Holiday Sales. Download Your Free Holiday Canva Promotional Templates: https://view.flodesk.com/pages/5fa9b32e69963403ce7b4196

Nov 2020

16 min 55 sec

For the last eight to nine months many of us have found ourselves working from home. Now, this isn’t a new concept for my work life as I have been for years. In those years I have created a routine of 3 simple things to set myself up for success and I’m about to share them with you.  

Nov 2020

10 min 34 sec

So you finally set-up your email marketing program and now it’s time to create that welcome series that all the gurus talk about, except all that you see is a blinking cursor.  Meet the HAWS method.   Download your HAWS Worksheet here: https://view.flodesk.com/pages/5f972e1d387bda1d0825afed  

Oct 2020

17 min 6 sec

So you’ve done the work. You created an opt-in that grew your list and you are ready to launch your next big offer. The average open rate is roughly 21%. This varies by business type but this gives us a good “starting point”. I work with my clients to increase those open rates in a variety of ways, but there are two that have generated results that are business changers!   Get started with Flodesk today: https://flodesk.com/c/CONVERSIONLOUNGE

Oct 2020

10 min 15 sec

With all “things” to do, being productive can seem extra challenging in this current season of life. As a mamma I have to balance hybrid - homeschooling with a busy work schedule and the typical day-to-day stresses of life. It can leave me feeling overwhelmed quickly. I am sure you can relate. To alleviate this I have designed a method to plan my week in a fashion that gives me both flexibility and boundaries. I call it my “Focus Planner”.   Download your Free Focus Planner Worksheet here: https://view.flodesk.com/pages/5f8cd03397682709b848b559  

Oct 2020

13 min 12 sec

It’s time to chat all things email list and growth. Did you know that less than 6% of your followers see your social media content? Yikes! How do you take control of your marketing? I’m going to teach you 3 Simple Steps to build your email list and get seen!   Grab your 6 Days List Lab Challenge here: https://view.flodesk.com/pages/5f8607b9ecbd2882f5d4f722  

Oct 2020

11 min 54 sec

Now that you have a homepage design that is working for your business it’s time to create communication that converts with Dubsado. Dubsado is a Client Management Tool that I can’t live without in my business. In this episode we are going to chat about an initial client workflow that converts. Steal my Welcome Workflow here: https://theconversionlounge.podia.com/steal-my-client-welcome-workflow-for-dubsado --- Support this podcast: https://anchor.fm/theconversionlab/support

Oct 2020

12 min 15 sec

Welcome to The Conversion Lab Podcast. In this episode we chat about building the client experience through a perfectly mapped out website homepage. Learn how to develop a homepage that connects, engages, and converts with your ideal client. Download 9 Tips For a Homepage That Converts: Homepage Audit Checklist here: https://view.flodesk.com/pages/5f80a39c7e26d177de0e880c.

Oct 2020

17 min 17 sec

Hello Friends and welcome to The Conversion Lab Podcast. My name is Rachel Harper, your hostess and owner of The Conversion Lounge, the one stop shop for all your creative business resources. As a fellow business owner, entrepreneur, speaker, and mom of two pre-teens - I know what it takes to make a business hum! Are you ready to take a seat at my table and learn how to be seen, to scale, and to sell your business? Then you, my friend, are in the right place. Each week I will bring you actionable tools to implement in your creative business strategy. You will walk away with 3 new concepts to apply to your creative business to help you in your quest to be seen, to scale, and to sell. The 3 S’s are guaranteed to help you grow your creative business! So get cozy, pour yourself a glass of sweet tea, and get ready to make meaningful changes in your business today!

Oct 2020

1 min 14 sec