Ideas Elevated

Comcast NBCUniversal LIFT Labs

From Comcast NBCUniversal LIFT Labs, it's Ideas Elevated: the podcast that elevates innovative products to their full potential.Join host Danielle Cohn as she explores the tools and tactics that successful entrepreneurs, industry experts, and up-and-coming CEOs use to take their ideas, products, and startups to the next level.Comcast NBCUniversal LIFT Labs gives talented entrepreneurs access to Comcast NBCUniversal’s renowned network of partners, brands and mentors to foster rapid breakthroughs in connectivity, media, and entertainment.

All Episodes

Kendra Bracken-Ferguson is a digital marketer, brand architect, and entrepreneur. She's worked with companies such as Ralph Lauren, AT&T, Under Armour, Sally Beauty, helping them develop the next evolution of their digital media. In this episode, Kendra chats with Kia Brooks, the founder of the Gotham Film and Media Institute’s Owning It program. They discuss Kendra’s career path, including her experience, partnering with Halle Berry in 2020 to build the health and wellness company, rē•spin. You'll walk away with tactics to help you tell your brand story, and you’ll learn Kendra’s strategies for maintaining balance in her life as a busy entrepreneur.

Nov 17

27 min 47 sec

Marlin Williams is the vice president of diversity and inclusion at StockX, where she’s responsible for driving the development, execution, and maintenance of a comprehensive diversity, equity, and inclusion strategy. Tani Brown is Jopwell’s head of community. In her role, she leads marketing and growth, while creating spaces for the community of Black, Latinx, and Native American students and professionals to learn, connect and advance. In this episode, Marlin and Tani join my colleague Khalilah Lawson during one of our Live@LIFT virtual events to chat about the best hiring practices for creating an inclusive work environment. They’ll explain how technology impacts your ability to build diverse teams, and how to use your company’s demographic data to set D&I goals.

Jun 9

33 min 1 sec

Dr. Stefanie K. Johnson is a professor at the University of Colorado who studies how unconscious bias affects the evaluation of leaders, and Andrea Perdomo is the network catalyst of diversity, equity, and inclusion programs at Techstars. In this episode, Stefanie and Andrea chat with Juan Otero about how both founders and employees can foster a more inclusive company culture. They’ll also share steps that you can take right now to start building the foundation for a more equitable future in your workplace.

May 5

28 min 29 sec

Rashaad Lambert is an award-winning marketing architect, philanthropist, and community builder. In his role as director of culture and community for Forbes, he's establishing the media brand as a preeminent community for black and brown entrepreneurs. Chris Anderson is the director of community learning and love, and Alicia Agnew is the people operations manager at Guru, one of the fastest-growing startups in Philadelphia. Chris leads community programs, customer education, and marketing. Alicia is a DEI-driven people operations pro. In this episode, Rashaad, Alicia, and Chris chat with Kendra Lee, Senior Director, Leadership Development and DE&I Portfolio Management at ‎Comcast during one of our Live@LIFT virtual events. They’ll discuss the role that management plays in fostering inclusive work environments and explore the difference between reactive and proactive inclusivity. Plus, they’ll give you tips on how to create and lead an inclusive workplace that values, protects, and creates opportunities for all employees.

Mar 31

30 min 33 sec

Nir Bashan is a creativity expert and the CEO and founder of The Creator Mindset Consulting. Through his business, Nir has taught thousands of people how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. His clients have included big-name companies like AT&T, JetBlue, and Ace Hardware, but most recently, he's made his expertise available to everybody through his new book titled The Creator Mindset. In this episode, Nir and Danielle will discuss why a creative mentality is key to building a sustainable business. They'll also give you steps you can take to unlock your own creativity and improve your company.

Feb 17

28 min 7 sec

Chip Conley began his career as a hotel entrepreneur when, at age 26, he founded some of the first boutique hotels in the industry. Chip sold his business at 52 and was recruited by Airbnb to serve as its head of global hospitality and strategy while also mentoring its CEO, Brian Chesky. His experience led him to open the Modern Elder Academy in Baja, Mexico, offering a roadmap for entrepreneurs and others to make the most of midlife and beyond. For this episode, Chip joins Danielle for a LIVE@LIFT virtual event where he shares insights on how entrepreneurs can stand out in today's ultra-competitive landscape. He’ll also discuss future trends in travel and hospitality, and the daily practices he says have made the biggest impact on his life.

Jan 25

30 min 14 sec

Emily Heyward is a ground-breaking entrepreneur and branding expert that has helped companies like Casper and Allbirds become household names. She was named as one of the Most Important Entrepreneurs of the Decade by Inc. Magazine and was selected as one of Entrepreneur Magazine’s Most Powerful Women of 2019. In this episode, Emily and Danielle will discuss the questions that entrepreneurs should ask themselves when they build their brands. You’ll learn why strong, authentic branding is vital to a company’s success. And, you’ll hear Emily’s advice on how to stand out from the competition in the hyper-competitive start-up scene.

Nov 2020

29 min 33 sec

Shanel Fields is the dynamic Founder and CEO of telemedicine service MD Ally. She is also a member of the Board of Directors for Techstars, a startup accelerator. Throughout Shanel’s career, she has combined her technology expertise and passion for healthcare equality to bring innovation to the public safety space. In this episode, Shanel and Danielle will discuss how Shanel obtained the funding and partnerships she needed to grow her company. You’ll learn what to look for in an investor-entrepreneur relationship. And, Shanel will discuss how current public safety events have inspired her future plans for her business.

Nov 2020

32 min 56 sec

Yancey Strickler cofounded Kickstarter, the global crowdfunding platform for founders. Kickstarter went on to become the number one network in the world for supporting and growing new creative ideas. More recently, he has written a book called This Could Be Our Future: A Manifesto for a More Generous World. In this episode, Yancey chats with Comcast's SVP of Community Impact, Dalila Wilson-Scott. They’ll relive moments that challenged Yancey and his co-founders as they built Kickstarter, and eventually how he knew it was time to move on. Yancey will also share his decision-making framework that will help you and your team build better decisions for your startup.

Sep 2020

46 min 43 sec

Alex Kantrowitz is the founder of Big Technology, a independent newsletter and podcast that focuses on the tech giants. He’s the author of Always Day One: How The Tech Titans Plan To Stay On Top Forever, a book that explores how even the most successful companies still operate like startups. In this episode, Alex and Danielle chat about the Always Day One concept, and how companies can adopt this mentality in order to succeed. They also talk about the difference between being a visionary and a facilitator, and how every founder must find a sustainable balance between the two.

Sep 2020

28 min 45 sec

Cal Fussman is a New York Times bestselling author, longtime Esquire writer, corporate consultant, and host of the Big Questions podcast. He’s best known for his column in Esquire magazine, where he’s interviewed leaders such as Mikhail Gorbachev, Jeff Bezos, Muhammad Ali, and so many more. In this episode, Cal chats with Luke Butler, Senior Director of LIFT Labs, about taking the lessons he’s learned from world icons and sharing them with founders that are building the world of tomorrow. And, Cal will share tips on how to navigate the uncertainty of our current unprecedented times.

Sep 2020

23 min 37 sec

Natalie W. Nixon is a PHD, strategist, and a regular contributor to INC online magazine. Her latest book The Creativity Leap, provides a fresh look into how to cultivate creativity in the workplace. In this episode, Keenan Corrigan chats with Natalie about her wide-ranging background in cultural anthropology, fashion, and service design. You’ll learn the difference between wonder and rigor, and how the secret to creativity is balancing those two things. And, you’ll hear Natalie’s advice on how you can be as creative as possible in taking your business to the next level.

Jun 2020

37 min 51 sec

Shauna Griffiths is a dynamic, hybrid-marketer who has successfully worked and led remotely for the last 5 years. She was named a 2017 Game Changer by SportsBusiness Journal, and was selected as one of the 2017 HATCH 100. In this episode, Shauna and Danielle will chat about ways you can not only work from home, but LEAD from home during the COVID crisis or anytime when leading a team remotely. She’ll emphasize the importance of self-care, and caring for your family and pets, while isolated. And, she’ll give you tips and tricks for other ways you can maximize your productivity, and remain happy and healthy, while staying home and helping to flatten the curve.

May 2020

18 min 11 sec

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company.  He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is a Wall Street Journal best selling author of six business books, and a professor of marketing and innovation at Georgetown University. In this episode, Rohit will map out ways companies can pivot to make money now, to maintain cashflow during economic turbulence. He’ll help you learn to think in non-obvious ways, and identify solutions to problems that may seem unsolvable. And, he’ll share his advice for using any extra time you might have while at home to your advantage, so you can come out of the quarantine ahead of the game.

May 2020

27 min 40 sec

David Marquet is a retired U.S. Naval Captain who spent years managing nuclear submarines. Now, decades later, he’s using the skills he learned 800 feet underwater to maneuver leadership in the workplace. In 2013, he published “Turn this Ship Around!”, his first in a series of books that explore effective, empowering leadership. In this episode, Luke Butler sits down with David to talk about his newest book, Leadership is Language. You’ll hear how a naval commander turned his adversity into a completely new method of leadership.

May 2020

14 min 44 sec

Kelly Hoey is a networking expert, and the author of Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World. Kelly has been featured in Forbes, Fast Company, and Business Insider, and just this year EBW included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. In this episode, Kelly and Danielle Talk about how you can build and strengthen your network from home, during the COVID crisis. She’ll explain how, in times like this, it is crucial to lean on and invest in the relationships and peers you already have. And, whether you’re a venture-backed CEO or a solopreneur just starting out, she’ll share tips for how to supercharge your network, both virtually and once we can venture outside again.

May 2020

28 min 49 sec

Steven Levy is the editor-at-large at WIRED Magazine and has written multiple books about technology, cryptography, the internet, cybersecurity, and privacy. He was named as America’s Premier Technology Journalist by The Washington Post. His Latest book, Facebook: The Inside Story digs deep into the story of the once-in-a-generation unicorn company that has changed the way we communicate. Steven had years of unprecedented access to Facebook’s executives, employees, and operations in order to tell his unbiased opinion about the rocky rise of Facebook. In this episode, Steven chats with our producer Kevin Chemidlin about what he learned while following the multibillion-dollar company for the past 5 years.  He'll talk about Facebook's motto of "move fast and break things," and how founders can learn to move fast without breaking as many things.  And, he'll share what founders can do to make sure their business is using the latest tools and technologies to elevate their idea beyond the competition. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Apr 2020

20 min 6 sec

Bob Moore is Co-Founder and CEO of Crossbeam, a data platform that helps companies discover which customers and leads they have in common. Before Crossbeam, Bob cofounded and sold two other successful companies, and his writing about technology, startups, and data has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, and numerous other publications. In today’s episode, Bob and Danielle chat about how his first company, RJMetrics, was founded just as the economy collapsed in 2008.  He’ll share the lessons he learned from building a company during a crisis, and how those learnings gave him the tools he used later, during times of prosperity, to beat the competition. And, Bob will compare those experiences to what he sees in the COVID-19 crisis to help you and your business adapt to these times of uncertainty. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Apr 2020

24 min 46 sec

Sumorwuo Zaza is the CEO and Co-Founder of NICKL, a software company focused on making it easy to access quality news and information.  Prior to this he was Director of the International division at HuffPost. In that role he defined product strategy across content creation, distribution, and monetization for 17 international properties, and oversaw site launches in new markets. In this episode, Zaza will share tips for any entrepreneur who’s considering applying for an accelerator program - especially those who are applying for the next class of the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars! For information regarding your data privacy, visit

Apr 2020

25 min 35 sec

Howard Gray is a startup advisor, leadership coach, and podcast host. He has founded and exited two companies, managed the tours of performing artists, and even has been a DJ himself. And while he was finding success across his many different skill sets, he started to recognize another skill he had: executive coaching. He’s crafted programs for execs at IBM, Mastercard, and General Electric. In this episode, Howard dives into one of the most common issues entrepreneurs grapple with: blind spots in their thinking and their storytelling. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Apr 2020

20 min 59 sec

David is a marketing strategist, entrepreneur, advisor, and author of several bestselling books. He and his daughter, Reiko, collaborated to write David’s latest book: “Fanocracy: Turning Fans into Customers and Customers into Fans.” In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock. In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock. For information regarding your data privacy, visit

Mar 2020

28 min 57 sec

Randi Zuckerberg is an entrepreneur, author, Tony-award winning producer. She spent years in Silicon Valley as the director of market development for Facebook. Later, she founded the production company Zuckerberg Media. Randi has authored several books, performed in a Broadway production of Rock of Ages, and created Dot., a children’s television show exploring the power of technology. In this episode, you’ll hear about the early days of Facebook, Randi’s decision to start her own company, and how she has managed to fuse entrepreneurship with her lifelong passion for theater. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Mar 2020

51 min 50 sec

John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. In this episode, John chats with our producer Kevin Chemidlin about the incredible benefits of growing computation. You’ll hear his advice on how to grasp concepts like AI and exponential growth, even if you’re a technological novice.  And if you’re a tech startup, how long should you take before pitching an idea or product? John has some thoughts on that, too.  Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Feb 2020

14 min 57 sec

Ben Nemtin is a TV producer, motivational speaker, and New York Times bestselling author. He co-founded and produced The Buried Life, an MTV documentary series that explores the art of fulfilling your wildest dreams in unconventional ways. Ben is a motivational speaker and an advocate for mental health awareness. In this episode, Ben discusses his own struggles with mental health, and how he learned to adopt a lifestyle devoid of fear. You’ll hear his advice on how entrepreneurs can change their mindset to accomplish feats they may have never imagined possible. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Feb 2020

23 min 51 sec

Josh Kopelman co-founded First Round Capital in 2004 to reinvent seed-stage investing. Since that time, the firm has invested in over 300 emerging technology startups – becoming one of the most active venture capital firms in the country. Josh has consistently made the Forbes “Midas List” which ranks the top 100 tech investors, earning the number four spot in 2014. Early in his career, in 1992, Josh co-founded Infonautics Corporation – and took it public on the NASDAQ stock exchange in 1996. Josh founded in July of 1999, and led it to become one of the largest sellers of used books, movies and music in the world. was acquired by eBay in July 2000. In this episode, Danielle and Luke chat with Josh about which founders catch his attention, and how he selects startups for investment. You’ll hear his advice on pitching your company, how to stay honest with your investors, and how to create your own roadmap as a founder.  Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Dec 2019

26 min 30 sec

Tobias Peggs is CEO of Square Roots Urban Growers, hyper-local indoor farms spread across the boroughs of New York City and Grand Rapids.  Tobias has been involved in the creation and growth of early-stage internet companies since the mid-90s. Before Square Roots, Tobias was CEO of Boulder-based OneRiot. Tobias led OneRiot through its transition from consumer-facing search engine to socially-targeted mobile advertising platform – ultimately leading to acquisition by Walmart. In this episode, Tobias chats with Luke Butler about how he plans to change the urban farming game across North America. You’ll hear about the latest advancements in the food industry, advice on partnering with the right companies, and tips on scaling your company, while making an impact on your community. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Dec 2019

17 min 19 sec

Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor. As co-founder and founding CEO of Netflix, he laid much of the groundwork for a service that’s grown to 150 million subscribers, and fundamentally altered how the world experiences media. He also served on the Netflix board of directors until retiring from the company in 2003. In this episode, Marc chats with Danielle and Luke about the story behind Netflix. You’ll hear about “That Will Never Work,” Marc’s appropriately titled story about how he made Netflix happen, grow, and eventually thrive. And, you’ll hear Marc’s thoughts on the dangers of glorifying entrepreneurship. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Nov 2019

26 min 32 sec

Earlier this year, we were inspired by our community to launch a female founder and funder meetup group for women to ask each other off-the-record questions. It’s become a popular place for insights on everything from founding to fundraising. Today, we’re giving you a seat at that table, in a roundtable discussion moderated by Danielle Cohn. We’ll talk about the access and funding gap, what’s being done to overcome it, and lessons for all women in starting and growing a business. You’ll hear from University Professor who runs an angel investment group, an CEO and expert on unconscious bias, and a bootstrapping entrepreneur. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Oct 2019

1 hr 10 min

Danish’s Dhamani's vision is to empower people around the world to overcome their fear of public speaking and to become a better communicator. As a first-generation immigrant, for whom English is a second language, the fear of public speaking haunted Danish throughout his early life. By constant practicing and coaching, he soon realized that people are not born public speakers; instead, public speaking is a learnable skill. This is what inspired Danish to create Orai, a mobile app that uses artificial intelligence to improve your speaking ability. In this episode, you'll hear his story firsthand, and learn about his experience taking Orai through the 2018 Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Oct 2019

15 min 30 sec

Erica Williams Simon is an award-winning host, social critic, entrepreneur and author focused on exploring the truth of who we are and how we want to live. The self-described “professional question asker” and former Head of The Creator’s Lab at Snapchat is the founder and CEO of Sage House, a company that creates spaces, both in-person and online, for a new generation to ask critical questions, share stories and develop wisdom. She is also host of the popular podcast “The Call with Erica” and author of You Deserve the Truth: Change the Stories that Shaped Your World & Live a World-Changing Life. In this episode, Erica chats with Luke Butler about how growing up as a preacher’s daughter helped her grasp the power of storytelling. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Oct 2019

23 min 7 sec

Even though it’s 2019, the gender gap in the tech industry is still huge.  So at Philly Startup Leaders Entrepreneur Expo, a flagship event of Philly Tech Week, we sat down with two women who are beating the odds in the tech world. Jennifer Maher is the CEO over at 1776, a business incubator that has roots in Pennsylvania, DC, and Virginia.  Kiera Smalls founded City Fit Girls: a citywide fitness club for women in Philadelphia.  Both Jennifer and Kiera have their hands in Philly Startup Leaders: the largest network of tech startups in Philadelphia. Jennifer is the President of PSL, and Kiera is the Executive Director. In this conversation, Danielle and Luke chat with Kiera and Jennifer about their journey as women of tech, the challenges and successes they see in underrepresented entrepreneurs, and about how to build a thriving tech ecosystem. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Aug 2019

14 min 38 sec

Scott Kupor is the Managing Partner at Andreessen Horowitz. There, he is responsible for all operational aspects of running the firm. He has been with the firm since its inception in 2009, and has overseen its rapid growth, from three employees to 150+, and from $300 million in assets under management to more than $10 billion. In this episode, you’ll hear Scott’s best advice on how to obtain venture capital for your startup. He'll also delve a bit into the question of whether you should seek out Venture Capital. Danielle and Scott will also chat about unconscious bias, and how underrepresented founders can access resources and capital. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Aug 2019

27 min 9 sec

Philly Tech Week brings together hundreds of innovators and entrepreneurs from the Philly startup community. It’s one big adrenaline rush for Philadelphia’s tech scene. And it’s impossible to imagine a Philly Tech Week without Christopher Wink, CEO and co-founder of Technically Media. Chris has been heading Technically Philly for the past decade. He actually co-founded it during the recession ten years ago, and ever since, it has served as a trailblazer for Philly’s tech and journalism communities.  Live from Philly Startup Leaders Entrepreneur Expo, we’re going to be hearing about Chris’s own professional journey: from a young journalist to a first-time CEO. We’ll be talking about what distinguishes a good CEO from a bad one, and how you can present yourself as an entrepreneur. And, you’ll hear about Chris’s day-to-day: he absorbs a lot of information, from YouTube videos to excel spreadsheets. Because sometimes, you can find inspiration for your startup in the most unexpected places. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Aug 2019

27 min 14 sec

Todd Bonin is a Senior Executive Producer over CNBC. He produces two live shows—Squawk on the Street and Squawk Alley—right on the floor of the New York Stock Exchange. For years, he’s been covering up-and-coming companies and technology in the midst of all the action on Wall Street.  Today, Todd’s going to give us some of the do’s and don'ts of pitching YOUR product to national media. He'll also share a little bit about what his team looks for when selecting which startups and entrepreneurs to feature on their program. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Aug 2019

14 min 21 sec

Kevin O'Leary is an investor, businessman, and author best known as one of the Sharks on Shark Tank. In this episode, you’ll hear what Shark Tank investors are looking for when they’re pitched. He'll share lessons in success that he’s learned from his portfolio companies. And, you’ll even hear how, in its early seasons, he used data to improve and elevate Shark Tank itself. This discussion was recorded live at Lift Labs in Philadelphia, PA. It is lead by Sam Schwartz, the Chief Business Development Officer at Comcast. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Apr 2019

26 min 6 sec

Alex Banayan is a 26-year-old who has spent the past 7 years interviewing some of the most successful people in the world, including Lady Gaga, Larry King, and Bill Gates. The common theme: every successful person has found a "Third Door," or an alternative path to massive breakthroughs in success. In this episode, he shares how every entrepreneur can get into the right room, with the right people, who can elevate their idea. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Apr 2019

26 min 36 sec

Nolan Bushnell is best known as the creator of Atari and Chuck E. Cheese, though he has founded over 20 companies. In this episode, you’ll hear the story of how Nolan launched the consumer video game industry with his invention of Pong. He’ll also provide actionable insight on product iteration and early customer feedback. This discussion was recorded live at LIFT Labs in Philadelphia, PA. It's lead by Sam Schwartz, the Chief Business Development Officer at Comcast. Follow Comcast NBCUniversal LIFT Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Apr 2019

18 min 55 sec

Michelle Caffrey is a reporter who covers technology and education for the Philadelphia Business Journal. In this conversation, she’ll share tips and advice for entrepreneurs who are looking to have their company or product featured in the press. She'll suggest specific ways to really make your product’s story worth telling, she’ll talk about some common mistakes that first time founders make when working with the media. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! @LIFT_Labs on Twitter, Instagram, Facebook

Apr 2019

13 min 31 sec