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Marketing Scoop

By SEMrush

David Bain & Judith Lewis uncover the latest digital marketing news that impacts your business & marketing. The show picks apart the latest trends in digital with industry experts: from SEO & advertising to content marketing. Since theory’s no good without practice, catch the [Success Story] specials that dissect the best practices from small to big brands like Vodafone and IKEA.

  1. 1.
    Marketing Scoop Season Finale08/12/2020
    1:44
  2. 2.
    How to Double Down on Agency Partnerships and Boost Your Leads08/05/2020
    26:33
  3. 3.
    How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content07/29/2020
    25:54
  4. 4.
    Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic07/22/2020
    24:26
  5. 5.
    How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns07/15/2020
    28:14
  6. 6.
    How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance07/08/2020
    27:47
  7. 7.
    Discovering A Marketing Channel That Outperforms Webinars by 35%07/01/2020
    26:27
  8. 8.
    How to Increase Revenue by 5x in Just One Year06/22/2020
    25:32
  1. 9.
    Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon06/17/2020
    26:43
  2. 10.
    How Microsoft Teams Grew Traffic by 1,260% During the New Normal06/10/2020
    23:44
  3. 11.
    A Go-to-market SEO Strategy for Turbulent Times06/03/2020
    25:09
  4. 12.
    How Atlassian Used YouTube to Grow Their Marketing Funnel05/27/2020
    23:52
  5. 13.
    How to Earn Links from 931 Unique Domains in a Single Year05/20/2020
    24:39
  6. 14.
    Transforming the Recruiting Mindset with Gaming Experience05/13/2020
    24:18
  7. 15.
    eCommerce and Consumer Behavior Changes During The New Normal05/06/2020
    21:45
  8. 16.
    Acquiring New Users by Turning Offline Channels into Growth Machines04/29/2020
    20:53
  9. 17.
    How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free04/22/2020
    33:31
  10. 18.
    230% Organic Traffic Increase and Growing: Arkadium Success Story04/15/2020
    15:12
  11. 19.
    Growing a Million Dollar SEO Company at the Age of 2204/08/2020
    19:04
  12. 20.
    [Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel04/01/2020
    17:57
  13. 21.
    [Special Edition] Angelica Ong, UNICEF on Social Media for Social Good03/25/2020
    14:56
  14. 22.
    [Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa03/25/2020
    13:33
  15. 23.
    [Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises03/25/2020
    21:43
  16. 24.
    FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency03/18/2020
    22:40
  17. 25.
    Google on Increasing Engagement Over 56% by Becoming a Google Analytics Power User03/11/2020
    21:15
  18. 26.
    TikTok for Brands - Marketing Tactics to Boom Your Business03/04/2020
    16:26
  19. 27.
    Growing a Blog from 0 to 150k Monthly Organic Visitors in 8 Months02/26/2020
    23:40
  20. 28.
    How to Increase Revenue to Over 800k With Educational Product Behind the Brand02/12/2020
    22:22
  21. 29.
    SAP on Growing Branded Podcast to 16k Downloads Using Influencer Marketing02/05/2020
    27:23
  22. 30.
    How Dell Boomi Boosts Customer Retention with Meaningful Brand Events01/29/2020
    28:10
  23. 31.
    How to Double The Business in 34 Days by Listening to Your Customers01/22/2020
    28:29
  24. 32.
    How to Increase Conversions and Efficiency from your Facebook and Instagram Ads01/15/2020
    38:31
  25. 33.
    10 [Special Edition] How Marketers Can Create Brand Communities - WeWork12/17/2019
    10:59
  26. 34.
    9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP12/17/2019
    16:16
  27. 35.
    8 [Special Edition] The Hidden Psychology of Social Networks by Reddit12/17/2019
    16:43
  28. 36.
    7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase12/17/2019
    11:04
  29. 37.
    6 [Special Edition] Conversational AIs Impact to Search and the SERPs by Christi Olson, Microsoft12/17/2019
    15:03
  30. 38.
    5 [Special Edition] How Storytelling Drives the Purchase Process - Terry Rice - The Entrepreneur12/17/2019
    13:26
  31. 39.
    4 [Special Edition] The Future of Martech by Drift, Conductor & SEMrush12/17/2019
    27:37
  32. 40.
    3 [Special Edition] The Trust Exchange Between Brands, Social and Customers - Ken Madrigal, Verizon12/17/2019
    11:05
  33. 41.
    2 [Special Edition] How to Repurpose Your Content for Multiple Platforms - Cristy Garratt, CNBC12/17/2019
    14:50
  34. 42.
    1 [Special Edition] The Seven Cs of Smart Content You Can’t Ignore - Tania Mushtaq, Dell Boomi12/17/2019
    12:44
  35. 43.
    2.35 [Success Story] How to grow a really popular marketing blog06/12/2019
    27:34
  36. 44.
    2.34 [SEO] How do you recover from a Google Penalty?06/05/2019
    34:35
  37. 45.
    2.33 [Content] What Works Best for Email Marketing Now?05/29/2019
    31:44
  38. 46.
    2.32 [Advertising] How to market offline products and services from digital advertising05/22/2019
    25:13
  39. 47.
    2.31 [Success Story] What is the ROI of optimizing your local search listings?05/15/2019
    35:44
  40. 48.
    2.30 [Content] How Uber and Search Engine Journal Do Their Content Marketing05/08/2019
    23:44
  41. 49.
    2.29 [SEO] What can SEO learn from CRO?05/01/2019
    28:46
  42. 50.
    2.28 [Advertising] Facebook Advertising in 201904/24/2019
    39:16
  43. 51.
    2.27 [Success Story] What makes a campaign good enough to win an award?04/17/2019
    31:46
  44. 52.
    2.26 [Content] What is your content marketing research process?04/10/2019
    31:21
  45. 53.
    2.25 [SEO] Website Migration Tips for SEO Pros04/03/2019
    29:29
  46. 54.
    2.24 [Advertising]: How to apply a customer-centric approach to paid advertising03/27/2019
    28:11
  47. 55.
    2.23 [Success Story] Stories of Memorable Marketing Infographics03/20/2019
    32:10
  48. 56.
    2.22 [Content] What is the Ideal Content Marketing Framework?03/13/2019
    32:01
  49. 57.
    2.21 [SEO] Where do you start with an SEO audit?03/06/2019
    36:39
  50. 58.
    2.20 [Advertising] Why Advertise on Quora?02/27/2019
    28:52
  51. 59.
    2.19 [Success Story] How TransferWise Reached Over 1 Million Organic Visits Per Month02/20/2019
    32:55
  52. 60.
    2.18 [Content] Influencer Marketing Tips for Instagram02/13/2019
    31:17
  53. 61.
    2.17 [SEO] Are links still important for SEO?02/06/2019
    29:17
  54. 62.
    2.16 [Advertising] What paid search activities should you be automating in 2019?01/30/2019
    24:24
  55. 63.
    2.15 [Success Story] How to market a podcast01/23/2019
    37:53
  56. 64.
    2.14 [Content Marketing] How to Produce Social Media Content that Converts01/16/2019
    36:31
  57. 65.
    2.13 [SEO] What are the SEO Tests That You Should Be Conducting in 2019?01/09/2019
    39:59
  58. 66.
    2.12 [Special] Integrated Marketing Campaigns from the SEMRush Australia Search Awards12/19/2018
    49:11
  59. 67.
    2.11 [Special] What were the top digital marketing stories in 2018?12/12/2018
    53:27
  60. 68.
    2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 201912/06/2018
    44:21
  61. 69.
    2.9 [Advertising] What Are the Most Important Paid Search Metrics to be Tracking?11/28/2018
    29:19
  62. 70.
    2.8 [Success Story] How to Harvest Paid Search Keywords from Google Shopping11/21/2018
    28:50
  63. 71.
    2.7 [Content] What is the Optimal "Content Marketing Ladder"?11/14/2018
    30:18
  64. 72.
    2.6 [SEO] What is Enterprise SEO?11/07/2018
    32:30
  65. 73.
    2.5 [Advertising] How is AI Changing Paid Search Advertising?10/31/2018
    30:01
  66. 74.
    2.4 [Success Story] What Can You Learn from this LinkedIn Content Marketing Success Story?10/24/2018
    28:50
  67. 75.
    2.3 [Content] How Did CoSchedule Drive 7 Million Visits to This Blog Post?10/17/2018
    28:48
  68. 76.
    2.2 [SEO] What Does Google Killing Google+ Mean to You as a Marketer?10/10/2018
    26:49
  69. 77.
    2.1 [Advertising] Facebook Introduce ‘Story Ads’10/03/2018
    33:14
  70. 78.
    1.18 Is "Discovery" the Future of Search?09/26/2018
    35:15
  71. 79.
    1.17 Breaking SEO News - Bing is Caching AMP09/19/2018
    32:16
  72. 80.
    1.16 Why Did a Blog Post about Vine Shutting Down Do So Well?09/12/2018
    33:27
  73. 81.
    1.15 Google Suggests that you add DatePublished and DateModified to your Structured Data09/05/2018
    34:01
  74. 82.
    1.14 Google Want Your Video Answer for their Search Results08/22/2018
    32:06
  75. 83.
    1.13 Google Releases a Broad Core Algorithm Update08/08/2018
    31:40
  76. 84.
    1.12 Google’s Mobile Search Results Now Show Thumbnail Images 45% of the Time07/25/2018
    39:11
  77. 85.
    1.11 Google Introduces Responsive Search Ads07/11/2018
    32:43
  78. 86.
    1.10 Goodbye to Google AdWords!06/27/2018
    29:18
  79. 87.
    1.9 Google’s Reliance on Wikipedia makes it Vulnerable to Search Pranks06/13/2018
    28:20
  80. 88.
    1.8 Google Shrinks Meta Description Snippets05/23/2018
    24:22
  81. 89.
    1.7 Google Confirms the Roll-Out of a Broad Core Algorithm Update05/02/2018
    31:19
  82. 90.
    1.6 Google Launches a ‘More Results’ Button for Mobile04/18/2018
    24:45
  83. 91.
    1.5 Google is Rolling Out its Mobile-First Indexing04/04/2018
    25:02
  84. 92.
    1.4 Google Confirms a Core Algorithm Update03/21/2018
    31:04
  85. 93.
    1.3 Is it Time for the Breadcrumbed SERP?03/17/2018
    25:02
  86. 94.
    1.2 Does Every Web Page Need To Go Secure?03/17/2018
    29:35
  87. 95.
    1.1 Page Speed is Going to be a Ranking Factor03/17/2018
    26:53

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