Fractal Marketing - with Gerard Doyle

By Gerard Doyle

If you’re an Entrepreneur who also does the marketing, then this is the podcast for you. You’ll hear tips and strategies from marketing professionals that you can apply to your business without the need to hire an expensive agency. You’ll also hear stories from other Entrepreneurs as they discuss with Gerard how they promote their business.

  1. 1.
    SpaceX – Elon-gated branding
    27:54
  2. 2.
    Pet Circle – Instagram and Subscriptions
    31:05
  3. 3.
    SEMrush - Fast Brands and Community
    31:48
  4. 4.
    The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood
    49:21
  5. 5.
    Numa and the Power of Case Studies with Andrew Miller
    34:07
  6. 6.
    Kajabi picking a positioning fight with every B2B SaaS company – Guest Louise Flynn
    39:27
  7. 7.
    Smart Passive Income: Building trust with transparency – Guest Jason Wright
    29:18
  8. 8.
    Fall Guys Marketing Launch Review with Daniel McGowan
    30:11
  1. 9.
    JB Hi-Fi – Marketing genius or lucky last man standing?
    33:07
  2. 10.
    Koala Mattresses: A Brand Strategy Review with Melissa Packham
    32:42
  3. 11.
    Allbirds: Marketing Analysis with Iain Calvert
    38:20
  4. 12.
    Don’t fear your Trumpian brand
    3:33
  5. 13.
    How to launch a product with a latent need
    42:26
  6. 14.
    How to be unique in a booming niche like craft beer
    36:59
  7. 15.
    Should You Build Distribution Channels or Sell Products Directly?
    37:50
  8. 16.
    The Sunk Cost Fallacy
    13:23
  9. 17.
    Winning Online Retail with Position & Purpose with Marty Cornish
    42:42
  10. 18.
    Scaling Your Business Using A Remote Team – with Meryl Johnston
    39:54
  11. 19.
    Dissecting a successful course and book business with Anthony Metivier, the creator of the Magnetic Memory Method
    42:20
  12. 20.
    Automating your business with Christopher Drake & Zapier
    33:39
  13. 21.
    How to grow your business through referrals with Joe Sova
    29:04
  14. 22.
    The journey from Practitioner to Product with Hassanatou Barry
    26:05
  15. 23.
    Could you Sponsor an Athlete? with Andrew Stallings
    46:45
  16. 24.
    New Year’s Business Resolutions
    28:12
  17. 25.
    How to measure influencer marketing with Anthony Richardson from Q-83
    29:55
  18. 26.
    ChatBots are so hot right now, but most are poorly created - I talk with Chat-bot expert Sean Melis of BotHello
    31:36
  19. 27.
    ‘The Link Is In The First Comment’ – Arrrrhhhh
    15:34
  20. 28.
    The perfect time to build a business for Freelancers – with James Fuller from Hnry
    40:00
  21. 29.
    Building a product for yourself, with one eye on the market – with Lachlan Palmer of Kashy
    28:04
  22. 30.
    How to Position your Startup
    21:11
  23. 31.
    Two-sided marketplaces & the AirBnB for Pets with Deb Morrison from PetCloud
    31:45
  24. 32.
    How can you innovate on a recent innovation? With Jose Chudoba of Teltoo
    27:00
  25. 33.
    How to define a new market category – with Liam Norris of Anti Ordinary
    31:49
  26. 34.
    Anne-Marie Walton on Crowdfunding her side hustle – KidsWantu
    29:27
  27. 35.
    Rama Sreenivasan from Blitzz gives a masterclass in problem led Startup creation
    26:11
  28. 36.
    Jordan Pearce is taking on the Supermarket Oligopoly for the good of the farmers.
    29:27
  29. 37.
    Emma Patterson on disrupting the way Brands and Retailers interact and discover each other
    30:07
  30. 38.
    Mackenzie Jackson of Conpago discusses their journey from a WiFi-enabled kettle to an enterprise software suite empowering communities, by staying focused on the problem he was solving
    38:50
  31. 39.
    Wavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona
    36:08
  32. 40.
    Fractal Startup Marketing
    3:05
  33. 41.
    Why being clear on the problem you’re solving helps creative innovative solutions with Todd Furneaux
    35:01
  34. 42.
    Chatting with Hugh Whitehouse, the man behind the Startup camera lens.
    43:42
  35. 43.
    How you can use Behavioral Economics to improve your Startup with Phil Slade
    40:53
  36. 44.
    How to position your business in a commoditised marketplace with Mark Randall
    30:23
  37. 45.
    How to make your content work harder for you with Rosie Odsey
    30:58
  38. 46.
    How do you create a viral video with Jonathan Creek
    37:03
  39. 47.
    How to build an audience for your social media profile with Vahe Arabian
    28:13
  40. 48.
    Why you should, and could be writing a business book with Cori Wamsley
    38:11
  41. 49.
    Founder Tips for building a personal brand on Social Media with Brendan Kane
    34:39
  42. 50.
    Do you need a ‘Mentor’, ‘Coach’ or both for your Startup, with guest Robin Waite
    38:39

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