數位一番Talk

李沛倫 I 數位行銷達人

最輕鬆的數位行銷知識充電站,跟你分享最新的數位行銷趨勢與tips。

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根據Alexa的統計,台灣地區網站流量的前十名,MOMO排名第6,蝦皮排名第10,可見蝦皮在網路購物這塊領域,已有重要的地位,但日前蝦皮卻開起實體商店,做起自家店到店的服務,這個策略對蝦皮有什麼好處?又可能會有什麼樣的影響?本集為大家深入分析探討。(本集文稿 https://ryandigi.com/?p=1026 ) #節目聽完要記得訂閱 #歡迎到YT留言交流 我的著作 《為什麼我的粉絲專頁贏不了別人?》https://pse.is/3pbqm8 《行銷學:數位行銷》https://pse.is/3gzb9h ============================== 【Apple Podcasts台灣行銷類節目TOP 10】 最輕鬆的數位行銷知識充電站,與您分享最新的數位行銷趨勢與tips 各平台都可免費訂閱收聽 Apple https://pse.is/tmlvj Spotify https://pse.is/u6ffr YouTube https://pse.is/3k35lc 我的網站 https://ryandigi.com FB粉專 https://fb.com/ryandigi.tw 合作聯繫 windadacom@gmail.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 16

16 min 29 sec

在數位的時代,許多產業都朝著行動化來發展,而手機就成為最新的戰場,如何搶佔到每個人手機空間裡,安裝自己的APP,好用到不會被輕易移除,UX(User Experience)與UI(User Interface)就發揮了很大的作用。本集就來為大家介紹UX跟UI這兩種工作職務,並分享五個流行的APP設計趨勢,幫助你搞懂用戶的心。(本集文稿 https://ryandigi.com/?p=954) #節目聽完要記得訂閱 #歡迎到YT留言交流 我的著作 《為什麼我的粉絲專頁贏不了別人?》https://pse.is/3pbqm8 《行銷學:數位行銷》https://pse.is/3gzb9h ============================== 【Apple Podcasts台灣行銷類節目TOP 10】 最輕鬆的數位行銷知識充電站,與您分享最新的數位行銷趨勢與tips 各平台都可免費訂閱收聽 Apple https://pse.is/tmlvj Spotify https://pse.is/u6ffr YouTube https://pse.is/3k35lc 我的網站 https://ryandigi.com FB粉專 https://fb.com/ryandigi.tw 合作聯繫 windadacom@gmail.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 11

14 min 7 sec

Disney+影音平台即將在11月在台灣正式上線,此時卻傳出台灣迪士尼頻道將在明年的1月1日停止營運,從有線電視頻道下架,而迪士尼的官網也正式證實了這個消息,究竟是發生了什麼事情?這樣做對迪士尼有什麼好處?(本集文稿ryandigi.com/?p=949) #節目聽完要記得訂閱 #歡迎到YT留言交流 我的著作 《為什麼我的粉絲專頁贏不了別人?》https://pse.is/3pbqm8 《行銷學:數位行銷》https://pse.is/3gzb9h ============================== 【Apple Podcasts台灣行銷類節目TOP 10】 最輕鬆的數位行銷知識充電站,與您分享最新的數位行銷趨勢與tips 各平台都可免費訂閱收聽 Apple https://pse.is/tmlvj Spotify https://pse.is/u6ffr YouTube https://pse.is/3k35lc 我的網站 https://ryandigi.com FB粉專 https://fb.com/ryandigi.tw 合作聯繫 windadacom@gmail.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 2

14 min 4 sec

比特幣前陣子被炒作,最高曾衝到一枚180萬新台幣,在感嘆來沒提早入場之際,其背後的區塊鏈技術,應用層面包山包海,其實更具有商業價值。本集就先從認識區塊鏈下手,先搞懂是哪些區塊,如何鏈,來激發行銷人對於MarTech的場景運用創意的想像。(本集文稿ryandigi.com/?p=946) #節目聽完要記得訂閱 #紙本書買起來 我的著作 《為什麼我的粉絲專頁贏不了別人?》https://pse.is/3pbqm8 《行銷學:數位行銷》https://pse.is/3gzb9h ============================== 【Apple Podcasts台灣行銷類節目TOP 10】 最輕鬆的數位行銷知識充電站,與您分享最新的數位行銷趨勢與tips 各平台都可免費訂閱收聽 Apple https://pse.is/tmlvj Spotify https://pse.is/u6ffr Google https://pse.is/tsywx KKBOX https://pse.is/vfnlj 我的網站 https://ryandigi.com FB粉專 https://fb.com/ryandigi.tw 合作聯繫 windadacom@gmail.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Aug 21

8 min 23 sec

日前臉書在VR遊戲測試廣告內容投放,沒想到遭到玩家強烈抗議而宣布終止。VR被大家視為未來趨勢,要如何善用這個媒介來協助行銷?其實只要換個想法,玩家很容易就會自動被吸引過來,不自覺地愛上品牌。 我的著作 《為什麼我的粉絲專頁贏不了別人?》https://pse.is/3pbqm8 《行銷學:數位行銷》https://pse.is/3gzb9h ============================== 【Apple Podcasts台灣行銷類節目TOP 10】 最輕鬆的數位行銷知識充電站,與您分享最新的數位行銷趨勢與tips 各平台都可免費訂閱收聽 Apple https://pse.is/tmlvj Spotify https://pse.is/u6ffr Google https://pse.is/tsywx KKBOX https://pse.is/vfnlj 我的網站 https://ryandigi.com FB粉專 https://fb.com/ryandigi.tw 合作聯繫 windadacom@gmail.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Aug 14

24 min 50 sec

疫情影響下,2020年企業營收明顯衰退,以Zara為例,整體較2019年衰退了近30%,但網路銷售占比卻躍升了18%,是否代表線上購物已是潮流趨勢,實體店該退場?本集將從消費者行為以及O2O商業模式,幫大家分析實體店的下一步。 #節目聽完要記得訂閱 #電子書也買起來 我的著作 《為什麼我的粉絲專頁贏不了別人?》https://pse.is/3pbqm8 《行銷學:數位行銷》https://pse.is/3gzb9h ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Aug 6

29 min 55 sec

大家都聽過AI機器人,但你知道AI也會做行銷嗎?用AI做行銷有什麼好處?本期就用最淺顯易懂的方式,幫你增加AI行銷小知識。 #節目聽完要記得訂閱 #電子書也買起來 我的著作 《為什麼我的粉絲專頁贏不了別人?》https://pse.is/3pbqm8 《行銷學:數位行銷》https://pse.is/3gzb9h ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jul 29

25 min 8 sec

沒有了Cookie,還有什麼行銷方法可以接觸到潛在消費者?本集就來聊聊如何透過內容行銷,來讓你的消費者對你越來越有興趣,不買都不行。 節目中提到很好讀的書《行銷學:數位行銷》可以在博客來買到 https://pse.is/3gzb9h 我的電子書《為什麼我的粉絲專頁贏不了別人?》各電子書平台都買得到https://pse.is/3dhwht #節目聽完要記得訂閱 #數位行銷的書看這本 #電子書也買起來 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jul 21

28 min 40 sec

隨著隱私權越來越受到重視,一直在瀏覽器背後默默運作的Cookie也確定即將走入歷史,Cookie利用大數據的分析,為精準行銷帶來了龐大的商機,但一旦失效之後,該怎樣再接觸到潛在消費者?本集就來聊聊可能的方法。 #節目聽完要記得訂閱 #電子書也買起來 《為什麼我的粉絲專頁贏不了別人?:20個必需弄清楚的社群經營概念 (電子書)》各電子書平台熱賣中 https://pse.is/3dhwht ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jul 13

26 min 55 sec

你知道國高中生手機裡都裝什麼APP嗎?這群跟網路一起長大的數位原住民,有著與大人截然不同的使用興趣,一起來了解到底哪些APP能收服年輕世代的心。 【新世代熱門 APP 大揭密】https://pse.is/3j2au9 《為什麼我的粉絲專頁贏不了別人?:20個必需弄清楚的社群經營概念 (電子書)》各平台熱賣中 https://pse.is/3dhwht ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jul 7

19 min 14 sec

Clubhouse在今年初炸紅,攪亂社群產業一池春水,而許多人剛看著Podcast崛起,還沒來得及搞懂之際,沒想到又一個新的聲音社群竄出。然而科技老大哥早已虎視眈眈,Facebook跟Spotify決定大反撲,推出激似版本的聲音直播社群,FB加碼推出Podcast服務,這一切會讓聲音市場重新洗牌嗎? #節目聽完要記得訂閱 #電子書也買起來 《為什麼我的粉絲專頁贏不了別人?:20個必需弄清楚的社群經營概念 (電子書)》各電子書平台熱賣中 https://pse.is/3dhwht ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jun 29

18 min 25 sec

疫情影響之下,消費者被關在家的時間變多了,有哪些消費行為出現變化?又有哪些習慣產生改變,出現新的需求。本集就東方線上最新的調查報告,跟大家分享後疫苗時代行銷人值得注意的消費者現象。 東方線上【COVID-19 第五波疫情消費者面行為即時調查】https://pse.is/3g6s2s ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jun 23

32 min 44 sec

過去幾年,Netflix的全球用戶年年成長,讓Netflix風光了好一陣子,加足信心開始投資海外戲劇製作,也獲得不少好評,但最近公佈的第一季財報中,全球訂戶數僅成長398萬,只達到預期的6成,這是否代表快到了訂戶數量天花板,若真如此該如何開拓更多的營收?本集就來跟大家分享Netflix最近的搏營收行動 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jun 19

27 min 53 sec

你是FB、IG、Youtube的使用者嗎?你知道這三大社群媒體到底有哪些受眾,而他們都利用這個社群做什麼事嗎?俗話說知己知彼百戰百勝,想做好社群行銷,千萬別錯過這集! ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Apr 18

29 min 50 sec

根據Hootsuite針對台灣網友所做的2021數位報告(Digital 2021:Taiwan)指出,網路使用人口超過2,145萬人,其中社群媒體活躍使用者超過1,970萬人,而網友們每天花多少時間在哪些數位媒體?哪些網站是台灣排名前10大的?搜尋與閱讀內容的偏好又是哪些?本集將為大家分享這些重要資訊! 報告下載:pse.is/3epef5 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Apr 11

31 min 15 sec

數位產業應該是所有產業中變化最快的,去年Podcast才剛熱起,年底Clubhouse就來報到,讓行銷人員應接不暇,再加上疫情的影響,每個人對於數位的依賴度大幅成長,也逼的所有產業加快數位轉型的腳步。究竟今年的數位產業趨勢會怎麼發展,行銷人員該怎麼接招,DMA(台灣數位媒體應用暨行銷協會)提出了七大行銷趨勢,讓我們一起來深入了解。 DMA完整報告下載 pse.is/3c766r ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Mar 1

36 min 9 sec

農曆年過完,相信有不少人開始蠢蠢欲動,想要換工作找新發展,商業人士社交媒體LinkedIn根據2020年站內職缺統計,在疫情的影響下,這15種職缺的需求度增加,快來聽聽是哪些職業這麼燙手。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Feb 14

24 min 55 sec

第17集曾討論到YT廣告更改投放規則有可能影響推薦機制的假設,在YT大咖不藏私分享近期經營數字後,似乎得到了應證。在少了平台推薦機制的紅利後,YouTuber該如何持續保持穩定,並有效的提升個人營收?歡迎一起動腦思考。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Feb 4

25 min 48 sec

農曆年即將到來,在疫情期間,宅在家好好追劇是最安全最享受的一件事,但是OTT品牌百百種,從本土到國外大廠各有特色,好想看個夠,但預算有限的前提下,到底要怎麼挑最划算,CP值才能達到最高? ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jan 28

21 min 31 sec

YouTube廣告之門全開,對大網紅有什麼影響,對新進YouTuber又有什麼潛在的紅利,本集來剖析! ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jan 22

26 min 59 sec

2020年終於過完,APP產業在這個年頭更受到矚目,不管是消磨時間或是遠端工作等等,都有賴APP的運作與維繫,但你知道在去年一整年之間,到底誰會是Apple跟Android全球下載量TOP 10?是不是真的呈現某種趨勢?就讓我來幫大家揭曉。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jan 14

27 min 34 sec

受到疫情影響,不少企業因為擔心群聚感染,紛紛取消了年終尾牙,但尾牙是員工每年最期待的事,抽不完的獎跟抽不完的大獎,怎麼忍心就這樣消失,於是今年的熱字「線上」再度上場,「線上尾牙」有沒有可能是另一種形式,該怎麼做才能讓員工仍保有一絲絲的喜悅? ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Jan 7

19 min 39 sec

號稱免費無廣告的Telegram,曾讓許多人紛紛從Line搬家過來,以為可以永遠擺脫平台的制約,但沒想到日前卻宣布要開始販售廣告賣貼圖,計畫以流量來變現。究竟世界上有沒有免費的午餐,還是羊毛出在狗身上豬來買單? ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Dec 2020

27 min 59 sec

做為一個網紅,最重要的就是做自己,說出自己心裡的話贏得粉絲的心。話雖如此,但是也請千萬要注意,有些話真的不要隨便亂說,以免讓自己惹禍上身。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Nov 2020

26 min 4 sec

網紅鍾明軒近日因政治傾向被電影片商臨時合作喊卡,忍不住在自己的頻道裡咒罵,掀起了軒然大波。對於跟網紅合作應該抱持什麼樣的態度,才能看到網紅的價值,本集將進行探討分享。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Nov 2020

17 min 41 sec

擁有眾多粉絲的網紅,是分眾行銷裡有力的影響者,但網紅的費用如何計算?有沒有一個公定價可參考?本集就來跟大家分享網紅費用的結構與合理性。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Oct 2020

27 min 28 sec

在自媒體發達的時代,網紅也成為一種新的職業類別,但是網紅也不是人人能當,除非你有具備這5個條件,才有辦法把網紅當的有聲有色。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Oct 2020

26 min 50 sec

數位廣告的費用到底要放在哪個媒體比較好?FB、IG、YT、聯播網、關鍵字,還是大型網站?很多人也常問到底哪個媒體才有效,如果同時有數個目的要達成,又要如何處理才好?來聽聽這一集的節目幫你梳理觀念。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Oct 2020

16 min 16 sec

9月15日的Apple發表會意外的沒有新iPhone現身,卻推出了極具吸引力的服務「Apple One」,把原本四個訂閱制服務Apple Music、Apple TV+、Apple Arcade、iCloud打包成為「Apple One」,原本4個加起來520元現在只要315元,等於打了6折,自砍利潤,頗不合理,究竟暗藏了什麼秘密計畫?讓我說給你聽。 本集文稿:https://ryandigi.com/?p=525  ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 2020

20 min 24 sec

2020上半年誠品共關了6家分店,看似負面的消息,其實是啟動數位轉型必要之結果。然而誠品過去已有網路書店、誠品人APP數位通路,接下來該如何優化以便串起線上線下全通路,來聽聽我的分析觀點。 本集文稿:https://ryandigi.com/?p=516 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 2020

25 min 12 sec

當三大電信公司都搶著宣布5G開台的同時,你知道5G到底是什麼嗎?5G跟4G有什麼差別?5G可以做什麼用?消費者現在該把4G換成5G了嗎?讓我點出幾個面向幫你評估。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 2020

24 min 3 sec

你是不是常接到陌生人的臉書交友邀約?會擔心是詐騙帳號,或真的是好久不見的老友來跟你相認,我整理出6個方法來幫助大家辨識臉書假帳號,讓你網路安心交友。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 2020

16 min 41 sec

全聯賣火鍋有沒有搞錯?一點都不誇張,而且已經開張了,該有的湯底與食材通通不囉唆。但為什麼全聯會從零售通路,跨足到餐飲通路?就我的觀察,其實跟數位行銷有很大的關係。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 2020

14 min 30 sec

現在幾乎大多數的中小企業都會下網路廣告,尤其是Facebook的廣告,但是有的人可以做出很好的成效,有的卻怎樣都無法達到目標,而外面的網路行銷公司卻誇稱能保證成效,究竟是什麼樣的祕技讓他們能如此驕傲? ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Sep 2020

16 min 26 sec

大家多多少少都使用過訂閱制,但並不是每個商品都適合訂閱制這個商業模式,Netflix會成功、Spotify會盛行,但蘋果日報卻以失敗收場,到底該用什麼方式來評估值不值得施行訂閱制? ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Aug 2020

17 min 27 sec

經濟部說9/3起,台灣廠商不准代理經銷大陸OTT業務,NCC立刻跳出來說要發函請愛奇藝關門,究竟9/3起愛奇藝、騰訊WeTV等大陸影音網站會不會關門大吉?付費的消費者權益誰來關心?本集從不同觀點來分析對愛奇藝與整個影視產業和消費者的衝擊影響。 ============================== 我的網站 https://ryandigi.com ============================== 片頭音樂 Closed on Sundays by Mana Junkie (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. Ft: gurdonark 襯底音樂 ~aether theories~ by Vidian (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. Ft: Gurdonark, White-throated Sparrow Powered by Firstory Hosting

Aug 2020

42 min 30 sec