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What It Means

By Forrester

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

  1. 1.
    Lessons From The Pandemic For B2B Sales And Marketing Leaders09/17/2020
    24:41
  2. 2.
    How To Successfully Pivot To Virtual Events09/10/2020
    29:52
  3. 3.
    How The COVID-19 Pandemic Accelerated B2C Buying Trends09/03/2020
    35:29
  4. 4.
    Find Your Firm’s Path To Customer Obsession08/27/2020
    26:47
  5. 5.
    The Surprisingly Bright Future For CISOs08/20/2020
    32:22
  6. 6.
    Brands, Staying Neutral Is Not An Option08/13/2020
    33:02
  7. 7.
    The High Cost Of Cutting Marketing Budgets Now08/06/2020
    27:09
  8. 8.
    The Future Of Empowered Customers07/30/2020
    33:54
  1. 9.
    How CIOs Can Build The IT Organization Of The Future07/23/2020
    27:57
  2. 10.
    CMOs Face Difficult Agency Decisions07/16/2020
    34:42
  3. 11.
    Will COVID-19 Change Virtual Care Forever?07/09/2020
    27:14
  4. 12.
    The Future Of Advertising07/02/2020
    30:19
  5. 13.
    Scaling RPA The Smart Way06/25/2020
    29:46
  6. 14.
    Digital Acceleration Meets Empathy: COVID-19’s Impact On Financial Services06/18/2020
    25:29
  7. 15.
    Customer Journey Mapping In A Crisis06/11/2020
    29:45
  8. 16.
    Is It Time To Break Up With Social Media?06/04/2020
    33:42
  9. 17.
    The Future Of Work Starts Now05/28/2020
    40:13
  10. 18.
    What B2B Buyers Want05/21/2020
    24:26
  11. 19.
    We’re At The Employee-Experience Strategy Inflection Point05/14/2020
    27:31
  12. 20.
    The Need For Scenario Planning In Your Pandemic Recovery Strategy05/07/2020
    25:32
  13. 21.
    The Road Back For Retailers04/30/2020
    33:13
  14. 22.
    Making It Work With Remote Work04/23/2020
    28:55
  15. 23.
    To Design Great Experiences, Start With Research04/16/2020
    26:59
  16. 24.
    The Role Of Enterprise Speed In An Adaptive Enterprise04/09/2020
    19:08
  17. 25.
    The Reemergence Of B2B Marketplaces04/02/2020
    34:38
  18. 26.
    Data Literacy: The Secret To Customer Obsession03/26/2020
    27:29
  19. 27.
    As Gender Constructs Shift, So Does Brand Messaging03/19/2020
    29:19
  20. 28.
    Tracking The Business Impact Of COVID-1903/11/2020
    39:06
  21. 29.
    Building A Compelling CX Business Case03/05/2020
    24:55
  22. 30.
    Rebooting The Sales-Marketing Relationship02/27/2020
    30:23
  23. 31.
    Employee Experience Bill Of Rights02/20/2020
    29:33
  24. 32.
    Is 5G Right For Your Firm?02/13/2020
    24:19
  25. 33.
    AI + Customer Service: Transformation Starts From Within02/06/2020
    32:51
  26. 34.
    Is A Customer Community Right For Your Brand?01/30/2020
    25:03
  27. 35.
    Avoiding AI Gone Wrong: The Challenges Of Testing AI Applications01/23/2020
    25:26
  28. 36.
    How (And Why) To Leverage CX Champions Programs01/16/2020
    19:33
  29. 37.
    2020: Agencies Turn Inward To Meet Performance Demands01/09/2020
    26:28
  30. 38.
    Emerging Tech In 2020: Four Trends CIOs Need To Watch01/02/2020
    10:40
  31. 39.
    CIOs Embrace Uncertainty And Prioritize People In 202012/26/2019
    28:56
  32. 40.
    2020: A Make-Or-Break Year For CMOs?12/19/2019
    26:19
  33. 41.
    The Customer In 2020 Searches For Meaning12/12/2019
    34:18
  34. 42.
    The Ambiguity-Laden March Toward People-Centric Design12/05/2019
    28:14
  35. 43.
    The Secret To Transformational CX Design: Your Org Chart11/21/2019
    24:15
  36. 44.
    How Marketing Became Too Personal11/14/2019
    34:27
  37. 45.
    It’s Time To Commit To Corporate Values11/07/2019
    28:44
  38. 46.
    Brexit Fact-Finding Mission10/31/2019
    18:54
  39. 47.
    Bridging The CMO-CIO Divide10/24/2019
    26:58
  40. 48.
    Amazon’s Rise In The Digital Ad Space10/17/2019
    34:35
  41. 49.
    Human-Centric UX Design10/10/2019
    31:22
  42. 50.
    Higher Use, Lower Prices For Enterprise Software10/03/2019
    25:46
  43. 51.
    Avoiding Islands Of Automation: Why You Need An Automation Framework09/26/2019
    27:59
  44. 52.
    An Inside Look At Ticketmaster’s Data Transformation Journey09/19/2019
    18:21
  45. 53.
    Courage Required: The CIO’s Role In Building An Adaptive Enterprise09/12/2019
    28:53
  46. 54.
    The Radical Remaking Of Financial Services In Asia Pacific09/05/2019
    22:28
  47. 55.
    The Future Of CX: Real Time, Ethics, And AI08/29/2019
    36:14
  48. 56.
    To Transform Your Business, Start With The Employee Experience08/22/2019
    12:02
  49. 57.
    Let’s Reverse Cybersecurity’s Self-Inflicted Staffing Shortage08/15/2019
    37:47
  50. 58.
    Without Employee Activation, Business Strategies Are Just Hot Air08/08/2019
    22:52
  51. 59.
    The Organizational Architecture Of Innovation08/01/2019
    27:25
  52. 60.
    The Future Of Work07/25/2019
    36:48
  53. 61.
    US CX Index 2019: Where Brands Are And How They’ll Excel07/18/2019
    34:39
  54. 62.
    Entering Dullsville. Population: Too Many Brands07/11/2019
    28:48
  55. 63.
    Will Facebook Survive?06/27/2019
    32:04
  56. 64.
    How Lloyds Uses Privacy As A Differentiator06/20/2019
    38:09
  57. 65.
    Implementing Zero Trust Compliance06/13/2019
    20:58
  58. 66.
    Why Every Firm Needs A Values Strategy06/06/2019
    35:59
  59. 67.
    A Practical Guide To Evaluating Emerging Tech05/30/2019
    32:30
  60. 68.
    “Direct-To-Value” Is An Opportunity For B2C Brands05/23/2019
    16:40
  61. 69.
    Edge Computing: How And Why Now05/16/2019
    32:58
  62. 70.
    WW’s Digital Transformation Journey05/09/2019
    24:20
  63. 71.
    Using Tech To Improve The Citizen Experience05/02/2019
    26:50
  64. 72.
    Marketers, Challenge False Assumptions To Truly Win Fans04/25/2019
    34:37
  65. 73.
    Yes, You Still Need To Prep For Brexit04/18/2019
    27:10
  66. 74.
    Operational Technology: The Key To Digital Transformation04/11/2019
    36:27
  67. 75.
    Software Needs CEOs — And Vice Versa04/04/2019
    31:31
  68. 76.
    B2B Is Also B2P (Business To Person)03/28/2019
    36:13
  69. 77.
    Boxed Shows The Winning Strategies of Direct-To-Consumer Brands03/21/2019
    33:16
  70. 78.
    Strategy, Not Technology, Is The Key For Better Cybersecurity03/14/2019
    31:14
  71. 79.
    Mobile World Congress 2019: Mobile’s Far From Dead03/07/2019
    27:57
  72. 80.
    Health Insurers: Innovation Under Pressure02/28/2019
    35:19
  73. 81.
    Who Chooses Direct-To-Consumer Brands?02/21/2019
    21:00
  74. 82.
    Predictions 2019: Highlights02/14/2019
    21:36
  75. 83.
    Quantum Computing: The Early Days (And Future Potential)02/07/2019
    22:22
  76. 84.
    The Fast Follower Model: Less Sexy, Still Successful01/31/2019
    29:39
  77. 85.
    The Future Of IT: Technology-Driven Innovation01/24/2019
    33:30
  78. 86.
    Lessons From CES 2019: Consumer Technology Drives Brand Experience01/17/2019
    30:38
  79. 87.
    Untangling The Martech Knot01/10/2019
    39:56
  80. 88.
    Low-Code Platforms: Govern For Greatness01/03/2019
    30:02
  81. 89.
    Why Corporations Are Bad At Engaging Startups12/27/2018
    31:30
  82. 90.
    Should You Give Up On CX? A Look At Your Much-Worse Alternatives To CX Excellence12/20/2018
    24:45
  83. 91.
    Fulfillment, Not Happiness, Makes A Great Employee Experience12/13/2018
    30:56
  84. 92.
    A Seat At The Table: How CX Leader Navy Federal Builds A Culture Of Member Obsession12/06/2018
    33:12
  85. 93.
    Zero Trust: Your Knight In Cyber Armor11/29/2018
    32:43
  86. 94.
    The Algorithm Of You: Data Strategy & Insights 2018 Forum Preview11/20/2018
    28:32
  87. 95.
    The Agile Enterprise11/15/2018
    27:04
  88. 96.
    How To Unlock Seamless Customer Experience (Live)11/08/2018
    20:36
  89. 97.
    Nationwide: Innovation At 92 Years Young11/01/2018
    38:51
  90. 98.
    Business Platforms: How Asia Is Building Customer Relationships10/25/2018
    31:41
  91. 99.
    GDPR: The Coming Global Standard10/18/2018
    27:09
  92. 100.
    Building A Culture Of Innovation10/11/2018
    35:50

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