What It Means

By Forrester

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

  1. 1.
    Could The Chip Shortage Derail Your IT Transformation?
    23:57
  2. 2.
    A CISO’s Guide To Employee Empowerment
    24:44
  3. 3.
    Retailers: Here’s What To Expect During The 2021 Holiday Season
    32:08
  4. 4.
    Solve Customer Mysteries By Uniting Quant & Qual
    20:53
  5. 5.
    The Why And How Of Co-Innovation
    31:16
  6. 6.
    The Rising Cost Of Ransomware
    31:03
  7. 7.
    Why Investing In Employee Wellness Is No Longer Optional
    29:54
  8. 8.
    A CFO Within Marketing? For Mastercard, The Move Paid Off
    27:05
  1. 9.
    Causes And Cures For Toxic Culture In The Security Org
    28:26
  2. 10.
    The “Wild West” Era Of Digital Advertising Is Ending
    39:24
  3. 11.
    Innovative AND Sustainable? Akamai Says “Yes”
    27:21
  4. 12.
    Nestlé’s Tech-Driven Innovation At Work
    24:38
  5. 13.
    Risk, Reward, And Trust In The B2B Sphere
    28:15
  6. 14.
    Trust Is Up For Grabs — What’s Your Plan?
    32:43
  7. 15.
    To Succeed In B2B Sales, Talent Alone Won’t Cut It
    28:55
  8. 16.
    The Pandemic’s Lasting Impact On Employee Engagement
    31:24
  9. 17.
    What It Takes To Create Audience-Centric B2B Content
    22:24
  10. 18.
    What Is Design Debt?
    28:09
  11. 19.
    IT Industry Breathes A Sigh Of Relief In API Case
    26:41
  12. 20.
    What Is A CX Tech Portfolio?
    24:47
  13. 21.
    The Pandemic’s Long-Term Lessons For Retailers
    28:15
  14. 22.
    The Secret To Installing Creativity In Your Organization
    37:18
  15. 23.
    Will Vaccines Bring Travel Back?
    29:18
  16. 24.
    Business Resiliency Lessons Learned From COVID-19
    29:35
  17. 25.
    What’s The Role Of Vaccine Passports In The Return To Work?
    25:49
  18. 26.
    Emerging Tech In Banking: What’s Hot And What’s Hype?
    23:51
  19. 27.
    A Look Inside Enterprise Holdings’ Product Development Strategy
    28:59
  20. 28.
    Healthcare’s Gone Virtual, And There’s No Going Back
    26:52
  21. 29.
    The Time Is Right For A Federal CCO
    24:56
  22. 30.
    How Customer Service Will Evolve In 2021
    31:41
  23. 31.
    Reaching Beyond Delight In Customer Journeys
    30:49
  24. 32.
    The State Of Consumer Trust
    27:03
  25. 33.
    The Future Of B2B Sales: More Personalized And Process-Driven
    29:07
  26. 34.
    COVID Wrote The New Business Case For Digital
    24:20
  27. 35.
    The Shift From Remote Work To Anywhere Work
    31:02
  28. 36.
    How B2B CMOs Can Win Over The Company Board
    21:24
  29. 37.
    The Well-Being Opportunity For Financial Services Firms
    32:52
  30. 38.
    Tech Trends To Watch In 2021
    21:09
  31. 39.
    Forrester Predictions Roundup: Explore The Trends That Will Define 2021
    18:58
  32. 40.
    How Manufacturing Will Get Smarter In 2021
    28:57
  33. 41.
    European Predictions 2021: Regulators Prioritize AI And Remote Work
    27:03
  34. 42.
    CX Predictions 2021: Design For Consumer Trust
    23:02
  35. 43.
    Big Risks Are The Safest Option For B2C Marketing In 2021
    29:05
  36. 44.
    In 2021, B2B Marketing And Sales Become More Human, Thanks To Tech
    28:02
  37. 45.
    Predictions 2021: What CIOs Can Expect In the Year Ahead
    27:32
  38. 46.
    Future Fit Technology: The CIO’s New Path Forward
    35:24
  39. 47.
    Best Of EX 2020
    30:10
  40. 48.
    Autonomous Finance: It’s A Matter Of Trust
    31:41
  41. 49.
    The Role Of Technical Debt In The New Normal
    37:18
  42. 50.
    How B2B Marketing Leaders Can Plan For The Unpredictable
    28:33

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