The Extraordinary Business Book Club
By Alison Jones
What’s ‘extraordinary’ about the Extraordinary Business Book Club? * It’s aimed at leaders of extraordinary businesses, those with something distinctive and significant to say. * It showcases extraordinary books, those that make a particular impact in their field or demonstrate an innovative approach in how they work alongside the business. * The books featured are from both male and female writers, aiming for – extraordinarily – a 50/50 balance between the two. * Unlike most book clubs, it’s aimed at writers who are also readers rather than just readers; we go ‘under the hood’ to the process of writing the book and its relationship to the business . * It recognises that the book is now part of a much wider content ecosystem, and explores how content has become an essential part of business today.