Rise Grind Repeat

EIC Agency

Welcome to the Rise, Grind, Repeat Podcast where we (Dustin Trout of EIC Agency) talk to local entrepreneurs about their entrepreneurial journey. Their woes, and discuss strategy on different digital marketing tactics that they can maybe implement in their own business.

All Episodes

Eric Whitmoyer & Joe are highly accomplished “no-nonsense” executives, life-coaches, public speaker, author, and business consultant. He is an entrepreneur and executive leader that leverages his skills, experience, and finely-honed business acumen to vault companies to peak success. Among his many achievements, Eric is recognized as an Advanced Certified Trainer in the “Success Principles” material and methodologies by the prestigious Jack Canfield Organization.  Additionally, Eric is a certified instructor of the Culture Transformation Tools Training offered by the Barrett Values Centre. He is certified in numerous Sales Training and Sales Leadership programs. As well as publishing his book, “Success with Goals – Designing Your Life with Purpose.”  However, despite all his success in his career and other endeavours, he cherishes his role as a husband, father, and grandfather above all and is immensely proud of his whole family, including the recent additions of his grandchildren!

Oct 4

59 min 15 sec

David DeLorenzo is a native Arizonan. He attended college at Arizona State University and graduated with a Bachelor of Arts degree in Marketing. After college David worked for Warner Bros records distributor, which started a 10 year career in the record entertainment industry. While engaged in the record industry, and armed with marketing knowledge, David opened his first marketing company called Diamond in the Rough Promotions.  While building his business, David discovered a niche market that could use his services: the restaurant industry. He developed his current affordable insurance for all sectors of the hospitality industry. David is a dedicated member of Arizona’s restaurant community, constantly staying current on the bar and restaurant industry, marketing to ensure that he is providing outstanding, quality service for restaurateurs.  In addition, David has built a reputation in the industry based on the trust that he will always look to serve the best interest of his clients in both insurance price and coverage. David is a silent investor of four restaurants in the Phoenix metro area. David feels that by traveling to these restaurants and getting his hands dirty he better understands the needs of the restaurant industry and thus, his client.  David is an avid runner and health fanatic. He is a family man at heart and cherishes the time he is able to spend with family and friends. David also enjoys music and science fiction and has a special place in his heart for Star Wars. “For those that need it, make time he will.”  ______   Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Oct 4

35 min 26 sec

Marc Pacquette dedicates itself to helping Clients build and protect wealth through sound Estate Planning and Business Law principals. Using up to date training and study, The Law Office of Marc C. Paquette, PLLC works closely with clients showing them how to protect everything they are working hard to obtain. Because Estate Planning is such a personal matter, each plan is tailored to the individual or married couple. As a Solo Practitioner, I am also sensitive to establishing sound estate plans for same sex couples who are at a disadvantage because of the laws and statutes of Arizona and USA. ______   Rise Grind Repeat Podcast powered by EIC Agency  ______   Hosted by Dustin Trout  Produced by Andrei Gardiola   __________   Check out the full video episode at:  https://bit.ly/3dlwjnJ  ttps://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv   For more information visit our website at https://eic.agency/  We are also on Instagram @EveryImpressionCounts

Oct 4

55 min 53 sec

After dropping out of college, Diana didn’t want to waste her smarts even at her most humble moments. As the sorted out cleaner in her neighborhood, she learned the struggles of trying to create rapport, always asking for referrals and negotiating her prices, etc. She also met other small cleaning providers especially in the Black and Hispanic communities and got to listen to their unique stories. That inspired her to create Clyn, an app that is specifically made for people like them and herself.   Her biggest reason, however, is to change the perception of how home service providers and janitorial jobs are looked upon. “We often see that cleaner or janitor in the shadows always cleaning up around the house or office spaces, but don’t hear of them,” she says. “Maybe an occasional “hello” or “Hola”, but we don’t realize how much effort they put to make sure our environment is clean and clear so we can focus on our daily tasks.

Aug 23

40 min

The Wildjoy story began in Lacy's college bedroom dreaming about how to make life more fun. Like most seniors, Lacy was planning to pursue a full-time corporate role after she graduated, yet her passions couldn't have been farther from corporate life. Lacy was knee deep in her entrepreneurship major trying to come up with a company that she actually loved and could pursue instead of a corporate job.   The name 'Wildjoy' came from the feeling of being wild and free and paired it with the german translation of my favorite song, Jubel by Klingande, meaning joy. If you put it together, wild-joy!!! In March before graduation, I called my full-time offer and decided to go all in on the baby version of WILDJOY.   ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Aug 16

38 min 46 sec

Heidi explains what Lifeguarding Legacies is all about; Without a custom estate plan and lifeguard to protect your legacy, you run the risk of drowning in the complications of what can happen if you swim the legal waters without a buddy. Lifeguarding Legacies is an easy and affordable concierge service for wills, trusts, probate and estate planning. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Aug 2

43 min 14 sec

______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jul 19

48 min 50 sec

Most of us think “military aid” is something the U.S. provides to other nations, and don’t realize that our own troops and their families are often hurting financially. Military pay rates are low. Many young, newly enlisted families qualify as “the working poor.” Multiple deployments can mean frequent relocation, leaving a civilian spouse to find a new job while the other is overseas. And if military pay gets messed up (it happens), the rent or mortgage still has to be paid; the kids need food and clothes. Christina Erlandson talks about how the nonprofit Military Assistance Mission steps in to help service members have one less worry. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jul 12

38 min 3 sec

Jason Bressler and his father created the Phoenix Metro Chamber of Commerce with the mission of helping members make connections that grow their businesses and benefit the community. So Jason can teach you some things about networking. For example, at an event, “If I meet two great people, that’s a win,” Jason says. “Set your expectations realistically. Don’t go in saying I’m going to meet a hundred people and then you meet two and you think what did I come to this for? Go in with the mindset that ‘I’m going to be me: genuine, real, honest, sincere.’ People will appreciate that and want to be a part of you and your organization.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jul 5

51 min 26 sec

The COVID pandemic hit Green Mountain Grills hard. Their top-quality wood pellet grills are the first choice of many competitive grillmasters, but competitions were on hold. When things finally started to open back up, “Shipping issues,” says Jason Baker of Green Mountain Grills. “Guess what — You’re not getting product!” Jason says it’s been very tough, but “You can’t be beat if you don’t give up. When you’re in business, expect something crazy every day. If you work hard enough you’ll get through all those issues. You have to have the mantra that you’re just going to keep pushing forward, and get up and face the next day.”   ______  Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout  Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jun 28

33 min 4 sec

Just because your definition of success is simple doesn’t mean it’s small or doesn’t matter Kyle Davidson’s “why” was shaped by his family. So when he started 12th Street Creative, his video production business, he says he knew, “My simplified ‘why’ was to work with just one business, one person, and help them realize what their story is and then tell it. If I can make a living doing that,” Kyle says, “that sounds like a pretty good life.” The best part, he says, is the rebound effect. “Listening to people tell their stories, bringing it out of them a little bit, so then their story can change someone else.” For Kyle, that spells success, and he says that’s important. “Once you can define success, the journey to get there gets a whole lot easier.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jun 14

48 min 24 sec

Evo Terra’s Simpler Media takes the mystery and fear out of podcast production. Simple! Evo Terra has been in podcasting since the beginning, when he was part of the team behind an internet-based broadcast in 2002. Now his company, Simpler Media, helps businesses like yours with the lessons he’s learned. One of the questions he gets most often from business owners considering a podcast is, “What am I going to talk about?” Instead, Evo says, “Ask ‘What do I want to achieve?’ A podcast episode has a beginning, middle and end. It’s going to tell a story. What story is that — your brand? Your thought leadership? Why your people are special? Think about telling the story that needs to be told to drive business outcomes.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jun 7

43 min 8 sec

Lots of us have out-of-the-ordinary career paths, but Jeff Davenport’s was way out. With a bachelor’s degree in biology, he never worked in the field. Instead, he discovered radio, and has been in broadcasting for more than 25 years, most of them as operations manager for a multichannel company. Lots of people in southeast Arizona also know him as the host of a weekly trivia night that’s been going on for nearly six years at a Native Grill and Wings, “Home of the one and only unique, live trivia night and game show experience!” Jeff attributes his success to his “serendipitous, surreal life,” but he also has a true gift for seeing opportunity. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jun 1

1 hr 37 min

Mark Asquith created Rebel Base Media, a U.K. tech company that helps businesses become as successful with podcasting tools as he has been. Getting his start in web design, Mark says he didn’t know he was an entrepreneur until somebody told him he was. He was just taking care of business that came through the door, not worrying about scale and capacity. He says a lot of would-be entrepreneurs would be better off thinking of themselves as business owners first. “Do the work, tell the people, let people know where you are,” Mark says. “That’s business. When you can prove you’ve done it four times, then you’re an entrepreneur.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

May 24

48 min 10 sec

Dan Tyre devotes as much effort to giving away what he’s learned as he does at his job. Dan was the first salesman on the original team at HubSpot in 2007. Now he’s sales director, overseeing “smarketing” — sales + marketing — for more than 750 employees. But he admits his own mission is more ambitious still: “I want to do the most good I can for the universe,” Dan says, and he starts by sharing what he knows. “I’ll sit with entrepreneurs and ask, ‘Where are you stuck?’” Dan says, “because entrepreneurs hit these things all the time. So if you find somebody else who’s been through it, who’s seen that movie before, that’s very valuable.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

May 17

59 min 53 sec

You know what the pandemic did to your business. Now imagine what it would have been like for you if your business is to help thousands of other businesses. Thomas Barr is vice president of business development for Local First Arizona. He says as soon as business emergency funds became available, LFA organized members for a letter-writing campaign to the governor saying, “We need federal aid for small businesses.” Moving fast was critical because the bureaucratic hurdles are high. Arizona was one of the first states able to access federal disaster loans, Thomas says, “but we had to be on it right from the beginning.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

May 10

45 min 20 sec

Design Pickle, Russ Perry’s concept of a subscription creative services provider, has been an enormous success, according to lots of the national business press that has discovered Russ and his team. But Russ says they were successful from the start. How did he do it? “I created a pricing and business model that had this crazy thing called ‘profit’ from the beginning,” he says. “I didn’t operate from a deficit. We were posting profits from day 1, so I piled all of those profits back into growth.” Russ says, “We can optimize later. The ability to grow now means we’re solving a problem and delivering on that. And that means we’re doing something right.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

May 3

41 min 48 sec

LighthousePE is a pretty specialized brand, providing proximity marketing primarily for the travel, casino gaming and hospitality industries. But Lighthouse CEO Andrew Steele has a lot to teach anyone who deals with customers in the digital realm. He has tips for easing customers’ minds when it comes to privacy — “We are very strict that the data we collect is only to enable LighthousePE to work for them.” — and on relationship-building through a crisis like COVID-19. “Just the ability to be able to maintain mindshare and touchpoints has value,” Andrew says. “It’s engagement that makes consumers feel you understand them.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Apr 26

50 min 39 sec

Outbound sales are some of the hardest marketing there is. That’s why Justin Michael has made a science of it, studying what works and using that knowledge to help his clients. One of his top tips? The power of interacting within 24 hours after a contact, with email, voicemail, LinkedIn and Twitter. “I’ll do a lot very quickly,” he says. “I call it a cluster. It creates a bee-swarm effect.” Justin also relies on behavioral science to maximize the impact of contacts like emails and images, knowing how much time a client is likely to spend down to the tenth of a second. Best of all, he shares what he knows for free, on his site, on Reddit, … and RGR! ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Apr 19

45 min 14 sec

Marketing through video scares lots of people. We’ve all seen bad ones, and we don’t want to do those. David Navarrete helps businesses avoid those mistakes and others, and he starts with a clean sheet of paper. First, he helps them determine what they want a video to do for them (“More followers is not the same as more clients,” he reminds), and the audience they want to reach. Then, preproduction, production and postproduction, and the client is invited to monitor each step. “But it’s really super-simple,” David says. “You come to me with an idea — it can be the simplest idea — and as the director, I’ll make you a perfect story about it.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Apr 12

50 min 56 sec

Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. “The philosophy of content is that you’re just there to help,” Edward says. “The best marketing is when you help your customers be more successful in whatever it is they do. If you take that into the heart of your marketing strategy you can’t really go wrong.” Supermetrics’ 400,000 users worldwide agree. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Apr 5

39 min 51 sec

It’s fun to listen to Clay Manley talk his walk. He’s the founder of Speakeasy Sales Copy, and when you listen to him talk about what he does for businesses that hire him, it’s easy to see why he has a long string of successes and awards: he’s genuine about wanting to help clients succeed. “People are doing amazing things, even during COVID,” he says. “Maybe they lost their jobs and they’re moving online; maybe they have an offline business and now they’re venturing online; maybe they have something incredible that they’re passionate about that’s not selling, and it should be. I want to help those people get to the next level.” Listen. Learn. ______  Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout  Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at  https://eic.agency/  We are also on Instagram @EveryImpressionCounts

Mar 29

58 min 26 sec

Lexy Romano isn’t blinded by the spotlight. She’s been a stage performer  most of her life, singing and dancing on stages around the world,  performing off-Broadway in NYC and opening for Katy Perry and Tim  McGraw. So you’d expect she’s at home on camera, too. But when Lexy  created her own online program in Phoenix, “Phx Finds,” even she was  surprised at how much effort and time — especially time — it takes to do  it right. Now, besides sharing what she finds in Phoenix, she offers  coaching for people who want to get in front of the camera for their own  business. Lexy started “Phx Finds” from square 1. She has lots to  teach.  ______  Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at https://eic.agency/  We are also on Instagram @EveryImpressionCounts

Mar 22

40 min 34 sec

While the pandemic changed the way many of us work, imagine handling the marketing for a business that suddenly had no market. Christine Ferris of True Food Kitchen says the restaurant business shut down overnight, and their capacity for 100% online orders and delivery wasn’t ready. “We went from having a marketing plan for the whole year to having no money,” she says. Today, as things seem poised to open back up. Christine says the crisis changed the way she looks at her role. “Pivoting was really the key, in terms of what are really effective marketing and communications strategies we could use with a minimal budget.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Mar 15

43 min 59 sec

Tim Fitzpatrick set a simple mission when he created his mobile marketing company, Rialto Marketing, in 2012: helping service businesses simplify marketing so they can grow with less stress. And he speaks from 20+ years of experience when he says, “People overcomplicate marketing.” You don’t need a 20-page plan that’s irrelevant in three months. Tim shares his outline of a six-step, 90-day marketing plan — and only 90 days — because, “You need a marketing plan that’s simple and that you can make course-corrections to along the way.” And after 90 days? Look at what worked and what didn’t, make adjustments, and start over. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Feb 22

48 min 4 sec

In his 30+ year career, Hans Schatz has watched a lot of corporate leaders, read their books, and read the books they’re reading. Two of the more important lessons he shares are: 1) Lots of them talk about the four C’s of leadership: credibility, competence, character, courage. But no matter how successful your business is, if you don’t have good character, it doesn’t mean anything. And 2), People can get blinded by their passion. Like it says in “Good to Great,” you have to be willing to pick up the rocks in your business, look at the squiggly things underneath — and deal with them. Be committed to your purpose, but be willing to alter your route. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Feb 16

52 min 45 sec

Are you starting a business? Dallin Huso says the first question to ask yourself is, “Why?” But don’t stop there. Also ask yourself, “OK, but why do you want that?” and keep asking and answering until you figure out exactly why you’re doing what you’re doing. For example, Dallin knew why it made sense for him to start a pool care company. He knew the business from 10 years of working for his dad’s company. But Dallin says he doesn’t necessarily have a passion for pools. What he does have are goals: “financial freedom and control over my schedule so I have time to create strong relationships. And the road to those goals is building my business.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Feb 8

44 min 49 sec

When lifestyle publisher Cynthia Sassi created Fabulous Arizona, she staked out a territory as big as the state. She says, “Some people focus just on food or fashion. We cover all aspects of Arizona, like a magazine.” That’s her background after all — national and local magazines. She likes that versatility. She likes being able to use it to support local businesses. And she likes that advertisers are willing to support her efforts. But she cautions, you can’t help everybody. “At some point you have to start saying no, and that was a game changer for me.” And that’s allowed her to make money and still feature, as she says, “everything fabulous!” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Feb 1

46 min 58 sec

A post on Alecia Grant’s homepage, VivaKolor, is titled, “Putting what you want out in the universe.” And that’s what Alecia’s been doing for six years. She started as a blogger specializing in nails. Because she made good use of hashtags she was contacted by a brand to promote their products. More visibility, and lots more hashtags, brought more brands and more deals. Alecia evolved from nail blogger to fashion and lifestyle influencer, and VivaKolor went from hobby to career. She says, “Whatever we think about the most, believe in the strongest, expect on the deepest levels, or imagine the most vividly shall be our experience.” ______  Rise Grind Repeat Podcast powered by EIC Agency  ______  Hosted by Dustin Trout Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at https://eic.agency/  We are also on Instagram @EveryImpressionCounts

Feb 1

37 min 56 sec

“You can keep being frustrated, or you can realize you’re doing something wrong.” Garret Schwartz doesn’t claim to have answers for your business, because he’s still finding them for his — every day. And that’s refreshing. Business model? “We don’t know yet. We’re still figuring it out. We know we’re solving a problem. We know we’re making a difference in people’s lives. How do we monetize what we provide?” Garret and his brother founded Resinate to do something about plastic waste, and they selected the rapidly expanding cannabis industry as their source for materials. Now they’re refining a business that melts and repurposes plastic. Garret’s journey is still young, so maybe it has some lessons for yours. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jan 25

46 min 58 sec

One of the most important lessons you can learn from Aileen Cronin isn’t about what she does, but what she did to get there. She identified her passion and found a mentor. She quit her job, refinanced her house, and worked with her mentor for three years. With no income, she lived off her life’s savings. “I was dedicated to this becoming my whole life,” Aileen says. She started her own company from scratch, moved it to a market with no competitors, and grew it from two to a team. Chances are you don’t want to start a concierge company for dog training and canine care, but that doesn’t mean you can’t learn a lot from Aileen. So sit. Stay. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jan 18

48 min

A marketing partner whose only motivation is to change your world. Too good to be true? You’ve heard those ads for a jewelry retailer: “Now you have a friend in the diamond business.” If you run a marketing agency, wouldn’t you like to hear the same thing from somebody who can help you with your business? Shaun Clark wants to be that guy. “We’re partnering with agencies to make something magical,” Shaun says of his all-in-one marketing platform company, HighLevel. More than 7,000 agencies are signed on for the magic, Shaun says, “and because agencies share us with other agencies, we’re able to multiply our efforts to help clients grow.” Sounds like you have a friend in the platform business. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Jan 11

35 min 50 sec

Tim and Pat Curran were athletes in college, and they stayed in the  business; one as a coach, one in athletics marketing. As they looked  back they realized their college sports experiences had provided them  all the fundamentals for building a personal brand — even before they  had careers. And they also realized they had something to teach. Now  they own Curran Media Company, an LA-based sports branding agency that  works with professional athletes, media companies, brands and award  shows. Pat says, “We understand the business of sports from every  angle.” And some of what they know can benefit any brand. Even yours.  ______  Rise Grind Repeat Podcast  powered by EIC Agency  ______  Hosted by Dustin Trout  Produced by Andrei Gardiola  __________  Check out the full video episode at:  https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv  For more information visit our website at  https://eic.agency/  We are also on Instagram @EveryImpressionCounts

Jan 8

40 min 18 sec

Don’t buy bells and whistles if all you really need is a bell. Jason Turnquist and his partner started their web development company in 2009, building WordPress sites from a college dorm room. Today, Fyresite’s team of more than 20 specialists serves high-profile clients in Arizona with comprehensive app and web development. So what’s Jason’s best advice for your digital marketing? Don’t buy what you don’t need. “What you develop needs to serve a purpose,” he says. “If an app doesn’t serve a purpose, stick with a website. You don’t need a web app if you don’t use a login system, and a mobile app needs to have value.” Jason’s bottom line: “You need to define what your product is solving.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Dec 2020

41 min 8 sec

Ever mow a yard? You start on the edge, mow all the way around, then move in a little and make another circuit, then another, then another. It can take a while, and progress is just one row at a time, but eventually, you get it looking the way you want it. That’s the way building GreenPal has been for Bryan Clayton and his partners. It’s a nationwide online marketplace; an Angie’s List only for lawn care. Seems like a great idea, right? But even great ideas take time, and Bryan says “the graveyard of failed marketplaces is very full.” His advice? Be prepared to spend a decade to make it work. “We’re just now, six years in, figuring it out.” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Dec 2020

47 min 13 sec

Everyone makes mistakes. Devin Butler wants you to learn from theirs. Devin Butler knew he wanted to be an entrepreneur. He just didn’t know in what. A few business ideas, he admits, “did not pan out,” but that gave him another: Since no one knows more about learning from ideas that didn’t make it than other entrepreneurs, help them learn from each other. That was the start of Arizona Entrepreneurs, “a community for like-minded people to connect, learn, and grow.” The network began in October and is spreading — slowly, the way it’s supposed to, Devin says. He wants a culture in which everyone is there for the right reasons: to grow their business and meet like-minded people; not “What can I get?” ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Dec 2020

42 min 36 sec

Images? Cool. Videos? Great. But Clay Manley knows they can’t do a thing without copy.  When someone tells you a picture is worth a thousand words, remember: they’re using words to measure value. The fact is, every other kind of marketing content — images and video — relies on copy to close the sale. That’s what Clay Manley knew when he was starting his own copywriting business. He had been writing his own blog for a while, and when it was acquired and he got a full-time job writing content, he began to realize, “Copy is everything.” Clay turned that passion into a career writing for businesses, large and small, in hospitality, pet supplies, health and wellness, and real estate. And how did he start? By giving stuff away. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Nov 2020

49 min 32 sec

When you think about your content, would you rather be known for spin or for truth? Marketing and public relations aren’t the same, but you can use PR best practices to benefit your digital marketing efforts. So says Virgil Renzulli, and he would know. After more than four decades heading up strategic communications for some of the top universities in the U.S., and now with his own consulting firm, Virgil says PR gets a bad rap. Good PR, he says, isn’t about deception and spin. It’s about making your best case to an audience without lying or stretching the truth. That’s what you want for marketing your brand. You can spin people, or you can find ways to help them while telling them the truth. Word will get around either way. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Nov 2020

56 min 34 sec

If you ask an experienced voice-over artist like Kane Jungbluth-Murry what’s the most important thing about producing a video or commercial, you might expect him to say, “Hiring me.” He doesn’t. He says it’s “understanding your audience. That’s the only way your script will come across the way you want it to.” Kane says watch other samples of content and, if possible, read their scripts ... “as many things as you can that are like things you want to make.” And then — hire the right voice. We can’t all have Kane’s silky baritone, but when it tells you, “Not everybody can do voice-over. The wrong voice ruins the best script,” believe it. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Nov 2020

51 min 3 sec

Great product isn’t enough to scale your business where you want it to be. Jono Petrohilos was feeling good about his business. The site for the online fitness service he and his partner created was seeing 4,000 users a month. Many of them were buying. But Jono admits he didn’t know how those users were finding them and where they were coming from. He hadn’t discovered the power of data analysis. Once he started analyzing the data, he started focusing his SEO strategy to win just a few keywords in his space. This year, their service is Fitness Australia’s Educator of the Year. But as he looks back, he says having a great product without building audience is like opening a restaurant in the middle of a desert. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Nov 2020

1 hr 9 min

Not generating the revenue you want? Maybe the problem isn’t your product (hint, hint). Think of all the time you spent developing your product. Now think of how much time you’ve spent polishing how you present it. Ashley Bright’s message is simple: communication mistakes are costing you money. He’s called The Message Fixer, and the string of Fortune 500 clients he’s worked with for two decades can tell you why. Ashley says your message, more than your product or service, determines your results, and he shares some fundamental techniques and mindsets for improving your messaging so you can “get the money you need to succeed.” Listen to Ashley’s message, because what you don’t know may be hurting you. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Oct 2020

1 hr

Bad guys always find ways to exploit internet users. Matt is the good guy who stops them. When mobile communications started out, Matt Gillis spent lots of hours on the golf course showing businessmen what a cell phone could do. Then he was the guy at Verizon that game publishers went to to get their games approved, then started his own game company, then helped mobile app developers make money from ads. Now he runs Clean.io, a cybersecurity company that protects developers against malicious ads. The creators of those ads, Matt says, are “some of the most sophisticated media buyers on the planet.” They ruin the user experience. And some of those users might be yours. So it’s good to have Matt on your side. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Oct 2020

43 min 30 sec

Forget “Location, location, location.” Now it’s “Relation, relation, relation.” Being a realtor is hard; trying to get to know someone in a short amount of time and convince them to trust you in helping them make one of the most expensive purchases of their life. Dallas Andrews learned some lessons from that, applied them as he created video content for his agency, and now he has a second career: helping other realtors produce effective video content for social media. Dallas says effective content for any business, like success in real estate, is about building trust: convincing the customer they can depend on you for what they need to hear, and that you’ll help make them smarter so they can make educated decisions. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Oct 2020

1 hr 2 min

Everyone knows a podcast can be a valuable part of your digital marketing strategy. But it can be much more; it can actually help define your business — and not just for listeners, but for you. Justin Brown started in tech sales, then the entrepreneur bug bit and he built a video production company. He says the podcast he started to promote his business gave him “a way to get my own voice. I started interviewing heads of marketing and people whose voices already mattered, and it gave my voice power. People cared about what I had to say.” Justin pivoted his company, Motion, to be a full-service podcast provider. And never looked back. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Oct 2020

51 min 35 sec

There’s a lot of talk about storytelling in digital marketing, but that doesn’t necessarily mean copy. Sarah Hoag tells stories through images. For businesses, she says pictures can even be better than words for demonstrating what you do in an engaging way and telling a story about you and the experience of working with you. She says, “It’s about creating an emotional connection that can make clients fall in love with your brand.” So it’s probably natural that she also specializes in images that show the emotional connections within families. Sarah is a deep thinker, not just about the power of images, but about branding and client relationships. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Sep 2020

55 min 33 sec

You’d think the No. 1 rule for branding is, “Don’t name your company for something it doesn’t offer.” But David Wachs bet his potential customers weren’t looking for actual handwritten notes, invitations and thank-yous; just the look and the ambience — something that says “I care enough about our relationship to pay extra attention to this.” David created Handwrytten, which uses robots holding actual pens to automate handwritten notes at scale. Was it a good bet? 300% annual growth says yes. And what does David have to teach you? Handwrytten wasn’t his first venture, but he learned a lot about addressing customer needs along the way. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Sep 2020

56 min 50 sec

When you look at a Phat Scooter, you’d think virality is standard equipment. And they are hot right now. But Phat’s president, Derrick Mains, says they struggled with the same challenges as any startup. Derrick’s been involved with more than 150 companies in his career, some wildly successful, some … not so much. He says there are more similarities between those that make it and those that don’t than you might expect. And he’s learned that the transition from struggling to succeeding can be instantaneous, and if you slack off before you reach that point, you never will. Derrick shares what can keep you going till that magic moment. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Sep 2020

1 hr 2 min

When Quinlan Wilhite started Qmulative, his brand was … himself. Then it took off.  | RGR 065 Quinlan started Qmulative in 2009 as an online feed about his interests: skateboarding, cars, hip-hop, street art. A few years later his grandmother taught him to sew. He took classes to get better, went full time in 2016, showed his work at Tucson Fashion Week, and in 2018 was named Lifestyle Designer of the Year at Phoenix Fashion Week. Now Qmulative is a cut-and-sew street wear brand, but it’s still all about Quinlan and his unique view on fashion. His biggest boost came from linking his very modern brand to another that’s more than a century old: His Arizona-inspired T’s, a combo of Quinlan and the 48th state, are a huge hit. ______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts

Sep 2020

46 min 17 sec

News flash: Sterling Cooper Draper Pryce closed its doors 50 years ago | RGR 065 Dan Englander took a while finding his marketing niche. He started with an agency, then did sales for an animation studio. He finally settled on lead generation as his business because he noticed, even from his agency days, a lot of agencies need help. Dan created Sales Schema to help those agencies solve a big problem. “They’ve reached a point where referrals and personal networks and the stuff that it took to build the agency just aren’t enough anymore,” he says. “The Mad Men era is over. Anybody who tells you generating meetings and closing deals is easy is lying. It takes time. It takes effort. Our goal is to make it easier.”   ______   Rise Grind Repeat Podcast  powered by EIC Agency  ______   Hosted by Dustin Trout  Produced by Andrei Gardiola  __________   Check out the full video episode at:   https://bit.ly/3dlwjnJ  https://spoti.fi/2Mgfpe6  https://apple.co/2MiQdUv   For more information visit our website at  https://eic.agency/  We are also on Instagram  @EveryImpressionCounts

Aug 2020

46 min 15 sec

Zombies are a good business model. How? They’re tough. They don’t quit. And most importantly for veteran copywriter Ken Moskowitz, they’re not dead. Ken had a reputation for taking ad copy that didn’t work and turning it into winning words. So when he started his copywriting company, he named it for his trademark skill: bringing ad copy back to life. And, like their namesake, they spread. Ad Zombies has worked for 3,000 agencies and 10,000 SMB’s around the globe, providing copy with interesting angles most agencies never think of, and providing it fast. (OK, zombies aren’t fast, but these are. And really, really good.)

Aug 2020

1 hr 6 min