Influence Global Podcast - shining a spotlight on influencer marketing

By Gordon Glenister

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

  1. 1.
    S3 Ep10: Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers
    19:49
  2. 2.
    S3 Ep9: How Charities Are Working With Influencers
    24:56
  3. 3.
    S3 Ep8: How To Find Influencers With Authentic Engagement
    23:41
  4. 4.
    S3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of Influence
    22:52
  5. 5.
    S3 Ep6: How Purecane Developed Its Brand Identity With Influencers And Reach Over 12% Engagement
    24:26
  6. 6.
    S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing
    26:03
  7. 7.
    S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing
    27:31
  8. 8.
    S3 Ep3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story
    21:38
  1. 9.
    S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal
    29:00
  2. 10.
    S3 Ep1: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story
    17:12
  3. 11.
    S2, Ep21: What's It Like to Run An Influencer Talent Agency
    21:05
  4. 12.
    S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers
    16:58
  5. 13.
    S2, Ep19: In Conversation With Sophie Clark From Talkwalker
    20:14
  6. 14.
    S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar
    32:11
  7. 15.
    S2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond Influence
    17:56
  8. 16.
    S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer
    24:49
  9. 17.
    S2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in Canada
    26:36
  10. 18.
    S2, Ep14: What Does It Cost To Hire An Influencer
    38:18
  11. 19.
    S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass
    25:29
  12. 20.
    S2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton
    18:38
  13. 21.
    S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed
    27:26
  14. 22.
    S2-E10: How To Tackle Sensitive Subjects
    19:41
  15. 23.
    S2-E9: Influencer Marketing Trends - Impact Of Covid-19
    18:15
  16. 24.
    S2-E7: How Influencers Can Protect Themselves
    21:23
  17. 25.
    S2-E6: Getting Diversity Right
    29:07
  18. 26.
    S2-E8: Creativity Is Alive And Kicking
    43:10
  19. 27.
    S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe
    16:19
  20. 28.
    S2-E4: In Conversation With Amber Doig-Thorne
    35:45
  21. 29.
    S2-E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet
    24:14
  22. 30.
    S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell
    22:55
  23. 31.
    S2-E1: PR & Influencer Marketing
    35:12
  24. 32.
    S1-E20: Virtual Influencer Marketing
    26:51
  25. 33.
    S1-E21: Influencer Marketing On Tik Tok
    15:23
  26. 34.
    S1-E18: The Rules Of Influencer Marketing
    13:11
  27. 35.
    S1-E19: Worklife Balance In Lockdown
    29:39
  28. 36.
    S1-E17: The Magic Of Influence
    10:05
  29. 37.
    S1-E16: Keeping Fit And Healthy In The Lockdown
    27:28
  30. 38.
    S1-E15: Influencer Marketing In Challenging Times
    22:20
  31. 39.
    S1-E14: Impact Of Coronavirus On Influencer Marketing
    22:21
  32. 40.
    S1-E13: Influencer Marketing In China
    36:45
  33. 41.
    S1-E12: High Profile & Luxury Brands
    20:58
  34. 42.
    S1-E11: Meet The Major Players: Tom Augenthaler
    29:18
  35. 43.
    S1-E10: Meet The Influencers
    27:38
  36. 44.
    S1-E9: The Role Of The Influencer With Luxury Brands
    24:23
  37. 45.
    S1-E8: The Role Of Influencers In Politics
    25:01
  38. 46.
    S1-E7: What Influencers Really Want - Exclusive Research
    24:46
  39. 47.
    S1-E6: How Influencers Work With Brands
    25:34
  40. 48.
    S1-E5: Influencer Marketing In The USA
    36:29
  41. 49.
    S1-E4: Both Ends Of The Influencer Spectrum
    28:30
  42. 50.
    S1-E3: Essential Legal Advice For Influencers
    28:15

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