You’re listening to Swipe Up, an influencer's sneak peek into the PR world. Created by Katherine Saviola McDermott, a public relations and influencer marketing expert, every week, you can expect insider interviews with top bloggers, Instagramers and Youtubers. We'll dive into their strategies, stories, and struggles - so you can take their advice back to YOUR business. Katherine has landed clients in Forbes, BuzzFeed, and WSJ with client roster of a former US senator, multi-million dollar tech start ups, celebrities, and more. Most recently, working with some of the largest and most well known creators on YouTube and Instagram - and she’s brought that insider knowledge to bloggers over the last year and a half on her blog, Slightly Savvy.