The Solopreneur Survival Guide

By Heather Thatcher

When I first started my online business in 2015 I didn't have a couple extra thousand dollars sitting around to invest in someone's course to hope it worked to grow my business. Many people who had gone through my Mindset Reboot Program were being called to start their own online business but had no idea where to start, so I figured I'd cover both bases and create a podcast that outlines everything I've learned about building successful online businesses from mentors like Matthew Pollard, James Wedmore, Brandon Lucero, Amy Porterfield, Jenna Kutcher, Donald Miller, Ray Edwards and a gazillion books I've read. You can easily and successfully run a business on your own without needing a team of people. It's all about systems, processes and following a clear step-by-step plan. The Solopreneur Survival Guide Podcast gives you that plan to create the business of your dreams - without the stress.

  1. 1.
    Welcome to the Solopreneur Survival Guide!
    3:31
  2. 2.
    Clarify your niche and identify your starting demographic
    19:55
  3. 3.
    What are your three higher level outcomes?
    9:23
  4. 4.
    Your Four Pillars
    9:22
  5. 5.
    Value Articulation Statement
    10:37
  6. 6.
    Life Mission & Identity Goals
    8:55
  7. 7.
    Your Brand Colors and Logo
    12:38
  8. 8.
    Your 5 Brand Connectors
    10:21
  1. 9.
    What is a customer brand story and why do you need one?
    6:36
  2. 10.
    Struggling Avatar
    11:35
  3. 11.
    Dreamy Future Vision
    6:00
  4. 12.
    Identifying the Villains
    7:53
  5. 13.
    Why you're Yoda not Luke
    7:53
  6. 14.
    Why the Trans-theoretical Model of Change is marketing GOLD!
    19:29
  7. 15.
    Refining your value articulation statement
    5:41
  8. 16.
    The Social Media Handshake
    12:29
  9. 17.
    Facebook
    29:51
  10. 18.
    Instagram
    27:02
  11. 19.
    Twitter
    11:15
  12. 20.
    Snap Chat & Tik Tok
    11:15
  13. 21.
    Pinterest
    24:16
  14. 22.
    Linked In
    14:05
  15. 23.
    Why you need a social media scheduling app
    13:48
  16. 24.
    What to post to social media to get the most traction
    8:51
  17. 25.
    Why you need an email list
    6:30
  18. 26.
    What to send in your weekly emails and welcome sequence
    15:51
  19. 27.
    3 Freebie Opt-ins you need
    17:01
  20. 28.
    Software, Segmentation & Scrubbing
    13:28
  21. 29.
    Why you need a wesbite
    8:45
  22. 30.
    Domain Names & Website Hosting
    17:00
  23. 31.
    The Most Effective Home Page
    11:22
  24. 32.
    Your About Page is NOT About You
    7:43
  25. 33.
    Mini-Sales Page/Contact Page
    9:05
  26. 34.
    Blog, Podcast, YouTube - Oh my!
    8:30
  27. 35.
    Your Content Creation Plan
    17:20
  28. 36.
    How-To Content
    5:25
  29. 37.
    Connection Content
    5:39
  30. 38.
    Thought Leadership Content
    7:22
  31. 39.
    Your Core Content Piece
    7:49
  32. 40.
    Why you need to start attracting your audience BEFORE you start making your program
    8:37
  33. 41.
    Google & Pinterest SEO
    7:09
  34. 42.
    How to leverage other people's Facebook Groups
    10:51
  35. 43.
    How to leverage other people's Instagram Accounts
    5:31
  36. 44.
    Other social media growth tactics that work (and the ones that don't)
    14:10
  37. 45.
    Why you need to start with guest blogging and getting podcast interviews
    12:53
  38. 46.
    Courses, programs and membership sites
    22:51
  39. 47.
    How to run a successful beta test
    11:59
  40. 48.
    "Monetize before your make it"
    8:29
  41. 49.
    How to create your course (aka the sticky-note-method)
    9:30
  42. 50.
    Welcome to season nine!!!
    4:58

Listen to The Solopreneur Survival Guide now.

Listen to The Solopreneur Survival Guide in full in the Spotify app