Steven Rick & Tim Elliott
Hello, we are Steven Rick and Tim Elliott and we are the hosts of REMarkable! The Podcast. This is a show where we have really good long-form, free-flowing conversations with people who we think are doing remarkable things in the life or work so that we can inspire you to do the remarkable too.
Some of you may have noticed a change in this podcast. This used to be called The RE of Marketing show but after 30 or so conversations (which you can still listen to below) we changed, those conversations changed us.
We are delighted to welcome Jenny Lowthrop to REMarkable ! The podcast. Jenny is a happiness and agile coach, Peak District champion, entrepreneur, dog mum and travel blogger and one of the nicest humans I know. In their episode we discuss work and happiness. We all work, it forms such a big part of our lives how can we not make it impactful, wellness making and dare I even say remarkable? Anyway, listen to Jenny’s words which are much more eloquent than mine. This episode is bought to you courtesy of our sponsor https://launch.bant.io/reofmarketing_home (Bant.io .) Did you know http://bant.io/ (bant.io) was founded in 2015 to help businesses succeed by solving real-world problems through technology and data-backed methodology. Since then, we have helped thousands of companies generate leads for their business and, more importantly, augment their sales team to work 10x more efficiently. As sales, marketing, and business strategies evolve, we continue to keep our processes nimble to adapt and stay ahead of market changes and technological trends. We analyze data from past and current campaigns, spend hours a day listening to our customer’s feedback and needs and invest in our people and tools - all to ensure we’re bringing the most effective and efficient solutions to our customers."
1 hr 2 min
We first discovered the remarakble human which is Junior Nyemb through a good friend of the show Jonny prest podcast - Brand Master Flash and have stayed in digital contact since then. If you are into creating remarkable brands you'll love the episode as much as we enjoyed the conversation. This episode is bought to you by our friends at bant.io "http://bant.io/ (bant.io) is an all-in-one toolkit for lead generation which is designed to automate your customer acquisition with data-driven experiments. Withhttp://bant.io/ ( bant.io), you can identify and automatically engage with your ideal customers, using proven cross-channel lead generation strategies, including email and social outreach, retargeting ads, PPC ads, and sales chatbots. You'll also be able to monitor the campaign progress across all channels, directly from your dashboard, and adjust campaign parameters in real-time. All of this with the help of a dedicated customer success manager."
57 min 33 sec
Episodes of The REMarkable Show are coming thick and fast, we've had some great conversations already looking at things like creative skills, brand and happiness and today's conversation is about one of the most remarkable things in the world of work, startups. This episodes remarkable guest is https://omranalhabbal.com/ (Omran Al-Habbal) COO and founder of https://www.birminghamenterprisecommunity.co.uk/ (The Birmingham Enterprise Community), one of the best start-up organisations I've come across Omran is a proud Syrian entrepreneur and refugee who left home in 2012 to go on a journey for a better future. He started out selling pyjamas on the streets of Egypt to later on study, work and live in 6 different countries across Europe, Asia and Africa. After founding a couple of businesses Omranco-founded the Birmingham Enterprise Community to be one of the leading supporters for startups and scaleups, from its home in the Midlands, nationwide. This conversation is all about the startup world and how we can build remarkable companies, I hope you enjoy it. You can https://forms.gle/Kqane593HRZTWjA87 (send us a question or comment through this form). Finally speaking about remarkable companies, here's the place where we speak to our sponsor https://launch.bant.io/reofmarketing_home (Bant.io) https://launch.bant.io/reofmarketing_home ("bant.io )is an all-in-one toolkit for lead generation which is designed to automate your customer acquisition with data-driven experiments. Withhttp://bant.io/ ( )https://launch.bant.io/reofmarketing_home (bant.io,) you can identify and automatically engage with your ideal customers, using proven cross-channel lead generation strategies, including email and social outreach, retargeting ads, PPC ads, and sales chatbots. You'll also be able to monitor the campaign progress across all channels, directly from your dashboard, and adjust campaign parameters in real-time. All of this with the help of a dedicated customer success manager."
1 hr 2 min
Welcome to the third episode of The REMarkable Podcast. In this episode, we speak about the sense of adventure. This is something that's played a big part in me and Steve's life through activity and challenge. Today's guest is Charlie Krarup a remarkable chap who runs a pretty remarkable company called https://adventurebase.com/ (Adventure Base) . I will introduce this by simply sharing some of the text from the home page of that very website. It says .. Adventure base is about memorable adventures and human experiences. We specialise in creating and delivering unforgettable mountain experiences. We believe in amazing environments and great people and when you combine the two, it creates something truly memorable. In this episode, we explore that, it's a brilliant conversation and we hope you enjoy it. This episode is bought to you in conjunction with https://launch.bant.io/reofmarketing_home (Bant.io) an all-in-one toolkit for lead generation which is designed to automate your customer acquisition with data-driven experiments. Withhttp://bant.io/ ( bant.io), you can identify and automatically engage with your ideal customers, using proven cross-channel lead generation strategies, including email and social outreach, retargeting ads, PPC ads, and sales chatbots. You'll also be able to monitor the campaign progress across all channels, directly from your dashboard, and adjust campaign parameters in real-time. All of this with the help of a dedicated customer success manager." About us: "http://bant.io/ (bant.io) was founded in 2015 to help businesses succeed by solving real-world problems through technology and data-backed methodology. Since then, we have helped thousands of companies generate leads for their business and, more importantly, augment their sales team to work 10x more efficiently. As sales, marketing, and business strategies evolve, we continue to keep our processes nimble to adapt and stay ahead of market changes and technological trends. We analyze data from past and current campaigns, spend hours a day listening to our customer’s feedback and needs and invest in our people and tools - all to ensure we’re bringing the most effective and efficient solutions to our customers." Dont forget to ask us questions or https://forms.gle/V36ifnaqUQSLxSng6 (get in touch with the show through this little form right here) Cheers Tim & Steve
1 hr 7 min
The first REMarkable guest is Adam BussAdam is a bit of a legend in the city of Derby and has long been the champion of creativity and culture in the city and further afield. Adam is the CEO of QUAD, the creative centre of Derby city and also of Derbys City of Culture bid. With that in mind, it's no surprise I'm sure that this conversation covers many topics including. Civic responsibility - a dull but meaningful phrase Creative skills and why they are so important Mentoring & guides and why they are so important to help us do remarkable work The power of EQ & IQ You can connect with https://www.linkedin.com/in/adambuss/?originalSubdomain=uk (Adam on Linkedin) Check out https://www.derbyquad.co.uk/ (QUAD )here Here's more info on the https://culturederby.co.uk/ (Derby city of culture bid) We hope you enjoy the show and are the first guest of this new format? Don't forget to https://forms.gle/xtQ5JYJfoQ3oEUum7 (get in touch with questions or comments here) A word from our sponsors ..."https://launch.bant.io/reofmarketing_home (bant.io) is an all-in-one toolkit for lead generation which is designed to automate your customer acquisition with data-driven experiments. With https://launch.bant.io/reofmarketing_home (bant.io), you can identify and automatically engage with your ideal customers, using proven cross-channel lead generation strategies, including email and social outreach, retargeting ads, PPC ads, and sales chatbots. You'll also be able to monitor the campaign progress across all channels, directly from your dashboard, and adjust campaign parameters in real-time. All of this with the help of a dedicated customer success manager." https://launch.bant.io/reofmarketing_home (Please check them out here )
We're back ... and we are both super excited to birth our new show right into your ears. This is The REMarkable Show episode 1 where we introduce whats to follow, what changed, what stayed the same and what you can expect. Enjoy
15 min 33 sec
This was a podcast based on the philosophy of RE ... RE:thinking, RE:Framing and RE:marking on outstanding work by good people. Yes, we've grown, we've changed, and we hope you have too. Because conversations change things. The 30 odd conversations we had in the first three sessions changed us. Conversations take what's in someone's heart and mind and put it into the world and that's what we want to do. Start conversations with RE-markable people who are doing RE-markable things in life or business. So they inspire us all to change and to do inspiring work. So, we're not going away....We're just developing. We can't wait to bring them to you! We know you'll enjoy them.
34 min 38 sec
We hope we will end up making Fleurie an official feature of this podcast because she is so bloody brilliant! We're ecstatic she agreed to come back for another episode, and it didn't disappoint. We wanted to go deeper on something we spoke about in https://reofmarketing.com/episode/re-fleurie-forbes-martin (Fleuries previous appearance in season 2) “We as marketers are people of influence and we have a responsibility for the messages we put into the world.” That initial start leads us into a marvelous discussion including: Fleurie changed my (Tims) life, a little bit Inter-connectedness. The woke experience. Brewdog, being good. Purpose and principles. Diversity is a superpower. Captain Tom 100’ https://captaintom100.com/ (https://captaintom100.com/) https://www.amazon.co.uk/s?k=the+greatest+secret&adgrpid=54227911358&gclid=Cj0KCQjwkZiFBhD9ARIsAGxFX8CqZhA5nB8hpIr_TzZCMWkUB3M8i2c7W-yb6X-1ng1TGPPgvs8ZuT0aAi3EEALw_wcB&hvadid=259024875330&hvdev=c&hvlocphy=1006674&hvnetw=g&hvqmt=e&hvrand=11927235231110079158&hvtargid=kwd-303017650215&hydadcr=28154_1724864&tag=googhydr-21&ref=pd_sl_h1yo3cxgi_e (The greatest secret )- Where attention goes energy flows. The Matthew McConaughey video https://youtu.be/p0p1fjLPjYQ (https://youtu.be/p0p1fjLPjYQ) Whatever we speak about 48 minutes onwards that I can’t put into a bullet point. Fleurie asks ‘ what moved us since we spoke last in purposeful communication. Want to talk to Fleurie? Here are her links! https://www.studiorepublic.com/ (Studio Republic) https://www.linkedin.com/in/fleuriefm/ (Fleurie on LinkedIn) https://captaintom100.com/ (Captain Tom 100) Thanks for listening to this episode of The Re of Marketing podcast. This is the show where we come to Rethink, Reframe and Remark on all things marketing and speak to the people behind the work to find out what inspires them to use their marketing superpowers for good.
1 hr 10 min
Where does marketing begin and end? It's just me and him this week, see we told you this was a hybrid season. But we have one very important question....Where does marketing begin and end? In this episode, we share our thoughts, but we're more interested in your views. So, let us know your answers by mentioning @timelliottuk @stevenrickuk on either the gram or Twitter. Thanks for listening to this episode of The Re of Marketing podcast. This is the show where we come to Rethink, Reframe and Remark on all things marketing and speak to the people behind the work to find out what inspires them to use their marketing superpowers for good.
41 min 24 sec
This episode is about being your best self in business. This brilliant topic of conversation was brought to your ears by our special guest co-host Jonny Prest, aka brand master flash Some of you may recognise Jonny from his RE:BIte episode (https://www.reofmarketing.com/episode/re-bite-05-with-jonny-prest (which you can re-listen to here)) or from some of his brilliant video content you may have seen across his social platforms. Jonny bought three topics to the table: Customer journeys Onboarding Relationships In customer journeys, we speak about. Decision chains 4 reasons people (b2b) buy The power of brand strategy How it's much harder to be 'full-on wanker' on Zoom. In the onboarding section, we speak about Onboarding being the 1st experience people have as a client 1st impressions count We create revenue by more than the products and services you sell. In the last part, we speak about relationships Approach every situation with love and compassion Delivering a great marketing service with the above Asking meaningful questions You can reach out to and find Jonny on the following links: https://seedcreativity.co.uk/ https://www.linkedin.com/in/jonprest/ https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Instagram @jonnybrandmaster Thanks for listening to this episode of The Re of Marketing podcast. This is the show where we come to Rethink, Reframe and Remark on all things marketing and speak to the people behind the work to find out what inspires them to use their marketing superpowers for good.
1 hr 14 min
We get Ben back in, to finish the conversation on mastery of craft and zoom in a little more...because our marketing friends, it’s flipping important to your work! Some of the nuggets we mention in part two are The Creative Gap … the gap between the work in your head and what you produce Label / title douche’s The tools don’t matter The relationship between teaching and mastery Social media highlights real of life Mastery is a case of perspective on purpose Creativity comes from the stuff Know yourself, what works for you? Do purposeful work or work with purpose Hustling ...or not? Persistence Thanks to Ben for joining us twice this season...we are humbled! Check Ben's vlog out here https://youtube.com/c/BenLumleyphoto (https://youtube.com/c/BenLumleyphoto) Definitely follow him on Insta @bensnapsstuff Or check.out his website www.benlumelyphoto.com Thanks for listening to this episode of The Re of Marketing podcast. This is the show where we come to Rethink, Reframe and Remark on all things marketing and speak to the people behind the work to find out what inspires them to use their marketing superpowers for good.
1 hr 8 min
We know what you’re thinking what the ‘F’ is a ‘sports photographer doing on a marketing podcast??? But Ben is here on Purpose. Ben is one of the smartest people we know and is a real inspiration to us both. This conversation is amazing and properly worth listening to. So sit back, pay attention and give yourself the time to listen to listen to proper wisdom. We speak about: GaryVee & Motivational Porn ... Doing work you’re proud of ... Follow the joy don’t follow the money… Creatives shouldn’t have an elevator pitch … Building business relationships (Fiona will be happy) ... Removing the transactional elements from a creative business At this point, I stopped taking notes and just listened so there are definitely good bits in this bit ... Does the work you do stop the scroll? The time to think, to be creative … You don’t get the time and creative freedom if your client doesn’t trust you … Mastery of craft … and that’s where we leave today and that’s why Ben has a part two coming next week!!! Check Ben's vlog out here https://youtube.com/c/BenLumleyphoto (https://youtube.com/c/BenLumleyphoto) Definitely follow him on Insta @bensnapsstuff Or check.out his website www.benlumelyphoto.com Thanks for listening to this episode of The Re of Marketing podcast. This is the show where we come to Rethink, Reframe and Remark on all things marketing and speak to the people behind the work to find out what inspires them to use their marketing superpowers for good.
1 hr 17 min
Fiona Duncan-Steer is back. We had such a good conversation in her episode in https://reofmarketing.com/episode/re-fiona-duncan-steer (season 2) but we knew we hadn’t finished so it was a no-brainer to invite Fiona back to the show and give her the opportunity to co-host. We may have to do that again as we aren’t sure we finished this conversation either The topic Fiona bought to the table was ‘Re-Connection’. Should we? And how do we re-connect to that original idea, the spark of inspiration that happened when we first started our business or project? We’ve all been through change over the past year or so are you still connected to that idea? Is that original idea still driving you forward or has it changed? Listen to hear Fiona’s words of wisdom and some background noise from us two. Thanks for listening to this episode of The Re of Marketing podcast. This is the show where we come to Rethink, Reframe and Remark on all things marketing and speak to the people behind the work to find out what inspires them to use their marketing superpowers for good.
1 hr 22 min
We had an idea. Let’s promote Bertie from the RE/BITE mini-sodes to the full show and all the way to co-host. So one Friday evening, Bertie came to talk to us about marketing and entrepreneurial type stuff. It got ranty, there’s some swearing. but some bloody good advice. I don’t think we need explain more right? Thanks for listening to this episode of The Re of Marketing podcast. This is the show where we come to Rethink, Reframe and Remark on all things marketing and speak to the people behind the work to find out what inspires them to use their marketing superpowers for good.
59 min 11 sec
By now you’re probably wondering what a Noss-a- sode is. It is a special title for a special occasion, it’s our first-ever return visitor and our first-ever co-host with the man they call Steve Noss If you haven’t listened to Steve Noss previous guest appearance in Season 2 https://reofmarketing.com/episode/re-steve-noss (here it is ) The topic of conversation in this episode is EX, or employee experience. Cooper Parry have hired 80 people or so over the last year or so, and are a master of culture and employee experience so there is no better person to lead us through a conversation on a topic that is currently always changing. We discuss, culture, employer branding, onboarding, the change in workplaces, the loss of serendipity and spontaneity and what the future holds. If you are interested in learning more about Steve Noss and the ethos behind Cooper Parry he recently did a great talk for https://creativemornings.com/talks/steve-noss-head-of-creative-from-cooper-parry/1 (CreativeMornings on the topic of Radical)
1 hr 3 min
We are back for a third season in under a year but let's face it, if it weren't for a certain C-word....Yes, we meant Covid, we would have just spent this time sat in traffic. Season 3 is the ‘Hybrid’ season, bucking the trend and professionalism of other podcasts where the listener knows what they are going to get, we do the opposite and mix it up. We have episodes where Tim and Steve wang on about stuff and try to relate it to marketing! Sometimes successfully, sometimes not! We have invited some previous guests back as full co-hosts and we have whole new interview-style shows too. This episode is another typically not very marketing flavoured episode, but it does include interesting bits like The mandatory CV19 mention Changing perspectives WFH is the symptom of change, it's the tip of the iceberg The relationship between work and identity of self Marketing is about psychology, not sales Are marketing and communications the same job anymore? A very good seagull joke at around 27 mins Redefining the word customer And two readings from the https://hiutdenim.co.uk/collections/print/products/year-book-5 (HIUT Denim yearbook) Hope you enjoy the show, you can let us know what you think in the reviews section as long as it's over 4.9 stars otherwise go whistle in the wind Love Tim & Steve
55 min 8 sec
In RE/BITE 16 I speak to my good friend and one of the smartest people I know Amir Bazfarshan. Amir has runs two video related businesses; a video marketing agency and a startup called ApricotBox which is a monthly subscription service that turns blog posts into video content for social media. He's a self confessed marketing geek with an interest in behavioural economics and persuasion. He also coaches on Seth Godin's altMBA. in the short and chewy conversation we speak about marketing lessons he’s learnt from building Apricot box , the engagement fallacy and football formations. You can find https://uk.linkedin.com/in/amir-bazrafshan-a0843212 (Amir on LinkedIn ) , his agency https://www.apricotvideomarketing.com/ (Apricot) here and the subject of today’s conversation https://apricotbox.co.uk/ (Apricotbox) here.
38 min 22 sec
Welcome to Re/Bite 15 a short and chewy conversation with somebody interesting and this episodes 'someone interesting' is https://www.linkedin.com/in/rossdavies/?originalSubdomain=uk (Ross Davies) Ross is the owner of one of the best web / digital design agencies I've come across in my 20 years and in this Re/Bite I ask him what's new? We discuss the evolution of buyer behaviour especially through e-commerce following covid and intelligent guided systems and what its been like to run a remote agency? Check out https://www.strafecreative.co.uk/ (Strafe Creative )here Check out https://www.videoask.com/?gclid=Cj0KCQiAj9iBBhCJARIsAE9qRtDug-Hki8GA4tVfPmQSUnvOHeOgm7_felUdnOkYvmDVS62xWPWftHAaAlvmEALw_wcB&gclsrc=aw.ds (video ask) here
35 min 17 sec
There is so much good stuff to delve into in this conversation with Jen, Agile, human-centred design, happiness, work, projects and more. I am a big advocate of human-centred anything and really loved the link between the agile framework and happiness You can find out loads more about Jenny and her work at 'https://feelgooddogood.co.uk/ (Feel good do good)' website where you will find link to all their socials and jenny the human is on @jlowthrop on the socials too. If Agile (with a capital A) piques your interest Jenny recommended the best place to start is https://agilemanifesto.org/ (The Agile Manifesto). Thats for RE/Bite 14 from me Tim Elliott, I'll be back soon with another short and chewy conversation with someone really interesting. PS Season 3 planning of the proper long-form pod is underway and we have some cool ideas so in the mean time check out season 2 here
29 min 9 sec
Welcome to the very 1st RE/Bite mini-sode of 2021. Re/Bites are short and chewy conversations with interesting people to fill the space between the long-form seasons of the RE of Marketing podcast. In this episode, we speak to a local legend of Derby, Mr Karl Shaw. Karl is a designer so its no surprise in this episode we discuss design but not only that, client relationships, the power of space and simplicity and co-creation. Even after 20 plus years as a creative the skill of design illudes and is something I wish I had but Karl is a true pro and a true purist so I loved this conversation. Despite coming at the creative field from different angles we have so much in common. I hope you enjoy listening if you do give it a share. You can catch more of Karl on the links below. https://www.silverbirchcreative.com/ (Silver Birch Creative) https://mrshaw75.co.uk/ (Mr Shaw) Thank you one and all I appreciate your ear time :)
37 min 53 sec
What happens when you collide the RE of Marketing Podcast with the Irregular conversations YouTube channel? Paul and Tim hold regular irregular conversations and we thought it'd be great to do a crossover episode, just for you! See Paul and Tim's Irregular conversations at https://www.youtube.com/channel/UC2QiPjsJM5zTfOl4-8q20WA Discussing all things 2020 and looking forward into 2021, Paul provides insight on the importance of lists...Yes they are that important, even Santa has one! How the COVID-19 pandemic has affected all business and what we should look forward to in 2021. Recorded in December 2020, this is a festive bonus-a-sode just for you! For more information on Paul and his Marketing Strategies www.paulchapmanuk.com or connect with him on LinkedIn at https://www.linkedin.com/in/paulchapman4/ Thank-you to all our subscribers and listeners and we will see you for season 3 in early 2021! Remember to Like and subscribe!!!!
1 hr 18 min
Today we speak to one of the most creative people we have met Kelly Herrick and the topic of today's conversation is ‘creative courage’ These are going to be the shortest show notes of the season because if this definition of creativity and the formula of creativity doesn't make you want to listen, this episode is not for you. Kelly’s definition of creativity: “Creativity is your perspective on purpose” Kelly’s formula of creativity: ‘Creativity = creativity + action x repetition’ Check out more of Kelly’s creative genius: Kelly - the artist - https://www.kellyherrick.com/ (https://www.kellyherrick.com/) Kelly the creative strategist on LinkedIn https://www.linkedin.com/in/iamkellyherrick/ (https://www.linkedin.com/in/iamkellyherrick/)
57 min 26 sec
Not only is Mark Asquith a ‘pod god’ he has built a pretty amazing tech company, https://www.captivate.fm/ (captivate podcast hosting) (we know because we use it for this very podcast) and that’s where we start this conversation. Mark is full of knowledge from business, start-ups, tech, the creative agency world, and of course podcasting - heres a few snippets to make you listen. Whatever your building, build it for yourself Anti dick-head policies Pick the people you want to work with and your message & position will repel the rest. What you say no to is important aka ‘bad money’ Long & short-termism raises its head again Patience is not something you're born with, you learn it Why audio & conversation is such a powerful medium Check out the links and tell your mates to listen to http://captivate.fm (Captivate Podcast Hosting) https://twitter.com/MrAsquith (@MrAsquith) on Twitter
50 min 9 sec
In this episode we speak with Fiona Duncan-Steer founder of the RSViP network. Fiona is a true creative entrepreneur and has built RSViP over the last 15 years to be Nottingham's best and biggest business network and I’m pretty sure it would out do most other business networks across the country. It's a little laggy in places as is the way when the world is all connected to zoom at the same time so apologies for that. We touch on some super interesting topics including: Being a professional Job titles and the baggage they come with Work life balance The search for continual improvement Theatrical engineering Differentiation And of course networking You can find out more about RSViP and Fiona below. https://rsvipnetwork.co.uk/ (RSViP Business Network) https://www.fionaduncansteer.com/ (Fiona Duncan Steer)
48 min 25 sec
This podcast is in your ears right now because of today's guest fabulous team at https://www.likemind.media/ (LikeMind Media) who edit our rambling words into something we can call a podcast. Both Tim and Steve know Paul Ince and have worked with him and his team in real life so now Paul is a great marketer, boss, speaker, host and podcaster … you'll enjoy this episode if you're in the agency world. We ask and Paul answers the following questions: What is the state of the agency world today in terms of being generalist or specialist? Do you agree with the 'talk' about niching is the best strategy for agencies? Do you see a gap or chasm opening between agencies who just do marketing activity for money and those who are impact driven and focus on long term goals, creativity and outcomes? How do you as an agency owner stay up to date or out in front of topics like BLM? What is the impact of BLM, climate and the whole social and economic issues on the agency world? Do we as marketers have a responsibility to educate our clients of social issues and even challenge their actions or decisions that don't align with social good ? What goes into making a good brief ? Watch out for Paul's closing statement it's a doozy (1hr 3m) Here's all those links you need 👇 Paul Ince is @Bizpaul on all the socials Paul's agency https://www.likemind.media/ (https://www.likemind.media/) His New podcast 'https://humans-exhaust-me.captivate.fm/ (Humans Exhaust Me) with Phylicia Jones MarketEd.Live conference
1 hr 11 min
A good copywriter gives meaning to.the mundane and this episodes guest Jo Berthelot is a brilliant copywriter We are time out from our usual style in this episode with actual practical advice, which all comes from Jo of course, in answer to these questions we ask. Should design or copy come first? Is there a magic formula to great copy? Can everybody write? Is it a skill we all have somewhere in us? Is there an evolution of language happening ? Thanks to the informal chat functions we have on social and things like WhatsApp? Are there any copy writing myths you'd like to dispel? How do you portray things like emotion and credibility with language? The biggest take away is this "You can't spot faults in your own copy because you are too close to it " Thank god for that 🙏🤣 Here's a link to Jo's website https://www.crescentcopywriting.com/ PS: Tactification is a real word
1 hr 1 min
AS A MARKETER BY DEFAULT YOU ARE A PERSON OF INFLUENCE WHETHER OR NOT YOU CHOOSE TO WIELD THAT POWER This episode is an inspiration, our very special guest Fleurie Forbes-Martin is an inspiration. Please listen and pay attention to the lessons it holds within. On a less intense note, this is the best start to podcast in our journey so far from the obscure east 17 references to speaking about slightly bendy news. The majority of this episode explores purpose and in particular, the best bar none purpose-driven campaign of recent times if not ever https://www.twopointsixchallenge.co.uk/ (the 2.6 challenge). The 2.6 Challenge has raised over £11 million pounds at the time of the recording of this episode with the goal of raising as much money as possible for as many charities as possible. Not only have the https://www.studiorepublic.com/ (Studio Republic) team done something truly they did it in 4 weeks from idea to launch. There are so many lessons for we marketers and creatives in this episode form Fleurie herself to what we can learn from her and her teams work and ethos. BOOKMARK THIS EPISODE AND RE - LISTEN TO IT REGULARLY! Links to visit: https://www.studiorepublic.com/ (Studio Republic) https://www.twopointsixchallenge.co.uk/ (The 2.6 Challenge) https://www.linkedin.com/in/fleuriefm/ (Fleurie on LinkedIn) https://www.youtube.com/watch?v=xVWHuJOmaEk (Urgent solutions for urgent times video) The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.
59 min 31 sec
Welcome to the human-centred design episode with Joshua Rene’. Thats right the Podcast has gone international! Joshua is CEO of a design consultancy in Virginia USA called https://www.spillteem.com/about (Spill Teem) which in a nutshell help organisations change their thinking culture through human-centred design. This episode starts with a bit of a rant and discussion around CV19 and the changes its caused but its that kind of year. We discovered Joshua and The Spill teem through their Spill Teem live event and they had so much good thinking and energy we wanted to invite them on as our first overseas guest on the podcast. Joshua seems to speak to tweetables so here are just a few to wet your appetite for the episode How can you call yourself innovative when your solution is the same as everyone elses? Experience doesn’t come from wisdom, wisdom comes from evaluated experience. Innovation = intentional, tactful and considerate Human-centred design is part engineering, part psychology and part visual thinking. Answers to challenges are discovered not known Joshua left you his email firstname.lastname@example.org to get in touch directly and I suggest you follow spill teem on Instagram as they are great over there spillteem.com The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.
1 hr 12 min
In this episode we speak to a firm of 170 year old accountants - but don’t turn off its not what you think. Today’s special guest is Steve Noss head of Creative (although Tim keeps calling him Creative Director - sorry Steve) at https://cooperparry.com/ (Cooper Parry) on the relationship between ‘band and culture’ Tim starts by saying he’s a fan of the brand and Cooper Parry is a company he has used in many workshops and talks when talking about differentiation, distinctiveness and positioning but since attending CP’s ‘https://cooperparry.com/cooper-parry-events/culture-summit/ (culture carnival)’ he has become a real brand advocate. We unpack that more in this episode including covering. How Cooper Parry design there culture How culture is not just a vision and you have to make it real How the CP values are made real through the behaviours of the team We also bring up the experience equation as coined by https://thinkerbell.com/ (Adam Ferrier of Thinkerbell) of BX B4 EX B4 CX or brand experience, before employee experience before customer experience which Steve Noss had his own alternative of … How we look How we sound How we roll Steve Noss went on to say about the importance of language in brand and culture of Cooper Parry and when asked by our own Steve ‘ What is the piece of creative your most proud of ‘ the reply was ‘our internal comms’ an answer that blew both of us away and proved the point of language and culture being inextricably linked. If your still unconvinced to listen to this episode I shall leave you with the creative brief Steve Noss behind his work at Cooper Parry “Make sure we come across cool as f**k” The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.
55 min 7 sec
If you’ve listened to any of season one of this podcast you would have heard us refer to Michael Owen & his work before so it made perfect sense for us to have Michael Owen as our first ever guest on The RE of Marketing Podcast.. . and by the way he is f**king brilliant! What are you for? It’s a big question. That question started Tim’s fandom of Michael off. Michael started as a furniture designer, travelled through the world of universities and enterprise organisations, into running agencies before we meet him today as founder of 3 brilliant brands. https://alwayswearred.com/ (Always Wear Red) - The best handknits in the world. https://www.mychael.co.uk/ (MyChael )- Building braver brands https://www.50odd.co.uk/ (50Odd) - A story a day for 10 years. The main theme of this conversation was ‘purpose’ and focussed on one of Michaels brands specifically ‘Always Wear Red’ where he makes the best hand knits in the world that encourage you to do nothing. Purpose is the perfect topic to accompany the Always Wear Red Story as Michael tells us about the ideas and actions that go into growing this awesome brand. We won’t share any more because ‘spoilers’ but here are some tweetables. https://paynterjacket.com/ (Paynter Jackets) are masters of detailed storytelling that makes us care. Be selective from who you learn from. If purpose appears in the operational bit of the business plan and not the marketing bit you’ve got it right. I want to do things that matter knowing that it won’t matter to everyone and that’s OK. We look after the things we have one of. - If you had only one of a thing how would you behave differently? I still love Apple but I don’t think they love me anymore - 50odd Why don’t you stop making money and do something beautiful instead. Brands need to create a reason to choose them not just to buy from them. Comparison and judgement kill creativity A much better question to ask than ‘Why is it so expensive?’ is why is it so cheap? The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.
1 hr 12 min
I know what your thinking. Aren't RE/Bites short and chewy conversations and this one is an hour long !!! Your right, but just you wait until you hear it, its worth all of those extra minutes. In RE/Bite 12 we have a very special guest, Sunny Bonnell co-author of Rare Breed - a guide to success for the defiant, dangerous and different. Rare Breed is one of the best books I've read in the last couple of years and to have the opportunity to speak to the author and one of brands and leaderships leading figures is a real honour. As you can tell by the 62 minute time frame we cover a bunch of ground related to rare Breeds, how to use the attributes, the power of difference and rare breeds for organisations. You're going to have to listen for yourself as these typed words don't do the spoken words justice. Here come those important links folks ... https://rarebreedbook.com/ (The Rare Breed Book) https://wearemotto.com/ (Motto - Sunny's Agency) https://rarebreedbook.com/quiz/ (Rare Breed Quiz) - Let me know what Rare Breed you are on @timelliottuk #rebite - I'm weird - apparently - my wife agrees.
1 hr 2 min
In this episode there is just me, Tim Elliott, talking to myself, well you. Tooday (25/11/20) I gave a talk called Redesigning the narrative which I thought I'd record as well to put on here. This is a different sort of talk to what I usually do so hope it resonates. RE/Bites are short and chewy conversations with interesting people hosted by either Tim Elliott or Steven Rick in support and inbetween seasons of The RE of Marketing podcast
18 min 33 sec
Welcome to RE/Bite 10 a short and chewy conversation with someone interesting and the someone in this episode is Giles Edwards Giles is a man of many hats including Founder of https://gasp.agency/ (Gasp.Agency) Host of the https://gasp.agency/media/call-to-action (Call to Action podcast) Founder of https://www.isolatedtalks.com/ (IsolaTED Talks) The IsolaTED talks project is our topic of discussion in this episode. If you've not discovered IsolaTED Talks as yet https://www.isolatedtalks.com/about/ (here's an intro. ) One of the positives of 2020 is the amount of good for humanity, good for community, good for connection projects of which I believe IsolaTED Talks is one of the best. you can donate talks or money to this project which raises awareness of mental health and the Samaritans. In this RE/Bite we discuss the idea behind the project, the talks themselves, the need for people to put their stories and ideas out into the world. I won't say anymore because 'spoilers' and all that but I shall leave you with links to three of my favourite IsolaTed Talks. https://www.youtube.com/watch?v=ZL6SAy8VPPU&t=209s (Rory Sutherland - Awkward Squad) https://www.youtube.com/watch?v=QZjv4WBRe3U&t=396s (Nick Childs - Facing Things) https://www.youtube.com/watch?v=4H9zsVKYHv4&t=476s (Joe Glover - Love Sells)
27 min 52 sec
Welcome to the RE of Marketing Podcast Bonus episode for Season 1! You lucky lot! Again with your hosts Steven Rick and Tim Elliott. A podcast where we rethink, replay and remark on all good things to do with marketing. We created this podcast for people to rethink about their marketing and the identity problem marketing has in businesses. In this episode, we Tim gives Steve a popquizz on his thoughts from a recent Mark Ritson Webinar on the top 12 traits a marketer should have. Will Steve get annoyed? Will Tim agree with all of the talking points? Key takeaways: Curiosity Kills the Cat - https://www.youtube.com/watch?v=4khYZVyL9lg
Welcome to Re/Bite 09. RE/Bites are minisodes where we have short and chewy conversations with interesting people. In this episode Tim Elliott speaks to Adrianne Carter - The Face Whisperer. Tim says'... "We live in world where our face has become front and center and framed in a little portrait size box on zoom, teams or social videos. This is a world where a lot of people are struggling to feel the same level of connection as 'in real life'. I had the opportunity to be in workshop facilitated by Adrianne early this year and found it fascinating as a guy who has good communication at the heart of my work." This episode was full of nuggets so keep your ears out for these: 3 x more engaging advertising Empathy and kindness Facial Expressions and what they mean Engaging online & First impressions and much much more, there will be a part two . You can watch Adrianne's daily videos on her social links below and find out more about her amazing work. https://adriannecarter.com/ (Adriannecarter.com) https://www.linkedin.com/in/adriannecarter/ (Adrianne's LinkedIn) https://www.instagram.com/adriannecarter/ (Adrianne's Insta) https://www.amazon.co.uk/Face-Whisperer-understand-people-without/dp/0244401152/ref=sr_1_1?dchild=1&keywords=adrianne+carter&qid=1605355405&sr=8-1 (Adrianne's Book - The Face Whisperer) Here are the other books Adrianne recommended if you want to dig into this topic more: https://www.amazon.co.uk/Emotions-Revealed-Understanding-Faces-Feelings/dp/0753817659/ref=sr_1_4?crid=3EGYOUTZEDV8L&dchild=1&keywords=paul+ekman+books&qid=1605355490&sprefix=paul+ekman%2Caps%2C166&sr=8-4 (Paul Ekman - Emotions Revealed) https://www.amazon.co.uk/Emotionomics-Leveraging-Emotions-Business-Success/dp/0749461896/ref=sr_1_1?dchild=1&keywords=dan+hill+emotions&qid=1605355560&sr=8-1 (Dan Hill - Emotionomics) https://www.amazon.co.uk/Blink-Power-Thinking-Without/dp/0141014598/ref=sr_1_2?crid=3QU7IJILSI6HD&dchild=1&keywords=malcolm+gladwell&qid=1605355594&sprefix=malcom+gladwell%2Caps%2C371&sr=8-2 (Malcom Gladwell - Blink) Subscribe , review and share and all that good stuff Thank you Tim
33 min 8 sec
In this RE/Bite I and Bertie discuss the heady world of start ups. Bertie is a true entrepreneur having built and excited a business. Bertie now advisors companies and entrepreneurs who want to do the same. This conversation is full of nuggets including. Key KPi's: Acquisition Activation Retention Revenue The startup mindset The value of long termism I'll leave you here with three tweetables form Bertie: " Its better to regret stuff you've done than stuff you haven't" " What is the metric that matters the most right now? " " Figure out what your goal is ACTUALLY is and go from there" You can find Bertie here www.bertiecord.co.uk and are encouraged to reach out and speak to him. This was RE/Bite number 8, a short and chewy conversation , unedited and unfiltered with some interesting people.
30 min 31 sec
Welcome to RE/Bite 07. RE/Bites are short and chewy conversations with interesting people about interesting topics. In this episode Tim Elliott speaks to Steve Whittle I've been an attendee of Steve Events through Cooper Parry and his personal brand Your Events Guy for a year or two now and they are some of the best events I've been to In this RE/Bite we speak about events, the power of connection, why its important and the power of hybrid events. The biggest take away was this quote from Steve. nobody cares about what you do until they know you care.You can find steve and check out some of his events below. https://www.youreventsguy.com/ (Your Events Guy) https://cooperparry.com/hub-cp/ (Cooper Parry HubCP) https://www.brandupconference.co.uk/ (BrandUp Live) I hope you enjoy this episode , Let me know what you think on @timelliottuk
21 min 26 sec
This is part two of conversation with Jonny as there were two good conversations we wanted to share. In this, part two we discuss 'purpose' Inspired by one of https://www.linkedin.com/posts/jonprest_green-recycle-eco-activity-6715202107760283648-vbh_ (Jonny's vlogs you can find here)- watch it now and listen to this after if you can, There were so many good bits to this chat which can be summarised by this sentence. " ALL ROADS LEAD BACK TO BRAND STRATEGY" RE/Bites are short and chewy conversations hosted by either Tim Elliott or Steven Rick and part of The RE of Marketing Podcast
33 min 31 sec
In this first of two conversations with Jonny Prest we discuss the value of a website as the shop window to your business. I know it sounds a bit basic but websites done well are HIG high income generating websites which are Jonnys & SEED's speciality We discussed the following points: Digital business for traditional businesses Form, Function, Science & Emotion of websites Everyone needs to think like a tech company You can reach out to and find Jonny on the following links https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/ ) https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) RE/Bites are short chewy mini-sodes of The RE of Marketing podcast where we rethink, redefine and remark on all that good stuff that comes with the label of marketing
28 min 58 sec
In this RE/Bite Tim Elliott and Victoria Taylor discuss one of those words that is often mis-used or mis-understood 'Experience' Vikki is one of my favourite humans and this is one of the longest conversations about work we have had. Here are some of the things we speak about. A definition of experience Is customer experience cyclical ? The ingredients of good CX You can find Victoria on all the socials as @victoriataylUK and get some amazing free resources and sign up to her newsletter on https://www.victoriatayl.uk/freeresources (https://www.victoriatayl.uk/freeresources) RE/Bites are short and chewy conversations with interesting people released weekly. These are unedited and recorded over Zoom so you may experience some South Derbyshire internet lag or the occasional animal or amazon interruption because life happens on Zoom.
23 min 42 sec
RE/Bites are short and chewy bonus mini-sodes of the RE of marketing podcast where we talk to interesting people about one thing in particular. In this RE/BITE episode Tim Elliott interviews Paul Lancaster founder of Newcastle StartUp Week all about the recent event and the transition from real life events to online and what the future holds for Newcastle StartUp Week and events in general. The South Derbyshire internet was being a little tricky during this recording so please excuse the nuances that brought to the zoom. You can find Paul on the socials as @lordlnacaster and here is the home of https://newcastlestartupweek.com/ (Newcastle StartUp Week) If you want to talk to me about this episode or any other you can find me as @timelliottuk on the socials or send me a message on timelliott.me Thank you
29 min 55 sec
RE:Bites are a new short and chewy mini-sodes of the RE of marketing podcast. These episodes are hosted solo (either me, Tim or Steve) and will be just me sharing an idea or opinion or having a brief chat about one topic with a someone interesting. Thanks Tim Elliott In this episode Tim Elliott speaks to Rob Dawes Director of Future Proof Films all about personality and humour in marketing, video marketing and a good old marketing chin wag, Rob uses the the phrase Loosey-Goosey a lot. Web Future Proof Film: https://futureproof.film/ Rob@futureproof.film to throw some ideas at him
31 min 49 sec
Welcome to The RE of Marketing Podcast, a podcast where we Re-Think, Re-Play, Remark on all good things to do with branding and marketing. We are your hosts Tim Elliot and Steven Rick In this episode we talk about responsibility and what we and brands are actually responsible for! Every company is responsible for their customer’s experience and their brand’s experience. Companies are also responsible for social causes. Key points: Research and Innovation continues to evolve. A pasta straw is better than plastic but a paper straw is better than pasta. The important part here is not which one is better but the main focus should be the intent. If a company intends to take the steps to a better future and do good then we can be sure that it will eventually choose the best product in the long run. Bad Intent is easy to spot by customers. A business can start without a purpose. Purpose becomes important when the business is powerful enough to make significant changes to the lives of many people. Tell the story to your customers through customer experiences, how you position your brand and your processes. This aura is transmitted through motivated employees who are on the same mission as you. Companies some times make huge promises and then they underdeliver Companies can lead by example start. Mahatma Gandhi always believed that if I can’t do something myself then I can’t tell the world to do it. So start with your employees first they will teach more people and a pyramid effect will follow. Timestamp: 01:00 - Intro 02:00 - Responsible about what? 06:00 - Sustainability 07:30 - Good intention shows. 12:30 - Purpose 17:00 - Communication is the key 20:30 - The Thumbs up flattery 24:00 - Who needs to hear your story first? 30:00 - How do you deliver value? 35:00 - Pyramid Scheme for improving the world 39:00 - Good and bad brands Michelin and Vans Microsoft AI Adidas - Recycling Plastics - Parle collection
46 min 45 sec
RE:Bites are a new short and chewy mini-sodes of the RE of marketing podcast. These episodes are hosted solo (either me, Tim or Steve) and will be just me sharing an idea or opinion or having a brief chat about one topic with a someone interesting. Thanks Tim Elliott In this episode Tim Elliott speaks with Hana York the marketing manager for Mainframe Derby all about community and connection.
20 min 38 sec
Welcome to The RE of Marketing Podcast, a podcast where we Re-Think, Re-Play, Remark on all good things to do with branding and marketing. With Tim Elliot and Steven Rick In this episode, we are rethinking the word research and we did our research to understand how not doing research in marketing can lead to failed campaigns and disasters. We talk about how to do proper research so that we don’t just go into analysis paralysis mode but do actual research that can give us meaningful results Key points : Research and marketing - hand in hand just like designing and R&D. It is important to use the right techniques to market and research to help. Applying ideas and failing can also be a part of research. Some firms build up their plans for 60-90 days and then test but testing them while building can help to yield a better product. Doing the right research of marketing can help you give a lot of information about your customer, how you can sell more, what kind of people to sell to. Questioning continuously can create problems too, it can lead to analysis paralysis that can lead to a spiral of other irrelevant questions that can make the campaign more complex. Questions should be asked but in a controlled loop. Many people don’t do any research at all they go with "experience" and when the times can be uncertain it can create uncertain results. Having a number of clients and analysing them can help to nail the marketing research. Quote : "Effective marketing starts back Stage". Time Stamps: 01:00- Introduction 02:15 - Redefining Research 05:00 -Understanding research 09:00 - Marketing and Product development 13:15 - How research should work. 15:39 - Inside Out Research 19:00- Studying your cx Patterns as Research 20:30 - Head Of Future 23:00 - Diagnosis and research 28:00 - The hype Cycle 35:00 - Marketing is the Top 38:00 - Why should we do research? 40:00- Examples of good Research companies Relevant Links: https://timelliott.me/ (https://timelliott.me/) - Tim Elliot - case studies Service design blueprint -https://www.nngroup.com/articles/service-blueprints-definition/ ( https://www.nngroup.com/articles/service-blueprints-definition/) The Gartner Research - Hype Cycle -https://www.gartner.com/en/research/methodologies/gartner-hype-cycle (https://www.gartner.com/en/research/methodologies/gartner-hype-cycle) A More Beautiful Question - By Warren Berger Youtube Link - The effective awards -https://www.youtube.com/watch?v=MpyHVXNtOlw&list=PL2gBWW-j3UP5PjSEAL36Oi0PRmLK6BheO (Mark Ritson on the effectiveness of Tide's 2018 Super Bowl ad)
45 min 41 sec
In this episode, we talk rethinking advertising as a marketeer . Steve & Tim believe many people look at advertising as media that is costly and quite posisbly of little return, but advertising that is a well thought out, creative, eye-catching with a clear proposition that tells a big idea can be super effective. They discuss the advertising strategies of various brands that have really hit nail on the head, at least in terms of creating an awareness and a story in the minds of the people that they can relate to in their everyday lives. And they try and understand the thing that all these cases share in common. Key Points: Today, social media channels are mini billboards. Utlise their potential. Create a brief for your ad. It doesn’t matter how you make it and the medium that you use to make it, the brief is important, and it should be easy to read and understand your customer. The ultimate goal of advertising should be to reach and resonate with the audience at a certain level with the least effort. To do that we need knowledge and to understand the experience i.e. know your audience. The image that your brand can portray is also dependent on how much you understand your market and your role within that market. The better you understand what you want to do and how this is helping people then the more effectively you are able to advertise and sell the idea to the people that can be your customers. The advertisement must create a need for the customer that they want to buy and learn more about the product or service and create a sense of interest in them. Sell the solution and then place the product as the tool that will help to achieve that. Timestamp: 01:00- Advertising on phones 03:00 - What is advertising? 07:00 - Money’s importance in Advertisement 12:00 - Great ad examples 21:00 - Making stories resonate with people 25:00 - Emotional and cultural connect 30:00 - advertising common products 35:00 - What an advert should do. 41:00 - Rules of a good advert “Good Brands don’t give something to buy to but they give something to buy in.” Relevant Links Guinness Advert https://www.youtube.com/watch?v=H1fbUbDoGnA (Link) Tango man Advert https://www.youtube.com/watch?v=ZfE2RSdemlQ (Link) Oreo blackout tweethttps://www.thedrum.com/news/2016/07/10/marketing-moment-101-oreo-wins-super-bowl-dunk-dark-tweet ( Link) Paynter Jackets https://paynterjacket.com/ (Link) Hiut Denim https://hiutdenim.co.uk/ (Link)
43 min 52 sec
In this episode, we talk about rethinking and reframing to move ahead, to try something new and to possibly break free to become market leaders. Using reframing of challenges to increase creativity and combat it from a different angle. One of the simplest forms of reframing is opposites by thinking in the opposite manner and diverging from one perspective to the other perspective. Like changing the angle in a photo or a drawing to see how it looks from a completely different direction. Reframing helps to combat stagnation in a company and also helps to innovate. Asking the most basic of questions. R- Rethink the question E - Engage the right people F - Focus on the WHY R - Rethink the question A - Assume nothing M - Make Lots of Bad Ideas E - Explore potential Solutions Key Points: Changing a questioning the basic things and removing the basic things can give a whole new picture and understanding the problem at hand. Eg: what if a new CEO came in what would they do? Or If money was no objection how would we do it? Assumption is a fine line. You must assume certain things, but then we need to also weigh in the importance of that assumption to the decision that we are going to make. Sometimes we need a system to bring out the ideas in the people and some examples like google and AJ smart (A company that is known for using unconventional design systems that help to give a voice to everyone and also get the best results in the least time). Every time or everyone having a touchpoint with the customer is in marketing Focus on the Why, then create the process to achieve it. Marketers can benefit from having the mindset of an engineer. An engineer is a tinkerer who is never quite happy, they just want to keep improving. Rethinking business and reframing how you achieve your why can help to pivot the business especially in a time like COVID where a lot of businesses had to be reframed to change and keep afloat. TimeStamps: 1:00 Why reframing 4:30 Questioning the basics 7:00 How to Reframe - Guide 13:40 Google design campus 17:00 Creating a System 21:00 Focusing on the WHY 27:00 Engineer’s mentality 32:00 Simon Sinek Application 39:00 The Hamilton Play 44:00 The Nintendo Reframe “Marketing is searching for Right answers to the question that is always changing” Relevant Links; Learning and development industry.com https://ajsmart.com/ (Aj and smart)
47 min 47 sec
Focus - Welcome to the RE podcast were Steve and Tim Re-Think, Re-play and Re-mark on all good things to do with marketing. We talk about how brands are supposed to change their focus point to still keep moving forward which is important, because many of us have a doubt about what we are in this world to do and what we actually want to do. In this episode we also discuss the challenges we face such as do we stick to our ‘Why’ of the brand and try new methods or do we reinvent our Why? Both have good or bad consequences and especially due to this lockdown and uncertainty time. How often should we re-do things? Is also important to ask because the changes in some industries are extremely fast and we often we need to Pivot. It is the infinite game with an infinite mindset. Key Points: Looking for strategies Three important focuses of Disney that helped them grow so much Animation Global Market etc. Partnerships Life situations change everything. The automobile industry is notorious for shifting strategies and repurposing of what they are as a business. Social media companies are known to change their algorithm continuously and depending on it for a major part of the marketing might not actually be a good idea especially social media advertising. Don’t fix something that does not need to be fixed. Provide time to refocus and re-evaluate, so that it is not too late when you need to pivot. The flipside of challenges is an opportunity and when we are able to move through them and push out of our comfort zone that’s where the company grows both internally and externally, the employees trust themselves more and the managers have an assurance that the team can handle things which improves bonding and thus better customer service. Challenge helps to put ideas on the table and connect the dots. Recognition is the most important thing for a brand. It can make a good image of itself in the mind of the people. Time Stamp: 00:00:50: Intro 00:05:00 - Disney’s focus shift 00:12:30 - When should you be auditing? 00:14:30 - What you want to do vs What you should do. 00:18:00 - Should we put social media into a marketing strategy? 00:23:00 - Pareto Principle (80/20 rule) 00:30:00 - Pivoting 00:36:00 - Opportunity Capture 00:41:00 - How might we? 00:47:00 - Tip of the Spear 00:52:00 - Examples of Focus Branding 01:02:00 - Outro Relevant Links https://www.nufcblog.org/2009/06/the-michael-owen-brochure-part-one/ (Micheal Owen branding ) https://www.designkit.org/methods/3 (How might we) - Design thinking
1 hr 3 min
Welcome to the RE podcast we are the hosts Steven Rick and Tim Elliott In this episode, we talk about Branding Branding is often associated with a logo or colours e.g. the aesthetics and the style. This is wrong! People often have this definition of a brand because this is the base that marketers use to market a company's product. So in this episode, we reinvent the image of what a brand actually means so we can focus on those parts while creating a brand. A Brand are the pieces that connect people to the company, like when we connect to a person. We connect with them for their character. Brand is the face that we identify with. BX > EX > CX - Brand experience before employee experience before customer experience Key points: Ratings need to be correct because humans like the middle. It’s a safe ground and that's what most people want to answer safety. Most people associate the word brand with the logo the colours it’s because it’s the marketer’s definition of what a brand is and not the actual meaning of a brand. Brand is the things that connect people to the company, like when we connect to a person. We connect with them for their character. There is a category and then there is also an umbrella factor-like every black drink we see we call it Coca-Cola that's why under the umbrella of soft drinks it is the king. Similarly under hard alcohol, many would associate whisky to Jack Daniels. Coca-Cola brand unpicking When the customer looses trust in the company it is very difficult to get them back The brand should be able to drive your employees internally Gen z and millennials want to work for companies that have a purpose and brand value and want to go with brands that resonate with people. How did you treat your staff during COVID 19- the most asked questions by new joining people after COVID Quote " Great brands give people to something to buy into and not just buy from" Timestamp: 01:45- Airbrideges and the Traffic light system 02:50 - Rating rule 04:00 - what does brand mean? 07:30 - Stop focusing on the customer 10:08- Pepsi vs Coke 12:45 - Brand loyalty and association 18:00 - Common denominators 24:00 - Storytelling to make people understand 36:00 - Combatting negative association 40:00 - Gen Z methods 43:30 - Good Branding & Bad Branding Links Adam Ferrier - https://thecmoshow.filteredmedia.com.au/adam-ferrier-on-the-psychology-of-brand-loyalty/ (https://thecmoshow.filteredmedia.com.au/adam-ferrier-on-the-psychology-of-brand-loyalty/)
51 min 56 sec
Welcome to the RE of Marketing Podcast with your hosts Steven Rick and Tim Elliott. A podcast where we rethink, replay and remark on all good things to do with marketing. We created this podcast for people to rethink about their marketing and the identity problem marketing has in businesses. In this episode, we talk about reinvention and how disruptions and innovations are part of reinventing. We discuss methods that companies can follow to help keep themselves buoyant in times of crisis and how they should become someone leading their industry by focusing on innovation. With COVID-19 causing a major disruption to everything in the world reinvention of the most basics of human interactions systems was required to help businesses work. 2 Types of people emerged: The group who want to go into a bunker and wait it out for the pandemic to end whilst letting others solve the problems The second group are people who wanted to take charge, reinvent things so that they can still continue doing things that their businesses needed to run. Reinvent: Amazon reinvents all the time, they find out the products they sell the most and develop an equivalent product to make more money and they did that by just focusing on the customer. Amazon has been able to create a system where their innovation is just part of everyday life and are able to create for the mass market. We always need to find the next big things like Facebook shops which is another reinvention to the process of the Facebook market place. Important Points: One of the most exciting things a company can do is to allow a ‘start-up’ mentality. Innovation is utlising the status quo and improving on things. Disruption challenging the status quo and solving a problem in a way that hasn’t been thought of before. Covid was a disruption to business, and an innovation needs to be made to go around it. Technology is also part of human behaviour. Removing of KPIs can help build a company and unite a team. Targets are a double-edged sword - a person who can do very well will now have a limit and the person who does poorly becomes stressed Macro views support achievement. Not everything works, if every innovation works for you then it is not big enough. Companies should allow people to innovate in their daily space. by creating a collaborative culture. Do something until it stops working, but always plan to improve it . Ask what’s next, what else, what if. Take information from everyone in the organisation and setup a system to do so. Listen and facilitate, try new things, learn to reinvent, there’s opportunity on the flip side of everything. Time stamps: 01:00 - Unprecedented times 03:40 - 2 Types of people 07: 15 - Innovating and pivoting 12:25 - Reactive and Proactive problems 14:30 - Innovation and disruption 20:25 - 4 main categories of creative skills for a marketer creativity Idea generation critical thinking collaboration & communication 27:45 - Money or impact. Which to choose? 32:25 - Processes to enable creativity. 40:00 - Communication is good marketing 44:00 - Diffusion of innovation (bell curve) 56:30 - The infinite Game Relevant links: Boss accidentally turns herself into a potato on https://www.youtube.com/watch?v=BZu-F-2a8h0 (Zoom) Simon Sinek - https://www.youtube.com/watch?v=6spNnsD-XOY (Unprecedented Times Video)
1 hr 2 min