The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies.
The world is continuing to change quickly and that includes how people feel about businesses the experience they have with them. So what does that mean to your marketing and revenues? In this discussion, Adam talks about Attention vs. Trust and what you need to consider to adapt your marketing to customer needs today. More About Adam As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)
34 min 10 sec
Video can be so daunting for most people today because of the editing and uploading and setup processes. It's tiring. However, video is a very good tool for building your brand and connecting with people. So, in this discussion, Adam talks with Augie Johnston who not only shares powerful tips for making videos and having them edited for Youtube or other channels so easily that anyone can do it BUT also how you can leverage a channel like youtube to build your email list. More About Augie Johnston Augie Johnston is a 33-year-old native to the central coast of California and a former professional Basketball player. He is currently making waves in the Video Editing Industry as a result of his promising start-up called Vidchops. Vidchops, the brainchild of Augie, aims to assist video creators and digital marketers by carrying out the grunt work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore create more engaging videos that their fans will love. Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. Want More? Visit us at https://changecreator.com (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)
33 min 55 sec
No matter what stage of business someone is in they get stuck. And there are 3 core reasons that people get stuck. In this episode, Adam shares those 3 reasons and dives deep into the 1 most powerful reason to help you on your journey forward. More About Adam As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)
14 min 9 sec
Are you leaving a ton of money on the table? If you misunderstand branding and don't have a real brand strategy, then you probably are. In this episode Change Creator founder, Adam G. Force, explains what branding really is and how it actually generates revenue for your business. More About Adam As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson. Want More? Visit us at https://changecreator.com/ (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)
28 min 25 sec
What does it take to create authentic engagement with your audience that drives true brand affinity? We connected with brand expert Chris Kneeland who is the founder of the agency, Cult, where they focus on creating organic brand engagement that turns everyday customers into brand advocates. More About Chris Chris Kneeland is the CEO of Cult Collective, one of North America’s premier engagement marketing firms. His overriding professional passion is helping brands accelerate growth by reimagining how they engage consumers and employees. He’s committed to helping courageous brand leaders embrace proven marketing principles he’s discovered while working with the most iconic, “cult-like” brands on the planet. Chris held marketing roles at the world headquarters of John Deere and The Home Depot. He was also formerly the Head of Retail Marketing at RAPP, Omnicom’s preeminent relationship marketing agency. He co-founded Cult in 2010 and has consulted with Harley Davidson, Canadian Tire, Mark’s, Zappos, Best Buy, HEB Grocery Stores, Carter’s, Keurig, United Way and dozens of other brands. Throughout his career, he has lobbied for customer advocacy over acquisition, and brand engagement over entertainment. He helps clients by getting customers to buy more by buying in. Want More? Visit us at https://changecreator.com (https://changecreator.com) Ready to Grow Your Brand Authority and Revenues? Book a call to chat with Adam at https://studio.changecreator.com (https://studio.changecreator.com)
34 min 10 sec
Building a media brand today is not an easy task. This is very different than other business models and requires a big money many times. Sam Adams and his cofounder Spencer Rascoff (cofounder of Zillow), teamed up to create dot.LA, which is a media company focused on shining a light on innovative projects within national and L.A. specific tech and start-up space. We talk to Sam about their journey so far and learn how they are growing the brand but also what they did to raise $4m of funding. More About Sam Adams Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor’s degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold. // What's Next? // Support the show with a review on iTunes https://studio.changecreator.com/brand-services-home (Turn your website into a conversion machine ) Share this show with a friend
39 min 54 sec
He was on the first cover of Change Creator Magazine and we are bringing him back to talk on this show to catch up on where things are now. His name is Jake Orak and he's the founder of an incredible 7 figure e-commerce brand called Ethnotek Bags where each product sold helps preserve cultures around the world. One minute Jake was rubbing shoulders with chemists, thermodynamic experts, and mechanical engineers in the bustling metropolis of Minnesota (USA), and the next he was discussing business terms with the Hmong people up in the northern highlands of Vietnam. It’s not quite a tale of rags to riches, but Jake is on a mission to make the world a better place, one hand-made textile at a time. https://changecreator.com/ep01-how-jake-orak-found-his-passion-off-the-beaten-track-interview/ (For more check out jakes first interview and cover story here )
40 min 56 sec
Should you spend time trying to make guest appearances on other people's podcasts? Personally, we love this marketing channel. So, we hooked up with the founder of Interview Valet, Tom Schwab. He shares a ton of valuable insights to help you on your marketing journey. More About Tom: Tom Schwab believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator Tom thinks differently “Tough Minded, Skeptical, Sometimes Even Cantankerous, but always technically competent, always thinking -”What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for ecommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. Visit us for more at https://changecreator.com
40 min 17 sec
Building a brand that flourishes is not easy. But it doesn't mean you have to work yourself to the point of poor health. Actually, what if the four-day workweek boosts creativity and productivity? Author and entrepreneur, Joe Sanok, talks with me about his studies around the benefits of the four-day work week and why it's something you should consider for better results. More About Joe: (From Joe) In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k! In 2019, I sold my private practice. I’m a keynote and TEDx speaker, business consultant, and podcaster. I have the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes. I am also a writer for PsychCentral, and have been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. I am the author of five books and have been named a top Therapist Resource for my podcast, blogging, and consultant services. My approach incorporates story, humor, research, and practical application. Visit us for more strategies and advice at https://changecreator.com (https://changecreator.com)
29 min 23 sec
We're doing something different for this episode. Brandon is a Change Creator Brand Studio client. We worked on his brand strategy, rebranded his site and he's now in our Brand Accelerator. Now, you get to hear firsthand about the challenges he was facing, why he took these steps with us and his first $30,000 month. Brandon comes from a family of rocket scientists and has a service business that creates incredible market-ready prototypes. It was a really interesting journey working through the brand strategy, identity, and site development. Find more strategies and advice at https://changecreator.com (https://changecreator.com)
33 min 15 sec
We all want more sales but sometimes is really tough in the e-commerce world when you don't have relationships with big distributors. But what if someone else already does and can help you scale through new platforms like Amazon, Walmart and more? I spoke with the CEO of Kaspien, Kunal Chopra, who has extensive leadership, retail and tech expertise acquired from years at tech giants Microsoft and Amazon - and now as CEO, he continues his passion for helping brands drive online growth. More About Kunal xPublic Company CEO, Growth Diver and Strategist with sustained record of success maximizing topline and operating results (Revenues and EBITDA) and skyrocketing portfolio value. Kunal grew up in Mumbai, India and after finishing his Bachelors in Computer Engineering from The University of Mumbai, came to the United States to do his Masters in Computer Science from Clemson University. Kunal was recruited from there to Microsoft as an individual contributor and from there he grew his career to becoming the Chief Operating Officer (COO) of a private software company (Unikrn) within the span of 9 years. Currently, he serves as the Chief Executive Office (CEO) of Kaspien (NASDAQ:KSPN). During this time Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, and as Director of Product at the world’s fastest-growing startup - Groupon. He has consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, one of the world’s best educational-focused performance marketing company - All Star. He also holds an MBA from a Top 5 Global Business School - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University. He is also a mentor and an advisor to early-stage technology startups through his association with Techstars - the world’s # 1 accelerator. Kunal has also founded/invested in several startups - three of his recent ones include 1. Coursetake - a company that provides curated interview preparation material that is company and position specific 2. Finagic (Stealth) - Uses AI and Prescriptive Analytics to better manage your investment portfolio and 3. Alignya (Stealth) - a platform empowering managers to crush their business goals. Kunal is also the author of several books empowering his readers to build successful businesses and careers. Get more strategies and advice at https://changecreator.com (https://changecreator.com) Enjoying the show? Leave us a review on iTunes! It goes a long way.
26 min 50 sec
What steps do we need to take with our startups? What if we don't? Does it have to be so painful and expensive? We spoke with the founder of Better Legal, Chad Sakonchick, who loves automation and is making the legal part of your business MUCH EASIER. Having started many businesses of his own, the one thing that always bothered him was how overly complex and expensive the process was. His passion is helping people create and one of the inspirations for his latest venture, BetterLegal. More About Chad: Chad Sakonchick is the founder and creator of BetterLegal, a company that provides a one-stop-shop for business and entity formation in all 50 states. If there is one thing Chad knows, it is how to start a business. He was bitten by the entrepreneurial bug early on in his life and has been the brains behind successful and not so successful start-ups within the tech space. The thread that has been present in all of his business ventures is automation. Chad is on an automation mission, and his latest venture, BetterLegal, automates the business formation process so that what typically takes weeks to do, can be done in a few hours, maybe even less. The ability to form a business in a day is a game changer within the entrepreneurial space, so not only does he offer the business formation services individually, he has created a system to allow entrepreneurs to use his product to create a revenue stream for themselves. Chad is a wealth of knowledge when it comes to starting entrepreneurial ventures and is passionate about sharing what he knows with others looking to start their own business. Ready to take your brand and website to the next stage? Visit us at https://changecreator.com (https://changecreator.com)
37 min 2 sec
You might wonder how you can land some bigger opportunities or boost the visibility of your brand to gain more traction. This is an important question and to dig into that conversation we connected with brand strategist Claire Bahn who is the founder of Clarie Bahn Group. More About Claire: Claire Bahn is a serial entrepreneur and currently the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve. As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals. Visit us at https://changecreator.com (https://changecreator.com)
43 min 15 sec
When is the best time to start thinking about your exit plan as a business owner? What if you just started the business? The answer might surprise you. We connected with expert, Jessica Fialkovich to discuss business exits and dig into what you need to know for your business. This will change how you operate right now! More about Jessica: Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. In the last eight years, Jessica has been able to build her business brokerage firm from a two-person team to one of the top firms in the country. Under her leadership, the office has been the number one Transworld Business Advisors franchise location in the world for the last five years, has made the Inc 5000 list for the last three, and been recognized by the Financial Times, the Denver Business Journal and others. Jessica is also the Founder of Exit Factor, which teaches business owners how to buy and sell businesses for the most profit in the least amount of time. As an entrepreneur, Jessica is passionate about small businesses driving our economy. Because of this, she has committed to educating and supporting entrepreneurs and the small business community. She is active in Entrepreneurs’ Organization, currently serving as the President of the Colorado, and the founder of the Small Business Coalition, a non-profit giving small businesses support and a voice.
25 min 43 sec
What is category design? In the branding world at Change Creator Brand Studio we talk about category ladders and to learn more about category design, we connected with expert, Kevin Maney. His master journalist who now runs a company helping CEOs create their stories and carve out their category. An essential part of business success. More About Kevin: Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, award-winning columnist and TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs. Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets. Kevin has been writing about technology for 30 years, and has interviewed most of the tech pioneers you can name. He wrote a column for Newsweek, and has been a contributor to Fortune, The Atlantic, WIred and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today. His book The Maverick and His Machine is considered the de facto history of IBM. He’s appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.
36 min 19 sec
Why do some people make it and some people don't? Not only did Uyi Abraham go from having $100 in his pocket to building an 8 figure company, but he built a company that helps other entrepreneurs create their dreams. In this interview, he shares what made it possible for him and offers critical strategies that you can adopt today. More about Uyi: Uyi Abraham is an award-winning business coach, serial entrepreneur, investor, strategist and best-selling author. He is an African immigrant who relocated to America with only $100 in his pocket and a suitcase of clothes. He has been educating people on business and success principles for over 20 years. Despite his humble beginnings, he has attained entrepreneurial success and is devoted to helping others become successful entrepreneurs. He is the founder of Vonza.com – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business, Higher Place Christian University, and Uplevel Enterprises – a marketing and consulting service firm. His passion is to help people break the limits and fulfill their life and business dreams.
30 min 59 sec
As entrepreneurs, our businesses must be visible to the right audiences to actually make sales. While there are infinite ways to accomplish that, timing is always key. So when is the right time to run a press release and how should it work? Mickie Kennedy has been doing it for over 20 years and shares a ton of valuable insights to help you on your decision-making journey in this episode. More About Mickie Kennedy Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.
37 min 51 sec
It's incredible how big of a role culture can play in the success of a business. But, how do we shape culture today when we just have virtual teams and virtual assistants? We spoke with an expert on the topic of Human Resources and Culture, Rita Sever, who is also the author of Leading for Justice (release date August 3, 2021). More About Rita: Growing up the youngest of six kids in a low-income family, Rita Sever often had the experience of feeling unseen and unheard. She became very focused on hearing and seeing others—as individuals and within the groups that we live and work in. This led her to recognize the uneven playing field that the world calls “equal.” This awareness has been part of her unified approach to human resources and organizational development for over twenty years. She worked as a staff member for nine years at an AIDS organization and another nine years at a community action agency. In her consulting practice, she works with social justice organizations throughout the United States. Rita has an MA in Organizational Psychology and is a certified professional coach. Rita approaches supervision as a primary leadership function. In addition, she sees the function of human resources and the culture of an organization as essential components of organizational effectiveness. She works with individuals, teams, and entire organizations to help the organization to be in alignment internally as they work to achieve justice externally. Rita works as an affiliate consultant with RoadMap Consulting, a national group of consultants committed to strengthening organizations and advancing social justice. Rita lives in Sonoma County, California, with her husband, Mark, and their dog, Lacy.
33 min 20 sec
How do you know if you have a valid business or that you even could be a coach that actually helps people? We spoke to an expert, Michael Unbroken, who had no intention of being a coach but saw a ton of signs that led him in that direction. Today, he helps people who have dealt with childhood trauma live better lives and now runs a small successful team that is continuing to grow more and more. So much so, that he even got investment from Grant Cardone. Listen in for a ton of great tips and advice that will change the game for you and your journey whether your a coach or not. About Michael and Unbroken - in his own words: "I didn’t sign up to be the spokesman for survivors of child abuse. In fact, this job sucks. I mean that. The truth is that the universe chose me for this role. I have been gifted the ability to navigate the most harsh and vicious child abuse to come out on the other side seemingly whole. I say seemingly because there will always be a part of me that was stolen. I cannot get that back. None of the rage, drugs, sex, rock n’ roll, or anger will give me that thing that was stolen. The world is both beautiful and brutal and I have seen the best and the worst of it. I know that the abuse I suffered has given me an undeniable strength that I was only able to tap into after falling face first into complete darkness. There is truth in understanding that Mindset is Everything. There are no shortcuts, trust me I’ve tried them all. There is hard work and on the backside of that is getting your life back. Think Unbroken is about sharing the tools and skills I have created and leveraged over a lifetime to help other people break free of The Vortex and become the person that they know they are capable of being. If I can do it then anyone can."
39 min 51 sec
What makes a compelling story and how can I use it in my marketing today? In this interview, we talk with a master storyteller who has over 1 billion views on youtube and millions of followers. He was on the Ellen Show, was the host of HuffPost Daily, and on the Forbes 30 under 30 list. His name is Jay Shetty and he is going to share his strategies for impactful storytelling.
48 min 15 sec
As a social entrepreneur, you might need connections in foreign governments, help with navigating policy, or funding to grow your impact. But how can you make that stuff happen without having a powerhouse roladex? You find someone that already has the connections. And that is what Joanne Sonenshine, Founder & CEO, of Connective Impact does for you. We talk to Joanne about how she helps connect business to the right people and what that means to your success. Don't miss this high-impact interview packed with solid advice. About Connective Impact: Since 2014, Connective Impact has been the go-to connection builder for international nonprofits, social businesses, and funders seeking inroads to new and diverse partners and collaborators. Building a comprehensive membership network, we use the power of matchmaking to connect “doers” with the resources they need to make change happen. Joanne advises mission-driven companies and purpose-oriented organizations in creating more effective partnerships and collaborations to address social, environmental, and economic development challenges. As a development economist with the ability to synthesize nonprofit-speak and technical information into actionable recommendations for the industry. She has extensive experience building strong, lasting partnerships with business leaders in sustainability. She is also the author of "Purposeful Profits: Inside Successful Businesses Making a Positive Global Impact" and "ChangeSeekers: Finding Your Path to Impact" More from Change Creator @ https://changecreator.com
34 min 45 sec
Why do so many social entrepreneurs get stuck in their business? Is it business strategy or mastery of self? We got in touch with expert, Michelle McGlade to find out. As 2019 Woman to Watch, award-winning CEO, best-selling author, speaker, digital marketing expert, and business owner, Michelle has leveraged 20+ years’ experience to build three successful enterprises and coached hundreds of leaders in the building, scaling, or exiting their businesses. Michelle believes success is an inside-out game and leadership of self is the key to building teams and unlocking your next level of growth in business and life. Learn more at https://changecreator.com
47 min 11 sec
Facebook groups are becoming more and more popular. But how do we build the right audience and start selling to them? We connected with expert, Christina Jandali, to find out. She has worked her way up to becoming a multi-seven figure entrepreneur and Facebook Groups are her superpower. More About Christina: Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group. She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since worked with thousands of entrepreneurs across the globe to create their own predictable cash flow machines. Christina was featured in Forbes, The Huffington Post, and Evercoach. Get Christina's Facebook Group Growth Bundle FREE >> https://deliveryourgenius.com/adam (https://deliveryourgenius.com/adam) Visit us for more at https://changecreator.com (https://changecreator.com)
49 min 2 sec
Branding and storytelling are deeply misunderstood today by most entrepreneurs. So, what does it mean to your business and should it be a priority? We had the honor to talk to a branding legend, a guy that helped create Amazon, Yahoo! and created an agency valued at $1 billion - Bernhard Schroeder. More About Bernie (from him) Yesteryear, I was born in Austria. Today, I am the director at the Lavin Entrepreneurship Center and teach entrepreneurship courses at San Diego State University. In February, 2015, my book, Fail Fast or Win Big!, was published for anyone that aspires to be an entrepreneur but needs a road map. And, every now and then, I remake, launch or revitalize a brand. I was not born to do any of this. I have no destination. Just a crazy journey that as far as I can see, still has miles to go. I worked hard early in my career and became a pretty good marketer. That ultimately led me to my future partners and we built CKS|Partners into the world's first and best integrated marketing agency powerhouse with more than 25 offices and 2,500 employees. I became a brand expert in that endeavor launching amazing brands offline and online like Yahoo! and Amazon. After that, I landed in the San Diego community and turned around four companies in eight years as a Chief Marketing or Operating Officer. That was fun, challenging and ultimately tiring. That's when I came to San Diego State University. By far, the most fun I have ever had is to be on a college campus. The energy, the ideas, the spirit of the students and staff is infectious. In February of 2015, I launched my first book, http://www.amazon.com/Fail-Fast-Win-Big-Start-Up/dp/0814434789 (Fail Fast or Win Big). My second book, https://www.amazon.com/Simply-Brilliant-Powerful-Techniques-Creativity/dp/0814437192/ref=sr_1_4?s=books&ie=UTF8&qid=1469728143&sr=1-4&keywords=simply+brilliant (Simply Brilliant) came out in September of 2016. It's about creativity and innovation and how everyone can be more creative. My third book is,https://www.amazon.com/Brands-BullS-Branding-Millennial-Marketers/dp/1976364442/ref=sr_1_1?ie=UTF8&qid=1508260848&sr=8-1&keywords=schroeder+brands ( Brands and Bulls**t, Excel at the Former, Avoid the Latter.) A Branding Primer for Millennial Marketers in a Digital Age. The book was released by Tired Coast Publishing in October 2017. Want more? Visit https://changecreator.com (https://changecreator.com)
34 min 30 sec
What can you do to sell more with your ecommerce business? We decided to talk to one of Clickfunnels top earners, the ecommerce funnel guru, Trey Lewellen. Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. With well over $50m in sales now he has mastered product selection and sales funnels in the ecommerce world. More about Trey: Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to becoming an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, The Trey Lewellen Mastermind, was born. He began to share with others the lessons, tips, and tricks he learned from his own experience and research to help them build their own long-term, sustainable online businesses! Visit https://changecreator.com for more.
48 min 57 sec
How do you harnesses the collective wisdom of teams to generate extraordinary outcomes? We spoke to leadership expert, Peter Docker, to get some insights. More About Peter: Peter worked with Simon Sinek for over 7 years and was one of the founding ‘Igniters’ on Simon’s team. He took his years of practical experience to co-author Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon and David Mead. Published in September 2017, it has been translated into more than 25 languages and has sold over 380,000 copies. In December 2019, Peter stepped away from Simon’s team to focus on sharing his wider insights into how organisations thrive. He is now working on his new book entitled Leading From The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control. A trained leadership consultant and executive coach, Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, print, hospitality, manufacturing and services – across 92 countries. His clients include Google, GE, Four Seasons Hotels, Accenture, American Express, ASOS, EY, NBC Universal and over 100 more. Peter served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and has seen service across the globe. His career has spanned from professional pilot, to leading an aviation training and standards organisation, teaching postgraduates at the UK’s Defence College, to flying the British prime minister around the world. Peter has also led multibillion-dollar international procurement projects and served as a crisis manager and former international negotiator for the UK government. He has been married to his wife Claire for 33 years and has two grown-up children from whom he learns a great deal! For more visit https://changecreator.com
41 min 9 sec
What kind of conflicts can occur when building a team that hurt the business? Should I have a flat organization or hierarchy? We spoke with conflict resolution expert, author, mediator and speaker, Jeremey Pollack to get some answers. More about Jeremey: Jeremy Pollack is a leader in the field of workplace conflict resolution and peace building. He is a master coach, master trainer, mediator, and author. Jeremy coaches and trains executives and employees at a variety of levels and industries, from Fortune 500 companies to major non-profits. Jeremy has mediated conflicts between business partners, co-executives, and coworkers at all levels of organizations, aiming as often as possible to transform relationships and create Win-Win resolutions for all parties involved. Get more at https://changecreator.com
31 min 49 sec
Why do so many people go through life and never live the the life they dream of? How can someone change that? In this talk with award-winning transformation coach, Felicia Searcy, we tackle those tough questions and dig into key insights that will help you understand how to become the next version of yourself towards the life you truly want.
53 min 40 sec
Is your email marketing actually working for you? What's missing, what can you do better to help earn more sales? We got in touch with 2 high energy email marketing experts who share tons of gold nuggets that will change the game for you. Their names are Rob and Kennedy and they are known as the Email Marketing Heros. More About Rob and Kennedy: You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognised as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.
53 min 20 sec
What is giving business leaders the edge today? What has held some back while others rise to the top? We spoke with Simon Sinek's co-author, David Mead to learn more about what they are seeing on the front lines with companies and dig into exactly what you need to know to win today.
37 min 47 sec
What if you feel like you're lost in the startup wild? It's hard to make real progress when that's the case. This is why we spoke with David Wood, a coach who has helped endless entrepreneurs make real progress by helping them stay laser focused on the critical path. In this interview David shares his 9 steps for mastery. More about David: He has built the world’s largest coaching business with 150,000 followers. Was ranked #1 on google for “life coaching” out of 23 million result. He is the author of “Get Paid for Who You Are”, with foreword by Jack Canfield of Chicken Soup fame He haas taught laser focus to leaders at Facebook, Square, Warner Bros, Salesforce, as well as Colorado prison inmates David appeared on CNN Headline News, Forbes and has done over 120+ podcast interviews! Get more at https://changecreator.com/podcast
43 min 58 sec
When should I try Facebook ads? What makes them resonate with the right people so they work? Like most entrepreneurs, you might want to jump into Facebook ads but feel a little lost. We reached out to expert, Jennifer Spivak to get some answers that will help you on your journey. Jennifer and her team have managed over $3m in ad spend and generated over $10m in return now.
32 min 11 sec
What does it take to get your product in a store like Walmart? We spoke to expert, Jennifer Kaylo Ruscin to find out the secrets to winning in retail today. More About Jennifer: She has dedicated the last 17 years to serving shoppers in the retail space, both brick and mortar and online, bringing to market innovative products and brands. In serving her clients, she has sat at the table with hundred-million dollar CEO’s, helping them to create multi-million dollar brands in retailers. And in creating her own million dollar company she has learned how to attract a perfectly aligned client, and create both the business and personal life you dream about.
35 min 17 sec
When should you get serious about know your financials and what do you need to know? Are you leaving money on the table? Parker Stevenson is co-owner of Evolved Finance and is a financial strategist who works with online business. We talk to Parker to dig into everything you need to know.
47 min 15 sec
Why do so many entrepreneurs start off on a high and later crash and burn? Are you losing yourself in your business? It’s not as obvious as you think… let us explain. This was originally a Facebook Live by Change Creator cofounders, Adam and Amy! For more be sure to follow us on Facebook. Want to learn how to differentiate and create a meaningful brand that converts sales? Join this free masterclass at https://changecreator.com/gobig
24 min 23 sec
Everyone wants quick wins and big success. But what steps can we take to exponentially drive more sales? Adam and Danielle, co-creators of Captivate, discuss 3 critical steps you can take that all work together to compound your results and create happier customers. About Adam and Danielle: Adam Force is a burnout survivor and an activist at heart. After working at WebMD for 10 years as the Director of Strategic Marketing, he started a second business – Change Creator. Change Creator is an educational media platform for social entrepreneurs that helps change the status quo through its courses and services. They offer courses like – Captivate, a podcast with over 200 expert interviews, and a premier digital magazine (with 30 editions reaching 135 countries). Danielle Sutton is the Founder of The Sedge. She's passionate about supporting those who are enterprising to make the world a better place. With an undergrad in business, specialization in social entrepreneurship, participation in a world-class accelerator, and consulting with Acumen, she's excited to work with you and share her expertise to help you reach your impactful destination — all without missing the opportunity to revel in the journey along the way. Join our new masterclass to learn how to create your most authentic brand story and powerful online presence - https://changecreator.com/gobig
26 min 27 sec
What does it really take to create the reality you want for yourself? Each stage of entrepreneurial growth requires us to become another version of ourselves. So, we spoke with expert, Renee Garcia, who is a certified reality transurfing instructor to go deep into self-development. More about Renee: Renée is a lifelong entrepreneur, a Certified Reality Transurfing instructor, and an Alternatives Space adventurer - endorsed by Vadim Zeland the author and creator of Reality Transurfing. Having ventured deeply into the metaphysical world of Reality Creation she has transformed personal failure into success, poverty into abundance, sickness into healing, and a bleak worldview into one brimming with joy and magic. Renée has employed Reality Transurfing to discover fulfillment, true purpose in life and connect with the highest version of herself. With a self built practical methodology and magical wand in hand, she is now empowering others around the world to do so the same. Her motto is “knowledge without application is merely entertainment”. With a rapidly growing following of supporting “Transurfers” at her side, Renée brings to light the works of Vadim Zeland at home andworldwide. She has developed the only English language Reality Transurfing instructional program which serves as the backbone for The International Transurfing Institute, which she founded in 2015. Get more insights and free downloads at https://changecreator.com/gobig
37 min 35 sec
What are social entrepreneurs doing today to accelerate their success? We spoke with Lauri-Ann Ainsworth, CEO of the Brand Center for Entrepreneurship in the Caribbean. She mentors many startups and entrepreneurs and is on the front lines addressing the biggest challenges and seeing what is driving their progress forward. More About Lauri: Lauri-Ann carries with her years of experience in developing the Caribbean’s entrepreneurial landscape. Having coached and mentored startups, she’s developed a strong passion for supporting the entrepreneurial ecosystem supported by her visionary thinking and leadership capabilities around development, partnerships, fundraising and communications. She is a certified project manager and a graduate of the University of Toronto. Get more advice and strategies at https://changecreator.com/gobig
32 min 31 sec
What does it take to start an award-winning agency and what are the latest trends for 2021? He's built two successful agencies and has now been recognized as one of the best in Miami. His name is Trevor Anderson and in this conversation, we discuss how he did it and some powerful marketing trends for 2021. More About Trevor: Experienced beyond his years, Trevor is known for his broad set of skills that he has acquired from his accomplishments in marketing, real estate, tech, and management roles. A natural problem solver, his unique approach to setbacks allows him to quickly overcome obstacles in his way. Dedicated, relentless, and a forward-thinker, Trevor's determination to deliver above and beyond results sets him apart from the competition. Trevor graduated from the University of Mississippi with a BA in Marketing, as well as minors in both Spanish and International Studies, his academic career speaks for itself. After his education at Highland Park High School, Trevor entered college as a Provost Scholar with multiple accolades and scholarships for academic excellence, athletic achievement, and philanthropic endeavors. Trevor acquired significant leadership experience within his board of director roles with multiple on-campus student marketing organizations and as a Facility Manager of the Campus Recreation Department receiving awards from his supervisors for his quick positive impact on the team. From a young age Trevor worked closely with his family on a diverse assortment of successful entrepreneurial pursuits in Photography, Film, and Web Development. Trevor developed powerful communication skills in both English and Spanish and an astute understanding for business through his work with D Magazine and various projects in Residential Real Estate. His success in digital marketing, implementing innovative strategies with brands both large and small, has allowed him to acquire unrivaled expertise and proficiency in technology. More training and advice at https://changecreator.com/gobig
42 min 25 sec
Does a logo really matter to the success of your business? We spoke with the founder of logo.com who is also a serial entrepreneur that has built and sold several companies to discuss. His name is Richard Lau. About Richard: Richard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to Indeed.com. His current project is Logo.com - an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. More strategies and training at https://changecreator.com/gobig
39 min 51 sec
What should you consider about money when running a social enterprise if you want to be successful over the long term? We decided to talk to an entrepreneur show runs 3 social enterprises and is an expert in increasing trading income for companies, Kat Luckock. She has a wealth of experience and advice to share that will help you on your journey.
40 min 20 sec
Have you ever felt like you can't get out of your own way? How can we overcome old habits and step into a new version of ourselves for more success? This is exactly what entrepreneur and author of 3 Alarms, Eric Partaker helps CEOs and entrepreneurs do. Eric Partaker is a CEO of the Year, Top 30 Entrepreneurs in the UK, Formerly Skype, McKinsey, Serial Entrepreneur, Peak Performance Coach for CEOs and Entrepreneurs. To learn more about him, visit www.ericpartaker.com. Get more training and strategies at https://changecreator.com/gobig
31 min 54 sec
You might be surprised to find out that most entrepreneurs struggle with truly understanding their niche. Join the Captivate coaches, Danielle, Amy, and Adam for this roundtable discussion about a topic they get asked about over and over and over -- do I really need to niche down? What is my niche? Here's what they will discuss... -- Why do you need clarity of self first? -- What is a niche and why do we need it? -- What does this mean to your sales? PLUS so much more. If you've been struggling to sell, to really find that core audience, you'll want to pay attention to this discussion today. Get more training at https://changecreator.com/gobig
24 min 52 sec
What if we aren't aware of how our business may play a role in different forms of racism? How can we improve to live up to our value of equality? We spoke with expert Trudi Leron, Ph.D., who is a diversity, equity, and inclusion coach who teaches individuals and institutions how to build successful, anti-racist businesses. About Trudi: In the past seven years, she has grown her company, Scriptflip, into a multi-six figure machine for helping others maximize their social impact. Trudi is the host of the Business Remixed Podcast, has been featured in Forbes and was recognized as one of the Hartford Business Journal 40 Under 40 Leaders in 2016. She lives in Hartford with her two children. More training and strategies at https://changecreator.com/gobig
37 min 3 sec
Why are some people so good at making money while others are not? What does it take to change that? In this interview, we talk with Barbara Stanny who is an expert in the field of financial wealth creation. She's an author and expert who has dedicated her life to helping people like you win financially.
39 min 54 sec
What do you do if you only have 3 seconds to get someone's attention today for your business? This is exactly what expert, Brendon Kane, has become an expert doing. So much so, he's helped Taylor Swift, MTV, NHL, and so many other big players. More about Brendon: Brendan Kane is an outside of the box thinker, speaker, and author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. Get more insights and training at https://changecreator.com/gobig
42 min 10 sec
The fashion industry has a lot of bad practices that need to course correct, but where you do even start? Taryn Larock went from a model to a sustainable fashion business owner. In this discussion, she explains why she made the change and the steps she had to take to make the business happen. About Taryn: Taryn Larock is the founder of the sustainable brand Sage Larock, who previously worked as a model until launching the brand in 2015. Taryn Launched the brand specifically to offer women a sustainable & ethical alternative to traditionally made apparel. Taryn previously apprenticed under eco-fashion pioneer Linda Loudermilk in Los Angeles. SAGE LAROCK was recently awarded 'Best Made in California Brand' by the Los Angeles Business Journal (PETA Nominated), and has been featured in the Zoe Report, Modern Luxury Magazine & Angeleno Magazine. Get more strategies and tips at https://changecreator.com/gobig
35 min 31 sec
What if your money mindset is limiting your financial results as an entrepreneur? What can you do to change that? We connect with an expert on that topic, Wei Houng, who is the founder of the 6 Figure Academy and host of the podcast, Money Lab. About Wei: Founding Member and 6 Figure Breakthrough Coach, Wei Houng, has made it his passion, purpose, and goal to help people eliminate anxiety around money to achieve financial success and live a 6 Figure Lifestyle. And it wasn’t because he was always a 6 Figure success. Despite having his first 6 Figure business at the age of 22, he struggled for years to consistently make 6 Figures AND keep it. When he finally figured it out (along with going broke several times), he vowed to make it his mission to help others avoid as many of the pitfalls as possible to 6 Figure success. And over the last decade and a half, his desire to help others achieve financial enlightenment has evolved into a symbiotic adventure for both him and his clients. He has worked with celebrities, industry thought leaders, and countless entrepreneurs to re-define the role that money plays in their lives. The results have been life changing. Success Starts From Within, is his personal mantra. It came as an “ah-ha” moment while working with one of his own mentors. The “ah-ha” was that most of his failures were due to him looking outwards for success instead of within. Soon after, he discovered that to help his clients achieve the results THEY were looking for in money, it was more than just about helping them solely in the area of financial success. “It is about creating success in ALL areas of life to reach your financial goals. Every one of these areas have an impact on each other: finance, health & fitness, mental & emotional, and spiritual.” The 6 Figure Academy is literally a physical manifestation of Wei’s life experiences. Its philosophies guide all the life coaches and business coaches in the company. By coaching and guiding individuals to reach a high level of clarity in their lives, all the coaches at the The 6 Figure Academy live by the mantra to educate, empower, and inspire others to what their next steps should be, and how to make it happen. With a background in Computer Science & Engineering and a cohesive minor in Business Management from UCLA, Wei has infused the rapid problem-solving engineering approach in a holistic way to the strategies at The 6 Figure Academy. The holistic side comes from him being a Certified Life Coach, Master Practitioner and Trainer of Neuro-Linguistic Programming (NLP), Master Practitioner of Hypnotherapy, and Master Practitioner of Mental and Emotional Release® Techniques. He is also an ordained minister in spirituality. Get more strategies and free downloads at https://changecreator.com/gobig
39 min 9 sec
Personal beliefs vs business beliefs? Where do we draw a line between the two? Will we lose sales if they get to close? In this episode, Change Creator cofounders Adam and Amy discuss how to put your values into your business & in your marketing without losing the right people who will buy from you! They talk about misconceptions about selling, why people really buy, and if heart-led business = heart-led sales actually works. Take a stand with your brand and be a Change Creator > https://changecreator.com/gobig
30 min 35 sec
Why are so many big companies now jumping on the "good business" bandwagon? Because that's what the market wants! But how do you do it? We spoke with an expert, Lisa McLeod about her work helping big companies make the transition and why it's so important to their sustainable success. -- Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR. -- Get free resources and training at https://changecreator.com/gobig
44 min 35 sec