Strength In Business

Krisz Rokk

Strength In Business with Krisz Rokk – Powerful Marketing Systems to Increase Your ROI

All Episodes

We live in a box, we drive to work in a box, we eat lunch from a box, we look the entire day into a box and we go to bed in a box only to repeat the whole process again the next day. This is how most humans live their lives. And then you wonder why you’re not creative enough, why you can’t come up with new strategies and ideas for your business or why you can’t find your soulmate. The post Thinking Outside The Box appeared first on StrengthInBusiness.

Nov 18

9 min 26 sec

Who would have thought that what bothered me most in my corporate career will one day become the catalyst for my message on my entrepreneurial journey. In the beginning the road seemed a bit foggy but as I dug deeper into the rabbit hole, the veil lifted and things got crystal clear. The post Your Mess Is Your Message appeared first on StrengthInBusiness.

Oct 21

9 min 33 sec

This is a time in history when it is not enough to simply hope; this is a time to know and more importantly, to know how. It’s definitely a great time to invest in yourself because you are investing in your future. The post Hope Is A Beggar appeared first on StrengthInBusiness.

Sep 16

8 min 56 sec

The constant push towards centralization raises some big questions and concerns whether this is a desirable path especially for smaller entities. Whereas big businesses can afford to “play” with concepts as they see fit, smaller entities do not have the luxury of throwing millions of balls to a wall and not be bothered if none sticks. The post Decentralization in the Era of the Unknown appeared first on StrengthInBusiness.

Aug 17

10 min 57 sec

Are you tapping into the secrets unveiled to you by your inquisitive mind or do you keep this door closed afraid of unleashing your superhuman capabilities? Seeking the truth in business can be daunting. Let the following business lessons guide you on your entrepreneurial path. The post Business Lessons from the Inquisitive Mind appeared first on StrengthInBusiness.

Jul 20

11 min 29 sec

According to the Pareto principle, 20% of the products, services, features, you name it, generates 80% of the business. I’ve seen this principle play out in big corporations with 400+ brands and I witnessed it inside small businesses alike. So, why not focus more on the chunk that has the biggest impact? The post Swing it Like Pareto appeared first on StrengthInBusiness.

Jun 15

12 min 21 sec

There are so many wonderful books on the topic of mindset and mastering your mind but for me personally, there are three that stand out. Each one of the authors I will reveal to you has given his books on mental strength a special twist by combining this fascinating subject with key elements from science, spirituality and extreme sports. The post 3 Powerful Books to Strengthen Your Mental Stamina appeared first on StrengthInBusiness.

May 18

12 min 36 sec

FAAMG advertising has made big tech a boatload of money in the past decade. First they lured in the innocent by promoting their platforms and apps for free followed by a more or less well crafted bouquet of intrusive ads that made the heads of even the most sophisticated users spin. The post FAAMG Advertising: Being at the Mercy of Gatekeepers appeared first on StrengthInBusiness.

Apr 20

12 min 13 sec

Critical thinking is undesirable yet extremely important nowadays! The last thing we need is a herd mentality. That’s not freedom, never was and never will be irrespective of the mainstream narrative – which by the way is becoming increasingly authoritarian as days go by. The post Deploy Critical Thinking While Navigating Through Uncertainty appeared first on StrengthInBusiness.

Mar 18

12 min

As traditional marketing channels have become increasingly centralized, the urge to look for alternative marketing platforms has led to a bouquet of new networks competing for users and their precious time AKA attention. The post Experimenting with Alternative Marketing Platforms appeared first on StrengthInBusiness.

Feb 11

16 min 57 sec

Gone are the days of critical thinking and freedom of speech. Those who don’t comply with the mainstream narrative are de-monetized, de-platformed and often labeled mentally ill. It’s time to leave the centralized marketing land of Facebook, Twitter, YouTube and Co. and join decentralized marketing networks that welcome people who are bold enough to question everything. The post The Power of Decentralized Marketing appeared first on StrengthInBusiness.

Jan 14

13 min 59 sec

Unless you’ve been living under a rock, it’s hard to imagine you not being exposed, directly or indirectly, to the shenanigans that are currently going on across all the major centralized social media networks. What are the alternatives? The post Where to Go When Centralized Social Media Kicks You Off Their Platform appeared first on StrengthInBusiness.

Dec 2020

19 min 13 sec

Fear, acquiescence, greed and shame are all vital elements of the program. Love, creativity, caring and empathy on the other hand are clear signs of you attempting to leave the all encompassing cube thus enabling you to take a sneak peek into the control room of the matrix. It’s similar to entrepreneurship AKA having your own business: once you experience the tremendous upside and freedom that comes with it, you’ll do whatever it takes to never have to cross the front doors of that carrot factory again. The post Why Going Back to the Carrot Factory is Not an Option appeared first on StrengthInBusiness.

Nov 2020

14 min 48 sec

Uncertainty … If you’re afraid of it, it will numb you. If you’re running away from it, it will hunt you down. Learning to become familiar with the unknown is one of the most precious lessons that you can take away from life. The process starts inside of you, although the nudges will most likely come from the outside world. Coziness is what’s causing nausea and sleepiness, stepping into the unknown on the other hand forces you to transform, grow and evolve. The post Why You Need to Make Uncertainty Your Best Friend appeared first on StrengthInBusiness.

Oct 2020

10 min 46 sec

What’s the world’s most valuable resource? Imagine a handful of companies sending out free invites to their parties and billions flocking to these virtual laboratories where they can entertain their fantasies, express their deepest fears, desires and secrets only to be part of a very peculiar social experiment with a diabolic level of addiction. The post Marketing Beyond the Age of Data Monarchy Emperors appeared first on StrengthInBusiness.

Sep 2020

14 min

Ready to pay a little more attention to your sidewalk? We live in challenging times and a lot of people are falling victim to mental health disorders and diseases. Psychiatrists are booked for months and years ahead while seemingly more and more people turn to outside factors to get help. The post Are You Paying Attention to Your Sidewalk? appeared first on StrengthInBusiness.

Aug 2020

9 min 46 sec

What once started out as a seemingly smooth and innocent journey is slowly but surely turning into a nightmare for many content creators. Censorship, centralization, control – are we really heading into the right direction? Do you feel at ease with robots and AI picking articles, videos, music clips, products and promotions considered appropriate for you based on specific algorithms? What are the alternatives? The post Humans or Machines: Whom Do You Create Your Content For? appeared first on StrengthInBusiness.

Jul 2020

16 min 28 sec

Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon. Let me introduce you to blockchain social ads. The post Why Bother with Blockchain Social Ads? appeared first on StrengthInBusiness.

Jun 2020

16 min 30 sec

Putting all your eggs in one basket can be disastrous. Handing over your entire marketing power to a handful of social media platforms can very well ruin your business. On the other hand, scattering your energy, money, time and other resources all over the place isn’t the smartest strategy either. The post When You Hand Your Power Over to Social Media Tech Giants appeared first on StrengthInBusiness.

May 2020

12 min 24 sec

Why follow the herd mind when you can liberate yourself from fear, anxiety, frustration, anger or disbelief and reclaim your power? Why not dare to be original again? We’re so afraid to be ourselves. When something doesn’t feel right on the inside, we blame outside factors trying to fix whatever is in our reach to eventually realize that it all stems from within us. The post When You Dare to Be Original in Life appeared first on StrengthInBusiness.

Apr 2020

9 min 50 sec

Why would a business owner pour all his/her money into Facebook ads to the detriment of say word-of-mouth marketing that’s making up 80% or more of their business? Is it because it’s more comfortable to run ads from a computer instead of shaking hands, answering hard questions from customers and asking for referrals? The post Ditching Offline Marketing to Run Facebook Ads appeared first on StrengthInBusiness.

Mar 2020

12 min 58 sec

Everyone can start a business nowadays; it’s never been easier. But will all these individuals really be able to build and maintain a sustainable business? Statistics show that the majority will fail. Therefore the question comes down to, how do you stack the odds in your favor? The post Building a Sustainable Business: Sprint, Marathon or Both? appeared first on StrengthInBusiness.

Feb 2020

13 min 13 sec

Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit. The post Why You Need to Find the Right Tax Advisor appeared first on StrengthInBusiness.

Jan 2020

13 min 48 sec

Battery vampires, data gatherers, addiction boosters – these are some of the commonalities of today’s social media apps. Does this also apply to the big family of Facebook apps? The final decision as to whether you need or want to have all of them installed on your phone is totally up to you. The post Do You Really Need All Those Facebook Apps on Your Phone? appeared first on StrengthInBusiness.

Dec 2019

14 min 24 sec

Trying to sell to the unsellable is a total waste of time. Willing to leave the room AKA end a sales pitch early in the game and walk away without a deal requires a great level of self-awareness, an in-depth knowledge of who exactly you want to work with and lots of confidence. The post Don’t Waste Your Time Selling to the Unsellable appeared first on StrengthInBusiness.

Nov 2019

9 min 46 sec

I’ve written about fundamentals at length. Understanding this concept at its core is crucial, yet few people do so. Those who do, accomplish what the many consider outstanding, unimaginable, and sometimes mystical. The post Why Sticking to the Fundamentals Enables You to Become Extraordinary appeared first on StrengthInBusiness.

Oct 2019

14 min 1 sec

Dan Kennedy had a massive positive impact on me. He defies the odds of conventional wisdom and provides you with wisdom that you can draw from for many decades to come. Dan Kennedy will always be my marketing mentor, a legend and true maverick. The post A Tribute to Marketing Legend Dan Kennedy appeared first on StrengthInBusiness.

Sep 2019

14 min 34 sec

My latest Facebook Advertising Workshop in London (UK) has revealed some interesting new insights to running digital advertising no matter the platform. It has also unveiled a better understanding of what drives human behavior. The post Facebook Advertising Workshop: There’s No Compression Algorithm for Experience appeared first on StrengthInBusiness.

Aug 2019

13 min 42 sec

Don’t let losing your health be the so called ‘desperation factor’ that pushes you to finally change your life. It’s so much easier to keep the car on the right path while adjusting as you move forward. Whether you take full responsibility or let the government, some fancy doctor or pills dictate your life, is entirely your call. The post When the Magical Relationship Between Health and Business Gets Shattered appeared first on StrengthInBusiness.

Jul 2019

14 min 36 sec

You’ve been led for centuries to believe that human uniqueness is wonderful when it benefits society, however it’s detrimental when it’s deployed for your own good. Are you battling to fit in into society, school, the entrepreneurial lifestyle, some crazy fashion trend, or other ‘fill in the blanks’? The post Fighting for Uniqueness in a World of Copycats appeared first on StrengthInBusiness.

Jun 2019

10 min 42 sec

Don’t let common myths and misconceptions stop you from writing a book. Don’t let other people’s good opinions infuse self-doubt and shatter your confidence. Write your book. Leave a legacy worth sharing. The post Leave a Legacy by Writing a Book appeared first on StrengthInBusiness.

May 2019

11 min 16 sec

It’s been almost a decade since I grabbed my microphone and recorded my very first podcast. 400+ episodes later I’m still in the podcasting game and have no intentions to turning a back on it. The post Reflections on a Decade of Podcasting appeared first on StrengthInBusiness.

Apr 2019

13 min 40 sec

Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from loose to legally binding and enforceable agreements. And then, there’s trust. The post Why Bother with Contracts? appeared first on StrengthInBusiness.

Mar 2019

8 min 21 sec

On the way back from my recent Facebook Advertising workshop in Berlin I reflected upon the mistakes that popped up during the sessions. Some of these mistakes were common, whereas others were directly correlated with the level of know-how each participant had. The post Facebook Advertising Mistakes: When Duplication Becomes the Norm appeared first on StrengthInBusiness.

Feb 2019

19 min 59 sec

When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu? The post Burger or Fries – Which One Comes First? appeared first on StrengthInBusiness.

Jan 2019

12 min 24 sec

Who doesn’t love some marketing quickies that you can understand on the fly and more importantly, apply effortlessly? Sorry to disappoint you, but that’s not what today’s post is about. Quick fixes seldom last. And most things you acquire effortlessly, you value less. The post 13 Marketing Quickies to Quench Your Thirst for Knowledge appeared first on StrengthInBusiness.

Dec 2018

15 min 39 sec

Why do the wealthiest people on this planet meet in person and close deals behind doors? Why does the Elite hang out in Davos, Switzerland at the World Economic Forum (WEF) or at the Bilderberg conference? There is one type of interaction that trumps all other methods combined and has the most powerful sales impact. The post Guess What Interaction Has the Highest Sales Impact appeared first on StrengthInBusiness.

Nov 2018

10 min 43 sec

These actionable tips will help you transform three common Facebook Advertising challenges into opportunities for growth to ensure you get great recurring results consistently over a long period of time. The post 3 Facebook Advertising Challenges to Tackle Right Away appeared first on StrengthInBusiness.

Oct 2018

25 min 27 sec

Mass marketing or personalized marketing? What’s it gonna be? Are you going to blast out your posting to the masses or will you deliver individualized messages to your most relevant audience? Sometimes you can do both whereas other times you’re better off with the latter. The post Personalized Marketing: Double Down On Your Strengths appeared first on StrengthInBusiness.

Sep 2018

13 min 24 sec

Having all your revenue coming from one source is a huge risk. Using a single sales and/ or marketing channel to market your business is a fatal mistake. Single-source dependency aka over-reliance on any one thing can ruin your business. How many sources do you use to promote your business? The post Multiple Beats One: Never Rely On One Marketing Channel appeared first on StrengthInBusiness.

Aug 2018

14 min 46 sec

The sales cycle is probably the most important part of a business cycle. You can be a master in lead generation however, if you don’t turn those leads into paying customers, you might as well call it a hobby instead of a business. The post 5 Steps of a Simple Sales Cycle appeared first on StrengthInBusiness.

Jul 2018

19 min 31 sec

You can do the right thing when it comes to marketing and branding, that is create valuable content for a relevant audience, onboard leads via Facebook ads and build relationships on LinkedIn — but if you can’t generate sales, you’re in trouble. Today I’d like to switch gears and talk to you about the sales process. The post How to Ingeniously Embed Online Marketing Strategies Into Your Sales Process appeared first on StrengthInBusiness.

Jun 2018

17 min 29 sec

Getting the right customers through the door, hiring talented personnel, managing cash flow, putting marketing systems in place to be able to sell more products and services, reducing inventory… these are some of the small business challenges that you’ll encounter if you decide to embark on this journey and be your own boss. The post 3 Common Small Business Challenges and How to Overcome Them appeared first on StrengthInBusiness.

May 2018

13 min 12 sec

Here are seven Facebook advertising tips that work this very moment. As things change and Facebook releases new features and campaign types, these tips need alterations, too. Ancient Greek philosopher Heraclitus said that, “Change is the only constant in life”. If there’s one area this applies to more than ever, it’s social media. The post Top 7 Facebook Advertising Tips for 2018 appeared first on StrengthInBusiness.

Apr 2018

26 min 24 sec

This is the second part of the Cash Flow (CF) series. Today, we’re going to have a look at the second part of the equation, which if left unmastered, will cause major pain in your business, often leading to you being forced to shut doors. Practical tips to increase cash flow. The post Increase Cash Flow by Keeping Your Expenses in Check appeared first on StrengthInBusiness.

Mar 2018

14 min 4 sec

Cash flow (CF) is the Holy Grail. It’s the lifeblood of your business. Knowing how to pick the right mix of marketing tactics to boost your CF pot will be of tremendous value to the future of your company. The post 3 Actionable Marketing Tactics to Increase Cash Flow appeared first on StrengthInBusiness.

Feb 2018

18 min 21 sec

What’s one of the most enjoyable memories you have from visiting a restaurant? There were some amazing marketing recipes at play here that allowed you to remember this occasion and store it in your “magical experience” life drawer. Most things happened unconsciously, other you were more or less aware of. The post 5 Evergreen Marketing Recipes for Small Business Owners appeared first on StrengthInBusiness.

Jan 2018

12 min 37 sec

For small business owners: discover the misleading passion vs. strengths idiom. Learn how to identify your unique strengths in business so that you can effectively sidestep obstacles, maximize outcomes and savor life’s amazing treasures. The post Small Business Owners: Why You Must Leverage Your Strengths In Business appeared first on StrengthInBusiness.

Dec 2017

14 min 32 sec

For small business owners: discover how to gain competitive advantage by incorporating proven marketing funnels into your business. You see, most business people do not approach their business and marketing needs in an organized manner that is essential for setting them apart from the crowd. The post Small Business Owners: How to Harness the Power of Marketing Funnels appeared first on StrengthInBusiness.

Nov 2017

17 min 5 sec

For small business owners: discover the amazing power of Podcasting for your business. It has nothing to do with joining the current hype. It’s definitely not about adding one more instrument to your marketing toolkit and overloaded business schedule. The post Small Business Owners: How to Harness the Power of Podcasting appeared first on StrengthInBusiness.

Oct 2017

19 min 10 sec