The New Generation Entrepreneur Podcast

Brandon Lucero

You’re about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say “NO” to outdated society norms, and we say “YES” to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero.

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All Episodes

Are you experiencing the “flexibility” trap? If you feel torn between two worlds when it comes to family and your business, then this could be you.   In this episode, I'm joined by Elizabeth Hartke, founder of the Luminary Leadership Company to talk about how to diagnose if you’re trading in freedom in for flexibility (hustle-culture in sheep’s clothing), the secrets behind a business model that serves the life you actually want, and impactful and empowering tips on raising leaders of your own. If you're ready to find true freedom in your life and business, exit the flexibility trap, and raise up the next generation of leaders, then this episode is for you!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw    Connect with me on Instagram!

Nov 23

1 hr 12 min

Have you ever watched a movie that pulled you in so far that you literally forgot where you were? Burned dinner in the oven because of the book you were reading? Or maybe stayed up way later than you should because you got hooked on a new TV show? Well, I'm here to tell you that you can create content that has that same effect.   In this episode, I'm going to dive into how you can create content that is so compelling that your audience doesn’t have to think about whether they want to keep watching or reading. Tune in and you’ll discover how to pull your audience in and create the “I need this” or “ I gotta know what comes next” moment for them with all of your content.   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw   Connect with me on Instagram!

Nov 16

46 min 1 sec

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "ohhhh, now I get it" head-nod, or even physically throw their hands in the air?   Well, in this episode I'm going to be talking about what I call subconscious connection or relatability. This is what it's called when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level.   Like this episode? Subscribe and leave a review!    FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Nov 9

34 min 22 sec

Recently, I've been noticing a pattern with my students that have been seeing incredible results in a short amount of time. There are a couple of elements that they are incorporating into their business and it's not audience size, more income to invest in the business, or even putting more time into the business...   In this episode, I'm going to be revealing the two invisible elements that can completely transform your messaging. If you want effective messaging, better content, and stronger programs with more results for your students, then you’ll need these 2 invisible elements, so tune in and find out what they are!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Nov 2

36 min 5 sec

This episode is all about learning how to be an effective communicator and powerful content creator and how easy it is to make mistakes when scripting because you are forced to unlearn a lot of writing habits most of us have developed over the years. And I couldn't think of anyone better to talk about that than our very own scripting coach...   So this episode is co-hosted by Katie Soy, and we're going to go over the biggest mistakes we see our students make (and one that you may be making too!) when it comes to writing out content pieces. If you're ready to level up your scripting and content game, this episode will be extremely powerful for you!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Oct 26

40 min 43 sec

Have you ever wondered how people create mind-blowing and perspective-shifting content that leaves their audience wanting more and more?   In this episode, I'm going to give you a tool that you can start using to completely shift your content and connect with your audience on a deeper level than ever before. When you start to understand and recognize how the subconscious mind operates, your content game will never be the same. So if you're ready to shift your content and shift perspectives in doing so, this episode is for you!   PS - If you try out this tool on one of your posts, tag @iambrandonlucero because I'd LOVE to see it!   Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Oct 19

38 min 52 sec

Are there certain elements of your business that you've grown to resent? Well, you're not alone!   In this episode, I'm talking to the first Video 4X student and now coach, business owner, and my good friend, Andrea Maxim all about her business that has grown into nearly half a million dollars a year and the powerful steps she took to grow it to where it is. If you are someone who resents a piece of your business or an aspect of it, this episode is for you, because Andrea and I take a dive into how the external world can influence you in a harmful way by making you truly believe there is a singular “right way” to attain success in your industry, and if you don't do it “their way” it is a failure.    Like this episode? Subscribe and leave a review!   FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

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Oct 12

1 hr 8 min

How do you become a Thought Leader? The formula is simpler than you might think!   In this episode, I'll be breaking down the formula to becoming a Thought Leader and how mastery is the key element you need to lean into. Most online entrepreneurs make the mistake of focusing on followers and growing a “following,” believing it will equate to sales, but it likely won't. Instead, you need to learn how to create a message and content that builds connection and demand, and in this episode, I'll tell you how you can do that!    Like this episode? Subscribe and leave a review! 

Oct 5

33 min 15 sec

If you've been following me for a while, you've probably heard me mention the "head nod effect" when it comes to creating content, but you might not be entirely sure what that actually means.   In this episode, I dive deep into unpacking what this “head nod effect” is all about and give you simple steps so you can start implementing these elements into your content. So, if you are ready to learn about a new and more powerful form of information-based content, which I call realization education, how to get accurately specific, and meet people where they are at in their content, this episode is for you!   Like this episode? Subscribe and leave a review!   Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen

Sep 28

38 min 28 sec

What leads you to success and more importantly to fulfillment?   In this episode, I have on a special guest and dear friend of mine, Kathrin Zenkina (known as the Manifestation Babe), who while telling her incredible story unveils not only what really leads you to success and fulfillment but how you can tap into and lean into certain aspects of manifestation practices that will work for you. Kathrin’s story and deep wisdom is one I believe every online entrepreneur needs to hear no matter what level you are currently at in your business.   Like this episode? Subscribe and leave a review!   Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen

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Sep 21

1 hr 43 min

Have you ever felt "stuck" in your business, whether that means stuck in revenue growth, getting traction with your audience, figuring out what to do next, or literally stuck endlessly working inside your business and it’s just not that enjoyable anymore?   In this episode, I'm joined by Human Design Reader and Coach, Kelsey Abbott who has a lot of insight on that "stuck" feeling, and you may be experiencing it because you aren't in alignment. Kelsey helps leaders like you remember who you are and why you are here so you can raise the world in a way that feels easy to you and still be the most impactful as possible. Whether you are experiencing no growth, unaligned growth, or you are seeing the success you want but want to tap into what you’re doing on a deeper, higher self-level, this episode will be powerful for you!   Like this episode? Subscribe and leave a review!   Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen  

Sep 14

1 hr 3 min

I want to talk to you about something every single person on this planet deals with... and that is pressure. And as entrepreneurs, there are all kinds of pressure we put on ourselves.   In this episode, I share the 5 tools I have used and still practice that allow me to let go of the pressure I could feel while going into launches where we are spending over $200,000 in ad spend. Because I don’t have to tell you the pressure you put on yourself and the pressure you may unintentionally be putting on others does a massive disservice to your happiness, fulfillment, and overall success. So tune in, and start living a pressure-free life!   Like this episode? Subscribe and leave a review!   Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen 

Sep 7

37 min 21 sec

If you are in the first few years of starting your business this is episode will be incredibly powerful for you!   Today I'm talking to Bob Helig, a Video 4x Effect student who has a leadership training and development program for network marketing professionals. He is no stranger to limiting beliefs, fears, and what he calls “red light stories” (that you likely have too) that he had to overcome in order to get results. Tune in to hear how he turned what some might view as a failed or flopped investment into a million-dollar business in one year, and learn from every stumble and struggle he went through because you likely are experiencing some of them right now.   Like this episode? Subscribe and leave a review!

Sep 1

1 hr 12 min

The Video 4x Effect is closing for enrollment in a few days and a question I hear a lot is "Will this program work for me?", so I wanted to release this episode for you where I interview Rose Radford, a Video 4x Effect student who is an online coach helping female entrepreneurs sell and evergreen their high ticket coaching program.   Now, four months after joining V4X, Rose has taken her $30K months that she was plateaued at for 3 years and turned them into $100K months. And while revenue is a great indicator for growth and success, Rose tells us about the layers beneath the revenue. So what did she change that made such a massive difference? Tune in and find out because her answers are things you can shift and change in your online course, program, or service right now too!   Like this episode? Subscribe and leave a review!

Aug 31

47 min 45 sec

This episode is one that any type of business owner, no matter what level they are at, needs to hear.    In this episode, I talk all about the art of letting go in order to grow because we all struggle with this, and it’s something that takes constant practice and years to master. Sometimes we don’t even realize we are holding on to a belief, idea, expectation, or desire that’s actually causing suffering in your life. I am going to share the FOUR areas you should be focusing on letting go of when it comes to business and life.   Like this episode? Subscribe and leave a review!

Aug 24

52 min 12 sec

You don’t need a big audience in order to make sales. Yes, you read that right, and in this episode, I'm going to break down why that's true.    I'll let you know why the real problem is that either you’re stuck in what I call the "Content Circle of Death" or not to creating demand for your offer, and not the size of your audience. If you want to know how to break free from the Content Circle of Death, become a Thought Leader, and generate massive SALES with a small audience, this episode is for you!    Like this episode? Subscribe and leave a review!

Aug 17

30 min 14 sec

Do you REALLY know how to create demand while you add value inside of your content? Most entrepreneurs don’t, and if you don’t have people anxiously waiting for you to open cart, then you likely haven’t figured it out yet either.   In this episode, I'm going to give you three demand creation tools that will help you let your audience know you are the solution WITHOUT saying you are the solution. These tools are focused on getting the audience to self-identify with your content and say, “They’re talking about me!”, so if you're ready for that type of reaction to your content, this episode is for you!   Like this episode? Subscribe and leave a review! 

Aug 10

37 min 25 sec

When creating content, most entrepreneurs never focus on the one thing marketing is supposed to do… create demand.   In this episode, I'm talking about how to create content that drives demand and elicits a feeling in your audience that makes them want to buy BEFORE you’ve even made an offer. If you’re interested in how to do that, tune in, because I’m going to share a hidden element that helped me create my 7-figure business, and it lies with what I like to call the messaging ecosystem. Learn how to create a powerful and impactful messaging ecosystem, and why TWO avatars are critical to your business’ growth.   Like this episode? Subscribe and leave a review!

Aug 3

32 min 46 sec

There is one major messaging tool that people tend to overlook, and it can make all the difference in how you are able to shift your audience's perspective.   In this episode, I'm talking to writer and coach Katie Soy all about how she learned how to overcome the struggles of being unheard, how to utilize storytelling, and teaching her clients how to place their unique stories into powerful brands. Tune in and learn how the power of storytelling not only helps you find your message but how you can STAND OUT with it.   Like this episode? Subscribe and leave a review!

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Jul 27

56 min 30 sec

If you're finding that your audience isn't paying attention to or resonating with your content, it's likely because you’re not being intentional with your identities within your content.   In this episode, I'm talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That's right, we're talking about identities and how we can use them inside marketing so we create content that is FOR our audience. Tune in to learn the ins and outs of leveraging your identities to connect with your audience on a deeper level and increase your sales.   Like this episode? Subscribe and leave a review!  

Jul 20

30 min 13 sec

In the last episode, we talked about the numbers, strategy, and everything in between, but we didn’t cover the massive lessons I learned from it.   In this episode, I'm breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch. Tune in and I'll let you in on some strategies and lessons you might want to take into your next launch!   Like this episode? Subscribe and leave a review! 

Jul 15

50 min 29 sec

In this episode, I'm giving you an in-depth look at how my team and I up-leveled every aspect of our last launch.   Tune in to hear me breakdown the numbers, the process, and some of the lessons I learned from this launch and to find out how you can apply what I've learned to up-level your launches. And here's the thing to remember about launches... you're either going to get the results that you wanted and it's going to be amazing, or you're going to learn the lessons you need to reach your goals on the next launch.   Like this episode? Subscribe and leave a review!  

Jul 13

55 min

Messaging is not content or copy… it’s an ecosystem with 3 powerful hidden elements.    In this episode, we’re going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create that an ecosystem that builds a powerful connection between you and your audience.    Like this episode? Subscribe and leave a review!    

Jul 6

41 min 22 sec

When you can create a message so powerful that it doesn’t take your audience out of a moment... that's when your marketing plays into the invisible elements but also when you've created an irresistible offer. But how exactly does it work?   In this episode, I'm talking to filmmaker & video strategist James Cooper who has figured out those invisible elements, learned his target audience's pain points, and delivered his message so powerfully, he grew his business from $10k a month to $30k a month within the year. If you want to learn more about his unique story and how he grew so quickly that he needed to turn clients away, tune in!   Like this episode? Subscribe and leave a review!

Jun 29

56 min 56 sec

A belief that so many struggling online business owners get stuck on is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that's just not the truth.   In this episode, I'm talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million dollar business in 2 years by focusing on 4 simple phases. Over the years, we've created systems and processes, but as we grow these things need to continually evolve and if you’re not willing to adjust, you won’t grow your revenue, and if you don’t hire more, you won’t become a million-dollar business. So if you're ready to start growing your business or looking to hire your first team member, this episode will be extremely powerful for you!   Like this episode? Subscribe and leave a review!  

Jun 22

1 hr 15 min

You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens.   In this episode, I'm talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed A LOT in 2020). If you want to listen to powerful methods to stand out not only using marketing advice but gaining business systems and strategies, this podcast is for you.    Like this episode? Subscribe and leave a review!  

Jun 15

1 hr 12 min

Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale.   In this episode, I'm talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an expert on what happens after the sale. If you're ready to make sure your business is set up on the backend in preparation for the sales you're making, Josh has some invaluable information for you!   Like this episode? Subscribe and leave a review!      

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Jun 8

1 hr

If you’re having trouble getting people to show up to your training (webinars, video series, challenges, etc) or some people do show those things but your pitch always falls flat, then this episode will be incredibly powerful for you.   In this episode, I'm talking about how important it is to create demand for your course or program way before you pitch and the way to craft a message that allows you to do that. When you have a disjointed funnel you completely neglect this idea of creating demand and that’s why no one shows up or buys, and that's what I'd like to help you fix!   Like this episode? Subscribe and leave a review!  

Jun 1

32 min 38 sec

Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here's the thing - success isn’t about finding something new, it's about being different or unique.   In this episode, I'm talking to Executive Chef Marcus Webster about how he unlocked the secret to standing out in a sea of local businesses and thrived during 2020. If you feel like you don’t know how to position yourself differently, you feel like you’re throwing money away, and aren’t constantly building demand for your online service, this episode is going to be incredibly powerful for you!   Like this episode? Subscribe and leave a review!   

May 25

58 min 8 sec

As a parent and entrepreneur, I often wonder about how we can teach our kids and the generations to follow to be adaptable and follow their passion because the future is so unknown, the possibilities are endless, and the road to success isn't as narrow as it once was.   In this episode, I'm talking to parenting coach, Rachel Duffy, about better parenting, preparing our kids for the future, and becoming more conscious when it comes to parenting, and we also cover ways to think about our own conditioning and following our own passions. If you want to help the next generation learn powerful and conscious ways to be adaptable, go after what they want, and follow their passion, this episode is for you!   Reserve Your Spot For Rachel's Masterclass: https://www.sagacitylab.com/mcwaitlist   Like this episode? Subscribe and leave a review!        

May 18

1 hr

There’s one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business - and that mistake is explaining when they should be persuading.   In this episode, I'm breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in your own messaging, and how to pivot to persuasion in order to consistently grow your business. If you're ready to learn how to take your messaging to the next level and increase your impact, this episode is for you!   Like this episode? Subscribe and leave a review!   Join The New Generation Entrepreneur Podcast Community on Facebook to share your biggest breakthrough from this episode and for access to live episodes and exclusive content - https://brandonlucero.com/newgen  

May 11

31 min 4 sec

We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable.   In this episode, I'm talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are searching for solutions like ours, and put our ad in front of them in our most recent and most profitable launch. Tune in to hear Michael dive into the performance data from our last launch and share a ton of crucial wisdom that’s going to help YOU get ahead of the pack with your Google and YouTube ads.   Start using the strategies of 7-figure course creators and utilize the power of Google ads - https://brandonlucero.com/y-t   Like this episode? Leave a review and subscribe!    Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen  

May 4

50 min 2 sec

So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they're viewing their business as a math problem instead of approaching it as a science experiment.   In this episode, I'm breaking down why it's better to continually test different things in your business, rather than sticking to the same formula that might not work anymore. Tune in to discover how to know what to change, and what new approaches to try so that you can create evolving content that’s constantly adapting to your market, and will keep standing out and getting heard above the competition.   Like this episode? Subscribe and leave a review!   Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen  

Apr 27

31 min 38 sec

In the rapidly changing business world, it's all about finding brand new ways of doing things differently and better – and testing them like scientific experiments, to see what works best.   In this episode, Jerred Morris returns to talk about just how important it is to think outside of the box when it comes to your business so that you can build processes that drive your business, ride any unpredictable wave, and prime your business for success – even when your landscape changes completely. Jerred is a master at outside-of-the-box thinking, as you'll hear from his story of how he made $4M in listings in a year doing things most others wouldn't even think to try!   Like this episode? Subscribe and leave a review!   Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen  

Apr 20

1 hr 3 min

If you feel like something’s off in your life, and you can’t be yourself in your business… it might be because the external world is suffocating you!   In this episode, I'm talking about how can you break free of expectations, and show up as your true, complete self and create a thriving business because of it. Tune in and I’ll show you how to pull apart your own belief structures, stop letting the external world determine how you show, and finally start creating the freedom and success you know you’re meant for.   Like this episode? Subscribe and leave a review!   Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/newgen

Apr 13

35 min 6 sec

If I told you your kid could be running a million-dollar business by age 19, would you believe me?   In this episode, I'm talking to Liv Conlon, a young entrepreneur who has not only created multiple 7-figure businesses, but who also speaks on stages worldwide, wrote a book, and has received numerous national and international business awards. Tune in to hear us discuss what it takes to be a successful entrepreneur, and how important it is to encourage young people to see and achieve their true potential as entrepreneurs.   Like this episode? Subscribe and leave a review!   Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/newgen  

Apr 6

51 min 59 sec

A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.   In this episode, I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business and how imperfect action is what will really help you grow and thrive. If you're ready to leave the perfectionist mentality behind and start taking action and seeing results in your business, this episode is for you!   Like this episode? Subscribe and leave a review!   Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/newgen 

Mar 30

13 min 42 sec

I've said it before and I'll say it again - you don't need a big following to create big results, and today's guest is a testament to that!   In this episode, I'm talking to Julie Solomon, a branding and marketing strategist, who knows a thing or two about getting top brands to take you seriously, however big (or small) your audience – so you can land deals that next-level your influence and impact. If you're ready to open the doors to opportunities you never dreamed of, this episode is for you!   Like this episode? Subscribe and leave a review!  

Mar 23

1 hr 5 min

With the online space rapidly growing in the past year, it’s brought a wave of new customers to many online businesses, but just because things are going well right now, doesn’t mean you shouldn’t be thinking about how you can reinvent your business.   My guest, Dr. Nadya Zhexembayeva, talks about how in this century of disruption, it is crucial to always be thinking of what will work next - not what worked in the past. We also discuss letting go of past success to operate at a higher level and allow yourself to stand out before others in your niche because as more people enter the online space, standing out is more important than ever.   Like this episode? Subscribe and leave a review!  

Mar 16

1 hr 1 min

A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market.   In part 2 of this series, I'm talking about why it's so important that everything in your messaging ecosystem is connected and how to do that. I'm also breaking down the benefit of talking about your WHY, some of the simple strategies that many entrepreneurs overlook, and why your follower number on social media isn't as important as people think it is!   Like this episode? Subscribe and leave a review!  

Mar 10

23 min 50 sec

How can you fix your content and messaging, when you don’t even realize what you’re doing wrong?! This is something that so many entrepreneurs struggle with!   And it's something that today's guest and Video 4x student, Kat Elizabeth, was struggling with prior to joining Video 4x! In this episode, I'm talking to Kat about having a good size audience, but not being able to translate that into sales and the importance of getting super-intentional with your messaging … so you can attract more of your perfect clients, more easily than ever – and have them practically fighting to work with you! Plus, you’ll hear me coach Kat live on getting even more focused on the deeper purpose of her business, to get more of her ideal people rallying behind her!   Like this episode? Subscribe and leave a review!

Mar 9

52 min 43 sec

One mistake that so many entrepreneurs make is focusing more on what others will think of them than standing up for what they really believe in. This leads them to play it safe in the middle and causes them to blend in with everyone else.   In Part 1 of this two-part series, I'm talking about the importance of remembering who you are and the WHY behind your business. I'm also diving into how you can craft a message that genuinely aligns with who you are at a deep level, creates the contrast to move you OUT of the commodity zone, and finally gets you noticed. In the ever-growing online space, this is more important than ever!   Like this episode? Leave a review and subscribe!  

Mar 2

28 min 4 sec

So many entrepreneurs and this may include you, have felt defeated when they continually put out content but it seems like no one is listening. Today's guest went through that too... until her messaging changed forever.   Today I'm talking to Video 4x Effect student, Dr. Tonia Winchester, about remembering who you are, finding the right audience, and empowering the people that you want to serve. In this episode, you'll discover a ton of awesome Video 4x Effect nuggets from Tonia, which YOU can start to apply in your business right now, and you'll even hear me coach her on the next steps for her growing business!   Like this episode? Leave a review and subscribe!

Feb 23

44 min 2 sec

A lot of entrepreneurs are making simple mistakes with their content... and they don't even realize it because everyone else in their market is doing the same thing!    In this episode, I'm breaking down the 3 common things that lead to unheard content and what to do about them so that you can get out of the  Unheard Entrepreneur trap and become a New Generation Entrepreneur. If your content is not getting the results you want, I can almost guarantee you’re making at least one of these mistakes and this episode will help you start creating content that is unique, powerful, meaningful, AND demand-building!    Like this episode? Subscribe and leave a review!

Feb 16

26 min 10 sec

You may recognize this episode, and that's because it was so popular and still holds so much truth that it needed to be released again! There are more online entrepreneurs than ever before and the online space is still shifting rapidly, so it's more crucial than ever to be able to stand out with your messaging and content.    Starting with a brand new introduction, I'm talking about why this episode is still so relevant today and why the information I reveal in this episode can give you an edge in your niche when you implement it. If you're ready to learn how to transform the way you create messaging and content, this episode is for you.   Like this episode? Subscribe and leave a review!

Feb 9

39 min 20 sec

There's one big reason that so many entrepreneurs, and this may include you, remain unheard and are struggling to attract the customers they want, and it has everything to do with the identities that are being used in their messaging.   In this episode, I'm breaking down why the dated method of using only one avatar doesn't work and why it's so important to identify your second avatar. With the ever-growing online space, it's crucial that you are able to stand out in your niche. If you're ready to start attracting the right clients and start creating messaging so resonant and powerful that there's no way you'll be unheard, this episode is for you!   Like this episode? Subscribe and leave a review!  

Feb 2

29 min 41 sec

Most entrepreneurs would be devastated if they lost $20K overnight, but the ability to cope with the 'failure' is what allowed today's guest to rise to the top 1% of his field.   In this episode, I'm talking to 27-year-old real estate agent Shane Dulgeroff who has learned to reframe his failures and turn them into lessons that have helped him navigate the competitive real estate business. He breaks down the steps he took to build his business and get where he is now and how the lessons he's learned can be applied in any entrepreneurial business.   Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/tnge-podcast   Like this episode? Subscribe and leave a review!

Jan 26

48 min 27 sec

So many entrepreneurs have found themselves stuck in jobs that they weren't passionate about because there was a fear of starting the business they really wanted. But what if you didn't let the fear stop you?   In this episode, I'm talking to Amber Lilyestrom, who decided to leave her corporate career behind to follow her heart and run the business of her dreams that is in alignment with what she always knew she wanted to do. From hearing a voice when she was 5 and playing with her Barbies to a fruitful marketing career to a near death experience, Amber's life experience has given her so many lessons that she is able to pass on to you through this episode, so you won't want to miss this one!   If this episode resonated with you, be sure to share it on Instagram and tag @iambrandonlucero & @amberlilyestrom!   Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/tnge-podcast   Like this episode? Leave a review and subscribe!

Jan 19

1 hr 12 min

Many entrepreneurs, and this may include you, focus on generating income solely from their business, and I can tell you from personal experience that doing that could be a point of failure.   In this episode, I'm welcoming back my friend Mel Abraham who is a CPA-trained Financial Educator, to talk about the four financial focuses EVERY entrepreneur needs to thrive in their business. Moving your focus from revenue to wealth creation allows you to live the live you want and can free you from the worries of what might happen if your business revenue slips. There is some seriously powerful advice in this episode that you won't want to miss!   Like this episode? Subscribe and leave a review!   Get on the waitlist and be the first to know about The Content Revolution & Video 4X - https://brandonlucero.com/waitlist   Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/tnge-podcast

Jan 12

57 min 25 sec

There are thousands of "How To" videos out there for any given subject, but how many of them really stand out?   In this episode, I'm breaking down how you can create powerful "How To" content without steps or tutorials so that you can stop blending in and start creating credibility and connection. If you're ready to have content that is irresistible in your niche then you need to go against the same, predictable format that everyone has already seen, and I know just how to help you do that!   Like this episode? Subscribe and leave a review!   Get on the waitlist and be the first to know about The Content Revolution & Video 4X - https://brandonlucero.com/waitlist   Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/tnge-podcast

Jan 5

21 min 16 sec