Winning Digital Customers

Howard Tiersky

Winning Digital Customers | The Podcast is a live-interview style podcast focused on stories of large-scale digital transformations, told by the people who led them.

We're showcasing the names, faces and stories of the folks who have been the impetus behind many major brands’ digital transformations, and taking a look at digital transformations in the context of the major areas in which digital has changed how and where we do business.

Welcome to Winning Digital Customers
Trailer 4 min 3 sec

All Episodes

In September 2021, a record number of Americans —4.4 million, to be exact — quit their jobs. And the trend of employees exiting the workforce doesn't seem to be slowing down anytime soon. Howard sits down to talk to you 1:1 for the first time this season, discussing the phenomenon that has millions of people exiting stage left: The Great Resignation. He reveals what he thinks is driving people to step down from their jobs, based on personal observations and conversations he's had with executives at large companies over the last few months. And he'll also share what he thinks companies should be doing to retain talent and survive this tumultuous time. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Nov 25

36 min 48 sec

Gone are the days of using LinkedIn solely for job hunting! Tune into today's episode to hear LinkedIn's Top Voices in Sales and Digital Engagement Leader, Richard Bliss, give a masterclass on using LinkedIn to its full potential. Richard not only discusses why every professional needs to care about LinkedIn, but also discusses actionable steps you can use to get your digital house in order and increase your online presence. You won't want to miss out on hearing the "superpower" behind the art of commenting! Click here to interact with our LinkedIn post! https://www.amazon.com/DigitalFirst-Leadership-Master-Social-Presence/dp/1736846213/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= (Click here to order Digital-First Leadership by Richard Bliss.) Want to learn more about Richard? Visit: https://www.linkedin.com/in/bliss/ https://twitter.com/richardbliss https://www.blisspointconsult.com/

Nov 18

26 min 36 sec

We're back! In this week's season premiere episode of Winning Digital Customers | The Podcast, we're joined by the President and Chief Research and Analytics Officer of CBS Corporation, Radha Subramanyam. Radha debunks a major misconception surrounding creatives and talks about the science and soul that goes into becoming the #1 Network in America. She also shares her experience combining AI and classic marketing, and using data to create captivating content that resonates with all the different niche segments that make up US audiences.

Nov 11

32 min 32 sec

Welcome back to Season 3 of Winning Digital Customers | The Podcast! We’re kicking off this season with some of today’s biggest names in the digital transformation space. You’ll hear me interview and get exclusive insights from the CTO of TIME, the Chief Research and Analytics Officer at CBS, the Chief Marketing Officer at Navy Federal Credit Union, and more! You may even spot a few of your favorite digital influencers showcased this season. And just like last season, I’ll be sharing insights and stories from my 25+ years of experience helping today’s largest brands navigate digital transformation As always, our episodes are released bright and early every Thursday morning. Subscribe to Winning Digital Customers | The Podcast on your favorite streaming platform to stay up to date on the latest episodes. Visit https://wdcpodcast.captivate.fm/episode/wdc.ht/preorder (WinningDigitalCustomers.com) to learn more about the Wall Street Journal Bestselling Book that inspired the podcast. Visit https://wdcpodcast.captivate.fm/episode/FROM.DIGITAL (FROM.DIGITAL) to learn more about Howard's award-winning agency services, including marketing, web and app design and development, customer research, strategy and innovation. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Nov 4

1 min 7 sec

In this week’s season finale of Winning Digital Customers | The Podcast, Howard goes on record to say that books are going away. He predicts that 10 years from now, printed books will only be used for historical or nostalgic purposes. Have you thought about the things you’re used to that may disappear in the future? Tune in to hear the model of pain and pleasure used to determine what’s here to stay, and what will become obsolete.

Sep 2

34 min 47 sec

This week, Peter Wang, the CTO of Buzzfeed, sits down with Howard to share the team structures and performance benchmarking regimens that contribute to Buzzfeed's success as a leading digital media company. Peter also discusses keeping shareholders happy while staying true to a North Star vision and gives his predictions on the future relationship between content and commerce. To learn more about Peter, check out his social media: https://twitter.com/peterpeterwang?lang=en (Twitter) https://www.linkedin.com/in/yuchunwang/ (LinkedIn) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Aug 26

37 min 50 sec

Listen to this week's episode to hear Roger Dooley, CX Friction Hunter, Author, and Forbes Contributor, break down how companies are successfully using neuromarketing, ways for marketers to implement neuromarketing techniques, and why executives need to experience every step of their product buying journey firsthand.  To learn more about Roger, visit: https://www.rogerdooley.com/ (Roger Dooley Website) https://www.neurosciencemarketing.com/blog/ (Neuromarketing Blog) https://www.neurosciencemarketing.com/blog/customer-experience-keynote-speakers (Customer Experience Keynotes) https://www.rogerdooley.com/category/podcast (Brainfluence Podcast) https://www.forbes.com/sites/rogerdooley/ (Roger Dooley at Forbes) https://www.youtube.com/neuromarketing (Roger Dooley on YouTube) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Aug 19

32 min 17 sec

One of the biggest challenges for companies undergoing digital transformation is resistance to change. In this week's episode, Howard talks about overcoming resistance to launch successful transformations. Listen to hear his simple four-step process for effective change management: define the change, study main points of resistance, address the resistance, and lastly, execute and adjust your plan as needed. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Aug 12

27 min 15 sec

Brian Harniman, travel trends expert and former EVP at Kayak.com, joins us today to discuss digital transformation as the answer to the current labor shortages in the travel industry, how Airbnb is redefining flexible planning and predicts future travel trends we should all keep an eye on. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Aug 5

31 min 41 sec

This week business advisor, commentator, author, and LinkedIn's Top Voice in Technology, Shelly Palmer, joins Howard to talk about why politicians are going after big tech companies, debunk what people often get wrong about blockchain, and discuss the latest technology everyone should have on their radar: Web 3.0. Shelly's headshot and bio can be found here: https://www.shellypalmer.com/shelly-palmer-bio/ His new book (now eBook and paperback!): https://www.amazon.com/dp/B095C3GW6X His blog: https://www.shellypalmer.com/blog/ His Twitter: https://twitter.com/shellypalmer Our Crypto Resources page, which is becoming more of a hub/landing page for all the main things re: crypto, blockchain, Web 3.0, etc. that Shelly is working on: https://www.shellypalmer.com/blockchain/ Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jul 29

40 min 28 sec

This week Howard discusses his favorite way to sell digital transformation to anyone who needs convincing: through the art of storytelling. Listen to hear the components needed to paint a compelling vision of the future and tips on framing calls-to-action to evoke the right reaction from audiences. Howard also shares insight into the history behind storytelling and why it's so effective. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jul 22

31 min 34 sec

Join Howard as he talks with former Audible Executive, Global Marketing Strategist at Sesame Workshop and co-founder of QelviQ, Helena Verellen, about her journey through major media organizations like the WWE, Audible and Sesame Workshop. You'll hear about her part in ground-breaking work in streaming content at WWE (in partnership with MLB), Audible's focus on customer-led user experience, how Sesame responded to COVID with content, and her most recent project with her brother, your personal sommelier, QelviQ. To learn more about Helena visit https://www.qelviq.com/en/ (QelviQ) or email her at helena@qelviq.com Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jul 15

35 min 16 sec

This week, Ryan Barker, predictive brand tech expert and founder of BERA, joins me to discuss why customer love is a key performance indicator, the difference between companies with strong purpose and brand presence and those without, and why price-point messaging and discounting isn't as beneficial as marketers believe. Listen now to hear Ryan's experience using precision marketing to tailor effective messages to the most relevant audiences. To know more about Ryan Barker, please visit Bera and check his https://www.linkedin.com/in/ryan-barker-0b8b114/ (LinkedIn) profile. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jul 8

27 min 24 sec

Tune in to this week's episode to hear Howard explain ways to grease the wheels of your digital transformation journey. He covers the 4 types of alignment your teams will need to speed along projects: alignment around urgency, vision, plan, and willingness to take risks. Howard also discusses the risk of digital transformation sabotage. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jul 1

22 min 50 sec

Nick Sarraf, the Vice President of Digital Transformation and Customer Satisfaction at AutoZone, sits down to discuss how 1.5 years of COVID has changed the 10-year trajectory of digital transformations, how to manage a "we're not a tech company" mindset from digital transformation naysayers and his approach to hiring the right talent. Nick also gives insights into why some retailers have thrived while so many others have struggled to keep up with eCommerce demand. To know more about Nick Sarraf, follow https://www.autozone.com/ (AutoZone) and follow him on https://www.linkedin.com/in/nick-sarraf/ (LinkedIn). Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jun 24

28 min 27 sec

Michael Krigsman, the founder and host of CXOTalk and digital transformation influencer, joins us to talk about the stand-out characteristics shared amongst today's top executives, challenges companies are facing with personalization, and his thoughts on the latest social platform people are buzzing about, Clubhouse. To know more about Michael Krigsman, follow him on https://www.cxotalk.com/ (CXOTalk) and http://www.twitter.com/mkrigsman (Twitter). Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jun 17

25 min 54 sec

This week, Howard dissects the rhetoric Martin Luther King Jr. used in his inspirational "I Have a Dream" speech and pinpoints how to use those techniques to get your team to rally behind your digital transformation proposal. Listen to this week's episode to hear about the template digital leaders can use when speaking about inspiring change and driving transformation. To listen and read the full speech, click the link on "https://www.npr.org/2010/01/18/122701268/i-have-a-dream-speech-in-its-entirety (I Have a Dream)". Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jun 9

29 min 20 sec

Michelle Farabaugh, one of 2019's Top Women in Retail and former CMO of Harry & David, sits down to talk to us about how she dealt with digital transformation naysayers, the differences between marketing through direct mail versus digital advertising, and the opportunities that can arise from researching customer friction points. Know more about Michelle Farabaugh via her https://www.linkedin.com/in/michelle-farabaugh (LinkedIn). Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jun 3

32 min 2 sec

Tim Hughes, the #1 global social selling pioneer influencer and bestselling author, joins us to discuss why conventional sales tactics aren't working, how social media has transformed the way we attract potential buyers and the unlikely story of how a post about Led Zeppelin resulted in massive social selling success. Tune in to hear Tim's 3 key components to turning a traditional salesperson into a microinfluencer. Know more about Tim Hughes via his company website https://dlaignite.com/ (DLAignite). Check out his links below as well: https://www.linkedin.com/in/timothyhughessocialselling/ (Linkedin): https://twitter.com/Timothy_Hughes (Twitter): http://www.youtube.com/c/TimothyHughes1 (YouTube): https://www.facebook.com/TimHughesSocialSelling/ (Facebook): https://www.instagram.com/tim_hughes1/ (Instagram): Clubhouse: @timothy_hughes Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

May 27

34 min 14 sec

In Season 2, Howard sits down to talk to you 1:1 about some of the things that can be most impactful for your digital transformation journey. In this episode, he covers how 4 questions can help build a company with specific values, and 7 Ps for using those values to resonate with customers: Positioning, Product, Passion, People, Policies, Problems, Philanthropies. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

May 20

28 min 50 sec

Michael Ibrahim, the SVP of Digital Product at Fox Corporation, joins us today to talk about his experience building and leading global digital teams. Michael shares the three key product leaders needed for the ideal team, his out-of-the-box methods for empowering teams to resolve conflict, and his take on the modern reality of job-hopping. Know more about Michael Ibrahim via his https://www.linkedin.com/in/miibrahim/ (LinkedIn) Profile. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

May 13

39 min 57 sec

We kick off Season 2 with Hall of Fame Speaker, New York Times and Wall Street Journal Bestselling Author, and Customer Experience expert Shep Hyken. The self-proclaimed Chief Amazement Officer of Shepard Productions joins Howard to talk about his next book, I'll Be Back, whether or not customer loyalty really matters, and how to truly differentiate yourself from your competitors. Preorder his book via this https://hyken.com/online-store/ill-be-back/ (link) Know more about Shep Hyken via his https://hyken.com/blog/ (Blog), https://twitter.com/Hyken (Twitter), https://www.linkedin.com/in/shephyken/ (LinkedIn) and https://www.instagram.com/shephyken/ (Instagram)   Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

May 6

38 min 59 sec

Winning Digital Customers | The Podcast is back for Season 2! This season, Howard is joined by an all-star lineup of guests, including a key digital transformation executive from Samsung, the Chief Digital Officer at GE Appliances, the Senior Vice President of Product Development at Fox, and so many more leaders of digital transformation, enterprise, innovation, and user and customer experience, at some of the largest brands in the country. He'll also be speaking to some top influencers, New York Times best selling authors and other key thought leaders in the space of digital transformations and succeeding in today's digital world. New this season: Join Howard for some #TierskyTalks, where he'll be talking to you directly, one on one, providing some key insights from my own perspective and experience from 20+ years of working in the digital transformation space. Visit WinningDigitalCustomers.com to learn more about the Wall Street Journal Bestselling Book that inspired the podcast. Visit FROM.DIGITAL to learn more about Howard's award-winning agency services, including marketing, web and app design and development, customer research, strategy and innovation. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Apr 29

2 min 23 sec

For the final episode in Season 1, Howard sits down with Greg Satell, an international speaker, advisor, and award-winning author. Greg talks about how living through several socio-political revolutions informs the way he thinks about change, how he brings that thinking to managing digital transformation for large enterprises, and his new book, Cascades: How to Create a Movement that Drives Transformational Change. Learn more about https://www.gregsatell.com/ (Greg) here:  Author: https://amzn.to/2UDgjVa (Cascades) & https://amzn.to/2UEAUbF (Mapping Innovation) Contributor: https://hbr.org/search?term=greg+satell (Harvard Business Review), https://www.barrons.com/search?keyword=Greg%20Satell (Barron's)  Publisher: http://www.digitaltonto.com/ (Digital Tonto)   https://youtu.be/m77W1k8xIq4 (Speaker Reel) https://twitter.com/Digitaltonto/ (Twitter) https://www.linkedin.com/in/gregsatell/ (LinkedIn) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Mar 4

37 min 3 sec

Do you know where your customers' data is? This week, Howard sits down with Dean Shapero, a data privacy expert and founder of Invisit, which specializes in helping companies keep up with data privacy compliance. Dean discusses the fast-evolving world of data privacy, predicts how GDPR and CCPA regulations may serve as the blueprint for future data privacy laws under the new administration, and gives his top to-dos for companies who want to stay on top of compliance and avoid future fines. Visit Invisit.io for more info, or reach out to Dean directly at dean@invisit.io. You can also check his https://www.linkedin.com/in/dean-shapero/ (LinkedIn) profile. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Feb 25

33 min 40 sec

Howard is joined by Customer Experience Futurist Blake Morgan to talk about the difference in customer service and customer experience, her time as a change agent within a Fortune 100 company, and how the customer of the future is actually the customer of today. Blake gives insight into what modern CEOs need to do to resonate with their employees and customers alike, and how to stop your users from knocking on your competitor's door. Get more info on Blake and her two books, https://www.amazon.com/Customer-Future-Principles-Tomorrows-Business/dp/1400213630/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= (The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business) and https://www.amazon.com/More-Companies-Knock-Your-Socks-Off-Customer-Experiences-ebook/dp/B072DTQ721/ref=sr_1_4?qid=1561746973&refinements=p_27%3ABlake+Morgan&s=books&sr=1-4&text=Blake+Morgan (More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences) on her website: BlakeMichelleMorgan.com You can also hear more from Blake on https://www.blakemichellemorgan.com/the-modern-customer-podcast/ (The Modern Customer Podcast), https://www.youtube.com/channel/UCY7iiUUPdNC1Pq9Lv3eg1kQ (Youtube), and https://www.instagram.com/blakemmorgan/ (Instagram). And for more info on Winning Digital Customers, visit WinningDigitalCustomers.com. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Feb 18

26 min 57 sec

Brian Garofalow, Chief Marketing Officer of Igloo Coolers, discusses overcoming an internal belief that coolers wouldn't sell online, resulting in a massive eCommerce business and digitally transforming a great American heritage brand, as well as competing with the Amazon experience, how they've leveraged licensing to increase revenue and gain new customers, and the power of a company culture that exemplifies the brand. You can also hear more from Brian Garofalow on https://twitter.com/bgyeah?lang=en (Twitter) and https://www.linkedin.com/in/brian-garofalow-02b7bb2/ (LinkedIn). Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Feb 11

29 min 20 sec

Dennis and Howard sit down to discuss how he solved a chicken problem, how customer journeys are disappearing, and how he came to be one of the top CX experts of the decade. You can also hear more from Dennis Wakabayashi via his https://www.denniswakabayashi.com/about (website): https://www.linkedin.com/in/denniswakabayashi/ (LinkedIn) https://twitter.com/justintimecx?lang=en (Twitter) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Feb 4

20 min 24 sec

Join us for an interview with Walt Carter, Chief Digital and Information Officer of HomeStar Financial, where he regales us with tales of his background in rocket science, his time in the military managing engineers and advising Presidents, and how he uses his experience to keep his customers safe when making the biggest purchase of their life - their mortgage. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jan 28

43 min 47 sec

iHeartMedia's President New York Market, Bernie Weiss, joins Howard to talk about his career in audio and broadcast media, how iHeart has built its business around selling companionship, how COVID affected their understanding of listenership and advertising and pivoting Jingle Ball from an in-person experience to virtual. Know more about Bernie Weiss from his https://www.linkedin.com/in/bweiss1/ (LinkedIn) Profile. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jan 21

39 min 3 sec

We kick off the new year with future-of-work strategist Heather E. McGowan, who talks about how a series of LinkedIn articles she wrote in 2014 led to being an internationally recognized keynote speaker, how continuous learning shapes the present and future of work, and her recent book, The Adaptation Advantage. Follow Heather E. McGowan via her https://www.heathermcgowan.com/ (Website), https://www.linkedin.com/in/heathermcgowan/ (LinkedIn) and https://twitter.com/heathermcgowan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter). Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Jan 14

26 min 34 sec

Howard is joined by New York Times bestselling author and organizational consultant, Dr. Joseph Michelli, to discuss his career and what he's learned talking to over 140 top global business leaders on all aspects of leading through and beyond COVID while writing his new book, Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Know more about Dr. Joseph Michelli via his https://www.josephmichelli.com/ (website) and https://www.linkedin.com/in/josephmichelli/ (LinkedIn).Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Dec 2020

27 min 35 sec

Join Howard and Madhur Aggarwal, former Chief Digital Officer at Pearson, to talk about moving a larger enterprise toward a more digital operating model, innovation in education during COVID, and how he's using his experience and expertise at the startup level. You can check more about Madhur Aggarwal, via his https://twitter.com/aggarwalmadhur?lang=en (Twitter) and https://www.linkedin.com/in/madhuraggarwal/ (LinkedIn). Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Dec 2020

23 min 37 sec

Howard sits down with Annette Franz, named one of the 100 Most Influential Tech Women on Twitter and bestselling author of Customer Understanding: Three Ways to Put the Customer in Customer Experience and at the Heart of Your Business to chat in-depth about her six-step process for customer journey mapping and how to put the customer at the center of your customer experiences. To know more about Annette Franz follow her at https://cx-journey.com/about (CX Journey) and https://www.linkedin.com/in/annette-franz/ (LinkedIn). Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Dec 2020

31 min 51 sec

Howard talks to Ash Dhupar, former Chief Data & Analytics Officer at Publishers Clearing House, about new ways of leveraging data to creating better digital customer experiences, AI and machine learning, using data to support business decisions, tips to getting started utilizing AI, and the transformational future of data. Know more about https://www.linkedin.com/in/ash-dhupar-048502/ (Ash Dhupar) via LinkedIn Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Nov 2020

29 min 59 sec

Howard sits down with good friend Tejpaul Bhatia, currently at Google working on Go to Market Strategy in the Office of the CIO, to discuss his startup experiences and how he leveraged those skills to create culture shock and drive change in large corporations. Tejpaul also gives insight on the secret sauce briefings he delivers to keep Google at the forefront of innovation. Follow Tejpaul Bhatia via https://www.linkedin.com/in/tejpaul/ (LinkedIn) and https://twitter.com/tejpaul?lang=en (Twitter) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Nov 2020

36 min 23 sec

Howard sits down with Lew Kimble, recently retired CEO International of Foot Locker, to discuss secrets today’s retailers need to know to be successful, from utilizing radio-frequency identification to transforming their supply chain during the pandemic. Lew talks about his experience and commitment to reinventing global legacy systems to enter the new era of technology while keeping the consumer at the heart of the transformation. To know more about https://www.linkedin.com/in/lkimble09/ (Lew Kimble) check him on LinkedIn. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Nov 2020

37 min 6 sec

Howard talks to the founder of Denting the Universe and host of Digital: Disrupted Paul Muller. Listen to Howard and Paul ponder the infamous question companies oftentimes ask themselves: to persist or pivot? Paul shares his secrets to driving growth within an organization and overcoming inertia when introducing a new product by fighting the status quo within an organization and overcoming consumer inertia.  Know more about Paul Muller and follow him on https://open.spotify.com/show/05T0KmEBIYfyta5ZXuCD8t (Spotify) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Oct 2020

24 min 3 sec

Howard sits down with good friend and colleague, Michelle McKenna, the Chief Innovation Officer of the National Football League. Michelle shares the risks she took that landed her in the C-Suite of the world’s largest and most profitable sports organization. Michelle gives insight into the digital transformation she forged years ago that became the key to achieving her proudest career moment— reconstructing the 2020 NFL Draft. Follow Michelle McKenna on https://www.linkedin.com/in/michelle-mckenna-194472a/ (LinkedIn) and https://twitter.com/nflcio?lang=en (Twitter) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Oct 2020

36 min 20 sec

Welcome to the Winning Digital Customers Podcast, where we focus on stories of digital transformation, told by the people who led them. Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

Oct 2020

4 min 3 sec