Straight Shot

Reformation Productions: Straight Shot Business Marketing Podcast

Straight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere.

It surrounds your life and is a vital part of any and all business. Let’s discuss the world of marketing and business as it influences everyday life, with the staff

All Episodes

AUDIO VERSION - Join us as we discuss Immersive Experiences for Brands. What are they? Can you use this tool on the local level? How do they impact the Travel Agency industry? With special guest Lisa Lacey from JoyFul Journeys travel agency. 

Sep 13

80 min

Audio Version - Join us, as we discuss Logo Design from start to finish in very in-depth details for both designers and business owners, on today's Straight Shot marketing podcast.

Aug 26

79 min

AUDIO VERSION: Join us as we discuss UI / UX and the importance of web design in business communications with special guest, designer and UX supervisor, Frank Scott.

Aug 10

73 min

AUDIO VERSION - Join us as we discuss Zachary's new book "Married To Marketing, a relationship guide to business" on today's Straight Shot marketing podcast. Book available  on Amazon at: https://amzn.to/3j90PVd or at https://BZacharyBennett.com/M2M

Jul 27

25 min

AUDIO VERSION: Join us as we conclude our Small Business Start-up series with special guest BIll Foust from SCORE.

Jul 10

39 min

AUDIO VERSION : Join us as we discuss Local Marketing on Straight Shot Marketing Podcast

Jun 29

35 min

Join us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast. https://straightshot.net

Jun 16

44 min

AUDIO VERSION Join us for our second installment to the Small Business Start Up Series. This episode features SBDC Business Consultant Benny StaRomana. Join us as we discuss the Small Business Development Center, a valuable resource to the business community.

May 29

57 min

AUDIO VERSION - Join us for the second Question and Answer session with the hosts of Straight Shot Marketing Podcast. 

May 18

63 min

AUDIO VERSION: Join us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.

May 4

1 min

AUDIO VERSION - We are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.

Apr 17

45 min

AUDIO VERSION - So many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special episode with information on what businesses should be doing during this time. May it bring you value.  

Apr 4

35 min

AUDIO VERSION - Join us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27

Mar 19

64 min

Atari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing lessons we can learn from their story. Available in UHD at https://youtu.be/KX-AWCme2PY

Mar 6

64 min

AUDIO VERSION - Everyone has heard that Podcasting is the newest frontier in business. So let's talk about it. What is a podcast? How can businesses get into the realm of podcasting? What are the options? Should they? Why or why not? Available in UHD at https://youtu.be/e1TdUINkntI

Feb 21

75 min

AUDIO VERSION - Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we discuss what we thought - the good, the bad, and the huh?   Available in HD Video at: https://youtu.be/EWlnFm9rIT8

Feb 10

71 min

AUDIO VERSION - Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing adventures. Available in HD at https://youtu.be/-xS8hbOW-10

Jan 24

30 min

AUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere. Also available in HD at https://youtu.be/HbKv09Cx-jM

Jan 10

51 min

Audio Version: Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war. Also available in HD at https://youtu.be/CdzX83OjjlM    

Dec 2019

34 min

AUDIO VERSION: Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise. Also available in HD video at https://www.youtube.com/watch?v=g-jsEGxFvPA

Dec 2019

94 min

AUDIO VERSION: Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising.   Also available in UHD at https://youtu.be/Tp7RddpjA9E

Nov 2019

51 min

AUDIO VERSION - Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace. To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner. Bonus material is available on the app by clicking the gift box on the video version episode page. Also available in UHD at https://youtu.be/8Mi

Nov 2019

21 min

AUDIO VERSION: Join us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's biggest brands.   Also available in video format at https://youtu.be/0eGRQKZOSWk

Oct 2019

19 min

Join us with special guest Don Conklin of Pinnacle Custom Signs, as we discuss the history and usage of signage in business communications.   To make full screen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner.   Also available in UHD at https://www.youtube.com/watch?v=e1Sh1XDnaGM

Oct 2019

70 min

AUDIO VERSION: We recently held a live Q&A session with our social media audience as we answered marketing questions. Maybe you have some of the same questions.... Also available in UHD at https://youtu.be/sy-FEhqLLs0

Aug 2019

45 min

AUDIO VERSION: This Straight Shot marketing podcast episode is centered around the understanding of different generations and how that impacts marketing, as well as how changes in our society dictate how business should be marketing. The differences between the current generation and the next generation are often spoofed and made comedy but in reality, there are some definite gaps in understanding that we need to be aware of as business owners and marketers.

Aug 2019

88 min

AUDIO VERSION: Join us as we discuss how to guard your business from over zealous sales people who utilize spam, false promises, and bad phone etiquette. Also available in UHD at https://youtu.be/HadwbUnr0Ok

Jul 2019

60 min

AUDIO VERSION: Join us as we discuss the use of Cable Advertising with special guest Will Shields of Comcast Advertising. Also available in UHD at https://youtu.be/M2iahCRCUCs.

Jun 2019

55 min

AUDIO VERSION: Most business owners panic when they receive a negative review on Google, Yelp, or Facebook. Let's talk about Reputation Management. Inspired by Joan Jett's concert this weekend. Also available in UHD at https://youtu.be/7pJkYf3FGY0

May 2019

46 min

AUDIO VERSION: Join us as we discuss Trend Marketing / Newsjacking by examining the marketing relative to the HBO TV Show Game of Thrones. Also available in UHD at https://youtu.be/6ZdrGGUghps

May 2019

63 min

AUDIO VERSION: Join us with our special guest as we discuss whether video is important in modern business communications (marketing). Also available in UHD at https://youtu.be/9Q6M-CVaUBc.  

Apr 2019

77 min

AUDIO VERSION: In this episode, we discuss the advantages and challenges of marketing through the Internet in modern times. Join us! Also available in UHD at https://youtu.be/0NAWInXvrvI

Mar 2019

44 min

AUDIO VERSION: Business Warning! Company Protection! Do you know the difference between these two types of business? Don't get caught by buzzwords and empty promises.... Also available in UHD at https://www.youtube.com/watch?v=jRJo9XYzKF4

Mar 2019

51 min

AUDIO VERSION: The team takes some time to review the advertising from this year's Superbowl event and discusses the history of this advertising season. Also available in UHD at https://youtu.be/hSfsQk7xFzY.

Feb 2019

67 min

AUDIO VERSION: In part three of the new series on Discovery Channels biopic about Harley Davidson, we'll further discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began their journey to becoming a cult-like, mega brand. Also available in UHD at https://vimeo.com/314878984/0e0222c892

Feb 2019

57 min

AUDIO VERSION: In this episode, we continue our analysis and discussion on the Discovery Channell mini-series "Harley and the Davidsons." Specifically, in this show, we discuss how HD positioned themselves in the marketplace and several of the innovative marketing techniques showcased in the movies. 

Dec 2018

52 min

AUDIO VERSION: In this episode, we discuss the seasonal advertising... in particular, Christmas Advertising. Join us as we discuss some of our favorites for 2018 and a few from the past.

Dec 2018

59 min

AUDIO VERSION: In part one of the new series on Discovery Channels biopic about Harley Davidson, we'll discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began their journey to becoming a cult-like, mega brand.

Dec 2018

30 min

AUDIO VERSION: In this episode, we discuss the recent Nike/Kaepernik controversy, Nike's marketing history, what the recent activities means for Nike's future and the country.

Sep 2018

45 min

AUDIO VERSION: Welcome to our first episode of Straight Shot. In this episode, we'll take a minute to introduce our hosts and provide a little of their background before setting up the premise for the show by discussing: What is Marketing, Why Is It Important, and How is it accomplished?

Sep 2018

42 min

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