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Marketer + Machine

By Lindsay Tjepkema

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

  1. 1.
    Bonus: Erin Azar | Integrating Mobile Within an Omnichannel Approach01/21/2019
    12:01
  2. 2.
    026: Ben Mercer & Josh Scotton | The Secrets to Personalizing Your Website Experience for Unknown Visitors01/16/2019
    27:02
  3. 3.
    Bonus: Bijan Bedroud | How Emarsys is Revolutionizing the Marketing Industry01/14/2019
    13:41
  4. 4.
    [Revolution Series] Ashwin Ram | The Role of Artificial Intelligence in Marketing01/09/2019
    15:40
  5. 5.
    Bonus: Ben Norton | How Marketing Tech – and Emarsys – Has01/07/2019
    21:10
  6. 6.
    025: Jim Sterne | Artificial Intelligence and Machine Learning for Marketing01/02/2019
    28:31
  7. 7.
    024: Brenda Stoltz | Using Mar-Tech to Drive Conversions, Revenue, & Loyalty12/26/2018
    25:07
  8. 8.
    [Revolution Series] Mike Doyle | How City Beach Drives 30% of Their Revenue from Automated Emails12/19/2018
    15:55
  1. 9.
    [Revolution Series] Alexandra Simion | How BrandAlley Uses Technology to Put the Customer First12/12/2018
    13:00
  2. 10.
    Bonus: Raj Balasundaram | How Software Made For Marketers Can Change Your Business and Life12/11/2018
    30:18
  3. 11.
    023: Carol Meyers | Humanizing B2B Marketing12/11/2018
    34:49
  4. 12.
    022: Denise Lee Yohn | Saving Your Retail Business: Using Tech to Create Personalized Customer Experiences11/28/2018
    31:54
  5. 13.
    021: John Andrews | How to Navigate the Shift in Shopper Behavior from Physical Stores to Online11/21/2018
    32:02
  6. 14.
    020: Jay Acunzo | Is Your Marketing Strategy Actually Working? Break the Wheel & Be Different11/14/2018
    38:00
  7. 15.
    019: Brian Massey | How to Convert Online Shoppers with Science, Strategy, & Style11/07/2018
    33:52
  8. 16.
    018: Douglas Karr | The Expanding MarTech Scene: Tech Stacks & Working with IT10/31/2018
    33:54
  9. 17.
    017: Matt Heinz | Is Marketing Automation Truly Serving Your Needs – or Are Your Serving it?10/24/2018
    31:33
  10. 18.
    016: Shep Hyken | Cornerstones of a Great CX: Convenience & Customization10/17/2018
    30:38
  11. 19.
    015: Robert Rose | How to Avoid Technical Debt and Build Audiences Post-GDPR10/10/2018
    37:13
  12. 20.
    014: Jamie Turner | Keeping up with Marketing Trends, Tools, & Technologies10/03/2018
    25:45
  13. 21.
    013: Magnus Unemyr | Data, Automation, & Artificial Intelligence09/26/2018
    25:52
  14. 22.
    012: Kyle Lacy | Lessonly’s “Lesson” on Account-Based Marketing & Mar-Tech09/19/2018
    27:42
  15. 23.
    011: Tim Kopp | CMO Lessons From An Accomplished Marketing Leader09/12/2018
    29:46
  16. 24.
    010: Brent Turner | Why Experiential Marketing Matters Now More Than Ever Before09/05/2018
    21:50
  17. 25.
    009: Kath Pay | Using Email As The Core of Your Personalized Marketing08/29/2018
    33:05
  18. 26.
    008: Phillip Jackson | E-Commerce Marketing: Past, Present, & Future08/23/2018
    34:26
  19. 27.
    007: Paul Roetzer | Getting Started with AI Marketing08/15/2018
    29:26
  20. 28.
    006: Ted Rubin| Retail Relevancy and the Changing Digital Landscape08/08/2018
    28:18
  21. 29.
    005: Jay Baer | Smart Marketing is About Help Not Hype08/01/2018
    32:14
  22. 30.
    004: Andy Crestodina | Bringing the Human Element Back into Marketing07/25/2018
    22:31
  23. 31.
    003: Michael Brenner | The Future of Marketing is Culture, Empathy and Storytelling07/16/2018
    30:07
  24. 32.
    002: Christopher Penn | AI Marketing and Predictive Analytics07/16/2018
    27:57
  25. 33.
    001: Raj Choudhury | How Technology Enables the Art of Marketing07/16/2018
    22:31
  26. 34.
    000: Lindsay Tjepkema | Marketer + Machine: What's this all about?07/05/2018
    5:36

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