The Salonology Show

Salonology

We're Hollie and Ryan Power and welcome to The Salonology Show! This salon-flavoured podcast is all about marketing, mindset and motivation with a handful of inspiration, fun and positive energy throughout. Let’s check you’re in the right place! This podcast is for salon owners whether that be mobile salons, at home salons, solopreneurs, those with big or small teams, whether offering hair, beauty spa or clinical services - this is the space for you. We're an award winning salon coaching brand and we love helping salon owners. We owned a very successful salon ourselves for over 10 years which we sold in January 2020, and now we work really hard to support salon owners across the UK to not just be more successful in business, but also to find freedom in business like we did. Alongside episodes with us two, this podcast will also feature a hand picked guest from the salon industry to inspire you, someone we think you'll love listening to as much as we love interviewing them. This will not be a stuffy, serious, business podcast like you might be used to, as that is just not our jam. We're all about the fun, the high energy, and helping the salon industry be amazing in every possible way.Make sure you join our Facebook Community, called "Salonology Superstars" to connect with us, other salon owners and and ask us any questions you'd like to hear answered on the podcast. We're so excited about this podcast, we are literally jumping around the house. We have so much amazing stuff to bring you and we can't wait to see you on our first full episode coming soon! Learn more: https://salonology.uk/podcasts/

Welcome to The Salonology Show with Hollie & Ryan Power
Trailer 2 min 32 sec

All Episodes

As we’re bombarded with tens of THOUSANDS of ads in a day, it’s tough to stay memorable, so with the festive season upon us it’s essential now more than ever to highlight what makes you uniquely… well, you!Whether it’s a social campaign, becoming a Google My Business wizard, or simply placing a giant pink gorilla in your salon, staying at the forefront of people’s minds is an ever-growing challenge.In this week’s Salonology Show we’re looking at the marketing tips that’ll help you stand out from the crowd this Christmas, sharing how we’d do things differently knowing what we know now, and whose shoes we’d jump into given the opportunity.This episode of The Salonology Show covers:What we’d do differently with the knowledge we know nowThe #1 marketing tip for standing out in an increasingly competitive marketplaceHow to maximise your presence on Google My BusinessWhich famous icons’ shoes we would step into for a day

Nov 29

30 min 34 sec

Staying at the forefront of the industry means keeping your eyes peeled for the next high-ticket treatments to lead the way. So…what’ll it be, and perhaps more importantly, how are you going to sell it?This week’s Salonology Show takes a look towards the future, peeking at which technologies promise to change how you position yourself, as well as some marvellous strategies for motivating your team to fulfil their potential, become better salespeople, and the advice we’d give for those of you looking to move towards the world of specialist, high-end treatments!This episode of The Salonology Show covers:The industry’s next big, high ticket treatment, and how to market it rightEvolving your salon to become more specialist and high-endWhich incentives will supercharge your team into selling more and performing at their bestThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Nov 15

40 min 24 sec

With just 54 sleeps till Christmas, ‘tis truly the season to share your salon’s wonderful atmosphere with those around! The prospect of holding a seasonal event can be equal parts exciting and intimidating, particularly for the smaller salons among our industry, but it’s worth the worry with the connections and collaborations you can create by opening your doors for an event.Join us as we kick off the 2nd year of The Salonology Show (yes, last episode was in fact the podcast’s 1st birthday) with topics ranging from what’s next after you achieve business freedom, Ryan’s dream Lego set, and some hilarious anecdotes from a somewhat intoxicated visit to Epcot...This episode of The Salonology Show covers:Whether it’s a good idea to hold a Christmas event this year for your salonWhat’s next once you’ve finally achieved true business freedomRyan’s dream Lego setsThe best of Disney’s parks & ridesThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Nov 1

29 min 15 sec

If you’re aiming high and dream of exponential growth in your salon, you’re not alone. Vivvy poses the question this week on how to prepare your business model for scaling up, and for those of you looking to upsize or open a 2nd location this episode couldn’t come at a better time…On top of this hot topic, we’re exposing the biggest marketing mistake salons can make, sharing Hollie’s experience selling her spa, and more! Don’t forget to keep sending in your fantastic questions for us to react to blind on the show, by dropping an email to the lovely Anna, our Head of Customer Happiness, at anna@salonology.uk.This episode of The Salonology Show covers:How to exponentially scale up your business modelUplifting feelings that come from supporting the salon communityThe #1 marketing mistake salons makeThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Oct 18

23 min 48 sec

For many of us, selling high ticket items can be a big step to take without the confidence to do it. Consider that a festival pint can cost you an arm and a leg, and yet the queues remain - the price you charge is far less important than the experience you offer!Once again we’re diving into your burning questions on another exciting episode of The Salonology Show, where we tackle Wendy’s question on high-priced packages, as well as how to use WhatsApp in your business without blurring the line between personal & professional lives, and how to increase your prices without upsetting any of your loyal clients...This episode of The Salonology Show covers:How to increase your prices without upsetting clientsUsing WhatsApp for your business, and where to draw the line between personal and professional communicationBuilding confidence in offering your higher priced packagesThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Oct 4

30 min 41 sec

If you’ve listened to recent episodes of The Salonology Show, you’ll have perhaps built up the confidence to make your first hire - what perfect time for Simone’s question this week on the vital questions you should ask at every interview!We’re loving the questions this week that have us musing on the work behind winning awards (and picking the right ones to enter), what brings us joy in our business and personal lives, and what the future holds for clean, green beauty....Slight spoiler alert here, but green beauty is going to play a massive part at the Olympia Beauty event which is just 2 weeks away! We’ll be there hosting the Salon & Spa Owners’ Club, so go and register NOW before tickets run out...This episode of The Salonology Show covers:The top questions you should ask every interview candidateHow to win awards, and whether they’re worth the costClean, green beauty’s futureWhat brings us most joy in life, and in businessThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Sep 20

39 min 11 sec

Running a business can be scary, but it doesn’t have to be! Whether it’s overcoming impostor syndrome, building the confidence to exude personality in your marketing, or taking that massive step to bringing on your first team member, we’ve got you covered on The Salonology Show...We’re thrilled to have the questions still coming in thick and fast for our unscripted sessions, and this week’s prompts are absolute CRACKERS - tune in to episode 26 for tips on marketing mastery, summoning self-confidence, and perhaps some restaurants to put on your bucket list!This episode of The Salonology Show covers:How to convey your amazing personality in marketing contentPicking the right time to grow and employ staffOvercoming self-doubt and beating imposter syndromeOur top picks for restaurants in the UK and the USThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Sep 6

37 min 37 sec

Every business owner knows the classic dilemma: you need more staff to bring in more clients, but you need more clients to afford more staff. So when do you take the plunge and grow your team?It’s time to answer more of your burning questions, which this week cover how to keep your content exciting in emails and social media, tips on finding the right virtual assistant to help you achieve more, and what came first; the chicken, or the egg…Don’t forget to send your questions to anna@salonology.uk for us to blind react on future episodes, and remember to sign up to the Olympia Beauty Salon & Spa Owner’s Club on 3rd-4th October! This episode of The Salonology Show covers:The perfect time to take on new staffOur favourite, most inspirational quotesHow to keep email & social content exciting and freshTips for finding the right VA - Virtual AssistantThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

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Aug 23

30 min 5 sec

Welcome back to another exciting Q&A edition of The Salonology Show, where once again YOU get to decide which tough topics we tackle!If you’re looking to boost your upsells, make the most of the sunk cost of bringing people through the door and beat the fear around asking clients about them, then do not miss this episode…Thanks to questions from our fabulous listeners Michaela, Julie, Chelle and Kerry, we also dive into how to keep the VAT man happy, the best business decisions we’ve ever made, and who would show up to our dream dinner party!To have your questions featured on future episodes, send them in to our lovely Head of Customer Happiness, Anna, at anna@salonology.uk.This episode of The Salonology Show covers:How to survive the clutches of VAT and the dreaded tax manEncouraging your team to make more upsellsThe best business decisions we’ve made, and how you can do the sameOur dream guest list for a dinner partyThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Aug 9

34 min 19 sec

Whether it’s attracting staff or winning clients, your vibe attracts your tribe so whatever you do… Don’t. Be. Boring.Once again we’ve called upon our trusty Salonology tribe for their burning questions and need-to-knows, from combatting a concerning lull in job applications to using old-school marketing in the modern world, and why doing something different can help you with sales and staff alike!Rounding off today’s Salonology Show we have the perfect question dissecting our business acumen and personal lives: What business superpowers do we have, and what fictional superpowers do we wish we had?This episode of The Salonology Show covers:How to attract new staff when people start job-hunting againCan old school marketing make a splash in modern society?Pulling away from the business for non-negotiable personal timeOur business superpowers, and which ‘proper’ superpowers we would pickThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Jul 26

35 min 24 sec

If you’re listening to this podcast, the chances are high that you’re a current or budding business owner. Remember - that means you set the rules on how much you engage with your business!The response to our first unscripted Q&A sessions was fantastic, and we’ve had plenty of questions this week on how one can step away from their business to enjoy more time apart from it, and just how much you should oversee those to whom you delegate.From the sensible to the absurd, if you want your questions to be answered on a future episode of The Salonology Show then send them in to the wonderful anna@salonology.uk and help us to make more of the show that you want to hear!This episode of The Salonology Show covers:How to scale back your involvement in your salon guilt-freeRyan & Hollie’s biggest salon owner sinsOwner vs manager roles, and how much you should oversee tasks you’ve delegatedWhich actors might play Ryan & Hollie in a film about their livesThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Jul 12

32 min 2 sec

Where do we see the future of our industry? How do we keep a work-life balance when we do both together? What’s the most expensive bottle of prosecco we’ve ever had the pleasure of consuming?! We’re tackling only the toughest topics sent in by YOU, our lovely listeners!Answering questions blind and unscripted this week, we ponder which exciting new directions that the beauty industry may be heading in - from the ever-growing eco-friendly focus to new trends in treatments.This episode of The Salonology Show covers:The new directions we see the beauty industry heading inTweaking your work-life balance when you work with your partnerOur favourite holiday destinationsThe most expensive prosecco we’ve ever consumedThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Jun 28

26 min 4 sec

Welcome back to The Salonology Show - but not quite as you know it...We are unbelievably pumped to share with you all the first episode of our BRAND NEW FORMAT! We’ve swapped out OUR script for YOUR questions, as we offer our blind takes on the hot topics you want to hear from us. Kicking things off in style, we chip in with our two cents on the UK vs US marketing style debate, our holy trinity of rules for a happy life, and consider our lives in the alternate universe where money is no object - so nothing too dramatic…This episode of The Salonology Show covers:Marketing the right message, to the right audience, in the right wayKey differences in UK vs US marketingOur 3 golden rules for a happy lifeHow we’d spend our lives if money were no objectThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links & references at: https://salonology.uk/podcasts/

Jun 14

31 min 12 sec

As we come towards the end of the current format of The Salonology Show, it seems like the perfect time to look back on the biggest lessons that we’ve taken from life post-2020... Whether it’s keeping your head up in the face of adversity, or using your power as a salon owner to include family time in your weekly routine, now is the perfect time to make a change for business, or your personal life! This episode of The Salonology Show covers:Our personal takeaways from the past yearSetting yourself up with a contingency planStaying positive in the face of tough timesShifting your work-life balance to accommodate what you wantRyan’s ire towards people who go in on other businesses unnecessarilyHow YOU can get involved in future episodes!Don’t forget that next episode is the start of our exciting new format, and WE NEED YOUR HELP! We’ll be answering your questions blind and unscripted, so if you want to hear our take on your biggest issues and toughest topics then send them through to anna@salonology.uk!This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

May 31

27 min 4 sec

Our industry is one of senses - to see, touch, and smell a product is to experience it in such a way that is otherwise impossible to convey. With that in mind, and in light of the past year of restrictions, this year’s Olympia Beauty live show promises to be nothing short of a monumental event for our industry!In light of our recent announcement - a partnership to run the Salon & Spa Owners’ Club - we speak to the wonderful Ian Archbold who, since 2004, has been Show Director for Olympia beauty. Get the lowdown on what to expect from the beauty industry event of the year, what makes this year’s show so special, and how you can register to be one of the lucky attendees of our part of the show!This episode of The Salonology Show covers:The remarkable, 17 year growth of Olympia BeautyShifting the show’s focus to represent smaller brands even betterAddressing the increasing need for sustainable beauty productsIntroducing new, more engaging formats to the showA sneak peek at our Salon & Spa Owners’ Club portion of Olympia Beauty 2021, and how to registerThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

May 17

42 min 56 sec

We all want to give every client a 5 star experience, so what happens when you spot a review that’s critical about their experience with you?Every business faces negative reviews at some point in its lifespan, so learning to respond in a way that can keep everyone smiling, from friends and family to staff and salon-goers alike!Join us for this uplifting instalment of The Salonology Show, packed with advice for turning pessimism into positive vibes, and maybe even converting one bad review into a keen advocate for your salon...This episode of The Salonology Show covers:Tackling unfairly negative reviews of your businessResolving issues with clients who don’t enjoy your serviceSurrounding yourself with ‘cheerleaders’ not ‘naysayers’Encouraging staff who may be struggling to stay optimisticRyan’s Rant on unnecessarily negative social media postingThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

May 3

38 min 35 sec

With the heart of a lion and the hair to match, Tom Chapman is a truly inspirational beacon in our industry, leading a focus on mental health and performing life-saving charity work. Not only is this industry icon eliminating a much needed stigma, but he’s an award-winning barber, speaker, author, international speaker, and even has a movie on Amazon Prime Video.In this episode of The Salonology Show, Tom goes into detail about the incredible initiatives that are helping to link their patrons with much needed resources, their fundraising events such as The Lions Roar Run, and their ambitious expansion plans. From this episode, we're aiming to raise £10,000 for The Lions Barber Collective and want to enlist as many of the tribe as possible! To donate, follow the link to our JustGiving page: https://www.justgiving.com/team/teamsalonologyContent Warning: This episode does discuss the sensitive subject of suicide, raising awareness for the resources available for those in need. For resources on The Lions Barber Collective, visit www.thelionsbarbercollective.com, or for immediate support call Samaritans on 116 123.This episode of The Salonology Show covers:The touching story behind the start of Tom’s journeyBreaking down the stigma around talking about mental healthWhat makes barbers the ideal touchpoint for mental supportHow telling stories in a positive light can save livesThe Lions Barber Collective’s plans to expand the charity’s reachThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Apr 19

42 min 19 sec

Last month we made inroads on demystifying Facebook and how to perfect your posting on the platform. This month we set our sights on Instagram, the powerful tool that promises to forge lasting bonds, and by now we all know what bonds build…businesses!On top of making connections with potential clients and other businesses, we have 6 of the BIGGEST names in our bountiful Instagram friends list, with a combined following pushing half a MILLION, sharing their #1 top tips for upping your Instagram game!For anyone looking to increase the quantity, or even more importantly the quality, of their Instagram interactions, this episode is not to be missed...This episode of The Salonology Show covers:6 incredible instagram personalities’ #1 top tipsHow to make bonds on instagramFinding the balance between grid posts, stories and reelsConnecting clients to your team through your social media presenceRyan’s ire towards businesses that don’t respond to quote inquiriesThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Apr 5

32 min 50 sec

The past year has undoubtedly been testing for all of us, and with a promising return to our salons on the horizon it’s important to look after ourselves as much as we do our clients. One wonderful woman whose business, Low Ears, helps people log and approach their mental wellbeing when words might not do justice, is Low Ears’ Founder, Sam Pearce.Sharing her incredible, inspirational journey with us, Sam talks about the new challenges of burnout’s counterpart, bore-out, helpful advice for keeping your team’s spirits high as we reopen, and the significance of mental first-aid training that’s specific to our industry!This episode of The Salonology Show covers:The origin of Sam’s incredible dedication to mental wellbeingCoping with burnout, and its counterpart ‘bore-out’How Low Ears helps people communicate struggles without wordsAdvice for reopening safely, both in a physical and mental senseLooking out for our teams’ wellbeingHow to respond if you see concerning signs in a clientThe importance of industry specific mental first-aid trainingThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Connect with Sam: https://www.linkedin.com/in/sam-pearce-9323a5199/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Mar 22

37 min 52 sec

We get it - social media is a crazy place! With so many eyes to attract and algorithms to compete with, refining your posting prowess has the potential to build a MASSIVE following. Once you manage that, the rest of the customer’s journey from settee to salon will fall into place… 🌟In this finely structured episode of The Salonology Show (if we may say so ourselves), you’ll discover the 8 steps to creating unlimited amounts of social media content via Ryan’s memorable acronym - APOSTLES.Also in this episode, Auntie Hollie gives you some tips and tricks that will help you tackle a seemingly ever-growing to-do list, or perhaps reframe it in a way that encourages you to smash it, and Ryan’s Rant this week takes aim at those MLM-promoting, impersonal Instagram DM’s This episode of The Salonology Show covers:Tackling an intimidating, ever-growing to-do listRyan’s easy acronym for social media contentPosting content to engage with your audienceUsing social media to entertain people and solve their problemsRyan’s qualms with promoting MLMs in the DMsThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Mar 8

36 min 7 sec

Lack of regulation. Jamie Butler told us it’s his pet peeve, Millie Kendall shared her view on how the beauty industry will be stronger once it’s addressed - now BABTAC Chairperson Lesley Blair is spearheading the #MakeBeautySafe campaign to improve government legislation on standards in the industry!Since the age of 10 she’s wanted to be a beauty therapist. For over 20 years she’s been a CIBTAC examiner, and she’s been with BABTAC for over 8 years. Who better to share how we can make a positive impact in our sector than Lesley, who was voted one of Professional Beauty’s Top 100 Industry Influencers. Find out more about how BABTAC campaigns for better standards in salons, how regulations will equip us with the power to charge our worth without fear of being undercut by dodgy establishments, and how you can make a difference by signing the petition for a safer industry!This episode of The Salonology Show covers:BABTAC and what they do for the beauty industryThe #MakeBeautySafe campaignLesley’s early start in beauty therapyHow regulation will raise the profile of our industryThe trends in treatments that Lesley expects after lockdownThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Lesley Blair https://www.linkedin.com/in/lesley-blair-171643103/https://www.instagram.com/lesleyiblair/BABTAC’s ‘Make Beauty Safe’ Campaign: https://www.babtac.com/268-make-beauty-safeSign the ‘Make Beauty Safe’ Petition: https://bit.ly/3qt0649Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Feb 22

36 min 26 sec

The start of 2021 has proven to be a trying time for us all, throwing up unpredictability for those of us in the salon space, so now seems a perfect time to cover some of the no-nonsense tips to making sales and bringing in the bucks without even opening your doors!While particularly pertinent right now, the 6 top tips we share should give you something that you can integrate into your service offering until long after the loathsome lockdowns become a relic of the past! In this episode we also have Auntie Hollie’s take on making time for travelling and how to grow your client base while you do it, and Ryan’s Rant picks apart some of the more irritating users of the new and novel social media site, Clubhouse.This episode of The Salonology Show covers:How to balance business growth while travelling the worldProactively protecting yourself from uncertaintySourcing government funding and saving moneyProviding alternative solutions for clients at home6 ways to make money while salons are closedThe transgressions being committed by Clubhouse coachesThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Feb 8

42 min 24 sec

If you’re in need of 50 minutes that will change your world view, help you handle these volatile times and realise your dreams and ambitions, then look no furtherWhether it’s speaking in front of UAE royalty, releasing no fewer than 4 bestselling books, hosting a TEDx talk, competing in martial arts, ultra-marathons and cycling challenges, or even recovering from near-fatal injuries to summit Mount Kilimanjaro, there are no superlatives to describe the inspiration to be found in the eventful life of Jean Pierre de Villiers.We hear the incredible mantras that JP has lived by, how they have helped him achieve his goals and - most importantly - how you can take the first steps to do the same!This episode of The Salonology Show covers:JP’s extraordinary recovery from a near-fatal bike crashFinding the drive to climb mountains, both physical and metaphoricalChanging thinking through daily habitsCoping with volatility and uncertaintyTaking steps towards better life choiceThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Jean Pierre de Villiers: https://jeanpierredevilliers.comOnline Coaching Community (Best Life MBA) https://www.bestlifemba.com/best-life-get-started3 Month Coaching Program (Ordinary to Extraordinary) https://www.jeanpierredevilliers.com/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

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Jan 25

51 min 10 sec

In many ways, working with brands is much like a marriage - making sure you’re aligned with each other is the first step to a relationship where you support each other through thick and thin. In a year where that support has been vital and meeting new brands at exhibitions, how do you find the one for you? Enter: Auntie Hollie. We’re here to break down exactly how brands can support salons in times of need, plus we answer a number of questions from you, the Salonology Tribe! Hear our take on the somewhat daunting prospect of going live, selling your products online, and Ryan’s #1 tip for working on your business!This episode of The Salonology Show covers:Getting support from the brands you work withChoosing brands you’re aligned withThe benefits of speaking with smaller, more personal companiesTop tips on going livePros and cons of creating a website to sell your productsWorking more efficiently on your businessThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Jan 11

36 min 8 sec

Sales don’t have to be scary - show people the end result that you want to give them and they’ll be right on board with you! Having worked his way from selling his first guitar aged 12, to outselling his peers many times over in the PT space, one man with sales experience and ability in abundance is Founder of Ultimate Sales Academy, Pete Scott!In episode 8 of The Salonology Show, Pete details every step on his journey - even a few missteps - within which there’s a plethora of tips to boost YOUR salon’s sales, and how you can feel confident doing so. We also hear how off-the-wall projects can help you stand out in your industry, and the success that can be found in copying other successful approaches.This episode of The Salonology Show covers:Learning by copying others’ successful methodsConverting great sales performance into passion for training othersStanding out from the rest of your industryThe power of ‘edutainment’How to change your sales proceduresSelling an outcome, not a productMotivating staff to be confident in salesA salon’s #1 most valuable assetThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyUltimate Sales Academy: http://www.ultimatesalesacademy.comhttps://www.facebook.com/groups/ultimatesalestraining/Get in touch: hello@salonology.uk

Dec 2020

46 min 31 sec

If you’re not offering online options for booking in this day and age, you’re doing yourself and your clients a disservice! It can be intimidating stepping away from the tried and true booking systems we’re used to, where our holy trinity is phone, pen, and paper. But why take one booking in 15 minutes when you could have 50 in an hour?!We take a look at the pros and cons (spoiler alert: there aren’t any...) of online booking systems, as well as shifting our shopping habits away from Jeff Bezos’ gargantuan pockets, and how a pregnancy in your workforce could actually WIN you new clients!This episode of The Salonology Show covers:How online booking software saves time and makes moneyTaking the step away from pen-and-paper bookingsCelebrating your staff’s pregnanciesUnderstanding client preferencesShopping local and avoiding AmazonCombatting Amazon by nurturing client relationshipsThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Dec 2020

43 min 29 sec

We need a beauty industry icon to step up and lead our salons to receive the respect that we truly deserve, and with decades of experience bringing brands to Britain, from Aesop and AVEDA to Stila and L’Occitane, who better to spearhead that movement than our next special guest - Millie Kendall MBE.As CEO of the British Beauty Council, Mille plays a vital role in garnering interest from stakeholders outside of the beauty industry, giving salon owners a voice to be heard by the government. Behind all of this, she also has some incredible stories to share, from the time her picture was subjected to a failed attempt to remove a strand of hair, to how a bottle of Windex resulted in her father’s removal from a Boots store…!Millie is a strong advocate for salon owners encouraging change from local government - listen to her endorsement for action from MPs on this episode of The Salonology Show! This episode of The Salonology Show covers:The role of the British Beauty Council in the industryHow women can break through to the top beauty jobsImproving respect for the beauty industryFuture of regulations on treatmentsPressuring the government to support salonsLinks and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Nov 2020

52 min 14 sec

If your salon looks and feels like everyone else’s, why would they choose you over your competitors? It’s time to stand out from the crowd and episode 5 of The Salonology Show is all about attracting clients through the door!We share our tips for creating an experience people will love, whether you’re an established salon or going solo in your own home. In this week’s edition of “Ryan’s Rants” we find out why boring people are committing marketing sins, and “Auntie Hollie” explains how you can get your loyal clients to part with more of their cash for your top tier treatments!This episode of The Salonology Show covers:How to sell big ticket treatmentsStanding out from the crowdKeeping your marketing excitingEnticing tentative new clientsChasing business goalsLinks and references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Nov 2020

44 min 23 sec

Sharing lashes tips with his massive Instagram following and fans of the family business, LashBase, Jamie Butler is a force to be reckoned with on social media - and our next special guest on The Salonology Show! From starting the first LashBase social page to providing content and growing the brand on a global stage as Head of Marketing, Jamie has learned all the trade secrets of how to make your mark on the web, and more importantly converting clicks to clients. Whether you’re a solo salon owner or a massive team, you won’t want to miss this!This episode of The Salonology Show covers:Making your products for the right reasonsThe pros and cons of a family businessDealing with the consistent stress of business ownershipHandling unexpected hurdlesThe power and the limitations of social media engagementLinks and references at: https://salonology.uk/podcasts/salonology-show-episode-4-jamie-butler-lashbase-lash-artist-marketing/Join Salonology Superstars: https://www.facebook.com/groups/salonologyLive Insta Training with Jamie & Salonology:  https://salonology.uk/news/instagram-beauty-businessGet in touch: hello@salonology.uk

Nov 2020

53 min 13 sec

Many people who work in the beauty industry have been told by others that there’s a limit on what they are worth or a ceiling to what they can earn and that absolutely not true. In episode 3 of the Salonology Show, dive into why and how salon owners need to be more strategic with charging their worth and deciding their pricing.We also answer some of your questions, diving into our past and looking at why we started supporting salon owners and what we would do differently if we were starting our spa again now. This episode of The Salonology Show covers:Dealing with negativity within your salon teamManaging staff expectationsInvolving your team in new decisionsCharging your worthPrice warsPricing strategiesLinks and references at: https://salonology.uk/podcasts/salonology-show-episode-2-charging-your-worth-pricing-strategies-and-salon-wars/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Oct 2020

43 min 40 sec

Creating, building and branding innovative new beauty products that slip seamlessly into your routine, Pamela Laird is the ultimate beauty entrepreneur and we could not be more honoured to have her as our very first guest on The Salonology show! Following a very successful pitch on Dragons Den, where she received THREE offers for investment, Pamela then stole our hearts in BBC’s The Apprentice, where she made it all the way to the terrifying interview day. Now her brand Moxi Loves is booming, stocked by both Boots and Primark, as her time saving, sustainable and no-more nasties focus takes the country by storm. This episode of The Salonology Show covers:Finding the right investor Pitching to winBeing ahead of the curve in product developmentSustainability in the beauty industryInside secrets from filming The ApprenticeManufacturing insightsThe origins & future of Moxi LovesLinks and references at: https://salonology.uk/podcasts/salonology-show-episode-2-pamela-laird-ultimate-beauty-industry-boss/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Oct 2020

48 min 48 sec

Yes, it’s true, as a salon or spa owner,  you are actually allowed to fire a client! You’ve worked extremely hard to build a business you enjoy, with a team who provide excellent service and you are justified in not allowing an individual to impact your business negatively. In this very first episode of The Salonology Show, we dive into exactly how to do this and then how to attract the right sort of clients - the dream clients,  the perfect clients,  the “strawberry on top of the cake” type of clients that will understand your values and ethos. This episode of Salonology covers:80% of your problems will come from 20% of your clientsThe customer isn’t always rightMaking an impact outside of the salon environmentConnecting through contentStepping out from behind the cameraPeople buy from peopleBeing honest and authenticLinks & references at: https://salonology.uk/podcasts/salonology-show-episode-1-firing-nightmare-clients-attracting-dream-salon-clients/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Oct 2020

43 min 32 sec

We're Hollie & Ryan Power and welcome to The Salonology Show! This salon-flavoured podcast is all about marketing, mindset and motivation with a handful of inspiration, fun and positive energy throughout. Let’s check you’re in the right place! This podcast is for salon owners whether that be mobile salons, at home salons, solopreneurs, those with big or small teams, whether offering hair, beauty spa or clinical services - this is the space for you.We are an award winning salon coaching brand and we love helping salon owners. We owned a very successful salon ourselves for over 10 years which we sold in January 2020, and now we work really hard to support salon owners across the UK to not just be more successful in business, but also to find freedom in business like we did. Alongside episodes with us two, this podcast will also feature a hand picked guest from the salon industry to inspire you, someone we think you'll love listening to as much as we love interviewing them. This will not be a stuffy, serious, business podcast like you might be used to, as that is just not our jam. We're all about the fun, the high energy, and helping the salon industry be amazing in every possible way.Make sure you join our Facebook Community, called "Salonology Superstars" to connect with us, other salon owners and and ask us any questions you'd like to hear answered on the podcast. We're so excited about this podcast, we are literally jumping around the house. We have so much amazing stuff to bring you and we can't wait to see you on our first full episode coming soon! Links & references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Oct 2020

2 min 32 sec