The Art Of Coaching

Brett Bartholomew

Hosted by best-selling author, speaker and performance coach Brett Bartholomew, the Art of Coaching Podcast is a weekly show aimed at getting to the core of what it takes to change attitudes & behaviors in the weight-room, boardroom and everywhere in between.

All Episodes

THIS IS YOUR LAST CHANCE FOR 30% OFF ALL TOP COURSES!   The most dangerous phrase in any organization is “because that’s how we’ve always done it”.  It’s the utterance of those scared of change, unwilling to think laterally, and clinging desperately to their comfort zone. Any true leader knows that in today’s rapidly evolving world, those who last will be those who adapt- plain and simple.    As hard as change may be, imagine trying to implement it at the ground level of an organization steeped in tradition and hierarchy like the Army. That’s what today’s guest Captain Anna Zamora is trying to do; Not only has she been tasked with implementing a new culture surrounding soldier health and wellness, she has had to prove the viability of the program to those around her and above her.    Captain Anna Zamora was a D1 strength coach from 2010-2020 with stops at Duke, Yale, UConn, Penn State, and DePaul. She’s been a member of the Army National Guard since 2010 and is currently a CPT of medical services and National Guard Director H2F at the National Guard Bureau in Arlington, VA. *You can find the rest of her bio below*   We cover: Navigating micropolitics, power dynamics and stakeholders at work How to promote change & influence senior leadership in your organization A breakdown of how to design and use role-playing drills (and a live example!) Strategies to make your first 100 days at a new job more successful   Connect with Captain Zamora: Via Instagram: @aaliciaz   Also check out: The Army Combat Fitness Test  More about her program, H2F    Quick shout-out to our podcast partners: LMNT, Momentous, VersaClimber, and SAGA. Supporting them supports us and allows us to continue bringing you this content for FREE!   LMNT: Our go-to on-the-go hydration product. With no sugar and no additives, LMNT is how I stay hydrated when training in the Georgia heat and traveling every other weekend. LMNT is offering you a free pack at - give them a try and let us know what you think! (Watermelon salt is my favorite).  Momentous: For those looking for the cleanest, best tasting protein and supplements on the market, Momentous is my choice. Their products are for athletes as well as individuals who just want to ensure they are getting enough protein in their diet. Code: BRETT25 gets you 25% off your first order.  VersaClimber: For the most efficient, difficult, low-impact workout you’ll ever experience, you need a VersaClimber. This will forever be a staple in my home gym. Tell them Brett sent you!  SAGA: This technology makes workouts more efficient even when you don't have access to weight. Don’t worry about the jargon or the science, they explain it all at Use COACHBRETT20 for 20% OFF!    Captain Zamora has also formerly been: Enlisted 371st Sustainment Brigade- Ohio NG Ground Ambulance Platoon Leader 141st Medical Company- CT NG. Battalion Medical Officer & Medical Platoon Leader, 2-112th Infantry Battalion (Stryker) PA NG Medical Operations Officer 108th MMB Medical Logistics Officer 6-54th SFAB, IL NG Illinois Project Officer H2F   Check her out!

Nov 29

1 hr 20 min

*ONLY 9 DAYS LEFT TO GET 30% OFF ALL TOP COURSES* Without experiencing true difficulty, doubt, or adversity, it’s hard to know what any of us are really capable of. Truth is unless we’re thrust into such adversity, it’s nearly impossible to manufacture the type of hardship required to test our limits.  Today’s guest, ESPN college basketball analyst Steffi Sorensen, has dealt with more than her fair share. And while she probably wouldn’t wish recent experiences on anyone, there’s no doubt she’s grateful for the resilience built along the way. Join us as we discuss her path and how she’s managed to turn doubters and difficult times into an advantage.  Steffi was a former women’s basketball player at Florida, joined ESPN in 2011 as a color commentator, and is now a college basketball analyst and sideline reporter for SEC Network. She joined SEC Now as an analyst for the 2019-20 women’s basketball season. She was a sideline reporter for college football games on FOX Sports, as well as a fitness model and trainer. She spent one year playing professional basketball in France before starting as a color analyst for ESPN3 in 2010. We discuss:  Managing introversion as a public figure and professional speaker  How to assert yourself and find your voice as a young professional Finding your “on-air” personality without sacrificing authenticity  Learning from and through mistakes made (even on national television) Connect with Steffi: Via Instagram: @steffi_sorensen Via LinkedIn: Steffi Sorensen If you didn’t already hear… we have a new partner in hydration! LMNT is our go-to on-the-go hydration product. With no sugar and no additives, LMNT is how I stay hydrated even when training in the Georgia heat and traveling every other weekend.  Right now, LMNT is offering you a free pack at - give them a try and let us know what you think! (Watermelon salt is my favorite). 

Nov 22

1 hr 19 min

No matter what field you're in, technical skills will only take you so far. Eventually, you’ll need to leverage interpersonal skills to stand out and effect change. Problem is, society has misrepresented what it takes to train these skills, making them seem like intangible or innate qualities that can’t be measured or managed.    In reality, there’s more research on human interaction than any exercise or programming methodology (by far) and it’s quite simple to evaluate said “soft skills”. That’s why on today's episode we’re doing a deep dive into our proprietary social skill evaluation, how you can use it, and how it’s evolved over time.    Hint: it’s not just a matter of assessing “verbal and non-verbals”…    We’ll cover: How to measure something subjective and contextual like communication  Why you need a comprehensive interpersonal evaluation and how it can help The major components most other social skill evaluations miss  A breakdown of the AoC evaluation and how to use it situationally   If you want more on this subject and a copy of your own, you’ll have to join us in person at one of our Apprenticeship communication workshops. All upcoming locations and dates are listed here:!    Now, for some fun announcements:    We have a new partner! LMNT is our go-to hydration product. With no sugar and no additives, LMNT is how I manage to maintain my voice when speaking for 16 hours and traveling every other weekend of the year.    Right now, LMNT is offering you a free pack at - give them a try and let us know what you think! (Watermelon salt is my favorite)  Also, on today’s episode you heard us talk about our new SPEAKING SCHOOL. If you’re interested in learning how to grow your speaking career, become more confident speaking publicly, or just need help refining a talk you’re giving go to: for information on personalized, tailored sessions!

Nov 15

1 hr 11 min

For a limited time only get 30% off TOP ONLINE COURSES! OR… get 40% OFF if you purchase Bought In + Valued Together! –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– If you’re listening to this episode, you’re lying to yourself… But you’re not the only one.   Turns out most of us aren’t honest about the REAL reason we do what we do. Why? Because being honest requires admitting we have selfish desires and that we haven’t put ourselves in positions to experience failure. Neither are inherently pleasant but both are required if we want to get out of our own way and make real progress.  Today’s episode will be a wake up call for many of you. I won’t lie- it’s a hard hitter. But if you’re able to listen and dig deeper internally, I promise you’ll come away a better coach and leader.  We’ll cover:  The REAL questions you need to be asking yourself Why it’s human (and necessary) to be selfish about certain things  Ways to identify what you’re lying to yourself and others about  The difference between experience and exposure and how to train the former  At the end of the day- who you want to be does NOT matter if you haven’t figured out who you are. It’s that time of year and there are lots of Black Friday sales going on!  SAGA - the best wireless BFR cuffs on the market are also on major blackfriday sale - 30% OFF (when you USE CODE BLACKFRIDAY30).  Momentous - for all of your protein and supplement needs, use code BRETT25 for 25% off your first order!  On today’s episode you heard Brett talk extensively about The Apprenticeship. With a full slate of workshops already scheduled for 2022, your excuses for not coming to one are dwindling...  Let’s put it this way- what TRUE leader wouldn’t take the opportunity to get better at communication and the interpersonal side of coaching?  Check out for a list of upcoming events!

Nov 8

49 min 33 sec

BLACKFRIDAY30 gets you 30% off ALL ONLINE COURSES.    We can all agree that listening is a foundational skill. And it makes sense- research shows we spend half our waking hours listening (Hargie, 2017; Kelley, 2019). But are you listening or are you just hearing? True listening requires encoding, reflection, and delivering on what you heard. It’s a skill, it requires practice and it’s required to ask better questions, to give rewards (people actually want), and to assert yourself.    Put more eloquently: “Listening is the willingness to let another person change you” - Alan Alda   On today’s episode we cover: The differences between hearing and listening  The 5 types of listening and the 4 types of listener  Verbal and non-verbal indicators to show you’re engaged How to practice the skill of listening    As you heard, practice requires application. Simply put, these skills mean nothing if you don’t practice and get evaluated on them. We have one Apprenticeship left this year.    Join us in Asheville - November 13-14  Like listening, working out doesn't have to be complicated to be effective. In fact, my wireless BRF cuffs from SAGA Fitness have reduced the time and intensity I spend working out to get the same results. Do yourself and us a favor: Use Code: COACHBRETT20 to save 20% at checkout. By supporting them you’re supporting us.

Nov 1

49 min 8 sec

The prospect of assigning a dollar amount to your time can evoke feelings of frustration, guilt, confusion and imposter phenomenon.  And yet, whether you're salaried, hourly or a business owner / entrepreneur, it’s essential to know what your time is worth. Not only will this calculation help you to decide between opportunities, it’ll allow you to communicate your value and build a healthy relationship with money.    Today’s episode will be a deep dive into how to confidently communicate what you’re worth, decide what to charge and how to not feel guilty doing so. We’ll discuss tactical strategies for understanding what variables should go into your decision as well as:   Two different strategies for calculating what your time is worth Why it doesn’t matter what you charge so long as you OVER-deliver How to train yourself out of poor habits / unhealthy relationships with money How to know when and what to give away for free   If exercises like this are helpful, you’ll get tremendous value from our Build Your Brand Workshop. We aren’t afraid to charge for this 2-day intensive workshop because the information shared and the value you’ll gain from networking and learning how to apply these principles to your business will be incomparable.    This is one you WON’T want to miss-   Today’s episode is brought to you by our incredible sponsors: VersaClimber: Our favorite low-impact, efficient cardiovascular strength workout! - Tell them Brett and Art of Coaching sent you! SAGA: The best wireless, bluetooth enabled BFR cuffs - COACHBRETT20 = 20% off  Connect out our co-co-host Jake Swart: Via Instagram: @docjakeswart Via his website: Via his podcast: The Active Atlanta Podcast

Oct 25

1 hr 25 min

Coaching is all about discovering what makes an individual tick so you can help them take the next step in their life, career, or sport… But when you work with people who aren’t consistently motivated, compliant or driven, it can feel like solving a 10,000 piece puzzle. And yet, that’s the job; Whether you train athletes or work with professionals, it’s up to you to figure out the puzzle- not shirk responsibility and fulfill your own agenda.  Luckily, today’s guest Elisabeth Oehler doesn’t hold back, sharing her best strategies for adapting to and understanding the individuals you work with so you can more successfully guide and collaborate.  Elisabeth is a strength coach and licensed weightlifting coach by the German Olympic Sports Confederation. She’s also a full time coach and consultant for her company (EO Performance) in which she helps organizations develop long term athletic development programs and does online coaching for recreational athletes, semi-pro and elite athletes in rugby, football, soccer and weightlifting. Prior to this, she mainly coached in elementary schools and kids on a volunteer basis.  We discuss: How to program for and communicate with a younger generation Dealing with criticism and people who don’t agree with your opinion  Approaching and coaching lazy, unmotivated or traumatized athletes The reason we don’t actually want to be life-long learners... Connect with Elisabeth: Via her website: Via her twitter: @eo_performance Today’s episode is brought to you by our incredible sponsor: VersaClimber: Our favorite low-impact, efficient cardiovascular strength workout! - Make sure to tell them Brett and Art of Coaching sent you! Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Oct 18

1 hr 18 min

We’ve all faced what seem like impossible decisions: Which job should I take? Is this the person I really want to spend my life with? Can I even afford to take vacation right now? We’re also faced with hundreds of smaller decisions on a daily basis: What do I want for dinner? Should I watch tv or read a book? Should I take the car or ride my bike? Given the frequency in which they pop up, it’s obvious decision making is one of our most heavily used and important skills. Yet more often than not we rely on emotional or gut reactions to make them and if we can’t come to a decision ourselves… our next option is usually to reach out to friends/family to validate our choices.  Luckily, we have a tool that can help make the decision making process exponentially clearer… Click here for your free download:   This opportunity matrix will equip you with a systematic way of characterizing variables important to the decision making process (safety, security, physical and emotional health, social and relational needs, aspirations and desires), allow you to compare several opportunities side by side and weigh tradeoffs as you make your decision.   Give it a try and let us know how it works for you! Also, use it in your hiring process (as an extension to the tools suggested in E182: Critical Tips for Improving Your Hiring Process) to see if your candidates are right for your position.    Speaking of decision making- here’s an easy one. Our partner SAGA fitness offers the easiest and cheapest set of BFR cuffs on the market. They sync directly with your phone and do all of the calibration and programming for you so you can get an efficient workout from the comfort of your own home sans tons of equipment and time. Use code BRETT20 for 20% off your order!   Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Oct 11

45 min 39 sec

The number one complaint we hear from coaches and leaders is “I don’t have enough time”.  But is that really the issue? There’s plenty of data to support that on average we actually work less and have more “leisure time” than ever before…  So what gives? Today’s episode is a deep dive into the illusion of not having enough time and the questions we should be asking ourselves to get to the bottom of this:  Are we simply filling our idle time with other tasks? Is our to-do list mal-aligned with our values? Are we comparing our time to others? How are we “valuing” our time? Why do we hate unwinding? Who owns our time? We’ll tackle these questions and other fallacies then give you a new approach* to figuring out how to make more time for the things that matter.  *Hint: it’s not to wake up earlier, use a planner, go to bed later, or set a timer..  While you’re here, check out the resources mentioned in this episode: Tips for being more productive: E49: Productivity That Matters A strategy for dealing with a day that goes off the rails: Chaos checklist Our online course designed to help coaches navigate careers and life: VALUED A free quiz to discover what drives dictate your behavior: Drives Quiz Want to learn how to build your brand? Come to our Brand Builder workshop! Speaking of time and being more efficient- there’s no tool more valuable than the VersaClimber. This is the ONE piece of equipment I’ll use when strapped for time and needing a good, hard workout that won’t crush my joints. Reach out to our friends and tell them Brett and Art of Coaching you!  The Apprenticeship - Join us before the end of the year! Cardiff (Wales): October 9-10th Asheville: November 13-14th Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Oct 4

58 min 39 sec

Whether we like it or not, we’re living in a culture of “heroic individualism” in which numbers and results dictate our success and drive our sense of fulfillment.    And while many current mindfulness techniques (& other “anecdotes”) teach us to move away from this lifestyle, not all of these practices are applicable for those of us who need to provide for our families and/or aspire to more.    But “groundedness” belongs in a category of its own. Defined as “the internal strength and true self confidence that comes from learning how to practice the timeless skills of acceptance, patience, presence, vulnerability and community”- today’s guest Brad Stulberg is on a mission to dispel myths around this ancient practice while making it more practical for the everyday person and leader.    Brad researches, writes, and coaches on health, well-being, and sustainable performance. He is bestselling author of the new book, The Practice of Groundedness, and also Peak Performance. His work has been featured in The New York Times, New Yorker, Atlantic, Wall Street Journal, Los Angeles Times, Time Magazine, Forbes, and more. In his coaching practice, he works with executives, entrepreneurs, and physicians on their performance and well-being. He lives in Asheville, North Carolina. His new book, The Practice of Groundedness, has been marked down by over 40 percent for a limited time! If you are thinking about getting a copy, take advantage of this great deal! We discuss:  Ways groundedness differs from typical mindfulness/gratitude practices Strategies for combating heroic individualism and how get off the “Hedonic Treadmill” Building strong community and the need for local as well as distant ties “Performative” versus true vulnerability - how to achieve the later  Connect with Brad:  Via Twitter: @BStulberg  Via his website: Speaking of achieving performance, recovery and health at the highest level, we’d be remiss not to mention our greatest partner in the space- Momentous. Check out their entire line of protein and supplements at and use code BRETT25 at checkout for 25% off your first order and 15% off any subsequent orders!

Sep 27

1 hr

How is it that our minds- complex and powerful beyond measure, capable of constructing skyscrapers and inventing life-saving procedures, can simultaneously be our greatest enemy?  The answer may reside in our “chatter”, the ruminating, negative voice in our head that reminds us of our fears and insecurities while democratizing the human condition.  On today’s episode, we’re diving deep into what “triggers” this inner voice and some very practical tools that can prevent it from overpowering our current condition.  Ethan Kross is one of the world’s leading experts on controlling the conscious mind. An award-winning professor in the University of Michigan’s top ranked Psychology Department and its Ross School of Business, he is the director of the Emotion & Self Control Laboratory. Ethan has participated in policy discussion at the White House and has been interviewed about his research on CBS Evening News, Good Morning America, Anderson Cooper Full Circle, and NPR’s Morning Edition. His research has been featured in The New York Times, The Wall Street Journal, The New Yorker, The New England Journal of Medicine, and Science. We discuss:  What is “chatter”, where does it come from and how can we nip it in the bud? 3 practical strategies to combat these negative thoughts and voices The benefit of creating a personal “chatter board of advisors” Tips for using and desiging your environment to quiet your mind  Connect with Ethan: Via his website: Via Instagram: @ethankross  Via Twitter: @ethan_kross   Some of the chatter I have surrounds my lack of activity when I’m on the road and the toll travel takes on my body. Luckily, packing my SAGA BFR cuffs in my suitcase has helped immensely. If you’re like me and want a tool to help you get a hard, efficient workout that you can take anywhere (including a hotel room), check out their WIRELESS BRF cuffs. Code BRETT20 will get you 20% OFF your order (nearly $50!).  The Apprenticeship - Join us before the end of the year! Nashville: September 25-26th - SOLD OUT Cardiff (Wales): October 9-10th Asheville: November 13-14th

Sep 20

54 min 10 sec

When I first released my book Conscious Coaching, I had no idea the chapter about Archetypes would cause such a stir. Since then, the idea of using terms like Wolverine, Skeptic, Royal, and Technician to classify general patterns of human behavior has continued to ignite controversy and debate for coaches and leaders alike.   In this episode I’m going to put some of this controversy to rest because while the terms and ideas are still accurate, the surrounding context, interpretations and use of the framework have become convoluted and misconstrued.    First and foremost, archetypes are universal and recognizable patterns of human behavior. They are simple heuristics that can be used to make a complex system (humans) slightly more comprehensible. Organizing them into a unifying roadmap can be important and helpful but in no way is it meant to be a complete nor static solution for approaching human interaction.    In this episode we’ll cover: What archetypes are & what they are not  How archetypes can be misperceived and misinterpreted Using archetypes to understand behavior and become a better leader Revisiting common archetypes and the overarching framework   While we’re here, I’d like to give a shoutout to our good friends at Momentous and a special thanks to my friend Chris DiSanto who always makes sure our AoC army is taken care of at live events. If you’re looking for the highest quality supplements on the market, there’s only one company we trust- Momentous. Use code BRETT25 to get 25% off your first order!    If you’re looking for more on the concept of Archetypes, you can check out the podcast reflection sheets (they accompany every episode) and our online course Bought In (the sequel to the book that started it all Conscious Coaching).    Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Sep 13

45 min 35 sec

If a total stranger came up to you and asked you to write the word “pickle” in a library book so they could prank their friend (and not have their handwriting recognized), would you do it? Sounds strange, but think about this for a moment... Research (performed by today’s guest) overwhelmingly shows that we say yes more often than we say no to requests like this (despite the request requiring us to engage in socially undesirable behavior). Why? We all have more influence than we think but because we aren’t aware of how we come across or are too nervous to ask for what we actually want/need, we often struggle to see the direct link between our behavior and people’s changing perceptions, actions and opinions. Dr. Vanessa Bohns is an experimental social psychologist and professor of organizational behavior at Cornell University, and holds a PhD in psychology from Columbia University and an AB from Brown University. She is the author of You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion and Why it Matters (OUT SEPTEMBER 7th, 2021). Her writing has appeared in the New York Times and Harvard Business Review, and her research has been featured by the Wall Street Journal, the New York Times, and NPR’s Hidden Brain. We discuss: Why informal influence (gestures, facial expressions, tone) can trump formal influence The best (and worst) mediums to use when influencing others Why you should always just MAKE THE ASK if you want or need something Consent & why we say yes even when we don’t want to The 3 things we can do to assess the influence we have and better utilize it Connect with Dr. Bohns: *PSA* Pick up her book TOMORROW: September 7th, anywhere you can get the book.  Via Twitter: @profbohns Via her book: You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion and Why it Matters Via her website:   You heard from Dr. Bohns herself that experience and knowledge are two VASTLY different things. What if we could see ourselves influencing others in real time, understand what tactics we have at our disposal and how to make sure we come across as we’d like. That’s what the Apprenticeship (our live two day workshop) is all about: role playing, video analysis, a research backed evaluation, and lots of practice. But we’re officially down to our last few Apprenticeships of 2021!  Join us before the end of the year:  Boston: September 11-12th  SOLD OUT Nashville: September 25-26th  Cardiff (Wales): October 9-10th Asheville: November 13-14th Finally, a resource that can help with self-awareness: Take our FREE and SHORT quiz to learn what really “drives” you and underlies your behavior. Better yet, have your whole staff or team take the quiz. Unlike other personality assessments (of which this is not), we measure your behavior in different contexts because we all show up differently depending on time, place and people. So take it once when you’re in a great mood, once in a poor mood, once when you’re hangry, once when you’re feeling fresh. You get the point.

Sep 6

1 hr 8 min

Entrepreneurship may seem like an elusive endeavor in which you have to quit your 9-to-5, jump in head first, throw caution to the wind, sell your soul to investors and live on ramen…   But real entrepreneurship is messier, more complex, diverse (and also attainable) than what the movies, tv shows, and allure of Silicon Valley can make it seem. And while there’s no one type of entrepreneur, there is something they all seem to have in common- a burning desire to solve a specific problem.    Juliet Starrett is the perfect embodiment of THAT entrepreneurial path. In addition to her role as CEO of the world-renowned digital health and fitness company — The Ready State, she’s also an attorney, mother, and former professional whitewater rafter.  Juliet co-founded The Ready State with her husband, Kelly in 2008. At the time it was called Mobility|WOD, and it went on to revolutionize the field of performance therapy and self-care. Juliet and Kelly also co-founded San Francisco CrossFit and StandUpKids together. She’s a Precision Nutrition Level 2 certified coach and co-author (with Kelly) of the Wall Street Journal bestseller, Deskbound. She also helped mastermind the marketing campaign that drove Kelly’s books Becoming A Supple Leopard and Ready to Run onto the New York Times and Wall Street Journal bestseller lists. Connect with Juliet:  Via their website: Via LinkedIN: Juliet Starrett Via Instagram: @julietstarrett   On today’s episode we cover:  Hiring and firing good people: the most important part of small business How to adopt an abundance mindset when it comes to competition in your field Battling burnout and the myth of balance in business and life Working with your spouse and navigating the overlap of personal & professional life Spots for our Fall 2021 small group mentorship program (The Coalition) are almost gone! If you’re ready to take the next step in building your career, personal brand or business, join our growing family and get personalized mentorship and accountability from our team and a diverse array of professionals. Don’t wait, Apply here! If you’ve been searching for an effective non-load bearing workout (perfect for returning from injury and travel), you need SAGA BFR cuffs. The first wireless version to hit the market, SAGA has made what was once a niche, complex tool accessible to everyone. We’re glad to have them as a part of our team! Get $50 OFF by using code BRETT20 at checkout!

Aug 30

1 hr 18 min

By now you’ve probably heard us sing the praises of improvisation and its benefits in communication, awareness and listening. If you haven’t, the premise is simple- we think of improv as the best way to practice accepting and appreciating change.  But it goes much further than that. Improv has been used to teach individuals interpersonal skills in countless arenas- from helping immigrant children assimilate to social settings in the U.S. to comedy, it’s now used pervasively as a learning tool for business school students, C-suite executives, military, lawyers, doctors, coaches and beyond.  Today, we’re speaking with one of the world's authorities on improvising in daily life, Patricia Ryan Madson. She’s the author of IMPROV WISDOM: Don’t Prepare, Just Show Up and a professor Emerita from Stanford University where she’s taught since 1977. She is a frequent speaker for business and educational groups and her corporate clients have included: IDEO, Google, Gap Inc.'s Executive Leadership Team, The Lucille and David Packard Foundation, the Banff Centre for Leadership, Sun Microsystems Japan Division, Apple Computers, Adobe Systems, and Price Waterhouse.  Today, we get to learn from her:  The essential “rules” and guiding principles of good improvisors What do to with someone who doesn’t want to improvise or is “too cool for school” The ramifications of NOT accepting and practicing improv in our daily lives Why it’s easy to understand but very hard to practice consistently Connect with Patricia: Via her website: Via her blog: Via her email:   If you’re interested in trying improv yourself, come to one of our communication workshops. At The Apprenticeship, you’ll be exposed to all of the principles we discuss on today’s show and many more. Not only that, we’ll equip you with the skills you’ll need to tackle life and leadership’s messy moments and a chance to practice them and fail safely.  Speaking of practicing safely, SAGA’s wireless BFR cuffs allow us to workout and rehab safely from anywhere in the world. Using the app which automatically detects your occlusion pressure and adjusts the cuffs accordingly, you’ll never have to second guess whether your set-up is correct. These are now a must in all of my travel bags. Use code BRETT20 for 20% off your next order.

Aug 23

1 hr 14 min

It’s time for another bonus Friday episode! Today, Brett and Ali discuss their vocal idiosyncrasies while making a compelling case for the consumption of more fiction. Don’t worry, it’s not all fun and games... They also share a helpful strategy for making hard decisions.  On today’s episode: How to identify vocal tendencies like “uptalk” and “vocal fry”  The hidden benefits of playing video games and watching trashy tv What to do about information and input overwhelm  A different approach to thinking about difficult decisions If you have any feedback or want your question answered on our next casual conversation Friday, make sure to subscribe to our newsletter - and email!  Look- our favorite part of these fun Friday episodes is that they cover a wide range of topics while allowing our listener a break from some of the heavy and/or serious topics we cover during the week. That’s exactly how we view the Momentous performance products- they target not just elite athletes, but the regular person and their protein is the best tasting out there! Use code Brett25 for 25% off your first order and 15% off each of the following.  Also, connect with us @aoccoaching on Instagram. This is our “new” home for helpful communication tools, quotes, questions to ponder and even the occasional meme!

Aug 20

40 min 6 sec

Hiring is an essential part of any business and can be, as I’m sure you probably know, an extraordinarily frustrating one.  It seems like no matter how many interviews you conduct, how well recommended a candidate comes or how decent they are as a person, many still don't work out. We understand this well as we’ve sure made our share of errors in hiring, but data shows we aren’t alone. In fact, some research suggests that 81% of new hires fail…. But why?  The answer is actually quite simple, it’s the fit. Either individuals are put in the wrong role, it’s the wrong company, they didn’t know what they wanted or they weren’t properly vetted in the first place...  In addition to discussing our company process, today I’ll share a tool we’ve developed to assess fit; a tool that arose as a result of conservations I had with individuals we’ve mentored in communication and leadership training (see for more) and of course, our own trial and error. Tools like these will feature prominently at our upcoming Brand Building Workshop. This two day workshop is NOT the same as our Apprenticeship. This will be an intimate, intensive gathering of professionals who want to learn and practice tools and strategies for clarifying and growing a brand, and to understand the nuances of building a business in a way that works for them.  Head to for more information and to apply!  Speaking of brands, I want to give a massive thank you to Chad Nelson and Yeti. We appreciate juggernauts like them rooting for underdogs like us trying to make a difference at the grassroot level. Be on the lookout for more collaboration between us and if you do come to one of our workshops or join the Coalition, don’t be surprised if you see their stuff well represented or in your hands…  Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Aug 16

38 min 20 sec

It’s not everyday we get the chance to discuss the nitty gritty behind-the-scenes detail required to provide exceptional service (sans compromising quality) with someone who has built a powerhouse company from the ground up.  Today, Matt Reynolds gives us a look under the hood at his online coaching model and his take on the “training” market that can be saturated with mediocrity. You’ll want to take some notes as we discuss topics ranging from the benefits of an apprenticeship model to pricing a premium product and not apologizing for it. You’re also in for a treat as we get a little fired up about why certifications alone aren’t cutting it... Not only is Matt the founder of Barbell Logic which has grown to be one of the largest online coaching companies on the planet, he has a successful podcast, YouTube channel, and hundreds of articles on the value of strength training. He also knows a thing or two about managing people as he leads a team of 80 incredible high-performing, yet compassionate people. With nearly 25 years of experience competing in strength sports and coaching barbell-based strength and conditioning. In his earlier life he competed at a high level in both powerlifting and strongman, and in 2008, he founded one of the strongest and largest strength gyms in the country, STRONG Gym, which Matt sold in 2015, to turn his attention to the broader audience of online coaching.  Topics we cover:  How to charge what you’re worth What is professionalism in coaching? The difference between a “trainer” and “coach” Providing Pandemic-proof value and service How to structure a premier offer for premier clients Connect with Matt & Barbell-Logic: Via Instagram: @barbell_logic or @reynoldsstrong Via their website: Via their podcast: The Barbell Logic Podcast  Via their YouTube channel: Barbell Logic YouTube  As you heard in today’s episode, becoming an apprentice is the fastest way to learn a craft. That’s why our Apprenticeship communication workshops, designed for professionals in all fields are the best place to learn the craft of communication and grow as a leader. We have a few more coming up this year: Seattle: August 28-29th - JUST 3 SPOTS LEFT Boston: September 11-12th Nashville: September 25-26th  Cardiff (Wales): October 9-10th Asheville: November 13-14th Today’s episode was brought to you by VersaClimber, one of the true OGs in the fitness space. You know I’d never sell you anything I don’t use myself and my VersaClimber is the best investment I’ve made in my home gym, especially now that my crazy schedule doesn’t allow for the same two hours workouts of years past. Reach out to these guys and tell them I sent you. Finally, our Coalition mentoring program (which I can only do twice per year) is now accepting applications for our November program. We’ve already locked in most of our spots so if you’re looking for a community of like-minded professionals looking to grow skills in both business and communication, submit your application TODAY!

Aug 9

1 hr 5 min

We’re bringing you something a little different for today's bonus episode. Recently I was a guest on my friend Scott Livingston’s podcast “Leave Your Mark” and our conversation was so good I wanted to make sure you had a chance to listen to it here; a “multicast” if you will.  Alongside Scott (a regular on our show, see episodes 58 & 128) and his good friend Dom Gauthier (a business leader, coach, broadcaster and former Olympic moguls skier), we discuss everything from how to better define and speak about communication (including a deep dive into the research behind it), strategies for tailoring communication to a team as opposed to an individual and how coaching differs in different cultural contexts… or does it? As a reminder, Scott has been working in the field of athletic performance for twenty-five years. He is renowned for his dedication to building a more efficient, effective, and resilient athlete using his ability to assess movement dysfunction and deliver corrective exercise, while merging such strategies with effective and specific performance training. He has trained and reconditioned athletes at every level including professional athletes, Olympic athletes, and college athletes, as well as highly motivated recreational athletes.   Connect with Scott:  Via Instagram: @kingopain Via Twitter: @builtbyscott Via his website: Reconditioning HQ Via his podcast: Leave Your Mark Alright, onto some serious business… We’re currently deep into accepting applications for our November Coalition group. The roster is filling up so if you’ve been contemplating our group mentorship program or just want to learn more about it, head here to learn more! Also, don’t forget to show our guys at SAGA fitness some love. Their wireless BRF cuffs have completely changed the way I train and recover. With all of the travel we’ve been doing lately, their flexibility and size make them an essential in my suitcase. If you enter code BRETT20 at checkout, you’ll get 20% OFF!

Aug 2

1 hr 14 min

This was by far the hardest episode I’ve ever had to record. And yes, I phrase it that way purposefully; telling this story is something I very much view as a responsibility. So where do I begin? It’s true- at this point many people know bits and pieces of my story but there’s still much I haven’t shared. Today's episode is the full, unabridged, unapologetic, uncensored saga of my hospitalization and subsequent recovery. Compassion comes in many forms so I won’t bullshit you- today we’re going to discuss hard things. If you’re looking for someone to talk platitudes and cliches, you’re in the wrong place; if you’re ready for the hard truth and for tools to confront the condition, this one's for you.  Truthfully, today’s episode is one I wish I would have had when I was going through this myself.   We’ll dive deep into the research, how the behavior develops in the first place (underlying causes and contributing factors), who's most at risk and what does (and doesn’t work) when trying to work your way through it. Most importantly, I’ll address these factors from both sides: the caretaker and the individual going through it.  Do me (and your loved ones) a favor and share this episode. There are people who need to hear this because they’ve been lied to, misled and shamed into thinking their eating or exercise disorder is abnormal. Not only that, these problems extend much further than we all realize and probably afflict countless people you know but who haven’t said anything to you about it.  Lastly, if you or anyone you love are dealing with the issues discussed in this episode, please take a look at the links provided below- they are by no means a diagnostic tool or a sufficient solution but they can get you started: For more on this story, check out my book- Conscious Coaching.    Finally, we are hosting a free virtual workshop tomorrow, July 27th, 2021 at 3PM EST. This is a 60 minute strategy session for those who want help clarifying their niche, competitive advantage, message and audience!   Click here to register. 

Jul 26

1 hr 12 min

When trying to convince someone or alter their behavior we often lead with facts and figures. Ironically, that might be the LEAST effective strategy for inspiring real, lasting change. Rather, we should utilize the most powerful persuasive ability humans possess: storytelling.   You might roll your eyes or reminisce on bedtime stories as a kid, but good stories aren’t just for fun and laughs- they can quite literally capture audiences, move people to action, and catalyze change. Better yet, storytelling is a skill and just by understanding/utilizing a few simple “ingredients” we have the ability to make our communication that much more convincing.    Today’s guest, Kinda Hall is a professional storyteller (yes, you read that right!) who teaches leaders, executives and entrepreneurs across countless industries to harness and leverage the power of their stories. Her book, Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it “may be the most valuable business book you read." In 2020, she became the Chief Storytelling Officer of SUCCESS Magazine where she interviews icons like Deepak Chopra and Misty Copeland in an effort to hear and share their stories of success. She is based in New York City with her husband and two children. On today’s episode we discuss: The 4 essential components to a good story and how to implement them Why every professional needs to become an expert storyteller When to share personal stories and knowing where to draw the line How to create powerful stories from the small moments in life Connect with Kindra: Via her books: Stories That Stick and Choose Your Story, Change Your Life (pre-order) Via Instagram: @kindrahall Via Twitter: @kindramhall  As Kindra knows and shared, these days, “It’s not enough to differentiate, you have to be uniquely relevant.” Speaking of, there’s just 1 WEEK LEFT to sign up for our most popular online workshop!  CLARITY 2.0: TUESDAY, JULY 27th at 3:00PM EST.    Register at!   Finally, we know there’s a LOT of nonsense out there when it comes to supplements. It seems impossible to decipher who’s selling good products and who just has great marketing. That’s why we partner with Momentous.   Momentous quality tests their products at the highest level and they are for anyone who wants to feel better without overthinking their options. Better yet, you’ll get 25% off your first purchase and 15% of all subsequent orders using code BRETT25 at checkout. 

Jul 19

1 hr 1 min

WE ARE BRINGING BACK OUR MOST POPULAR FREE ONLINE WORKSHOP! CLARITY 2.0: TUESDAY, JULY 27th at 3:00PM EST.  Register at Imagine leaving your family and moving to a foreign country where you don’t speak the language or know the culture, tasked with making some of the world’s most elite athletes faster and stronger while winning multiple World Championships and Olympic medals along the way.  Now try convincing someone in that position that high level communication skills, building buy-in and learning how to adapt to changing contexts WON’T play a major role in their success. Better yet- convince Joseph Coyne of that… Recognized as a leading expert in high performance sport, Joseph has over 15 years’ experience working with elite professional and Olympic athletes, and most recently was the Performance Director for the UFC Performance Institute Shanghai. Prior to joining the UFC in 2019, athletes personally supported by Joseph broke 6 world records and collected 15 gold medals at the Olympics and various world championships from. As a speaker, Joseph has lectured at a number of international sport science and strength and conditioning conferences. Joseph is a current PhD scholar at Edith Cowan University (Perth, Australia) on training load and performance and serves as a reviewer for a number of different academic journals.  On today’s episode we discuss: Sources of internal and external load in communication and leadership What finance can teach us about high performance Strategies for building buy-in and trust from day one on a new job How to change your message to speak more effectively to a diverse audience Connect with Joseph: Via Instagram: @josephcoyne Via Twitter: @josephcoyne His research: His clinic: You’ll hear Joseph talk about it and obviously we can’t stress it enough- guys it’s not enough to read and learn about communication and leadership- you have to practice it. You have to be evaluated and do it under stress. Better yet, join us at an Apprenticeship and do it in a place that’s safe to fail and with leaders from a multitude of domains.  Chicago is up next - don’t miss your chance to sign up!

Jul 12

53 min 3 sec

Positive thinking is overdone and often ineffective when applied to the messy realities of life and leadership.  I’m not saying there isn’t a use for it but rather that we should rethink when and to whom we recommend it. Why? Positive thinking can lull us into a false sense of security, make us overconfident and keep us from taking action when we need to.  What if instead of judging thoughts as positive or negative we measured them in terms of how productive they are? What if we embraced feelings of anxiety and nerves because it means we care and/or are pushing our limits? On today’s show we will tackle these questions and many more. Also, we were thinking… Why is it that we look for physical asymmetries in athletes and clients, but we don’t measure them in our learning or communication? People are the ultimate performance variable so if we aren’t assessing gaps here, aren’t we missing a huge piece of the puzzle?  The Apprenticeship, a two day interactive workshop specializing in how to deal with people, power dynamics, hard conversations and the messy realities of life and leadership is aimed at closing that gap. Check us out at one of the following cities: Chicago, IL - July 24-25: Just a few spots left! Seattle, WA - August 28-29: Just a few spots left!  Boston, MA - September 11-12: Available!  Nashville, TN - September 25-26: Available! Cardiff, Wales - October 9-10 Asheville, NC - November 13-14! We’d also like to thank our world class sponsors: SAGA: the world’s first wireless BFR cuffs (Brett20 = 20% off) VersaClimber: the world’s toughest low-impact workout  Momentous: world’s cleanest, best tasting performance supplement (Brett25 = 25% OFF) Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Jul 5

56 min 8 sec

“Where there’s a journey, there’s sacrifice” - Nikita Emtsov  It has always been our goal that listeners hear themselves in the guests we interview on this podcast because it’s only when you relate to a person that their story and message resonates and moves you to action.  Nikita Emtsov is a perfect representation of the professionals in the Art of Coaching community and in this episode you’ll hear his raw depiction of the challenges (from self-acceptance and mental health struggles to finding a unique niche and vocation) we all go through in pursuit of our own hero’s journey.  Nikita is a Russian-born, Toronto-based strength coach and certified personal trainer.  Having pursued a plethora of creative vocations over the last 15 years—some of which have included stage acting, filmmaking, songwriting, and graphic design—he has faced plenty of challenges finding his place in the world before developing a passion for weightlifting and- ultimately- coaching. After finding a multitude of unexpected mental health and creativity-related benefits in his pursuit of strength, Nikita has made it his mission to help other creative storytellers get physically and mentally stronger and make training part of their own Hero's Journey. We discuss:  Ways to balance perfectionism and creativity - are they truly at odds? Why we should use storytelling to script our own “hero’s journey” How to listen to and utilize our internal voice for good  Methods for relinquishing control and embracing uncertainty Connect with Nikita: Via Instagram: @nickemstov  The clock is ticking on 2021 Apprenticeship dates. We only have a few spots left at each location. Don’t delay, book your spot today! (Rhyming unintentional)  Upcoming Apprenticeships: Chicago, IL - July 24-25: Available! Seattle, WA - August 28-29: Available! Boston, MA - September 11-12: Available!  Nashville, TN - September 25-26: Available! *NEW* Asheville, NC - November 13-14!  

Jun 28

55 min 44 sec

It’s time to rethink how we approach coaching female athletes. Understanding and appreciating nuances in their physiology and psychology is one thing, treating them as a “special population” is another. So which differences should we attend to and which just aren’t true?    Today we’re joined by Christina Myers, a strength and conditioning & gymnastics coach who’s changing the game when it comes to the training of female athletes and redefining coaching styles traditionally expected of women.   Christina owns a private sector strength & conditioning company and serves as both head strength and conditioning coach and head coach of a high-level competitive gymnastics program in Birmingham, Alabama. She took a non-traditional route to the strength & conditioning profession and uses this experience to mentor undergraduates and young coaches in the field. Christina holds a masters degree in Strength & Conditioning (MS Applied Exercise Science, S&C Concentration) and regularly guest lectures for undergraduate and graduate programs catering to potential strength coaches.   We cover:  Considerations for training female athletes Strategies for working with highly intellectual & perfectionist individuals How to identify and eradicate psychological abuse in sport Why we should lean into non-traditional coaching styles   Connect with Christina: Via her website: Via her Instagram: @lift_heavy_princess   We discussed some heavy stuff on this episode. Remember, if you need someone to talk to or want to report any type of abuse - please go to Also, give some love to our sponsor: SAGA Fitness, makers of the first wireless automated training BFR cuffs of their kind. Fancy science aside, this tool reduces the time and intensity required to build muscle, gain strength and/or come back from injury. They’re a way to workout more efficiently and calibrate to individual needs without having to buy really expensive equipment. Use code BRETT20 for 20% off your order!

Jun 21

1 hr 11 min

We’re coming at you with a special BONUS episode! On today’s show, Brett is joined by Ali for a casual Friday conversation in which they answer your most difficult questions, talk about what they’re nerding out on and share their take on current events. On today’s episode: How to approach conversations about race, gender, & politics as a leader Programming essentials for youth athletes Strategies for working with someone you just can’t stand  Ways to create passive income  NFT’s and Cryptocurrency If you want your question answered on our next casual conversation Friday, make sure to subscribe to our newsletter - and be on the lookout for our next Video Ask request! Other resources mentioned today: The Art of Coaching Reading List  Our Digital Course For Building A Values Based Brand What Drives You Quiz  Connect with us @aoccoaching on Instagram! 

Jun 18

1 hr 5 min

We’ve heard the leadership cliches, read the business books and tried the various morning routines but something’s still not clicking...   We can try to work harder and hope our efforts don’t go unnoticed... or we can flip the script, become a unicorn and work with ninjas.    No seriously, just ask Mark Fisher.    Mark is an international speaker, consultant, and entrepreneur. He and his “non-sexual life partner” Michael Keeler founded Business for Unicorns in 2016 and have since worked with many of the leading fitness studios across the US, the UK, and Australia. Past non-fitness clients include Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. He is also a proud alumni speaker of TEDxBroadway.   In addition to consulting through BFU, Mark is the co-founder of Mark Fisher Fitness, one of the most unusual gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and a fast-growing online “virtual” location. MFF was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America."   Obviously, Mark has made it his mission to approach both business and fitness in a unique way meaning this episode is anything but ordinary. Today we cover:    Why you should welcome and foster healthy conflict in your organization When and why you should give away power as a leader Managing by metrics when the important things aren't easily measured How to effectively bring emotion into the workplace   Connect with Mark: Via his various websites: Mark Fisher Fitness:  Business for Unicorns: Personal Page:   Or Via Instagram:  Mark Fisher Fitness @mffclubhouse Mark Fisher (Personal) @markfisherhumanbeing    Today’s episode is brought to you by: a hard truth.    No matter how good you are at what you do, how hard you work or much you want to help others, none of it will make an impact if you don’t know how to reach your audience or communicate your message in a way that resonates with the people that need you and the work you provide the most.    The cost of doing nothing is far greater than the cost of making a mistake or hearing someone grumble. We all have skills and value we can provide and though I know it doesn't feel that way to those of you who are perfectionists- there are people out there who need what you do.    That’s why we created our online course, Blindspot. It will help you build your brand and business the right way by turning what you know into what you do. It will help you identify your core strengths and how you can provide the most value to others, then systematize that in a way that allows you to get it to your audience so you can stand out without selling out.  Go to Returning soon 👀

Jun 14

1 hr 19 min

The greatest athletes, inventors, artists and minds have something in common…    Of course they all have incredible work ethics, support systems and above average talent and luck- but those qualities don’t differentiate the great from the very best.    In truth- there is no template for world class performance. So what is it that separates them?    According to our guest, Gabe Polsky- an award-winning Writer, Director, Producer and one of the top documentary filmmakers in the world of sports and beyond- the one attribute that separates the elite from the great is their creativity, improvisation and ability to turn disadvantage into strength.   How does he know? In 2018 Gabe wrote, directed, and produced In Search of Greatness— a cinematic journey into the secrets of genius, as told through the greatest athletes of all time. It was released theatrically to critical acclaim and was nominated for several awards, including a WGA Award.    He also Executive Produced Genius, the 10 time Emmy® nominated TV show on National Geographic about Albert Einstein in 2017. Most recently, Gabe wrote, directed, and produced the feature documentary Red Penguins which premiered to acclaim at the 2019 Toronto International Film Festival.   In this episode, we learn what it’s like to interview and direct the likes of Wayne Gretzky, Jerry Rice and Pelé and why he’d go so far as to compare their dedication to the craft as neurosis.    Connect with Gabe:    Via Twitter: @gabepolsky    Via IMDb:   Interested in learning about the film?   Watch here:   If you enjoyed this episode, we’d greatly appreciate it if you left us a review. Like any mom and pop shop, we rely on word of mouth and our online reviews. If you have even just an extra minute- tell us what you think!  Guys, one last thing. If you’re in search of truly superior nutrition supplements- from the very basics to elite performance products- check out our sponsor Momentous. They’ve been with us since the beginning and they are the ONLY nutritional supplement product I work with. Code BRETT25 gets you 25% off your first order and 15% off any future orders!

Jun 7

1 hr 14 min

Why is it that regardless of major, minor or specialty our education system remains obsessed with teaching students the “what” but not the “how”?  If we’re lucky, students leave school prepared with tools of their trade but still missing the skill set to put those tools into action, adapt for changing circumstances and/or convince someone they need that tool in the first place.  Fortunately, some professors (today’s guest included) have recognized this disparity and dedicated their career to correcting it. Dr. Katie Heinrich is a Professor of Exercise Behavioral Science and Director of the Functional Intensity Training Lab in the Department of Kinesiology at Kansas State University. With over 20 years in academia, she’s devoted her time and research to the study of community, mentorship, and people skills - all which she believes are required for making science actionable.    In this episode we cover: How am I coming across? A guide to metacommunication in 2021  What NOT to do when building a community Pro’s and con’s of the term “soft skills”  Tips for writing a great email and finding a mentor How and when to say no without burning bridges  If you’re looking for more resources on how to find and/or to optimize your approach when reaching out to a mentor, check out Here you’ll find everything from email templates to strategies for finding the right person for you.    Connect with Dr. Heinrich:   Via Twitter: @kmhphd    Via Email: Via her website:   There’s a difference between working hard and working smart... for me that means using SAGA’s BFR Cuffs to optimize my training. User friendly and linked directly to my phone, SAGA makes it so I don’t have to waste any time trying to figure out the nuances of pressure and calibration- I just get to work. Quit wasting time and try them for yourself- code BRETT20 gets you 20% off your order!    Upcoming Apprenticeships:   Dallas, TX - June 26-27: Available!  Chicago, IL - August 7-8: Available! Seattle, WA - August 28-29: Available! Boston, MA - September 11-12: Available!  Nashville, TN - September 25-26: Available   Remember, we offer 1.8 CEUs to all attendees as well as $180 OFF for people who have taken an online course (Bought In or Valued)… that’s IN ADDITION to the $200 OFF we give to those who sign up early.

May 31

1 hr 11 min

Time is an invaluable commodity and yet we waste it beating around the bush with convoluted communication and messages wrapped in peripheral fluff and unnecessary noise. Have you ever wondered how much time would we save if we acted like humans and said what we meant?   In this solo episode, we’ll break down several case studies and discuss how to effectively read a situation, manage paraverbals (pacing, pitch, tone, inflection) and have direct, efficient conversations. We’ll also discuss strategies for preventing misinterpretation and being assertive without being aggressive.  Also in this episode:  Identify what’s keeping you from getting your message across clearly Understand why humans are comfort and peace seeking survivors Mokusatsu & Elon Musk: it’s not just about the words  Take Home Tactics: 24 Hour Recall and Half-Life Your Message  It’s one thing to talk about being human, it’s another to actually practice it. In addition to the tactics and strategies mentioned in this episode, join our All-Access Digital Community and interact face to face with other professionals dedicated to improving communication skills! Also- you’ll hear it in the intro, but make sure you go back and listen again for a special deal that VersaClimber is offering listeners of this episode. That’s all we’ll say for now…    UPCOMING APPRENTICESHIPS: Find your city then click to join the movement... Dallas, TX - June 26-27: Available!  Chicago, IL - August 7-8: Available! Seattle, WA - August 28-29: Available! Boston, MA - September 11-12: Available!  Nashville, TN - September 25-26: Available Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

May 24

39 min 11 sec

What would managers and leaders learn if they had access to raw feedback from their team? What truths would be unearthed and what leadership styles would rise to the top? As the “Undercover Millennial”, today’s guest Clint Pulver gives managers a peek behind the curtain in their own organization while gathering data and proposing solutions in order to close the gap between leaders and the lead. Having experienced literally hundreds of working environments across every domain, Clint is uniquely qualified to help us understand the nuance between leadership and mentorship and discern the pros and cons of multiple managerial archetypes.  We also discuss: Why managers don’t get quality feedback How to gain respect as a young professional  What to do when empathy is used against you Are all employees inherently selfish?  Clint is a professional keynote speaker, author, musician, pilot, and workforce expert. Known as the leading authority on employee retention, Clint has transformed how corporations like Keller Williams, AT&T, and Hewlett Packard create lasting loyalty through his work and research as the Undercover Millennial. He has been featured by Business Q Magazine as a “Top 40 Under 40,” and, as a professional drummer, he has appeared in feature films and on America’s Got Talent. In 2020, Clint won an Emmy Award for his short film Be a Mr. Jensen, which tells the story of how a single moment in time—and one particular mentor— can change the course of a life.   Connect with Clint:   Check out his book: I Love It Here  Via Instagram: @clintpulver Via Twitter: @ClintPulver Via his website: While you’re here, check out our amazing sponsors: Momentous: Get 25% off your first purchase with code Brett25 SAGA: Brett20 gets you 20% off your order!    VersaClimber

May 17

56 min 22 sec

These days it can feel like we’re being beaten over the head with leadership cliches like “grind in silence,” “be seen not heard” and other preachy rhetoric about servitude...    We’ve been told that good work will speak for itself and that self-promoters aren’t in it for the “right reasons”…    But how do we reconcile these “leadership laws” with the understanding that in order to adapt and evolve we have to be vulnerable and put ourselves (and our work) out there?   In truth- like anything, excessive modesty can be a hindrance. Today’s episode is all about what happens when humility goes too far. Specifically- why not speaking or standing up for yourself can lead to lower self-esteem, career/personal stagnation and poor quality work.    If you want to dive deeper into this topic, check out these other episodes:  E93: The Sin of Self-Promotion  E56: The Weaponization of Guilt & Not Being a Sucker E137: Greg Adamson: Downfalls of Servant-Based Leadership   We’d also like to take a moment to thank our sponsors: Momentous, SAGA and VersaClimber.    Momentous offers the best supplement line-up out there. Just like our podcast is for all leaders, their products (which range from grass fed whey to natural brain/sleep aids) are for everyone. Get 25% off your first purchase with code Brett25   SAGA offers affordable and state of the art BFR (blood flow restriction) cuffs to keep you healthy and strong no matter your lifestyle. Brett20 gets you 20% off your order!      VersaClimber is still one of my favorite tools for fitness. Simply put, their equipment will always be a staple in my home gym and in my programming.    Finally, if you’re looking for a complete toolkit on how to: Overcome self-limiting behaviors and beliefs Identify and clarity your unique offering Connect with and cultivate your audience Turn superpowers into tangible value Test and tweak your live product Build a values-based brand  Check out our newest online course Blindspot. It’s not open right now, but make sure to get on the list so you’re the first to know when it is!

May 10

43 min 32 sec

We all know people who don’t enroll in the 401k program at work despite understanding the power of investing or those who won’t stop smoking even though there’s a history of lung cancer in their family. But while incredibly frustrating to the outside observer, we are all resistant to change in some aspect of our lives.    Understanding where and why we resist change is important because modifying the behavior of those we lead is often central to our mission. And what do we do when information and rational persuasion don’t work? Today we have the pleasure of talking to a world renowned behavioral scientist, Dr. Katy Milkman about what makes change so hard, strategies to tackle these barriers and how to harness the power of a fresh start.    Dr. Milkman is the James G. Dinan Professor at the Wharton School, author of How to Change: The Science of Getting from Where You Are to Where You Want to Be, co-founder and co-director of the Behavior Change for Good Initiative, and host of the Choiceology podcast from Charles Schwab.    We discuss: Why information and logic alone doesn’t change behavior  “Fresh starts” and the science of timing Planning for disruption and the power of expectations What’s the “price for the vice”? Barriers to change and how to overcome them    Connect with Dr. Milkman: Via her website: Via her podcast: Choiceology Via Twitter: @katy_milkman   We’re starting to travel again for our Apprenticeships (if you haven’t joined us for one yet, WHAT ARE YOU WAITING FOR?!) and it’s been difficult to make sure we're managing both nutrition and exercise on the road. Luckily, we have two partners who are perfectly aligned to help us through this transition. Momentous has the cleanest protein and supplements I’ve ever tried (truly the only ones that don’t make me feel like crap afterward), and Saga’s BFR cuffs allow me to get an incredible workout in my hotel room or AirBnB. Whether or not you’re traveling right now, be sure to give them some love for supporting your favorite podcast! (BRETT25 gets you 25% off) (BRETT20 gets you 20% off)

May 3

1 hr 1 min

Living in a moment when competition for our attention is at an all time high makes the medium through which we convey our message absolutely critical. From social media to marketing, the platform we wield (or don’t wield...) can communicate as much about our values as the words themselves. And while this debate is nothing new, today’s guest Kenny Kane has a unique perspective on this issue and many more.    Kenny is the owner of Oak Park Los Angeles (Home of CrossFit Los Angeles - CFLA) where he and his team have created a paradigm through which gym members are able to transfer the adaptive capacity developed through physical fitness training to life itself.  Kenny also teaches “The Craftsmen’s Workshop,” an intensive coach development program and is the Founder/Host of The Body of Knowledge Podcast (as well as two others). If that wasn’t enough, Kenny was also a dual sport collegiate athlete and comedian before dabbling in martial arts and hip hop dance.   At Art of Coaching, we STRONGLY believe the medium matters. That’s why we created a space for leaders to learn and practice communication away from social media. No ads, no distractions, no fluff - just video based personal interactions with people who want to get better. Join us at and become a part of our new favorite learning space - The AoC All-Access Community.    In this episode, we cover: Why and how to match your medium with your message Identifying and navigating extractive technology Marketing vs. coaching - does all behavior change need to be ethical? The Diamond Goldfish & how to lead under pressure  Earning your voice - should there be a meritocracy in social media?   Connect with Kenny:    For more on The Craftsman’s Workshop, email Via his website:

Apr 26

1 hr 12 min

Unless you keep the same job from the time you leave school until the time you retire, you’re bound to experience change. Like a personal relationship, moving up within or leaving one workplace culture to join another requires understanding, adaptation and most importantly communication.    So how do you go from being just a tactician to manager/director who needs to understand both the minutia AND the bigger picture?    Our guest today, Jenny Noiles, the Performance Director at Mayo Clinic Orthopedics and Sports Medicine (Rochester, MN), paints us a picture of this transition while discussing how to establish credibility without being a robot. Afterall, lacking warmth, our competence holds little weight.    We cover: Demonstrating credibility without being a robot How to use anxiety in a productive manner  Leaving a dream job for a relationship & “following your heart” The importance of shared experiences and being relatable Why leaders need to be both heroes and villains    Connect with Jenny: Via instagram: @jennynoiles   Like Jenny said, you can’t fake reps. So if you think communication is important, you need to come to an Apprenticeship, ASAP! We create a place where failure is expected and celebrated using role play to practice navigating the obstacles you face in both your career and your personal life.    This is the ONLY way to truly build your communication skills. Visit for a list of cities we will be visiting this summer!!

Apr 19

1 hr 13 min

Regardless of occupation or title, we all write. Whether it’s in short form on social media or long form as in email, proposals, blogs, articles, books, or academic journals- it’s something that unites all fields.    That being said- what’s your perception of writing? Do you enjoy the craft or is it the bane of your existence? Were you raised to think of writing as a formal process reserved for academics and novelists or as an artistic endeavor? Whatever your history with the written word, our guest today will change your perspective of the practice. Not only do we discuss the neurological and biological underpinnings of language, we dive into how to develop your skill as an amatuer writer and why good writing doesn’t mean writing like Hemingway.    Courtney Kelly is a writer and editor who partners with individuals and organizations to create brands, products, books, and other media that aim to effect real, prosocial change. Before starting her freelance business, Ethos Alchemy during the summer of 2020, she served as marketing director for Strength Ratio, a strength and conditioning and sport performance company, and as curriculum director for Strivven Media, an Asheville-based education technology company. She began her career as an English teacher, and writing education remains central to her work today.   We also cover:  Theory of mind and why we think we’re better than we are Using ethical manipulation and adaptation in communication - where do you draw the line? How to become a more efficient writer when it’s not your full time job  Why saying what you’re NOT can be more powerful than what you ARE Why you should read more fiction and watch tv   Connect with Courtney: Via her website:   OUR LIVE APPRENTICESHIPS ARE BACK! Find your city then click to join the movement... Phoenix, AZ - May 1-2: SOLD OUT Miami, FL - May 15-16: SOLD OUT Dallas, TX - June 26-27: Available!  Chicago, IL - August 7-8: Available! Seattle, WA - August 28-29: Available! Nashville, TN - September 25-26: Available Finally, we’ve partnered again with Momentous. If you want a discount on the only protein and supplement brand I’ll endorse - use code Brett25 for 25% off your first order and 15% off any future orders!

Apr 12

1 hr 24 min

Our early communication style can be heavily influenced by parents, teachers and coaches but when we transition to different stages of life and form new relationships, sometimes those initial behaviors no longer serve us.   As humans, shedding those previous practices and forming new ones (albeit necessary) can feel completely foreign- as if we’ve forgotten who we are and where we came from.  But when we examine how our past has influenced our present, we can use it to inform and improve our future.    In today’s episode Shaylah Simpson teaches us how to identify weaknesses in our current communication style and shares her tips for having more productive conversations.    Shaylah is a former semi-professional track and field athlete. She competed in the pole vault for Arizona State University and continued her post-collegiate career with Altis and Arizona Pole Vault Academy until she hung up the spikes in 2018. Shaylah currently works in Client Services for Conscious Family Law & Mediation in Boulder, Colorado while finishing up credits to get her certificate in Conflict Resolution and Mediation. In the future, she plans to get her Masters in Marriage and Family Therapy and work to help diverse groups of people cultivate stronger relationships with themselves and others.   We discuss:   Navigating (multiple) identity crises  Authoritative vs. authoritarian leadership Balancing resilience and vulnerability in relationships Checking assumptions and labeling emotions in conversation   Connect with Shaylah:   Via Instagram: @shay_simps    If you’re dealing with any of these issues-  identity crisis, starting a new job, working on a relationship or going through a transition of any kind, we’d love to help. We’re currently accepting applications for our flagship mentorship group, The Coalition. If you’re interested in working through your challenges with a group that will have no problem holding your feet to the fire or walking you through the next step, check out! Also, be sure to give some love to our new sponsor, SAGA fitness! They offer affordable and state of the art BFR (blood flow restriction) cuffs to keep you healthy and strong no matter your lifestyle. Brett20 gets you 20% off your order!

Apr 5

1 hr 9 min

It’s not common for strength coaches to crossover into other fields or add the title of “entrepreneur” to their resume- much less in the world of artificial intelligence. Today’s guest Chad Wesley Smith has done both at the highest level.  For both my training nerds AND my non-coaching audience, this episode is a great representation of how leaders can ethically brand themselves, develop auxiliary skill sets and find success outside of their immediate domain.  Chad is the owner and founder of Juggernaut Training Systems, as well as being one of the most highly regarded strength coaches and athletes of the modern era. As an athlete, Chad has posted Top 10 All-Time Total in wraps (1055kg/2325#) and sleeves (1010kg/2226#), won 2 National Championships in the Shot Put and earned his Pro Card in Strongman.    We discuss:  Using artificial intelligence to make coaching decisions The secret to branding yourself ethically How to embrace entrepreneurship as a coach  Jiu Jitsu and maintaining a beginner's mindset     Connect with Chad:    Via Instagram: @chadwesleysmith & @juggernauttraining   Via Website:   Via Twitter: @juggernauttraining If you’re like Chad, you probably enjoy picking up loads equivalent to small houses… But sometimes we can’t pick up heavy weight because we’re traveling or injured. If that's the case, I highly recommend checking out the new BFR cuffs from our partner SAGA fitness. These cuffs saved me when I was recovering from my shoulder injury.  Click the link below to learn more:   And while you’re here, check out our other amazing partners: Momentous and VersaClimber That’s all! See you next week.

Mar 29

1 hr 7 min

In light of recent events I wanted to release an extra, time sensitive episode.  Last week at the NCAA basketball tournament a social media post showing the disparities between the men’s and women’s “weight rooms” went viral. One photo resulted in a litany of content that uncovered not only differences in the equipment and facilities, but of the testing protocols, food, “swag bags” and more.  With institutions and individuals calling on the NCAA to rectify the inequities displayed at their premier championship event, we wanted to give a platform to those voices, address the larger issues and talk to someone who can help us understand the context and what we can do to prevent this in the future.  Megan Young’s entire life purpose is about facilitating meaningful connection, and she’s used the arena of strength and conditioning as a vessel to carry out that mission having worked in collegiate and professional settings over the course of 14 years.  She’s also a survivor. Diagnosed with Acute Myeloid Leukemia in 2015- Meg is no stranger to overcoming various forms of struggle. Her relentlessness for education, performance and equality is bookmarked by dual masters degrees (one in exercise physiology, another in information systems and data science) as well as a PHDC in adult education. Put simply, Meg has an astute understanding of both the complex and the complicated- both of which serve as home and hearth of the matter we discuss today.   If you want to get in touch with Meg: Via email: Via Instagram: @coach_megastrong Via Twitter: @coachmega   We also want to give a massive thank you to our sponsors for this episode:  SAGA Fitness VersaClimber Momentous  For more information and discount codes from all of our sponsors, check out

Mar 26

1 hr 8 min

Sometimes this podcast is a place to learn tactics and strategies and other times it's a place to share hard, honest truths. Recently, a conversation with a friend about the fleeting nature of fatherhood sparked an examination of my priorities and time. As a result I wrote a deeply personal piece about a few things I’ve reflected upon and perhaps even (re)learned over the past year. Some of this I’ve spoken about before- yet it still resonates, now more than ever. On today’s episode I’ll expand on those initial thoughts and what led to writing my recent newsletter. If you haven’t read the original piece and want to, make sure you’re subscribed by clicking here. I’m not a big email guy so I promise I won’t blow up your inbox- I only send a couple a month and they are typically raw and honest like this. Speaking of honest- can I ask for a favor? We rely on your feedback and suggestions to make this show better and we would LOVE if you would share that with us in the form of a review on iTunes. Let’s do this: if you leave a rating we’ll enter you in a random drawing to win either a free course or 1-on-1 communication training call with me. Just make sure you use your real name or social media handle so we can contact you! If you’re just looking for the cliffnotes version of this episode, here are the lessons I share: The Stories You Tell Yourself Will Absolutely Steer Your Life  It’s Your Responsibility to Make It Stick  Winners Suffer Longer. The Answer Is Always "No" If You Don’t Ask  Clear Goals Are NOT The Only Way to Get What You Want But if you like context and want to hear more honest reflections like this, listen to the full episode  AND check out our new All-Access Channel. We’ve partnered with Marco Polo to bring you an exclusive, video first platform that’s NOTHING like social media. No ads, no distractions, no messed up chronological timeline just real people sharing real thoughts and learning from each other.

Mar 22

30 min 28 sec

HEADS UP! There are only a few days left to register for The Communication and Leadership Strategy Summit! On March 20-21th, 2021 we’re hosting an interactive online event about navigating the messy realities of leadership and communication. Learn tactics and strategies from top professionals in the fields of finance, performance, medical, business and the military. Click here to sign up before it's too late!  *Cue late night FM DJ Voice*  On today’s show we are joined by radio host and broadcasting legend Johnjay Van Es for a conversation where nothing is off-limits. We discuss the magic of radio or what he calls “theater of the mind”, driving Wayne Gretzky around as an intern, navigating cancel culture as a public figure and father, his 3:45 AM wake up call and other “strange rituals.”  We also cover: The danger of Hollywood “cure alls” and one-size fits all leadership models Exploring creativity and affordances as a parent and coach  Why he doesn’t like interviewing celebrities Choosing what to share on air- where do you draw the line? It’s refreshing to talk to people who candidly share their successes and failures but even more so when they are highly skilled in the art of conversation. Johnjay is the host of the nationally syndicated Johnjay and Rich Radio Show and 2018 inductee into the Arizona Broadcasters Association Hall of Fame. When he’s not covering pop culture, news, music, celebrities and everything in between, he’s the founder of #LovePup Dog Rescue and #LoveUp Foundation.  Connect with Johnjay:  Via Instagram: @johnjayvanes or @lovepupfoundation Via Twitter: @johnjayvanes Via his website: On today’s episode we discuss the importance of critical analysis when determining the effectiveness of new performance technologies. Unlike many I’ve tried over the years,’s BFR (blood flow restriction) cuffs have made a huge difference in my training and rehab. If you’re interested in a research-backed modality that can take your rehab and/or workouts to the next level- use code BRETT20 for 20% off!

Mar 15

1 hr 25 min

Today we flip the script and my good friend Ali Kershner interviews me, asking personal and professional questions I’ve never addressed on air before.  I’m a relatively private person but for this special Q&A I air out some dirty laundry and answer a few of the tougher questions I’ve gotten over the years.    Sit back, relax, enjoy Ali’s dulcet tones and get a glimpse behind the curtain. Just wait, she even manages to stump me with one...    We cover the following and more: My current thoughts about the S&C industry (and why I left…) A sneak peak into my second book  How I relax and where I find creativity (+ my go-to karaoke song) Dealing with critics and bad reviews Managing an increasingly public brand (especially as a dad)   If you want to ask me a question and get a response longer than 15 seconds, go to and join our all-access community. This is a place to learn about business, branding, communication and leadership then directly interact and network with myself and a wide range of professionals.   *New Sponsor Alert*  We just teamed up with SAGA Fitness. SAGA offers premier and affordable BFR (blood flow restriction) cuffs for those who want to rehab an injury (like I did with my shoulder), build muscle and/or get a great workout while traveling. Use code: BRETT20 for 20% off! Head to to purchase your very own set of cuffs and while you're there be sure to check out their blog.   Oh, and one more thing.... We’re hosting an online communication and leadership strategy summit. Yeah, we’re tired of virtual events too but this one is different because we’re inviting speakers from a variety of fields to discuss tactics and strategies for navigating today’s toughest communication and leadership issues. Click here to learn more!     Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Mar 8

1 hr 23 min

If you’ve ever had even the smallest inkling of an idea or desire for putting a figurative pen to paper and writing a book - this one’s for you.  Today’s episode is dedicated to everything I’ve learned, mistakes I’ve made and what you ABSOLUTELY need to know about the process of writing and publishing.  I will warn you- if you’re looking for someone to pump you up and encourage you to drop everything and become an author- this isn’t the show for you. But if you’re curious and truly want to know what it takes to create work that lasts, I’m here to help.  Whether you’re tangled up in the webs of (writing) despair, finished with a manuscript but don’t know what to do next or just not sure where to start… relax, you’re in the right place.   In today’s deep dive, I cover the following and much more: Essential questions to answer before you begin  Tips for the writing/editing process Cover design (yes, people do judge a book by the cover) Publishing routes and how to write a winning book proposal  Marketing without “selling out” Maybe writing isn’t your thing but you very much enjoy face to face interaction, connecting with people and finding ways to have deeper conversations about important subjects - if that’s you - you need to get over to We’ve created something that is social media free, highly interactive and deeply personal where coaches and leaders of every age, profession and experience level can connect- and it’s also where I’m dropping exclusive content weekly that you will not get on the podcast or on my social media.

Mar 1

59 min 29 sec

In our industry, those who have a large brand, social media presence or product (regardless of value or purpose) are often met with critiques, sneers, and snide remarks like “what a sellout”... It’s difficult to put yourself out there when surrounded by a profession that has long told you the secret to success is to put your head down and work harder but no one will hear your message or benefit from your product if you don’t share it with them... So how do you stand out without selling out? In today’s episode, you’ll hear from two people who have managed to stay true to their message, provide real and useful content and get it to their community without resorting to gimmicks or sleazy sales tactics.  Dennis and Kelsey Heenan are Co-Founders of the fitness company HIITBURN and have worked with thousands of people across the world through their workout app and programs. Dennis specializes in email marketing, Facebook advertising, and copy writing for his businesses and as a consultant. Kelsey is a certified trainer and nutrition coach. Her personal brand, The Daily Kelsey focuses on helping people improve their relationship with food and their bodies. Along with being business partners, Dennis and Kelsey have also been married for over a decade. In today’s episode we cover:  How to cater your message to a specific audience Leveraging hardship into a tool for clarifying your purpose Copywriting and funnel building 101 How even the most social media averse can scale their message Working with your spouse - how does that work?! Connect with Dennis and Kelsey: Via HIITBURN: Via Instagram: @hiitburn, @thedailykelsey, @denheen If you’re looking to clarify your message, find your unique audience, and market in a way that doesn’t feel schemey or salesy, check out OUR online toolkit, BLINDSPOT™!

Feb 22

1 hr 9 min

If we were to question all commonly accepted leadership practices and qualities, which would hold up and which would break down?  On March 20-21, 2021, we’re doing just that. Join us for the first-ever virtual Art of Coaching Communication and Leadership Strategy Summit.  We’re tired of endless Zoom meetings and powerpoint presentations so we’re opting instead for two days of INTERACTIVE discussion with leaders from a range of professions; leaders who are currently pressure testing what we’ve long assumed about leadership against the messy realities of our new normal… Click here to learn more!! Today’s episode is a perfect example of investigating the messy reality of leadership at top organizations. Andrew Hauser the Director of Performance Rehab with the (World Champion) Los Angeles Dodgers. He’s been in a variety of roles in the performance realm, most recently as the Director of Player Health & Performance for the Atlanta Braves.  On today’s show we discuss: Benefits of detachment and other dark sided traits in leadership  The need for "contextual inventory" & how to provide feedback in context  Andrew's best practices for “Day One” in a new organization  Situations in which leaders shouldn't be listeners  A different model of mentorship* Connect with Andrew: Via email: Via Instagram: @andrew_hauser_atsc Via Twitter: @_ahauser Via LinkedIn: Andrew Hauser Other Resources:  Episode 127: How to Give The Most Effective Feedback “How To Find The Right Mentor” is our free guide for everything from what to look for to sample emails you can send out!  Our “What Drives You” quiz will give you a glimpse into the underlying motivations of the people you work with - a cheat sheet for human behavior!

Feb 15

1 hr 12 min

In case you missed it… our newest resource BLINDSPOT™ is now open!  If you want to clarify your message, find your niche, create meaningful work and use it to help more people - this digital toolkit will be an absolute GAME. CHANGER.  But don’t waste any time - access to BLINDSPOT™ is only open for 2 more days! Click here to sign up now.  __________________________________________________________________________ On today’s episode you’ll learn how to catch a 4,000 lb great white shark.  But if that’s what you take from this episode, you missed the point.  On the surface (pun intended), today’s conversation might seem drastically different from ones we typically have on this show. But if you look deeper you’ll see the overwhelming number of similarities between the work of Chris Fischer, OCEARCH and what we do with communication, leadership and coaching.  A full-time explorer, Chris Fischer has a special gift of seeing the “big picture,” creating solutions around that picture, and communicating that picture in an accessible way to others. Chris has led 39 global expeditions focused on accelerating the ocean’s return to balance and abundance, by unlocking the life history puzzle of white sharks and other keystone species through expeditions aboard the OCEARCH.  His approach completely disrupts the research and policy process by making data collection and distribution collaborative, inclusive and open-sourced. This data-centric approach has inspired global ocean environmental protection policies, with Chris working alongside Presidents of several countries, including the U.S. We discuss:  How to productively disrupt a well established industry  Navigating learned helplessness in sharks and people Using storytelling to ethically sell your mission  Why communication is to coaching as oceans are to sharks  Connect with Chris: Via OCEARCH:  Via LinkedIn: One thing while you’re still here… Chris and I talk extensively about the lack of effective communication in highly technical and science-driven fields. If you find yourself in one of these environments and want to practice better storytelling/communication so you can connect the people you serve to the work you do, let us help!  We offer 1 on 1 online communication training! Click the link below to find out more:  

Feb 8

1 hr 10 min

When done well storytelling can access a primal level of human psychology.  With complex characters, varied settings, unique conflicts and resolution, storytelling is “manipulation for good” teaching us lessons, growth and a better way to live. Coaching is in many ways, storytelling.  Today on the show I’m joined by someone who studies storytelling professionally. Michael Tucker (filmmaker and writer), is the creator of the film analysis YouTube channel, Lessons from the Screenplay, host of the podcast Beyond the Screenplay, and creator of a new video series examining storytelling in video games called “Story Mode.”  Michael is incredibly skilled at making complex concepts immediately accessible. When analyzed at a deeper level, he shows us that quality storytelling is nothing more than truth; it helps us understand themes, relate to struggle and move to change.  On today’s show we discuss: The overlap between coaching and screenplay  Lessons from The Dark Knight, Inside Out, Arrival and Collateral  What to do when it’s raining on set - why creativity requires constraints  Discovering your inner demon or “ghost” Staying true to the craft while developing a brand Connect with Michael: Via YouTube: Lessons from the Screenplay Story Mode Via Podcast: Beyond the Screenplay Via Twitter: @michaeltuckerla Michael’s communication is understated, but his impact and following are not. If you're interested in understanding how he’s managed to grow his brand without “selling out”, join me for a free online workshop. Details below!  Clarity Workshop Thursday, February 4th, 2021 at 11 AM EST What we’re talking about: Speak to your brand without coming off as “salesy” Define your niche and your competitive advantage Engage with your intended audience Grow visibility and impact without relying on social media CLICK HERE TO SIGN UP!

Feb 1

1 hr 16 min

Let's not bury the lede - I struggle asking for help. I've often wondered if it's possible to do in a way that doesn't compromise relationships or  reputation because (to the untrained eye) asking for help can seem to convey weakness, lack of fortitude, intelligence, and even organization. But none of us get through life without help in some form... So why do we have such an aversion to it? Today (in part IV of this series!) I’m diving into the 6 reasons why we struggle to ask for help, how to ask for it more effectively and why it's so hard to give good help! Speaking of help, we’d like to offer some. We’re hosting an FREE online workshop for individuals who want to get unstuck, figure out their competitive advantage and get off the  fence so they can make an impact. Click the link below to save your spot! As always, you can find out more about this topic and other resources we offer at: Join Our Coalition Mentoring Program here Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Jan 25

33 min 53 sec

Should we niche down or embrace range? If you read the newsletter this week, you know exactly where I stand on this topic. If you haven’t yet, click here to get the full story! Either way, it’s time to dive deeper into this debate.   Now - before you armor up with your facts and figures about why you’re Team Specialist or Team Generalist... hear me out.  “Niching down” mustn't apply to every aspect of your life.  You can be well-rounded, cultured, and dare I say “balanced” while still knowing exactly what you do, why you do it, and speaking directly to those who need it most.  Look, when it comes to providing value, speaking to everyone is speaking to no one. In part III of this series, I'm going to discuss the 4 steps to identifying your “niche” so that you can deliver value and stand out without selling out. I’ll also be going much deeper on this topic in a FREE interactive workshop soon. Click here to save your spot!  If you’re looking for a toolkit to help you tactically create change, do more of what you love and  get out of your own way, we’ve got something coming. Head to to be the first in the know!  Join Our Coalition Mentoring Program here Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Jan 20

59 min 18 sec

"I want to put something out there to help more people but I lack the confidence, knowledge or experience to do so." Sound familiar? I've heard these words reverberate in my own head and from the people in our community for a long time. But that statement above - it's not true. In fact, it's a lie. And it's one of many our mind makes up to trick us and hold us back from providing value to those who need us most. In part II of this series (make sure to go back and listen to the last episode, part I, if you haven't already), I'm going to talk about the 5 lies we tell ourselves when we start putting ourselves and our work out there.  Make no mistake, these fallacies are blind spots. But it's one thing to recognize them, it's another to tackle them. Let's do that together - head to so we can get started. Join Our Coalition Mentoring Program here Follow me on social media: Via Instagram: @coach_BrettB Via Twitter: @coach_BrettB Subscribe to my YouTube channel here Learn More About My Courses, Clinics, and Live Events At:

Jan 11

23 min 3 sec