Amplify Your Success

Melanie Benson

Visionary entrepreneurs, thought leaders and change makers can discover how to boost influence, expand income and create a business that they love. Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals.

All Episodes

Got a book in your head and can’t write it fast enough? It seems that the biggest block to getting your first draft written is often the noise in your head! Having your own book is a powerful credibility booster (not to mention it's an easy way to get booked on HOT podcasts and get paid speaking opportunities.) My guest Dan Janal has helped thousands of experts write and publish their books and the first step to a successful book is writing a great first draft. He joins me on Amplify Your Success Podcast episode 259 to share his “great first draft” checklist! Join us in the Amplify Your Authority Facebook Group to tell us about the book YOU are writing. Key Takeaways [4:11] How writing a book is a lot like putting puzzle pieces together [6:59] The importance of writing a first draft of your book [11:01] Dan talks about the negative impact of comparing your topic to other books in the market [12:12] How to tease out important stories that establish credibility in your book [17:15] Dan talks through his “great first draft” checklist [28:39] The head games people play on themselves that keep their book from getting written   Resources Mentioned in This Episode: Get Dan’s 3 Keys for Getting Your Book Done - FAST! Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.

Nov 29

37 min 19 sec

If you are considering offering a membership program to support clients once they complete your online course, then you’ll want to tune in to this edition of On Air Coaching! My Amplify Mastermind client Julie Hood is in the “hot seat” with the question: “How can I launch my membership quickly to start filling it?” Amplify Your Success Podcast episode 258 allows you to eavesdrop in on this laser coaching session to get some HOT ideas to get members into your membership or group coaching program. Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!” Key Takeaways [4:57] Why it's important for Julie to have a “next step” in order to keep the cash flowing year around. [7:39] How to find Julie’s “low hanging fruit” and get faster results. [9:52] I tell Julie how to use personal video follow up to get current clients “off the fence” and into her program. [11:59] A tip on how to bundle her continuity program with her initial online course to increase enrollments. [12:41] When to introduce “bring a friend” specials to quickly boost enrollments. [15:.04] What to do to maximize her Black Friday sale (I get her to pivot on her offer.)   Resources Mentioned in This Episode: Meet Julie Hood of Course Creators HQ The Amplify Mastermind (Now open for applications) Amplify Your Authority Inner Circle VIP Day Packages

Nov 22

22 min 29 sec

Could you improve your results by 800% right now? Chances are you just thought of all the reasons why you couldn’t do that, right? What if you knew that improving results starts with your THINKING and BELIEF and then you discover what to do differently? Our mindset has a huge impact on our results, and our ability to raise our authority and influence in our marketplace. Fears, limits, and conflicted feelings can cause you to play it safe instead of taking a leap of faith In Amplify Your Success Podcast episode 257, I'm joined by Nina Cooke of The Entrepreneur’s Inner Game Podcast, to talk about how to overcome a common mental obstacle of “not feeling good enough.” This is a must-listen as you discover simple ways to reframe your thinking to activate an unstoppable momentum to grow your business. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [5:08] Nina’s definition of mindset and why how we perceive things has such a big impact on our attitude. [9:41] What to do differently if you have a pervasive habit of negative thinking. [17:15] The surprising feedback Nina discovered when she surveyed her list about their biggest concerns and challenges. [20:57] How to shift your perspective to the positive, even when what you are doing doesn’t seem to be working. [30:08] Why Nina would have stopped playing small earlier (you’ll want to tune in to this part!)   About The Guest Nina Cooke helps 6 and 7 figure coaches, consultants, and experts to build authority and boost their profit by creating an unstoppable mindset. Nina has worked with 100s of established entrepreneurs, helping them to increase their profits by up to 800%. The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors. She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.   Resources Mentioned in This Episode: Use Nina’s Millionaire Mindset Scorecard co.uk/scorecard

Nov 15

32 min 39 sec

When an ideal client stumbles across your website, do they quickly know that YOU are the go-to expert so hire you? When your marketing message “pops” and your ideal client hears themselves in your message and your offer is super-compelling, then sales tend to flow in quickly. But if that’s not the case in your business, chances are you need to narrow your marketing niche. In Amplify Your Success Podcast episode 256, I'm joined by my VIP client Paul Higgins to deep dive into how niching down your market can help you feel more confident AND makes it easier to stand in a crowded market. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [4:56] What working for the Coca-Cola company taught Paul about the power of a clear niche in branding and messaging. [7:45] The stadium analogy and why you don’t need lots of clients, you just need to show the right clients how you solve their problems. [14:03] Why not having the right niche was making Paul unhappy and affecting his business mindset. [19:22] How a simple shift in how Paul positioned his own offering helped him regain his momentum and increase sales. [22:29] A valuable example of how market research can help you narrow down your niche effectively. [24:30] How to avoid being spammy on LinkedIn but leverage the valuable connections in your market niche.   About The Guest Paul is a Sales Strategist, Lead Generator, Host of Accelerate Sales Podcast, Author, and Business growth strategist for consultants and SaaS partners. Paul has 28 years of experience in sales and marketing, finishing up an 18-year gig at Coca-Cola driving the marketing strategy for a $700m+ Business Unit. In 2011 he left to manage his inherited kidney condition and had a successful transplant in February 2019. With his newfound energy, Paul loves to run his business, spend time with his family and give back.   Resources Mentioned in This Episode: Discover Your Ideal Client profile with Paul’s Quiz Melanie’s VIP Packages

Nov 8

36 min 26 sec

Wouldn’t it be nice to introduce yourself at the next networking event and have a rush of people interested in your services? Well, what actually happens for most service professionals is something very different, right? A new colleague asks you what you do and as you answer, you might notice their eyes glaze over or you notice their eyes searching for someone else in the room. When you know  how to craft and deliver a “chill-worthy” elevator pitch, you can captivate their attention and create instant connections! In Amplify Your Success Podcast episode 255 I'm joined by communications expert Neil Gordon who shares how to introduce yourself in a way that creates intrigue and interest (and possibly even clients too!)   Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [5:57] The wrong answer most entrepreneurs give when asked “what do you do?” [13:05]  The four parts of positioning what you do so that your audience leans in and wants to know more. [16:02] How to use the silver bullet technique in your speeches, webinars and marketing communications. [21:02] Neil talks about why it's crucial to not “overshare” and talk too much during an elevator pitch moment. [25:17] How one webinar transformed Neil for a Lyft driver to a successful messaging and speaker consultant.   About The Guest Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. Prior to becoming a communications expert, he worked on the editorial staff of Penguin Random House where he worked with New York Times bestselling authors. He has been featured on Forbes, Fortune, Inc.com., and NBC Palm Springs, and is a VIP contributor for Entrepreneur.   Resources Mentioned in This Episode: Take Neil’s FREE Speaker Type Quiz THE SECRET TO CREATING WEBINARS THAT SELL WITH JON SCHUMACHER | PODCAST EPISODE 247

Nov 1

30 min 28 sec

When you are ready to 10x your sales and scale your business into the mid-six or even seven figures, adding a big ticket offer is a key component. If you offer a service that is typically delivered one-to-one or you are trapped in selling an hour of your time, this is a perfect opportunity to skyrocket your business revenues. I recently guided my Amplify Mastermind through an exercise to grow and three of them decided to focus on my favorite offerings -- VIP Days! VIP packages are a valuable complementary offering when you have group coaching or memberships that aren’t designed for the “premier” client who doesn’t want to wait long for results. Amplify Your Success Podcast episode 254 will turn on some light bulbs and open up new possibilities -- be sure to reach out if you want help making this type of offer work for YOUR business too! Join us in the Amplify Your Authority Facebook Group and share what works for you. Key Takeaways [4:22] My go-to price point for a bigger offer to boost revenues by $10k or $20k a month [6:02] Why selling big ticket offers is actually EASIER than selling low-ticket offers. [7:33] Three keys to making a big ticker offer work in your business model (and it starts with understanding who your real buyer is.) [10:15] The Positioning Trifecta: how to use it to make sure you are marketing to the right people. [12:25] Why I believe VIP Days are HOT offering. I share an example of one Amplify Mastermind member who rolled out this offer and had 2 sales within 30 days. [15:57] Two other types of big ticket offers that are HOT in the market right now.   Resources Mentioned in This Episode: Amplify Your Success Podcast Episode 185: 7 Ways to Become Your Own Economy The Amplify Mastermind My VIP Packages Create Your Own Economy Event

Oct 25

19 min 48 sec

What if you could write a book that would fill your business full of high paying clients? Not just any book, but an Itty Bitty book that becomes a business card that builds your business for you. Today I’m talking with Suzy Prudden of the Itty Bitty Publishing Series about why short books are the way to go if you want to build authority and get more clients. After 50 years in the publishing world, having been an author and a publisher Suzy joins me on Amplify Your Success Podcast episode 253 to show us how to write a book that gets read, even if you don’t have a marketing budget or a lot of time to write. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [4:43]  How Itty Bitty books are the cure for 95% of Americans who don’t read books. [7:48] The steps required to turn your book into a business card that builds your business for you. [10:12] How to get your book in more reader’s hands, even when publisher’s don’t have a marketing budget. [14:55] An example of how client Anthony Camacho turned his Itty Bitty book into an additional $750k in revenue over 2 ½ years. [19:09] How to turn your Itty Bitty book into an outline for a podcast or media interview. [27:57] Suzy shares her biggest learning and how ego played a part in her financial transformation.   About The Guest SUZY PRUDDEN, internationally acclaimed speaker and seminar leader, author and TV/radio host and personality, has been inspiring audiences and groups since 1965. She is a New York Times Best Selling Author (from before the internet), fitness expert, hypnotherapist, success coach, radio and TV host, Publisher and Visionary. Suzy is a master of self-reinvention. At 78, she is the co-creator and president of the Your Amazing Itty Bitty Publishing Series. Yes you’ve seen her on Oprah, Good Morning America and The Today Show. The New York Times says, “If Suzy is talking about it today, the rest of the country will be talking about it tomorrow.”   Resources Mentioned in This Episode:  Get Suzy’s FREE “Write Your Book” Resources

Oct 18

32 min 39 sec

If you are a coach, consultant, or service provider, chances are you spend a decent amount of time in consultation calls with potential clients. A consultation, often referred to as a “discovery call”, is a short conversation designed to uncover if your services are a good fit for the potential client. Over the years I’ve heard from countless clients that those conversations often feel frustrating as the service provider pours so much value into that first meeting -- and the conversion with the client isn’t happening. What if you could enroll more of your ideal clients through those initial conversations? On Amplify Your Success Podcast episode 252, I’m joined by Nikki Rausch of Sales Maven to talk about structuring your discovery calls so that you enroll more of your best clients. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [4:55]  How to use the power of conversation in Nikki’s selling staircase, a five-step sales process. [6:51] How to uncover your prospect’s structure to excellence to help them see how to achieve really great results. [8:33] Why you want to ask the right questions to uncover your prospect’s real problem. [10:54] The power of “pre-framing” in your sales conversations [13:19] What to do if your prospect gets into their story or becomes a ‘runaway train’ that is derailing the conversation. [17:01] One really big reason you aren’t making enough sales from your discovery calls   About The Guest EO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way. Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy. An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.   Resources Mentioned in This Episode: Get Nikki’s Free ebook on Closing the Sale

Oct 11

31 min 14 sec

Over the last eighteen months our world has moved into uncharted territory -- and its brought a lot of change and uncertainty. As entrepreneurs and business leaders, having the right tools in your toolbox to navigate any storm is invaluable. But many struggle with keeping the right mindset during periods of turbulence and change. On Amplify Your Success Podcast episode 251, I’m joined by my friend Eva Gregory to talk about how to have a mindset that allows you to tap into opportunity that is emerging right now, and activate a more resourceful version of yourself to be able to achieve a mid-six or even seven figure business. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [5:58] Success starts from the inside-out, instead of the outside-in [8:07] What this new norm is, and how shifting your perspective gives you an advantage [8:53] Why we need to show up and lead right now, rather than resisting and fighting the changes our world is experiencing. [13:11] The importance of being optimistic and making better decisions now that positively affect the future [15:52] Man’s Search for Meaning and the power of choosing what reality you're going to create right now. [18:02] A critical mindset shift when it comes to business, instead of “what if it fails” focusing on “what if success were my only option?” [20:27] Melanie shares what happened during COVID and the importance of mindset when things are at their worst. [26:32] You can pivot, but you still have to move and be in action. Use your Inner GPS for guidance.     About The Guest Eva Gregory is an award-winning transformation catalyst and business mentor helping established coaches, thought leaders, and spiritual entrepreneurs worldwide scale to six figures and beyond by integrating Inner Guidance with proven business strategies that are working today in an ever-changing market. The combination of practical, step-by-step business training and intuitive spiritual awareness is what sets her apart from others in her field. Eva is the author of The Feel Good Guide to Prosperity and Life Lessons for Mastering the Law of Attraction co-authored with Jack Canfield and published in several languages worldwide. She received the Law of Attraction Leaders Award two years in a row. She has received the California Excellence Award, named one of the Top 100 Women in eCommerce, and named International Coach of the Year.   Resources Mentioned in This Episode: Get Eva’s Free Resource, Divine Client Jumpstart Man’s Search For Meaning by Viktor Frankl Get your Free Revenue Rush Toolkit

Oct 4

41 min 59 sec

One of the most powerful ways to transform tragedy and heal from trauma is to start a movement that can positively impact the lives of millions of people all over the world. From Martin Luther King, to Mother Theresa, to Black Lives Matter, to the recent paper straw movement, one person who has ignited their mission can transform the world - if you know how to start a movement that can go global. On Amplify Your Success Podcast episode 250, I’m joined by long-time friend Eiji Morishita to talk about what it really takes to create a movement that inspires, engages and moves people into meaningful change. Whether you’ve got a small, grassroots idea or know you want to transform the world and are ready to activate a mega movement, tune in to hear what it takes to make change happen. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [0:14] Our 250 episode celebration (how to share this episode and gain access to my free surprise gift!) [7:04]  The different types of movements, example of how the paper straw initiative ignited into a global movement. [8:49] Why there is value in starting small versus trying to ignite a mega movement out of the gate. [14:01] The First Follower principle and how its used to ignite a million person movement [17:49] What the five phases of a movement are and why each is critical to create a global movement. [24:33] The Dalia Lama quote and why the Western woman is crucial to transformation and change on this planet.   About The Guest Eiji (pronounced “A.G.”) Morishita is the Movement Makers Mentor & Founder of Movement Makers whose mission is to empower 1000 leaders over the next 10 years to start a movement that impact millions of lives. Movement Makers is a business leadership accelerator for purpose & mission driven entrepreneurs to build profitable and sustainable social impact businesses. We grow your impact driven business without sacrificing your soul or your family.   Resources Mentioned in This Episode: Take the Movement Maker’s Quiz here Join us at Women Rising Virtual Event, Oct 7 - 8 (get access here) Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

Sep 27

39 min 5 sec

Wouldn’t it be helpful if you could go behind the scenes to see what’s REALLY working right now to transform leads into paying clients? Every entrepreneur and online business owner has heard how important it is to have a podcast and host webinars. But most business owners end up with lurkers -- dormant leads that hang about on their email list or just scroll through your social media feed and don’t take action. If these popular authority positioning strategies aren’t working for you right now, should you ditch it and try something else? If you’ve hosted a webinar that got “meh” attendance and felt disappointed by the sales… Or wonder how you’ll be able to monetize your podcast since you don’t have a lot of downloads…   Then Amplify Your Success Podcast episode 249 is going to turn the light bulb on so that you can finally transform your dormant social media leads and email subscribers into new paying clients. Join us in the Amplify Your Authority Facebook Group and share what works for you. Key Takeaways [1:08] Go behind the scenes to learn first-hand what worked during a recent program offering (and some cool new stuff like our newly rebranded website!) [2:05] What a sales trigger is and why you need one to activate dormant leads. [4:22] How to get the gold out of a lead generation strategy, even if it doesn’t perform the way you imagined [5:43] How your podcast can become a credibility boost for high-ticket clients [9:10] What to do with a webinar to increase sales and consultation bookings, even if you don’t get a lot of people attending the webinar.   Resources Mentioned in This Episode: Amplify Your Success Podcast Episode 247: THE SECRET TO CREATING WEBINARS THAT SELL WITH JON SCHUMACHER Amplify Your Authority Inner Circle Check out my newly rebranded website VIP Day Packages

Sep 20

13 min 39 sec

If you are a service based business, chances are your greatest need (and often your greatest challenge) lies in attracting new clients. But if you are in a crowded market that is often seen as a commodity, then you absolutely need a proven strategy to attract and retain clients who are ready and willing to pay your fees. My Amplify Mastermind client Sharon Christie spent 15 years perfecting a process to being the go-to authority in her area of law practice, and it served her well as she successfully grew her law business from zero to thriving in under nine months. On Amplify Your Success Podcast episode 248, Sharon joins me to reveal how she now coaches and guides other female lawyers ready to create a steady stream of great clients on how to stand out, attract and sign them so that cash flow stays consistent. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Four things that, when you get them right, help you overcome the biggest challenge for women in solo practice. Why women lawyers and service professionals have trouble getting new clients. The #1 thing a woman lawyer or service professional could do today to start getting a steady stream of great clients. Why video is important to getting noticed by potential clients. The importance of being a good listener in the sales process. What Sharon realized she waited way too long to do in her own business.     About The Guest With 15 years in a solo law practice, Sharon Christie, founder of BoldWomenLawyers.com, discovered that the secret to thriving instead of merely surviving in solo practice lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months. Sharon developed a proven 3 step success formula to help other female lawyers who are ready to replace the rat race with a bold, thriving law business.   Resources Mentioned in This Episode: Get Sharon’s resource, The Women Lawyers Success Guide  and discover the The 3 Foundational Pillars Your Law Business Should Stand On To Drive Success Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

Sep 13

39 min 47 sec

Webinars are an important part of your marketing strategy -- not only do they educate your audience on your offers, but they also position the entrepreneur as an authority and can reach an audience across the globe. Webinars have been popular for many years, but not every business owner is effective with them. If you give too much value,  you’ll often give the audience the feeling that they know what to do (and then they don’t buy.) But if you don’t give enough value, the audience screams “too salesy” and won’t buy. What’s the right balance of giving great value and inspiring your ideal clients to buy? On Amplify Your Success Podcast episode 247, my guest Jon Schumacher joins me to share the secret to creating webinars that actually attract ideal clients and sell them into solutions they need. This episode will help you tweak your webinar and make it 100 times more effective. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Why webinars are a critical part of your marketing strategy Two of the big mistakes people make when designing and delivering their webinars. The 4 part content formula to teach on a webinar. Jon’s thoughts on automated vs live webinars. How to fill a webinar with ideal clients. The bold move that transformed Jon’s business   About The Guest Jon is a virtual sales expert, webinar specialist, and online marketing advisor to consulting and service companies worldwide. Jon is the President of Marketing Mastery Media INC dba JonSchumacher.com and the Co-Founder of Sales Elevation, a web agency focused on website design that converts. Jon is the host of the world’s largest online sales webinar conference, the Webinar Mastery Summit which has reached tens of thousands around the world. You can learn more about Jon over at JonSchumacher.com.   Resources Mentioned in This Episode:  Get Jon’s Free Resource: 27 Webinar Conversion Points That Fill Your Sales Calendar with Qualified Leads! Join Jon (and myself) for Webinar Mastery Summit Sept 27 - Oct 1 at com/JonSummit Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

Sep 6

35 min 35 sec

What if you could get inside your customer’s head and really figure out what they want from you and your company? Sales is often a strategy of getting outside of your own perspective and seeing your offer through the eyes of your client -- and the best way to do that is by asking the right questions. On Amplify Your Success Podcast episode 246, my guest Steve Hoffman joins me to share how he helps founders transform their companies through their deal-making and sales strategies. Tune in to hear what you can learn from a serial entrepreneur and venture capitalist who knows how to grow a successful business.   Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways The type of business models that work best for a majority of entrepreneurs. The single most important thing entrepreneurs can do now to transform their companies. How you can get inside your customer's head to understand what they REALLY want from you. Why pushing for "No" is a valuable strategy when trying to close a big deal. The power of asking the right questions during the sales process.   About The Guest Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. He’s also a venture investor, serial entrepreneur, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella). Hoffman was founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group. While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, known for producing over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others. In Silicon Valley, Hoffman founded two more venture-backed startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files. Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.   Resources Mentioned in This Episode: Get Hoffman's new book "Surviving a Startup" and gain FREE access to Founders Space's FULL Online Startup Program here https://foundersspace.com/promo /startup Ready to transform your wisdom into wealth as a highly paid authority? Get the 8 step roadmap and training here.

Aug 30

36 min 50 sec

There is a moment in our business growth where we have to shift out of the mindset of the entrepreneur who STARTED the business and into the mindset of the person who can achieve that next level of success. Sometimes it's hard to recognize this growth step, and you’ll end up a bottleneck to your full potential. If you recognize any of these signs you are ready to move to your next level and scale up your business, you’ll want to tune in: * You have lots of really great opportunities but not enough time to act on them * Often, you get stuck in the weeds with problem solving * You feel trapped at too low of an income level delivering services * More often than not, you are frustrated by a team that can't keep up with you * You find that you waste precious time on activities that drain you It happens to ALL of us...but let's make sure it doesn't keep derailing you and your goals! Listen in to Amplify Your Success Podcast episode 245 as I share some of my personal experiences and how I’ve helped hundreds of entrepreneurs break free of the six figure income trap. Join us in the Amplify Your Authority Facebook Group and share what works for you. Key Takeaways Why The CEO Factor will help you make better decisions to grow your business How spending more time in your business superpower is a boss growth move The problem with being in the weeds when you want to think strategically What an “integrator” can do to help a creative or visionary grow with more ease A powerful question that helps you decide what to delegate so you can grow The significance of investing versus of spending money to have the business we want Common thinking that makes the entrepreneur a bottleneck in growth Resources Mentioned in This Episode: Book Recommendation: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Play the Expansion Game with us in Amplify Your Authority Inner Circle

Aug 23

15 min 29 sec

If you truly want to scale your business then you’ll need to have passive income. But is it really possible to generate income without working more hours in your business? Passive income is something you hear about all the time, especially if you are in the coaching or online business industry. To create a steady stream of income without selling more hours in your day, passive (or semi-passive) revenue can be created through group courses and digital programs. On Amplify Your Success Podcast episode 244, my guest Lisa Johnson joins me to share how she created a seven figure online business by leveraging her time and talent. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways The reality of passive income streams (and why you want “semi-passive” or leveraged offerings.) What the CASsH System for making passive income is. Why most people get the launching step wrong when growing their business (and what works the best right now.) The importance of keeping clients happy to keep growing the passive income in your business. What improvements Lisa gets super fired up about in the online business industry.   About The Guest Lisa Johnson is a multi 7 figure business strategist specializing in helping entrepreneurs scale their businesses using passive and semi-passive income from memberships and courses. After a tough childhood spent in social housing, Lisa went on to have successful careers in law, banking entertainment and now multiple 7 figure launches in her business. Her background in overcoming obstacles has helped mold her into a bold, straight-talking coach, who is never afraid to be an authentic and outspoken truth-teller. She has spoken on the BBC’s Women’s Hour and is a Thrive Global Contributor. She has been featured in national newspapers and magazines including Psychologies, The Guardian, Forbes Magazine, and Fast Company. Lisa lives in Hertfordshire, UK with her husband and 9-year-old twin sons but coaches around the globe.   Resources Mentioned in This Episode: Get Lisa’s Cash Calculator https://thecashcalculator.com/ Revenue Rush https://melaniebenson.com/revenue-rush/

Aug 16

31 min 30 sec

Do you ever catch yourself saying yes to an opportunity or commitment only to later regret it? Maybe it is FOMO (fear of missing out), bright shiny object syndrome or maybe even people pleasing, but if you tend to say yes and later find yourself short on time and feeling resentful, chances are it's affecting your happiness. On Amplify Your Success Podcast episode 243, my guest Becky Morrison, author of ‘The Happiness Recipe: A Powerful Guide to Living What Matters’, joins me to share her intriguing research around saying no more often (and how that can lead to experiencing more joy, emotional freedom and happiness!) Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways How Becky’s background created a deep, passionate drive to help people feel more comfortable with saying no. The big fat lie about doing more and success. The trick for entrepreneurs and business owners to know when to say no. Fomo issues versus people pleasers - what’s really causing these kinds of self-sabotaging patterns. What do you do when you feel guilty or stuck trying to say no. The surprising link between saying no and experiencing more happiness.   About The Guest Becky Morrison is a mom, wife and lawyer turned Happiness Coach. Her mission is to spread joy. She believes most people can live happier, easier lives if they get clear on what matters most to them and then develop a plan to do more of that and less of the rest. If she can help enable people to find clarity and happiness then everyone wins. People and processes are at the heart of the work that she has done for the last 20+ years in corporations, law firms – as both a lawyer and administrator – and small businesses. Now she’s using that experience coupled with her own journey to help people supercharge their success and happiness by: finding clarity; taking the next steps in their career; overcoming overwhelm; going from idea to action; and, stepping into their authentic leadership presence. Becky brings together all her learnings in her recently published book ‘The Happiness Recipe: A Powerful Guide to Living What Matters’. Becky also comes from a basketball family – her husband is a basketball coach and both her kids play as well.   Resources Mentioned in This Episode: Get a Sneak Peak of her book here Get the companion workbook for the Happiness Recipe book Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Aug 9

32 min 8 sec

You’ve probably heard the saying “if you aren’t growing then you are dying.” That holds true for businesses too. But not all business owners are able to grow their business, and often that boils down to key scalability factors. So what makes someone a true business owner that can grow a business successfully? On Amplify Your Success Podcast episode 242, my guest Bill Prater, Founder of Scaleology, joins me to share what really gets in the way of scalable business growth and how to avoid the common traps that cause a business to stall out. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways What a "true" business owner does that sets them apart from others What your business revenue reveals about your scalability factors. The two biggest barriers to scalable business growth Why a business owner needs specific accountabilities to avoid entropy. What KPIs are and how they help a business owner measure success.   About The Guest Bill Prater is Founder & CEO of Business Mastery & the Creator of Scaleology. Bill earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of. He loves nothing better than sharing what he has learned by working with those who are dissatisfied with the status quo and eager to transform themselves and their business. He created Scaleology® and the Business Mastery System™ as the core foundational principles of dynamic and continuous business growth. A typical client of his sees their company rising to a position of preeminence and is not satisfied with just “getting to the next level”.   Resources Mentioned in This Episode: Join Bill’s next Boardroom Briefing here Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Aug 2

30 min 50 sec

When you’ve got way more great opportunities than you have time, you might start experiencing a bit of overwhelm. It's a high-class problem to have as an entrepreneur, right? The key is to find the right balance between saying yes to new business or exciting projects and having time to move your goals forward. If you experience FOMO (Fear Of Missing Out), Bright Shiny Objects or have a bad case of Superhero Syndrome, you might be taking on too much and it is distracting you from other priorities. When you feel overwhelmed, you can't keep up with all of the commitments, balls start dropping and quality tanks, and that’s not good for business. This is the time when you need an Opportunity Filter (a simple set of questions to help you evaluate what to say YES to and what to say NO to.) I know it's tempting to want to say yes to all of it, but trust me on this one, it's not good for you or your business. In Amplify Your Success Podcast episode 241, I share three questions to help you know what opportunities to act on. Join us in the Amplify Your Authority Facebook Group and share what works for you. Key Takeaways How to know a distraction from a great opportunity you can’t pass up. What I learned when working for a Fortune 500 company that helps me avoid FOMO and pursue aligned opportunities Three questions you must ask yourself BEFORE agreeing to a speaking opportunity or other type of visibility opportunity   Resources Mentioned in This Episode: A Simple Formula to Pick Your Best Opportunities on Amplify Your Success Podcast episode 189 here Amplify Inner Circle

Jul 26

14 min 28 sec

Feel like you can’t keep up with all of the social media posting? Can’t bear to add one more visibility channel to your routine? Wonder how the big names keep up with all of the commitments to keep their brand in front of ideal clients? Well, they don’t. Most of the big brand celebrity experts you see online practice a little visibility secret: They aren’t everywhere, they are only where their clients are looking! On Amplify Your Success Podcast episode 240, my guest David Newman, author and keynote speaker, joins me to talk about marketing an expert-based business so that it drives big profits and accelerates results. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways 3 surprising truths about marketing that will help you be more effective 4 words you can use to replace “marketing” that will make it more fun! When it comes to marketing and sales, David covers 4 common mistakes people make that keep them in financial struggle. The ONE area of marketing you must master to be profitable as an expert-based business. David and Melanie chat about some recent changes in marketing that are affecting online and offline businesses. How the Expert Profit Formula works. Why taking action trumps analyzing ideas and opportunities (so you get to results quicker.)   About The Guest David Newman, CSP, is a member of the NSA Million Dollar Speakers Group. He is the host of The Speaking Show Podcast, author of the business bestsellers “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise” (HarperCollins, 2020.) David is also the creator of the Expert Profit Formula mentoring program where he helps thought leaders market their smarts and make a bigger dent in the universe.   Resources Mentioned in This Episode: The Do It Marketing Manifesto doitmarketing.com/manifesto Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Jul 19

36 min

Publishing your own book is one of the top three ways to command attention as an authority. Just imagine walking the aisle of your local bookstore and THERE is your book on the shelves. Not to mention all of the readers whose lives are changed forever after reading it. But if your book is stuck in your head or is half-finished because you got stuck then NO ONE is going to benefit. Especially you. Jennie Nash has a very powerful system that will help you finally finish writing your book and she joins me on Amplify Your Success Podcast episode 239 to reveal her process to complete your book and get it out into the marketplace. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways What the top book writing roadblock is, preventing people from finishing their first draft. Jennie talks about how to shape your book idea so that the words are easy to write. The importance of why you are writing the book (and how that affects your inspiration and speed.) How a writer can keep up their momentum once they’ve started (and it's not just about setting page goals!) A secret strategy to get unstuck and start writing again.   About The Guest Jennie Nash is the founder and CEO of Author Accelerator, a company on a mission to raise the bar on book coaching. Author Accelerator has trained more than 75 book coaches in both fiction and nonfiction through their book Coach Certification program. Jennie’s own book coaching clients have landed top New York agents and six-figure book deals with Big 5 houses such as Penguin, Scribner, Simon & Schuster, and Hachette. Jennie is the author of 9 books in 3 genres and is the creator of the Killer Book Proposal System.   Resources Mentioned in This Episode: Get Jennie’s FREE 45-page e-book on how an idea becomes a book. Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Jul 12

38 min 17 sec

Have you ever stumbled onto someone’s website or social media presence and thought, “Wow, this is stunning! They’ve got something I want!” That reaction is what Hanna Fitz calls a brand “It Factor” and the question is...do you have that kind of brand presence? There’s an entire strategy that goes into creating a brand strategy and on Amplify Your Success Podcast episode 238, Hanna Fitz joins me to share how a great brand increases your relevance, amplifies your authority and helps you become the most logical choice against a sea of competition. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Why an entrepreneur needs a brand to increase relevance. The difference between an IT FACTOR and an everyday brand. Hanna shares some of her favorite Luxury “It Factor” name brands. 5 energies of a great brand How your brand DNA can give you an aesthetic advantage A really good reason to specialize to accelerate financial growth   About The Guest HANNA FITZ is an international brand strategist and the founder of the Brand Atelier. She has consulted for luxury award-winning brands and celebrity clients globally and now helps legacy-driven coaches, consultations and service-based entrepreneurs elevate their authority, celebrity, income, and impact online with a world-class brand. She has been featured in global media like Huffington Post, Goalcast, ThriveGlobal, and WhereMilan. In August 2020, Anglia Ruskin University (UK) featured her as their Alumni of the Month.   Resources Mentioned in This Episode: Discover your It Factor with this FREE downloadable book Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Jul 5

33 min 12 sec

When it comes to creating more of an impact, your thinking plays a HUGE ROLE over your destiny. Small goals lead to small steps forward. But big goals lead to accelerated growth.  In Amplify Your Success Podcast episode 237, discover how thinking bigger can align you with “magical outcomes” that you can’t plan for! Big, bold goals might feel scary when you set them but they are worth it when you find yourself leap-frogging ahead of your competitor. Listen in as I get personal and share what happens when setting bigger goals for myself (and how to evaluate if it's time for you to start taking bigger risks and playing a bigger game in your business too.) Join in the conversation in the Amplify Your Authority Facebook Group! Key Takeaways How your attitude determines your altitude. When to stick to small steps versus taking big leaps Why you should focus on a BIG vision that you have no idea how to reach What happens in your brain and neuro pathways when you think  The reasons why you might be holding yourself back (and not even realize you are in the way) The most important outcome you can reach by setting scary big goals (and it's NOT about reaching them!)   Resources Mentioned in This Episode: The Magic of Thinking Big by David Schwartz Amplify Inner Circle

Jun 28

23 min 2 sec

Being self-employed can provide a lot of freedom as well as unlimited earning potential. But working for yourself does require an increased capacity to accomplish more success. Just because you hang a shingle doesn’t mean you’ll make money in your own business. On Amplify Your Success Podcast episode 236, my guest Jeffrey Shaw, author of The Self-Employed Life: A 3 Part Ecosystem for Long-Term Success, shares what is missing for most entrepreneurs that keeps them struggling and overwhelmed with little results to show for all their efforts. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Why limited thinking is a significant problem for self-employed entrepreneurs. Jeffrey addresses why you can’t put strategy BEFORE personal development and succeed long-term. The importance of daily habits to move the most important business growth tasks to completion. What your “capacity for success” is and how you can expand it. What “hug marketing” is and how it can get you outside of the “marketing box”? The business model of multiples and how it revolutionizes the way you structure your offerings.   About The Guest How many people can say they’ve never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success. Jeffrey’s TEDxLincolnSquare talk is featured on TED.com and he’s the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customers’ Secret Language and Make Your Business Irresistible.   Resources Mentioned in This Episode: Jeffrey’s Self-Employed Assessment selfemployedassessment.com Get the book theselfemployedlife.me   Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Jun 21

41 min 27 sec

When you have your own podcast, one of the ways to monetize is to attract ideal clients. But that can sometimes take awhile to convert those leads into paying clients. Often the podcast host looks to sponsorship and paid guest spots to monetize their effort. But what if you could generate nearly passive income through your podcast? On Amplify Your Success Podcast episode 235, my guest Matt Wolfe, co-host of The Hustle and Flowchart Podcast with Joe Fier, takes us behind the scenes of their mega-successful show to reveal how they monetize their podcast. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Matt and I talk about the power of events to connect (and realized that’s how we met 14 years ago) What Matt & Joe experimented with to drive new listeners to their podcast How they approach big name guests and influencers that make a HUGE impact to the success of their podcast How Hustle & Flowchart generates income off the back of each episode. The best way to use affiliate marketing as a monetization strategy. Two unusual ways Matt & Joe have been growing their podcast. A valuable technique to systematize their workflow so they only have to work a few days a month   About The Guest Matt Wolfe is an American entrepreneur, podcaster, blogger, affiliate marketer, mastermind host, speaker, and author. He is best known for his podcast, Hustle and Flowchart, co-hosted with Joe Fier. Wolfe began his career in building WordPress websites and blogging in the San Diego area.   Resources Mentioned in This Episode: The PodHacker Playbook: http://hustleandflowchart.com/amplify 13 Badass Women Share 13 Badass Tactics for International Women’s Day My episode on Hustle & Flow Chart Podcast: Growing Your Platform By Leveraging Competitor’s Audiences Podhacker.com       Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Jun 14

39 min 54 sec

There is a lot of noise on the internet and if you want to get your message across and “win the business” you’ll need to stand out and own the internet. My Amplify Your Success Podcast guest, Suzanne Evans says: It’s not enough to put out videos each week. It’s not enough to speak on stage and make an offer. It's not enough to have a nice freebie. You’ve got to 10X your energy, command the attention of your audience and get disruptive. Listen in on episode 234 as Suzanne shares how she built a multiple seven figure business online.   Be sure to join the conversation in the Amplify Your Authority Group.

Jun 7

38 min 10 sec

Imagine being the go-to person in your industry -- the authority that your peers turn to for that coveted speaking opportunity, an in-demand expert for HOT podcasts and virtual summits. How does an entrepreneur create that kind of clout and celebrity factor with their personal brand? Collaboration Currency. It's the art of borrowing influence from other highly visible leaders in your industry. Having the ability to ramp up the buzz factor when you want to drive attention to a new offer or program is a strategic boss move that everyone needs to learn. Listen in on Amplify Your Success Podcast episode 233 where I share my “borrowing influence” technique along with my five favorite strategies to rev up your business momentum when you need it most. Join in the conversation in the Amplify Your Authority Facebook Group! Key Takeaways How to fix your sales problem with win-win collaborations What “borrowing” influence is and why its my favorite form of collaboration currency How guesting on other people’s podcasts works to jumpstart your influence My “take the lead” strategy and why it works to stand out as a go-to authority What’s working on the Clubhouse App to jumpstart collaborations and visibility as an authority How to borrow influence even if you aren’t into podcasting or video   Resources Mentioned in This Episode: ClubHouse App (for iphone) (for Android) Note: if you need an invite to Clubhouse, please join me in my exclusive FB Group, Amplify Your Authority as invites are reserved for members. My Clubhouse profile (I run a room every Monday at 3pm PT)

May 31

23 min 6 sec

Do you ever wish you had a special angle to distinguish yourself from your competition? Establishing your competitive advantage in the market requires research, strategic planning and creating a magnetic message that sets y Claiming that competitive advantage is a game-changer for your business, but so is collaboration and connection. So how do you balance finding “your edge” along with deepening strategic relationships that lead to a goldmine of new opportunities and sales. On Amplify Your Success Podcast episode 232, my guest Chris Ross, the founder of Winject Network, and the WinWin Effect Podcast joins me to share how he leveraged his massive success in sales to create a collaborative digital network. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways How Chris transformed his extensive background in sales into an online network for digital media. The #1 thing that Chris has used over and over to establish his competitive advantage. What puts an entrepreneur in the top 1% over their competitors (vs causing a business owner to be “one of the many.”) Chris shares some of the biggest reasons entrepreneurs don’t succeed in business, even though they are smart and talented. Why Chris sold his sales consulting empire to start Winject Studios   About The Guest Chris Ross is one of the world's leading experts on high-performance sales teams and is the creator of the sales industry's first privately owned Nationally Accredited program, TCR Consulting Agency/TCR Education. Chris specializes in training international business executives on his "Win-Win Effect," which leads to a radical transformation of business development processes and benefits both sides of the buyer-seller relationship. Chris combines this with his one heartbeat, one mission, one outcome, philosophy, and uses this framework to drive goals and produce transformation for marginally performing sales teams. In February of 2020, Chris assumed the board's Chairman's role, which freed him up to focus on his newest venture Winject, Inc. and Winject Studios. Having always been fascinated with Broadcasting & Media, Chris has quickly turned his Network Corporation into a podcasting powerhouse. Winject is the home of his Top-Ranked Podcast Show, The Win-Win Effect & Winject Radio. With more than 2,000,000+ downloads in the first year on the shows, Chris hosts he has begun adding other shows to the network to help grow their listenership.   Resources Mentioned in This Episode: Get on the Wait List for Winject Studios http://bit.ly/winjectstudios-waitlist Adam Schaeuble, Podcasting Business School Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

May 24

47 min 58 sec

As a busy business owner, is squeezing in time to post on social media REALLY worth the effort? It might surprise you to learn that you don’t have to be on every social media platform to gain traction and you don’t even need a big following to attract clients. But you do have to be visible on the social media channels your ideal clients frequent. On Amplify Your Success Podcast episode 231, my guest Jennifer Sneeden joins me to share why social media is a valuable lead generation tool, even if you aren’t a huge influencer. You’ll feel relief with knowing what really works to move the needle -- and what you should post to get traction without creating a new job for yourself. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Why social media can be a valuable lead generation tool for entrepreneurs and service professionals. The secret to getting traction on social media, even if you don't have large following. Jennifer’s “go-to” posting guidelines to take the guesswork out of content creation. The big difference between ads and posts and when to use each to grow your following. Jennifer’s big bold leap that helped her become a successful business coach.   About The Guest Business coach and author, Jennifer Sneeden, author of Attracting Clients in Uncertain Times has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love. Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results.   Resources Mentioned in This Episode: Get Jennifer’s Book: Attracting Clients in Uncertain Times Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

May 17

38 min 48 sec

So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits.  We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam. When you approach your podcast with the right mindset and strategy, it truly can get you more clients and partnerships. On Amplify Your Success Podcast episode 230, my guests John Corcoran and Jeremy Weisz of Rise25 join me to discuss some of the ways you can leverage a podcast to create even more opportunities as well as land new clients. One of those tips is to invite guests to your show that add value to your business, such as collaborative partners. Partners often share your target audience and will help you boost up listeners fast! For the full list of techniques, listen in now so you can start to get that ROI. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Five tips John & Jeremy suggest to pick the right guests for your podcast. How to engage your podcast guests as potential clients. What to do to avoid the dreaded podfade stage that every podcaster faces. How to use LinkedIn to connect with potential guests. What to do to generate revenue from a podcast when you are just getting started. John & Jeremy’s take about the timing of starting a podcast (and why its never too late to start your own!)     About The Guests Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. He has been host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.   Together John and Jeremy are the co-founders of Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners and strategic partners using a done-for-you podcast.   Resources Mentioned in This Episode: Connect with Rise25 Done For Your Podcast Services Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

May 10

38 min 43 sec

Being a published author is one of the five best says to elevate your authority and attract clients to your superpower. When someone reads your book, not only do they start to unlock the keys to their dream life or business, but they also see the author as a trusted advisor. Even though so many entrepreneurs recognize the value of being a published author, the process of writing and publishing isn’t easy for everyone. Some of the most talented experts  have books stuck in their head. Others write a book they believe will make a great impact but they are left with boxes of books stacked in their garage. Writing a transformational book that impacts your audience is what we all want...and my guest on Amplify Your Success Podcast episode 229, Christine Kloser, reveals how to write a transformational book that could impact the lives of millions.   Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways  How Christine made the bold leap from running a networking organization to running a million dollar publishing company. What aspiring authors should do FIRST to make sure they write a book that amplifies their success... rather than falling flat. One of the biggest mistakes authors make when writing their book that causes them to second guess their book’s focus. Christine’s 4 part transformational book writing process that eliminates writer’s block and procrastination.   About The Guest Christine Kloser trains entrepreneurs and leaders to write their transformational books. She is a USA Today and Wall Street Journal bestselling author, coach and publisher – and since 2004, she’s helped nearly 80,000 aspiring authors in 127 countries. Many clients have become bestsellers while others have signed publishing deals, speak on stages worldwide, and appear in major media outlets like CBS, CNN, ABC, NBC, The New York Times, and TEDx. But what’s more important is who they become through Christine’s life-changing process. She delivers much more than a published book… she helps aspiring authors fully embody their true, authentic self and bring their brilliance to the world.   Resources Mentioned in This Episode: Join Christine’s Book Breakthrough Quest May 17 - 21st (it’s FREE here!) Christine’s Get Your Book Done Program Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here

May 3

48 min 39 sec

To niche, or not to niche. That’s always the question when it comes to identifying who your dream clients really are. There is a common misconception amongst entrepreneurs that too narrow a niche will make you lose sales. When you identify the right niche for you, you’ll actually make more sales. But you don’t just have to narrow who you work with. There are three ways you can niche your offerings to attract more dream clients. Listen in on Amplify Your Success Podcast episode 228 where I talk through how to pick the right type of niche to help you make more sales -- and stand out as an industry expert. Join in the conversation in the Amplify Your Authority Facebook Group! Key Takeaways What a niche is and why having one will help you be seen as the go-to expert in your field. How having a niche makes your messaging pop and instantly build that “know-like-trust” factor. Three different ways you can niche so that you are honing in your message and offer for the right audience. A fear every business owner has to get past in order to attract more dream clients through their niche.   Resources Mentioned in This Episode: Get Magnetic Messaging Coaching Program. John Lee Dumas on The Common Path to Uncommon Success | Podcast Episode 222

Apr 26

18 min 54 sec

If you tend to struggle with making money or you can’t imagine charging more for your services, or you make good money then it disappears, you might have a money block that is holding you back. The biggest problem with a hidden money block is that a business owner tends to work ten times harder to compensate for the patterns. Money blocks show up at each new level of success that an entrepreneur pursues, and can hide out in your blind spot, surfacing fears that keep you stuck. If you’ve got money blocks, you probably are doing a lot of the right things but they never seem to work! Money blocks don’t have to keep you stuck any longer. Listen in on Amplify Your Success Podcast episode 227 as Polly Alexandre joins me to provide insight into how money blocks show up and an easy way to dissolve them to unleash your full earning potential. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways The 8 top money blocks female entrepreneurs tend to have in common. How the fear of being more visible is keeping you poor and in struggle mode. The part your DNA is playing in your financial condition. Why some entrepreneurs make a lot of money, then lose it all, over and over again. What the feminine wound around money is and how to know if it's affecting you. Polly’s simple 4-step process to start dissolving money blocks.     About The Guest Polly Alexandre is a money mindset expert and clearing money blocks is her superpower. She blends her powerful transformational coaching skills with her intuitive energy clearing abilities to help change-makers, visionary creatives and spiritual leaders fulfil their soul’s purpose, and use their creative & spiritual gifts to change the world.    Resources Mentioned in This Episode: Get Polly’s Meditation Free: Manifest More Money Struggling to attract more dream clients? Get my free guide to Amplify Your Authority here.

Apr 19

45 min 31 sec

If you lost all of your potential clients overnight, would you have a way to make money? Ann and her husband found themselves in this situation. Due to a change in the law, Ann Sieg’s auto glass company sales dropped from $90k per month to $2k per month. Ann doubled down on her side-hustle and decided to make Amazon retail her new focus. Thirteen years later Ann now teaches others how to build a retail empire on Amazon. Listen in on Amplify Your Success Podcast episode 226 as Ann reveals how to tap into the mega buyers on this popular platform and make good money. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways What an e-commerce business is. How Ann and her husband got started in their Amazon business. Understanding the e-commerce marketing continuum and its use in amplifying profits. The three pillars of e-commerce success - cash flow, systems and team - and how these three pillars make an Amazon business successful. How Ann uses a simple system to transform Amazon into an automated cash machine for her clients.   About The Guest Ann Sieg is the author of three widely acclaimed books on how to attract customers online and generated over 4.2 million in sales from her first e-book over 13 years ago. This all as a result of Ann and her husband losing their auto glass business almost overnight due to a new state law. Ann took her little “side-hustle” business and doubled-down…taking her sales from 2K per month to 90K per month in three months’ time. It was more than enough to bring her husband home. She went on to build an online empire… network marketing, info marketing, affiliate marketing, creating and selling her own products… Ann did it all… to the tune of $20 million+ in sales. Ann’s training has impacted hundreds of thousands of people worldwide to achieve online success all while working from home. But nothing has matched the rapid success of her e-commerce students. It’s not uncommon for them to see cash flow in the first few days or weeks of starting their businesses. And others have achieved 6, 7, and even 8 figure incomes – many through her free training alone. Ann is passionate to help 1000 people make $10,000 a month and build their own family economy working from home.   Resources Mentioned in This Episode: Get Ann’s Free Resource: 5 Steps to Amazon Retail Arbitrage Your Revenue Rush Toolkit  

Apr 12

38 min 54 sec

You’ve probably heard that to increase sales in an online business, you need to have a list. But just having a list isn’t where the value to your sales lies...it's what you do with that list! Emailing your list consistently can have a huge impact on your sales and your authority. But just sending out emails isn’t going to cut it. How you write those emails and what you say in the emails makes a big difference in whether or not they are ever read. Rob & Kennedy found that using psychology in their emails had a HUGE impact on whether those emails were opened and read (not to mention generating sales.) The duo joins me on Amplify Your Success Podcast episode 225 to share a colossal business mistake they made and how dialing in their email marketing saved their business.   Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways How Rob & Kennedy spread themselves too thin and almost lost their business. How email marketing changed since it first emerged as an online business sales tool What an email open rate is and what it can tell you about the quality of your emails. What 'value based email marketing' is and how it will get more of your ideal clients reading your emails An important email protocol that will help your results immensely. What metrics every business owner who is emailing their list needs to pay attention to   About The Guest They are the hosts of the very entertaining podcast, The Email Marketing Show, founders of the survey platform that makes you sales, ResponseSuite – my guests this week are two of the most dynamic speakers in the world who are reshaping the way we think about email marketing. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.   Resources Mentioned in This Episode: Join Rob & Kennedy in their FB Group for more email marketing tips  

Apr 5

35 min 39 sec

Successful Entrepreneurs routinely take risks that overwhelm most people. “No risk, no reward” mindset. Sometimes decision-making has so much risk attached it’s easy to get paralyzed. Wonder how fear can affect your ability to trust your gut? Listen in on Amplify Your Success Podcast episode 224 as I share how to hear your intuition as you learn how risk taking is not only good for you, but also for your business. Join in the conversation in the Amplify Your Authority Facebook Group!

Mar 29

32 min 16 sec

Tune in to any social media platform and you will immediately be inundated with memes like, “Hustle Harder” and “You Can Sleep When You Are Dead.” This advice is counter to everything that Angela Foster stands for. Having left her legal career due to health problems from pervasive stress, Angela set out to discover how to heal and fuel her body for long-term success. Along the way, she became an expert in sleep quality, exercise and nutrition hacks that help entrepreneurs make better decisions and increase success. Listen in to Amplify Your Success Podcast episode 223 as Angela and I discuss how to get better sleep, and simple shifts in your daily routine that can give you the clarity and focus needed to achieve your next big goal. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways How sleep affects entrepreneurs' abilities to lead their business successfully. A biohack that helps you get more sleep in less time. What emotional resilience and why attaining this mental state can help you take your business to the next level. Angela reveals what she discovered during her law career around stress and the impact it has on your long-term health. How exercise and nutrition impact the quality of decision making. Angela’s suggested “entrepreneurial diet” that boosts productivity.   About The Guest Angela Foster left the world of corporate law to become one of UK’s leading female biohackers, health and performance coach to athletes and executives. Angela uses a combination of modern science such as DNA analysis with time-honored holistic practices to transform her clients’ health, energy, and performance. Host of The High Performance Health Podcast, Angela never stops researching, experimenting, and sharing her findings at My DNA Edge.   Get Angela’s FREE Resource:   A 4 part video series to optimize the expression of your DNA  

Mar 22

33 min 36 sec

“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein When John Lee Dumas started his daily podcast ten years ago, this was his one theme...be a man of value. Having served in the military for four years, John spent six years wandering and questioning, overcoming PTSD and trying to find his value. Ten years later John has a multi-seven figure business working 5 days a month. It’s an uncommon level of success that affords him a lifestyle and a platform to make a significant impact in the lives of others. John joins me on Amplify Your Success Podcast episode 222 to share some of the pivotal steps he took to catapult the Fire Nation brand and why it took him so long to write his new book, A Common Path to Uncommon Success. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways The big bold move that John made early on that put him on the fast-track to BIG momentum (and becoming a podcasting ICON.) One of the big lies that self-proclaimed 'experts' in the online business world are perpetuating that is disillusioning the rest of us. How a lack of a niche creates unnecessary challenges and contributes to a lack of sales John’s 17-step roadmap to Uncommon Success (and which step is his favorite -- and mine!) Why John decided to be completely transparent with his earnings report, big failures and online bullies. About The Guest John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com   Resources Mentioned in This Episode: Get John’s Book, The Common Path to Uncommon Success Melanie’s episode of Entrepreneur on Fire

Mar 15

35 min 12 sec

Live events are a powerful way to build your email list and attract clients ready to invest in your online business offerings. But for most of the world, the global pandemic immediately shut off the ability to host live events safely.   Virtual events are on the rise, but hosting 200 people on Zoom can lead to poor turnout, low-quality sales, and burnout for everyone. On Amplify Your Success Podcast episode 221, expert event producer Dannella Burnett joins me to reveal how she’s helping her clients produce six-figure paydays with live virtual events that keep the audience engaged. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Why host your own events can become a profit center for your business. How to take a live event virtual...and still generate big paydays and wins for the participants. How an entrepreneur can make a virtual event more profitable. What some of the big challenges are with virtual events (and how you can plan for this and overcome it.) Dannella’s advice on collaborating after helping to produce thousands of successful events A trick to keep people out of Zoom fatigue during virtual events.   About The Guest Dannella Burnett has been in the hospitality and special events industries since the age of 16. In addition to providing full event production and services through Encore Elite Events, she founded Speakers Need to Speak to provide education, talent management and guaranteed gigs for speakers and sponsors. Dannella is also a speaker on event and speaker strategies, women’s empowerment, overcoming and networking. She’s a coach for Speakers, Event Hosts, Vendors and Sponsors. She is a creative force that believes in multiple streams of income, collaboration, and always finding the win-win-win combination!   Resources Mentioned in This Episode: Get Dannella’s Speakers Need to Speak Checklist: https://speakersneedtospeak.com/Giveaway/

Mar 8

46 min 30 sec

If you are attracting the wrong types of clients instead of high end clients, you might feel overwhelmed or disconnected. Instead of springing out of bed in the morning, eager to start your day, you might find yourself procrastinating, burned out, and drained before you’ve had your first cup of coffee! As you grow and evolve in your business, you’ll want to level up the kinds of clients you work with. High end clients are exciting, inspiring, and challenge you to bring your “A Game” too. Listen in on Amplify Your Success Podcast episode 220 as I share 6 areas you’ll need to level up to make sure you are attracting higher caliber clients who are willing (and able) to pay for premium services and are a complete joy to work with. Join in the conversation in the Amplify Your Authority Facebook Group! Key Takeaways It’s okay to raise your standards and attract a higher caliber of clients Two important areas you must uplevel in your own business to attract higher-paying clients How to raise your standards and boundaries (especially if you keep saying yes to clients who are not your dream clients.) What to look for in your message that could be repelling your ideal clients (even though you feel ready for them!) The most important thing to change in your offerings or client journey to make sure you are irresistible to your “next level” clients   Resources Mentioned in This Episode: Amplify Inner Circle for Experts, Speakers, Service Professionals building a business based on their talent

Mar 1

20 min 49 sec

As an entrepreneur, wouldn’t it be nice to know that your business is protected both online -- and offline -- from complicated, costly legal snafus? From chargeback requests, knowing what to do with refund requests and how we navigate live events safely, the online business world needs proper legal guidance. 2020 brought a surge of online businesses and virtual offerings, not to mention a new virus that has radically changed how we can do business in person. On Amplify Your Success Podcast episode 218, Heather Pearce Campbell joins me to reveal a simple five step legal framework that can keep a small business owner out of hot water so they can continue to build profits. Be sure to join the conversation in the Amplify Your Authority Group. Key Takeaways Why it's a super risky move as an entrepreneur to not bring in legal support early in your business. Three big legal risks that online entrepreneurs face (and most don’t even realize they are in a risky situation.) The big legal nightmare of 2020 and beyond: Hosting live events and COVID protocols What an entrepreneur who does business online can do to minimize Credit Card Chargeback issues. Heather reveals a simple framework for dealing with refund requests - a common area of confusion for online business owners. A simple (and cost effective) 5 step process that can keep a business owner protected from costly legal snafus.   About The Guest Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs and host of Guts, Grit & Great Business Podcast. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice, and The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt.   Resources Mentioned in This Episode: Free Legal Basics Bootcamp: https://www.legalwebsitewarrior.com/legalbasicsbootcamp/  

Feb 15

39 min 17 sec

Public speaking is one of the leading strategies to share your message and attract ideal clients, but landing a TedX, Goalcast or BLu talk can skyrocket your authority. A branded talk typically only allows speakers with a unique topic and demonstrated experience -- which immediately elevates the influence of the person on stage. Most experts and speakers have “speak on a Ted stage” on their goals list. But getting booked as one of a select few each year can be daunting. On Amplify Your Success Podcast episode 217, Corey Poirer, founder of BLu Talks, shares how he gets his clients booked on branded talk stages -- and why he created his own series, BLu Talks, as a more accessible platform.   Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Why branded talks are highly in demand for speakers all over the world What the top 3 traits of the world's top speakers and influencers are (and how they leverage these traits to land coveted stages like TedX.) The value of content vs emotional connection when delivering a keynote talk. How to use eye contact to engage, build rapport and establish a connection with members of your audience. What the DIP method and the Spider's Method are and how to use them in your preparation to deliver a knockout talk! ●      The inspiration behind Corey’s bold move to launch bLU Talks.   About The Guest Corey Poirier is a multiple-time TEDx, MoMondays and PMx, Speaker. He is also the host of the top rated ‘Let's Do Influencing’ Radio Show, founder of The Speaking Program, founder of bLU Talks, and he has been featured in multiple television specials. A columnist with Entrepreneur and Forbes magazine, he has featured in/on CBS, CTV, NBC, ABC, is a Forbes Coaches Council member, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. He has also interviewed over 6,000 of the world’s top leaders.   Resources Mentioned in This Episode: Get Corey’s gift: The Book of Public Speaking www.thebookofpublicspeaking.com

Feb 8

44 min 37 sec

As an expert-preneur, the quality of our success often depends on how bold we are willing to be (despite limiting beliefs), what actions we take, and what we do to educate our audience on how we solve their most costly problems. Ultimately, making money from our superpowers often boils down to how consistently visible we are. But if the business owner is plagued with doubts, fears and conflict about being more visible and growing the reach of their work in the world, then self-sabotage and procrastination take over. The root of blocks like this lies in limiting beliefs. Listen in on Amplify Your Success Podcast episode 216 as I cover the five common disempowering beliefs that are commonly plaguing the daily thoughts of emerging experts (and even some influential business owners) that keep them playing small. Join in the conversation in the Amplify Your Authority Facebook Group! Key Takeaways Why comparing yourself to others can lead to limiting beliefs like Imposter Syndrome What Tall Poppy Syndrome is and how it can derail even the boldest business owner The truth about a crowded market when it comes to your fastest path to success Four “I don’t know how” statements that are keeping you stuck What’s really happening when your potential client says “I can’t afford you”

Feb 1

20 min 56 sec

Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors? Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation. On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!) Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways How Peter scored a coveted big name client by delivering massive value. Why coaches, consultants, service providers and anyone who uses a website to make sales needs a strong marketing message. The simple truth of what actually makes a prospective buyer take action from your website (instead of just clicking away.) I ask Peter how important website design REALLY is (and how to avoid investing $10,000 on a non-functional website.) One factor you must include on your website if you want to significantly generate leads and increase sales. Peter’s guest writing hack that drives traffic to his website (and how you can replicate this same strategy!   About The Guest Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.

Jan 25

32 min 16 sec

If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe. But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community. On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways How online business owners can leverage technology to create meaningful connections with their community. The single biggest mistake business owners make when they start to implement or experiment with new technology and software for client programs. The difference between digital experience and digital presence (and why it's a critical distinction to your brand positioning.) The key factors  business owners need to look for as they consider introducing new technology.   About The Guest Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields. Resources Mentioned in This Episode: Book A Free Consult With Brandi Amplify Inner Circle

Jan 18

35 min 5 sec

Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world. Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world? On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now. Be sure to join the Amplify Your Authority Group to tap into more resources.   Key Takeaways What hype is -- and what it's not -- and how this word has gotten a bad rap unnecessarily in the marketing world. Why entrepreneurs should include hype marketing elements in their marketing efforts. The surprising skill that rap artists and Martin Luther King had in common. A simple formula to hype yourself up in an ethical way. Michael’s philosophy behind “make war, not love.” The value of connecting with people.   About The Guest Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.   His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.       Resources Mentioned in This Episode: The Hype Handbook by Michael Schein Check out Michael’s Free Hype Book Club https://www.hypereads.com/list Amplify Inner Circle

Jan 11

38 min 56 sec

When you have an influential brand, it's much easier to grab the attention of your ideal clients and stand out in a crowded market. One of the biggest complaints I hear from clients and emerging experts is they feel like a Best Kept Secret. If you have great talent, can solve big problems for your clients, and still feel like you are getting passed over for your competition, chances are you aren’t shining brightly enough and people just don’t see you clearly. Listen in on Amplify Your Success Podcast episode 212 as I share how to use these six building blocks of influence to boost up your visibility and gain much needed traction this year. Join in the conversation in the Amplify Your Authority Facebook Group! Key Takeaways What an Influential Brand is and how it elevates you out of “invisibility” Why 2021 is THE YEAR to capitalize on your business superpowers. How to use your signature offering to position your authority (and develop repeatable profits!) Two ideas on how to take the lead with authority platforms (and it’s a game changer for lead generation!) How to use stories, case studies and formulas to establish your brand’s influence My #1 “bold move” to catapult your influence to new levels. The key that consistently successful influential brands use (and it's so simple you can use it now too.)   Resources Mentioned in This Episode: Authority Platforms that Boost Business Influence | Episode 95 How The ROCS Method Exponentially Grows your Sales | Episode 174 Amplify Inner Circle for Experts, Speakers, Service Professionals building a business based on their talent

Jan 4

16 min 57 sec

Can your financial numbers dictate what direction you take your business if you want to make more money? You bet it can. Your numbers tell a story, and the story can reveal whether you are focusing on the right areas of your business. On Amplify Your Success Podcast episode 211, I pick the brain of this 3-time CFO and multi-millionaire business owner Jeff Prager on how to use his five step plan to bring more cash into your business. Jeff shares his own history of failure, massive success and how he learned to see a success path in the financial numbers of his client’s business. You’ll want to listen in to this episode to help you create your next 12 month financial game plan!   Be sure to join the Amplify Your Authority Group to hear more.   Key Takeaways The typical symptoms business owners experience when they lack proper cash flow. What topline growth is and what it means to a business. Three of the most common mistakes entrepreneurs make trying to solve their cash flow problems (and one is something MOST of us do!) What the 5 steps are in Jeff’s Make More Money plan (and how you can put this into action in your business now.) Why knowing where you are right now (and committing to stop being an ostrich with their head in the sand) is essential to getting your money situation handled.   About The Guest Jeff Prager, co-founder of The CFO Project. His company has one purpose: to help you make more money. “We created a system where we go through your numbers on a monthly basis and show you what to look at, when to look at it, how to interpret it and what to do about it. And, best of all, you don’t need to understand accounting or finance.” Jeff’s breadth of experience is remarkable and extremely valuable to entrepreneurs. He’s been a CPA for over 40 years, so he understands all the confusing numbers stuff. But he’s also an author, speaker, and life-long entrepreneur, not just some paper pusher. He has been a former CEO/CFO and owner of several successful multimillion-dollar companies and has extraordinary experience such as being: One of the founders of Ashworth Golf Clothing The CFO/partner of a large land development company The owner of Strauss Homes, which was once rated as the second largest privately owned home builder in Colorado and in the top 100 privately owned companies of Colorado (2003). Jeff has helped dozens of businesses become stronger over many many years of entrepreneurship, and business development. Because of his vast experience as both a CPA and a business owner, he has a firm grasp on the challenge’s businesses face whether they’re start-ups or seasoned pros. He's great at simplifying the numbers and an expert at providing a clear road map to improved profitability and cash flow.   Resources Mentioned in This Episode: Get Jeff’s Book for FREE, Make More Money: The Business Owner’s 5 Step Plan for Bringing Home More Cash

Dec 2020

46 min 35 sec

If you have a business where you sell, teach or deliver training based on your expertise, chances are you understand the value of building a business around your life’s work but you might not know how to earn money with it.. More passion. A true connection to your big why. And hopefully a never ending supply of inspiration! But what happens if you aren’t making money with your life’s work? On Amplify Your Success Podcast episode 210, I talk with Destinee Berman about what steps to take to actually get paid to do your life’s work in the world and not play it safe or sell out, just because it hasn’t started working yet!   Be sure to join the Amplify Your Authority Group to hear more.   Key Takeaways How to know if someone is really doing their “life’s work.” How to earn money and the biggest mistakes people make when it comes to getting paid for their life's work. The internal work that needs to be done to ensure the work is aligned. The #1 sign that someone is selling out on your life’s work (and the cost it has on your health and wealth.) What someone can do right away to monetize their life’s work.   About The Guest Destinee Berman is a modern marketer, host of Own Your Calling Summit, and a seven figure launch strategist for experts and educators. With 15 years of marketing experience in Silicon Valley with clients like Twitter, HP and Microsoft -- she left to step into her calling in 2014. She has since launched dozens of digital schools in the personal growth and spiritual self-help markets, generating 15M in revenue the last 5 years. Her passion is helping experts multiply their impact and income through the power and scale of digital courses.   Resources Mentioned in This Episode: Get Destinee’s Resource, Turn Your Vision into the Profitable Online Course your Audience is Waiting for Amplify Inner Circle

Dec 2020

29 min 28 sec

If you’ve been thinking about getting your message out there on podcasts and virtual stages, but you are holding back because you just don’t feel confident about the podcast pitch process, then tune into this special edition, On Air Coaching for Joyce Buford, host of SecondWind With Joyce. Podcast guesting is proven to do three things: help you increase your own podcast downloads, attract ideal clients and elevate your authority. But if you don’t know how to deliver a magnetic interview, then you’ll find yourself wasting time and energy. I take my Amplify Inner Circle member through the Get Magnetic Messaging system to help her get “podcast guest ready.” As you listen to Amplify Your Success Podcast episode 209, imagine yourself in the “love seat” as if I was coaching you directly, and I know you’ll walk away with a few great strategies to amplify YOUR guest expert experience. Join in the conversation in the Amplify Your Authority Facebook Group! Key Takeaways I coach Joyce on naming her podcast topic to increase chances of getting booked from her podcast pitch. What to put on a one-sheet so that it's magnetic to podcast hosts as well as making it binge-worthy to a podcast listener. When to use a question in your copy (and when you shouldn’t because it will turn off an ideal client.) The difference between a feature and an outcome (and why it matters when you are writing up your topic description) I help Joyce fine-tune the interview questions (and help her create her “Golden Thread” that moves passive listeners into paying clients.) Joyce and I tease out a Bold Influence Formula and a catchy metaphor to make her delivery more compelling I take Joyce through an inner “Amplify” visualization to boost up her confidence and magnetize the right podcasts for her to get booked on. About the Expert:   Divorcing in midlife after 23 year of marriage, Joyce Buford discovered that fulfillment, joy and thriving in life is possible. After spending years seeking a better way, Joyce discovered her SecondWind delivered a roadmap that she’d only dreamed of for many years. But the real journey began once Joyce discovered the power of a coach. Today Joyce Buford is a SecondWind Coach and Mentor for Vibrant Women ready for wanting to get that SecondWind in their lives. She is the host of SecondWind with Joyce Podcast. She works exclusively with women dreaming for life that allows her to thrive and live a fulfilled, passionate life every day. With over 20 years as a business professional, wife, mother, and Director of a Children’s museum, Joyce now hosts the SecondWind With Joyce podcast and is author of Effortless Happiness. Joyce balances working with clients to shorten life events into smooth transitions along with adventures with her children Lauren and Christopher.   Resources Mentioned in This Episode: Secondwind With Joyce Podcast Get Magnetic Messaging to work with me on making your podcast guesting magnetic Amplify Inner Circle Amplify Your Authority FB Group

Dec 2020

57 min 42 sec