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Winfluence - The Influence Marketing Podcast

By Jason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

  1. 1.
    How Big Agencies and Brands Handle Influencer Marketing10/28/2020
    33:34
  2. 2.
    Tapping Into Twitch - An Influence Marketing Goldmine10/23/2020
    39:16
  3. 3.
    Can Influence Marketing Save Broadway and The Arts?10/21/2020
    50:48
  4. 4.
    Is Influencer Marketing Just Bullshit?10/16/2020
    47:18
  5. 5.
    Cracking the Influencer Marketing Code10/14/2020
    41:48
  6. 6.
    Leveraging Employees as Influencers - Insights from Adobe10/09/2020
    23:49
  7. 7.
    The Challenge of Influencer Fraud from an Influencer and Agency Owner10/07/2020
    38:41
  8. 8.
    Bridging the Gap Between Influencer Analytics and Brand Measurement10/02/2020
    31:23
  1. 9.
    Diving into the State of B2B Influencer Marketing Research09/30/2020
    24:34
  2. 10.
    We've Entered The Age of Influence09/25/2020
    29:50
  3. 11.
    Identifying Influencers by Relevance Not Reach09/23/2020
    37:22
  4. 12.
    The Fertile Ground that is B2B Influence Marketing09/16/2020
    27:55
  5. 13.
    Is Influence Marketing an advertising or public relations function? 09/09/2020
    29:19
  6. 14.
    Reverse Engineering Influence Marketing Through Branded Communities09/02/2020
    32:50
  7. 15.
    Identifying Influencers by Relevance Not Reach09/02/2020
    40:42
  8. 16.
    Transactional or Relationship? What’s Patron Tequila’s Influence Marketing Approach09/02/2020
    26:33
  9. 17.
    Is Standardization of Influencer Marketing Possible?09/02/2020
    36:27
  10. 18.
    The Original Industry Software Founder Ted Murphy Looks Back, Ahead at Influence Marketing09/02/2020
    41:38
  11. 19.
    How White Castle Feeds the Crave08/25/2020
    50:43
  12. 20.
    Marketing Films that Matter08/18/2020
    48:44
  13. 21.
    Brand Activation Strategy and Customer Identification08/11/2020
    41:47
  14. 22.
    Influencers unionizing? Is that good or bad?08/04/2020
    46:05
  15. 23.
    How Content Marketing Makes You a Brand Publisher07/28/2020
    49:54
  16. 24.
    Hiring Freelance Talent to Scale Your Business07/21/2020
    38:46
  17. 25.
    Rethinking Success with Doug Holladay07/14/2020
    49:29
  18. 26.
    How Kroger is navigating 202007/07/2020
    38:02
  19. 27.
    Will Brands Boycotting Facebook Make a Difference?06/30/2020
    47:48
  20. 28.
    Can you measure creativity?06/23/2020
    50:26
  21. 29.
    We are in the Age of Influence06/16/2020
    46:49
  22. 30.
    What does making creativity your business advantage mean?06/09/2020
    47:54
  23. 31.
    Marketing Tips from a Purpose-Driven Marketer05/26/2020
    49:14
  24. 32.
    Marketing Challenges from the Hemp Industry05/22/2020
    29:44
  25. 33.
    The Future of Offline Advertising05/19/2020
    36:38
  26. 34.
    How to be a Conscious Marketer05/12/2020
    43:21
  27. 35.
    Insights on Influence and Content Marketing with Actidad05/05/2020
    55:05
  28. 36.
    How to Identify Anonymous Website Users04/28/2020
    46:07
  29. 37.
    The Ratings & Review Marketplace for Agencies04/21/2020
    37:08
  30. 38.
    Building a Content Performance Culture04/14/2020
    51:42
  31. 39.
    Managing e-Commerce in a COVID-10 World04/07/2020
    47:35
  32. 40.
    Danielle-Wiley-Influencer-Agencies03/27/2020
    24:54
  33. 41.
    Joining the Context Marketing Revolution03/24/2020
    39:47
  34. 42.
    Crowdfunding a Sit-Com? Toni Deckers is Doing It!03/20/2020
    31:42
  35. 43.
    Balancing Direct and Retail Channels in an Amazon World03/17/2020
    53:00
  36. 44.
    Influencer Profile: Whit Honea03/13/2020
    26:42
  37. 45.
    Everything You Need to Know About Stock Photography03/10/2020
    37:19
  38. 46.
    Brand Marketing and Social Issues with Dove Men+Care's Jordan Lewis03/06/2020
    17:23
  39. 47.
    Adventure Brands and Corporate Marketing03/03/2020
    40:38
  40. 48.
    Influencer Profile: Kentucky Taste Buds02/27/2020
    33:07
  41. 49.
    Understanding the Buying Brain with Neuromarketing02/25/2020
    39:05
  42. 50.
    Meltwater Unveils Podcast Monitoring02/21/2020
    7:48
  43. 51.
    The Most Creative PR Move You Can Make02/14/2020
    8:08
  44. 52.
    How to Build Influence in B2B Marketing02/11/2020
    41:30
  45. 53.
    Ideas on Optimizing Podcasts, Campaigns and Content02/07/2020
    13:50
  46. 54.
    What can Groupon do for your marketing?02/04/2020
    42:29
  47. 55.
    Master Your Mornings for Time Management01/28/2020
    44:31
  48. 56.
    Driving revenue leaps without driving yourself insane01/21/2020
    44:29
  49. 57.
    The Power of Personal Branding for Business01/17/2020
    38:45
  50. 58.
    Are You Priced Appropriately?01/10/2020
    5:25
  51. 59.
    Where is Word-of-Mouth headed in 2020?01/07/2020
    52:15
  52. 60.
    The difference in branding, marketing and advertising12/17/2019
    51:55
  53. 61.
    How to Turn Fans Into Customers with David Meerman Scott12/10/2019
    43:30
  54. 62.
    Beware of Google My Business Scammers12/06/2019
    10:12
  55. 63.
    What businesses need to know about new personal data protection laws12/03/2019
    45:05
  56. 64.
    What Can the Automotive Industry Teach Us About Digital Marketing?11/26/2019
    48:49
  57. 65.
    New FTC Disclosure Guidance for Influencers is Here11/22/2019
    11:00
  58. 66.
    Defy Expectations and be a Pink Goldfish11/19/2019
    45:53
  59. 67.
    Always Build Your Email Marketing List11/15/2019
    11:40
  60. 68.
    That time I gave Ted Kennedy booze11/12/2019
    43:37
  61. 69.
    It's Time to Get Into TikTok11/08/2019
    11:05
  62. 70.
    Building Communications Strategies for Growth11/05/2019
    48:46
  63. 71.
    How a Dentist Became a Content Marketing Star10/29/2019
    33:11
  64. 72.
    What is the Self-Reliant Entrepreneur?10/22/2019
    43:41
  65. 73.
    What If You Can't Update Your Website?10/18/2019
    7:40
  66. 74.
    How Alli Troutman Built Wicked Sheets10/15/2019
    53:30
  67. 75.
    How to Correlate Website Analytics to Marketing Goals10/11/2019
    11:06
  68. 76.
    How to Build a Great Podcast with Kevin Stroud10/08/2019
    46:56
  69. 77.
    SEO Work is the Ultimate in Reverse Scope Creep10/04/2019
    12:11
  70. 78.
    Growth Strategies with Scott Monty10/01/2019
    26:00
  71. 79.
    Video Marketing Research Says Do It09/24/2019
    53:19
  72. 80.
    A Brand's Role in Helping Influencers Get Better09/20/2019
    8:00
  73. 81.
    The Feudal System of Our Digital World09/17/2019
    45:58
  74. 82.
    What Parents Should Know about Teens and Social Media09/10/2019
    29:31
  75. 83.
    The Psychology that Fuels Influencer Marketing09/06/2019
    8:14
  76. 84.
    The Power and Importance of Community Engagement09/03/2019
    58:14
  77. 85.
    The Crossroads of Influencer Marketing08/30/2019
    14:59
  78. 86.
    Understanding IP Targeting for More Effective Ad Spend08/27/2019
    42:59
  79. 87.
    How to get more email responses08/23/2019
    14:52
  80. 88.
    Everything You Need to Know About Online Reputation Management08/20/2019
    37:23
  81. 89.
    Time for a Social Media Policy Check08/16/2019
    8:51
  82. 90.
    Corporate Content Strategy and Communications08/13/2019
    53:01
  83. 91.
    Influencers and Optimization08/09/2019
    10:56
  84. 92.
    The Power of Infographics08/06/2019
    58:35
  85. 93.
    Marketing to Gen Z07/30/2019
    55:26
  86. 94.
    How to Choose a Social Media Management Software07/26/2019
    11:39
  87. 95.
    An Idea to Curb Distracted Driving07/23/2019
    9:27
  88. 96.
    Do Small Businesses Need Websites?07/19/2019
    7:29
  89. 97.
    Influencer Marketing for Sports Teams07/16/2019
    41:07
  90. 98.
    The Future of Web Development for Marketers07/09/2019
    54:09
  91. 99.
    Social Media Campaigns & Engagement with Tod Meisner07/02/2019
    58:14
  92. 100.
    Social Media for Business with Mitch Jackson06/25/2019
    59:48
  93. 101.
    Amazon Marketing with Shannon Roddy06/18/2019
    54:30
  94. 102.
    Linkedin Personal Branding and Sales with Sandra Long06/11/2019
    46:36
  95. 103.
    Be Limitless with Laura Gassner Otting06/04/2019
    45:06
  96. 104.
    Video Marketing with Nick Mattingly01/15/2019
    42:57
  97. 105.
    Jason Falls Q&A03/21/2018
    30:46

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