Wordplay Studio is a purpose driven branding agency. We are passionate about brand and enabling others to realise their full potential. Wordplay studio uses MG Taylor, a Co-Design methodology to Co-Design meaningful brands and experiences with their clients. On this channel you will find information about brand and brand strategy, how to build a purpose driven organisation as well as educational content on the practice of Co-Design and facilitating group genius.
The concept and execution of brand has certainly changed in the last decade. In this episode we explore the meaning of brand in the current context. What a brand means today and how to create an authentic brand that will have longevity and inspire company culture.
19 min 49 sec