Monetization Nation Podcast

Nathan Gwilliam

Host Nathan Gwilliam and expert guests help digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies, stories, and secrets.

All Episodes

Greg Stuart is an author and investment advisor. He is the CEO of MMA Global, the leading industry-body focused on architecting the future of marketing. During his time at MMA, Greg and his team have driven 400% revenue growth and energized the MMA’s 800+ member companies globally.  Read more at: https://monetizationnation.com/blog/how-advertising-has-evolved/

Nov 27

19 min 11 sec

Welcome back to another episode with David Jenyns. In the last episode we discussed a system for credibility and how David systemized his business. Today, we’re going to go over how to systemize our own businesses. Read more at: 

Nov 26

22 min 32 sec

In 2016, David Jenyns successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Read more at: https://monetizationnation.com/blog/a-system-for-credibility-marketing/

Nov 25

18 min 51 sec

Welcome back to another episode with Dr. Kelly Henry. In the last episode, we discussed the importance of great customer service and how it can help us improve our customer retention and referrals. Today, we’re going to discuss why we should focus our efforts on customer retention instead of only customer acquisition. Read more at https://monetizationnation.com/blog/why-customer-retention-leads-to-business-success-episode-2-of-2-with-dr-kelly-henry/ 

Nov 23

20 min 33 sec

Dr. Kelly Henry is a chiropractor who grew his clinics into one of the top producing chiropractic offices in the nation. Dr. Kelly is also the author of Define and Deliver Exceptional Customer Service. Today, we’re going to discuss how great customer service can help grow our businesses. Read more at: https://monetizationnation.com/blog/why-customer-service-is-important/

Nov 22

21 min 43 sec

As Thanksgiving is approaching, today I want to discuss thankfulness and how we can better practice gratitude in our lives as entrepreneurs. Key Takeaways:  Expressing gratitude can help us feel closer to God.  Expressing gratitude can increase our mental health and help us get rid of negative emotions.  If we concentrate on what we don't have, we will never have enough. To increase our thankfulness we can keep a gratitude journal, say our prayers, send thank you notes, etc.  We can express gratitude in our businesses by thanking our employees and customers. 

Nov 21

8 min 40 sec

Today I was going to talk about how to increase holiday sales, but as I prepared for this episode, I realized that isn't what I want my brand and my message to be about. Today, I want to talk to you about connecting with our customers through what matters most to us and to our customers during the holiday season.  Key Takeaways:  This holiday season, we should find what is meaningful to us and to our customers and focus completely on that. We can connect with our customers through thoughtful advertisements and campaigns, by donating to a charity or local cause, and by bringing back memories. Read more at  https://monetizationnation.com/blog/how-to-connect-with-your-customers-during-the-holidays/

Nov 20

9 min 37 sec

Welcome back to another episode with Heather Heuman. In the last episode, we discussed how to grow a business organically on social media. Today, we’re going to discuss Heather’s 15 rules of social media marketing from her book, The Golden Rules of Social Media Marketing. Read more at https://monetizationnation.com/blog/15-rules-of-social-media-marketing-episode-2-of-2-with-heather-heuman/

Nov 19

25 min 11 sec

Heather Heuman is a digital missionary, social media strategist, international speaker, and author with 21 years of experience in sales, social media, and business. She is the founder of Social Thrive Business Academy. She is also the podcast host of Business, Jesus and Sweet Tea and the author of The Golden Rules of Social Media Marketing. Read more at : https://monetizationnation.com/blog/how-to-grow-a-business-organically-on-social-media/

Nov 18

18 min 17 sec

Welcome back to another episode with Mitch Joel. In the last episode, we discussed Mitch’s entrepreneurial journey and tectonic shifts such as COVID-19. In today’s episode, we will discuss credibility marketing, gatekeepers, and the direct to consumer movement.

Nov 16

15 min 26 sec

Mitch Joel is an entrepreneur, a frequent keynote speaker, and has written books such as Six Pixels of Separation. He speaks frequently to groups like Google, Walmart, Starbucks, Microsoft, Procter & Gamble and Twitter. In today’s episode, we’re going to discuss how to adapt to disruptions in a changing marketplace.  Read more at https://monetizationnation.com/blog/how-to-adapt-to-disruptions-in-a-changing-marketplace/

Nov 15

21 min 5 sec

For the last eight months I've been dealing with some neck issues. About two weeks ago, the issue started getting worse. I started having numbness in my right hand and feeling really sharp pains at different pressure points on my arms. It's been making it really hard for me to sleep. I can't lay on that right shoulder and I have a hard time even laying on my back.  The other day, I went and visited an orthopedic surgeon. I had done some tests and I was expecting that he was going to tell me I had a herniated or ruptured disc in my neck, and that I had to replace that desk. But, the news he gave me was actually a lot worse. He said that my neck is so far gone that he can't even do that. So, he's doing another course of treatment where I will probably have to have some vertebrae in my neck fused. 

Nov 14

7 min 34 sec

Have you ever wanted to write a book but had absolutely no idea where to start or even what to write about? Many entrepreneurs have found themselves in similar positions. In today’s episode, I have Lois Hoffman on the show to walk us through the book writing process step by step.  Lois is the owner of The Happy Self-Publisher and award-winning author of Write a Book, Grow Your Business, and The Self-Publishing Roadmap. She helps new and experienced writers share their experiences, knowledge, and creativity through personalized writing, marketing, and self-publishing services to emerge as confident authors.

Nov 13

26 min 56 sec

Welcome back to another episode with Gordon Glenister, an expert on influencer marketing and author of Influencer Marketing Strategy. In the last episode we discussed the benefits of online communities and memberships. Today, we will discuss 3 secrets of influencer marketing.

Nov 12

22 min 30 sec

Gordon Glenister is the author of Influencer Marketing Strategy, the host of the Influence the Global podcast on influencer marketing, and the Chair and Founder of the Influence Division of the Branded Content Marketing Association. He is also the co-founder of the top 100 most influential people index.

Nov 11

23 min 55 sec

Welcome back to another episode in our passion marketing series. In our previous episodes, we've talked about identifying our ideal customers, finding our love group, finding our customers’ passion statements, the five whys exercise, and interviews. Today, we’re going to talk about what we do once we have those passion statements, starting with passion platforms.

Nov 11

31 min 8 sec

Welcome back to another episode with Don Markland. In the last episode, we discussed four secrets Don learned over his entrepreneurial journey, including prioritizing family, learning from our mistakes, monetizing social platforms, and leveraging reviews. In today’s episode, we will discuss Don’s book, The 4Cs of Accountability: Unleash Your Inner Hero and how we can apply accountability to our own businesses.  Read more at: https://monetizationnation.com/blog/how-to-use-accountability-to-grow-your-business/

Nov 9

22 min 18 sec

Can you think of a time when a business has gone out of their way to treat you really well? How did it make you feel? In most cases, a business that goes out of their way to serve us often inspires trust and loyalty. In today’s episode, we're going to talk about why the golden rule is still great in business.

Nov 7

9 min 15 sec

Andrew Carnegie was a Scottish-American industrialist and philanthropist, who led the expansion of the American steel industry. In today’s episode, we’re going to learn how Carnegie claimed the title of richest man in the world in his time. We’ll discuss his philanthropy, the tectonic shifts he leveraged, and other strategies he used to find success. Read more at https://monetizationnation.com/blog/how-andrew-carnegie-made-his-fortune/

Nov 6

10 min 58 sec

In today’s episode, we’re going to discuss Gary’s book and dive deeper into what it means to be healthy. As entrepreneurs, in order for us to really connect with others and unlock our potential, we first need to be aligned within ourselves. We have to be healthy. That’s why today we’re going to go over how to fuel our bodies, prevent disease, avoid toxins, and tune up our bodies.  Read more at https://monetizationnation.com/blog/how-to-live-a-healthy-lifestyle-with-gary-leblanc/

Nov 5

24 min 32 sec

Tyler Lessard is the VP of marketing and chief video strategist at Vidyard, a leading provider of video technology solutions for business. He's the co-author of The Visual Sale, host of the Creating Connections show, and a frequent speaker on topics ranging from video marketing to customer experience. Read more at: https://monetizationnation.com/blog/how-to-tap-into-the-power-of-video-content/

Nov 4

25 min 1 sec

Welcome back to another episode in our passion marketing series. In the last episode, we discussed how to find the level 10 passions of our customers through the five whys method. Today, we’re going to discuss how we can interview customers and run a focus group. Read more at: https://monetizationnation.com/blog/how-to-interview-customers-and-run-a-focus-group/

Nov 4

1 hr 34 min

John Wall is the producer and co-host of the Marketing Over Coffee Podcast and a partner at Trust Insights, a marketing data consultancy. His specialties include marketing, sales, copywriting, blogging, SEO, podcasting, and affiliate and search marketing. He is also the author of The Marketing Over Coffee Playbook and B2B Marketing Confessions.  In today’s episode, we’re going to discuss how we can build customer trust to market like a human.   Read more at: https://monetizationnation.com/blog/how-to-build-customer-trust-with-john-wall/

Nov 2

22 min 34 sec

At my favorite digital marketing conference of the year, Funnel Hacking Live, I had the opportunity to interview Anthony Trucks, one of the speakers at the event. Anthony is a former NFL athlete and American Ninja Warrior from NBC. He's the host of the Aww Shift Podcast, author of multiple books such as Identity Shift, and he's the founder of Identity Shift Coaching.  In today’s episode, we’re going to discuss how we can overcome our past and shift from our current identity to a higher level identity where we can have the life we want.  

Nov 1

23 min 31 sec

Abraham, of the Bible, was a successful businessman and entrepreneur in the cattle industry of his time. He owned plenty of livestock and was in charge of groups of herdsmen employees who managed the livestock on his behalf. In Genesis 13:2 it says, “And Abram was very rich in cattle, in silver, and in gold.” Read more at https://monetizationnation.com/blog/how-abraham-became-a-wealthy-entrepreneur/

Oct 31

7 min 59 sec

According to Forbes, Elon Musk is the second richest person in the world, following only Jeff Bezos. Musk’s net worth is over $150 billion.  In today’s episode, we’ll discuss how Musk became so successful. We’ll dive into his entrepreneurial journey, some of the tectonic shifts he leveraged, and the other business practices that led him to become the second richest person in the world. Read more at: https://monetizationnation.com/blog/how-elon-musk-became-the-second-richest-person-in-the-world/

Oct 30

10 min 8 sec

In the last episode with Ivana, we discussed preparing for positive and negative tectonic shifts, marketing, and selling to an established audience. In today’s episode, we’re going to discuss how to choose the best marketing strategy for your business that will help you get the best ROI.  Read more at: https://monetizationnation.com/blog/how-to-create-a-marketing-strategy/

Oct 29

26 min 56 sec

Ivana Taylor is the publisher of DIYMarketers.com, where small business owners get low-cost tools, tips, and strategies to do marketing on about $17 a day. Her popular #BizapaloozaChat is a weekly Twitter chat that teaches about 2 million small business owners each week. She’s also been a contributor to AMEX OPENForum and has appeared on MSNBC. Read more at: https://monetizationnation.com/blog/how-to-prepare-for-business-tectonic-shifts/

Oct 28

27 min 18 sec

Welcome back to another episode in our passion marketing series. In the last episode, we discussed how to find the level 10 passions of our customers. Today, we’re going to dive into the five whys method and how we can implement it in our businesses. Read more at: https://monetizationnation.com/blog/how-to-use-the-five-whys-method/

Oct 28

20 min 20 sec

Welcome back to another episode with Roger Dooley. In the first episode we discussed Roger’s career and how he monetized his business College Confidential. In today’s episode, we’re going to discuss why we need to reduce friction for our customers and employees, and strategies to do that.  Read more at: https://monetizationnation.com/blog/how-to-reduce-customer-and-employee-friction-in-our-businesses/

Oct 26

17 min 41 sec

#RogerDooley is an author and international keynote speaker. He wrote Friction: The Untapped Force That Can Be Your Most Powerful Advantage, which was named one of the Best Business Books of 2019 by strategy+business. He also wrote Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

Oct 25

20 min 29 sec

For many of us who are digital marketers, we love the concept of split testing. The concept of split testing is to try several different methods in order to find the one that does the best. We learn which method does the worst and turn those off, and then create variations of the methods that do the best. Then we can repeat that split testing process so we can find more variations of what's working best. Read more at: https://monetizationnation.com/blog/how-to-fail-successfully/

Oct 24

8 min 37 sec

Steve Jobs is one of the most well-known entrepreneurs in history since he co-founded Apple, a company now worth over $2 trillion (Source: Investopedia). There are currently more than 133 million iPhone users in the United States, which accounts for about 47% of all smartphone users (Source: Statista).  However, Steve Jobs wasn’t always widely successful. There were times in his career where Apple was nothing more than an idea in a cramped garage. In today’s episode, we’re going to discuss Steve Jobs’ entrepreneurial journey and a few lessons he learned along the way. Read more at: https://monetizationnation.com/blog/how-steve-jobs-started-apple/

Oct 23

12 min 18 sec

Welcome back to another episode with Shannon Graham. In the last episode, we discussed unlocking our full potential, being honest about what we want, not ignoring red flags, and letting our results speak for themselves. In today’s episode, we’re going to discuss potential, leadership, expressing ourselves, being responsible, and personal liberation. Read more at: https://monetizationnation.com/blog/how-to-achieve-a-higher-level-of-potential/

Oct 22

26 min 11 sec

Shannon Graham is a motivational speaker, coach, and author. For over 15 years, he has coached visionary leaders who want to change the world by doing the impossible. His first book, The Revolution of Self, is focused on helping individuals find and fulfill their potential and purpose. His latest book, Expand, focuses on a new era of leadership. Read more at: https://monetizationnation.com/blog/how-to-unlock-our-potential-by-being-honest-about-what-we-want/

Oct 21

17 min 32 sec

One of the hardest parts about starting a business is finding someone to buy our products or services. In today’s episode, we’re going to discuss how we can find the passion statements of our ideal customers so we can connect with them on a deeper level and win their loyalty.  Read more at: https://monetizationnation.com/blog/how-to-find-your-customers-passion-statements/

Oct 20

14 min 15 sec

In the last episode with Geno Church we discussed how to create a digital community. In today’s episode, we’re going to go over word of mouth marketing and how we can get our customers to talk about our brands.   

Oct 19

17 min 39 sec

Geno Church is a strategist, creative director, and community designer with more than 20 years of experience utilizing human-centered discovery methodologies, branding, and word of mouth strategies. He is the author of The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing, and he hosts The Shared Ship Podcast.  In today’s episode, we’re going to discuss word of mouth marketing strategies and the importance of building a digital community. Read more at: https://monetizationnation.com/blog/how-to-build-a-digital-community/

Oct 18

26 min 13 sec

Hello Monetization Nation. Today I want to share with you a poem that has a lot of meaning to me on multiple levels. This poem is titled “The Race”, attributed to Dr. D.H. “Dee” Groberg. Here are some of my key takeaways from this episode: Winning isn’t a matter of crossing the finish line first; it is our ability to get back up each time we fall. Read more at: https://monetizationnation.com/blog/getting-up-each-time-we-fall/

Oct 17

9 min 52 sec

Before Walt Disney created one of the best-known motion-picture production companies in the world, his editor fired him from the newspaper because he “lacked creativity.” Now, Disney is worth $122.18 billion (Source: Global Rankings) and has 12 amusement parks around the world, including Florida, California, Paris, Hong Kong, Shanghai, and Tokyo. The Magic Kingdom is the most visited theme park in the entire world and is estimated to have welcomed nearly 30 million guests in 2019 (Source: Blog Mickey).  Disney also has more than 25 Resort Hotels in the world (Source: Disney World) and the Disney Cruise Line currently operates four ships, with three more planned to come within the next couple of years (Source: Disney Cruise).  Read more at https://monetizationnation.com/blog/how-walt-disney-started-a-120-billion-dollar-company-after-being-fired-and-told-he-lacked-creativity/

Oct 16

13 min 24 sec

Welcome back to another episode with Erik Deckers. In the first episode, we discussed two ways to gain credibility through knowledge, Erik’s career, and the importance of checking our work and pricing ourselves appropriately. In today’s episode, we’ll discuss personal branding strategies from Erik’s book Branding Yourself.  Branding Yourself is about how to use social media to invent or reinvent ourselves. The book discusses how to use Twitter, LinkedIn, Facebook, blogging, public speaking, publishing, and networking to share information, build a social media presence, interact and engage with people, and measure how well we're doing with each of these things. Read more at https://monetizationnation.com/blog/how-to-build-a-personal-brand/

Oct 15

27 min 44 sec

Erik Deckers is a professional blogger and co-author of Branding Yourself and No BS Social Media. Erik has been blogging since 1997. He’s also been a newspaper humor columnist since 1994.  In today’s episode, we’re going to discuss two ways to gain credibility through knowledge. We’ll also discuss Erik’s career and the importance of checking our work and pricing ourselves appropriately. Read more at: https://monetizationnation.com/blog/how-to-build-business-credibility-through-knowledge/

Oct 14

15 min 9 sec

Welcome back to another episode with Danny Levin. In the last episode, we discussed Danny’s journey and how we can do better at listening to ourselves and others.  Today, we’re going to discuss the four practices of connection in Danny’s book, The Mosaic.  Read more at: https://monetizationnation.com/blog/4-ways-to-create-our-mosaic-through-nurturing-diverse-connections/

Oct 12

18 min 50 sec

Danny Levin walked away from running a billion dollar company to find happiness and inner peace by living as a monk in a monastery for 10 years. He later helped lead Hay House grow from $3 million to $100 million a year in revenue. He is also the author of The Mosaic, which introduces the Four Practices of Connection, a completely new innovative strategy to re-connect people and help companies work together to innovate and achieve more. In today’s episode, we’re going to discuss Danny’s journey and how we can do better at listening.  Read more at: https://monetizationnation.com/blog/lessons-from-a-monk-learning-to-listen/

Oct 11

24 min 41 sec

Mike Lamborne is an artist, motorcyclist, and business owner. He and his wife started a trucking business, where he was first introduced to motorcycle rallies. But, when the recession hit, they lost everything. However, as one door closed, another door opened, and they started traveling for nine months of the year, working on a motorcycle circuit as “The Mountainman.” They are currently in their 36th year of traveling and run a very successful motorcycle art business.  Mike is also the co-author of the book, Faith Into Abundance: 30 Stories from Successful Christian Entrepreneurs. In today’s episode, we’re going to discuss Mike’s journey of faith through hardships and how we can apply the lessons he learned to our own entrepreneurial journeys.  Read more at https://monetizationnation.com/blog/how-to-rely-on-god-during-the-storms-of-life/

Oct 10

13 min 20 sec

Max Branstetter is the founder & podcast producer at MaxPodcasting. His podcast is called the Wild Business Growth Podcast, where he interviews a new entrepreneur who’s turning wild ideas into wild growth every Wednesday morning. It was listed in Podcast Magazine’s “Hot 50” and has featured over 150 creative entrepreneurs.  In today’s episode, we’re going to discuss Max’s journey, the benefits of podcasting, and how to grow a podcast’s reach.  

Oct 9

26 min 10 sec

In the last episode with Jason Falls, we discussed why and how we should reframe the way we think about influencer marketing. In today’s episode, we’ll dive deeper into principles from Jason’s book Winfluence. Specifically, we’ll look at purposes, principles, and applications of influencer marketing. 4 Purposes of Influence As we discussed in the last episode, influencer marketing can be a great way to increase brand awareness, build credibility, and ultimately, increase our sales. However, the purpose of influence typically comes down to these four reasons:    Read more at: https://monetizationnation.com/blog/how-to-use-influencer-marketing/

Oct 8

22 min 55 sec

Jason Falls is an author, speaker, and podcast host. He is the senior influence strategist for Cornett, a full-service advertising agency, where he leads digital strategy and hosts two marketing podcasts, Digging Deeper and Winfluence. Over his career, his projects have been recognized with several national and regional awards such as a 2020 Shorty Award for his influencer marketing work.  Read more at: https://monetizationnation.com/blog/how-to-reframe-influencer-marketing/

Oct 7

25 min 57 sec

When I was a kid, we only had four TV stations. When we wanted to watch something on television, because there were only those four stations, we didn't have a lot of choices. In fact, I remember when the fifth TV station came out. It was such a big deal because we had a fifth show to choose from when we wanted to watch TV. Read more at: https://monetizationnation.com/blog/why-passion-marketing/

Oct 6

15 min 36 sec

Welcome back to another episode with Erik Qualman. In the last episode, we discussed Erik’s book Socialnomics, Erik’s journey and lessons he learned in his career, and leveraging voice to text. In today’s episode, we’re going to discuss another one of Erik’s books, The Focus Project, and how we can better focus on the most important things. There is so much going on in the world; it pulls our attention this way and that, and we often have trouble focusing on the things that are important because we are constantly bombarded with notifications. Read more at: https://monetizationnation.com/blog/how-to-improve-our-focus/ 

Oct 5

19 min 14 sec