B2B Insights Podcast

By B2B International

The B2B Insights Podcast hosted by Nick Hague was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode, featuring expert guests from the world of b2b marketing and research, will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

  1. 1.
    Brand Masters #2: Peter Weinberg
    49:26
  2. 2.
    Brand Masters #1: Mark Ritson
    51:35
  3. 3.
    #8: Expectations of the New B2B Decision Maker
    33:30
  4. 4.
    CX Practitioners #6: Peter Seaman, Finning
    28:38
  5. 5.
    CX Practitioners #5: Jo Goossens, Etex
    36:03
  6. 6.
    CX Practitioners #4: Christina Colby, Guidewire
    38:34
  7. 7.
    CX Practitioners #3: Laura Lee, Molson Coors
    37:53
  8. 8.
    CX Practitioners #2: Lisa Best, Kemira
    42:46
  1. 9.
    CX Practitioners #1: Shaun Myers, Brenntag
    47:54
  2. 10.
    CX Masters #6: Blake Morgan, Customer Experience Futurist
    49:57
  3. 11.
    CX Masters #5: Annette Franz, CX Journey
    37:27
  4. 12.
    CX Masters #4: James Dodkins, Rockstar CX
    46:37
  5. 13.
    CX Masters #3: Bruce Temkin, Qualtrics XM Institute
    49:13
  6. 14.
    CX Masters #2: Ian Golding, Customer Experience Consultancy
    47:27
  7. 15.
    CX Masters #1: Colin Shaw, Beyond Philosophy
    59:54
  8. 16.
    We Are Merkle B2B #5: Matt Harrison, CEO of B2B International
    33:20
  9. 17.
    We Are Merkle B2B #4: Ryan Vong, Founder and CEO of Digital Pi
    37:13
  10. 18.
    We Are Merkle B2B #3: Bob Ray, CEO of Merkle DWA
    27:31
  11. 19.
    We Are Merkle B2B #2: Christoph Becker, Global CEO & CCO at gyro
    35:58
  12. 20.
    We Are Merkle B2B #1: Michael McLaren, Global CEO of Merkle B2B
    41:19
  13. 21.
    Digital Transformation #3: How to Embark on a Digital Transformation Journey
    42:08
  14. 22.
    Digital Transformation #2: Increasing Customer Satisfaction Through Digital
    28:15
  15. 23.
    Digital Transformation #1: Creating a Customer-Centric Digital Experience
    31:40
  16. 24.
    #7: The Changing Workforce
    30:57
  17. 25.
    Insights Inside #6: The Importance of an Agile Strategy w/ David Ward (Irwin Mitchell)
    31:26
  18. 26.
    Insights Inside #5: The Importance of Selling on Value w/ Steve Laborda (ValueBizbooster)
    40:30
  19. 27.
    Insights Inside #4: The Role of Strategists to Deliver New World Success w/ Rhys Taylor (gyro)
    47:54
  20. 28.
    Insights Inside #3: How Research & Insights Can Help Businesses Navigate Uncertain Times w/ Jane Frost (MRS)
    45:35
  21. 29.
    Insights Inside #2: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)
    48:06
  22. 30.
    Insights Inside #1: The Importance of Innovation to Stay Ahead w/ James Gibson (Michelin)
    44:51
  23. 31.
    #6: Customer Experience – More Important Than Ever in Times of Uncertainty
    51:21
  24. 32.
    #5: Diana Stewart, President of EnvirOx, on Cleaning Best Practices and the Role of Marketing During COVID-19
    14:10
  25. 33.
    #4: Lorraine Martin, CEO, NSC on Navigating the COVID-19 Crisis
    14:04
  26. 34.
    #3: The Power of Brand
    43:25
  27. 35.
    #2: What Makes a CX Leader
    36:08
  28. 36.
    #1: How B2B Brands Can Win With Emotion
    35:20
  29. 37.
    #0: Intro to the B2B Insights Podcast
    1:27

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