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Sales For Founders

By Louis Nicholls

Learn to sell, find your first paying customers and grow a successful business. An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses. With a focus on actionable insights from every area of sales.

  1. 1.
    Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape12/14/2020
    41:16
  2. 2.
    3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA08/14/2020
    57:44
  3. 3.
    Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!07/05/2020
    35:23
  4. 4.
    From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally05/27/2020
    52:17
  5. 5.
    Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic05/15/2020
    59:16
  6. 6.
    How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle05/01/2020
    48:04
  7. 7.
    What founders can learn from a sales leader - with Kristen Habacht, Global Head of EDR Sales at Atlassian11/29/2019
    51:19
  8. 8.
    [Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon11/18/2019
    27:18
  1. 9.
    Turning a struggling startup into a $50k/month agency business - with Andrew Askins, cofounder and CEO of Krit.com11/09/2019
    57:20
  2. 10.
    Sales tips from a successful, full-time salesperson - with James Urie, Close.com10/30/2019
    44:55
  3. 11.
    What an early-stage founder needs to know about SEO and content marketing - with Nat Eliason, founder of Growth Machine10/23/2019
    45:33
  4. 12.
    How to turn customer conversations into a profitable product - with Rob Fitzpatrick, author of 'The Mom Test'09/25/2019
    53:21
  5. 13.
    How to write cold emails that get results! - with Laura Lopuch09/19/2019
    51:24
  6. 14.
    1 year, $150k in revenue... and still no landing page! - with Jeremy Thiessen08/12/2019
    53:20
  7. 15.
    Live S4F Office Hours #1: Gabriel Perez from Peerfeedback.io 07/12/2019
    36:36
  8. 16.
    Would a referral program work for your business? - with Manuel Frigerio of ReferralHero06/26/2019
    55:38
  9. 17.
    How to grow faster by doing things that don't scale - with Corey Haines of Baremetrics06/14/2019
    48:06
  10. 18.
    Bonus Episode: Why niching is a great way to start a bootstrapped business - with Tyler Tringas of Earnest Capital06/03/2019
    50:50
  11. 19.
    How to close 7-figure deals as a technical founder with no sales experience - with Stephanie Hurlburt of Binomial.info05/15/2019
    1:05:03
  12. 20.
    Taking a productised service from 0 to $10k MR in a few short months (plus, copywriting tips!) - with Dani Mancini of Scribly.io05/07/2019
    55:17
  13. 21.
    How to close your first deals and do follow-ups properly - with Mark Fershteyn of Recapped.io04/25/2019
    38:57
  14. 22.
    Bootstrapping to a 6-figure business by aligning yourself with the customer - with Lynne Tye of Key:Values04/15/2019
    52:40

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