Listen to Ken Morico Podcast now.

Listen to Ken Morico Podcast in full in the Spotify app

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Think you need to be genuine in your use of Instagram with instant pictures taken by you? “I’d assumed two things about the beautiful people of Instagram. First, I figured they used the service the way Instagram suggests—that is, snapping pics and immediately sharing them with friends. Second, I assumed they took the photos themselves. Neither was true.” Max Chafkin wrote in his experience turning from a regular guy to Instagram influencer with the help of an influencer agency.\n

Here’s my Instagram photo that my friend took of me on a Bird scooter.\n

\"Instagram\n

Yes, I was on a scooter having fun, but I wanted you to see it too, so it was partially staged.\n

Show Me the MONEY!

\n

Show me the money. Show ME the MOney. SHOW. ME. THE MONNNNEEEEY! Instagram is about getting your Jerry Maguire on and getting a little crazy, but ultimately, it’s probably about the money. Why? Instagram is also considered a public relations tool. It’s a representation of YOU to the PUBLIC. Chances are, you make money in part by how you act, look, or present yourself. If you sell something for a living, people might want to know more about you before they are comfortable with you. In fact, it’s been said that people do business with those they “know, like and trust.” What better way to achieve familiarity than through Instagram posts? Images can be so powerful and convey so much in a short amount of time, as well as communicate to people of all income, status, or education level… as well as those who speak any language in any country.\n

So what makes for interesting photos that might make me want to do business with you or just generally like you? For me, it would be new and different photos of food, travel destinations, aspirational photos, and photos that show you are just living life and having a great time. For other people, it might be that they want to see artistic photos or photos that show you volunteering or participating in a political rally or protest. Everyone is different, but chances are, someone will feel very strongly about one of your posts. Once someone feels comfortable with you and likes you anything is possible in sales, business, life… heck, even free beer or hugs.

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Resources

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BuzzFeed Instagram Famous

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Here’s an interesting video from BuzzFeed that shows the Instagram fame journey.\n\n\n\n

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This content appeared first on KenMorico.com.

\n\"\"/","id":"5FToigRVtDBsS9IKP1noGW","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Optimize Your Instagram Because Everyone is Now Watching","release_date":"2018-11-16","release_date_precision":"day","type":"episode","uri":"spotify:episode:5FToigRVtDBsS9IKP1noGW"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/ee38c2109bb0e15d30fa849d39cdb65450aadb96","content_type":"PODCAST_EPISODE","description":"Hal Werner and I discuss the viability of Snapchat as a social media platform. This content appeared first on KenMorico.com. ","duration_ms":311040,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/4jLBxL2DHvejEPYePIOi24"},"href":"https://api.spotify.com/v1/episodes/4jLBxL2DHvejEPYePIOi24","html_description":"

Hal Werner and I discuss the viability of Snapchat as a social media platform. Note: Ken and Hal are not financial analysts / professionals and have no long or short position in Snapchat shares.

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\n

Audio Only

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This content appeared first on KenMorico.com.

\n\"\"/","id":"4jLBxL2DHvejEPYePIOi24","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Snapchat Going Silent?","release_date":"2017-08-31","release_date_precision":"day","type":"episode","uri":"spotify:episode:4jLBxL2DHvejEPYePIOi24"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/0b68b48af7a0c11b03d837027126704d73e76b28","content_type":"PODCAST_EPISODE","description":"Splitting your time between social networks, mastering none? This content appeared first on KenMorico.com. ","duration_ms":1639471,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/20JtwvyAByMeJpfUe5H58h"},"href":"https://api.spotify.com/v1/episodes/20JtwvyAByMeJpfUe5H58h","html_description":"

Splitting your time between social networks, mastering none? Or… do you prefer to think you’re Fonzie with different social media networks for different days of the week? Or are you monogamous and send all your love to just one network? Hal Werner and I talk pros and cons.

\n

\nPicking social media sides\n

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Subscribe to the Podcast on iTunes at KenMorico.com/itunes.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"20JtwvyAByMeJpfUe5H58h","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Time Constrained? Pick a Social Media Side","release_date":"2016-02-01","release_date_precision":"day","type":"episode","uri":"spotify:episode:20JtwvyAByMeJpfUe5H58h"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/da3df44c1ca3bbf3e5d35d97e7460bf5b604f925","content_type":"PODCAST_EPISODE","description":"Are you trying to scale your marketing too much? This content appeared first on KenMorico.com. ","duration_ms":918936,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/6RvtC3Zp2LVOjXIOvzwdNz"},"href":"https://api.spotify.com/v1/episodes/6RvtC3Zp2LVOjXIOvzwdNz","html_description":"

Are you automating your marketing too much? Using marketing automation as a crutch and not delivering creativity to your users / audience? Hal Werner and I discuss segmentation and other strategies to grab attention.

\n

\nAutomatic Marketing Can be the Enemy\n

\n

Mentioned in the Podcast:

\n

Nimble (9:06)

\n

Subscribe to the Podcast on iTunes at KenMorico.com/itunes.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"6RvtC3Zp2LVOjXIOvzwdNz","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Automatic Marketing can be the Enemy","release_date":"2015-01-31","release_date_precision":"day","type":"episode","uri":"spotify:episode:6RvtC3Zp2LVOjXIOvzwdNz"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/bed543dae086790dddebf7968cc68c43e81eea21","content_type":"PODCAST_EPISODE","description":"Discover why blogging beats creating social media posts. Your time is valuable and best spent creating blog posts. Leverage social media to amplify your core content. This content appeared first on KenMorico.com. ","duration_ms":1383680,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/5zw40PKdzPOHraJArRyDpS"},"href":"https://api.spotify.com/v1/episodes/5zw40PKdzPOHraJArRyDpS","html_description":"

\nHow Disciplined Blogging Obliterates Social Media Posting\n

\n

Discover how blogging beats creating social media posts. Hal Werner and I discuss tools and techniques to make the most of your time. Social media is just the aroma; Blogging is the steak!

\n

Your time is valuable and best spent creating blog posts. Leverage social media to amplify your core blog content. Learn the tricks from seasoned veterans.

\n

Mentioned in the podcast: ConvoFIRE [formally SIFTist] – social media follower tool.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"5zw40PKdzPOHraJArRyDpS","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"How Disciplined Blogging Obliterates Social Posting","release_date":"2014-07-10","release_date_precision":"day","type":"episode","uri":"spotify:episode:5zw40PKdzPOHraJArRyDpS"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/199dd9ff6487010a281cbbdb402ce23c138a1fd7","content_type":"PODCAST_EPISODE","description":"Want to get more influence on Twitter? Get organized and use lists! I talk with Hal Werner about tactics and tools. This content appeared first on KenMorico.com. ","duration_ms":768366,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/0UojexpFdpMZJt1lf07Ecg"},"href":"https://api.spotify.com/v1/episodes/0UojexpFdpMZJt1lf07Ecg","html_description":"

\nExpand Your Network - Twitterstalk Your Way to Influence\n

\n

Want to get more influence on Twitter? Get organized and use lists!

\n

Mentioned in the Podcast: FollowerWonk TweetDeck

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"0UojexpFdpMZJt1lf07Ecg","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Twitterstalk Your Way to Influence","release_date":"2014-05-13","release_date_precision":"day","type":"episode","uri":"spotify:episode:0UojexpFdpMZJt1lf07Ecg"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/2f2dde346a69cd82704a69dcd9a3e3745fc48fe8","content_type":"PODCAST_EPISODE","description":"Ever wanted to attend a conference in any city for free? Bummed you didn't get the perks associated with attending a live conference? Hal Werner and I discuss conferencejacking. This content appeared first on KenMorico.com. ","duration_ms":640549,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/7q4UWhdVtpHmHdkWe4k7q1"},"href":"https://api.spotify.com/v1/episodes/7q4UWhdVtpHmHdkWe4k7q1","html_description":"

\nConferencejacking - Attend & Participate for Free\n

\n

Ever wanted to attend a conference in any city for free? Bummed you didn’t get the perks associated with attending a live conference? Hal Werner and I discuss conferencejacking – thrust yourself into the live conference from the comfort of your cushy office chair. Reap the benefits of thought amplification. You just need something worth saying and a little help from an angel on the inside.

\n\n

 

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"7q4UWhdVtpHmHdkWe4k7q1","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Conference-jacking – Attend & Participate for Free","release_date":"2014-01-12","release_date_precision":"day","type":"episode","uri":"spotify:episode:7q4UWhdVtpHmHdkWe4k7q1"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/4e281d8a92e71625ab014644c06e9ec197bb28b0","content_type":"PODCAST_EPISODE","description":"Struggling to get your social media posts unique? Fret not! Hal Werner and I discuss the craft of social media writing and \"comfy spaces\" to get you to social media nirvana. This content appeared first on KenMorico.com. ","duration_ms":899135,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/5FB8Tg3o9d6ToCgsrBdDgX"},"href":"https://api.spotify.com/v1/episodes/5FB8Tg3o9d6ToCgsrBdDgX","html_description":"

\nSocial Smithing – How to Find Your Social Media Voice\n

\n

Struggling to get your social media posts unique? Fret not! Hal Werner and I discuss the craft of social media writing and “comfy spaces” to get you to social media nirvana.

\n

\"Funky
Funky hats stoke creativity.

\n

Follow Hal on Twitter @HalWerner or visit his Web site www.halwerner.com.

\n

Subscribe to the Podcast on iTunes at KenMorico.com/itunes.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"5FB8Tg3o9d6ToCgsrBdDgX","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Social Smithing – How to Find Your Social Media Voice","release_date":"2013-10-21","release_date_precision":"day","type":"episode","uri":"spotify:episode:5FB8Tg3o9d6ToCgsrBdDgX"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/3f8129760821f4ee9cb37db0f09d093cd35eb594","content_type":"PODCAST_EPISODE","description":"I talk with Hal Werner about the success of \"Shock Tweets.\" What makes a \"Shock Tweet\" and how can we make it work for us? We debunk the myth that tweets need links to gain traction. This content appeared first on KenMorico.com. ","duration_ms":777273,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/0URL4ZjXQW6UJrSHCGKiNq"},"href":"https://api.spotify.com/v1/episodes/0URL4ZjXQW6UJrSHCGKiNq","html_description":"

\nShock Tweets – Get Outrageous Twitter Results\n

\n

In this podcast I talk with Hal Werner about the success of “Shock Tweets.” What makes a “Shock Tweet” and how can we make it work for us?

\n

We debunk the myth that tweets need links to gain traction.

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Subscribe to the Podcast on iTunes at KenMorico.com/itunes.

\n

Reach Hal Werner on Twitter and HalWerner.com

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"0URL4ZjXQW6UJrSHCGKiNq","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Shock Tweets – Get Outrageous Twitter Results","release_date":"2013-09-02","release_date_precision":"day","type":"episode","uri":"spotify:episode:0URL4ZjXQW6UJrSHCGKiNq"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/796f46e6a2a803a1367d0668240e85e15021f0d6","content_type":"PODCAST_EPISODE","description":"I talk with Hal Werner about online advertising, what's working, the value in testing, and making beer money with Google Adsense. This content appeared first on KenMorico.com. ","duration_ms":560300,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/7hYiweeb3IVagk0ugucuvc"},"href":"https://api.spotify.com/v1/episodes/7hYiweeb3IVagk0ugucuvc","html_description":"

\n

In this podcast I talk with Hal Werner about online advertising, what’s working, the value in testing, and making beer money with Google Adsense.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"7hYiweeb3IVagk0ugucuvc","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Online Advertising, AdSense, and Beer Money","release_date":"2013-04-06","release_date_precision":"day","type":"episode","uri":"spotify:episode:7hYiweeb3IVagk0ugucuvc"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/8529378325010868c000beca58437e70fc8e37b1","content_type":"PODCAST_EPISODE","description":" I sit down with Hal Werner to discuss pros and cons of the leading social media power tools for professionals – HootSuite and Tweetdeck. This content appeared first on KenMorico.com. ","duration_ms":532088,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/65KRs1geO1h0WABHzwygof"},"href":"https://api.spotify.com/v1/episodes/65KRs1geO1h0WABHzwygof","html_description":"
\n\n\n\n

In this podcast, I sit down with Hal Werner to discuss pros and cons of the leading social media power tools for professionals – HootSuite and Tweetdeck.

\n\n\n\n
\"Special
Special Fedora session.
\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"65KRs1geO1h0WABHzwygof","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Social Media Power Tools","release_date":"2013-03-30","release_date_precision":"day","type":"episode","uri":"spotify:episode:65KRs1geO1h0WABHzwygof"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/0a5f490feb1b70edc9b13b5d63a20b8f581a8158","content_type":"PODCAST_EPISODE","description":"In this podcast episode I talk about authorship markup and author rank. Why it's important, how to do it, and some words of encouragement. This content appeared first on KenMorico.com. ","duration_ms":549904,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/5go5q6g0ChCZhb155pqHJq"},"href":"https://api.spotify.com/v1/episodes/5go5q6g0ChCZhb155pqHJq","html_description":"

\n

In this podcast episode I talk about authorship markup and author rank. Why it’s important, how to do it, and some words of encouragement.

\n

Here’s my tutorial page: Authorship Markup How-To

\n

 

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Resources

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This content appeared first on KenMorico.com.

\n\"\"/","id":"5go5q6g0ChCZhb155pqHJq","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Don’t Be Shy Online – Lights, Camera, Author Up","release_date":"2012-12-30","release_date_precision":"day","type":"episode","uri":"spotify:episode:5go5q6g0ChCZhb155pqHJq"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/7212cbe2f908cbc9e6eb58690ad03dd23c455db4","content_type":"PODCAST_EPISODE","description":"HTML5 video is still a mess. 3, possibly 2 video formats, incomplete browser support, and bad UI for Android devices. Not all is lost. This content appeared first on KenMorico.com. ","duration_ms":324493,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/0PmUJXi5xGUNn9TkfsPtRi"},"href":"https://api.spotify.com/v1/episodes/0PmUJXi5xGUNn9TkfsPtRi","html_description":"


\nHTML5 video is still a mess. 3, possibly 2 video formats, incomplete browser support, and bad UI for Android devices. Not all is lost. If you’re brave enough to create your own HTML5 videos on your site or blog, check out LongTail Video’s HTML5 Reference Guide.

\n

YouTube as HTML5 Video Helper

\n

\"\"As I mention in the podcast, YouTube is one way to go to save yourself the encoding hassles. It also exposes your video to the huge YouTube audience and you get optimized video for all devices. KenMorico.com was one of the first Web sites that featured HTML5 video back in June 2010 and I learned a lot of lessons.

\n

More Info:

\n\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"0PmUJXi5xGUNn9TkfsPtRi","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"HTML5 Video – Updated Stats and Workarounds","release_date":"2012-02-01","release_date_precision":"day","type":"episode","uri":"spotify:episode:0PmUJXi5xGUNn9TkfsPtRi"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/c0d4006ff9e00cc2e0e5c3ce3ffdea1d1d874a3e","content_type":"PODCAST_EPISODE","description":"There's talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet. This content appeared first on KenMorico.com. ","duration_ms":967497,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/5xGuuwCHJeZN0DjOLUFPgN"},"href":"https://api.spotify.com/v1/episodes/5xGuuwCHJeZN0DjOLUFPgN","html_description":"

\n

There’s talk about what works and what really works when it comes to promoting yourself online. Hal Werner and I talk about SEO, Twitter, and resume strategies that get you noticed and stuff your wallet.

\n

You can follow Hal on Twitter or visit his Web site, www.HalWerner.com.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"5xGuuwCHJeZN0DjOLUFPgN","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Self-Promotional Strategies That Deliver Online","release_date":"2011-08-02","release_date_precision":"day","type":"episode","uri":"spotify:episode:5xGuuwCHJeZN0DjOLUFPgN"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/26fa0d5e18bd21e11e2f485b8fb0b06d0305ee82","content_type":"PODCAST_EPISODE","description":"What's Klout, how does it work, and real-world examples of manipulating it to your advantage. Hal Werner and I talk about how it works with Twitter and other services. We explore how complex this one-number metric can be. This content appeared first on KenMorico.com. ","duration_ms":897646,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/0QsG66AC2tbIHjNJfNwVVU"},"href":"https://api.spotify.com/v1/episodes/0QsG66AC2tbIHjNJfNwVVU","html_description":"

\n

What’s Klout, how does it work, and real-world examples of manipulating it to your advantage. Hal Werner and I talk about how it works with Twitter and other services. We explore how complex this one-number metric can be.

\n

This is the second podcast in a series that will be released with venerable Hal. Check back next week for another episode.

\n

You can follow Hal on Twitter or visit his Web site, www.HalWerner.com.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"0QsG66AC2tbIHjNJfNwVVU","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"It’s Good to be the King of Klout","release_date":"2011-07-26","release_date_precision":"day","type":"episode","uri":"spotify:episode:0QsG66AC2tbIHjNJfNwVVU"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/405c3aaca28a0c77e2a469109f4b06c66b0f9427","content_type":"PODCAST_EPISODE","description":"I sit down with Hal Werner as we discuss some of the benefits of using your real name as your Twitter handle. This content appeared first on KenMorico.com. ","duration_ms":934792,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/15VpqQaobLfI2l4p6JDkux"},"href":"https://api.spotify.com/v1/episodes/15VpqQaobLfI2l4p6JDkux","html_description":"

\n

I sit down with Hal Werner as we discuss some of the benefits of using your real name as your Twitter handle. This is the first podcast in a series that will be released with venerable Hal. Check back next week for another episode.

\n

You can follow Hal on Twitter or visit his Web site, www.HalWerner.com.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"15VpqQaobLfI2l4p6JDkux","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Get Real with Twitter – Benefits of Using your Given Name","release_date":"2011-07-19","release_date_precision":"day","type":"episode","uri":"spotify:episode:15VpqQaobLfI2l4p6JDkux"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/12ae4886c71186df2be8fdf22b0a6baea686edcd","content_type":"PODCAST_EPISODE","description":"A discussion with Hal Werner about trends with podcast promo codes, freemium, and the \"theater of the mind.\" This content appeared first on KenMorico.com. ","duration_ms":649482,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/1YKmj6Fo9BwQbnV2FLif5S"},"href":"https://api.spotify.com/v1/episodes/1YKmj6Fo9BwQbnV2FLif5S","html_description":"

\n

A discussion with Hal Werner about trends with podcast promo codes, freemium, and the “theater of the mind.”

\n

You can follow Hal on Twitter or visit his Web site, www.HalWerner.com.

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"1YKmj6Fo9BwQbnV2FLif5S","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Podcast Promo Codes and Freemium","release_date":"2010-03-06","release_date_precision":"day","type":"episode","uri":"spotify:episode:1YKmj6Fo9BwQbnV2FLif5S"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/807c4f1961c550c1e00bb1ef7df3775f9dae76c4","content_type":"PODCAST_EPISODE","description":"A discussion about switching from a free, ad-supported podcast model, to a paid subscription based model. This content appeared first on KenMorico.com. ","duration_ms":428042,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/0ASn2lV1v6BigrO0Zfhgte"},"href":"https://api.spotify.com/v1/episodes/0ASn2lV1v6BigrO0Zfhgte","html_description":"

\n

A discussion about switching from a free, ad-supported podcast model, to a paid subscription based model. In particular, I highlight Bloomberg’s “On the Economy” hosted by Tom Keene. People are angry, my friends. People are angry.

\n

UPDATE: All Bloomberg podcasts are now free! It seems they listened to my suggestions…

\n

This content appeared first on KenMorico.com.

\n\"\"/","id":"0ASn2lV1v6BigrO0Zfhgte","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Don’t Change that Podcast Business Model!","release_date":"2010-02-09","release_date_precision":"day","type":"episode","uri":"spotify:episode:0ASn2lV1v6BigrO0Zfhgte"}],"limit":50,"next":null,"offset":0,"previous":null,"total":21},"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/show/0Xz7VephNgJFEJDaGBqnWj"},"href":"https://api.spotify.com/v1/shows/0Xz7VephNgJFEJDaGBqnWj","id":"0Xz7VephNgJFEJDaGBqnWj","images":[{"height":640,"url":"https://i.scdn.co/image/c3aa6a7835f8529fe1f33e464223f9430ce708b5","width":640},{"height":300,"url":"https://i.scdn.co/image/e69ce01b2ef8bc58c259b8662ccb10c63046f832","width":300},{"height":64,"url":"https://i.scdn.co/image/806e6fea60e702b88115cb0a1af8a1b54f710815","width":64}],"is_externally_hosted":false,"languages":["en"],"media_type":"audio","name":"Ken Morico Podcast","publisher":"Ken Morico","total_episodes":21,"type":"show","uri":"spotify:show:0Xz7VephNgJFEJDaGBqnWj"};