End Hype: Product Entrepreneurship For Impact

Callye Keen

End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.We are sick of ...Business books with 200 pages of fillerGurus copying and offering useless contentVenture capitialist bankers offering startup adviceFancy talk from fancy people with zero actionDo we know everything? Of course not.We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.We create new opportunities.Change your life.Change the world.About Callye KeenThrough collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.

All Episodes

I see you posting. You are wasting time on trying to get attention.I speak with entrepreneurs every week creating and posting content in the hope of going viral or at least building traction.The whole content strategy is a little more difficult than people want it to be. Most people just give up.Instead of fake fame or clout, focus on building relationships. Use social media to be social.Stop dancing around on TikTok, livestreaming to no one, or posting nonsense in attempts to build followers or an audience. Start intentionally using platforms to develop relationships.This is the 3rd week in the series on collaborative growth. The engage step covers simple daily actions to authentically develop relationships.Download the Collaborative Growth Blueprintwww.redbluecollective.com/collab

Nov 23

21 min 6 sec

Are they potential collaborators or definite parasites?How do you select the people to work with?How do you verify they are worth collaborating with?How do you actual build relationships that could change your life and business?In this series on collaboration, Callye Keen is breaking down the five steps of his Collaborative Growth Blueprint.The first step is to make a list of people important to your hyper-targeted customer. Listen to this episode to hear the pitfalls and tips in selecting these leaders.Download the One Page Collaborative Growth Blueprintwww.redbluecollective.com/collab

Nov 15

19 min 58 sec

All your ad hacks, complex funnels, email lists, and follower growth tactics are distractions holding you back from real growthMost stores do not make significant revenue let alone significant profitYou work hard learning all the strategies and tactics, paying money for ads, posting everywhere to build a following. Putting in the workEntrepreneurs are sold another secret and another hack only to stay on the treadmill.Never really breaking freeE-com is an unbelievable opportunity but getting attention is difficultBreaking through the noise instead of contributing to it requires a different approachToday, I am presenting a blueprint that builds a foundation and provides a true multiplierHere is a simple formula:One customer TIMES one channel TIMES offer = powerful, scalable results for stagnate e-com brandsMake the formula of your business simpleContextIf I offer a glass of water to a man dying of thirst in the desert, I am a heroIf I offer the same glass of water to a man drowning in a pool, I am less than helpfulThe product is the sameI am the sameThe context is differentKnowing your customer reveals the channelWe know who they value, who they listen to, who they consider a thought leader.Why is this important?People are channelsPeople buy from people they know, like, and trust is a lieWord of mouth is free, viral, and an indication of customer satisfactionThought leaders provide authority and accessOver the next episodes, I will break each concept and stepFor today, here is a simple blueprintDreamIt’s not about what you know, it’s about who you know. Stupid but partially true. If the right relationship guarantees success, why are we not working to make the right relationships inevitable?Write a list of 20 of the right relationships.You should select peopleThese people are important to your customer not random famous people.EngageComment and share their postsPromote their events. Support them.If they write a book, buy, review, and promote. Use social media to invest in building these relationships everyday.If you don’t want to support them, cross them off of the list. Simple.OutreachCreate a simple pitch with a clear askMake it easy to say yes.You need to be worth collaborating withWhen you have alignment and clear benefit, you will get yesesExecuteYour collaboration needs to make sense relative to who you are and what resources you have availableGet them on your podcast.Help them sell a program or promote their passion projectCreate limited edition collaboration boxes featuring both of your productsCreate special edition products with branded colors and packagingCreate a completely new product to co-marketAmplifyThis process is iterativeAfter getting a yes, other yeses become easierKeep collaboratingUse simple email captures and Facebook groups to rapidly grow your audience from each launchWe have seen resultsSix-figure sold out launches without a single dollar on adsCreating a 10k email list in days. you will develop products without guessing if people will want them, how to get in front of them, or how much customer acquisition will cost. You are interested in action not in excuses.You know this isn’t some get rich quick hack.I have a start to finish program called the Collaborative Launch Blueprint. The blueprint outlines my signature strategy through clear steps, worksheets, and template. Check it out:www.redbluecollective.com/col

Nov 9

13 min 22 sec

Are you taking action or just interested?The show is growing so we are going to take a moment to lay a foundation. If you are a long time listener (thank you), you know some of this stuff but not everything.For the new listeners, you will notice I have a different take on ecommerce and product businesses because I come from a background of working and doing. I have a different perspective, a heavy bias towards action, and probably too little patience for nonsense.In this episode, Callye Keen gets into his background, why he started End Hype, and the framework for growing product businesses.Learn morewww.redbluecollective.com

Nov 1

15 min 23 sec

Resurrecting a legacy through upcycling and manufacturing watches in America.Vortic watches went from idea to Kickstarter to 7 figure brand but not without challenges. R.T. Custer shares the history, challenges, successes, and the future of Vortic watches.Episode HighlightsEnduring a legal battle with the largest watch company in the worldThe challenge of launching an American-made watch company against foreign competitionUsing a human approach to influencer marketing to gain traction and build a new audience Learn more about R.T. Custer and Vortic Watches:https://vorticwatches.com/

Oct 25

53 min 56 sec

Sometimes what gets started starts with who.Callye catches up with Mike Machin on the challenges and growth of his retail stores, products, and overall brand Machine Studio.Key TakeawaysIdeas and businesses can come from your communityInstant success doesn't provide the experience you needTransporting technology (applied knowledge with practical purpose) to your community has profound impactFollow Machine Studiohttps://machinestudio.com/

Oct 19

54 min 11 sec

You are building your future and success on rented land.Facebook can ruin your businessFacebook Ads WorkFor all the launching e-com people listening who have been burned by ads ...Ads work.An entire ecosystem of businesses has formed to use and support the use of FB ads.Billions are made from ads. That isn't the problem.Own not RentI want you to be the owner not the tenant of your success.Create ownership by having a real business.Create and retain customers for longer than an ad click or a quick impulse buy.Without thought and refinement, you are scaling mediocrity.Eternal PrinciplesMany aspects, needs, desires, mechanisms of life will always be true.In the short perspective of our lives and business, some concepts are eternal.BrandBuild a business on your values.Building a business to support your dreams.Build a business that serves people you care about.Solve a real problem your people have.Contribute to a meaningful change in their life.Great brands have passionate advocates because the own the emotion felt when their offer creates impact.They master selling significance, belonging, comfort, or growth.They master something beyond simple features.ProductUntil your offer is so good that people share it, your product is just good enough.Good enough is commoditized. AttentionPeople do not know you. If people do not know you, they can't do business with you.If you understand the principle of attention.If you understand the concept that people buy from people.If you understand that a single relationship could change everythingWhy are you obsessing about ads?Why are you not obsessing about becoming the type of person and business that the right people want to collaborate with?Why are you not spending significant time road mapping that strategy? Wrapping UpWhat would you do if Facebook went away?What would you do if Facebook, YouTube, etc. banned you?Build an iconic brand, create a magnetic offer, and develop scale through relationships.Stop renting your success.

Oct 11

17 min 50 sec

The era is over. The era of easy, cheap supply chains reaching across the globe seems to have come to an end. The Suez canal blockage was a freak incident. The rolling blackouts in China, rising container prices, delays in shipping, backlog at port entry, aging infrastructure, worker shortages, trucker shortages, and other issues have hit product businesses with a wall of problems.... and thats OK.What do we do about supply chain challenges?We are going to start manufacturing in America. (or should I say restart)Why is it not that simple?America lacks the skilled labor and business infrastructure to manufacture at the right level and scale. No enough people with the knowledge and drive exist. Not enough companies exist. The honest truth hurts. Decades of buying garbage has created demand for products not economically made in the US. If your business sells trash, it is highly probably you can't pay a living wage making that trash in the US.How do we move forward?Stop making trash. Make high quality products. If you are an entrepreneur with limited money, find the highest value application and version for your idea. I have sold products for 2X, 10X, and even 100X the normal price by making a high-quality version.www.redbluecollective.com

Oct 4

28 min 14 sec

Waiting to win means you are losing.We get into talking about Black Friday and why Black Friday will not save you. Why a single event, whether it's the trade show of the year, whether it's the Christmas rush or whatever cannot create a sustainable business.Make Sales NowBring your sales forward. Do not train your customers to wait for discounts or Black Friday sales. Discounting never builds brands or loyal customers. No one is loyal to discounters.Stand Out or Get TrampledIf you are slow and uncompetitive now, how will you win on the fastest, most competitive sales days of the year? You need a unique approach and strategy better than 20% off storewide.See Farther than FailureIncredible Black Friday sales create slumps immediately after the sales event. Use subscriptions and other recurring revenue strategy to increase lifetime value. Selling information, consulting, and community and advanced strategies that my clients are using to dominate their industries.

Sep 20

19 min 18 sec

"If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future."EC Accelerate helps founders of physical product businesses launch. Nick Ramil moved to China and taught English for money. He started multiple businesses which eventually lead him to EC Accelerate. Nick and team have helped an astounding number of entrepreneurs launch ecom businesses with original products.I met Nick in Hong Kong around 2017. It was a pleasure to finally get him on End Hype to share his experience.HighlightsKeep Things SimpleRight work at the right time. Having a simple, successful framework means doing the right things in the right order. Gurus sell complexity and magic. Experts make processes clear but make you do work.The Power of the CommunityGetting support from other people is key. Asking and providing help builds a strong ecosystem.Customer Discovery"If you can't figure out WHY someone would buy from you and how to get them to buy from you, you have no future." Nick knows the power of customer discovery.Learn more about EC Acceleratehttps://ecaccelerate.com/accelerate/

Aug 30

1 hr 7 min

People try to create merch for a brand that doesn't exist.One of the most common businesses people wish to start is an apparel company. These entrepreneurs might say "apparel brand" but few spend the effort required to develop a real brand. They can never grow. They try to sell merchandise for a non-existent brand.In this episode, I talk to Zach Babcock about a variety of topics including the launch of the new Underdog Empowerment brand.

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Aug 17

34 min 55 sec

Hack Skills to Launch a BusinessYou name a side hustle I have tried it (sometimes I even made money) or I know someone who does it at a high level. Today, I use all the skills learned from digital marketing, web design, programming, promotion, reselling, retail arbitrage, and more to run my businesses. Success or failure, when you pursue a side hustle, you gain and stack skills that contribute to executing on your idea.SummaryCallye Keen discusses 3 side hustles that hack skill acquisition by earning you money. Stop paying ridiculous prices for lackluster courses. Learn how to break business strategies into skills. Offer those skills and grow. Callye also discusses a new community focused on side hustles.Social MediaHow can you get started in social media, grow your network, and earn money online. The first step is to not be another fool promising results when they barely have skills. Build skills from specific niche tasks to a full suite of services.Reselling ItemsHow can you train to see with new eyes? See opportunities to learn and earn everywhere. Stop driving around aimlessly visiting garage sales. DropshippingDoes this side hustle even work? Maybe. Dropshipping does teach you the essentials of selling products. Build e-commerce sites. Work with suppliers. Handle custom returns. Run ads. Learn skills for a real business.If you are interested,We are building a community at hustlehackers.clubDM me if you want free access.

Jul 26

28 min 7 sec

StorySay hello to THE GRITSTICK and goodbye to the hassle of messy and unsanitary gym chalk. This dual ended GRITSTICK acts as a personal portable device that not only allows for quick, clean chalk application but also provides a space to keep miscellaneous items that get lost in the depths of your gym bagSummaryCassandra Dick saw a problem with using chalk. She went through the product development process with an engineer. A manufacturer helped design the product for manufacturing and cost. She overcame challenges and launched an amazing product.Check out Gritstickhttps://puregritfit.com/collections/the-gritstick

Jul 19

49 min 55 sec

Are you following what I'm doing with the ultimate product launch campaign? If you're interested in products (you probably are since you're listening to a product entrepreneurship podcast) but maybe you're a coach or a service person thinking about getting into products.You can expand your revenue. You can have that additional revenue stream. You can increase your brand, have that tangibility have that top of mind that physical products can do versus just having services.Maybe you're just interested.You're kicking around that idea, right?You haven't even heard about the Ultimate Product Launch.Let's recap what I and the team have been doing these past couple of months. While developing a product, we have broken down simple steps allowing you to follow along. We have discussed finding market niches, developing an ideal customer, uncovering opportunities, analyzing competitors, building simple products, and more.At each step, we have recorded a live stream discussing the progress and decisions. I also created cheat sheets and tools for each step to help you replicate the process.If you are not in the End Hype community, check it outwww.endhype.club

Jul 12

27 min 11 sec

Collaborating with influencers is not paying for posts. Advertising is not marketing.Everyone has heard stories about social media influencers. This celebrity posted a product and sales went wild. This company used content creators to market watches, clothes, supplements, makeup, or whatever.Everyone is curious but cautious.  Our strategy goes far beyond paying people to post ads to their social media audience. This episode breaks downHow to find the right collaboration partnersHow to pitch them a unique opportunityHow to have a successful product launchWhy Influencer Marketing WorksThey have the audience. You pay for advertising on social media platforms and pretend it is a marketing strategy. Influencer campaigns simply bring your product launch to a targeted audience of customers.Are influencers being overratedWhat is a good start with influencer marketingWhat are the benefits of Influencer marketingFinding InfluencersThe person with the biggest audience does not win. The person with the most engaged audience does not win. Bringing a product to market means connecting with potential customers. How can I find influencers for free?How would someone find a social media influencer?The Art of Pitching To An InfluencerWorking with influencers means offering something of value. Paying for posts is easy and gets mediocre results. My strategy requires less money and meets expectations. How to pitch an influencerHow to get top influencers to work with your brandInfluencer outreach examples to learn fromCollaborative Product Launch PlansCollaboration does not mean working with famous people to increase awareness of a struggling product. Collaborative product launches does not mean getting promotion at the launch event.We align with mission, develop a product, and create an offer. This is not an influencer marketing campaign. It is business development with leaders.Steps for the perfect product launchHow to perfect your product launch on social media

Jun 28

26 min 25 sec

Sometimes, success is surviving long enough to experience it.Sam and his co-founders had a simple, unique idea. Snap Mounts started in a garage with 3D printed prototypes. They grew into a 100k+ per month injection molded consumer product. Success was not linear. They stopped. They hit problems.Sam shares powerful growth lessons from experience.The Kickstarter Crowdfunding PlatformWhat does a successful product launch look like? Success does not always happen like the launch plan. Kickstarter helps get attention with the target audience. After the launch date, Snap Mounts did not stop. Changing Marketing PlansMarketing a product is not a press release or running social media ads. A strong marketing strategy adapts to challenges.iOS 14.5 changes to tracking means a new approach.Expanding the Product LineProduct management is not static. Listening to customer experiences shows new products. Snap mounts shares how simple private label products increase revenue. Complexity does not equal value.Check outSnap Mounts Magnetic Action Camera Mount

Jun 21

34 min 51 sec

Success can light you up or burn you outStoryMike Young had all the marks of success but he was not happy. The crash of 2008 came and took him to zero. The turmoil was a blessing. Mike began a process personal development and discovering fulfillment.SummaryThis conversation is almost impossible to summarize. If you want clarity on the connection between fuzzy personal development stuff and clear business success, listen closely. Mike Young explains why personal growth and the full potential of your business are connected.Start with the End in MindStarting a business is more than selling stuff or creating an online course. Design a business to create your life. What do you want? Set goals that matter in the short term and long term.Alignment beats Business TacticsWatch yourself. Positive emotions and feeling energized (not drained) show direction. If you have the foundations built and strategies in place, alignment and development make successful entrepreneurs. Becoming the Best VersionPersonal and business growth is isolating. Self-doubt can weigh on entrepreneurs. Surround yourself with people who have accomplished what you want. Achieve your goals by constantly learning. Have a positive impact.

Jun 15

50 min 32 sec

Winning products can still lose money.StoryI have seen product businesses struggling even when by outward appearances they are winning.Great product. Great marketing strategies.Great conversion rate on the landing page.They were held hostage to the costs of social ads. With ad costs rising, low cost, low margin products are looking even less desirable. I know. I have been ranting about premium products forever. From e-commerce to retail, a single metric can show me massive insights leading to revenue growth. SummaryIf you do not have an e-commerce store, listen.If you do not even sell products, listen.These strategies help any business where customer places an order. Product PortfolioFree ShippingBundlingReferralsPremium ProductsWhy Care About AOV?AOV is one of the most important metrics for health and growth.We hear the latest marketing strategy or Shopify plugin. Average order value AOV gives us a metric to see if these strategies are working. You try a new marketing effort. Did the total number of orders increase? Great. AOV gives us a check against pure order volume growth.Stop Offering a Single ProductIf you sell one product, you are at risk to competition, copycats, and fickle market trends. Use Traction products to cross-sell, upsell, and down sell. Add complementary products making it easy for customers to spend.Stop Losing Money on Free ShippingConsumers are addicted to free shipping. You must offer free shipping to compete. Requiring a free shipping threshold encourages customers to hit a minimum purchase.Stealing from McDonalds (Bundling)You probably don't offer burgers and fries but we can steal a little tactic from Americas favorite burger joint. The value meal makes selecting the hottest products combined with the highest margin products simple.Customers get discounts and hit the free shipping mark. You increase margin.Lower CAC with ReferralsNet Promoter Score (NPS) is my favorite metric. Customer Acquisition Costs (CAC) and overhead costs are why increasing AOV leads to profit.What if CAC was zero?What if new customer purchases came from referrals?Sell Premium ProductsSelling premium products is more than a pricing strategy.Selling at a premium means mastering perceived value.Social proof, emotion, messaging, brand improve your average order. Great brands have the foundation to use all the other strategies.

Jun 7

26 min 58 sec

Make ideas into products at any volume.StoryI was negotiating a deal with a new customer. The size of the order was large enough we could not meet the demand. We could manufacture and assemble all the custom parts.The purchased components had high costs and long lead times. In some cases, we used more of the product than was widely available in the US.I told the customer I would get on a plane, fly to China, and source the components. No distributors. No resellers. We would create a better supply chain to deliver what they needed.A week later, I was in China.Why did I offer this?How did I know I could do it?I had already built a skill and understanding and process for sourcing. I made products with suppliers all over the world.SummaryMove beyond tinkering. Move past prototyping. Create quality products at volume. A step by step process to find a manufacturer for your productStrategies for vetting potential partners and spotting red flagsCritical tips for managing the supply chain for long term results Finding Potential ManufacturersDefine the product and service you need. Suppliers offering single manufacturing processes are different from contract manufacturers. The right supplier can produce your product in one place.Searching Alibaba or ThomasNet is how most people find manufacturers.We have a next level tactic giving better results in far less time. Finding manufacturing suppliers can be easier.How to find a manufacturer for my product in the US?How to find a reliable contract manufacturer in China?How do you know if they can produce your product?The Vetting ProcessGood manufacturing companies are hard to find. Most suppliers are not flashy on social media. The business owners do not create massive brands. Vetting factories requires a process.How to determine if an Alibaba supplier is legitimate?Do they produce similar type of product?How will they protect your intellectual property?Managing the Supply ChainWorking with overseas manufacturers or people down the road is not as simple as demanding they make stuff. It also is not as complicated as corporate supply chain management want it to be. Why are suppliers not responding to my requests for quote?How can you trust suppliers with large product orders?How can startups build strong supplier relationships?For more information on product launches, growing your business, and our community, visit www.redbluecollective.com

Jun 1

22 min 39 sec

Idea people have the worst ideas. If you are an “idea person” and have never executed ideas, your ideas are terrible.SummaryCallye describes a simple process for creating actionable ideas for product innovation and creative problem solving. The ideation phase is not an accident.FramingWhat problem will your product solve? Gain leverage over existing product and services using 5 Why analysis. Understand the ecosystem of issues and the competition using a Fishbone Diagram. You cannot solve a problem you do not understand.ImmersionAbsorb information. Use a solution approach to find information. Go on an information diet quickly.  Move on to action.Solo IdeationBecome an idea machine. Group collaboration and brainstorming is not the best starting strategy. Get the most unique ideas by creating alone. Group IdeationGroup members add new points of view.  Group brainstorming techniques need rules to increase the number of ideas.  FilterAre these ideas right for the business? Everything is possible given enough time and money. Not all great ideas are valuable right now.QualifyAre these ideas right for the world? Quality ideas through simple validation. Do people want this? What is the competition. Explore the answers.

May 27

26 min 23 sec

What Problem are You Solving?StoryYears ago, Red Blue Collective organized a pitch event called Launch100. We had judges from entrepreneurship, Venture Capital, Innovation, and Manufacturing. I have this incredibly distinct memory of Randy Graves asking every single pitch team the same question: “How many customers have you talked with?”The correlation between entrepreneurs who would go on to be successful  and those who had taken the action of speaking with customers was astonishing. Randy knew the power of customer interviews from raising billions.SummaryForget guessing what features to build, where to find customers, or if anyone will buy your product. Speaking to people is a simple, human approach to launching and growing a product business.ValidationHow do you reach customers? Inventors, entrepreneurs, startups fail to connect ideas to a customer problem. Before we get to product market fit, can you speak with ten people? Find their pain points.Messaging / CopywritingWhat if customers told you the exact words to use? Copywriting frameworks like PAS, AIDA, Story Brand work if you have the inputs. Stories build content for emails, landing pages, ads, and marketing strategies.Reviews Versus Testimonials for Social ProofDoes social proof work? Yes. Product reviews tell facts. Testimonials tell a story where your customer is the hero helped by your winning product.Get more information on customer interviews and using stories by joining the End Hype Movement.

May 18

23 min 41 sec

Growth Hack a Crowdfunding Product LaunchOver the last 15 years, I have developed and manufactured 100s of products with brilliant entrepreneurs, high-growth startups, and Fortune 500 companies.I saw what worked. I saw patterns of what people did.I realized, as a manufacturer, my business could only succeed if my customers win. If you want to make products, someone must sell them.I started Red Blue Collective to offer entrepreneurs my experience and network. After speaking with hundreds of people from dabblers to scaling business owners, I learned the obstacles confusing decisions and slowing growth. People needed more than pieces. Tactics are fine but putting action into context needed a new approach.I did something a little different to demonstrate my unique Framework.Start to Kickstarter: Launch in 20 DaysAfter presentations, audiences bombarded me with excuses.“I don’t have the spare time to pursue my idea.”“I don’t have the money to develop a prototype.”“I don’t have access to manufacturers to build my product.”Excuses are a sweet poison. Excuses make you feel justified while they kill your drive, dream, and potential.To prove my small community wrong, I created a series of workshops to show every step, decision, and outcome as a friend and I found a need, developed a product, and launched a crowdfunding campaign.We used makerspace equipment to prototype.I bartered for the campaign video.I used money raised from the workshop tickets to fund ads.Everything was done after 5PM and on weekends within a few weeks.We made a $200 fidget spinner about 6 months before the wild craze.The Alpha Spinner campaign did $30,017.00 on Kickstarter and another 12k+ in pre-sales after the successful campaign closed. Pretty good for setting a 3 week launch date.People said fidget spinners would never be popular and the business was not scalable.They were wrong on both.Collaborations Unlock the Next LevelI focus on simple strategies that will last forever and work across any industry or niche.Partnerships are a core principle, but do they work to grow a novelty product business?We created the world’s most expensive fidget spinner ($700+).We didn't raise capital to hammer our target audience with ads or another basic marketing strategy.We spent zero dollars on ads to sell the product.We sold out in about a week and a half resulting in a 6-figure launch.The sales were pre-orders. We only made a prototype and posted images along the way on social media. We didn't even use a crowdfunding platform.How? How did that happen?The simple answer is collaborating with launch partners.How did have I been able to replicate that process with clients again and again over the past 4 years?You have to follow The Ultimate Launch Campaign.I am walking through every step, decision, strategy, tool, outcome, etc. so you can do it as well.Join The End Hype Movement.

May 11

26 min 29 sec

Elevate Your Circle to Improve Your Life. As I built Red Blue Collective, I looked for connection. I wanted knowledge and community. I went to local entrepreneurship and startup events. I participated in the local makerspace. I started speaking and hosting events. Nothing really clicked. The people were loosely connected and not serious. At least, they were not serious about the things I find important. I joined a paid community two years ago which led to massive change. created powerful connections, and opened up a world of other valuable groups. Summary Forget the cliché guru and mastermind nonsense. Finding a community of serious entrepreneurs will accelerate your growth. Learning and collaborating with other people pulls knowledge from multiple perspectives. Episode HighlightsConnection Beyond Networking Entrepreneurship is only lonely because you lack the right friends, peers, and mentors. People are waiting for someone with your exact knowledge. No one is listening or helping because you are asking the wrong people.Coordination of Knowledge Share real knowledge to grow your business. One session might be on marketing strategy. Another might discuss product development.Staying On Track Mastermind programs meet regularly. Members hold each other accountable. When you get put in the hot seat, you want answers and progress to report.Business Growth The basic idea is simple. Grow your business by surrounding yourself with successful people. When you see other’s success, imagining progress becomes easier.How to Find your Mastermind Joining mastermind groups is not as simple as searching for "best master mind 2021". The market has many types of mastermind groups. Some groups are named accelerators, communities, or even clubs. Not everyone is a fan of Napoleon Hill and the book Think and Grow Rich.Look for:Aligned Values - I value different things than others. I want to make sure a community is aligned with and helps support my core values.Specialization or Focus - Some organizations focus on a trade or goal. Others guarantee zero overlap between members. Personally, I want to speak with people who have done what I am trying to do.Level of Success - we can learn something from just about anyone. If you are trying to make a million dollars, $60k per year earners might not be the best fit.

May 4

22 min 40 sec

Great Products Lose to Well Marketed Products EverydayAs entrepreneurs, we love our ideas. Launching to silence is heartbreaking to watch. The basic product idea is good but the value remains unknown. If people do not know you, how will they buy your product?In this episode of End Hype, Callye Keen breaks down the three common problems with making a product successful. The secret is not complex product roadmaps or expert product management. We talk simple human to human selling using timeless strategies.So, what makes a successful product launch plan?Base Your Marketing Strategy on Customer Pain PointsEvery post, interview, email, and landing page should explain how your product allows the target audience to achieve something and overcome real problems. A great content marketer knows the power of story.Selling features and benefits is a comparison game.Comparison creates unnecessary competition. The three stages of product offeringTreating a Launch like Pressing a ButtonHave a Launch Event. Treat the start of the campaign like a party. Set a launch date. Build hype.Create media to drive attention to a lead magnet. Capture email addresses on a landing page.Get your customer base involved in launch day. Use live stream video and social media shares to build community and reach new customers.The Obsession with Cold Traffic AdvertisingRunning ads is not an easy button. Facebook and social ads are not a cure-all.Engage customers. Refine your message. Without know what to write, your copy will be mediocre. Ads will scale mediocrity.Dial in the offer with content and engagement. Your ads will run far better.We have run 6 figure launches with no ads.I sell product every year with zero ad spend.Every coach thinks they should drive cold traffic to a lead magnet to a offer.Every ecommerce entrepreneur thinks they should drive cold traffic to trending product.Who has your audience?Who already has the trust?Can you sell to a warm audience?

Apr 28

26 min 11 sec

If your business lacks core values, you will never optimize its growth. Tomas Keenan was a blue-collar worker turned CEO. He works with entrepreneurs as a high-level business coach and recently became COO of Break Free Academy. His humble beginnings and lengthy career taught him how to grow businesses into successful lifestyles.Core values are necessary to align any business for success. Without affirming your company’s vision, the steps to attain that goal will become problematic. Episode Highlights03:53 – Find a Mentor and Take Advice – Business owners need to talk and listen to someone more successful than themselves. 12:17 – Saving A Business – Tomas’s mentors encouraged him to test his abilities. He learned to apply lessons from his niche company to help experts across various industries. 16:42 – Refuse to Be Average – This is Tomas’s core value. When quarantine lifestyles set in, he saw more opportunities to challenge this status quo and get ahead. 29:06 – Real World Core Values – Set an example of core values in the workplace with every new hire. When values don’t play an active role in employees’ everyday lives, your company won’t stay on track.39:32 – Mastermind Your Business & Life – Don’t grow to resent your business. A mastermind program will teach you to build your company into your lifestyle and not compete with it. 43:32 – Active Core Values – Gratitude, physical health, a constant grind, and intentional group time. Tomas recommends taking action towards these core values every single day.  “I don't care what title you have. It's your job. It's your duty and obligation to set the vision for your company.”Tomas KeenanConnect with Tomas:tomaskeenan.comconnectwithtomas.comAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

Apr 19

46 min 50 sec

If you think you don’t have time for success, you are making excuses.Tony Whatley has been growing businesses and communities for decades. When he graduated high school, his parents gave him two options: get a job to pay for college or join the military. His hardworking family always pushed him to be better, regardless of his financial limitations. By working part-time jobs on top of his 40 hour week, Tony generated the extra income he needed to succeed. He has started and sold multiple multimillion-dollar businesses and now teaches others to never settle for anything less than the life they want.Episode Highlights07:54 – Start a Side Hustle – Working 40 hours a week is only part-time for an entrepreneur. Learn to manage your spare time and stop making excuses.15:06 – Building Successful Relationships – Tony builds communities within businesses. By harnessing common interests and engaging over email, he built relationships, not a social media following. 16:58 – Be a Community Member – The best way to grow your community is to be a part of it. As a consumer, you will see growth opportunities. As a leader, you can monetize those opportunities. 25:29 – Don’t Monetize Too Soon – Offer your community quality content and a sense of belonging. Don’t degrade the user experience by choosing the finances over what will benefit your brand long term. 34:36 – Build a Personal Community For Success – You are the product of your surroundings.  Find good people who strive for a better future and move on from those who live in the past. “You don't have to want to do it. You don't need the motivation to do it. Try to focus on the results instead, and things will start to make sense.” Tony WhatleyConnect with Tony365driven.comAbout Callye Keen And Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

Apr 12

43 min 35 sec

If you don’t understand every aspect of your business, it will not grow.Julie Traxler and Corey Harris spent over 20 years consulting in corporate America. When the pandemic hit, they put their expertise towards helping small business owners. SB PACE allows new and existing businesses to launch and manage their growth strategies.Operating a company goes beyond offering your product or service. SB PACE works directly with business owners. They advise on implementing new processes, establishing a thriving company culture, and growing that business on a solid foundation. Episode Highlights12:25 – Lessons from Corporate America – Julie says it’s essential for business owners to find time to work on their business. Organizational solid cultures and effective leadership are necessary for successful growth. 22:01 – Writing a Business Plan – Find and fill gaps in your business plan. Journaling will help increase your sales, investments, and revenue. 35:51 – Pandemic Impact on Small Businesses – A growth strategy framework is essential at all operation stages. The pandemic provided opportunities for new business endeavors and space to reimagine existing products and services. 38:52 – How to Hire and When to Fire – Establish rigorous training and hiring processes. Regularly fire low-performers. An effective leader will create an environment with high-performing team members. 51:56 – What is Foundation 52 – A business must be built on a solid foundation. SB PACE’s asynchronous, 52-week course will help you discover where and how your company can improve.  “To attract the best people to your team, you’ve got to be a really good leader.”Julie TraxlerConnect with SB PACEsbpace.comBizQuik PodcastAbout Callye Keen And Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

Apr 5

59 min 40 sec

If you don’t understand your consumer, you can’t fix your marketing. Alex Vonderhaar sold magic shows as a kid. Now he grows businesses with proven neuro-marketing tactics. He says with hard work and good copy no magic is necessary. Digital marketing gurus are everywhere – selling courses with false promises for instant success. This motivates Alex to produce sustainable marketing plans built on an understanding of human behavior. He explains how a good copy can differentiate a business and build a strong foundation. Episode Highlights 12:10 – Balanced Business Development – Alex shares the hard lesson he learned early on in his career. You can kill a business if you give it too much or too little of what it needs. 18:55 – The Value of Brand Promises – Differentiate the problem you promise to solve. Marketing efforts should address a specific aspect of the problem to beat competitors and increase brand awareness. 25:51 – Soft Offers and Launches – Alex talks about a 6-figure soft offer he launched entirely on Google docs. Instead of recklessly spending, a simple soft launch will give you space to test an idea. 28:54 – End Marketing Guru Hype – Throwing thousands of dollars at Facebook ads and online courses will not erase problems in a marketing strategy. A successful marketing plan will not happen overnight. 31:39 – Good Copywriting – A good copywriter is a good researcher. Understand your consumer to craft stories that evoke an emotional response. This elevates the brand experience. “You just need a good offer with a good message to the right people” - Alex Vonderhaar Connect with Alex Hidden Falls Media Fix Your Marketing About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.  Learn more about Growing Your Product Business at Red Blue Collective. 

Mar 29

41 min 13 sec

If you run a service business, you are losing money. Physical products scale service-based businesses. Service companies hire team members in order to scale. Offering products to sell creates a new element for the business model.  Episode Highlights02:21 – Massive Business Differentiation – Be a leader in your industry by offering a physical product. 04:40 – Branded Experience of Physical Products – Engage the senses with your product. You will leave a memory of the experience long after the interaction. 08:10 – Selling Products Scales – Offering a physical product is an effective business growth strategy. By outsourcing product manufacturing and distribution the company focuses on the core service while creating additional revenue. 10:10 – Product Idea Generation – Product ideas should serve a purpose for the customer. Any company can create an experience kit relative to their service.  “When we sell to the story, our brand becomes part of that intense emotion and that transformation” – Callye KeenAbout Callye Keen And Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

Mar 22

24 min 16 sec

Is your product idea trending or dying in 2021? Not every idea is worth an investment. Get to know the popular markets in 2021 to decide where to place your time and resources. Any small business looking for a trending product to sell online should be watching current market trends. Markets gain popularity due to current events or potential future upside. Identifying product categories that are now in high demand is an avenue toward growth for ecommerce businesses and any online business looking to sell a physical product. Episode Highlights 04:41 - Manufacturing Technology - Manufacturing is rapidly developing as technology progresses. This makes it an opportunity-rich space to invest in or test new applications. 07:24 - Beauty Products - The beauty industry is an optimal market for products to sell in 2021. There’s plenty of room for innovation as demand for common products rises. The best way to develop a product in the beauty space will be to align that product with your avatar. You can then promote your product to your target audience with more precision because you relate to their needs. 12:21 - Work at Home Products - The growing trend of remote work marks a shift in the types of products the workforce wants. Demand for products that improve the experience of working from home has progressed further than the products themselves. Remote workers now want office-grade products to use at home. 15:30 - Mission Driven Business - If you manufacture in the US, put your emphasis on quality and price products accordingly. Sustainability and products that support a mission are other popular areas of focus at present. In choosing product trends, look at trends that do not involve a niche product. Prioritize your avatar strategy and your customers' needs. 19:42 - Power of Physical Products - Products are scalable to a degree that services are not. Taking advantage of the scaling capabilities of products is a viable option for growing your small business. About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.  Learn more about Growing Your Product Business at Red Blue Collective.    

Mar 15

22 min 22 sec

What sets a CBD brand apart in a saturated market? You’ll need superior strategy, strong ethics and educational content marketing to build your brand as a trusted authority.Gary Roberts' introduction to selling CBD products came from a desire to help athletes recover and an interest in the science. A shift for Gary was the realization that CBD could be used as a treatment for addiction. He learned this just before the loss of his daughter.That loss inspired Gary to found Pure Body Zen, a company founded on the commitment to producing a quality product. Gary hosts the Good Dudes Grow podcast. He shares accurate information and the best in thought leadership from the CBD industry.Episode Highlights09:03 - The CBD Brand Recipe - Gary shares his insight on how to create a reputable, trustworthy CBD business. Put legal, transparent testing processes in place to check your CBD oil and other products for potency.15:25 - CBD Marketing with Purpose - Having a foundational purpose increases the chance of your brand's success.17:41 - Busting CBD Myths for Your People - Educating your audience positions you as an authority. The CBD industry lacks solid, available information, leaving a gap in thought leadership. Gary also gives his tips on networking within your circle to raise brand awareness.25:51 - The CBD Industry’s Relationship with the FDA - Selling CBD products in 2021 will look very different. Knowing how the FDA regulates cannabinoid products is essential. Meeting regulations separates the experts from the fakes.36:46 - Fitness and Business - Pushing yourself in the gym can make you a better entrepreneur.40:34 - Setting Goals - Set realistic goals adding up to major impact. Reverse engineer the success you ultimately want to achieve.“When you educate people on your products, it's so much easier to sell.” - Gary RobertsConnect with Gary:Pure Body Zen CBDAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.  Learn more about Growing Your Product Business at Red Blue Collective.

Mar 10

45 min 39 sec

What's under the surface of the products you sell and the methods by which you sell them? Anybody can throw a logo on a t-shirt and make a few dollars, but the brands that develop a legacy and dominate their market are rooted in something a lot deeper.On this episode of End Hype: Product Entrepreneurship for Impact, Callye digs into common obstacles to growing an ecommerce brand and their solutions, including what you should actually be selling when you sell your products, how to strengthen the offer you're putting out there based on your audience, creating advantageous partnerships, and developing a continuity product that's worth the referrals. Tune in for an episode that will hand-deliver the fixes for some of the biggest problems that plague ecommerce brands right now.What You’ll Learn:Why people invest in products sold by huge brands like Nike (hint: it's not the logo) - (1:29)How to base your customer acquisition strategy on a solid foundation rather than a lot of meaningless tactics - (11:29)What happens in your business when people start to remember the products you put out into the market - (16:56)And much more!Favorite Quote:"We figure out what they need, we offer something that's laser targeted, it breaks through all the noise and all the garbage so we can sell premium products and leave undercutting ourselves with, you know, low-cost, low-bid, less-than marketing - we can leave that garbage behind, we can sell premium things that people remember."Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on YouTube, Instagram, and Facebook.Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

Mar 3

21 min

What makes a person successful no matter what market they enter or what platform they show up on? It takes a lot of skill, expertise and tough lessons learned to thrive in absolutely any environment - but there are those who’ve done it.Kate Hancock is called “The Pivot Queen” for a reason. She is a serial entrepreneur, speaker, mom, podcast host and Clubhouse superstar who has founded award-winning businesses in hospitality, health and wellness, e-commerce and more. No matter what she does, though, she keeps her energy focused on building brands that inspire and sharing her wisdom with those who would follow in her footsteps.On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Kate cover the ups and downs of Kate’s backstory and her unique series of pivots, how Clubhouse is reshaping the entirety of business networking (plus how you can leverage the format to your advantage), and advice for building a lasting brand in a busy market. Listen in for a high-energy interview that will leave you with the insider’s edge on Clubhouse and in real-world marketing.What You’ll Learn:Why Kate never invests in anything wherein she doesn’t own any of the real estate - and how she learned that lesson the hard way (4:21)What goes on behind the scenes of a massive Clubhouse room, and why Kate believes all the effort is so worth it (13:25)How to pick and choose who you hang around on Clubhouse to maximize the value you get from the platform (19:46)And much more!Favorite Quote:“I love that frictionless way of meeting people. Like, I think we're so open and like, you'll never find that in other social media. It's like we are in a hallway in a mastermind and everyone is embracing. I think it could be because we've been shut down for a while. I mean, we're missing that tone of voice, unity and connection. I think that really works.” Kate HancockConnect with Kate:Katehancock.comInspired by Her podcast About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. How To Get Involved:Connect with Callye on YouTube, Instagram, and Facebook.

Feb 26

32 min 9 sec

How far do you think you could drive with one flat tire - in other words, with one piece that isn't keeping up with the rest? Similar to the essential parts in a machine, your team members are what helps your organization move forward. So, if they refuse to move or simply can't, the whole business is in trouble.Callye lays out the need to grow your team (in quality, not just in numbers) as your business grows, why the people working for you need to have goals of their own, and how to approach underperformance among the members of your team. Tune in for an episode that will shed some light on an often-undervalued but ever-important key to the growth you want in your business.Bookmarks00:29 Why no amount of talent or reputation in your industry will save you from becoming replaceable if you refuse to learn and grow your skills and knowledge07:23 What makes superficial sentiment different from actual culture - and the process that will help you quantify what’s important so you can focus on the right one12:29 How to figure out if your people are aligned with the sense of drive and motivation that pushes you, and what to do about it if they're notQuote"We have to evolve every member of our team to be able to evolve our business, right? We can't implement new technology, implement better processes, we can't grow and take on more and become what we want to become unless every single member of our team is also growing." -Callye KeenAboutThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

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Feb 24

21 min 24 sec

How do you stand out and get attention in one of the most saturated markets out there? Hint: it’s not by bragging on your accomplishments or putting out a single good ad. You need to get to know the people you’re talking to, and let them get to know you in return (and that’s just the start).After her phenomenal success as an acclaimed real estate agent, Krista Mashore moved largely away from selling to start what is now a seven-figure coaching business that helps lenders and agents become top producers in their markets. On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Krista dig into the building blocks of effective communication with your target audience within your branding and content, how creating and distributing higher volumes of better content results in big changes for your audience, and the value of an attraction-based business model in the age of digital marketing. Listen in for an interview that will light the fire you need to become the center of your audience’s attention.What You’ll Learn:What Krista does to get her future clients’ attention and trust before she even meets them in person (9:55)How the simple commitment to consistently creating content revolutionizes your momentum in the best way (22:23)Why you have to be willing to copy what already works for other companies - and how to pinpoint what that is (39:38)And much more!Favorite Quote:“In order for me to be known, I have to be seen and I have to be heard… People are like, ‘We don't care anything about what you're doing. We care about how you can help us.’ So, if I produce content that is solving a problem of my client avatar, I'm positioning content in front of them that really is helping them, it serves a need, it's delivering something that they actually need and want, then I'm going to be getting their attention.”Krista MashoreConnect with Krista:https://kristamashore.com/real-estate/ (Krista’s website )https://kristamashore.com/clientconversion (Work with Krista)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Feb 19

44 min 3 sec

Why do brands fail? We see brands come and go every day - they get hyped up then disappear, while others stick around for a century or more. Figuring out the difference, and why those flash-in-the-pan brands blink out so fast, is key to making sure that yours doesn’t.On this episode of End Hype: Product Entrepreneurship for Impact, Callye breaks branding down past the superficial, unimportant elements to its most vital pieces, the need for focus in your brand (both in its message and in the way you run it), and fighting the urge to coast once you get to a certain level so you can keep the momentum going and increase your impact. Tune in for an episode that will completely reform your ideas about branding and help you ignore all the background noise. What You’ll Learn:What branding actually means, the most important piece of a successful brand, and why you need to know it (1:41)Why you need simplicity in your funnel if you want people to stop what they’re doing and pay attention (13:28)How to avoid cashing out and leaving early once you get just a little bit of the success you’re after (17:22)And much more!Favorite Quote:“All that fun branding and graphic design and marketing elements or that whole ecosystem of work is to facilitate that story being told - one, to make sure that it is told, and two, to make sure it's the story that you want to be told. Right? So. Are you forgettable? Are you a fad? Or are you forever?”Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Feb 17

25 min 58 sec

Do you have cool sh*t to share—but you’re not sure where or how? King of Podcasts Zachary Babcock has some ideas for you. Zachary Babcock is the CEO and founder of Underdog Empowerment and Podcast Powertrain. After spending half a decade in prison, Zach was on a mission to change his life: He started running companies, including a top-rated podcast on which he has interviewed over fifty of the world’s most successful business people. Now he’s on a mission to help others start their own top-rated podcasts.On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Zach go deep into the art of brand creation, audience identification, and the power of podcasting. Listen in for access to a dynamic jam session between two veteran entrepreneurs. What You’ll Learn:The value podcasts can bring to your business, and to your personal development [3:30]How an “intent to serve” fits into the bigger picture of entrepreneurship [5:58]Where to start with your podcasting dreams [38:39]Favorite Quote:“I had to recreate myself, from prison and drug addiction to who I am now. And we all do that, we all are always recreating ourselves.”Connect With Zach: https://underdogempowerment.com/ (Underdogempowerment.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Feb 12

44 min 29 sec

On this episode of End Hype: Product Entrepreneurship for Impact, Callye Keen explains the five potential next steps of growth after initially working with a coach. Favorite Quote:“There's no guarantee that if I give you steps, that you're going to create a million dollar startup or a startup that lets you quit your job. What it will give you is more insight, more freedom, and the ability to take the next step.” —Callye Keen About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Feb 10

31 min 39 sec

So you’ve got the single best product on the earth, am I right? You slap it on an Amazon page, maybe a Shopify site—and wham bam, that’s business baby!! Or, wait, is it? Have no fear, digital marketing expert Jason Portnoy is here. In 2009 Jason got his start in business as the founder of  tee-shirt company, True Rivalry. After discovering that his true passion lay in marketing, he founded marketing agency JPORT Media, for which he serves as CEO today. Jason is the host of Perfectly Mentored podcast, as well as the author of Three Easy Digital Marketing Strategies to Grow Your Business.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen and Jason discuss the pros and cons of selling on Amazon, crafting incredible sales offers, and the changing business landscape of 2021. Join Callye and Jason for an expert’s back-to-basics lesson in digital marketing. What You’ll Learn:The three tried and true methods for growing your business—in any industryWhen to not develop a productWhat Jason sees as the number one most important business strategy in 2021Favorite Quote:“If you have the best product, and you really believe you could do big, big damage or think the world benefits from what you have, and you're better than all the other options. Then, I mean, you're just letting yourself down by not investing in yourself.” — Jason PortnoyConnect With Jason:https://perfectlymentored.com/ (Perfectly Mentored Podcast)https://www.facebook.com/perfectlymentored/ (Facebook)https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)https://www.instagram.com/PerfectlyMentored/ (Instagram)https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca (LinkedIn)https://jportnoy.com/ (jportnoy.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Feb 5

40 min 18 sec

Is 2021 the year you take the world by storm, scale your business, change your life? Or will it be just another long list of unfulfilled goals? On this episode of End Hype: Product Entrepreneurship for Impact, business coach and host Callye Keen walks listeners through his top goal setting strategies, the difference between confidence and arrogance, and the value of finding a mentor. Join him in dumping the Goals for Dummies rule book—and choosing a mindset that works. What You’ll Learn:Why SMART Goals don’t workWhat true self confidence looks likeThree framework shifts that will help you set and achieve your goals Favorite Quote:“People use goals as some kind of self-flagellation, as some way of making themselves feel guilty and bad. You set a goal but you can’t achieve that goal—you haven’t built that confidence in yourself to do the actions that need to be done to achieve the goal.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Feb 3

24 min 11 sec

Mike Machin shares the story of his continuous learning and growth as a graffiti writer. Callye and Mike talk about the different perceptions of people about graffiti and the ways to effectively market an idea. Tune in for an episode that will give you a deeper look at the beauty of the art and the journey of a graffiti writer.What You’ll Learn:Why the value of your idea is important when you sell it in the market What is the best way to get information and the best way to accelerate your learningWhy marketing is a game of memorization as explained by Callye and the truth behind itFavorite Quote:“My definition of cool is somebody has to think that it’s good. It’s not like a personal validation thing. It’s validated by the market. If you want to sell that stuff, it has to be an exchange of value.” About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Jan 29

51 min 34 sec

Are you ready and willing to see the world as full of opportunities, rather than obstacles? That’s the name of the game if you want to be a successful entrepreneur says business coach and End Hype host Callye Keen.On this episode of End Hype: Product Entrepreneurship for Impact, Callye recounts his recent experience using the new social network Clubhouse, and lays out exactly why anyone who calls themselves an entrepreneur should give it a try. Tune in, join the club, and find out how to make the most of your time on Clubhouse.  What You’ll Learn:How Clubhouse works and what makes it different from other social networksHow you can use Clubhouse to your advantageWhy trying Clubhouse is guaranteed to benefit you as an entrepreneur in the long runFavorite Quote:“Action creates opportunities. When we start doing something, the doors of reality open up. And then we see like, oh, here's the next 10 steps. And we we do the work. And then we see the next 100 steps. Because it's like climbing a mountain we can see farther, the higher that we go to a certain point.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Jan 27

16 min 57 sec

What is the secret to creating an amazing e-commerce brand? After thirteen years in the industry, Ryan Williams is here on End Hype to share the background information on how to grow an apparel brand that will produce massive income and opportunity in the marketplace.While serving in the military, Ryan Williams decided he wanted to control his own destiny and create more freedom. As a result of this realization, Ryan started a t-shirt company with his first business partner and began to take action. Even though they had to face some costly mistakes in the early years, Ryan and his partner were able to gain traction in their business and turn it into a massive success. On this episode of End Hype, Ryan shares insight on the “behind the scenes” life of starting an e-commerce brand. Here in 2021, Ryan is dedicated to helping entrepreneurs like himself overcome the mistakes that he encountered when he first started his online business.What You’ll Learn:The mindset that is needed to thrive in the e-commerce space as a startupHow to create a business that solves compound problems for your clientsWhy it is essential to understand whether your team members are analytical or creative personality typesFavorite Quote:“I enjoy solving problems. When these issues come up, I don’t look at them like problems. I look at them as opportunities to improve. The only time I get pissed is if we are dealing with the same problem more than once because that means we didn’t adjust our systems and processes to account for that. Stepping in potholes is fine but if you’re stepping in the same pothole again, again, and again, then you’ve got a driver problem!” - Ryan WiliamsAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Jan 22

56 min 20 sec

Drop shipping got you burned out? Too much hustle, not enough revenue? Hear from entrepreneurial expert and coach Callye Keen on how to move from fast sales tactics to full-blown brand building.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen digs into the new social media network Clubhouse, the pros and cons of drop shipping, and what makes a mission-based business so powerful. Hit play for juicy business-building tips and tricks from Callye.What You’ll Learn:Which Clubhouse rooms to join when for more of CallyeWhat drop shipping does for you—and what it doesn’tHow a clear, customer-centric mission can elevate your business Favorite Quote:“With drop shipping, we might have a page or a store that's just for that product or just for products in that niche. And we're not building like a great memorable logo, a great memorable experience, we're not really building an email list that we can sell into over and over and over again, we're not building that trust factor. We're just trying to create a transaction…. [How do we] take all those amazing skills that we've learned from doing tactics like drop shipping, and then how do we use those tactics to then build a brand?” — Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

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Jan 20

23 min 43 sec

So you’ve got a hit product—congrats! Now it’s time to get that product flying off the (digital) shelves. The question is… do you have the sales chops? Worry not, “Sales CEO” Corey Berrier has your back. Corey Berrier has served as a life coach, sales consultant, and business consultant; he has built multiple businesses, and is a certified Neuro-linguistic Programming practitioner.On this episode of End Hype: Product Entrepreneurship for Impact, “Sales CEO” Corey Berrier and host Callye Keen unpack the challenges and negative associations of sales, tips for overcoming those challenges, and strategies for busting the myth of “the sleazy sales guy.” Listen in for an insider’s guide to excellent, ethical sales. What You’ll Learn:What society gets wrong about salesHow to carry yourself like a top salesperson, even when things don’t go the way you hopedHow to ask exactly the right questions to level-up your “discovery call”Favorite Quote:“Sales is asking better questions, and identifying what the problems are . . . If you have a problem with your business or your product, and I have a solution, it would be selfish for me not to tell you about it.” — Corey BerrierConnect With Corey:https://www.instagram.com/salesceo/ (Instagram)https://www.facebook.com/corey.berrier (Facebook)https://successfullifepodcast.com/ (https://successfullifepodcast.com/)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

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Jan 15

1 hr 11 min

In life, we won’t really know what will happen for us tomorrow and we can’t guarantee that everything will be in our favor. But here’s the best thing we can do: Choose the right path and do the things that will possibly result in the greater good.On this episode of End Hype, Callye discussed and identified the different steps one should take in an entrepreneurship journey, how these paths will guide you along the way, and its possible outcomes. Tune in for an episode that will help you learn some tips and tricks so you can succeed in your line of business.What You’ll Learn:What are the steps in effectively achieving your goals and how you can apply itHow to make your ideas become real and how you can deploy them make to make earningsWhy businessmen still need to talk with other people and discuss their ideas and plansAnd much more!Favorite Quote:“You see the world and think that this should be different, my life should be different. You come up with big ideas, and I think that we should come up with big ideas because we want to do amazing things. If you come up with an idea that can actually solve a situation or an actual need in the society then try to bring it to an accelerator,  go through a process and you can offer this to that innovation challenges”Callye KeenFollow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

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Jan 13

26 min 54 sec

Have you set up your goals yet for 2021? New year resolutions aren’t made to be just written, they are made to be done. The secret for a successful life is always in our hands.On this episode of End Hype, Callye talked about his framework on setting up his goals and shared his ways to achieve them. Tune in for an episode that will guide you in making your goals for this year and helping you effectively reach them.What You’ll Learn:What are the different methodologies to set one’s goalsHow action differs from intense planning, growth and optimization, and opportunities versus distractionsWhy Callye does not recommend to write down all your plans and what is the effective way to put them into actionAnd much more!Favorite Quote:“Most people are obsessed with the framework and they feel guilty if they did not achieve their goals where in fact they should be obsessed with the results and actions.”Callye KeenFollow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

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Jan 8

24 min 8 sec

What is your idea of a good leader? A ship cannot sail without its captain. A leader is the one who looks out for others, motivates to keep them moving forward and brings out the best in them. The success of the team is the success of the leader.On this episode of End Hype, Callye shares his thoughts about leadership and discusses that everyone can be a leader in our lives and in our own ways. Tune in and understand what it’s really like to be an effective leader.What You’ll Learn:What are the concepts of leadership and can one apply it in his day to day lifeHow making difficult things makes us better people and how people who are doing difficult things makes them a better leaderWhy reliability and confidence are essential traits of an effective leaderAnd much more!Favorite Quote:“I don't think there's a successful person out there that has started something and runs something that didn't do any form of the work or didn’t put in that feedback mechanism where they jump in or figure out the problems.”Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

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Jan 6

25 min 7 sec

How can we become championship leaders inside of our lives?Here’s a tough truth: doing hard things makes you a better leader. Have you ever done a challenge that tests your mental and physical toughness? Are you always striving to become the best version of yourself and lead by example? Are you prepared every time you show up? True leaders lead by example. On today’s episode of End Hype, Callye and guest Nate Bailey dive head first into all these questions.We are all leaders. Our family, team members, clients, friends, and associates are always watching. To build leadership, you have to “do the thing” instead of just talking about doing the thing. On this episode of the show, Callye is joined by Nate Bailey. Nate is the creator of the https://www.100milemindset.com/optin30624563 (100 Mile Mindset Challenge) and https://natebailey.org/programs/ (Unleash The Leader Within). He is a world-class coach, speaker, author, and veteran dedicated to driving people towards their highest potential and the impact they’re striving for inside their lives. Tune in and discover how to be a champion leader!What You’ll Learn:How to always be a leader inside of your life and why that is so important to your success (9:37).How great leaders get others to inspire other people around you to do above and beyond what is expected (14:04).What makes professional athletes and military special operators different than the average person (35:34).And much more!Favorite Quote:“We are all leaders, whether you like it or not. You are always communicating a message that shows you as a powerful leader or a non-powerful leader. You are either an effective leader, or a non powerful leader. We are always, at all times, leaders. It is not what you say, it is what you do. Our kids are always watching what we do, not what we say… Our actions will lead them to show them how they should show up.”Nate BaileyConnect with Nate:https://natebailey.org/ (Nate Bailey’s Website)https://www.100milemindset.com/optin30624563 (100 Mile Mindset Leadership Event)How to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

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Jan 1

45 min 13 sec

Does networking make your stomach turn upside-down? This is the episode for you.On this episode of End Hype, Callye shares how networking can become a force multiplier for your capabilities and your success even if interpersonal skills have never been your strength.Here’s the bad news: networking can be extremely uncomfortable. In fact, attending networking events has always been tough for entrepreneurs who might not be as gregarious or outgoing as others. To make matters worse, the individuals who are attracted to these events are often there with the wrong motives and intentions. The types of people that we all want to surround ourselves with are oftentimes simply too busy to attend many of the networking events popping up in today’s market.So how do we find the diamonds in the rough and make sure our networking efforts are actually having an ROI?Fortunately, there is good news: networking does not have to be so difficult or overwhelming. There are some different “hacks” you can apply if you have enough self-awareness to know that networking is not your strong-suit.At the end of the day, it boils down to knowing your strengths and weaknesses and adjusting accordingly. Listen to this show to learn the playbook!What You’ll Learn:Why becoming a public speaker can be a networking hack for introvertsHow to run an event and network at the same timeWhy networking is essential to your business success, even if it makes you uncomfortable. At the end of the day, starting a business is an uncomfortable process. It’s about being self aware and knowing how your efforts can be best applied. And much more!Favorite Quote:“There’s such a small percentage of people in life, especially in business, that are actually adding value. If you join a mentorship group, you’ll understand. If there’s 100 “mentors” that SHOULD be amazing, a very small percentage will actually add value, actually do the work, and actually help people. Those people will all know each other… Get involved with those people... It’s not even a ‘hack’, you are just doing the right thing.”Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

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Dec 2020

25 min 33 sec