The Word Leader Podcast

Leandre Larouche

The Word Leader Podcast is for thinkers who want to lead with words. We discuss how to get your wisdom out in the world through book writing and publishing, how to improve your communication, and how to use words as a leadership tool. Every weekday, podcast host and founder of Trivium Writing Leandre Larouche shares strategies, tactics, mindset hacks, and philosophical approaches to writing and communication. Visit https://www.triviumwriting.com to get more details about Trivium Writing and to learn how you can write a nonfiction book or improve your writing.

All Episodes

It’s hard to believe, but we have passed the 300th episode of The Word Leader Podcast. We are going to take a short pause until the end of the year, and we’ll be back strong in January 2022.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 15

2 min 4 sec

Stories sell, but how do you write a story? Not every piece of information in your hand is a story, but it can become one if you make it so. Remember that a story is made of someone doing something. There needs to be a character and an important action. These two elements create a journey, and the journey creates a change. The character’s action is made in order to solve a problem. But the character can’t resolve the problem right away. He or she needs to change and become better to do so. By the end of the story, the character is a new person, which gives people the hope of transformation for themselves.   Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 12

3 min 44 sec

You don’t need to be in love with writing to be a good writer. You simply need to be observant and analytical. You can identify the patterns of good writing. Learn some writing concepts and identify them in texts you love. Start implementing these patterns in your own writing, one at a time. Slowly but surely you’ll be implementing most of the patterns found in good writing. You can guess what good writing is, but that’s going to take you a long time. Looking for patterns is the perfect shortcut to improve your writing.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 11

3 min 25 sec

The best and easiest way to improve your writing is to cut words and sentences. The less words you have, the more impact each word has. The same goes for sentences. Shorter and more concise texts require more from readers. The more engaged the reader, the more power your writing has. When you strike someone’s imagination, you leave a mark on their mind. Less is more, always.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 10

3 min 7 sec

You can educate people all you want, but nothing comes close to letting them come to their own conclusions. Your job as a writer is to connect facts, ideas, and stories for readers to make their own minds. You can try to force a perspective down their throat, but you likely won’t succeed. Your job is simpler than that. Connect the right information in the right order with the right transitions, and the truth will become obvious. It will shine. It will glow. You’ll be rewarded as a thought leader.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 9

4 min 36 sec

Some books contain knowledge that will change your life. Knowledge is power, as the saying goes. But power can kill you, too—or at least leave you incapacitated. Knowledge is empowering if one knows how to use it. There are many unfortunate things about the world we live in, and knowing all about it without the ability to change anything is soul-crushing. You need to grow to handle the truth. If you read more than you grow, you may become jaded and miserable. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 8

5 min 10 sec

If you’re writing and publishing a book, one of your goals is to sell copies. To sell copies, you must be cognizant of what’s been done before you because success leaves a trail. In the end, you have to find a compromise between what you really want (which doesn’t necessarily sell) and what works (what sells). One of the biggest mistakes we make both in writing/publishing and business is giving the market what we think it wants—not what it actually wants. Whether for your title, content, or book cover, look at what’s worked before to get some inspiration. But remember to stay true to yourself!Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 5

3 min 26 sec

What’s hard about writing a good book is keeping the quality consistent. All too often, when we write our first draft, the quality of our content and writing vary between chapters and sections. Although it can be avoided through solid writing foundations, it’s not completely abnormal. Writing is a difficult task, and writing well is even more so. But that’s why you should always have people to review your work—whether or not they’re professionals. The more pairs of eyes, the better. These people may not know how to fix the issues in your book, but they can at least point them out. You can also work with a professional writer to make sure your book is consistent. If the quality of your book isn’t consistent across the whole book, you risk letting down your readers.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 4

3 min 25 sec

It’s tempting to believe that we can only learn how to write well by reading books on writing, by writing a lot, or by taking a graduate program. But the reality is that the mechanics of writing are only one aspect of writing—and it’s not even the most important. The most important aspect of writing is human psychology. How well do you understand how people think and process information? That makes the biggest difference in your writing. That’s why a lot of non-trained writers have become successful writers. At the end of the day, you can learn how to write anywhere—just look at the world around you and pay attention to how people behave.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 3

5 min 7 sec

Books take time to write, and that’s a good thing. You’ve probably been in a situation where you spoke too fast and regretted it. Or perhaps you’ve sent a text message and didn’t take the time to evaluate whether you meant what you wrote. That happens to the best of us. But that happens because we don’t take the time to review ourselves. Books are great pieces because they afford you the ability to review yourself. So, by writing a book, you can give your message more credence. And by reading books, you can get your hands on better, more thoughtful information. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 2

3 min 7 sec

When I was in university, I used personal branding to get good grades on my paper. I developed a very unique way of writing papers, and they usually involved mixing cultural politics and humour. The reality is that you can brand yourself through the way you write and the way you communicate. Branding can be found in everything, and everything can be branded. In the end, your branding is simply how people talk about you when you’re not in the room. It’s how you’re remembered by your audience. Use branding to your advantage.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Nov 1

5 min 41 sec

Two important needs humans have are certainty and variety. Though certainty matters because people need to trust you to take them somewhere, variety matters a great deal because people get bored if they can predict what’s next. At every level of your writing and communication, you need to offer variety. You do so by changing the variables you are using. Variables can be themes, paragraph length, sentence types, and much more. Once you understand the variables of writing and communication, you can vary them and make your writing engaging.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 29

4 min 57 sec

Conceptual thinking is the ability to connect ideas and turn abstract thoughts into compelling concepts people can visualize. This skill is highly profitable and highly underrated. We don’t talk a lot about conceptual thinking, just as we don’t talk a lot about writing. Yet it is so important. Conceptual thinking produces best-selling books, billion-dollar brands, and paradigm-shifting thought leaders. Conceptual thinking is the very core of what makes information compelling. If we can feel it, and conceptualize it, we can see it. If we can see it, we can believe it. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 28

6 min 29 sec

If you feel you’re struggling with writing, you need to ask yourself why. You need to assess your expectations and vision. You also need feedback. The truth might be that you’re doing just fine, and that your expectations are too high for where you are. High achievers have a way of always looking ahead and wanting to improve. But you can’t get ahead of yourself. Perhaps the only problem you have is perception. Because, after all, your main question should be, “is my writing achieving its goal?” If it’s not, you need to understand why so that you can solve the issue. This can only happen if you evaluate what the actual goal is.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 27

6 min 42 sec

A client asked how to bridge the gap between being structured and being generic. The truth is that structure doesn’t need to be generic. The problem with book and content coaches is they put a bandaid on the problem of structure. They say, “put these elements in this order” when in fact the order doesn’t matter much. Sure, some things need to go at the beginning and others at the end. But, if you want to write something compelling, you need to trust your creative instincts and let the structure come to you. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 26

5 min 59 sec

Writing is the key to a successful life because writing is formalized thinking. Good thinking leads to a good life. But why is that? There are two ways writing can be useful to lead a good life. First, writing helps us figure out what we want. Writing about the future helps get a crystal-clear picture of what we want out of life. Second, writing helps us reconcile ourselves with the past. By writing, we can better understand how we feel about the things that have happened and we can improve our relationship with the past. If you write both about the future and the past, you’ll be set for success no matter what happens to you. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today. Buy the Self-Authoring program at https://selfauthoring.com/ (I am not affiliated with them and am not receiving a commission.)

Oct 25

8 min

One of my mentors once told me, “No. Stop. You’re growing too fast and not slowing down for your audience. Teach one simple nugget at a time, and your audience will be better off. Stop letting your expertise be your biggest shortcoming.” Damn, he was right. He was completely right, and it was tough to accept. Unfortunately, this happens to everyone—even the people who teach communication. We get so immersed into our field that we forget the world outside. But we need to come back to reality. We need to eat our dog food. So remember to slow down; you may be going to fast for your audience.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 22

5 min 47 sec

If you write a book for the first time, you’ll quickly notice that it’s like opening a Pandora's box. You’ll find a lot more than you thought you would. In fact, you may wonder whether you have more than one book. You may wonder if you should be expanding your thoughts—or not. You may wonder if you should be blogging, if you should be writing articles, and the like. It’s normal. You have more than a book. You have a content library. Your thoughts are not just many, they are evolving. Your substance changes over time. Think about your book as the beginning, not the end. Your book is the beginning of a web of knowledge.Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 21

5 min 1 sec

While writing your book, you’ll get feedback from other people. But chances are that you’re attached to your work and taking criticism (even if constructive) can be difficult. I catch myself every so often wincing at the feedback I get when it’s not what I want it to be. Of course, I’d like to get everything perfectly the first time. Don’t we all? But, in those instances, I remind myself that I’m not doing this for myself. I’m not writing for myself. I’m writing for other people. I’m trying to lead, and as Simon Sinek says, “leaders eat last.” I swallow my pride and evaluate the feedback objectively. This is the only way to handle feedback.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 20

5 min 35 sec

We often dismiss theory on the basis that it’s not as useful as practice. We often believe that “practical” books—how-to books—are inherently better. I think that is because we live in the era of personal development. But let’s not dismiss theory because we need theory to get to the practical stuff. We need to lay out theories about the world because we don’t have all the answers just yet. We need to form theories because they guide us through our investigations of the world. We need theory as much as practice, so let’s not dismiss it.  Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 19

5 min 28 sec

We often talk about all the beautiful things that come with writing and being an author. Of course, writing is a potent way to make a mark on the world and impact other people’s lives. But writing can also backfire. Words have lives of their own, and so do texts. Think of how Karl Marx’s work was appropriated by various revolutionaries who killed millions of people. The truth is that most people who write are well-intended. They believe they are doing the right thing. But their writing can be appropriated nonetheless. Your responsibility as an author is to be crystal clear about your prescriptions. You can’t stop people from interpreting your work, but you can at least make clear what you stand for and what you stand against. Visit www.triviumwriting.com to learn more about writing, read our blog, and grab our resources. Get your copy of Write a Book That Matters today.

Oct 18

7 min 30 sec

In the traditional publishing world, books are the fruit of a collaboration between an author and an editor. It’s impossible to overstate the importance of the editor. The editor acts on behalf of the audience and the publishing company. After all, giving a book deal to an author is a business decision—it’s an investment. From the publisher’s company, the book needs to yield a return, and the editor helps in ensuring the book will yield a return. But if you’re not going to take the traditional publishing route, then you still need someone to help you with your book. Arguably, it’s even more important for you to have someone to help you.  Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 15

5 min 19 sec

I am not an artist. At least, I don’t consider myself one. Sure, I do like poetry and like to put rhythm in my writing. Still, I don’t consider myself an artist because I don’t think like one. The way I approach writing is closer to architecture. Over the past decade, I’ve dissected writing and broke it down into its different elements. When I write, I write through an approach I’ve created. That approach is called “The Architecture of Writing.” It’s logical, methodical, and surgical. The idea behind “The Architecture of Writing” is that writing a book, or anything else, is like building a house. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 14

3 min 17 sec

Almost every aspiring author thinks they need a destination when, in reality, they need a direction. You don’t need to know precisely where you’ll land to get to the place where you need to be. It’s just like life. (Ouh!) The people who carefully plan every aspect of their life and their final destination miss out on the richness of the world. In other words, they stifle opportunities and kill spontaneity. You can plan your book while also leaving room for creativity. The truth about writing is that it’s a humbling and enriching experience. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 13

3 min 5 sec

“Assumption” is a dirty word. We’re told we shouldn’t make assumptions about people, how things will go, and just about anything we can think of. Assumptions are the opposite of empirical evidence, so the story goes. And the story is true — in certain contexts, at least. For example, you shouldn’t assume someone’s behaviours based on their ethnicity, nor should you run online advertisements based on your assumptions about the market. But writing is a different context, and the process requires a healthy level of assumptions. After all, when you’re publishing content or books, you can’t know for sure who’s going to buy it.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 11

3 min 50 sec

Let’s be honest: The people who open their mouths simply because they like the sound of their voice aren’t worth listening to. Neither are the people who interject because they think they’re smart and know it all. People of substance talk when they have something valuable to say, namely, when they know something that’s missing from the conversation. When they don’t, they listen to what other people have to say, and they learn. The same is true with writing. You should start your book from what’s missing in the conversation your community is having. You should look deep within yourself to find what you can contribute.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 8

4 min

So, what do your people talk about? That’s the general topic. Within a group of people, there’s always one (or many) recurring conversation topics determined by the group’s identity. For example, when mechanics get together, they don’t talk about philosophy. That doesn’t mean mechanics aren’t interested in philosophy; it just means that’s not what they generally talk about together. What makes the world beautiful is that we live our lives in different communities. If we only hang out with one group of people, we’d miss out on the richness of life and valuable opportunities. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 7

4 min 17 sec

As an individual, you are multifaceted. You have different desires, interests, problems, and pains. This means you are part of different communities. Communities have different bodies of knowledge and different understand- ings of the world. As an individual, you contribute to your communities in different ways… Which is an exciting opportunity for you! But here’s the kicker: Those communities are hosting dinner parties every night, and you can only attend one. You can’t be at two dinner parties at the same time. This leads to a very important idea: At any given time, there is only one book you should be writing.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 6

4 min 5 sec

I always talk about how everything starts from your identity, but the tools also matter in the writing process. The tools matter because they influence your identity. You need to love the way your tools make you feel throughout the writing process—otherwise, you won’t stay motivated and you won’t enjoy the journey. For example, I recently bought a Lamy fountain pen. One of the reasons I wanted one was that I knew a nice pen would help me take journaling seriously and do it more often. It would also force me to treat my handwriting seriously, too. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 5

5 min 20 sec

You always hear me talk about writing on this podcast, but writing is just the beginning. Writing is a tool you can use for your life, your business, or your personal development. But once you’ve written and published something, you need to stand by it. You need to live up to its promise. By writing, you’ve made a commitment to the world about the type of person you are and the type of world you want to live in. You have to act accordingly. In the end, you can be the best writer in the world, you can use the written word compellingly, but if you don’t live by your word, you haven’t accomplished anything worthy with your writing. Your writing becomes a part of you, and you must honor it. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 4

6 min 14 sec

Even if you haven’t published anything yet, you are someone’s favorite writer. Someone somewhere is craving for the way you articulate your experience as a human. Someone somewhere wants to hear your deepest thoughts about who we are, what we’re doing, and why we’re here. We have intellectual sister souls—people who feel the same things we do, people who think similarly—and frankly, there’s nothing better than meeting them. There’s nothing more satisfying than being told by someone we’ve articulated something they’ve thought for so long but couldn’t.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Oct 1

5 min 32 sec

There is a word I love in the English language, and that word is serendipity. That word means an unexpected discovery or finding something different than what you were expecting. There exists book serendipity, and there also exists writing serendipity. And the latter makes writing frighteningly beautiful. Book serendipity is finding a book you need at the library while picking up another one. Writing serendipity, though, is writing something you otherwise wouldn't have because you sat down and wrote at a specific moment. Writing serendipity is real, and it’s uncanny. You should see it as a jealous God, something to be awe-struck by and also afraid of.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 30

6 min 10 sec

There are very few things that are going to make a bigger difference in your writing than certainty. Certainty, or the state of being certain, means that you do not let other people’s doubts bring you down. Of course, it’s a state that’s difficult to achieve, and you won’t achieve it by “faking it until you make it.” You’ll achieve certainty by focusing on the things you are knowledgeable about. You’ll achieve it by saying things that you know are true. The world needs more certain people. Especially in the last few years, we’ve seen a lot of chaos and uncertainty in the world. It’s your time to be the leader you can be, and to show the world the certainty you have about your ideas.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 29

5 min 39 sec

It’s extremely rare to find an excellent writer. People who know what to communicate and how to communicate are rare, and all other things being equal, these people always win. The job. The client. The girl. The list goes on. That’s because good writing breeds trust and trust is the foundation of our society. Why does writing breed trust? Because it’s a sign of confidence and competence. We trust those who can lead. The good news is, becoming an excellent writer is possible for everyone. It just requires some time, practice, and self-awareness. So, knowing that being a great writer can be a game-changer in your life, why would you not want to become one?Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 28

8 min 7 sec

When writing or speaking, you need to be aware of which words you use and why. It’s not enough to know what a word’s definition means. You need to know how it lands with the people you’re talking to. Different people have different ways of thinking about words. What may be a positive word for one may be a negative one for another. For example, while on a run downtown Toronto, I saw a sign that read Portland St. This sign made me think of Portland, Oregon, a city that’s been ravaged by the excess of ideology. For someone else, Portland might mean a city where people are principled and taking action toward social justice. Whatever you choose to say, you need to be deliberate about it.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 27

7 min 6 sec

If you’re thinking of writing a book or have started writing a book, chances are that you’re doing so out of a mission to change the world. Chances are that you’re solving a problem or a need for other people. Chances are, too, some people are starving for the book you’re writing or are about to write. As such, you should talk about your book publicly. You should let people know you are working on your book. Talking about your book is positive for two reasons. 1) It makes people anticipate it. 2) It keeps you motivated and helps you grow. By talking about your book, you can tell people’s excitement about it and you can collect important feedback on your angle. You can find new perspectives and approaches to your topic. Writing is a dialogue, not a monologue.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 24

3 min 54 sec

Life happens. Sometimes you stop writing for a few days or a few weeks, and then you need to get back in the groove. But by the time you’re back, you’re often no longer in the mind space to do it. So what do you do to get back to your writing? First, you need to familiarize yourself again with your work. Read some previous chapters to see where you left. Second, spend long enough writing that you can write several pages in one sitting. Write for two to three hours to really immerse yourself again in the writing.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 23

5 min 8 sec

Writing isn’t easy. It's a physiologically demanding task. You have to sit down, you have to concentrate, you have to know your topic, and you have to know how to write. There’s so much more than writing that goes into writing — be it a book or an article. To be successful in writing, you need to listen to what your mind and body tell you. You have to do the tasks before, during, and after writing when and where is best for you. What does your biology tell you? Write in the morning? Write at night? Break down the writing process and spread its components across the day the way that works the best for you.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 22

5 min 17 sec

Writing is a skill that takes a lifetime to develop. You should strive to develop your writing a little every single day. The reality is that you have the opportunity to do so all the time. Whenever you read or write, you have the opportunity to be self-aware of how something is written or how you’re writing it. Plus, you can take some of your spare time to learn new things about writing, which you can then apply. By improving your writing a little every day, you’ll be in a great position to move closer to your dreams.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 21

3 min 20 sec

Last week, I made a quite humorous post in which I talked about something that happened to me at a bar. In the post, I also made a sales pitch for my new grammar book and I also invited women to apply to be my girlfriend. People had a good laugh at the post, and we all made banter in the comments. After reading one of my hilarious comments, one guy said, “May I rent a room in your mind, it’s a beautiful place.” To this, I answered that his mind is just as beautiful of a place and I am sure so too is your mind. But to show how beautiful of a place your mind is, you have to let it free when writing. You have to let it free from the fear of judgment and all the other things that inhibit you from being who you are when writing.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 20

5 min 22 sec

If you want to write but aren’t quite decided to take the leap, consider this: If you knew writing would make you richer and more successful, would you do it? The truth is that writing will make you richer and more successful, but only if you make it work for you. To make writing work for you, you have to evaluate what you already have going. What are your current assets? What are your current projects? You will make writing work for you if writing complements the other areas of your life and the other areas of your life complement your writing. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 17

4 min 57 sec

The beautiful thing about the English language is that there is a word for every possible nuance. The more precise your words, the better your writing. As such, there are million-dollar words—words that show exactly what you mean and create an image in your reader’s mind. These words will make you an unforgettable writer. The problem, however, is that some members of your audience may not understand these million-dollar words. As such, you should use the million-dollar words only when you know they convey so much meaning that it’s worth sending your reader to the dictionary. In other words, assume your reader won’t know the word and ask yourself if it’s a word worth knowing.  Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 16

3 min 58 sec

Repetition in and of itself isn’t good or bad. There are two types of repetition in writing: deliberate and unintentional. Deliberate repetition can be used powerfully for rhetorical effect: you can repeat a word, a phrase, a clause, a sentence, or an idea to create emphasis. Unintentional repetition is negative because it shows a lack of focus and conciseness. While the repetition of ideas can improve retention, any repetition should be deliberate. When writing, make sure you remember what you’ve written before to make sure you’re not accidentally repeating yourself.  Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 15

4 min 39 sec

Whether you’re someone with dim job prospects or the CEO of a multinational corporation, writing can make you richer. Writing is simply a means to express ideas. And because of its nature, writing makes ideas more compelling. If you master this art, you can express your ideas or those of other people. Whatever you choose, you will become powerful. Writing is an in-demand skill; every person and every organization needs it. Master writing and you will become rich.  Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 14

5 min 55 sec

Many people don’t write or postpone writing because they think the process is very complicated. For example, how do you structure your book, how do you get it edited, and how do you get it published? These are legitimate questions, but these are questions that have long been answered. What’s more, these answers are simpler than you would think. People earn a living making these answers simple. What you need to realize is that any complexity can be solved by time or money. You can hire experts to help you or you can figure things out on your own. The question is what do you have more of? Time or money? Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 13

5 min 20 sec

Vivid description is the hallmark of great writing. It’s what stays with your readers after they’ve read your piece. They may not remember every word you wrote, but they remember how you make them feel. Description plays an important role in making your readers feel. You have the power to throw your readers into a scene, into a story, and to make them the heroes who undergo the quest. There’s nothing more powerful than that. To write powerful descriptions, you need to think from a story perspective and you need to use fresh, crisp, visual words.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 10

8 min 46 sec

If you can write a good paragraph, you can be an excellent writer. A paragraph is simply a block of information that takes readers from Point A to Point B. These points represent statements, and everything between these two points serves to create a logical, substantial transition. In the end, writing is a series of statements, and the goal is to prove these statements in the most substantial and persuasive way possible. A large part of writing effectively is writing paragraphs because paragraphs make statements. Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 9

8 min 46 sec

Humor is a powerful tool to use in your writing. You can use humor to give your readers an experience or simply to make them feel. Beyond knowing what makes your audience laugh, there are four key components you need to write in a way that will make your readers laugh: pattern interruption specificity, complicity, repetition, surprise. You always need to interrupt the current pattern to insert your humor, but you also need to use specific elements that your audience relates to. By doing so, you create complicity, and you can come back to that complicity through repeating pattern interruptions. However, always make sure you don’t become predictable. Use surprise.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 8

7 min 29 sec

Back in university, I had a job that required me to write over 600 cover letters for job seekers. Because of this job, I developed a very simple way to structure cover letters, and it influences the way I think about writing to this day. In every cover letter, I would strategically place three elements: where the job seeker is coming from, why he’s a good fit for the job, and why the company is of interest to the job seeker. This framework works well because it provides context, it provides authority, and it provides relevance. Good writing requires these three elements.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 7

9 min 36 sec

The single best way to improve your writing skills is to teach other people what you know about writing. You may not be a writing expert. You may not be where you want to be with your writing. But you can improve your skills by sharing what you know because it strengthens your current understanding. It also shows your current limitations and pushes toward the areas where you need to improve. For example, you might be great at text structure, but you might not be the best at sentence structure. By teaching other people, you’ll find out where your weakest links are and how to grow.Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.

Sep 6

8 min 5 sec