Subscription Stories: True Tales from the Trenches

By Robbie Kellman Baxter

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

  1. 1.
    Season 2 Wrap-Up with Robbie Kellman Baxter
    5:06
  2. 2.
    Managing Subscription Partnerships for HBO Max Across Multiple Channels with WarnerMedia's Molly O'Connor
    36:15
  3. 3.
    Subscription Learnings from Apple, VMware and GitLab with Xiaohe Li
    32:44
  4. 4.
    Developing a Minimum Viable Subscription Product at Nike with Dave Cobban
    39:59
  5. 5.
    Freemium, Free Trial and Free Surprises with Elena Verna of Reforge. When Does It Make Sense to Give It Away, and When Doesn't It?
    38:33
  6. 6.
    Building a Content Machine to Support Your Subscribers with EntrepreneurOnFire's John Lee Dumas
    27:44
  7. 7.
    When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please
    36:18
  8. 8.
    Using an eCommerce Subscription to Change the World with OurShelves' Alli Harper
    32:26
  1. 9.
    Membership as a Flywheel for Tomorrow's Growth With Hagerty's McKeel Hagerty
    34:47
  2. 10.
    Tinder's Renate Nyborg On Going Global With Your Subscription Model
    34:47
  3. 11.
    Why Customer Success Matters For Subscriptions With Gainsight CEO Nick Mehta
    34:23
  4. 12.
    CrossFit's Eric Roza on Taking Over a Beloved Membership Organization After a Crisis, and Keeping the Magic
    34:29
  5. 13.
    Steve Cakebread, Author Of "The IPO Playbook," On Taking Your Subscription Business Public
    35:25
  6. 14.
    YPO's Scott Mordell on a Subscription that Makes CEOs into Superusers
    34:56
  7. 15.
    The Value Of Subscription Businesses And How To Sell Them For More With John Warrillow, Author Of The Art of Selling your Business
    39:16
  8. 16.
    Season 2 is Coming Soon!
    2:05
  9. 17.
    Mighty Network’s Gina Bianchini on How to Create a Community Worth Subscribing to
    38:11
  10. 18.
    Vena’s Hunter Madeley on Driving Engagement in a B2B Subscription Business
    34:57
  11. 19.
    EA’s Mike Blank on Keeping a “Player First” Mindset within a Subscription Business
    40:04
  12. 20.
    Impossible Foods’ Jessie Teitz Becker on Creating a New Eating Habit to Save the Planet
    41:54
  13. 21.
    Bain’s Stuart Berman on the Power of The NPS Loyalty Forum in Deepening Client Relationships Between Engagements
    36:12
  14. 22.
    charity: water’s MZ Goodman on Bringing Subscriptions to the Nonprofit World
    29:50
  15. 23.
    Emory University’s Dan McCarthy on a New Approach to Valuing Companies
    33:26
  16. 24.
    INMA’s Greg Piechota on the News Industry’s Big Bet on Reader Revenue
    34:24
  17. 25.
    HP Instant Ink’s Anthony Napolitano: Reinventing the Razor & Razorblades Model by Focusing on Subscriber Outcomes
    40:16
  18. 26.
    A+E Networks' Piper Rosenshein on Standing Out as a Niche Player in the Streaming Wars
    29:14
  19. 27.
    Peak Prosperity’s Adam Taggart
    29:16
  20. 28.
    Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products
    34:03
  21. 29.
    Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier
    42:21
  22. 30.
    Inspirato’s Brad Handler on Revamping a Thousand-Year-Old Industry
    44:47
  23. 31.
    About Subscription Stories
    2:20

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