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LevelUp

By ironSource / Melissa Zeloof

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

  1. 1.
    Kongregate | The Monetization and Marketing Loop02/07/2018
    27:27
  2. 2.
    Deconstructor of Fun | The Rise of Hyper-Casual and Other 2018 Gaming Trends03/06/2018
    36:47
  3. 3.
    Nexon | Bridging East and West in Gaming04/10/2018
    35:25
  4. 4.
    GameIS | Building Great Game Communities05/15/2018
    33:49
  5. 5.
    Gram Games | Setting Company Culture as a Business Imperative05/17/2018
    23:30
  6. 6.
    Pixelberry | The Social Impact of Gaming06/11/2018
    23:53
  7. 7.
    Kolibri Games | How To Make An Idle Game: Idle Game Design08/19/2018
    29:20
  8. 8.
    Zeptolab | Balancing Ad Monetization with User Experience09/03/2018
    20:54
  1. 9.
    Gram Games | User Acquisition for Mobile Games10/02/2018
    18:24
  2. 10.
    ironSource | The Next Generation of Designing Interactive Mobile Ads10/17/2018
    21:26
  3. 11.
    MAG Interactive | How to Make Hyper-Casual Games, Part 1: Hyper-Casual Game Design12/11/2018
    22:51
  4. 12.
    Mobile Free to Play | How to Make Hyper-Casual Games, Part 2: Trends and Insights12/18/2018
    25:55
  5. 13.
    Miniclip | The Future of Programmatic Mediation01/01/2019
    19:58
  6. 14.
    Kwalee | How to Make Hyper-Casual Games, Part 3: Marketing01/13/2019
    22:19
  7. 15.
    Random Logic | How to Monetize and Advertise Word Games01/30/2019
    16:57
  8. 16.
    Tactile Games | The Evolution of Puzzle Games03/14/2019
    34:41
  9. 17.
    Jam City | How to Secure an IP for Your Mobile Game06/02/2019
    28:16
  10. 18.
    Social Point | Transitioning to an In-App Bidding World06/06/2019
    18:19
  11. 19.
    Homa Games | How to Make Hyper-Casual Games, Part 4: Checking In06/23/2019
    15:28
  12. 20.
    GameMakers | How Root Cause Analysis Optimizes Game Design08/06/2019
    34:17
  13. 21.
    Lucky Kat Studios | How an Indie Developer Reached #1 with Nothing but Bootstraps08/07/2019
    20:01
  14. 22.
    ironSource | Why Game Growth is a Loop and not a Funnel08/29/2019
    31:01
  15. 23.
    N3twork, Smule | How Game Product and UA Teams Can Work Better Together09/04/2019
    35:46
  16. 24.
    Uken | How to Identify and Evaluate New Game Projects09/11/2019
    31:20
  17. 25.
    Voodoo | Creating a Culture Code for Winning Game Teams09/18/2019
    30:18
  18. 26.
    Square Enix | Behavioral Economics in Games: Monetizing Tightwads, Spendthrifts, and the Unconflicted10/02/2019
    31:09
  19. 27.
    Quantic Foundry | Analyzing Gamer Behavior, Psychology, and Motivations10/10/2019
    43:04
  20. 28.
    NBCU | Game Analysis and Building the Right Data Infrastructure for F2P Games10/30/2019
    56:03
  21. 29.
    Neon Play, Playrix, Madbox | Trends for Mobile Game Creatives11/21/2019
    14:27
  22. 30.
    Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization11/21/2019
    10:18
  23. 31.
    Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing11/21/2019
    18:12
  24. 32.
    Playtika | How a Single Games Company Monetizes Multiple Genres12/05/2019
    23:56
  25. 33.
    Mammoth Media | Creating Mobile Content and Games for Gen Z12/23/2019
    34:06
  26. 34.
    ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization02/06/2020
    32:26
  27. 35.
    App Annie | Discoverability is Just Half the ASO Battle02/12/2020
    31:15
  28. 36.
    ironSource | Growth Loop, Step 2: Monetizing F2P Games02/25/2020
    37:00
  29. 37.
    Simpool | How to Balance and Design Your Game Economy03/26/2020
    31:09
  30. 38.
    Amanotes | Emerging Markets with Newzoo, Part 1: Southeast Asian Gaming Market04/15/2020
    32:00
  31. 39.
    Games2Win | Emerging Markets with Newzoo, Part 2: India04/21/2020
    50:11
  32. 40.
    Alictus | Emerging Markets with Newzoo, Part 3: Turkey05/01/2020
    32:10
  33. 41.
    Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America05/06/2020
    36:24
  34. 42.
    ironSource | Growth Loop, Step 3: Optimizing Monetization05/26/2020
    32:56
  35. 43.
    LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa06/06/2020
    29:27
  36. 44.
    ironSource | How to Build a World Class Creative Team07/02/2020
    20:50
  37. 45.
    ironSource | How to be a Creative Sponge07/09/2020
    18:31
  38. 46.
    ironSource | How to make high impact ad creatives07/14/2020
    20:00
  39. 47.
    Newzoo | How gametech is fueling the industry's growth07/21/2020
    39:59
  40. 48.
    Seenax | What I wish I knew when choosing a publisher07/28/2020
    17:09
  41. 49.
    VGames | Unearthing the next generation of gaming unicorns08/26/2020
    30:58
  42. 50.
    Journalist perspective: Gaming and gametech | CNN Business, PG.biz10/01/2020
    1:01:04
  43. 51.
    Lockwood Publishing | Avakin Life, the metaverse, and games as social media10/08/2020
    28:32
  44. 52.
    Starberry Games | What I wish I knew when: Pitching to investors10/13/2020
    23:19

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