Trust Cast

Website Squirrel

It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us they’re more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust.

Trust and Brand Loyalty Should be Your Ultimate Business Goal
Trailer 6 min 4 sec

All Episodes

Learn from expert storyteller, Matthew Dicks, how to tell a compelling story to help customers know, like, and trust you better.JMH Media is now Website Squirrel!I’m super excited to announce that JMH Media is now Website Squirrel. Check out our new website at www.websitesquirrel.com What makes a good story?You have to be entertaining first.Whatever your reason for telling a story, you need to make an impression on your audience. Stories make us feel goodStories entertain and people enjoy them. Transformation! We need to have a realization or change in order for the story to be meaningful. Good stories show vulnerability. Your stories should be relatable. How can a brand craft good stories?All stories should have a thesis statement. When it comes to a brand, your thesis is that the world lacked something until the company came along and fixed it. Then, you add relatability and vulnerability to the story.Stories are powerful when it comes to building a brand. Truth in storytellingAlways tell the truth. You can strategically leave out details that don’t pertain to the story you want to tell. You can embellish when it’s obvious that you’re embellishing, but you shouldn’t embellish in a deceitful way.  Where should a brand start when they want to craft a story? Start with how the company came about. Who had the original idea? Where were they when they had the idea? How did the company develop? Interview all of the people in the company. What’s their story with it? Why are they working where they are? Homework for LifeEvery day, we experience moments that are story worthy. You might notice them briefly, but then they’ll disappear if they aren’t recorded. Every day, write down one thing that happened today that is story worthy. Don’t write the whole story. Just record the moment. Homework for Life | Matthew Dicks | TEDxBerkshiresMake sure that people know who you areWhen you talk to someone make sure that they know who you are.People connect with other people. Give them little details about yourself that they can connect with. Connect with Matthew DicksWebsite: www.matthewdicks.comPodcast: Speak Up StorytellingBook: Storyworthy Follow JacobLinkedInFollow Website SquirrelWebsite: www.websitesquirrel.com LinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@websitesquirrel.com You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Nov 23

51 min 10 sec

“I would rather have something ugly and effective than something that’s beautiful or pretty that isn’t. Trust is at the core of marketing and basic human interaction.” - Wayne Mullins“We shouldn’t be doing things for the sake of creativity. Rather, we should be focused on how to get effective results for our clients.”Marketers can get trapped in the creative piece.How do you measure that and make sure you’re fulfilling that goal?The client’s cash register should have more money in it as a result of what you are doing, than less money.If you pursue a single platform, it would be a losing game because the platforms are always going to change.Focus on results.“We don’t care which platform it is, we care about the results for the client.”At the end of the day, most clients don’t care what method or what platform you’re using as long as it produces the long term results they are after.To create trust, deliver on the results that were promised.No client is going to hold you to blame if you’re very clear and up front about what they should expect and what you expect.Some marketers focus on anything they can do to get money.They create schemes, plans, and contracts.If you treat clients well and set clear expectations, it eventually leads to more profitability, turns leads to referrals, and establishes loyalty.What is the true definition of marketing?Most people confuse marketing with advertising and use the words interchangeably.Advertising is merely a piece, or component, of marketing.Marketing is your ability to attract and to keep a customer.Creating Leads and Retaining ThemWe live in a world where every single person with a smartphone has the potential to become an evangelist of your brand. They will either speak for or against you on all platforms.Based on research, the best customers come from word of mouth and referrals.The Clock MethodThink of a clock as a customer’s progression within your brand.12:00 represents strangers.3:00 represents friends. They know about you and like you.6:00 represents customers. They trust you and this is where money changes hands.9:00 represents evangelists. The evangelists go out and tell their friends about you. That new lead skips the 12:00 and goes straight to the 3:00.How do you turn average customers into evangelists? Ask yourself three questions.What is an ad or campaign we can run to get strangers to know and like us?What is an ad or campaign we can run to get them to like us?What is an ad or campaign we can run to build trust with those people?We have to strip away the ego and look at what we are actually doing.If you have too much ego to recognize the areas your business isn’t doing great in and you aren’t willing to change that, you will lose trust and clients.Be humble enough to learn and grow. It’s a big sign of being a trustworthy brand.When furious, get curious.Turn that emotion into curiosity.Is there something I am blinded by that I cannot see?When seeking truth, trust is an automatic byproduct.Learn from different perspectives and be willing to learn from others.Ask questions! “What experience made you say that?”You learn more from the campaigns that fail than you do the ones that succeed.If you’re willing to dive into failure, there are so many valuable lessons you can learn from. You can then adjust your course of action.Correlation vs. CausationThe only way you can focus on and separate those two things is to strip away the vanity metrics that make us feel good. Those metrics don't necessarily put money in the cash register.“People would rather trust strangers they have never met, than trust you as a marketer or as a business owner.”Money will not come without trust.Trust is the factor between becoming an evangelist for a brand or not becoming one.A marketer’s job is to make the sales job not needed.When you do your job well, selling is no longer needed.Learn More About Ugly Mug MarketingUglymugmarketing.comFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Jul 28

33 min 39 sec

“Put your customers first. Set your personal preferences aside for the branding and marketing process.”Difference Between Good Brands & Bad BrandsHow much thought and effort you put into itWhat makes a good brand?Good brands know who they serve and how to serve themBrand Valuesi.e. Honesty, Integrity, How you conduct businessMission / VisionWhy are you in business?How do you hope to serve your customers?Brand Characteristics: Personality of your brandi.e. Bold, Friendly, Laid BackWhatever you are doing, whether that be writing an email or answering the phone, be these things.Think about how the person you are serving will feelTips for Putting Yourself In Customer’s ShoesGet as many details as possible about the customer you are servingWhat do they do on the weekends?How many kids do they have?Where do they live?Figure out how to to serve them in ways your competitors aren’tAsk for continuous feedbackGet laser focused - Define your ideal customerDesign your brand, values, characteristics, marketing materials, etc. with your ideal customer in mindDo your researchPick colors to evoke certain emotionsMake different versions of the product, take it back to them, and ask for feedbackWhen asking for general feedback, ask your target market, not the general publicManage expectationsHow to Create a Trusting Relationship with ClientsTransparencyCollaborative process with clientProjected TimelinesWelcome & Entertain QuestionsTouchpoints - Let clients see the progressEffective & Regular CommunicationConnect with Katie DooleyLinkedIn @katiedooleyLearn More About Paperline CreativePaperlime.caInstagram @paperlimecreativeFacebook @paperlimecreativeFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Jun 8

30 min 39 sec

The key to marketing is having a strategy and thinking through it. It is easy to throw out content, but you must be strategic and conscious about what you are doing and why it is important. In this episode, you will learn how to better market your products with Drew Vernon, a marketing strategist for Tonies, “the biggest adventures to come in a little box.”Marketing a Physical Product in a Physical Space Leverage these five senses: Sound, Smell, Sight, Feel, Taste Customers will create an emotional attachment with your product Prior to purchasing, customers will ask themselves: What is it? Why should I care about it? How can I learn more about it? New Product Entry Barriers Making a name for yourself Starting from scratch How to Overcome Entry BarriersTell your story and illustrate: Why it works Why it is adding value to your target market Why they would benefit from purchasing your product Capturing Customers’ Attention in Retail Point of sale displays that draws them in Demonstrate what it does Rely on great packaging Front panel must immediately capture the customer’s attention Remaining panels tell the rest of your story Capturing Customers’ Attention in a Digital SpaceCapture their attention above the fold before they scroll Provide a hook to intrigue the customer Psychology Behind Front Panel Packaging Showcase the hero of the product - what comes in this box? Help your customer visualize the sound coming out of your product Highlight brand identity - show who you are Digital Strategy Behind Selling a Physical ProductDirect to consumer website Demonstrative & Visual Assets Internet messaging via search & social media Importance of Trust in a Physical Product Space Build a community Foster that community Give customers more than just a product you sell Give them intangibles: connection, education, opportunity, imagination SELL THE VALUE What do I bring? How do I bring that to potential customers? Other Marketing ToolsApply for awards Showcase awards in magazines Digital and print ads Influencers Who are the people with influence within your target market? How do you reach them to promote your product? Target MarketsFind who your target market is Find where your target market is Meet them where they are It takes the right person, the right message, at the right time Connect with Drew Vernon LinkedIn @drewvernon Learn More About Tonies Tonies.comInstagram @Tonies.usToniebox Usa Community GroupFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Apr 27

25 min 53 sec

Confidence is something that all of us can use more of in our lives. As a marketer, confidence could be the key to building trust and brand loyalty—learn how from Leta Greene, Confidence Expert as she talks about being confident, public speaking, and becoming an author.ImageBe comfortable in your own skinPeople make a first impression in Nano-secondsHumans make decisions about people upon meeting themProfessional women: don’t show up in date night clothing-professional insteadDress for the job you wantSee what image is sayingWrite a BookWhat is your end goal?Write a good book that people will readWhenever you say an amazing thought-write it down. Gather thoughtsWhat makes you excited? What gets you talking and thinking?Take written down thoughts, and expound for bookGathering deep thoughtsPublic SpeakingUntil your good at speaking…no one will pay youGet yourself out thereYou can gett paid to speak or sell content through speaking.Selling content or selling product?Trust-gets you placesSell your Idea. You’re not important… the idea is importantWhat is the value to the listeners?You sell way more if you SERVE firstThe product is a means to an endServe othersKnowledge is what allows them to purchase from you and trust youThe product is the means to get paid—but their is service involved in thatWhen you commit to work with someone…be invested.Go the extra mileConnect with people on a personal levelValue yourself enough—point people to free content if they aren’t willing/able to payDo not talk about politics, religion, etc. on social media— this will cause clients to loose trust in you.3 Ways to sell peopleHype-get you excitedFOMO-fear of missing outService & education-intellectually work with someone <—gains trustVulnerability and HumilityBe honest—be vulnerable. If you don’t know the answer to something, say you don’t knowDeliver concepts with care and concernDon’t be egotisticDon’t put yourself above other peopleBe humbleFollow Leta Green:LetaGreene.comFacebookInstagramLinkedInFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Apr 13

42 min 1 sec

On this episode, Jacob talks with one of the truly great marketers out there, Andrea Palten. They talk about being good in business, building an email list, marketing during a pandemic, data and privacy, and more. Again, Be Good in BusinessDon’t ghost people. Communicate! Create a trustworthy brand. We’re all humans. Your clients will understand. Just communicate with them. Tell the truth.Building an email listThe bigger your list, the bigger your income.When someone gives you their email address, they are telling you that they trust you. You own your email list. Not the people, but the list. You don’t own social media channels, but you do own your email list. Email marketing is a great way to keep yourself top-of-mind.Create a weekly big piece of content. This could be a blog post, podcast, YouTube video…You can then repurpose that piece of content in your email list each week. When you’re consistent, people will trust that you’re always there and that you aren’t going away. Create a lead magnet - a free piece of content that requires that people give you their email address. Don’t Spam or Ghost!There are two extremes. Sometimes, you sign up for an email list and get WAY too many emails. Other times, you sign up and never get an email. Then out of the blue you get a sales email. Don’t do either! There’s a happy medium here. Send emails at least every two weeks. Weekly is the best. Some unsubscribing is okay. Shoot for an unsubscribe rate of 2% or less. GIVE VALUE. Give 4 times before you get. Send 4 emails giving tips and ideas and then 1 email selling your product or service. How has marketing changed during the pandemic?Andrea is moving to more storytelling in her email marketing. Consumer behavior is changing. People are more interested in brands and want to connect with the people and businesses they work with. We are more lonely than ever. We’ve all been burned with politics and social issues. Be real. Show up as you. Be authentic. Data and PrivacyMake sure you have a privacy policy on your website. Make sure you have terms and conditions and disclaimers. Be transparent in the way that you use customer data. Only collect the data that you actually need. Pay attention to laws like GDPR. Stay on top of the news and be aware of what’s happening. Show upShow up on social media and in your newsletterBe real and authentic. Respond quickly when people reach out. Give a lot of grace and patience. We all need it. Follow Andrea:Andrea Palten WebsiteLists that ConvertIMPACT MembershipInstagram: andreapaltencoachFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Mar 23

39 min 20 sec

When you build relationships of trust, you create lifelong clients and customers. Learn how to build your business the right way with Eric McNiel of Diamond Financial Group.Financial RegulationIs it enough to be certified? Will that make people trust you?In the financial space, it’s a good idea to start with brand recognition. Work with a big bank with big name recognition. You can go to broker check and type in anyone in the industry and get their full history.Interview your clientsWhen you’re in the sales process, you are interviewing them as much as they’re interviewing you. Find the type of client that you want to work for.Don’t be desperate! Before you go into business, have some funds to fall on so that you aren’t as desperate. If a sale falls through the first time, try one more time. Don’t push one client too hard though.Always explain WHY you’re giving a recommendation. That’s a great way to build trust. Building an online reputation and reviewsMake sure that you’re putting your clients first and taking care of them. If there are any issues or problems with your service, sit down with your client and talk through it. Treat them like people!Don’t get your money and then let things go. Sit down with your client and talk through what you’ve done and make a plan for the future. Create lifelong clients. Be different. Go above and beyond what your industry does.Best things Eric has done to market his businessEric has started putting a lot of effort into bigger businesses and people that can refer others. Look for the right client sources. Be efficient. Find a marketing plan that will get your more bang for your buck. Talk about the value that you bring. Instead of selling your service, talk about the problems your industry is experiencing. If you do it right, your clients will come to you. Inbound marketing is the best!Be active on social media, but give a variety of content.Follow Eric:LinkedIn - Eric McNielInstagram - eric_mcneilFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Mar 16

34 min 34 sec

Content marketing is the secret sauce to create trust and authority with your target audience. In this episode of Trust Cast, learn Actionable Content Marketing Strategies to bring your business to the next level.Tony’s StoryTony started out as a real estate agent at a young age. He was young, and it was hard for people to trust him as an agent. Tony stated posting regularly on social media, and slowly built a brand and trust within the real estate space.Content MarketingIn the digital era, content marketing is the way to go. You really need to buy into it. Use social media as a business tool. The biggest mistake people make is getting excited and doing something, but not being consistent. You need to commit to content marketing. Find what’s going to work for you and stick to it. Every platform requires time and unique content. Don’t try to do everything at once. Let’s Learn about the platforms:FacebookWhile it may not seem like it, Facebook is the biggest platform. They also have a very good ad platform.Videos between 3-6 minutes work well on Facebook. YouTubeIt’s hard to go viral on Youtube unless you have another platform to drive viewers to YouTube.YouTube is great for longer videos. InstagramInstagram is great for images and stories. It’s not a great platform for video though. Instagram is incredibly interactive, and good for engagement. LinkedInLinkedIn has what a lot of other platforms don’t: reach. LinkedIn is incredibly professional. Articles do well.How much should you sell vs. giving away value?If you provide value consistently, your network will know what you do and come to you when they need you. If you’re constantly selling, they’ll stop following you because nobody wants to be sold. Once you’ve created the content, how do you get people to engage?Collaborate with other people. This will get you new people following the content. Buy ads! Set aside a small budget and consistently purchase ads. Start small. Invest what you can. How can you measure the ROI of a piece of content. Keep track of your leads and where they are coming from. Ask them where they heard of you and why they reached out. If you invest $100 in your content, then measure and see if you made more than $100 extra that month. How do you feel about podcasts as a tool for content marketing?Podcasting is incredible!It’s a passive medium. If you watch a video, you have to actually watch it, but you can listen to a podcast while you do other things.Podcasting is a great networking tool. It’s great for building trust and authority.Follow Tonny:The #AskTony Sho‪w‬@TonyV2Content Marketing CourseFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Feb 23

32 min 49 sec

I accidentally uploaded the wrong file earlier this week. This is the corrected version. Major business trust issues stem from simply not listening to the market. Facebook’s WhatsApp privacy policy is just one example of a company not listening to the market. Create an incredible customer experience and journey by listening to them and taking care of them.People: Listen to the Market!Building trust is a by-product of doing what you say you’re going to do. You need to listen to the market! WhatsApp delays privacy update following concerns over Facebook data sharingMarkets change. What got you where you are now won’t necessarily get you where you need to go.Be aware of shifts in the market and be willing to adjust with them. Facebook criticizes Apple’s iOS privacy changes with full-page newspaper adsApple defends upcoming privacy changes as ‘standing up for our users’Transparency is vital. Make sure that you are transparent about how you do business and how you make money. Marketing helps you get in the door and sales helps you close. Marketing is still about getting in the door. We used to talk with one person, but now we’re talking to many people. It shouldn’t be all about you though.Don’t talk to your customers. Instead listen to your customers. Exceptional marketers will first seek to understand before they’re understood. Be passionately curious.Process: Romance your Customer. If you target the right people with the wrong message, it won’t work. Understand the customer journey and make sure that they have a good experience during every part of the journey. Make it effortless for your customers to interact with your business. Follow up quickly with leads. Disney is the happiest place on earth because they make everything effortless. Make processes that serve your customers, not just save you time. How Disney uses Behavioral Analytics for customer experience?You don’t meet someone and immediately ask them to marry you. Don’t forget to court and romance your customer.Technology: Make it Work for YouDon’t use automation and technology without doing it manually first. Only use automation that works with your process and serves your people. Automation is powerful IF used to enhance the people and process. The technology and automation should feel seamless and effortless. It should add to the experience! Building Trust in BusinessTrust doesn’t happen immediately, and it doesn’t happen overnight. It’s incrementally gained and it can be lost in one small, simple choice. Be very intentional about the relationships in your business. Trust is really hard to earn and really easy to get rid of. Branding isn’t arts and crafts and colors and logos. You could have the best logo or website and still have a terrible brand. Follow Kyle:Hamer Marketing GroupPodcast: Summit PodcastKyle: LinkedInFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Feb 20

38 min 14 sec

Everyone talks about the importance of being on social media, but most businesses don’t get a lot of traction from their social media strategy. Rod Silva teaches the right way to grow your business and trust with social media and courses.Rod’s StoryRod is the CEO of 7 figure CEOS, and the author of Effective Social Media Marketing.He started his entrepreneurial journey in MLM, Real estate and Forex.He failed miserably, and he didn’t have the right mindset. The reason he wanted to get into business was to make money. He’s since learned that his purpose should be to help people, and the money is a byproduct of that. Don’t give up! Learn from your mistakesMarketing is all about failing and learning from failure. What works when it comes to social media?Don’t just push your product. Instead, give value first and solve problems. A lot of people create content just for the sake of it. Don’t produce content because that’s what you “should” do. Post content to provide value. When you post as a business, you need to do things differently. Don’t post the same way you do on your personal profiles. Share stories. People love stories, and they help people relate with you and get to know you. Share tips! give value! Find out what your audience is struggling with, and create content that will help them with those problems. Call out your audience. How do you build Trust with Social Media?Share stories and tips. They may not trust you at first, but as you continue to provide value, the trust will grow. The more you give, the more will come back to you. Give out as much value as you can, and they will see you as the expert. People either won’t have the time, or don’t trust themselves, so the value you give will position you as an expert and they’ll come back for more. What are the benefits of making a course?Freedom of time, exposure, and passive income. You build a course once and can sell it a lot.You can impact more people. If you teach one-on-one, your time will run out. You can make a 7 figure income with just an online course.How do you Sell a Course and Make Sure that it Converts?The first and most important part is doing the research to make sure that you’re meeting a need. As you’re doing that research, start to build a list of people that would be interested in your course. Great places to do this research are online groups and forums. It’s as easy as asking a question like: “Would anyone be interested in a course about X?” Or “What is your biggest struggle when it comes to X?”As you ask those questions, you’ll find people that are interested in your course and you can also find things you need to cover in the course. People love giving their opinion. These posts will do well. You can also post controversial posts like: “You only need 1 social platform in business. Prove me wrong”These posts will get people that agree and people that disagree engaging. Connect with EVERYONE that engages. Become their friend or follow them. Once thier in your network you can send them a DM in the future. Use your personal pages! Unless you’re a big brand, your business Facebook profile won’t do super well. Follow Rod:7 Figure CEOsEffective Social Media Marketing - BookInstagramFacebookFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Feb 9

44 min 26 sec

Too often, people think that they need to pull others down in order to be successful. It couldn't be further from the truth.

Feb 2

6 min 37 sec

Podcasting is a secret weapon for marketers looking to build trust and authority. Learn how to create trust and value as a podcaster from hall of fame podcaster and podcast consultant, Dave Jackson.Dave’s Podcasting StoryDave has a corporate teaching background.As a nerd, building websites, he started getting interested in marketing. A friend told him to check out podcasting because it was going to be “the next big thing.”Dave started a podcast to try it out, and he got a message from someone in Germany. Dave immediately decided that he loved podcasting and has been doing it ever since. Dave is now a hall of fame podcaster.Podcasting is slowly becoming more and more mainstream. It’s still “the next big thing.”In recent years, more people are now understanding what a podcast is. How Podcasting Creates Trust and AuthorityPodcasting is a lot of work, and releasing an episode on a consistent basis shows that you are consistent and reliable. As a podcaster, you become a part of the routine of your listeners. Your audience has an intimate relationship you as they listen to you over and over again. They start get to know you and feel a connection to you as you talk about yourself and weave personality into your show. Podcasting is a tool for vulnerability and authenticity. Deliver value to your audience! The key to trust is communication. Keep your audience in the loop.How can you Create Value as a Podcaster?Step 1: Why are you starting a podcast? Step 2: Who is this for?You need to understand your target audience and the type of person that wants to listen to your show. Create content for a very specific group of people. Don’t waste your listeners’ time. Not every episode is going to be incredible. That said, sometimes your audience will surprise you with what they like. You are the goalie and your audience is the net. It’s your job to choose which balls get past you and make it into the show. Be willing to not publish a show if it isn’t right for your audience.Podcast EditingEdit your show! Take out anything that doesn’t deliver value to your audience. Don’t waste the time of your audience. Make sure that the content you produce will be something they’re looking for. Mount Rushmore was a bunch of rocks before it was edited.If you plan more, you’ll need to do less editing. If you do less planning you’ll need to do more editing. Find the low hanging editing fruit. Take it out if it doesn’t provide value. Take it out if it’s distracting.Take it out if it is an obvious, easy, thing to remove. If 1,000 people listen to your podcast and you cut out 1 minute… You just saved 1,000 minutes.People want to get to the good stuff! Podcast intros are good. New listeners need to know where the show is going. Answer the question: “why should I listen to this guy?”How can a Podcast help a Brand?Answer commonly asked questions! When people reach out to the company and ask the question, you can point them to your podcast as a resource. They’ll then start listening to other episodes of the show.When they come back, they’ll be educated and more loyal to your brand. Get your CEO and leadership to come on the show. It’s not very often that your customers get a chance to learn from and listen to the CEO. Getting to know the person leading the company can help people trust the company more. Your podcast is NOT your business. It’s your business card. … and it works 24/7Create a podcast that your ideal audience will listen to.Sponsors and PodcastingBe careful! Only have a sponsor on your show if you like the product and you think that it’s the right fit for your audience. It’s the little things that will help you build trust. Follow Dave:Power of PodcastingSchool of PodcastingPodcast Review ShowLinkedInFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Jan 26

39 min 52 sec

How can you acquire customers that will eventually become loyal advocates of your business? In this episode of Trust Cast, I discuss customer acquisition and retention with Brittany Pettit of Pacific BAM. Enjoy!About Pacific BAMPacific Branding and Marketing (BAM) is a family branded apparel, swag, and merchandise provider. They will work with anyone and make sure to provide value to their customers. How does Swag affect Trust in businessIt’s all about pride. Swag creates conversation and buzz around your brand. Swag and merchandise can really help boost employee morale. When new employees arrive at the company, it’s important to welcome them into the company culture. If you take care of your employees, they’ll take care of your customers. Purchasing swag is a relatively small investment, but it can make a big difference. Invest in your employees!What are the best ways to acquire customers in a trust building way?Listen! Listen to your customers and genuinely be interested. Care about people. Don’t take it personally if a sale falls through or if your first conversation doesn’t go well. Continue to invest in the relationship. Most people have good intentions. Assume the best of people. Invest in relationships. Touch base with people. Post on social media. Schedule check ins with people. Don’t oversell yourself or only have the relationship to try to make money. Be honest with people. Underpromise and overdeliver. Communication is important! How can you retain customers and keep them loyal to your brand?The first order is your chance to really shine. Follow through to the end of the project. Follow up after a project is over and learn from what you did. Plan for the future. Keep track of dates and details and be on top of things. Be creative and find ways to connect with them. Don’t be afraid to pick up the phone and talk with your clients. How to build relationships without face-to-face interaction (During COVID-19)Be creative! Zoom is an incredible tool. COVID has been an opportunity to branch out of Utah. Pick up your phone and record a quick video to send it to a client. While the pandemic has hurt many businesses, there are new unique opportunities to reach out in new ways. Follow Brittany:Pacific BAMInstagram - Pacific BAMInstagram - BrittanyFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Jan 19

28 min 5 sec

The best way to build trust in relationships is to genuinely care about the other person. Ask questions and actually listen. People are interested in people that take interest in them.How can you build trust in business?Come from a place of genuine care. Give ideas and value away for free.Get rid of the scarcity mindset. Create an abundance mindset.Winning isn’t exclusive. If wanting other people to wind doesn’t come naturally, don’t worry! It can be learned. Don’t play defense in business. It’s not about stopping other people from scoring. When others succeed, I succeed. Do what is right because it is right.There’s enough business to go around. Don’t be desperate!You can tell when someone is trying too hard. Commission breath can be smelt a mile away. Sell your product based on it’s value and what it can do for them. Sell it because it can benefit them. Not because you need the sell. Instead, really get to know your prospects and their needs. In order to do this, you need to be interested and ask questions. Questions build authentic trust and questions build authentic urgency as well. Competition is good for businessCompetition encourages innovation. Without competition progress slows down.If you build a powerful brand, it will create friction and make it difficult for your customers to leave you. People can always come back. If they don’t buy from you this time, they can always come back later. Be confident! People are attracted to confident people.Never Split the Difference: Negotiating As If Your Life Depended On It - Chris VossIf you can’t say no, it’s a bad deal. The 48 Laws of Power - Robert GreeneTalk lessHow Dalton has built a raving fan base with his podcastThe Thinking Project PodcastThe purpose of the show is to create a platform for small business owners to tell their story. Dalton has benefited from his podcast, but his guests have benefited just as much. When the tide rises, all of the boats rise. If you create something (like a podcast) with the purpose to build relationships and help, the podcast will be a more powerful tool. Do the right thing simply because it’s the right thing. When you do that, the value will come back. Mo’ Bettahs - Hawaiian Style FoodThere are people in your community that are making the money and impact that you want to make. They’re willing to talk to you! Don’t be afraid to ask. Interesting people are interested. ASK more questionsCare & CompetencePresence: Bringing Your Boldest Self to Your Biggest Challenges - Amy CuddyPeople trust people that care and that have competence.While BOTH are needed and important, care is more important than competence. Follow Dalton:The Thinking Project PodcastThe Thinking Project Facebook GroupDalton - LinkedInFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Jan 12

36 min 2 sec

Audio experiences affect us at a subconscious, evolutionary level. As a brand you need to be thinking about the audio experience of your brand. This includes voice, music, jingles, sounds and more. Voice Over and Voice ActingThe VoiceOver industry is a close knit and large industry. A company wants to find someone to represent their company in voice. Voice talent is used for external and internal purposes. It’s all about creating the perfect audio experience for their customers. The importance of Good AudioWhen I watch a YouTube video, good audio is more important to me than good video. Try watching a movie without any sound. The impact will be completely gone. Music has an incredible emotional impact on us. The sound of someone’s voice has a huge impact on us. Just by listening to a voice we immediately trust someone more or less. The market is becoming less trusting and can see through BS more easily. It’s important to have a trusting voice behind your brand. Voice TrainingReading a script and making it sound natural and conversational is difficult. It’s acting. That’s why most voice actors get coaching and training. Consider what you’re saying. Give yourself time to think about what you’re going to say. Avoid excessive filler words. Don’t sound like you’re reading a script. Make it sound like the words are coming naturally. Don’t talk through your head. Instead, let the sound resonate throughout your whole body. Learn how to breathe. When you breathe in, your stomach should be going out.Cynthia Zhai - Voice Coach, Speaker & TrainerHiring Voice Talent vs. Doing it In-HouseBeing a good speaker with a natural sounding voice is difficult and requires training.You hire a professional to do a good job. You likely won’t get the best results from Sam in accounting. From a trust building perspective it may be best for you to do it yourself. Do this if you are making a brand that revolves around you. A large company with many employees with a brand that doesn’t revolve around a person should hire a professional. Find a voice that matches your brand. You can’t create trust without understanding your brand values and messaging. In order to create trust with your brand, you need to focus on the audio experience that people have with your brand. The Science Behind the Impact of AudioWhen you listen to a podcast, you get to know the host and connect with the people you’re listening to. Podcasting is a personal medium. The human voice connects us. Because of evolution, we are conditioned to know who our people are and there is something comforting about listening to another human. We can discern nuances in the human voice like emotion and tone. Our audio spectrum is many times wider than our visual spectrum.The human voice is a powerful connection. Music and Tones in BrandingThere are so many opportunities in marketing for music and tones. Jingles are a powerful way of helping consumers remember your brand. Originally, jingles were there for entertainment. In recent history, jingles are actually going out of style though. In the 90’s, brands started moving to celebrity music endorsements of their products. Michael Jackson - PEPSI Commercial - Billie JeanNow, it’s more of an all around audio experience. MasterCard just paid millions of dollars to create a brand sound. Sound On: Mastercard Debuts Sonic BrandApple Mac Startup Sound/ChimeiOS keyboard soundiPhone Text Message Sent Sound EffectNissan LEAF Dream Drive Rocks Your Baby to SleepHospitals are even looking into sound design to help people sleep and be calmer in the hospital environment. Sound can even affect our other senses. Steve Keller - Sonic Strategy Director - PandoraList all of the senses and think about how you engineer your brand experience.Follow Jodi:5 Tips for Implementing an Intentional Audio StrategyJodi Krangle WebsiteLinkedinAudio Branding PodcastFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Jan 5

40 min 22 sec

The most powerful way to be successful and profitable is by giving. If you give, or provide immense value to others, you will set yourself up to receive value back. What’s the difference between a Go-Giver and a Go-Getter?The premise of the book is that shifting your focus from getting to giving is actually the most financialGiving is defined as: constantly and consistently providing immense value to others. Giving is a more fulfilling way to do business… It’s also the most financially profitable way to do business. Being a go-getter isn’t bad though. Being a go-getter means you have initiative. Go-givers are focused on providing value. Simply don’t be a go-taker!Go-takers tend to be frustrated because they often don’t have the success they think they deserve. What is value?Everyone is talking about the importance of providing value, but what exactly is value?Value and price are not the same. Value is the relative worth or desirability of some thing to the end user or the beholder. In order to understand value, you need to determine their perspective and what they value.Everyone has two types of value: intrinsic value and market value. We all have intrinsic value because we simply exist. Market value is the combination of strengths, traits, talents, and characteristics that allows you to bring value to the marketplace in a way that you will be financially rewarded. Don’t look at value from your perspective! Look at it from the end user’s perspective. Law of Receptivity - How Giving Leads to Receiving.There is nothing about being a go-giver that means you should be taken advantage of.If you give value to others, it creates a benevolent cycle that allows you to receive.The treacherous dichotomy or the false dilemma: are you a giver OR a receiver. We can actually be both a giver AND a receiver.The world gives us horrible messages about money and prosperity. Having a lot of money doesn’t make you bad. 100% RelationshipsIn business (and personal) relationships, we often have 50/50 relationships where we “keep score”These relationships don’t make it very far. It’s much better if both sides of the relationship are giving 100% effort into the relationship. What if the other person isn’t 100% invested?If they’re simply evil or dishonest, don’t do business with them. If they just simply aren’t a go-giver, you continue to operate as a go-giver but you set clear expectations and limits in the relationship. How can Large Corporations Adopt this Go-Giver MentalityCorporations are made up of people. Leaders of the organization should create a culture that’s focused on giving.If you don’t work in leadership, you can influence in your sphere. If the company refuses to change, make plans to make a change. Cultivating a culture of giving cultivates a culture of growth.Follow Bob:Burg.comLinkedInThe Go GiverFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Dec 2020

27 min 16 sec

Are all salesmen sleazy? Is marketing unethical or manipulative? While many salespeople and marketers use bad tactics that destroy trust, it is possible to market and sell the right way. Don’t be Sleazy!Unfortunately, salespeople and marketers are known for being sleazy.Partially, this is caused by the media and their portrayal of sales. Media and art reflect reality though, and the sad truth is there are a lot of sleazy salespeople and marketers in the world. Breakdown buildup selling is no good. Business relationships are just that: a relationship. Treat them like one. Invest in them.Don’t book a consultation call and then try to sell your services. Be fair and honest. Don’t sell the best “car” on the lot or the worst “car” on the lot. Instead listen to the client and sell them the right “car” for them.Do you take trust seriously? Trust is the make it or break it point in sales. Why do people use bad sales tactics?A desperate salesperson resorts to bad sales tactics. Don’t be desperate. Salespeople will use emotions and pain points to deceive people into thinking they are the problem and the product or service is the hero. Don’t sell products or services that lead to buyers remorse.Follow through with your promises!Building trust is a huge investment. If you create a great experience, your clients will spread the word. If you burn a bridge, you’re also boring that bridge for many other people that you could have worked with. Dealing with past baggageIt’s human behavior to be skeptical and not trust others. When your clients come to you, they will assume the worst. They may have had bad experiences in the past with someone else in your industry. It takes a lot of trust to purchase a product or service. How can we address the past baggage and build trust?Know your industry and competitors, especially the sleazy things they do. Make a stance against those things. Don’t have disclaimers and asterisks. Be 100% transparent. Don’t try to hide things. Be blunt. Be blatant. Follow through with the things you say you’ll do. Set the ground rules for you business relationship in your first call. Tell them that their trust is important to you. How to be the nice guy AND still get what you wantDon’t assume that they’re going to say no even before you jump on the call. The price is just a price. Say the price and then wait. Know where your bar of resentment is. How low are you willing to go that won’t make you resent yourself later for going too low. Stick to it! Don’t apologize for you price! The negotiation should be good for both of you. You should both benefit from the relationship. If you’re worried about being a jerk, you’re probably not selling like a jerk… you’re probably not selling at all.Manipulation Is sales manipulative? Of course! Manipulation simply means There are too kinds of manipulation: Big M manipulation and Little m manipulation. Bad manipulation is manipulation without consent. Good manipulation is helping someone get where they already want to go. Follow Annie:The Non-Sleezy Sales AcademyLinkedInInstagram @anniepreneurFREE Masterclass - How to Make Selling Easy - without Getting Sleazy Follow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Dec 2020

38 min 57 sec

Business relationships can be hard. No one is perfect, and we all have to deal with people that don’t respect us. Zoe Share teaches us how to navigate these difficult relationships with honest communication, clear brand values, and negotiation.Meet ZoeZoe Share was a kindergarten teacher turned marketer. She has a Batchelor’s degree in English literature and education, and decided to become a teacher. She ended up not enjoying teaching and decided to go back to school for business marketing. Marketing is at the intersection of education, literature, and business. The value of simplicity You can tell if someone really understands a concept by whether or not they can explain it to a five year old. “Keep it simple stupid”Communication and HonestyChildren are incredibly honest and direct. Communication and expectations go hand-in-hand. Are your expectations clear?Demonstrate how you want to be spoken to. Be willing to admit when you don’t know.Trust other people. Brand values and purposeUnderstand what drives you. What is your mission and values? Your mission and values act as a guidepost. Do business with people that resonate with your purpose and value. Even a sock company (a commodity) can have a purpose and values. Bombas Socks - a sock company that donates a pair of socks to homeless shelters for every pair purchased.Being “Good”Marketers are often seen in a bad light. We should try our best to be the best people we can be and to create the best brands we can, but at the end of the day, no body is perfect. What are your intentions for doing good? Are you doing it to get followers, or because you truly believe in it?Consumers act as a vigilante deciding who deserves brand loyalty and who doesn’t… at the end of the day though, how do you know?Navigating hard client relationshipsDo everything you can to vet your clients before you work with them. How much would a client need to be bringing into your company for you to tolerate them disrespecting you? No relationship is perfect. It’s important to learn to navigate the hard times.Be willing to have difficult conversations when they’re needed. Bring integrity to the way you resolve conflict.NegotiationSay what you need. Negotiate toward success. The end result should be a win-win. You are working together toward a mutually beneficial relationship.Business is a two-way street. Both sides of the relationship provide value. Learn to be a good consumerDon’t trust all of the ads that you see. Be careful where you put your money. The more we care about how trustworthy a brand is, the more companies will have to prove to us that they are trustworthy. Support brands and causes that align with your values. Follow Zoe:Schmooz MediaLinkedInFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Dec 2020

39 min 10 sec

Is it possible to be inauthentic precisely because you are trying to be authentic? Well, yeah! This week’s Trust Cast is all about engineering the perfect trustworthy brand. To do this, you need to be true to your purpose and values. Meet JenniferJennifer helps entrepreneurs grow their business by bringing in more (and better) clients. She helps them create a professional strategy and plan that maximizes their marketing so they can attract those ideal clients consistently. Jennifer started her career as a software engineer. She was always interested in UX and the experience that a user has when they interact with software. Jennifer started her own business and had to do marketing and she realized that there were a lot of parallels between software engineering and marketing. Engineering a BrandEngineering is finding a creative solution to a problem. There are a lot of ways to accomplish the same thing. The trick is finding the BEST way to accomplish the task. What’s the most efficient way to achieve the goal. At the end of the day, you start with a goal and create a step-by-step process to get there. It’s the same way in business. There are a million ways to make money. Marketing is the engineering to figure out how to get there. Finding a PurposeA brand is all about having a purpose and values. Jennifer worked with an opera singer who wants to completely change the industry and achieve equal pay for women and men. Now that they knew the purpose, they needed to find the ideal client to align with that purpose.Talk to your target audience and learn about their pinpoints. Find data that backs up your assumptions. How to make an authentic brandDon’t make the mistake of keeping your brand in your head. Write it down! Distill your brand down to a core framework. Every decision you make should now be run through those core messages to make sure they align with your brand.Your actions need to align with your brand values. Don’t fake it!How do you come up with the right values?You already have an innate set of values inside yourself.What are you personal values? Start there!If your business values don’t align with your personal values there will be a misalignment, and it will come back to bite you. Other people that have the same values as you will be attracted to your business. Marketing is asking someone on a date. Branding is what makes them say yes.Let's Talk about "Authenticity”Authenticity is a big buzz word right now. Everyone wants to be authentic. What does authentic actually mean though?If you have to try to be authentic, you’re automatically being inauthentic. Podcasts are a great way to learn who someone really is. Execution: Creating a Trustworthy BrandPut your money where your mouth is. If you claim to be a high-end business, you need to make your experience “high-end”Create an incredible customer experience from the beginning. Great brands treat their prospective clients as if they’ve already spend money with them. How Can We Convince More Businesses to Invest in Branding?It’s all about education. Thankfully, the market is moving in the right direction. We need to show them what is possible. Think about the lost clients that come because of bad branding practices. COVID seems to have helped. Big brands are creating great value messages. The Gen Z and Millennial generations care about brand. They are willing to spend more money to get a brand that they align with. Funnels and Automation can Kill RelationshipsFunnels become an excuse to say that loosing potential clients is okay.We should only loose prospects if they don’t align with the brand and aren’t the right fit. We need to create real relationships and real interactions with people. Automation is a double edged sword. It can be a powerful tool, but it can also take human relationships out of business. Do something at least 5 times before you automate it. Follow Jennifer:Jennifer Anastasi WebsiteLinkedInFacebook Group: Strategic Marketing: From Winging It to Unforgettable MessagingFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Dec 2020

38 min 14 sec

About AbbyAbby Wilson is a D.C. based business copywriter, web designer, and developer. She started Tailor Framed because of her frustration with many B2B business websites currently online that lacked a clear strategy to increase conversions.She was first introduced to coding in college. With her research background, she decided to combine her experience with problem-solving and her knowledge of how to build and design websites to generate solutions for business problems. What are the biggest marketing mistakes you see?Businesses aren’t investing in copywriting.If your copy could be on a competitor’s website, it isn’t good. It should uniquely apply to your business.Your copy should be a major part of your brand. There needs to be a clear path to purchase that includes macro and micro conversions. There should be major call-to-actions, but also smaller ones to get them in the door. Where should I start? What's the biggest bang for my buck?Figure out your brand!Who are you as a company?Who are your customers? Create customer profiles.What does the buyer journey look like? Once you have this, then you can start working on the design and copy of your site. What does your copywriting process look like?First focus on the brand — Create a brand messaging framework. Create customer profiles. Discuss your brand voice and primary message. Make sure your message is clear and addresses a core desire of your customer.Talk to your customers! Conduct interviews or send out surveys. Use your customer’s words in your copy. Talk like they talk.“Copy is not written. Copy is assembled.”The role of podcasts in marketingPodcast listeners are super loyal. It’s a great way to build brand loyalty and a voice.The longer your podcast goes the larger your fan base will build.Podcasts can be a great lead generation tool. Interview your ideal client and build relationships with potential customers. Creating trust through copyOnce again, interview your customers and weave their words into your copy. If you sound like them, they’ll trust you more. Social proof helps create trust: Use testimonials, case studies, logos of companies you’ve worked with, and numbers and statistics, any way you can prove results. Creating relationships onlineWhen you connect with someone on social media, have real genuine conversations that don’t involve selling. Find people that can help you with specific problems and create a network within a network.Have a clear brand strategy and stay consistent to your brand. Your customers will trust you more as they see the consistency of your brand. You need people to “join” your brand. What is the current state of the copywriting industry?There is a lot of the demand especially as content marketing becomes more important. There are many subspecialties in the copywriting industry too. Copywriters that charge per word are positioning themselves as a commodity. It’s a race to the bottom on pricing. Instead, position yourself as someone that understands brand strategy and can achieve concrete results. What should you look for in a copywriter?Definitely look at their portfolio.Get to know their process.Ask them what kind of research they do before they write.Ask them how they can incorporate your current brand strategy or help you develop a better brand strategy.Ask them: what is the goal of the copy?Have a clear vision going into the process so that you can give the copywriter a clear direction.Would you change anything about your journey?No. Every part of my journey has happened for a reason. Both the good and bad. Follow Abby:Tailor Framed: Turn Your Website Into a Sales MachineLinkedInFollow JacobLinkedInFollow JMH Media:JMH Media: Building Brand Loyalty and TrustLinkedInFacebookInstagramListen & SubscribeApple PodcastsGoogle PodcastsSpotifyYouTubePodchaserOvercastAmazon MusicWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at trustcast@jmh.media You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!

Dec 2020

27 min 14 sec

It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us they’re more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust. 

Nov 2020

6 min 4 sec