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Future Proof

By Kantar & Saïd Business School

The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

  1. 1.
    38. What is the future of automotive? with Mat Heinl09/15/2019
    30:44
  2. 2.
    37. Why does eBay advertise on TV? with Gareth Jones09/09/2019
    28:54
  3. 3.
    36. Can a machine be creative? with Perry Nightingale09/01/2019
    21:30
  4. 4.
    35. Can marketing make us enjoy food more? with Dr Cammy Crolic08/25/2019
    25:52
  5. 5.
    34. How can we make online advertising better? featuring Teads08/15/2019
    24:00
  6. 6.
    33. How can brands make the most of Pinterest? with Jon Kaplan08/09/2019
    18:56
  7. 7.
    32. What’s changed in the agency world? with MediaCom’s Nick Lawson08/02/2019
    22:45
  8. 8.
    31. Why is Spotify getting into podcasts? with Danielle Lee07/23/2019
    22:47
  1. 9.
    30. What’s it like to work at Facebook? with Steve Hatch07/21/2019
    25:44
  2. 10.
    29. What makes a game-changing CMO? with Nadine Dietz07/12/2019
    24:25
  3. 11.
    28. How can marketers bring more joy to their work?07/08/2019
    25:01
  4. 12.
    BONUS: Why should we care about brand value?07/03/2019
    28:24
  5. 13.
    27. How does Google balance creativity and technology?07/01/2019
    22:03
  6. 14.
    Live at Cannes Lions: Does the ad industry need to be overhauled? with Cindy Gallop06/21/2019
    19:52
  7. 15.
    Live at Cannes Lions: Why should creatives embrace AI?06/20/2019
    18:41
  8. 16.
    Live at Cannes Lions: In a tech-centric world, how does Unilever retain its place in the cultural conversation?06/19/2019
    12:56
  9. 17.
    Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar06/18/2019
    20:25
  10. 18.
    Live at Cannes Lions: Why are we still talking about brand purpose? with P&G06/17/2019
    20:21
  11. 19.
    26. What can advertising do about “toxic masculinity”?06/09/2019
    28:41
  12. 20.
    25. How much branding can you put in branded content?05/24/2019
    28:31
  13. 21.
    24. What is the best way to achieve business growth?05/10/2019
    27:52
  14. 22.
    23. How can brands get gender right?04/26/2019
    28:05
  15. 23.
    22. How do you name a corporate brand? with Essity04/15/2019
    28:25
  16. 24.
    21. Future Proof LIVE: What Women Want? Panel Discussion at Saïd Business School04/01/2019
    40:21
  17. 25.
    20. How does the BBC use audience data?03/11/2019
    23:46
  18. 26.
    19. Should marketers invest in AI?03/01/2019
    25:00
  19. 27.
    BONUS: What Women Want? Exhibition Audio Tour by Kantar02/25/2019
    21:03
  20. 28.
    18. What is the business case for marketing?02/15/2019
    24:36
  21. 29.
    17. Is advertising diverse enough?01/30/2019
    26:19
  22. 30.
    16. What is the future of news?01/18/2019
    26:59
  23. 31.
    15. Can a business be truly customer-centric?01/04/2019
    27:45
  24. 32.
    14. What is Twitter’s role in the media mix?12/18/2018
    24:25
  25. 33.
    BONUS: How will the media landscape change in 2019?12/12/2018
    28:17
  26. 34.
    13. How can businesses close the narrative gap?12/06/2018
    25:39
  27. 35.
    12. Are brands paying enough attention to audio?11/23/2018
    22:50
  28. 36.
    11. Future Proof LIVE: What is marketing’s role in the boardroom?11/16/2018
    41:09
  29. 37.
    10. What can marketers learn from the dark web?11/11/2018
    25:38
  30. 38.
    9. Is advertising creative enough?10/26/2018
    21:50
  31. 39.
    8. What is the future of radio?10/12/2018
    25:10
  32. 40.
    7. Is voice technology the next big thing?09/24/2018
    24:56
  33. 41.
    6. Do Facebook adverts work?09/05/2018
    24:16
  34. 42.
    5. What skills do marketers really need?08/22/2018
    24:56
  35. 43.
    4. Where are all the women in advertising?08/20/2018
    20:40
  36. 44.
    3. Can brands use technology to become more ‘human’?07/30/2018
    27:00
  37. 45.
    2. What does ‘trusting a brand’ actually mean?07/20/2018
    24:37
  38. 46.
    1. Are social influencers worth the investment?07/20/2018
    23:24

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