Future Proof

By Kantar & Saïd Business School

The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

  1. 1.
    10. How do you launch a sustainable brand?
    16:47
  2. 2.
    9. How can sponsored entertainment support brand purpose?
    23:45
  3. 3.
    8. How will African brands thrive?
    18:36
  4. 4.
    7. How does Unilever approach sustainable innovation?
    23:25
  5. 5.
    6. What’s next for retail?
    23:56
  6. 6.
    5. How does a global agency stay agile?
    21:40
  7. 7.
    4. How can you use AI for better outcomes in media?
    21:01
  8. 8.
    3. How can social influencers help brands?
    29:44
  1. 9.
    2. What is changing in the world of advertising?
    25:07
  2. 10.
    1. How will radio and out-of-home advertising evolve?
    20:54
  3. 11.
    73. How can brands make the most of Snapchat?
    23:24
  4. 12.
    BONUS: What’s next for marketing? with Mark Read, WPP
    17:44
  5. 13.
    72. Where do great ads thrive?
    28:01
  6. 14.
    71. How did BlackRock find its purpose?
    27:12
  7. 15.
    70. What is authentic marketing?
    23:31
  8. 16.
    69. What makes JD.com a winning brand?
    25:06
  9. 17.
    68. Why do attitudes about gender equality matter?
    33:00
  10. 18.
    67. What makes a winning advert?
    17:36
  11. 19.
    66. How has COVID-19 challenged media agencies?
    23:55
  12. 20.
    65. What does the future hold?
    34:00
  13. 21.
    64. Why should brands care where their ads appear?
    26:31
  14. 22.
    63. Why should brands embrace the circular economy?
    25:56
  15. 23.
    62. What does it mean to be color brave?
    22:01
  16. 24.
    61. How do we make fashion sustainable?
    27:55
  17. 25.
    60. Why should you care about TikTok?
    18:51
  18. 26.
    59. What happened to Cannes Lions?
    21:26
  19. 27.
    58. How is radio coping with COVID-19?
    23:23
  20. 28.
    57. How does politics affect brands in America? with Joel Benenson
    27:40
  21. 29.
    56. Does conversational AI give us better insights?
    27:48
  22. 30.
    55. How can search data build a winning content strategy?
    26:18
  23. 31.
    BONUS: How will COVID-19 affect media and advertising?
    20:43
  24. 32.
    54. How do consumer conversations affect your brand?
    23:38
  25. 33.
    BONUS: How is COVID-19 impacting customer experience, and financial services?
    15:27
  26. 34.
    BONUS: How can brands survive COVID-19?
    21:33
  27. 35.
    BONUS: What lessons can brands learn from China?
    23:28
  28. 36.
    BONUS: How will COVID-19 change global healthcare?
    19:53
  29. 37.
    BONUS: What is the impact of COVID-19 on grocery and retail?
    22:21
  30. 38.
    53. What is the future of sustainable urban mobility?
    29:24
  31. 39.
    52. What’s not going to happen in marketing?
    25:09
  32. 40.
    51. What’s next in media and marketing?
    28:26
  33. 41.
    50. What’s changing media agencies in 2020?
    24:05
  34. 42.
    49. How do you transform marketing in a 500-year-old business?
    26:41
  35. 43.
    48. Why does marketing need to be sustainable?
    26:26
  36. 44.
    47. How can you make the most of chatbots?
    23:23
  37. 45.
    46. What makes marketers inspiring?
    29:48
  38. 46.
    45. How can you make the world a better place?
    31:00
  39. 47.
    44. How do you produce news in a digital world?
    26:40
  40. 48.
    43. How do you delight Indian banking customers?
    24:17
  41. 49.
    42. How can marketing change a company’s culture?
    28:42
  42. 50.
    41. Are marketers realising the full potential of AI and machine learning?
    29:24

Listen to Future Proof now.

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