This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

The Science of Storytelling

By Pressboard

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will. This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

Listen to The Science of Storytelling now.

Listen to The Science of Storytelling in full in the Spotify app