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The Science of Storytelling

By Pressboard

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will. This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

  1. 1.
    It All Starts With Trust - Tiffanie Johnson from USA TODAY NETWORK and Jules Dewey from Five Star Senior Living: S2E1607/29/2020
  2. 2.
    Refuse to Compromise with Allyson Witherspoon from Nissan: S2E1507/15/2020
  3. 3.
    From the Bulls to Brandshop with Yosef Johnson from Group Nine Media: S2E1105/27/2020
  4. 4.
    Between You, Me, and 5G with Marinn Jackson from Verizon Media: S2E1005/20/2020
  5. 5.
    Big, Scary, Ambitious Ideas with Jeremy Elias from The Atlantic: S2:E905/13/2020
  6. 6.
    Building Adventurous Content with Darcy Lewis from Mansueto Ventures: S2E805/06/2020
  7. 7.
    A Different Kind of Viral with David Amrani from Digiday: S2E704/29/2020
  8. 8.
    Recipes for Change with Annie Carroll from Apartment Therapy Media: S2E604/22/2020

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