Digital Marketing from Digital Opps

Michael Winn

Insights, tips and strategies to grow your business leveraging digital marketing.

All Episodes

Check out this episode, where we quickly unpack the must have tactics for digital brand growth in 2022.    For more digital marketing strategies and tactics to help grow your business, visit https://rboa.com/blog

Oct 28

9 min 59 sec

In today’s competitive job market, brands who understand the digital advantage of creating a job board on their own website will inherently see a spike in website traffic. In this episode of the Digital Opps Digital Marketing Podcast, our Chief Digital Officer, Michael Winn, reveals the secret SEO superpowers of a job board. For more digital marketing trends and tactics to help grow your website, visit our website: https://rboa.com/blog/

Oct 11

22 min 36 sec

Are you thinking about launching a podcast for your brand, but struggling where to start? If so, this episode is a MUST read. We cover 14 important elements of a successful podcast marketing plan. This step-by-step outline will ensure your podcast reaches your target audience quickly and effectively.   Looking for more digital marketing tips and hacks? Visit https://rboa.com/blog

Sep 24

22 min 8 sec

Over the past 18 months, the virtual brand engagement timeline has rapidly advanced. The wide spread adoption of online tools and streaming channels has disrupted the status quo of online community activities. In this episode, we unpack seven sparks of how to be prepared for the coming NFT brand tsunami. Tune in to learn more.  For more digital marketing strategies and tactics, visit https://rboa.com/blog

Aug 2

26 min 25 sec

Imagine your brand is spending thousands of dollars on digital ads to help grow your business or you are relying on digital ads running on your site  only to find out someone was inflected by malware just by visiting your website! In today's episode, we take a serious look at the dark side of digital advertising. Listen in as Kathleen Booth from Clean.io shares her insight and learn how to protect your brand's reputation and website. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

Apr 16

25 min 31 sec

LinkedIn traffic has soared over the past 18 months. Has your company taken advantage of the enhancements of the LinkedIn Ads platform? In this episode, we dive into the six steps to scale your LinkedIn marketing strategy with guest Anthony Blatner Founder, CMO - Speedworks Social. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 9

25 min 56 sec

Is your brand exploring the option of live stream as a content strategy? In this episode, we discuss what are the mistakes to avoid and how to accelerate your live stream brand while maximizing your customer lifetime value with special guest Stefan Georgi of Copy Accelerator. For more digital marketing strategy and tactics, visit https://rboa.com/blog

Mar 12

24 min 54 sec

As a result of the pandemic, more and more brands are launching ecommerce brands focused on direct to consumer. So what are the pitfalls to avoid when launching your ecommerce brand? Listen in as we discuss the topic with Lucas DiPietrantonio, CEO and Co-founder, of DARKROOM. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 5

21 min 34 sec

With the announcement from Apple regarding data privacy, many digital marketers are scrambling on how to survive the changes. In this episode, Chris Mercer from MeasurementMarketing.io reveals 8 steps to adjust to these changes. For a special FREE offer from "Mercer" visit, https://MeasurementMarketing.io/digitalopps To learn more about other digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 4

22 min 25 sec

Today's episode: Finding the sweet spot between brand and demand with Carl Fremont, CEO Quigley-Simpson. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 2

24 min 9 sec

Since the pandemic, businesses across nearly every market segment have faced tremendous obstacles as they try to maintain or exceed their growth goals. What emerging trends are taking place as a result of work-from-home and other economic factors. What has changed in the traditional business development strategies? Join us as our guest Dan Englander, CEO/Founder of Sales Schema shares his insight. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Feb 15

23 min 39 sec

We are living in an experiential economy—so how do we adapt, now that in-person experiences are put on hold? Digital experiences. In fact, with B2B’s longer customer acquisition timeline, digital experiences offer an even wider opportunity to provide touch points along the purchasing journey. From advocacy to renewal or upgrading—through landing pages, ebooks, infographics, product pages, or reports—B2B companies should bring immersive experiences into every stop of the customer journey. Joined today on the show is Zarina Stanik, Director of Events from Ceros. Zarina will discuss the five levels of experiential content—narrative, visual, integrated, interactive, and immersive—and how to incorporate those into each level of your acquisition strategy. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 22

19 min 35 sec

To say that the current climate for brand messaging and marketing is volatile is a complete understatement. In today's episode, we unpack "Max Move Marketing: How to Make a Social Impact that Drives the Bottom Line" with guest Lola Bakare. Tune in and get ready to take notes! This is a powerful episode you don't want to miss. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 15

28 min 17 sec

Is your business running digital display or programmatic ads? This episode is a MUST. Dr Augustine Fou dives into his recent article from Forbes where he outlines BIG fraud in the digital marketing ecosystem. Tune in to learn more! For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 14

27 min 48 sec

Has your small business hit the growth ceiling? If so, this episode is for you! We are joined by Bryan Clayton from GreenPal, a service-based marketing place in the lawncare maintenance segment. Bryan shares his journey and the growth markers from start up to $20M in revenue. Tune in to hear his story! For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 8

22 min 57 sec

In a recent interview with Kevin O'Leary, he describes how the majority of his businesses grew in 2020. That interview truly inspired this episode, we carefully unpack three essential business growth hacks you need to make in order to thrive in 2021. These three hacks are simple to integrate into your marketing plan and/or your daily routine. Tune in to learn more. For more digital marketing strategies, visit our blog at https://rboa.com/blog

Jan 4

26 min 15 sec

What's the pandemic pivot for any business growth strategy in 2021? Guest on the show is Erik Huberman, former Forbes 30 Under 30, of Hawke Media. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Nov 2020

26 min 34 sec

Today's episode: Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels. Joined by guest speaker, Zenia Johnson, 3Q Digital. For more digital marketing straties and tactics, visit https://rboa.com/blog

Nov 2020

23 min 28 sec

If you are searching for the most effective way to boost your brand reach right now, this episode is for YOU! We take a deep dive into the trends and forecast for content strategy in 2021. Steve shares his insight on how he grew his business by 300% in just 36 months! We hope you enjoy Rebooting Your Content Strategy to Reignite Your Brand for 2021 with guest, Steve Pockross, CEO from Verblio.  For more digital marketing episodes, visit https://rboa.com/blog Interest in learning more about Verblio? Visit the Verblio website or Steve's LinkedIn

Oct 2020

26 min 7 sec

With the spike of internet traffic due to more people working from home and spending more time on the web, how will "good" brands earn the trust of their target audience. In this episode, we explore digital amplification, content strategy and modern tactics for the web with our guest Dan Greenberg, Founder and CEO of Sharethrough. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Oct 2020

30 min

The connected and linear TV ad space has dramatically shifted over the past 12 months. Tune into this power packed episode where we discuss screen-to-screen strategies with Sara Rethinger of Amobee.com. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Sep 2020

25 min 21 sec

This is one the best episodes ever! Kevin Urrutia shares his story of how he successfully started, grew and scaled his small business in just 18 months. Get ready to tune-in and take notes.  For more digital marketing tips and strategies, visit https://rboa.com/blog

Sep 2020

22 min 51 sec

Many data sources have completed their reviews and digital reports and they are point to the same conclusion, website traffic across every vertical is up 30% year over year. However, there is a bid disconnect in on specific area or channel that many businesses are over looking. Regardless of whether your business has been severely impacted in a negative or positive way, this channel should be addressed as it has massive ROI for the future of your business. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jul 2020

25 min 52 sec

Welcome to the new normal? What are the best strategies for customer acquisition in the new normal? In this episode, we discuss the three stages of customer acquisition that are blowing up and producing serious longterm brand equity and ROI. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jul 2020

25 min 13 sec

What is brand empathy? Why should you care? In a HubSpot survey, 42% of business are failing at brand empathy. In today's episode, we look at eight action points that brands like Apple, Dell, BestBuy, Uber and AirBnB use to deploy brand empathy which result in massive ROI. Tune in! For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jun 2020

25 min 50 sec

If your company or association is thinking about taking your annual conference virtual, this episode is absolutely for you. We cover 27-points that should be taken into consideration. These points cover a 360 degree of attendee experience, exhibitor and sponsor opportunities as well as the longterm revenue potential beyond the conference. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jun 2020

29 min 57 sec

Many businesses across America have experienced significant challenges as a result of the COVID-19 pandemic. In today's episode, we care joined by  Tony Guarnaccia to discuss the three small steps business should take in growing profit after a crisis. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 2020

21 min 23 sec

Normally during a time of crisis, TV time spikes dramatically, but the new normal is turning to mobile platforms as our primary news sources. If your brand has not developed an audio-based marketing plan, now is the time. Tune in as we discuss these vital building blocks! For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 2020

27 min 1 sec

Leveraging the power of influencer marketing can be a game changer for your business. How do major brands like Coca-Cola, Home Depot and Under Armour execute their influencer campaigns? Nancy Rothman from Sideqik takes us behind the scenes of how major brands grow and activate their online community through authentic influencer connections. Listeners of the this show can take advantage of a Sideqik special offer by visiting https://sideqik.com/smb

May 2020

25 min 3 sec

In this episode, we wrap up YouTube Video SEO. For brands looking to boost their YouTube channel reach and increase their video ranking, this is a MUST tune in episode!  For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 2020

17 min 53 sec

Are you looking for a cost effective way to market your business? In today's episode, you will learn the superpower ranking signals as part two of our comprehensive tutorial on YouTube Video SEO. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 2020

19 min 7 sec

One of the most underutilized digital marketing strategies by brands is YouTube video SEO. YouTube videos, when optimized properly, have massive upside to amplifying your brand reach. In today’s episode, we will cover the first two important elements of optimizing your video content. The first is how to find magical topics and the second is the recipe for creating high-retention videos. For more digital marketing strategies and tactics, visit https://rboa.com/blog/

May 2020

19 min 18 sec

Is it really possible to launch a brand new solopreneurship business on a $17 annual budget? Yes. In this episode, we outline the step-by-step process of how to do it. It really doesn't matter if you are tech savvy or not, this isn't rocket science, but you need to know the right resources to get started on building your digital headquarters. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 2020

22 min 29 sec

The Department of Labor estimates that more than 26 million Americans have filed for unemployment since March 14, 2020 due in large part to COVID19. As small businesses begin to recover from this, there will be a significant salary reset for employees of small businesses. So why will personal branding play such as large role in the gig economy of 2021? Tune in to learn how and why it matters. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 2020

24 min 32 sec

This week YouTube celebrates 15 years of hosting videos and becoming the second most popular search engine next to Google. So why do only 9% of small business owners use YouTube to promote their business. How much money could they be leaving on the table? Tune in to find out. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 2020

26 min 7 sec

History can be a great indicator of what could happen in the future. By looking at what occurred following the market crash of 1929 and/or the Cuban Missile Crisis, we can anticipate how society will prioritize spending and how brands can improve consumer confidence. So what do brands do now and then what happens next? Let's explore the possibilities and create a plan for future growth. Tune in. For more digital marketing strategies, visit https://rboa.com/blog

Apr 2020

29 min 31 sec

Many small businesses are scrambling to find ways to navigate the volatile economic landscape right now. In today's episode, we are joined by Katie Lilly from Lillyfield Accounting Solutions to discuss the federal and local programs and how to avoid delays in submitting your forms as well as forecasting cash flow for your business. Tune in. For more resources, visit https://rboa.com/blog

Apr 2020

29 min 22 sec

Now more than ever brands are scrambling on ways to provide value to their customer or member base. In this episode we discuss the 9 steps to developing and launching a virtual learning or membership engagement area for your website. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 2020

9 min 33 sec

Reports from many sources indicate that internet traffic is up almost 30 percent as Americans are attempting to flatten the curve of the spread of COVID-19. Whether working from home or just staying at home, the ripple effect is amplifying organic search queries. Now is the time to double down on your SEO tactics. In this episode, we are joined by Matt Beaulieu of HUbShout to discuss what tactics to execute RIGHT NOW. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 2020

25 min 40 sec

This is great news for many small businesses across the globe as the two biggest digital ad platforms announce that they are offering support for advertisers. Facebook is offering $100M in Advertising & Grants plus Google is offering $340M in Free Ads. Tune in to learn more. For more information to these programs, visit our blog: https://rboa.com/digital-advertising-help-for-smbs-facebook-offers-100m-in-advertising-grants-plus-google-offers-340m-in-free-ads/

Apr 2020

22 min 41 sec

Why is SEO so important right now? Why should your business pay close attention to SEO in 2020? As a result of COVID-19, more people are turning to the internet to find answers to their questions. In this episode, we review the 12 point checklist for an emergency SEO strategies plan. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 2020

29 min 59 sec

With more and more people using the internet to search for special store hours, available products or limited service offerings in the midst of COVID-19, it is absolutely critical that brands have a rock solid SEO plan. In this episode, our guest is George Papadeas from the HOTH as we dive deep into the must-have strategies for the remainder of 2020. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 2020

26 min 47 sec

As a result of the explosion of online traffic on the internet in the last 30 days, businesses should take a very close look at their Google Analytics console. Many business owners make the assumption that everyone behaves (consumes content) the same way that they do. Not true. In this episode, we outline how to create a 60-day action plan based on the data (not personal opinion) recorded in your Google Analytics account. Tune in to learn more. For more digital marketing tactics and strategies, visit https://rboa.com/blog

Mar 2020

24 min 12 sec

During these challenging times, businesses must explore innovative ways to stay connected with their customers and clients. In this episode, we discuss seven simple steps to stay connected and increase your brand reach. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 2020

25 min 48 sec

Now more than ever brands must provide meaningful digital touch points during the digital consumer life cycle. During this episode, we cover best practices and pitfalls to avoid in executing a sound omnichannel marketing plan with special guest Rytis Lauris of Omnisend. Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 2020

27 min 25 sec

For many businesses and/or associations the annual conference or summit is either number one or number two in terms of revenue. With the disruption of COVID-19, many organizations are canceling these events. In this episode, we discuss making the shift to a virtual event. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 2020

24 min 27 sec

No doubt that every business on the planet has been or will be impacted by COVID-19 in 2020. Some businesses are already seeing the impact of social distancing and self-quarantines. One aspect that is being greatly overlooked is the surge in internet traffic. Global traffic is up 10% and regionally up 30%, so how has your business adapted its digital footprint? Tune in. For more digital marketing strategies and tactics, visit https://rboa.com/blog 

Mar 2020

22 min 45 sec

In this episode we are joined by Brad Williams from WebDevStudios as we discuss how he grew his small agency into a powerhouse remote team while leveraging the scalability of WordPress. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 2020

29 min 15 sec

The shift in consumer demand to find relevant and meaningful results according to their search query is grossly underestimates. Brands must understand how to blend art (creative) and science (data) to craft the right message and deliver it to the right audience. What has worked over the last few years isn't going to get the job done. How can brands pivot to find meaning connections and growth their business in 2020? Tune in as we are joined by Paxton Gray from 97th Floor as we explore the digital road ahead. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Feb 2020

27 min 5 sec

In today's episode, we discuss the challenges that medical professionals and clinics face in executing their digital marketing campaigns and how it relates to HIPAA compliance. We are joined on the show by Lori Hibma from CP Solutions. For more digital marketing strategies and tactics, visit https://rboa.com/blog

Feb 2020

25 min 38 sec