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AEC Marketing for Principals

By Katie Cash and Judy Sparks

AEC Marketing for Principals is brought to you by Judy Sparks and Katie Cash of Smartegies LLC. Katie and Judy are expert marketers in the AEC industry and built environment. They guide AEC Principals toward building stronger brands, implementing effective communications, and developing winning strategies and proposals. Over the course of this series, you'll hear smart advice, practical strategies, new marketing techniques, and diverse guests with a range of specialties and experience. The goal is to help you do more than just survive in today’s aggressive environment: you’ll be able to learn and thrive through relevant, timely, and informative conversations.

  1. 1.
    Episode 31: 2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year10/14/2020
  2. 2.
    Episode 30: Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter09/02/2020
  3. 3.
    Episode 29: How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.08/19/2020
  4. 4.
    Episode 28: Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build - BTS, Inc.08/05/2020
  5. 5.
    Episode 27: Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman07/01/2020
  6. 6.
    Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler06/19/2020
  7. 7.
    Episode 25: Living in the Liminal Space: New Procurement Processes, with Marvin Woodward06/03/2020
  8. 8.
    Episode 24: Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash05/21/2020
  1. 9.
    Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash04/16/2020
  2. 10.
    Episode 22: AEC Marketing for Principals Season 1 Wrap-Up, with Katie Cash11/06/2019
  3. 11.
    Episode 21: How to Win Work With ARCO, with Jake Stefan10/23/2019
  4. 12.
    Episode 20: How and Why You Should Build a Marketing Team, with Whitney Thrower10/16/2019
  5. 13.
    Episode 19: How to Win Work With Highlands Residential, with Dave Loeffel10/09/2019
  6. 14.
    Episode 18: How to Win Work With Pattillo Industrial Real Estate, with Larry Callahan10/02/2019
  7. 15.
    Episode 17: Using ABM to Generate Marketing Qualified Leads (MQL’s) and Grow your Business, with Katie Fisher, Sr. Director of Field Marketing at JLL09/25/2019
  8. 16.
    Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash09/18/2019
  9. 17.
    Episode 15: The Construction Channel, with Aaron Wright09/11/2019
  10. 18.
    Episode 14: The Emotional Side of Marketing, with Brent Darnell09/04/2019
  11. 19.
    Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash08/28/2019
  12. 20.
    Episode 12: How to Win work with Georgia Tech, with Scott Jones08/21/2019
  13. 21.
    Episode 11: The Missing Link in Your AEC Marketing Strategy, with Brenda Christman08/14/2019
  14. 22.
    Episode 10: Winning AEC Projects From the State, with Marvin Woodward08/07/2019
  15. 23.
    Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash07/31/2019
  16. 24.
    Episode 8: Picking Up the Slack: Marketing as a Company-Wide Effort, with Scott Steiding07/24/2019
  17. 25.
    Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash07/17/2019
  18. 26.
    Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash07/10/2019
  19. 27.
    Episode 5: Understanding the Importance of Company Culture, with Tracey Sibley07/03/2019
  20. 28.
    Episode 4: AEC Branding After a Merger or Acquisition, with Donya Edler06/26/2019
  21. 29.
    Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash06/19/2019
  22. 30.
    Episode 2: Maximizing the Impact of AEC Proposals, with Jere Smith06/12/2019
  23. 31.
    Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner05/29/2019

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