AEC Marketing for Principals

By Katie Cash and Judy Sparks

AEC Marketing for Principals is brought to you by Judy Sparks and Katie Cash of Smartegies LLC. Katie and Judy are expert marketers in the AEC industry and built environment. They guide AEC Principals toward building stronger brands, implementing effective communications, and developing winning strategies and proposals.Over the course of this series, you'll hear smart advice, practical strategies, new marketing techniques, and diverse guests with a range of specialties and experience. The goal is to help you do more than just survive in today’s aggressive environment: you’ll be able to learn and thrive through relevant, timely, and informative conversations.

  1. 1.
    How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage
    35:44
  2. 2.
    Diversity & Inclusion Programs: How to Do Them Right
    33:23
  3. 3.
    Howard Wertheimer Explains it All: 2022 Planning, Winning Top Talent, Hybrid Work Environments, and Diversity and Inclusion.
    35:53
  4. 4.
    Know Your Value: Empowering Seller-Doers, Driving Profitability, and Having Tough Conversations
    43:03
  5. 5.
    Everything’s a Negotiation: How Effective Communication Drives Revenue
    51:13
  6. 6.
    The AEC Revenue Driver
    17:45
  7. 7.
    Episode 34: Season 2 Wrap-Up, with Katie Cash
    10:57
  8. 8.
    Episode 33: The K-12 Market Outlook: Technology, Procurement, and COVID’s Impact with Jere Smith, Director of Capital Improvements for Atlanta Public Schools
    26:00
  1. 9.
    Episode 32: What Owners Look For in AEC Partners, with Katie Leonard of Wellstar Health System
    40:00
  2. 10.
    Episode 31: 2021 Planning and Budgeting: What AEC Firms Should Include in their Sales & Marketing Plans Next Year
    33:07
  3. 11.
    Episode 30: Selling Trust and Building Relationships, with Joe Mynhier, Author of, The Introverted Hunter
    39:30
  4. 12.
    Episode 29: How to Build Successful Corporate Relationships, with Paul Springthorpe of Ryan Companies US, Inc.
    49:12
  5. 13.
    Episode 28: Living in the Liminal Space: State of Industrial Development, with Jake Stefan of ARCO Design/Build - BTS, Inc.
    32:27
  6. 14.
    Episode 27: Living in the Liminal Space: Economic Impact of COVID-19, with Evelina Roseman
    43:34
  7. 15.
    Episode 26: The Importance of Communication During a Social Movement, with Katie Cash and Donya Edler
    23:04
  8. 16.
    Episode 25: Living in the Liminal Space: New Procurement Processes, with Marvin Woodward
    36:41
  9. 17.
    Episode 24: Don’t Lose it in the [Virtual] Interview: Best Practices for AEC Virtual Interviews, with Katie Cash
    9:11
  10. 18.
    Episode 23: Driving Your Business & Staying Connected During COVID-19, with Judy Sparks and Katie Cash
    20:50
  11. 19.
    Episode 22: AEC Marketing for Principals Season 1 Wrap-Up, with Katie Cash
    10:01
  12. 20.
    Episode 21: How to Win Work With ARCO, with Jake Stefan
    42:28
  13. 21.
    Episode 20: How and Why You Should Build a Marketing Team, with Whitney Thrower
    28:53
  14. 22.
    Episode 19: How to Win Work With Highlands Residential, with Dave Loeffel
    24:26
  15. 23.
    Episode 18: How to Win Work With Pattillo Industrial Real Estate, with Larry Callahan
    34:54
  16. 24.
    Episode 17: Using ABM to Generate Marketing Qualified Leads (MQL’s) and Grow your Business, with Katie Fisher, Sr. Director of Field Marketing at JLL
    25:09
  17. 25.
    Episode 16: Account Based Marketing, with Judy Sparks and Katie Cash
    33:16
  18. 26.
    Episode 15: The Construction Channel, with Aaron Wright
    32:22
  19. 27.
    Episode 14: The Emotional Side of Marketing, with Brent Darnell
    49:48
  20. 28.
    Episode 13: What Owners Have to Say, with Judy Sparks and Katie Cash
    53:14
  21. 29.
    Episode 12: How to Win work with Georgia Tech, with Scott Jones
    33:14
  22. 30.
    Episode 11: The Missing Link in Your AEC Marketing Strategy, with Brenda Christman
    44:19
  23. 31.
    Episode 10: Winning AEC Projects From the State, with Marvin Woodward
    42:26
  24. 32.
    Episode 9: Sales, and Business Development – What’s the Difference? with Judy Sparks and Katie Cash
    42:41
  25. 33.
    Episode 8: Picking Up the Slack: Marketing as a Company-Wide Effort, with Scott Steiding
    43:26
  26. 34.
    Episode 7: How AEC Firms are Solving Today’s Difficult Lead Gen, Recruiting, and Marketing Challenges, with Judy Sparks and Katie Cash
    52:46
  27. 35.
    Episode 6: Overcoming the Skills Gap in AEC Marketing, with Judy Sparks and Katie Cash
    31:10
  28. 36.
    Episode 5: Understanding the Importance of Company Culture, with Tracey Sibley
    43:27
  29. 37.
    Episode 4: AEC Branding After a Merger or Acquisition, with Donya Edler
    30:39
  30. 38.
    Episode 3: The Art of the Pitch: AEC Marketing Strategies for Better Presentations, with Judy Sparks and Katie Cash
    40:53
  31. 39.
    Episode 2: Maximizing the Impact of AEC Proposals, with Jere Smith
    41:51
  32. 40.
    Episode 1: The Benefits of Podcasting for AEC Firms, with hosts Katie Cash and Judy Sparks and special guest Stephen Woessner
    30:08

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