Automation Unplugged Podcast

Ron Callis

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

All Episodes

Here are some of the topics Ron had the opportunity to discuss with Ron Wanless:Lessons learned over the 40 years in the CI industryHow to build a business model to withstand economic recessionsThe importance of updating and communicating price changesThe benefit of certifications and credentials in the CI spaceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au194SHOW NOTESRon Wanless founded Technology Design Associates a smart home automation design and integration firm with offices in Oregon, Washington, Idaho, Nevada, and Arizona. TDA specializes in turning a house into a home by simplifying the control of the many integrated systems. Ron holds multiple credentials including Designer, Installer, Certified Outreach Instructor, and Network certification from CEDIA as well as a low voltage electrical license. Ron is currently working on a lighting designer certification through the American Lighting Association.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Dec 1

51 min 27 sec

Here are some of the topics Ron had the opportunity to discuss with Theo Tsavoussis:What is Bitcoin and how does it workHow Bitcoin promotes the development of renewable energy sourcesCentralized vs Decentralized BlockchainsThe future of Bitcoin and other cryptocurrenciesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au193SHOW NOTESIn 1997, Theo founded Prometheus Systems, an A.V. integration company that specializes in high-end residential projects. While Prometheus Systems is based in the Bahamas, Theo has completed projects throughout the Caribbean and throughout North and South America. After reading Satoshi Nakamoto's white paper, an informational guide about Bitcoin, in 2011, Theo became interested in Bitcoin. Today, Theo is a Crypto Investor and active speaker and educator having led numerous talks on the future of cryptocurrency.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Nov 16

1 hr 23 min

Here are some of the topics Ron had the opportunity to discuss with Paul Starkey:Aspire Liquidity Partners, a guided partnership designed to position your company for maximum value extractionPrepTech, a job program dedicated to training and connecting qualified talent to businesses in the CI industryHow Paul and his wife are fighting against sex trafficking through their organization, Building Better LivesDMF Lighting's partnership with Building Better LivesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au192SHOW NOTESPaul began his CI career at ELAN under Square D in 1993. As the Sales Vice President at Elan, he engineered a buyout with fellow managers and sold the business to Nortek Control in 2003. Over the years, Paul has raised venture capital and been involved in a dozen buy-sell transactions. Recently, Paul sold VITAL MGMT and has co-founded PrepTech and Aspire Liquidity Partners with Steve Firszt. They have also authored Hitting for the Cycle, a guidebook for the CI space.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Nov 4

1 hr 4 min

Here are some of the topics Ron had the opportunity to discuss with Jeff Costello:The 2021 Fall Azione Conference in NashvilleThe recent acquisition of Nortek ControlThe importance of feedback and how to successfully grow partnershipsJeff's novel, Surfing With the BishopThe latest issue with shipping delays and product shortagesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au191SHOW NOTESAs a recognized sales leader focused on driving revenue through resellers, strategic partnerships, and direct sales, Jeff Costello has over 25 years of CI industry experience. He has led worldwide sales teams, supported partners in over 100 different countries, and participated in numerous company acquisitions. Currently, Jeff is Vice President of Sales for Nortek Control. Jeff is also the author of Surfing with the Bishop, a funny novel about working in the technology industry.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Oct 27

1 hr 2 min

Here are some of the topics Ron had the opportunity to discuss with Scott Abel:The experience gained and lessons learned while working in Silicon ValleyThe importance of brand consistency and how to avoid brand confusionUsing criticisms as motivation to grow and improveBuilding relationships with photographers and videographersCreating and maintaining a social media presenceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au190SHOW NOTESAs the Director of Quality & Customer, Scott Abel is focused on brand management, marketing analytics, and content strategies at SAV. After graduating from Montana State University in 2002, he worked as an in-house designer of a well-respected ranch and home supply store. Scott then went on to pursue his master’s degree at the Academy of Art University which catapulted him into freelancing at design firms throughout Silicon Valley. After eight years in the Bay Area, Scott moved back to Montana and joined the team at SAV Digital Environments.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Oct 20

1 hr 6 min

Here are some of the topics Ron had the opportunity to discuss with Robert Burns:The importance of differentiating your brandThe importance of job descriptions and clarity in roles and responsibilitiesCO-DA, a training University, a training process for new hires and support for current employeesCompany culture and how it impacts all aspects of the businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au189SHOW NOTESRobert Burns is COO at CO-DA with over 20 years of audio-video experience. He focuses on growing and improving their performance and efficiency across all departments. In 2010, Robert and Chris Wissa merged their companies and founded Audio Video Concepts & Design, Inc headquartered in Indian Trail, North Carolina. In 2019, Chris and Robert decided to rebrand their firm to what is now known as CO-DA. Robert is also on the Savant Advisory Council and was recently a Keynote Speaker at the Azione Unlimited Conference in 2021.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Oct 13

1 hr 3 min

Here are some of the topics Ron had the opportunity to discuss with Casey Levy-Tulloch:The challenges of getting a start-up business off the groundThe simple, magical experience of Josh.aiThe importance of privacy and security with a voice control serviceThe One Firefly and Josh.ai partnershipTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au188SHOW NOTESCasey joined the Josh.ai team as an early employee over four years ago and now manages the company's business strategy and partnerships as Manager of Business Development. As a former collegiate athlete, he brings a competitive drive and team-oriented mindset that has helped drive Josh.ai’s rapid growth.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Oct 5

1 hr 3 min

Here are some of the topics Ron had the opportunity to discuss with Shawn Hansson:Building an award-winning business from a humble start in Shawn's garageOne of Logic's hardest and biggest projects deploying a Crestron system in a former missile silo turned bunker in KansasIncrease in morale and work culture after returning to the officeTrends in commercial technology in the workplaceTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au187SHOW NOTESShawn founded Logic Integration in 2004, a Colorado-based audiovisual and automation firm specializing in the design and installation of easy-to-use technology in homes and businesses. Today, Logic Integration has been recognized for numerous accolades such as Inc 500/5000, Colorado Companies to Watch, and CEDIA Contractor of the Year. Shawn is also a presenter and panelist for events throughout the AV industry such as CEDIA, ProSource, and CES to name a few.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Sep 22

1 hr 2 min

Here are some of the topics Ron had the opportunity to discuss with Jeff Binette:Lessons learned from growing up in an entrepreneurial familyAdding One Vision as their partner for after-sales service and supportLabor shortage challenges and solutionsPartnering with electricians to provide lighting fixture and lighting control solutionsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au186SHOW NOTESJeff is the current President at SmartHome Solutions. His background started after graduating from Bryant University with a concentration in Computer Science, Jeff held several IT roles while employed at Osram Sylvania and Genuity in Boston. In 2004, he founded SmartHome Solutions, a Kennebunk, Maine-based residential and commercial smart technology company. Today, the company’s business has grown significantly and now has a team of 7 dedicated individuals.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Sep 15

51 min 8 sec

Here are some of the topics Ron had the opportunity to discuss with Ryan Paddock:His unique philosophy and marketing positionThe importance of privacy and technology in our homesThe increasing demand for circadian based lighting and home theatersThe shift to battery and renewable power solutionsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au185SHOW NOTESRyan Paddock founded A Mindful Home in 2019 with an understanding of what’s next and anticipating a change in the technology, products, and markets. He prides himself on designing and implementing elegant technology solutions focused on lifestyle and wellness to elevate his client’s homes.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Sep 9

54 min 49 sec

Here are some of the topics Ron had the opportunity to discuss with Larry Supon:The importance of utilizing outside consultants and coaches to help develop a business strategy for successThe importance of having the right people in the right seatsBuilding a culture of accountability and striving for professional growthTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au184SHOW NOTESLarry founded Automated Lifestyles LLC in 2000. He has created a hands-on experience in which he is personally involved in the design of every project. He attributes the business’ success to this unique approach and, of course, having a wonderful team to execute the project. Today, Automated Lifestyles LLC has 11 employees and annual revenues of over 2 million dollars. Larry Supon is an entrepreneur focused on providing his clients with the ultimate technology experience that meets their lifestyle goals.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Aug 31

45 min 43 sec

Here are some of the topics Ron had the opportunity to discuss with Chris Edelen:How the Texas market has grown and developed over the yearsThe rise and fall of Eastman Kodak CompanyThe challenges growing a business in the custom integration industryThe latest supply chain issues related to Covid Delta outbreaks in ChinaPulling out of CEDIA and the likelihood of other fall events potentially cancelingTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au183SHOW NOTESChris is the President of Sterling Home Technologies, a custom home integration company. He also serves on the board of 2 high-growth companies as well as several charities. Chris started his career with Fox Photo, a New York company and advanced to Executive Vice President/COO of company operations with sales of over $250 million a year. Over the years, Chris has taken leadership roles such as President, CEO, and Vice President of Marketing at numerous companies, including Grand Openings, Norwood Promotional Products, and Kohler Corp.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Aug 25

1 hr

Here are some of the topics Ron had the opportunity to discuss with Marc Ayoub:Marc's journey through the industry and the lessons learnedWho CET and Associates is as an organization and their unique approach to work cultureGrid resiliency and the importance of renewable and efficient energyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au182SHOW NOTESMarc Ayoub is a 20+ year CI industry veteran who held several unique roles throughout his career. His journey began in the early 2000s at an alarm company. He eventually joined Audio Command Systems, where he worked his way up to lead technician. While recovering from a broken leg in 2006, Marc took on a new challenge to teach himself how to program Crestron. He also worked closely with management to develop a streamlined design and installation process that significantly improved project efficiency. Marc soon joined a local manufacturer’s rep agency, CET and Associates. He took on several leadership roles to help integrators grow their business with products like Lutron, Sonnen, and Lumin. Today, Marc uses his passion for renewables to lead the Energy Division at CET with the ultimate goal to expand renewable energy throughout the country.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Aug 18

1 hr

Here are some of the topics Ron had the opportunity to discuss with Tom Farinola:How Tom navigates the worlds of retail and custom integrationThe importance of communication between the client and the dealerThe lessons learned over his 35 years in businessTom shares his passion for Steinway Lyngdorf and describes how he delivers the experience to his clientsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au181SHOW NOTESIn 1990, Tom purchased Atlantic Home Entertainment & Stereo and had since grown the business to a steady $4 million a year in annual revenue. Throughout the years, Tom has discovered that the key to success is providing excellent customer service. To help ensure his customers receive the best support, Tom established a remote service called Atlantic Concierge Partnership.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Aug 9

57 min 13 sec

Here are some of the topics Ron had the opportunity to discuss with Steve Burke:The importance of taking care of your team and work cultureSteve's strategies for growth mindsetWhy Texadia serves both the commercial and residential marketsTexadia's unique solution to the human resource limitations affecting the industryTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au180SHOW NOTESSteve has learned and grown throughout his 20+ career in the integration industry, including managing a large commercial integration firm before founding Texadia Systems in 2013. Texadia Systems was established to serve both the residential and commercial av markets, focusing on excellence and client satisfaction. Today, Texadia Systems has grown to over $10 million-plus in annual revenue and has been recognized in INC500 and CE Pro as one the fastest growing AV Integration firms in the US.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Aug 3

59 min 50 sec

Here are some of the topics Ron had the opportunity to discuss with Troy Morgan:The impact of home automation and energy management in the homeUnderstanding the power of a wattAn overview of energy integration and why it mattersThe concept of a virtual power plantTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au179SHOW NOTESTroy Morgan is the Founder and CEO at PanTech Design. Under Troy's leadership, PanTech Design quickly became one of the leading firms of its kind to develop groundbreaking products like the Adapt for Crestron software suite and Adapt Energy home energy automation ecosystem. Today, Troy focuses on tackling the world's energy challenges with his revolutionary Adapt Energy solution that helps homeowners better monitor and manage their energy usage.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jul 27

1 hr 4 min

Here are some of the topics Ron had the opportunity to discuss with Chris Pearson:His humble beginnings as a projector Rep and journey towards becoming one of the largest integrators in TexasChris' philosophy on expanding his skill set portfolio based on his client's needsThe danger of opportunity, and how he is managing Service Tech's growthThe importance of having the right people in the right roles to reach growth goalsWhy continued training takes priority in his businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au178SHOW NOTESChris founded Service Tech in 2003 and built his business by creating a company culture that embodies hard work, fun, respect, and inclusivity. He has won many prestigious awards and recognitions over the years, including CEDIA Best Lighting System of the Americas, Lutron Excellence Award, Home of the Year Gold Winner for Best Media Room, and -most recently -recognition Lutron Black Diamond dealer.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jul 21

59 min

Here are some of the topics Ron had the opportunity to discuss with Brett Ringeisen:How the family business and the electronics industry evolve over the decadesThe very first CEDIA event in 1990!Brett's windsurfing accident and how that affected him as well as the companyLessons learned from the hardship and how they made him a better leaderTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au177SHOW NOTESBrett's family acquired a small business called Norris Record Center where he began working at the age of 14. Brett has watched the industry grow over the last 50 years from the early days of records and cassette tapes to the 1st in-home televisions, to what we refer to today as "custom home electronics." As the industry changed, so did the business name and eventually Norris Record Center became The Audiohouse by the mid-’70s. Brett’s loyalty to both the industry and marketplaces needs over the decades helped him grow a once small-town record shop into an acclaimed, fixture of his Vero beach community.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jul 13

1 hr 4 min

Here are some of the topics Ron had the opportunity to discuss with Matt Bernath:6 ways to increase profit and reduce chaos in your businessAdvice for an integration firm owner on managing their own compensationHow to turn the most prosperous times into the most profitable timesThe time investment to start transforming your business and profits with Vital ManagementTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au176SHOW NOTESMatt is a Senior Coach at Vital MGMT. He helps others achieve their dreams and business goals while also focusing on his overall mission to shift the CI industry's trajectory. Matt is a veteran entrepreneur in the custom electronics industry who specializes in helping technology professionals transform their business. He has spent more than two decades in retail, wholesale, custom integration, and coaching -including founding and managing his own integration firm at one time.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jul 8

53 min 21 sec

Here are some of the topics Ron had the opportunity to discuss with Jaclyn Boutwell:How to approach your clients for approval to photograph projectsBasics of video and lighting configurations for successful Zoom meetingsHow she manages the finances for Media SystemsParental control and privacy management for minors on the InternetTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au175SHOW NOTESJaclyn is a technology designer who specializes in merging beauty with tech. With a keen eye for detail, she elevates the home environment with high-tech solutions that blend seamlessly with architecture and aesthetics. AS CFO at Media Systems, she uses her background in artistic design, professional photography, and smart tech to aid every aspect of the business -from managing finances for the firm to assisting with sales.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jun 28

1 hr 5 min

Here are some of the topics Ron had the opportunity to discuss with Omar Alarcon:His journey towards starting his own integration firmAdvice and best practices with leveraging InstagramAnd how he selects which brands to work withTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au174SHOW NOTESOmar has a diverse background, including working in the baking industry and as an electrician before starting his own integration firm, A's Smart Home Solutions, in 2015. He initially gained interest in home automation while out in the field on job sites. Today, Omar focuses on providing his clients with best-in-class, high-quality technology solutions that upgrade their daily lives.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jun 22

48 min 24 sec

Here are some of the topics Ron had the opportunity to discuss with Doug Greenwald:Doug's start in the CI industry in the early '90sScaling his integration company over the past 20 yearsWhat to expect from business softwareDeveloping and documenting business processesTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au173SHOW NOTESDoug first established Creative Sound & Integration in 2001 to better serve his clients with best-in-class smart tech solutions for their homes. After struggling to find an effective project management software to fit his needs, Doug created Projx360. It has since expanded to include a complete end-to-end SaaS management software solution.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jun 15

44 min 30 sec

Here are some of the topics Ron had the opportunity to discuss with Donnie Boutwell:Remote maintenance and diagnosticsLeadership that focuses on delegating rather than micromanagingPersonal vs professional social media strategyWorking professionally with a spouseTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au172SHOW NOTESBefore taking over as CEO at Media Systems, Donnie started working for his uncle as an installer. Donnie's background includes over a decade of experience recording and producing records in Nashville. He has retained his Uncle Steve’s demand for excellence and efficiency while solidifying their mission to make home systems easy to use.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jun 8

1 hr 12 min

Here are some of the topics Ron had the opportunity to discuss with Jason McGraw:Will there be a show?Current Health and Safety protocols in place for the showWhat to expect from the 2021 CEDIA ExpoSome of the top brands that will be attending the CEDIA Expo including Crestron, Lutron, Savant, and of course, One FireflyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au171SHOW NOTESJason McGraw has a background including 34 years of for-profit and not-for-profit conference and exposition management. His prior experience includes B2B trade events and working as Senior Vice President of Exposition and Event Services with the Audiovisual and Integrated Experience Association (AVIXA), leading the InfoComm show. Jason now is Group Vice President and Show Director for the CEDIA Expo and Kitchen & Bath Industry Show (KBIS), the leading annual events in North America serving the kitchen & bath and residential systems integration industries.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

May 31

46 min 50 sec

Here are some of the topics Ron had the opportunity to discuss with Cory Reistad:SAV's relaunch, post VIA, focused on best in class marketing and SEO, ultimately making Cory a convert to the power of marketingHow Cory approaches blending design and technology into spacesAdvice for integrators on how to deal with changes and challenges to supply shortagesHow the pandemic has increased consumer interest in wellness technologyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au170SHOW NOTESCory has been in the integration space since graduating college, starting his first AV company in 1999. He founded Studio AV in 2005 and later rebranded it to SAV Digital Environments. SAV is a Bozeman, Montana-based integration firm with 80+ members that provide their market cutting-edge technology, including in-house lighting design and innovative home and business automation solutions.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

May 24

53 min 8 sec

Here are some of the topics Ron had the opportunity to discuss with Josh Clark:Josh's experience buying out his business partnerLessons learned from their move into their quarter-million-dollar showroomJosh's approach to hiringThe importance of marketing and how Josh uses it to educate consumersTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au169SHOW NOTESJosh is the Founder and Owner of Rely Technology. He started the Lexington, Kentucky-based business back in 2008 with his partner Jon. Originally, Rely Technology offered audio/video services, computer support, and IT. Their current focus now is on smart home automation. Josh bought out his partner Jon two years ago and became 100% owner of Rely Technology. Rely Technology has recently opened a new quarter-million-dollar showroom in Lexington and is expanding to a second location in Charleston, South Carolina.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

May 19

41 min 37 sec

Here are some of the topics Ron had the opportunity to discuss with Franco D'Ascanio:Elements that make Coastal Source unique from other competitorsThe new Line Source bollard that sets a new standard for a quality listening experienceWhat it looks like to be part of a family-owned business environmentWhy integrators should be more focused on solutions outside of the homeTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au168SHOW NOTESFranco's interest and audio and electronics stem back to 18 when he opened a full-service, design-forward firm offering architecture, construction, interior design, landscape design, and retail furniture through D'Asign Source, partnering with his brothers.  Today, Franco works with Coastal Source, a Marathon, FL-based company he also founded. Franco supports the Coastal Source team by leading research and development efforts as they continue to grow and scale their popular product lines.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

May 13

1 hr 2 min

Here are some of the topics Ron had the opportunity to discuss with Kat Wheeler:What led Katharine into writing her book, There is No CloudThe plot, setting, and characters in her new bookKatharine's success around founding SNAP AV's Women in Technology GroupObservations and takeaways on working with successful integration firms over the yearsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166SHOW NOTESKatharine's prior experience spans over eighteen years in the consumer electronics industry. She is currently an Area Sales Manager for SNAP AV and Control4. Katharine is also the founder and chair of the Women in Technology group at Snap AV and Control4, with over 85 members. She is a self-published author of a murder mystery novel this year titled There is No Cloud, which is set in the world of consumer electronics.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

May 5

48 min 58 sec

In this week’s After Show, we chat with Kris Coleman, Founder, President, and CEO at Red Five. Kris shares with us a behind-the-scenes look into a recent client engagement that is straight out of your favorite James Bond movie. It really is crazy and amazing! If you haven't already listened to the full interview, make sure to check out show #166 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Kris Coleman.

Apr 29

5 min 49 sec

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166SHOW NOTESKris is currently Founder, CEO, and President at Red Five Security. Red Five Security operates intending to provide world-class, state-of-the-art security and protective intelligence services. Kris comes from an extensive security background, including time with both the FBI and CIA handling counterterrorism and weapons of mass destruction. His depth in the public and private sector spanning over 28 years has allowed the Red Five team to specialize in high-quality, proactive, and discrete security services.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Apr 29

1 hr 5 min

Here are some of the topics Ron had the opportunity to discuss with Paul Bochner:Paul's motorcycle racing hobby and his experience racing with Keanu ReevesHow Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more salesPaul's selling strategy that appeals to client's emotions rather than focusing on product facts or statsSocial media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followersTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au165SHOW NOTESIndustry veteran Paul Bochner got his start as a technician over twenty years ago before founding Electronic Concepts in 2004. Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Apr 26

1 hr 7 min

Here are some of the topics Ron had the opportunity to discuss with Susan Cashen:Susan’s experience helps to launch the TIVO brand in the ’90sHow Susan moved from Silicon Valley to become one of the first employees of Control4 energy divisionBranding tips Susan recommends every dealer followThe importance of selling experience over technologyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au164SHOW NOTESIndustry pioneer Susan has worked her way through executive positions at Silicon Valley agencies and start-ups to Senior VP of Marketing at Control4. Today, Susan advises clients in the CI channel to help companies build strong brand positions and deliver business results in crowded markets.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Apr 14

1 hr 1 min

Here are some of the topics Ron had the opportunity to discuss with Aaron Cowden and Andrew Wactor:Fusion's origin storyHow 2020 impacted Fusion's commercial marketHow they have enlisted a business consultant to help them growTips on delegating and getting out of your own wayTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au163SHOW NOTESAaron founded Fusion A/V during his senior year in college with a few of his friends. Their focus was on keeping technology fun and fresh for clients. Today, Aaron wears many hats in the company and participates in sales, operations, marketing, vendor relations, and charities. With a passion for music, Andrew studied Audio Engineering in Nashville before discovering the world of A/V. Fusion A/V has two locations, one in Greenville, South Carolina, and the other in Asheville, North Carolina.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Apr 6

51 min 51 sec

Here are some of the topics Ron had the opportunity to discuss with Ryan Davis:Serving as a crew chief for a multi-year winning team of the Baja 1000His recent acceptance into the HTSA buying groupRyans approach to work/life balanceRyan’s predictions for 2021 and beyondTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au162SHOW NOTESAs founder of Ratio AV, Ryan and his team of seven work closely on high-end residential with light commercial systems out of Utah. Ryan's emphasis on human-factors engineering in college drove much of the design criteria that he uses in his day-to-day at Ratio AV.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Apr 1

56 min 40 sec

In this week’s After Show, we chat with Chris Worthington, CEO at Personal Technology. Chris shares his transformational “Day 1” strategy with us on how he prepares his projects for completion to help promote overall customer satisfaction.If you haven't already listened to the full interview, make sure to check out show #161 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Chris Worthington.

Mar 25

12 min 22 sec

Here are some of the topics Ron had the opportunity to discuss with Chris Worthington:The current state of the custom installation marketing in CaliforniaChris' excitement around energy automation and battery storageHis move from lighting control into lighting fixtures and human-centric lightingHow the maturation of the industry may affect the stratification of firmsTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au161SHOW NOTESChris is currently CEO at Personal Technology. His passion for technology and electronics started from a young age where he would tear apart computers and put them back together. In 2004, Chris decided to chart his own course and founded Personal Technology out of Alhambra, California, and has grown steadily over 15 years to become a full-service integration firm. Today, Personal Technology aims to deliver excitement and enjoyment around home technology while focusing on the client's journey from concept through construction and into support.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Mar 24

1 hr 1 min

Here are some of the topics Ron had the opportunity to discuss with Matt Coxon:What led Mark from pursuing veterinary school to working at a residential integration companyThe future of work as companies begin to bring employees back to the officeMark's approach to human-centric design and how the modern office will look like in the years to comeMark's creative endeavors, including a book he's currently writing and his podcasts, Daybreak and Selling AV.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au160SHOW NOTESMark is currently Sales Director with Tangram Technology. He was set to pursue a career as a zoo veterinarian before discovering the technology space in 2000 when he took IBM as a direct sales representative. Mark uses his interest in zoology and behavioral psychology to approach technology and human-centered design from a unique perspective at Tangram Technology.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Mar 19

55 min 33 sec

Here are some of the topics Ron had the opportunity to discuss with Shawn Lemay:Shawn’s origin story and how he went from creating an ISP company competing with AOL to venturing into the smart home automation spaceConsumer behaviors based in the Buffalo, New York marketplace and how 2020 treated Sound & TheaterHow his business has weathered the storm caused by vendor supply chain issues.Shawn’s thoughts on the future of trade show & eventTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au159SHOW NOTESShawn is a CEDIA Registered Outreach Instructor and volunteer. He holds various vendor certifications and is an active writer with multiple published articles to his credit. Shawn got his start in IT and Computer system sales before discovering the world of smart home automation when he and his business partner attended their first CEDIA trade show event in 2004. Their Buffalo, New York-based automation company, Sound & Theater, was created to provide consumers easy-to-use, simple, and concealed smart technology throughout their homes.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Mar 9

50 min 12 sec

Here are some of the topics Ron had the opportunity to discuss with Matt Cwiokoski:What ultimately led Avidia to have a 35% YOY growth in 2020How a re-brand in 2018 and strategic marketing helped raise the company's brand awareness and overall visibilityAvidia's pivot to an RMR-based approach for system service supportWays Matt has made it possible to enjoy a healthy work-life balance as a business owner with a growing companyTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au158SHOW NOTESMatt and two other colleagues founded the Chicagoland automation company, Avidia, in 2010 with a goal to create a more focused, hands-on approach to home automation. At inception, Matt managed Avidia’s programming and system design efforts. In 2018 Matt and Kamil bought their 3rd partner out and Matt assumed the role of CEO where his role involves leading the company forward through client-focused sales and marketing activities.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Feb 25

56 min 3 sec

This week’s After Show features Jeff Galea, Founder and President at Boca Tech and Automation. Jeff reflects on his approach and mindset behind his most recent rebrand. If you haven't already listened to the full interview, make sure to check out show #156 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Jeff Galea.

Feb 22

12 min 20 sec

Here are some of the topics Ron had the opportunity to discuss with Jeff Galea:How a COVID inspired look behind-the-scenes for the design community turned into a successful weekly seminar seriesThe importance behind educating consumers to improve sales and communicationJeff's showroom powered by Rosewater Energy and his take on battery storage technologiesJeff's business outlook for 2021 and why he will still be focusing on recurring revenueTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au157SHOW NOTESJeff is Founder and President at Boca Tech and Automation. His team focuses exclusively on integrating luxury A/V and control systems into homes, yachts, and businesses in some of the most prestigious spaces in the United States.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Feb 15

59 min 23 sec

Here are some of the topics Chris had the opportunity to discuss with Ron Callis:How Ron found his way into the custom integration industryRon’s unique experience being part of a human-powered submarine team while a student at Virginia TechThe One Firefly company culture and how they were able to shift to a fully remote company in 2016Ways the structure and process of EOS helped One Firefly prepare for the challenges that came with COVID-19To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au156SHOW NOTESAfter graduating from VA Tech with a degree in Mechanical Engineering, Ron started his career with Lutron Electronics. He also spent time at Crestron Electronics before he started Firefly Design Group in 2007. In 2012 the company rebranded and became the company everyone knows today as One Firefly.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007. 

Feb 8

1 hr 15 min

Here are some of the topics Ron had the opportunity to discuss with Adam Pauska:Risks faced by high net worth individualsThe breakdown on insurance credits for smart home systemsInnovative technologies that benefit both the integrator and homeownerTypes of insurance products for ultra high-net-worth customersTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au155SHOW NOTESAdam is currently the Principal at AXG Advisors. Adam partners with the ultra-affluent and their other advisors to build and maintain their personal insurance portfolios, human-to-human while navigating the ever-changing insurance marketplace.  Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Feb 3

44 min 17 sec

Here are some of the topics Ron had the opportunity to discuss with Jason Roberts:Jason's experience buying an integration firm in 2012The dynamics of developing a winning relationship with a custom builderThe Bravas approach to manufacturer preferences throughout their different locationsJason's outlook for Bravas and our industry in 2021To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au154SHOW NOTESCurrently, with Bravas Boca Raton, Jason works with 14 other like-minded business owners to facilitate the merger that created the largest nationwide luxury A/V firm. Prior to joining the residential custom integration space, Jason spent 20 years as a software executive in the higher-education vertical.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jan 25

55 min 45 sec

Here are some of the topics Ron had the opportunity to discuss with Andrea Hoffer:Common mistakes companies make during the hiring processBest hiring practices and techniques business owners can implementWhat to expect when working with a recruitment agencyHow companies can utilize assessments both during recruiting and for ongoing team developmentTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au153SHOW NOTESAndrea Hoffer is currently CEO of Aha Recruiting Experts. Today, Andrea helps companies recruit, hire, onboard, and engage their team members across many industries and verticals. Her clear cut action steps and supportive coaching has helped businesses build their Dream Team with great results.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jan 15

45 min 19 sec

Here are some of the topics Ron had the opportunity to discuss with Angela Larson and Blair Piersall:Angela and Blair's backstory and how they transitioned into a career with SavantWays Savant pivoted their focus to provide dealers more education and training during COVID-19The idea behind creating a virtual showroom experienceThe process for dealers and the design community to schedule a virtual demo.To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au152SHOW NOTESAngela Larson currently works with Savant as Senior Vice President of Customer Operations at Savant. Blair Piersall is presently Vice President of Sales with Savant. Angela uses her 21 years of experience in the lighting control and home automation space to oversee Inside Sales, Marketing, Training, and the development of all web platform business tools, including the Savant Store. With over 20 years in the custom electronic industry, Blair leads the field sales effort as Vice President of Sales for the pro channel of Savant's domestic and international business.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Jan 11

1 hr

In this week’s After Show, we chat with Marc Fulker, Owner at Greenstar Technologies. Marc shares the details of how they were able to land a recent spectacular Control4 project and the importance of communication to earn a client’s trust and partnership. He also discusses their approach to capturing beautiful project imagery.If you haven't already listened to the full interview, make sure to check out show #151 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Marc Fulker.

Jan 1

13 min 2 sec

Here are some of the topics Ron had the opportunity to discuss with Marc Fulker:The state of COVID-19 in the country of AustraliaHow Marc was able to use his showroom to change the customer experience dynamicMarc's transition from an electrician to the home automation spaceWe even got a video tour of his new showroom which is featured on our One Firefly Facebook pageTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au151SHOW NOTESMarc started Greenstar Technologies in 2011 after spending 10 years working as an electrician in the residential and industrial sectors. Today, Greenstar Technologies consists of a team of nine staff members, has been a Control4 dealer since 2016, and just recently opened a beautiful new showroom and office space in their central Melbourne location.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Dec 2020

51 min 7 sec

In this week’s After Show, we chat with Brian Perreault, COO at Barrett's Technology Solutions. Brian sheds light on the importance of relationship building and gaining the client’s trust for any successful integration firm.If you haven't already listened to the full interview, make sure to check out show #150 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Brian Perreault.

Dec 2020

14 min 37 sec

Here are some of the topics Ron had the opportunity to discuss with Brian Perreault:Brian's near 30-year career with Barrett's TechnologyThe benefit of building relationships and being a resource for clientsWhy embracing change is crucial for the growth of a small businessHow integrating Google Ads into their marketing strategy has helped their businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au150SHOW NOTESAs COO with over 30 years of experience, Brian oversees all aspects of Barrett's Technology Solutions and has been instrumental in helping to guide the company to become a highly respected residential and commercial technology integration company in the greater Chicago-land area.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.   

Dec 2020

59 min 25 sec