Purpose Driven

Lauren Kress

A monthly podcast show by Lauren Kress, The Business Scientist for purpose driven change makers and entrepreneurs who want to step into their power and make the world a better place. Tune into new episodes every Monday to learn about about business science, decision making, marketing, customer experience and finding your path to joy as a purpose driven entrepreneur, small business owner or change maker. These episodes are created to help you:1) Find passion, purpose & fulfilment in the work you do2) Learn the strategies to grow your brand and business3) Understand how you can achieve more in your business and lifeTo access free resources, templates and youtube videos visit: https://www.laurenkress.comGot a question or a topic you'd like to learn more about? Tweet with Lauren: @laurenkress89 and join the conversation!This podcast is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Acknowledgement of Country:In the spirit of reconciliation I would like to acknowledge that this podcast has been recorded on the traditional land of the Bindal and Wulgurukaba People and the traditional land of the Bidjigal and Gadigal People and pay my respects to their Elders past and present. I would also like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land.

All Episodes

As we prepare to get back to business and back to "normal" life here in Sydney, I've been reflecting on the lessons I've learnt for running a small business and building the confidence I needed to succeed. The links and resources I shared in this episode were:For business structure - check out:Think RAPT and Renee Hasseldine's work at https://thinkrapt.comAirtable: https://airtable.comListen to my interview with Renée Hasseldine here: https://www.spreaker.com/user/laurenkress/how-4-visual-models-will-change-your-conFor habit building check out Atomic Habits by James ClearThe episode I recently did on Happenstance Theory was a couple of episodes back called Career AdaptabilityAnd I mentioned Social Cognitive Theory (Albert Bandura) and Social Cognitive Career Theory which are both worth a Google also!Find me on Youtube at: https://youtube.com/c/laurenkressConnect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

E

Oct 4

37 min 20 sec

The toxic workplace takes a huge toll on our mental health and general sense of wellbeing - so what happens when that workplace is seeping into the place we call home and what can we do about it? In this episode I talk about toxic people, relationships and the responsibility we have to take care of ourselves and our mental health.To learn more about signs of a narcissist check out this video: https://www.youtube.com/watch?v=bVK6lhpL8iUI also mention a youtube video that I created about the drama triangle: https://www.youtube.com/watch?v=E_XSeUYa0-8Connect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

E

Sep 3

1 hr 12 min

G'day listeners! In today's episode we discuss career development planning in relation to Krumboltz' Happenstance Learning Theory and 4 things you can do to enhance career adaptability.Access the Australian Institute of Management article I mentioned in today's podcast episode here: https://www.aim.com.au/blog/adapt-or-die-why-career-adaptability-vital-your-successConnect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

Aug 23

45 min 56 sec

A mental health podcast episode where I share some of the things that have been helping me through the extended lockdown in Sydney whilst moving and separating from my husband. I also share the inspiration behind season 6 of the podcast and what you can expect from me over the coming weeks.Connect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Follow me on Twitter here: http://twitter.com/laurenkress89This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn.

E

Aug 16

45 min 57 sec

Today I explain the neuroscience of bias and explore 7 cognitive biases that influence our decision making in business, relationships and life. We'll talk about examples of each and how you can keep a look out for these biases in order to make the most informed decision.Related content I mentioned on today's show:Daniel Kahneman's book: Thinking Fast and SlowYoutube video: Is the law of attraction scientifically proven? https://youtu.be/T7sHon8GZGkYoutube video: What is confirmation bias? https://youtu.be/TTe27DnF4eAPodcast episode: The neuroscience of intuition https://www.spreaker.com/user/laurenkress/the-neuroscience-of-intuition-and-how-toPodcast episode: Decision making in business for optimal growth https://www.spreaker.com/user/laurenkress/decision-making-in-business-for-optimal-This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Jul 5

35 min 53 sec

As we come to the end of pride month I'm sharing more about my journey and what helped me arrive at deeper insight about myself in relation to this topic. If you've been wondering whether you are a lesbian or bisexual, or someone you care about is trying to figure this out for themselves, this podcast aims to help you peel back the layers on this complex question.If you'd like to hear more episodes like this or have questions that you'd like me to explore on this show please tweet with me @laurenkress89 or message me on LinkedIn https://www.linkedin.com/in/laurenkress89/Useful links from the show:Access the lesbian manifesto here: https://www.hitc.com/en-gb/2020/12/17/lesbian-manifesto-tiktok/If you're looking for support right now and want to speak with someone, you can chat with an LGBT+ helpline anonymously - here's some places you can go:In Australia:https://qlife.org.au/https://www.7cups.com/lgbtq-chat-room/Overseas:New Zealand: https://safetotalk.nz/get-help-for-yourself/lbgttqi/United States: https://www.glbthotline.org/peer-chat.htmlUnited Kingdom: https://switchboard.lgbt/Canada: https://thelifelinecanada.ca/suicide-prevention-resources/lgbtq/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Jun 30

41 min 1 sec

Today I'm going to talk about marketing manipulation and explain the most common emotional motivation triggers used to convince you to buy something you don't necessarily need. We'll also talk about mindful consumption and how looking at advertising in a different way can help you better meet your real needs and get what you're actually looking for.If you like this episode and want me to make more episodes like this please tweet with me @laurenkress89 or message me on LinkedIn."The New Science of Customer Emotions" article I referenced today from Harvard Business Review is available here: https://hbr.org/2015/11/the-new-science-of-customer-emotionsThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Jun 20

38 min 15 sec

In today's episode I talk about fixed vs. growth mindset, the important role fluid identity plays in life and business and the beauty & benefit of challenging societal norms. I also talk about my personal struggles with my gender identity, sexual orientation and relationship preferences co-existing with societal pressures and why I'm excited to see LinkedIn's new pronoun feature arrive in Australia!Useful links:1) Here's where I accessed the fixed vs. growth mindset infographic: https://images.app.goo.gl/JVaZaB3KeWJEp72y92) Here's where I read about fluid identity:https://www.researchgate.net/publication/334507210_Fluid_Identity_Freedom_and_Responsibility and https://www.theupcoming.co.uk/2020/10/14/fluid-identity-why-its-important-and-how-to-change-it/3) These are the episodes where I talk about bisexualty:Bisexuality & Entrepreneurship: https://www.spreaker.com/episode/43750800Bisexuality, Marriage & Self Actualization: https://www.spreaker.com/episode/444744574) This is the episode where I talk more about Maslow's Hierarchy of needs & other motivational frameworks:https://www.spreaker.com/episode/44202165 This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Jun 6

1 hr 9 min

In today's episode we're talking through the 4th and final aspect of the Ikigai framework - monetization. I also reveal a discovery about what the Ikigai really is and explain how the Westernised version of the Ikigai evolved.Here's some useful links from today's show:1. Find out more about National Reconciliation week here: https://nrw.reconciliation.org.au/2. Become a Free member at Lauren's Laboratory to join discussions about this show and more: https://laurenslaboratory.com3. Read about the real meaning of Ikigai at http://ikigaitribe.com/ikigai/ikigai-misunderstood/4. Check out the 12 types of value from Josh Kaufman's book the Personal MBA here: http://book.personalmba.com/12-standard-forms-of-value/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Jun 1

34 min 51 sec

I review Atomic Habits by James Clear while talking about my own reflections and learnings from the book and share some questions to think about when it comes to motivation, success, and what you want to achieve in your life.Join the discussion at https://laurenslaboratory.com/membershipThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

May 24

46 min 49 sec

What does the world need and how can we make it a better place? Now that you've thought about how you can play to your strengths and what you love, it's time to think about how to put all of this to best use to create a world where people and the planet thrive in order to complete the third part of our Ikigai. Unlike the first two Ikigai episodes, this third episode is about understanding what the science-based sustainable development goals for the planet are to begin with. To follow along with me as we discuss the 17 sustainable development goals as published by the International Institute for Sustainable Development visit their website here: https://sdg.iisd.org/sdgs/Within each goals there are targets that will provide a great starting point for you to think about how your Ikigai is coming together as we prepare for part 4 - how to make money doing your life's best work.Access more about today's discussion and keep the conversation going by visiting https://www.laurenslaboratory.com/members/posts/62817-ikigai-part-3-what-does-the-world-need-podcast-discussionTo access more discussion topics visit: https://www.laurenslaboratory.com/membershipThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

May 17

29 min 40 sec

If you're thinking "I hate my job so what do I do?" you're not alone - In 2020, only 15% of people were actively engaged in their work according to Gallup, so in this episode Lauren Kress, The Business Scientist is talking about what you can do if you hate your job and you're thinking "what now?" Whether you're ready to quit, not sure if it's the right thing right now or if you can't quit, this week's career change focused episode talks about what you can do at your current place of employment (or in your business if your self-employed) as well as things to consider before you quit and questions that can help you make a decision either way. Statistics correction:When Lauren talks about ‘70% back in the 2011 Gallup Poll, she meant 70% were disengaged in their job’.It's important to remember here that you are not alone. Access the discussion questions from today's show here: https://www.laurenslaboratory.com/members/posts/62753-what-should-i-do-if-i-hate-my-job-podcast-discussionYou can also chat with Lauren on twitter: @laurenkress89 or find her on LinkedIn - just search for "Lauren Kress" or use the link below.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire her to speak - to find out about her rates and availability, send her a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

May 15

40 min 22 sec

Today's episode follows on from our previous Ikigai episode and is about questions that can help us think about what it is that we love and how that can inform decisions we make about our career & business but also for creating more joy and meaning in our lives.My Ikigai worksheet will soon be available for you to download over on my new membership website: https://laurenslaboratory.com become a free member to access free resources like this and talk to me about these episodes and more in our new private community.You can also chat with me on twitter: @laurenkress89 or find me on LinkedIn.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

May 3

46 min 41 sec

This episode follows from my previous episode on bisexuality & entrepreneurship which you can access here: https://www.spreaker.com/user/laurenkress/bisexuality-and-entrepreneurship-why-run This episode prompts a deeper dive conversation on bisexuality and includes a discussion about Carl Rogers & self-actualization, the human universal need for positive regard and the challenges of bierasure and biphobia as a bisexual person.I also discuss my personal experience as a bisexual woman in a mixed orientation relationship with a hetoresexual cis man and share some of the questions that have helped me recognize, validate and grow towards the goals that matter to me and not the ones that society has told us should matter.Want to join my laboratory? Come check out my NEW membership site! Woohoo! Access resources to grow your brand and business using science at https://laurenslaboratory.comTo read the bisexual manifesto written in 1990 that I read out on the show you can access it here: https://bialogue-group.tumblr.com/post/17532147836/atm1990-bisexualmanifestoFor support, a good place to start is the bisexual resource centre which you can access here: https://biresource.org/If you're looking for support right now and want to speak with someone, you can chat with an LGBT+ helpline anonymously - here's some places you can go:In Australia:https://qlife.org.au/https://www.7cups.com/lgbtq-chat-room/Overseas:New Zealand: https://safetotalk.nz/get-help-for-yourself/lbgttqi/United States: https://www.glbthotline.org/peer-chat.htmlUnited Kingdom: https://switchboard.lgbt/Canada: https://thelifelinecanada.ca/suicide-prevention-resources/lgbtq/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Apr 25

58 min 45 sec

I talk through a bunch of questions you can ask yourself to help you identify your strengths and how you can best play to them in your career or business. I also share my exciting (but still pretty quiet!) announcement about my new membership site: Lauren's Laboratory.If you'd like to check out what I've been cooking up there simply head to https://www.laurenslaboratory.com

E

Apr 18

33 min 15 sec

This week I'm sharing an interview with my friend Tulsi van de Graaff on how to resolve conflict and lead a team through times of uncertainty. Tulsi is a conflict and communications expert and in this interview she shares a number of unique insights from her work over the past 7 years working as a management consultant, workplace trainer, facilitator, presenter and coach.You can find out more about Tulsi and connect with her on LinkedIn here: https://www.linkedin.com/in/tulsivandegraaff/Find out more about Brave People Solutions here: https://bravepeoplesolutions.com.au/This podcast is free, but it isn't cheap. To show your support you can like this podcast, leave a comment or share it with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Apr 11

35 min 39 sec

Happy Easter! Today I'm asking some questions about why we work and sharing a few motivational frameworks I've found useful to help me understand how I can experience more meaning, joy and fulfilment in my day-to-day working life.We talk about Seligman's PERMA model, Maslow's Hierarchy of needs and the adapted 7 level of needs that followed and HBR's article on what employees really want which you can access here: https://hbr.org/2018/02/people-want-3-things-from-work-but-most-companies-are-built-around-only-oneThis podcast is free, but it isn't cheap. To show your support you can like this podcast, leave a comment or share it with someone who'd like it, you can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Apr 5

50 min 18 sec

In today's show I'm featuring an interview I did a while back with my mate and fellow podcaster Nate Peo soon after he'd started off on his podcasting journey. We talk about the power of making genuine connections with new people, podcasting, the future of work and the surprising opportunities you can create when you're willing to open yourself up to new things.Find out more about Nate Peo and his show The All-In podcast at https://www.natepeo.comThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Mar 28

50 min 21 sec

I speak about career anxiety, status anxiety, the problems with the facade of a "meritocracy" and an honest account of my existential angst about work and life during the past year of the pandemic.Tweet with me @laurenkress89 to share how you're feeling about your career or reach out to me on LinkedIn by searching for Lauren Kress, The Business Scientist.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Mar 20

42 min 23 sec

How do you make the most of your knowledge and expertise for marketing purposes? So awesome to chat with Author, Speaker and Marketing Strategist Sally A Curtis about this for this week's episode on how to get strategic with marketing process!Sally is a good friend of mine and we had a lot of fun chatting today about:- How to find our inner genius- The power of playfulness- Leveraging knowledge- Repurposing content- Creating deeper connections with your network- Attracting more clients- Keeping things simple- Why we shouldn't be perfect...and much much more!What's your inner genius? Share what you do best with me on Twitter @laurenkress89Find out more about Sally and her work on LinkedIn here: https://www.linkedin.com/in/sallyacurtis/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Mar 8

44 min 15 sec

I talk about my personal experience as a bisexual entrepreneur who has come out later in life. I share the stories that led to me discovering more about who I am, the isolation I've struggled with as a result and why running a business for the past 5 years has helped me start to understand more about how to live a life that is true to myself without feeling so alone.I've been thinking about doing an episode on bisexuality for a while, and in honour of Bisexual+ health month I wanted to make this idea for a podcast topic a reality - I hope you enjoy this stream-of-consciousness episode that is a bit of change from our usual topics of conversation.You can find out more about Bisexual+ health month, the health disparity the "Bs" in LGBT face and access a stack of useful resources online via the Bisexual Resource Centre - check it out here: https://biresource.org/The article I mentioned on the show from The Conversation is available here: https://theconversation.com/marriage-could-be-good-for-your-health-unless-youre-bisexual-121865If you're looking for support right now and want to speak with someone, you can chat with an LGBT+ helpline anonymously - here's some places you can go:In Australia:https://qlife.org.au/https://www.7cups.com/lgbtq-chat-room/Overseas:New Zealand: https://safetotalk.nz/get-help-for-yourself/lbgttqi/United States: https://www.glbthotline.org/peer-chat.htmlUnited Kingdom: https://switchboard.lgbt/Canada: https://thelifelinecanada.ca/suicide-prevention-resources/lgbtq/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Mar 5

57 min 30 sec

I chat with business coach Anthony English about how his unique approach to reaching his ideal client has being paying off big time!I also share a little bit more about my new CMO role, why I'm excited about it and how you can get involved in the movement we're creating to help more people around the world feel understood, validated and connected.If you'd like to attend our pre-launch webinar head over to our LinkedIn event here: https://www.linkedin.com/events/overwhelmed-underprepared-anew-6767293192644784128/You can also join the movement and grab one of our ethically-sourced T-shirts or Hoodies here: https://teespring.com/stores/people-strengthTo find out more about Anthony English connect with him on LinkedIn here: https://www.linkedin.com/in/anthonyenglish/And access Anthony's rapidly growing Youtube Channel all about quick tips for tech frustrations here: https://www.youtube.com/channel/UCOVfp1Ic9dc0z6MigHjFClAThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Feb 22

50 min 36 sec

I love when modern day science and ancient philosophical wisdom come together to offer us something that will improve our lives (and our businesses!)That's why I'm super excited to be speaking with Dr Narjes Gorjizadeh about why even just a minute of meditation a day can change our brains and improve our lives.Dr. Narjes, is a PhD research scientist, certified meditation and mindfulness coach, and the creator of the G.R.O.W. program. Her mission is to empower every person with science-based wisdom and tools to live their best life.Find out more about Dr Narjes and dowload a copy of her eBook "5 secrets to stress-free living" by heading over to: https://drnarjes.com/This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Feb 16

36 min 44 sec

Are you finding it challenging to communicate the value you provide as a service provider, knowledgeable expert, consultant or coach?A few episodes back I talked about one of my favourite business books - Game Changer by Renee Hasseldine on a SEEN & HEARD episode about how to demonstrate your value when you can't promise a precise result - and today I'm very excited to be having a chat with Renée herself!You can grab a free copy of Renee's book "Game Changer" which outlines the 4 models you can use to bring your offer to life and attract more of your ideal clients: https://thinkrapt.com/growyourbrand/Be quick! This offer is limited to the first 10 people to request a copy!Help me make this show possible on ko-fi: https://ko-fi.com/laurenkressRate and review this show at: https://ratethispodcast.com/growyourbrandThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Feb 2

53 min 38 sec

A short motivation-focused episode where I talk about the connection between ethical brand building, social impact and politics and explain why I'm using today as an opportunity to listen, learn and amplify the voices of Indigenous voices within the Australian community.The articles by Indigenous Australians that I quote from in today's podcast are:"If your child asks why Australia is celebrating a day of invasion, what will you tell them?" byAmy McQuire for IndigenousX, The Guardian, 26th of January 2021Access the article here:https://www.theguardian.com/commentisfree/2021/jan/26/if-your-child-asks-why-australia-is-celebrating-a-day-of-invasion-what-will-you-tell-themTweet with Amy @amymcquire"On Invasion Day, our calls for justice will not be silenced" by Meriki Onus, Sydney Morning Herald, 24th of January 2021Access here: https://www.smh.com.au/national/on-invasion-day-our-calls-for-justice-will-not-be-silenced-20210124-p56wf0.htmlTweet with Meriki @MerikiKOUntil next time remember that sharing your talents with the world will make it a better place.Tweet with me on twitter @laurenkress89Connect with me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/Become a co-creator by supporting this show on ko-fi here: https://ko-fi.com/laurenkress

E

Jan 26

19 min 29 sec

To celebrate 100 episodes of the Grow Your Brand podcast I'm speaking with my dear friend Holly Kristensen about the role of effective altruism in business and entrepreneurship. Holly has helped me to learn and grow as a person in a huge way over the past year and I'm so grateful to be able to share this candid conversation with you as we kick off the 5th season of the show.This episode, as Holly puts it, includes a "constellation of conversations" and we touch on a range of ideas and topics including:- Daily habits for a better world- Shiny object syndrome- James Clear's book Atomic Habits- Effective altruism in business- Social impact vs virtue signalling- Customer needs vs manufactured needs- Brand values in entrepreneurship- Environmentalism- Mental Health- Meditation- Sarah Wilson's book "This one wild and precious life"Until next time remember that sharing your talents with the world will make it a better place.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Jan 18

52 min 7 sec

In this episode I speak with marketing consultant Robin Cangie about the digital marketing mistakes to avoid. I also touch on how I'm processing and working through the events of the last week and a book that I'm reading that's been helping me cope with things in a more real (and less avoidant) way.The book that I mention today is Sarah Wilson's latest book called "This one wild and precious life" and I highly recommend giving it a read.The topics that Robin and I cover in our conversation today about digital marketing include:- Common marketing myths in the B2B space- What could be going wrong in your content marketing and thought leadership marketing strategy- The importance of knowing your strengths and weaknesses- Why you need to think about collaborating with other consultants- How to leverage joint venture opportunities as a thought leader- The role of thought leadership content- The power of email marketing to build credibility and attract clients- The barriers we experience when it comes to marketing ourselves effectively- How to build an email marketing list- How to engage with like-minded people on twitter- The value of asking for help from your networkTo connect with Robin Cangie you can follow her on twitter here @robinoula and find out more about her work here: https://robincangie.me/Support this show on ko-fi here: https://ko-fi.com/laurenkressThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Jan 11

47 min 7 sec

We hear it time and time again "you need to find your niche"... but how do we find the right niche for us and the market we want to serve? And what if you have lots of ideas and you're worried about being bored?I see questions about this topic popping up all the time (and I have a stack of questions myself) so I'm very excited to be sharing this Live with Leading Thinkers conversation with you with Jason Osborn from ReThink Academy.Jason will also talk us through some of the most common objections when it comes to settling on a niche and I also share some of my own objections I've had to this previously and what I've discovered in my own business journey.Jason and his colleagues have taken thousands of new entrepreneurs through the ReThink formula we discuss today to help them grow their brand and make money doing what they love.To access the first four chapters of RETHiNK social media by Founder of the academy Paul O'Mahony head over to: https://rethinkgift.com/get-your-free-rsm-book1595460063For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressFind me on twitter: https://twitter.com/laurenkress89Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn: https://www.linkedin.com/in/laurenkress89/

E

Jan 4

41 min 44 sec

Learn why company culture is important for brand growth and how to inspire employee advocacy within your company in this episode of live with leading thinkers!I'm so excited to be joined by Meredith Cranmer, Co-Founder of Award-Winning agency Because for today’s live with leading thinkers episode on the Grow Your Brand show.We’re talking about creating a culture that continues to thrive in difficult times and how to harness the power of your employees to grow your brand.During this podcast we discuss:- What your brand is and why it's so important for your business- How employee engagement can boost your brand growth- The importance of brand ambassadorship in re-engaging staff- The importance of active listening in leadership - How to cultivate a high performance culture - Tapping into employee passions to encourage employee advocacy of your brand - Tips for onboarding your staff to encourage brand advocacy and much, much more.Find out more about Meredith Cranmer at: https://www.linkedin.com/in/meredithcranmer/You can also learn more about Because at https://www.becausexm.com/Ps. If you're a regular listener, please consider becoming a co-creator for the price of a cup-of-coffee once a month over on ko-fi: https://ko-fi.com/laurenkressPps. Until next year, remember that sharing your talents with the world will make it a better place

E

Dec 2020

39 min 17 sec

We often talk about personal branding and how to scale a business but we hear less about what thought leadership marketing is and how it can help us to scale an idea.So in today's episode I'm speaking with host of the Leveraging Thought Leadership podcast Bill Sherman to learn about how we can scale an idea so we can be a purpose-driven entrepreneur armed with knowledge to grow our business AND make an impact by changing the world for the better.Find out more about Bill Sherman on LinkedIn here: https://www.linkedin.com/in/bill-sherman-274a02/Check out his podcast show here: https://thoughtleadershipleverage.com/thought-leadership-podcasts/And learn more about Bill's business Thought Leadership Leverage here: https://thoughtleadershipleverage.com/To support this show and help keep it going head over to ko-fi here: https://ko-fi.com/laurenkress

E

Dec 2020

49 min 28 sec

In this episode I'm chatting with the incredible author, speaker and master connector Laura Templeton from 30 Second Success to talk about how to create your best 30 second elevator pitch - and it's probably not what you're expecting.Laura's approach is fresh, unique and will give you the confidence to get networking!To find out more about Laura and grab a copy of her book head over to: https://30secondsuccess.com/If you'd like to connect with Laura on LinkedIn you can reach out to her here: https://www.linkedin.com/in/30secondsuccess/To support this show and help keep it going head over to ko-fi here: https://ko-fi.com/laurenkress

Dec 2020

36 min 1 sec

Before you listen to this episode on how to deal with shame from negative comments make sure you've had a listen to part 1 on how to respond to negative comments.In part 2 I share my experiences and the strategies I've learnt to help deal with feelings of shame that can arise from receiving negative comments and criticism.We also explore:- The difference between shame and guilt- The neuroscience of fear, stress & the fight, flight & freeze response- Our brain's goal to avoid pain & seek pleasure- How to reframe the negative stories we tell ourselvesThe book I mention in today's show is Brene Brown's book Rising Strong which I highly recommend checking out if you haven't yet read or listened to it.A big thank you to everyone who has been a part of the Grow Your Brand podcast journey this year and for supporting the show on ko-fi here: https://ko-fi.com/laurenkress

E

Dec 2020

34 min 50 sec

When we get serious about showing up as ourselves in the world - we will undoubtedly experience negative comments, criticism, internet snark and trolls.It's an inevitable part of the personal brand building journey and in this first part of my 2-part series on this topic I'm going to talk about the practical things we can say and do to protect and continue to grow our reputation.In part 2 which I'll release on Monday for our next Monday Mindset episode we'll talk more about the feelings we experience as a result of negative comments and in particular how to deal with shame.For regular listeners who enjoy this show, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressTweet with me @laurenkress89 and join the discussion #growyourbrand

E

Dec 2020

45 min 24 sec

Looking for a system to get more sales through your door before the new year?I had such an awesome chat with Perry Papast today about how we can do exactly that!Learn how to optimise your B2B sales process to maximum efficiency with a system that will work time and time again in today’s LIVE WITH LEADING THINKERS podcast.Find out more about Perry on LinkedIn here: https://www.linkedin.com/in/perrypapast/For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressTweet with me @laurenkress89 and join the discussion #growyourbrandPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Dec 2020

39 min 24 sec

Join me today as I talk about the unique challenges and opportunities that come with working from home as a small business owner and 7 of my favourite ways you can increase productivity whilst decreasing stress.We'll look at how productivity can be improved by discussing:- Entrepreneurship challenges for productivity- Why productivity is important- Stephen Covey's 4 quadrants- The neuroscience of productivity- 7 ways to increase productivityThe resources I reference in today's show are:1) 4 tell-tale signs you're a serial multitasker (on Den Lennie's show How to scale a video business): https://www.buzzsprout.com/813578/4498820-4-tell-tale-signs-you-re-a-serial-multitasker-ep-105-lauren-kress2) The Organized Mind by Daniel Levitin 3) Thinking Fast & Slow by Daniel Kahneman4) The youtube video I made about productivity a while back: https://youtu.be/5nz8YdUCMig5) The Bullet Journal by Ryder Carroll : https://bulletjournal.com/6) The Digital Bullet Journaling video I made: https://youtu.be/psN3ogWm-Yo7) The article I wrote about remote work tips: https://www.laurenkress.com/post/working-from-home-during-lockdown-6-tips-to-stay-productive-and-socialFor regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkressIn the spirit of reconciliation I would like to acknowledge that this podcast is recorded on the traditional lands of the Dharawal Nation and pay my respects to their Elders past and present. I would also like to acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. I pay my respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples living and working on the land.

E

Dec 2020

36 min 34 sec

If you're not running an ecommerce website and you do a lot of business through referral or social media platforms like LinkedIn, Facebook and Instagram then you're probably wondering "why do I need a website"?And it's a completely legitimate question. Websites can feel like a big hassle and investment for not much return.If you already have had a website for a while and it hasn't brought you a lot of business, then you've probably experienced a lot of frustration with trying to stay across upkeep expenses, cyberthreats, GDPR compliance...So in today's SEEN & HEARD episode I'm going to talk about the pros and cons of having a website and the shift in thinking that will be a game changer for your business growth online.Relevant links for this show:1) Check out my interview with Matthew Woodward on SEO Quick wins here: https://www.laurenkress.com/the-seo-quick-wins-most-entrepreneurs-miss-with-matthew-woodward2) If you want to learn about SEO - I've been doing Matthew's free 90 day course which begins with a free mini-course you can sign up to here: https://www.matthewwoodward.co.uk/quick-win-seo/3) As I mentioned for my main website I use a referral partner's platform called Moble and for the membership site I'm building presently I use Evolvepreneur which you can find out more about using my affiliate link here: https://evolvepreneur.app/?aff=267Support the show over on ko-fi here: https://ko-fi.com/laurenkress

Dec 2020

41 min 20 sec

Today I'm chatting with the amazing Hallie Avolio about why self care is important for entrepreneurs and small business owners who want to succeed.Hallie and I talk about some of the challenges we've faced as business owners when it comes to taking care of ourselves and the actions you can take to experience more joy in your business and life.Hallie Avolio is the President & Founder of Sassy Healthy Fit, a lifestyle brand that empowers In Demand Women to prioritize themselves and unlock their sassy side without guilt. Hallie is a huge believer in the power of positivity, affirmations and taking action that is simple, sustainable and fun. Hallie is the host of The Sassy AF Audio Experience Podcast, Sassy AF TV - LIVE, a consultant, speaker, and a passionate leader for her growing community of In Demand Women. Find out more about Hallie Avolio and her work here: https://sassyhealthy.fit/If you're a regular listener, please consider becoming a supporter of this show via ko-fi here: https://ko-fi.com/laurenkressTweet with me @laurenkress89 and join the discussion #growyourbrandPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Dec 2020

40 min 46 sec

To kick off the first episode for my new Monday segment Monday Mindset we're talking about decision making in business to help you figure out your next best step. In this episode I'll take you through:1) The decision making challenges business owners and entrepreneurs face2) The different styles of decision making3) Four decision making models you can use to accomplish more in your business4) Goal setting and how to set SMART goals in your businessThe links I refer to in this podcast episode are:1) The Neuroscience of Intuition with Brian Fretwell: https://www.laurenkress.com/the-neuroscience-of-intuition-and-how-to-connect-to-your-spark-with-brian-fretwell2) Ep. 1 of Season 4: How to be consistent and win more clients: https://www.laurenkress.com/how-to-be-consistent-for-sales-and-marketing-success3) My Youtube video on 16 Personalities and how to interpret your results: https://youtu.be/aIazRPSeQ7M4) For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkress

Nov 2020

31 min 31 sec

If you've been wondering how podcasts make money, how much money podcasting makes, how many listeners you need to make money and how much podcast sponsors will pay then have a listen to today's episode where I break down podcast monetization options, talk about best practices for getting sponsors and share a little bit more about what I'm finding works best on the medium that allows us to create the most intimate relationship with our audience.If you'd like more tips about how to start a podcast I highly recommend having a listen to my episode with Darren Moffat from season 3 here: https://www.laurenkress.com/how-to-grow-your-podcast-audience-with-darren-moffatt-and-lauren-kressIf you're in Australia I also highly recommend checking out The Australian Podcasters Collaborative group on Facebook - an absolutely amazing community and literally one of the few reasons I still spend time on the Facebook platform.https://www.facebook.com/groups/australianpodcasterscollaborativeAs I mentioned on this show, the model I preference for generating income from the work I do on this platform is via ko-fi. If you enjoyed this episode and would be happy to buy me a cup of coffee as a thank you, head over to ko-fi here: https://ko-fi.com/laurenkress

Nov 2020

52 min 19 sec

How do you build a lead magnet that attracts enough attention from a stranger in your market to start building a relationship that could turn them into your next best customer?Find out in my interview today with Business Strategist, Startup Consultant & Founder of The Mad Ones with Mez Gallifuoco.WARNING: This show contains loads of business nerd tangents because Mez is my super smart cousin who lives on the other side of the world and we get chatting like we're in my aunt's kitchen drinking tea!Pre-register for Mez's mini-course on how to build your irresistible lead magnet here: https://path-to-product.mykajabi.com/build-your-irresistible-lead-magnetAnd if you want to receive one of the 5 unique codes that will give you access to the mini-course for free, send me a private message on any one of my social platforms or send me an email: lauren.kress@pacificcontent.com.au - but be quick, strictly only 5 codes available!Follow Mez on Instagram @millennialstrategistIf you're a regular listener, please consider becoming a supporter of this show via ko-fi here: https://ko-fi.com/laurenkressPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

E

Nov 2020

49 min 28 sec

In this Monday Motivation episode we're talking about how to increase customer retention and loyalty by understanding the different stages of the customer journey and the touchpoints you can leverage to grow your brand. By understanding how to improve the customer experience at each and every stage of a client's journey with you will also increase customer advocacy by through positive client testimonials and word of mouth referrals.To access my interview with Joey Coleman that I mention in this episode, head over to this episode of my 2019 podcast show The Oyster here: https://podcasts.apple.com/au/podcast/never-lose-customer-again-award-winning-speaker-author/id1336604163Support me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkressPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

Nov 2020

8 min

Want to learn the hacks for how to get more youtube subscribers & video views fast?!Here's what I've learnt since my last post a few months back on how I got my first 1,000 subscribers - this time I'm going to show you the hacks I'm using to accelerate my growth on the platform and how to analyse your Youtube traffic to understand what's working and what isn't.Links mentioned in this show:1) Come check out the dialogue we're having at the PSA's South Australia HUGs meeting this month we're I'll be in dialogue about the role of dialogue in growing our visibility: https://nsaoa.wildapricot.org/widget/event-40443932) Learn more about how Ubersuggest can help you grow your Youtube channel (and more!) with Neil Patel's free training series here: https://neilpatel.com/training/3) Find out more about how you can work with me (for both B2B and B2C knowledge-led brands!) by reaching out to me on linkedIn here: https://www.linkedin.com/in/laurenkress89/4) Support the show on ko-fi here: https://www.ko-fi.com/laurenkress5) Visit my website to access my new free content audit tool to help you grow your brand: https://www.laurenkress.comPs. Please rate and review this show at: https://ratethispodcast.com/growyourbrand

E

Nov 2020

54 min 39 sec

Want to learn the SEO hacks - the quick wins - that will help you rank higher in the space of days rather than in weeks or months? Well... today I'm speaking with Youtube legend and SEO expert Matthew Woodward about the little things you can do for a BIG impact when it comes to appearing on Google's first SERP (search engine result page) Ready to drive drive more quality traffic to your website? This is an episode packed with actions and there's a bunch of resources to help you along every step of the journey: Learn to increase site speed here:https://www.matthewwoodward.co.uk/seo/on-page/increase-website-speed/Action quick wins like ranking for featured snippets and Google's "People also ask" FAQs here:https://www.matthewwoodward.co.uk/quick-win-seo/More ways Matthew can help you with your SEO here:https://www.matthewwoodward.co.uk/seo/For help with link building head to:https://linksthatrank.com/See you on the first page of Google!Please remember to support the show if you're a regular listener - it's what helps to make this show possible.If you can afford it please consider paying me for the work I'm doing with a price of a cup of coffee over on ko-fi at: https://www.ko-fi.com/laurenkressIf you can't afford it right now, free ways you can support this show include giving the show a positive rating, review, sharing it with your professional network.Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Nov 2020

42 min 57 sec

In today's monday motivation episode, I share 5 super simple ways to improve client service and keep your clients happy.Head over to the free resource section on laurenkress.com to access the 3 templates I've created to help you take action today to help manage stakeholders, streamline communications, keep projects on track and increase the chances of repeat business from your best clients.Access the free template on Lauren's Laboratory: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplaceSupport this show on ko-fi at: https://ko-fi.com/laurenkressFind me on twitter: https://twitter.com/laurenkress89Ps. Yes! I do offer 1-on-1 business coaching and consulting to help you grow your brand and business, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities send me a message directly on LinkedIn.Connect with me on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Nov 2020

8 min 20 sec

If you're great at sales and generating leads that way the...what does brand marketing do and is it something you need to be thinking about?The shorter answer is yes...the long answer is this podcast episode ;)We've all heard the analogy sales people use about the importance of building a relationship that goes something like this."You don't walk up to a stranger and ask them to sleep with you"But today I want to take that analogy further and extend it to brand building.I see so many entrepreneurs and small businesses so heavily focused on optimising their sales activities that they miss out on the activity that will not only enhance their sales but will ultimately become the primary driver of growth.We're going to get super nerdy in this episode, so buckle up for some maths and science as we explore the value of brand building together!Follow along with the screen shares on this podcast episode:Visit my new home page here: https://www.laurenkress.comAnd to nerd out on the Media In Focus White paper by Les Binet and Peter Field head to: https://www.effworks.co.uk/download-media-in-focus/Thanks to our regular listeners who support the show on ko-fi - you can become a supporter show for the small fee of a price of coffee once a month here: https://www.ko-fi.com/laurenkress

Nov 2020

47 min 35 sec

What data do you use to find and assess product to market fit so you can make informed make decisions to grow your brand and business?Today on Grow Your Brand Show's Live with Leading Thinkers segment I'm speaking with Terry Nawrot, CEO of Insightpath, LLC about how their new customer feedback tool is helping businesses of every size find, assess and optimise product to market fit by tracking their customer and key stakeholder feedback.They do this by making it easier to have more conversations more often - something I can totally get behind!Find out more about Terry Nawrot on LinkedIn here: https://www.linkedin.com/in/terry-nawrot-02386a1/Learn more about Insightpath here: https://www.insightpath.io/Support the show on ko-fi: https://www.ko-fi.com/laurenkressTweet with me @laurenkress89 and join the conversation on LinkedIn #growyourbrand

E

Nov 2020

38 min 30 sec

Have you ever felt pressure to over service a new client when they seem to be showing even the slightest sign that they're second-guessing their decision to sign on with you?Today I'm talking about how to overcome buyers remorse whilst setting clear boundaries with clients or customers who have signed up to your service, program or other offer.When we're selling a premium service or product it's important we understand that no matter how much value we provide and how much our new client needs this value, the chances are that they will experience at least some level of regret for deciding to take the plunge to purchase.It's important that in response to this we avoid the temptation to over service customers when we sense there is some level of regret (I had to learn this the hard way!)The two content pieces I reference during this episode are available using the links below:The Drama Triangle video & eBook: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplaceMy interview with business strategist Keziah Robinson: https://www.laurenkress.com/who-do-you-want-to-do-business-with-keziah-robinsonSupport me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkress

Nov 2020

7 min 6 sec

Automated marketing funnels have been in the "inflated expectations" peak of the digital marketing hype cycle for sometime now, but with everyone doing it, is it still something to strive towards setting up?Funnel builders themselves are starting to say that you can no longer "simply" rely on the automated marketing funnel... so today we're going to take a look at this in terms of the bigger picture of what works and what doesn't work with marketing and why.Follow along with this episode by checking out the 2020 Digital Marketing Hype Cycle released by Gartner that I discuss during the show here: https://www.gartner.com/en/marketing/insights/articles/top-5-trends-drive-gartner-hype-cycle-digital-marketing-2020Thank you for support the show on ko-fi here: https://ko-fi.com/laurenkress

Nov 2020

39 min 22 sec

Did you know courage is a skill you can build?Just like a muscle it can be strengthened or weakened depending on the actions you take in your life.In this week's Live with Leading Thinkers episode I'm speaking with Business Advisor, Podcaster, Author and Courage Mindset Coach Sana Turnock from Business Advisory South West and Peel to talk about how to be more courageous to make the changes we want for our life and business.We also talk about coping with uncertainty and backing yourself to take your life and business to the next level.Find out more about Sana Turnock on LinkedIn here: https://www.linkedin.com/in/sana-turnock-90a17133/Access Sana's podcast, books and more via her website: https://courageunravelled.comFor those of you who can afford it, thank you for supporting my work and this show on ko-fi: https://ko-fi.com/laurenkressPs. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn.

Nov 2020

39 min 32 sec

Have you ever felt like you've gotten in your own way of making a sale?Like there was a person in front of you ready to buy, but for whatever reason you hesitated in offering your help?I certainly have!When I'm afraid of rejection or I'm questioning my self-worth I have a hard time promising value to a prospect.So in today's Monday Motivation episode on the Grow Your Brand show I'm talking about how to overcome self doubt in the sales process so you can get out of your own way and make the most of every opportunity that comes your way.Grab a copy of the 5 questions you can ask yourself to break through feelings of self doubt in a sales conversation on my website here: https://www.laurenkress.com/how-to-overcome-self-doubt-in-your-sales-processThank you to those who can support the show on ko-fi: https://ko-fi.com/laurenkress

Nov 2020

8 min 23 sec